media kit - Baltimore · PDF fileMEDIA KIT 2015. 443-873-3900 | baltimoremagazine.net ... fashion and style, business, art and culture. Your ads will surround the category page

443-873-3900 | baltimoremagazine.net

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MEDIA KIT2015


EDITORIAL LINEUPFeatures Food, fashion, shopping, travel, arts, top doctors, best of Baltimore, entertainment, real estate, business

UpFront Events, news, personalities, and movie, book, and music reviews

Charmed Life Shopping, lifestyle, trends, ask the expert

Local Flavor Dining reviews, cocktails, hot spots, tidbits, restaurant listings, recipes, wine

HOME (quarterly) Décor, design, gardening, patio, personalities

Baltimore magazine: Engaging readers with award winning editorial and alluring

content in print and on the web. Baltimore magazine is the

#1 lifestyle brand in Baltimore metropolitan area, providing

notable results for our advertisers.

EDITORIAL FOCUS

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FASHION AND SHOPPING

HOME AND GARDEN

DINING

CITY LIFE AND RECREATION

HOME

TRAVEL


AFFLUENCE: $233,350 average HHI

$1,275,000 as the average net worth

$501,600 average home value

PASSIONATE READERS: 90% read 4 out 4 issues

92% spend at least 30 minutes with the issue

74% save one or more issues

EDUCATED:78% have graduated from college

27% have a post graduate degree

PRINT AUDIENCE

CVC SUBSCRIBER SURVEY, 2013; CVC SUBSCRIBER SURVEY, 2012; MENDELSOHN SUBSCRIBER SURVEY, 2010

37%MALE

63%FEMALE

AFFLUENT CONSUMERS | BUSINESS DECISION MAKERS | INTELLECTUALLY CURIOUS

BALTIMORE MAGAZINE DELIVERS:

79%OWN HOME

25%OWN OTHER REAL ESTATE

INFLUENCE:88% dined in a restaurant

64% discussed something read with another person

63% recommended a restaurant/product/ service/store

57% visited a website

50% attended an event

43% clipped and saved an item of interest

52MEDIAN AGE


DIGITAL AUDIENCE

FACEBOOK

20,000

PINTEREST

600+

INSTAGRAM

5,000+

TWITTER

33,000+

OVER 60,000 SOCIAL FOLLOWERS INTERACTING AND SHARING

GOOGLE ANALYTICS, X/X/2014

ONLINE CONSUMERS | TECH SAVVY | ENGAGED READERS

AVG. MONTHLY UNIQUES

163,000+AVG. MONTHLY PAGE VIEWS

270,000+TIME SPENT ON SITE

2:35SHARES PER MONTH

AVG. WEEKLY IMPRESSIONS: 425,888

300055%AGE 25-44


CIRCULATION

62%SUBSCRIBERS

23%HOTEL & BULK

15%NEWSSTANDS

DISTRIBUTION MARKET AREAAs of March 2014.

CVC AUDIT REPORT, 2014; CVC SUBSCRIBER STUDY, 2013; HARRISBURG NEWS, 2013; SOURCE INTERLINK, 2013, ONE SOURCE, 2013; MRI MARKET SOLUTIONS; THE NEW SINGLE COPY, 2008; CIRCULATION MANAGEMENT, 2005.

50,923TOTAL CIRCULATION

MONTHLY

300,013TOTAL READERSHIP

MONTHLY

NEWSSTAND DISTRIBUTIONBaltimore magazine is prominently displayed in more than 700 area retail stores.

HOTEL DISTRIBUTIONBaltimore magazine distributes 10,000 copies of each issue to local hotels.

1%5%

25%

33%

BALTIMORE COUNTY

OTHER MD COUNTIES

OUTSIDE MARYLAND

BALTIMORE CITY

SURROUNDING COUNTIES

35%

READERS PER COPY 5.89


Work Up material deadline is the same date as space close. | Special advertising space close is one week prior to display space close. | Profile space close is two weeks prior to display space close. | Editorial calendar is subject to change. | UPDATED 11/14/14

JANUARYEDITORIAL FEATURES

Me Guide Supper ClubsClimate Change and the Chesapeake

SPECIAL SECTIONS Cosmetic Surgery Be Well Guide

SPACE CLOSE 12/1/14PRINT READY 12/1/14ON SALE 1/2/15 FEBRUARYEDITORIAL FEATURES Top Singles Best Places to Work

SPECIAL SECTION Women in Business Dining Guide

SPACE CLOSE 12/23/14PRINT READY 12/29/14ON SALE 1/30/15 MARCHEDITORIAL FEATURES Best Restaurants Spring FashionHOME

SPECIAL SECTIONS HOME Camp Guide Shop Local

SPACE CLOSE 1/23/15PRINT READY 1/26/15ON SALE 2/27/15

APRILEDITORIAL FEATURES

Real Estate GuideTravelWho Really Was John Wilkes Booth?

