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Media Kit | 2014

Media Kit

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What 2 Wear When... 2014 Media Kit

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Page 1: Media Kit

Media Kit | 2014

Page 2: Media Kit

ABOUTWHAT 2 WEAR WHEN… is a style and inspiration blog for every occasion

Started as a side effect of being unable to find any noteworthy inspiration for a Melbourne Cup luncheon, WHAT 2 WEAR WHEN… aims to offer visual cues as well as tips and tricks on how to create the best outfit possible for those special days. This blog will be the saving grace for those moments when you receive a glorious invitation and you suffer monetary heart failure as you realize you have no idea what to wear.

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There are six major categories you should know about when navigating WHAT 2 WEAR WHEN…

Brand In Focus: Features on labels I love.Dress Me: Inspiration imagery.Fashion Today: Fashion events, catwalk shows, industry news and product launches.Never A Foot Wrong: Features on bloggers, celebrities etc who have enviable style.What to Wear When: Event specific tips and tricks, advice and inspiration.What I Wore: Outfit & personal style posts.

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Blog creator, Letitia Naismith is a 28 year old blogger living and working in Sydney, Australia. Currently working in marketing for an international luxury accessories company, she also manages various other blogs and websites.

Page 3: Media Kit

W2WW READERS

Location Top 5 Posts

Gender of Facebook Users Age of Facebook Users

1. What to Wear When… You’re on a Yacht

2. What to Wear When... You Have a Job Interview 3. Dress Me Inspiration: Music Festival 4. What to Wear When… You’re Escaping to Byron Bay

5. What to Wear When… You’re Spending the Summer in Europe

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TRAFFIC

MONTHLY AVERAGE STATISTICS Growth Since May 2013

Unique Visits 800 +32%Page Views 1,079 +14%Views per Visitor 1.70

FOLLOWER STATISTICS Growth since May 2013

Facebook Likes 391 +5.7%

Twitter Followers 137 +3.0%Instagram Followers 487 +21%Pinterest Followers 96 +13%

Website Statistics

Social Media Follower Numbers

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WHAT I DOBrand in Focus

Fashion Today

How Can You Be Involved?

Brand in Focus:If you represent a brand that you think fits the W2WW style, let me know. I am happy to share information/ interviews with designers for brands I love.Email: [email protected]: $0

Dress Me: NA

Fashion Today:I am happy to share details from catwalk shows/ events/ behind the scenes photos video and information with my readersEmail: [email protected] Cost: $0

Competitions:Readers LOVE competitions, I’m happy to giveaway product via the website/ social media channelsEmail: [email protected] Cost: Cost of goods, and/or shipping

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WHAT I DOWhat to Wear When

What I Wore

How Can You Be Involved?

Never a Foot Wrong: NA

What to Wear When:I am happy to let you know what posts I have coming up in this category for you to send through appropriate flat lay jpeg imagery, cost and url for anything you feel is an appropriate fit.Email: [email protected] Cost: $0

What I Wore:This year I am hoping to grow the personal style section of the blog, even linking it to Email: [email protected]: Cost of goods if applicable

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CONTACTLetitia NaismithFounder | Editor

[email protected] (61) 0402 846 195

Address:Letitia Naismith6/67 Broome Street, Maroubra NSW 2035 (no couriers to this address)

What to Wear When @what2wearwhenhttp://www.what2wearwhen.com.au @what2wearwhen What 2 Wear When