MEDIA KIT 2020Rate Card No. 36 valid by 1. 1. 2020

Media Facts 1Sectors 3Deadlines and Topics 5Formats and Rates 6

Technical data 7More Media/Activities 8Online 9Contact 11

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Media Facts

BioHandel...

... provides information and inspiration for all players of the industry, from producer to retailer.

... off ers advice on practical issues, launches discus-sions, informs about trends, best practices as well as about new economical developments.

... Germany‘s leading organic business magazine - with a circulation of 5,000 sold copies - gives a good start into successful business transactions.

5,000

guaranteed sold

copies

The Organic Business‘ Magazine

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Distribution

The Organic business sector is becoming more diversified and complex. The number of players deciding market activities is gro-wing - practically every day. BioHandel – the business magazine for the organic sector – reaches more than 2,800 producers, who-lesalers and retailers, associations, instituti-ons and agencies on a monthly basis. 80 % of them are retailers.

From the decision-makers in corporate management to the staff of the sales departments, in marketing or management all profit from its issues - print and online - from its newsletters, seminars and occas-sional special events. BioHandel offers a comprehensive service range with the best possible level of information for these target groups.

Media Facts

* organic delivery services, organic market stalls, organic hotels,

organic restaurants, organic bakeries, agencies, associations,

institutions

distribution according to category

24%

17%10%

2%

21%

10%

3%

13%

organic specialists

organic shops

organic supermarkets

farmers markets

health shops

wholesalers

producers

other distributors*

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Organic business in figures – for example the latest sales barometer, numbers of cash registers and interfirm comparisons. In addition: Exciting shop concepts, producer portraits, background infos, facts and trends – a look beyond the orga-nic horizon included.

Branche

Categories

Topics that are moving the business – combined with thoroughly investigated back-ground information, an outlook to develop-ments and trends, opinions and analyses.

Titel

Wissen Fundamentals for everyday shop practice, tips on presentations and sales, product details and sales information, briefings, merchandise knowledge on natural care products – everything that is of interest to the sales staff and customer consultants.

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In a nutshell: news from organic trade as well as about regular food trades, business players, events, trade fairs and much more – always keeping you up-to-date.

Standards

Categories

Keeps you well-informed on organic market‘s developments by providing the latest quarterly sales figures and comparisons to last year‘s results.

Here organic producers have a chance to a free-of-charge picture presentation of their new products in a standardised form.

Please find the order form at www.biohandel-online.de/marktplatz

Umsatzbarometer

Marktplatz 220 € when booking a

specified issue.

5These topics will also be content of the next issue of Schrot&Korn. Thus retailers can prepare themselves specifically for customer questions.

These topics provide in advance background information on care pro-ducts addressed two months later in cosmia.

Deadlines and Topics

Orders may be withdrawn until the respective ad deadline.

Subscribe to the monthly topic newsletter at: anzei-gen@bioverlag.de

Issues01

January02

February03

March04

April05

May06

June07

July08

August09

September10

Oktober11

November12

December

Product KnowledgeMayonnaise

und Co.Reis WC-Reiniger Müsli-Riegel Bier Veggie-

PattiesSalzige Nüsse Back- und

BratkäseChips Zitrus-

MarmeladeVegetarischer

AufstrichKaffee

Organic CareSensitive Skin Sun Protection Facial Tonic Hair Soap Cajal/Eyeliner Bath Supple-

ments

Trade Fairs BioFach prereport

BioFach issue

BioWestBioOst

BioNord

BioSüd

Ad Deadline 13.11.19 04.12.19 08.01.20 12.02.20 11.03.20 15.04.20 13.05.20 10.06.20 15.07.20 12.08.20 16.09.20 14.10.20

Data Deadline 27.11.19 18.12.19 22.01.20 26.02.20 18.03.20 29.04.20 27.05.20 24.06.20 29.07.20 26.08.20 30.09.20 28.10.20

Erscheinungstermin 30.12.19 24.01.20 24.02.20 24.03.20 23.04.20 25.05.20 23.06.20 23.07.20 24.08.20 23.09.20 26.10.20 23.11.20

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Package EnclosuresBulky inserts (like samples) may be send as supplements in packages to retailers.

InsertsLoosely inserted prints at unspecified position.

Bound InsertsUnremovably attached to magazine by saddle-stiching

SamplesProduct samples are glued on a 1/1 pagesize ad.

