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M E D I A K I T 2020
M E D I A K I T 2020
DELIVERING AN AUDIENCE OF ENGAGED YACHT
OWNERS AND CRUIS ING ENTHUSIASTS
M E D I A K I T 2020
●Cruising Helmsman
Cruising Helmsman is Australia’s favourite sailing media brand. It has been the leader in
information for recreational yacht owners since 1981.
Each issue of Cruising Helmsman covers the whole spectrum of cruising from mono to
multihull with information on cruising adventures, destinations and lifestyle, as well as
practical boat owning advice.
M E D I A K I T 2020
Cruising Helmsman readers consist of Australia’s most active and devoted cruisers seeking
practical advice, destination inspiration and cruising adventure stories.
Readers are typically semi-retired couples plus a growing readership of young couples, both
with an adventurous spirit and the means to pursue their passions.
T H E T Y P I C A L C R U I S I N G H E L M S M A N C U S TO M E R
●Our audience, your customer
63% sail at least fortnightly
82% visit the
website weekly
79% own their own boat
70% spend $1K+ a year
on sailing products
41% have been reading
the mag for 10+ years
$100K+ is the average reader income
57% share their mag with at least one person
M E D I A K I T 2020
●Cruising Helmsman platforms
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MYSAILING.COM.AU
Virgin sailor Keep your Whits
about you
Make your own anchorKnow your
dinghy etiquette
HOW TO
Darwin to GoveKimberley dreaming
HALLBERG-
RASSY IN
AUSTRALIA
Cover.indd 1 9/01/20 4:21 PM
●1 M AG A Z I N EPublished monthly, Cruising Helmsman
is written by some of the world’s most
experienced sailors and journalists.
D i s t r i b u t i o n : 6,700 (PUBLISHER’S STATEMENT)
Re a d e r s h i p : 21,000 (PUBLISHER’S STATEMENT OCT 2018)
●2 W E B S I T Emysailing.com.au provides breaking news,
latest gear, technical advice, informative
how-tos and much more.
M o n t h l y U n i q u e U s e r s : 43,136 (GOOGLE ANALYTICS JAN 2019)
●3 E N E W SThe best, and most engaging content from
mysailing.com.au direct to subscribers. The
access route for advertisers looking for
immediate return on investment.
S u b s c r i b e r s : 6,447 (GOOGLE ANALYTICS JAN 2019)
●4 S O C I A LA highly engaged and connected
community
Fa c e b o o k : 18,375 (MySailing)
Fa c e b o o k : 4,869 (Cruising Helmsman)
I n s t a g ra m : 981 (Cruising Helmsman)
Tw i t t e r : 380 (AS AT OCT 2019)
1
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M E D I A K I T 2020
J A N UA RY
• Environment
• Indian Ocean
• Queensland
F E B R UA RY
• Families
• Northern Territory
M A R C H
• Storms
• SE Asia
A P R I L
• Electrical/Mechanical
• New South Wales
M AY
• Maintenance
• New Zealand
• Wooden Boat Festival
J U N E
• Multihulls
• South Australia
J U LY
• Out There
• Pacific Ocean
AU G U S T
• Navigation
• Victoria
• Sydney Boat Show
S E P T E M B E R
• Rigging
• Europe
O C TO B E R
• Food
• Western Australia
• Sydney Boat Show
N OV E M B E R
• Safety
• Americas
• SICYC Rendezvous
D E C E M B E R
• Trailer sailers
• Tasmania
●Magazine editorial schedule
BILLBOARD*
MREC
EXT. LEADERBOARD
LEADERBOARD
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BANNER
MEDIUM BANNER
MREC
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Rate card and material specifications 2020
UPDATED: 20 JAN 2020
Content MarketingCustom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaff a creates the content.
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DeadlinesWebsite and eNewsletter online material deadline is five days prior to publishing. eDM broadcast material deadline is 10 days prior to publishing.
Amanda PatrickAccount ManagerT: 02 9213 8287E: amandapatrick@yaff a.com.au
Published by Yaffa Media Pty Ltd
17-21 Bellevue Street, Surry Hills NSW 2010
P: 02 9281 2333 F: 02 9281 2750
w w w.ya f fa . c o m . a u
M E D I A K I T 2020
ContactAmanda Patrick
Account Manager
P: 02 9213 8287
Phil Ross
Editor
P: 02 9213 8253
Mike Ford
Publisher
P: 02 9213 8262
