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media kit Apr 2019
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+
Stuff key statisticsStuff users are an educated audience who use the internet as an information, research and purchasing
tool. Our audiences are evenly spread across the country and are likely to access Stuff from work.
gender53%
47%
region of readersakl
35%
cant15%
wgtn10%
wkt9%
man5%
bop5%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k9%
$60k - $80k10%
$80k - $100k10%
over $100k34%
age of readers
18-2415%
25-3421%
35-4417%
45-5417%
55-6414%
over 6512%
Unique Audience
1,947,000
domestic page views per month 149,957,000
52%
domestic reach of active internet users per month
Uniqueaudience
Stuff multimedia
1,423,941Average Weekly Video Views*
666,000Followers
166,000Followers
Over 80,000Comments
Over 11,000Followers
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+; *Adobe Analytics
Stuff social
1,947,000
1,804,000 789,000 660,000 947,000 362,000
NZ HERALD NEWSHUB MSN NEWS TVNZ MAIL ONLINE
Stuff mobile
platforms
mobile web*
653,689daily unique visitors
2,797,397daily page views
android app*
128,377daily unique visitors
602,123daily article views
iPhone app*
124,984daily unique visitors
587,636daily article views
tablet*
43,583daily unique visitors
317,006daily article views
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+
monthly audience comparison
NZHERALD BUSINESS
754,000MSN MONEY
241,000
STUFF BUSINESS821,000
Stuff business key statisticsStuff business day is the leading financial news & information site in New Zealand. Business day covers
industry news, farming news, market data, money and small business information.
gender 50% 50%
region of readersakl
35%
cant16%
wgtn11%
wkt9%
man5%
bop4%
annual household income
up to $20k2%
$20k - $40k9%
$40k - $60k8%
$60k - $80k10%
$80k - $100k9%
over $100k34%
age of readers
18-2415%
25-3420%
35-4417%
45-5417%
55-6413%
over 6513%
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+
monthly audience comparison
iTunes
388,000
STUFF ENTERTAINMENT
728,000
Stuff entertainment key statisticsStuff entertainment is the leading entertainment site in New Zealand, covering celebrities, music news,
tv, books, arts and film news.
gender 52% 48%
NZHERALD ENTERTAINMENT
697,000
region of readersakl
33%
cant15%
wgtn13%
wkt9%
man6%
bop5%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k9%
$60k - $80k10%
$80k - $100k10%
over $100k34%
age of readers
18-2417%
25-3420%
35-4417%
45-5416%
55-6413%
over 6513%
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+
monthly audience comparison
MSN LIFESTYLE
309,000
NZHERALDLIFE & STYLE
809,000
STUFFLIFE & STYLE
764,000
Stuff life & style key statisticsNew Zealand’s leading life & style site, Stuff life & style covers food & wine, fashion, beauty, wellbeing,
weddings and much more.
gender 58% 42%
region of readersakl
33%
cant15%
wgtn14%
wkt9%
man6%
bop4%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k8%
$60k - $80k11%
$80k - $100k10%
over $100k33%
age of readers
18-2416%
25-3421%
35-4416%
45-5417%
55-6413%
over 6512%
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+
monthly audience comparison
TRADE ME MOTORS
346,000
STUFFMOTORING
0
Stuff motoring key statisticsStuff motoring is the leading motoring news site in New Zealand. The home for car enthusiasts,
prospective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff’s audience.
gender 0% 0%
region of readersakl0%
cant0%
wgtn0%
wkt0%
man0%
bop0%
annual household income
up to $20k0%
$20k - $40k0%
$40k - $60k0%
$60k - $80k0%
$80k - $100k0%
over $100k0%
age of readers
18-240%
25-340%
35-440%
45-540%
55-640%
over 650%
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+
monthly audience comparison
Stuff national key statisticsStuff national is the leading general news site in New Zealand. It features the key stories of the day from
Stuff’s extensive roster of journalists the length of the country, from northland to southland.
gender 53% 47%
STUFFNATIONAL1,248,000
region of readersakl
32%
cant17%
wgtn11%
wkt8%
man5%
bop6%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k9%
$60k - $80k10%
$80k - $100k10%
over $100k34%
NZHERALDNATIONAL1,191,000
age of readers
18-2414%
25-3420%
35-4418%
45-5417%
55-6414%
over 6513%
STUFFSPORT
585,000
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+
monthly audience comparison
MSN SPORTS
300,000
NZHERALD SPORT
646,000
Stuff sport key statisticsStuff sport is the leading sports site in New Zealand. This channel covers an array of sports news including
rugby, rugby league, cricket, football, golf, basketball, motorsport, netball, tennis, racing and more.
gender 43% 57%
region of readersakl
33%
cant13%
wgtn14%
wkt7%
man7%
bop6%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k8%
$60k - $80k10%
$80k - $100k9%
over $100k36%
age of readers
18-2415%
25-3420%
35-4416%
45-5418%
55-6414%
over 6512%
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+
monthly audience comparison
CNET
0
STUFFTECHNOLOGY
0
Stuff technology key statisticsStuff technology is the leading technology site in New Zealand, incorporating content from a wide range of
topics from social media, to gadgets, games and digital living.
gender 0% 0%
region of readersakl0%
cant0%
wgtn0%
wkt0%
man0%
bop0%
annual household income
up to $20k0%
$20k - $40k0%
$40k - $60k0%
$60k - $80k0%
$80k - $100k0%
over $100k0%
age of readers
18-240%
25-340%
35-440%
45-540%
55-640%
over 650%
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+
monthly audience comparison
NZHERALD TRAVEL
344,000
TRIP ADVISOR
445,000
STUFFTRAVEL
437,000
Stuff travel key statisticsStuff travel is the leading travel site in New Zealand, providing inspiration for kiwis dreaming up their next big
trip as well as tips and news to get the best out of their holiday.
gender 46% 54%
region of readersakl
37%
cant16%
wgtn11%
wkt7%
man5%
bop6%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k9%
$60k - $80k10%
$80k - $100k9%
over $100k37%
age of readers
18-2415%
25-3419%
35-4417%
45-5418%
55-6413%
over 6514%
Sources: Nielsen CMI Fused Q2 18 - Q1 19 Apr 19 TV/Online, 15+
monthly audience comparison
NZHERALD WORLD
618,000NEWSHUB
789,000
STUFFWORLD
588,000
Stuff world key statisticsStuff world features wide-ranging multimedia coverage from the most reputable news sources from around
the world, including Australia, the South Pacific, the Americas, Europe, Africa, Asia and the Middle East.
gender 47% 53%
region of readersakl
29%
cant19%
wgtn14%
wkt7%
man5%
bop6%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k8%
$60k - $80k11%
$80k - $100k9%
over $100k35%
age of readers
18-2415%
25-3419%
35-4417%
45-5418%
55-6414%
over 6513%