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Connec�ng 1.1 Million
Sales & Marke�ng Professionals Worldwide
The World’s Leading Source for Marke�ng Technology News, Unbiased Research, In-Depth Features, Expert Commentary & Customized Webinars
2019MEDIA KIT
© 2018-19 All Rights Reserved. MarTech Advisor.
TABLE OF CONTENTS
ABOUT MARTECH ADVISOR1 Page - 1
MARTECH ADVISOR ADVERTORIAL PACKAGES2 Page - 2
MARTECH ADVISOR EDITORIAL CALENDAR 20193 Page - 3
MTA EDITORIAL5 Page - 5
MTA PERSPECTIVES7 Page - 7
MTA EVENT PARTNERSHIPS 8 Page - 8
MTA: THE JOURNEY SO FAR9 Page - 9
MTA AUDIENCE PROFILE 4 Page - 4
MTA MARTALK INTERVIEW SERIES 6 Page - 6
GROW YOUR BRAND WITH MTA10 Page - 10
© 2018-19 All Rights Reserved. MarTech Advisor.
ABOUT MARTECH ADVISORNo organiza�on or func�on in today’s digi�zed work environment can escape digital transforma�on.Marke�ng is at the forefront of this transforma�on, with MarTech being core to the CMO’s agenda.
MarTech Advisor is commi�ed to 'helping marketers succeed' by staying ahead of the MarTech curve, being aware of diverse perspec�ves and cu�ng-edge ideas in MarTech, and making informed MarTech decisions that drive business outcomes.
MarTech Advisor is a part of Ziff Davis B2B, one of the fastest-growing online business
and technology media companies in the world.
— EDITORIAL CONTENT
Latest MarTech news, in-depth features, interviews with leading industry execu�ves, disruptors and innovators, expert views and insights from MarTech Mavens and Category Experts, Buyer’s Guides, Investscape, White Papers, eBooks, Infographics and more.
— USER-GENERATED CONTENT
Guest Author Program, Events and Community, Crowdsourced So�ware Product Reviews and Industry Jobs.
1Page© 2018-19 All Rights Reserved. MarTech Advisor.
MARTECH ADVISOR ADVERTORIAL PACKAGES
2Page
IMPORTANT NOTES ON ADVERTORIAL CONTENT:
1. The above prices include the content crea�on, produc�on, publica�on on MTA by MTA Editorial Team.
2. Advertorial content offers only reach across the MTA Audience base and organic content promo�ons. The Revenu8 Sales team will assist you for addi�onal lead gen or paid promo�onal ac�vity.
3. All Advertorial Content would be labeled as advertorial but will appear as na�ve content.
4. Any of these above can be bundled together for more a�rac�ve pricing. Please speak to us for details.
5. Clients are free to amplify advertorial content on their own channels and tag/credit MTA.
6. Quarter Pricing indicates a con�nuous period of 3 months.
7. All content will remain on the MTA site in perpetuity but will be highlighted on homepage/category page only for 1 month, a�er which it can be found via organic search/site search.
Sr. No. Content type Price (US$) per placement
1
Availability per month
Execu�ve interview: MarTalk Select Video Interview withthe Editor-In-Chief: perfect for building leadership profiles
1 spot
2 spots
1
1
1
1
2 spots
1 spot
1 spot
2Execu�ve interviews – MarTalk Connect Text Interview with Editor-In-Chief: great way to establish thought & category leadership for key Execu�ves
3 Sponsor a column or co-branded monthly content
The Explainer Series Buyers Journey Series: and Perfect for brands that want to walk the buying path with the prospect, unpeeling all aspects of the investment from start to end and beyond (usually 4-8 part Series)
QuickTech Infographic: perfect if you have a report or survey you want to promote
MarTech On A Mission: perfect if you are trying to build CSR efforts or have a social ini�a�ve you want to promote more widely but subtly
How Does It Work: perfect for demys�fying your technologyto right-brained professionals who may be hesita�ng to try something perceived as ‘too technical’
4Co-branded custom content crea�on for publica�on on MTA – surveys, reports, whitepapers, primary or secondary research
5
Placement of Client–created and branded content (surveys, studies, infographics, white papers) – as na�ve content, with an original & exclusive 500-word introduc�on by MTA Editor
6 Custom–created advertorial opportuni�es
2500
1000
Monthly/ Quarterly
5,000/ 12,000
2,000/ 5,000
1000/ 2500
1000/ 2500
Custom prices
1500 per placement per month
Custom prices
© 2018-19 All Rights Reserved. MarTech Advisor.