Rate: 2.150 € up to 10 g 2.650 € up to 20 g

Rate: 2.250 € up to 10 g 2.750 € up to 20 g

Rate: 1.850 € Rate: 1.600 €

Copies: 6.800. plus 300 Copies: 6.800. plus 300 Copies: 6.800 plus 300 Copies: app. 2.600 packages

Size: max. 195 x 260 mm(W x H) Size: 210 x 280 mm(W x H) Size: max. 60 x 100 mm(W x H) Size: max. 200 x 270 mm(W x H)

Upper Trim: 5 mm, Crease: 11 mm Content: max. 3 ml Weight: up to 30 g

Frequency DiscountThe frequency discount is granted for a number of ads booked in one order over a 12 months period..

3% for 3 issues or more 6% for 6 issues or more 9% for 9 issues or more12% for 12 issuesAgency Discount: 15%

4c 2.750 € 4c 2.060 € 4c 1.790 € 4c 1.790 € 4c 1.080 €U2/U3 3.040 €U4 3.300 €2/1 4.950 €

1/1 Page Bleed: 210x280 mm

1/2 Page h Bleed: 100x280 mm

1/2 Page h Bleed: 100x280 mm

1/2 Page vBleed: 210x135 mm

1/4 Page Page: 90x122 mm

next to adsnext to editorial content

next to ads

No discounts are granted on special inserts. Delivery of special inserts until the 5. of the month preceding publication

Formats, Rates and Special Inserts

All trim page formats must include addition of 5 mm on all sides!

7,5%

early bird discount

until 30.11.2019 for

all ads in 2020

All rates plus the statutory VAT.

If data is submitted without colour binding digital proofs no guarantee shall be given for colour and factual correctness (rejection of complaint). We reserve the right to compress advertisements linearly according to the system-controlled binding taper during impositioning.

Proof: Colour binding digital proofs will only be accepted if the profile of the printing paper is used. The colour values of the Ugra/Fogra media quoin printed alongside must comply to the referential values. The evaluation record must be submitted together with the digital proof. .

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Magazine Format: 210 x 280 mmPrinting Process: Heat-set offset rotary printing according to ISO 12647-2 processing standardBindung: Saddle-StichingColour Density: Maximum colour density 300%Colours: Euro scale, DIN 2846-1 (Cyan, Magenta, Yellow, Key/Black) Heed the correct colour mode for colour advertisements. (RGB colours will not be processed). Please convert additional/special colours into CMYK mode.Paper: 80 g/m2, Charisma Silk, RecyclingScreen Definition: 60 L/cm at 2540 dpiICC-Profile: PSO_LWC_Improved_eci.icc (Download online at: www.eci.org) Tonal Range: lower tonal value 2%, upper tonal value 98%Trim Allowance: 5 mm on all sides. All elements in risk of being marred by trimming must be transferred inwards by at least 5 mm of trimmed final format at upper, lower + outer edge. Transpose cutting marks at 12pt.

Please submit data packed into a single folder specifying the magazine‘s title and issue:

○ pdf-Dateien in a 300 dpi resolution e.g. eps files embedded fonts and images included.

○ Job options and guidelines on data handling are available at www.bioverlag.de.

Please send all materials exclusively to the publisher. Liability is excluded for materials sent to the printer.

○ by upload: www.bioverlag.de/anzeigen-upload.html○ by mail: anzeigen@bioverlag.de

Zip data prior to sending.Problems may occur when data is transferred. Please allow for sufficient time to provide a potentially needed substitute.Processing fees: We reserve the right to charge handling fees for data conversion at cost rate if necessary.

Technical Data

Due to the paper manufacturing process slight colour differences may occur. However, these do not constitute a reason for complaint.

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Schrot&Korn readers‘ choiceThrough an annual reader

election of the„Beste Bio-Läden“ (Best Organic Shops)in Germany Schrot&Korn readers feedback their shopping outlets. Producers have the opportunity to take part by sponsoring.

DegustationEvery year in May and October approximately

200 organic shops and their custo-mers taste products of diff erent pro-ducers in line with the issue‘s editorial merchandise report.

cosmia – the customer magazine presents natural care products and incites its readers to test them. cosmia completes professional customised consulting at the POS and pro-motes sales by its consistent contribution to customer acquisiton and binding.circulation: 110,000 copiespublication: 2-monthlywww.cosmia.de

EIN DANKESCHÖN VON IHREM BIO-L ADEN

www.schrotundkorn.de

072019

BIO LEBEN, BIO LIEBEN.