SPECIAL SECTIONS Retirement Travel Planner


MAYEDITORIAL FEATURES

150 Things To Do In The City Top Nurses

SPECIAL SECTIONS Nurses Dining Guide


JUNEEDITORIAL FEATURES

Beach Guide Top Dentists

SPECIAL SECTIONS Dental Profiles Travel Planner


JULYEDITORIAL FEATURES

Seafood IssueTravel HOME

SPECIAL SECTIONS HOME Vision Correction Dining Guide


AUGUSTEDITORIAL FEATURES Best of Baltimore Antique Guide10 Restaurants Worth the Drive

SPECIAL SECTIONS Retirement Salon & Spa Guide


SEPTEMBEREDITORIAL FEATURES

The Interview Issue Fall Travel Fall Fashion

SPECIAL SECTIONS Cosmetic Dentistry College Guide Shop Local Travel Planner


OCTOBEREDITORIAL FEATURES

50 Best DishesFall ArtsHOME

SPECIAL SECTIONS HOME Schools Open House Dining Guide


NOVEMBEREDITORIAL FEATURES Top Docs Holiday Entertaining

SPECIAL SECTIONS Medical Profiles Holiday Entertaining


DECEMBEREDITORIAL FEATURES Best BarsGift Guide Year in ReviewHOME

SPECIAL SECTIONS HOME Alternative Medicine Holiday Gift Guide Travel Planner


Editorial calendar is subject to change. Contact your Account Executive for updates.

EDITORIAL CALENDAR

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BALTIMOREMAGAZINE.NET

Delivering daily updates with the same great articles and

reviews found in our print edition, plus breaking news stories,

interactive content, contests and behind the scenes extras.

BANNER ADSWe deliver banner ads of various sizes to engage baltimoremagazine.net

readers with your brand. Banners are run of site (ROS) and are based

on a cost per thousand (CPM) rate. All sizes are $12 CPM. A minimum

commitment of 25,000 impressions is required for all ads.

POP UP ADSGet noticed with a pop-up advertisement. 2,000 unique desktop

visitors per day and 2,000 unique mobile visitors per day. There are

3 purchase options: $25 CPM / $50 per day / $1500 per month.

LEADERBOARD

POP UP

MEDIUM RECTANGLE

AD

AD

DIRECTORY LISTINGSponsor and/or purchase a listing

in our ever popular Top Doctors

issue. The searchable database will

allow users to easily search for

a doctor by specialty. (New as of

December 2014). $3000 per year.

VIDEORepurpose your tv creative or

other video content for affordable,

yet impactful exposure on

baltimoremagazine.net. Videos are

based on a minimum commitment of

25,000 impressions at $15 CPM.

EXCLUSIVE VERTICAL SPONSORSHIPSEnjoy exclusive category

sponsorship verticals in food and

dining, travel, home and garden,

fashion and style, business,

art and culture. Your ads will

surround the category page.

Vertical Pricing varies(A+B)

Road Block Pricing varies (A,B,C,D, + E)

A

B

C

D

E


DIGITAL CALENDAR

JANUARYThe Me Guide (1/19)

Best Restaurants Readers’ Poll (1/5-2/2)

MARCHSpring Fashion (3/16)

Saint Patty’s Day Roundup(3/9-3/17)

Camp Guide (3/2)

APRILReal Estate Guide (4/20)

Orioles-Palooza (MLB SEASON STARTING 4/6)

MAYBest of Baltimore Readers’ Poll (in print) (5/11-6/22)

Preakness Coverage(5/4-5/16)

Mother’s Day Roundup(5/4-5/11)

JUNEBeach Guide (6/22)

Father’s Day Roundup (6/15-6/22)

JULYSeafood Guide (7/20)

Fourth of July Roundup(6/22-7/4)

Artscape Roundup(7/6-7/20)

AUGUSTGreat Plates Bracket (8/24-9/18)