MARTECH ADVISOR EDITORIAL CALENDAR 2019
3Page
Editorial Opportuni�es Open In 2019Editorial Focus Month
Interac�ve Marke�ng
Marke�ng Automa�on & Social Media Marke�ng
Mobile Marke�ng & Mobile Adver�sing
Search (All aspects of search on all devices in 2019)
CDM / Data-driven marke�ng
AdTech
A�ribu�on & Performance Marke�ng
CX (Personaliza�on, Digital Experience, Brand Engagement, Omnichannel, etc.)
CX (Personaliza�on, Digital Experience, Brand Engagement, Omnichannel, etc.)
Sales Enablement (CRM, KAM)
The Future of MarTech (Covering all new and emerging technologies)
Trends & Predic�ons for 2020
January
March
April
May
June
July
August
September
October
November
December
February
1. Guest Author Program: Original and exclusive bylines from CXOs and senior industry prac��oners. By invita�on only. To nominate an Execu�ve who wishes to par�cipate, please email [email protected] with subject: Guest Author
2. Community Contributor Program: For MarTech professionals across levels and industries who would like to share their perspec�ves via our op-ed program. Bylines aligned to editorial calendar themes will be priori�zed. Please email [email protected] with subject: Community Contributor
3. QuickTech Infographic Partnership: If you have an interes�ng survey or report you want to see turned into a co-branded infographic with MTA, we are listening! Please email submissions to [email protected] with subject: QuickTech Infographic
4. Event Partnerships: Please e-mail: [email protected] with subject: Events
5. Advertorial, Lead Genera�on Content Syndica�on: Please e-mail: [email protected]
6. All other engagement ideas and editorial proposals: Please email: [email protected]
© 2018-19 All Rights Reserved. MarTech Advisor.
© 2017 All Rights Reserved. MarTech Advisor.
MTA AUDIENCE PROFILE Spending in the fast-growing MarTech sector is predicted to cross $120 bn in the next ten years (Source: ) with thousands of vendors all vying for a piece of the CMO’s technology Founda�on Capitalbudget. We have built up an extraordinary reach of 1.1 million marke�ng, sales and associated professionals, among whom are a high propor�on of decision-makers.
MarTech Advisor is the leading source of technology advice and informa�on, trusted for its quality content and expert guidance among industries such as Manufacturing, CPG, IT, Management Services and more.
US & Canada EMEA
APAC
4Page
91% 2%5% 2%
SALES & MARKETING
ITOTHERS CUSTOMERSERVICE
MTA Audience
60%
IT, BFSI, Management Services, Media,
E-Commerce and Other
40%
Manufacturing, CPG, Retail, Healthcare
and Travel
69% 17%
14%
© 2018-19 All Rights Reserved. MarTech Advisor.
MTA EDITORIALNewsThe MarTech Advisor News sec�on provides unbiased coverage of MarTech news, product launches, partnerships, mergers, acquisi�ons, execu�ve movements and events. To share press releases, please email: with subject: [email protected]
MTA Original Editorial ContentWe produce a gamut of original, proprietary editorial content and research – including Staff Features, White Papers, eBooks and Buyers Guides – all designed to help Marketers build their knowledge, make more informed decisions and drive op�mal business outcomes from MarTech investments. To know more and ask for par�cipa�on opportuni�es, please email: with the [email protected]: RESEARCH
MTA QuickTech Infographic SeriesEvery month we pick a MarTech theme and create a data backed visual to explore the story and find the nuances that are of interest to our audience. The data insight is powered by leaders in insight and analy�cs. To power one of our Quicktech Infographic Series, please email: [email protected] with subject: QuickTech Infographic Series
5Page© 2018-19 All Rights Reserved. MarTech Advisor.
MTA MarTalk Interview series is a popular feature on MTA, with our interviews being frequently quoted by big media houses and widely shared across mul�ple social media channels. The popular MarTalk Execu�ve Interviews are widely quoted and shared on social media. In these 'by-invita�on only' interviews, we invite MarTech vendors, influencers and end-users (marke�ng prac��oners) toshare their learning and perspec�ves on MarTech.
— B2B Thought Leadership Series The B2B Thought Leadership Series are 'by invita�on' only, featuring CEOs and CMOs of Fortune 1000 enterprises, the ho�est innovators and disruptors, thought-leaders, influencers, VCs and analysts. To propose a name for the series, please email: with the subject: [email protected]
— MarTalk Stack End-users of MarTech share their experiences and perspec�ves about MarTech with their peers. We invite Marke�ng Execu�ves to talk about the challenges and successes in building, opera�ng and integra�ng MarTech for effec�ve marke�ng. To nominate an Execu�ve, please email: with subject: MarTalk [email protected]
6Page
MTA MARTALK INTERVIEW SERIES
© 2018-19 All Rights Reserved. MarTech Advisor.