Bio-Wissen: Limonade

Picknick im Grünen Sommer-Rezepte von Sushi-Sandwich bis Sesambällchen

Roboter erobern den Acker Wie Laser, GPS und künstliche Intelligenz Landwirtschaft revolutionieren

„Fit sein ist für mich ein Muss“

MilowDer belgische Sänger verrät sein Geheimrezept für Kochtopf und Konzert

RettenstattReden!Aktiv gegen das Insektensterben

Titel 07 2019 Picknick_7467061.indd 222 27.05.19 14:50

Schrot&Korn – the customer magazine of organic specialist shops. With a media pene-tration of more than 1.8 million readers per issue Schrot&Korn has the highest number of ecologically interested readers and is the ideal medium for market communication. circulation: 875,000 copiespublication: monthlywww.schrotundkorn.de

off ers market communication by providing a platform for sustainable concepts to organic trade. Trade meetings for retailers and producers assisted by experts take place twice a year. Learn more by visiting:www.biohandel-online.de/institut-fachhandel.html

Bestes BioImmediate feedback by the target group: Independant organic

consumers evaluate and award their favourites. Information and registration at www.bestes-bio.schrotundkorn.de/hersteller

More Print Media and Activities

bio köstlich – recipe favourites of Schrot&Korn, is popular among shop-keepers as a customer give-away at the end of the year. circulation: 125,000 copies publication: once a yearwww.bioverlag.de/biokoestlich

contact us:+49 6021 4489 100

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Portal for the print special interest magazine

The web portal completes the printed issue by providing an exten-sive archive augmented by a search engine, a continually growing service area and many infos about the trade. Your advertising reaches 56% organic retailers and wholesalers with a monthly average of about 12.000 page views.

Banner advertising websites

Leaderboard (728 x 90 Pixel)

bh-o: 200 €/month bmi1) 900 €/month

Skyscraper top (160 x 600 Pixel)

bh-o: 200 €/month bmi1) 800 €/month

Skyscraper bottom (160 x 600 Pixel)

bh-o: 100 €/month bmi1) 600 €/month

Banner (160 x 200 Pixel)

bh-o: 40 €/month bmi1) 200 €/month

Large Rectangle (336 x 280 Pixel)

bh-o: 200 €/month bmi1) 600 €/month

News portal for the organic business

bio.markt.info informs about the key news of the trade. Our readers gain access to the latest updates, exclusive market know-ledge, topical debates and trade events.Your advertising reaches more than 30.000 readers per month with appr. 80.000 page views.

Coverage rotating up to 3-times, net rate/month 1) Coverage per sector (homepage and up-dates)

Im Frühjahr 2020 gibt es bei den Fachportalen eine Veränderung!

Advertising for international users at our English speaking special interest website organic-market.info.

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Banner Advertising Newsletter

The Newsletter… reaches approximately 4,500 subscribers twice a month – with a pre-release of the next print edition of BioHandel one week before its publication. In addition: Readers‘ surveys, their results and the latest business up-dates.

Coverage: exclusiveFind the complete online media kit at www.bioverlag.de/online-mediadaten-aktuell.html

Leaderboard(728 x 90 Pixel) 175 €/2 weeks

Leaderboard (728 x 90 Pixel) 600 €/2 weeks

Skyscraper (160 x 600 Pixel) 200 €/2 weeks

Skyscraper (160 x 600 Pixel) 600 €/2 weeks.

The NewsletterOur readers receive the key news of the day, podcasts, videos and trade reports in our regelar newsletter. Distributed three-times a week on average....reaches app. 28,500 readers with latest news and organic sector‘s business up-dates on a weekly basis.

Your Contact

media consulting

Banner

Anja Karwacki +49 6021-4489

202

Ellen Heil +49 6021-4489

101

Silvia Michna +49 6021-4489

201

Cäcilie Gößwein +49 6021-4489 207

Michaela Pelzer +49 6021-4489 208

Annette Zürn +49 6021-4489

105

Anja Becker +49 6021-4489

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Contact

publisher bio verlag gmbhMagnolienweg 23 63741 AschaffenburgPhone 06021 - 4489 0Fax 06021 - 4489 400E-Mail anzeigen@bioverlag.deInternet www.bioverlag.dewww.biohandel-online.de www.bio-markt.info www.organic-market.info

Publication: monthly

Circulation: 6.800 Copies

Subscribe at: abo-fachhandel@bioverlag.dewww.biohandel-online.de/abo

Bank Account Sparkasse Dieburg IBAN: DE02 5085 2651 0167 0019 65 BIC: HELADEF 1 DIEPayment within 10 days at 2% discount or net payment after 30 days. Bank draft may be arranged. Payment for subscriptions: Net payment immediately (Bank draft may be arranged).

Business Terms: All transactions will be executed exclusively according to the publisher‘s General Business Terms available from the publisher or at bioverlag.de/AGB.Our declaration of data protection is available at bioverlag.de/datenschutz

Since 2009 bio verlag GmbH is certified as a climate-friendly enterprise according to STOP CLIMATE CHANGE Standard with all its products.

gemeinsam · ökologisch · handeln