SEPTEMBERRavens Watch (NFL SEASON STARTING TBD)

Fall Travel (9/7)

Fall Fashion (9/14)

OCTOBERSchools Open Houses (10/1)

Top Singles Nominations(10/5-11/27)

NOVEMBERTop Doctors Survey

and Database (11/23)

Holiday Entertaining (11/16)

Best Bars Readers’ Poll(11/2-11/20)

Thanksgiving Roundup(11/9-11/30)

DECEMBERHoliday Gift Guide (12/1)

Holiday Roundup (trees, lights, and more)(12/1-1/1)

FEBRUARYValentine’s Day Extravaganza (2/2-2/14)

Digital calendar is subject to change.

Indicates a one-year campaign.


E-NEWSLETTERS

Deliver your brand directly to the inboxes of our 13,000 email subscribers. Your digital ads are perfectly positioned next to the latest baltimoremagazine.net content.

Newsletter Highlights Deployed Banner Banner Ad Size Rate

DATEBOOK Latest events and hot happenings

2x/month (1st/3rd wk)

Featured EventLeaderboardBoth

160 x 120600 x 80Both

$500$400$800

MONTHLY DISH Food & Drink plus dining reviews

2nd wk/month SkyscraperLeaderboard

160 x 600600 x 80

$800/both

TRAVEL Destinations far and near

Apr, Aug, Nov, Jan SkyscraperLeaderboard

160 x 600600 x 80

$800/both

HOME & GARDEN

Trends in home and gardening

Mar, Jul, Oct, Dec SkyscraperLeaderboard

160 x 600600 x 80

$800/both

VIDEO ROUNDUP

The best videos from our website

Monthly SkyscraperLeaderboard

160 x 600600 x 80

$500 $500

SNEAK PEEK Editorial content of our latest issue

Day before Newsstand

SkyscraperLeaderboard

160 x 600600 x 80

$500 $500

DEDICATED Branded email $2,000

AD

AD

SKYSCRAPER

AD

LEADERBOARD


HIGH IMPACT CUSTOM DIGITAL PACKAGE

Take your digital advertising to the next level with a custom campaign. Incorporate: native advertising, microsites, splash pages, lead generation or facebook contests to increase followers and grow your email database and online consumers.

Attract new customers with a digital coupon

on our web site plus an eblast to our 13,000

subscribers. $250/month

Baltimore magazine will develop

a customized challenge for your

social media fans. We’ll create a

photo contest or quiz with prize

incentives. Capture emails and

grow your database.

SOCIAL MEDIA CONTESTDIGITAL MONTHLY DEAL

ORDERUP’S DREAM DATE QUIZ: OVER 700 UNIQUE VISITORS TO THIS CAMPAIGN IN LESS THAN A MONTH.


TOP SINGLES PARTY FebruaryMusic, drink, and eats in celebration of our February Smoking Hot Top Singles issue. A portion of the proceeds will benefit BARCS (Baltimore Animal Rescue and Care Shelter). 250+ Guests

WOMEN IN BUSINESS FebruaryNetworking, fun, and philanthropy benefitting American Heart Association’s Go Red Campaign. Invite only. 100 Guests

TOP NURSES AprilAwards luncheon celebrating top nurses in 12 different categories. 200 Guests

BEST OF BALTIMORE PARTY AugustA sell-out celebration of our August Best of Baltimore issue, including eats from 35+ best restaurants, live entertainment, dancing, and more. The beneficiary is The Family Tree, whose mission is to prevent child abuse and neglect. 2,000 Guests

SIGNATURE EVENTS

Baltimore magazine comes to life with our signature events. Most of our

events are cross-promoted with the beneficiary and can mean double

the exposure for your brand. Get noticed in print, digital and social event

collateral, get in front of your audience with a presence at an event plus

other personalized opportunities are available.

BEST OF BALTIMORE PARTY

WOMEN IN BUSINESS

TOP SINGLES PARTY


CUSTOM EVENTS

Baltimore magazine can help with the planning, marketing, and execution of your events from store openings to product launches or events that drive traffice to your location. Event management can include everything from invitation design, mailing, managing RSVP list, catering, photography, and permits.