7Page
— Guest Author Program MarTech Advisor invites CXOs and Execu�ves across ver�cals and MarTech categories to contribute original, thought-provoking and insigh�ul ar�cles, showcasing best prac�ces and learnings on their chosen topics of exper�se. To contribute a Guest Author ar�cle, please email: with the subject: Guest Author [email protected]
— MTA Mavens Panel Our exclusive MarTech Mavens panel is an invite-only panel of experts across key MarTech categories. They contribute their insights with periodic columns and ar�cles. To nominate a MarTech Maven, please email: with the subject: MarTech [email protected] Maven
— Community Contributors The Community Contributor Program is a pla�orm for MarTech prac��oners across industries and levels to share their opinions and perspec�ves on various aspects of MarTech. To volunteer an original and exclusive byline as a Community Contributor, please email: with the subject: Community [email protected]
— Category Experts MTA's elite panel of Category Experts offers an opportunity for readers to discuss strategies, tools, innova�ve prac�ces and more with thought leaders in a vendor-neutral context. Category Experts are typically consultants, influencers, academics or authors. To propose a Category Expert, please
email: with the subject: Category Expert [email protected]
MTA PERSPECTIVES
© 2018-19 All Rights Reserved. MarTech Advisor.
MTA EVENT PARTNERSHIPS
8Page
Amplify your online voice and promote your event / campaign to our audience:
Digital Campaign: Banners on MTA site and other ac�ve social media channels
Email Campaign: Pre and post event emails to MTA community members
Live Repor�ng: Real-�me live blogging and tweets from our representa�ves at the event
Others: Choose a plan that works for you by customizing a media package
Newsle�er Promo�on: Choose from among our weekly and daily op�ons to garner interest
Interviews: Pre-event speaker interviews including a link back to your event landing page or company website
Planning a big launch for your MarTech product? Organizing an industry conference or business event? Our editorial strength and community reach makes us the ideal partner to generate online interest and create buzz around your event. To invite MTA Editorial Partnership for your event, please email: [email protected] with Subject: Event Partnership
What we can offer you:
— Interviews: Pre-event speaker interviews including a link back to your event landing page or company website (Exchange or Barter op�ons available)
— Digital Campaign: Banners on MTA site and other ac�ve social media channels
— Email Campaign: Pre and post event emails to MTA community members
— Newsle�er Promo�on: Choose from among our weekly and daily op�ons
© 2018-19 All Rights Reserved. MarTech Advisor.
MTA: THE JOURNEY SO FAR
9Page
2014
FoundedOctober 14 2014
2014 To 2015
Editorial / Media Partnerships /
Launched interviews with influen�al CMOs
2015 To 2016
Launched Product Review Pla�orm /
Marke�ng Jobs Portal Launched
4
First team strength
12 Feb 2016
Introduc�on of proprietary-products
like Buyer’s GuideJanuary 2016
First Website Revamp
June 2016
Reaching 1.1 Million Subscribers
50
Current team strength
September 2017
Crossing the 7k mark in total publishes
October 14 2017
Celebra�ng 3 years of MarTech Advisor
2017 - 2018
System Integra�on Services / MTA Marketplace
January 2017
Launch of HR Technologist / ReadITQuik
June 2017
Launch of MTA for Slack App: 123+
downloads within 3 months
October 2017
700 CXO Guest Authors
July 2018
Becomes a part of Ziff Davis B2B
4
© 2018-19 All Rights Reserved. MarTech Advisor.
MTA Customers
GROW YOUR BRAND WITH MTAMarTech Advisor offers more than display adver�sing to MarTech vendors who want to engage with
prospects via credible, relevant editorial content op�ons. Our brand-building solu�ons help you Own
Your Category by engaging with prospects at each stage of their buying journey with meaningful
editorial content. Our robust technology enables precise targe�ng, higher conversions and deeper
insights into audience engagement for our select group of adver�sers and sponsors.
Choose from:
— Select Advertorial Opportuni�es
— Content Syndica�on across the Ziff Davis B2B digital media network
— Customized Outreach Programs: via email, social, webinars and newsle�ers
— Display and Na�ve adver�sing across the Ziff Davis B2B media network and on publica�on ad spots
(Buyers Guides, White Papers, eBooks, etc.)
— Omni-channel ABM solu�ons with custom content and targe�ng parameters
To learn more, email: [email protected]
SALES CONTACTMukesh RajpurohitVP SalesMarTech [email protected]
EDITORIAL CONTACTRadhika Mukherjee Senior Editor MarTech Advisor [email protected]
Last Updated : November 2018© 2018-19 All Rights Reserved. MarTech Advisor.