CREATE A UNIQUE AND ENGAGING EVENT FOR YOUR BRAND

PERONI’S 50TH ANNIVERSARY AT BOND STREET SOCIAL

SHOP CRAWLS

ATHLETA STORE OPENINGS (TOWSON & COLUMBIA)

“Baltimore magazine’s Shop Crawl is one of our most anticipated retail events of the year. It draws a great crowd of enthusiastic shoppers who follow trends, appreciate getting pampered, and love a good ‘Girls’ Night Out.’ The team at Baltimore magazine actively collaborates with the event host to ensure that the evening is unique and that both guests and retailers have a great time.”

MEGAN MCCLOSKEYMARKETING MANAGER HARBOR EAST DEVELOPMENT


AD SPECIFICATIONS AND REQUIREMENTS

MECHANICAL SPECIFICATIONSTrim Size 8” x 10 1/2”

Live Area 7 1/2” x 10”

Binding Perfect bound

Print Method Web offset

Materials Adobe PDF created with press-quality settings, Adobe InDesign packaged with

fonts and links, Quark Xpress (version 9 or earlier) collected with fonts and links,

Adobe Illustrator (type converted to outlines; saved as EPS), Adobe Photoshop

(saved as a PDF with press-quality settings).

Fonts No Multiple Master fonts.

Color Convert colors to CMYK. Spot colors are not allowed in ads. Convert all Spot colors

to CMYK.

Artwork All artwork should be 300 ppi at the size it is placed in the file. All color art must

be CMYK. The maximum ink density for images and colors is 300%. Line art must

be 1200 ppi at the size it is placed and be save as a bitmap tiff file. All graphic im-

ages must be saved as eps, tiff or psd (single layer and no alpha channels).

Email Submit files to [email protected] and cc your Account Executive.

FTP Address ftp.baltimoremagazine.net. Submit files using a FTP client such as Cyberduck (Mac),

Coreftp (PC) or Fetch. Please contact your Account Executive for a FTP set-up.

DISPLAY SIZE WIDTH DEPTH Spread, bleed 16 1/4” 10 3/4”

Spread, trim A 16” 10 1/2”

Full-page, bleed 8 1/4” 10 3/4”

Full-page, trim B 8” 10 1/2”

Full-page, non-bleed 7” 9 5/8”

2/3-page C 4 5/8” 9 5/8”

1/2-island D 4 5/8” 7 1/4”

1/2-horizontal E 7” 4 3/4”

1/3-vertical F 2 1/4” 9 5/8”

1/3-square G 4 5/8” 4 3/4”

1/6-vertical H 2 1/4” 4 3/4”

1/6-horizontal I 4 5/8” 2 1/4”

1/12-page J 2 1/4” 2 1/4”

SPECIAL AD BANK SIZES

1/2-vertical K 3 3/8” 9 5/8”

1/4-page L 3 3/8” 4 5/8”

EDC GF

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MECHANICAL SPECIFICATIONSFile Formats GIF, JPEG, and Flash Compatible SWF file.

File Size Maximum 50kb.

Video/AnimatedAd Specifications Animated ads are limited to a maximum animation time

of 15 seconds (applies to Flash ads and GIFs). No autoplay

audio is allowed. User must initiate audio via button or

other clickable method. Flash ads must be accompanied by a backup GIF or JPG image.

Links Specify the exact URL to which the ad should link. If

sending a Flash ad, standard clickTag should be used.

File Delivery/Testing Provide five business days for processing and placement.

Any ads not conforming to these guidelines will not be

posted until the problem has been resolved. Please send

all web ads to: [email protected].

DIGITAL AD SPECIFICATIONS AND REQUIREMENTS

WEB BANNER SIZES WIDTH DEPTH CPM RATE Super Leaderboard A 970 px 90 px $12

Medium Rectangle B 300 px 250 px $12

Skyscraper C 160 px 600 px $12

Leaderboard D 728 px 90 px $12

POP UP SIZES WIDTH DEPTH FILE SIZE Desktop 460 px 460 px 300kb

Mobile 230 px 230 px 150kb

EMAIL BANNER SIZES WIDTH DEPTH

Leaderboard A 800 px 60 px

Featured Event B 160 px 120 px

Skyscraper C 160 px 600 px

A

D

B

C

A minimum commitment of 25,000 impressions is required for all web ads. Ads that require a work-up are subject to a $200 fee.

AC

B

Documents

media kit - Baltimore · PDF fileMEDIA KIT 2015. 443-873-3900 | baltimoremagazine.net ... fashion and style, business, art and culture. Your ads will surround the category page