MEDIA KIT

2019

JAVIER FRUTOS/ CANGEO

Highlights annual expeditions

P R I N T

COVER IMAGE: NICK HAWKINS/CAN GEO

3.1 million readers per issueVividata, 2018 12+

Won Gold at the 2018 National Magazine Awards for Long-Form Feature Writing — Trash Nation

Won Gold at the 2018 National Magazine Awards for Canadian

Geographic’s Indigenous Languages of Canada poster map

A powerful premium brand that reflects values widely shared by Canadians and that exists on

multiple print and digital platforms

Award-winning journalism focused on Canada and its cultural

and natural heritage since 1930

HISTORY

Renown for its storytelling, photography and cartography

Explores topics including photography, adventure, exploration, wildlife, travel and current issues

Gives Canadians a deeper knowledge of their country

CONTENT

Read by people who enjoy camping, hiking, canoeing, and bike riding

Reaches affluent, influential decision-makers, highly engaged with their communities and passionate about Canada and the world beyond

READERS

One of Canada’s most read magazines with more than 3.1 million readers per issue

A powerful premium brand that focuses on telling both aspirational

and inspirational travel stories in print and digital platforms

Award-winning travel writing and journalism about incredible experiences

in Canada and around the world

HISTORY

Explores topics such as luxury, urban and adventure travel, cruises, hotels, food and drink, and gear and technology through engaging stories told by some of the best writers and photographers in Canada.

Exposes readers to travel experiences that are not just memorable but also transformative, providing them with a deeper insight into the people and culture of a particular destination

CONTENT

Reaches affluent, influential decision-makers who are as interested in a weekend canoe trip as they are a city break or luxury island getaway

READERS

P R I N T

COVER IMAGE: TAHITI TOURISME

CANADIANGEOGRAPHIC.CA CANGEOTRAVEL.CA

250,000+ unique visitors per month over multiple

web platforms

Fully-integrated social media

New and unique content added daily, expanding

on the magazine’s reputation for storytelling,

photography and cartography

4th highest digital reach in Canada

Vividata, 2018, 12+

66,000+ sent monthly totargeted, opt-in

distribution lists

E-Newsletters include Can GeoExtra, Can Geo Travel, and Photo Club

EMAILS

WEBSITE

D I G I T A L

BACKGROUND IMAGE: URSULA KILBRIDGE/ PHOTOCLUB

162,400+ followers acrossour social media platforms, including Facebook, Twitter, Instagram, Google+, YouTube and Pinterest

Blog entries and gear reviews are promoted through social channels

Informative reviews of the best new products by Can Geo editors, writers, experts, explorers and photographers

Features the newest gear from outdoor, technology, photography and travel brands

SOCIAL MEDIA

GEAR REVIEWS

GÉOGRAPHICA

Ð French-language companion title to Canadian Geographic magazine.

Ð Distributed to higher demographics (education, income) across Quebec.

Ð Tailored content and page count.

Ð Recognized voice in Quebec since 1997.

Ð On the average, Géographica is published twice a year.

SPECIAL INTEREST PUBLICATIONS

Ð Instagram, Wildlife and the Best-of SIPs showcase the work of Canadian Geographic’s photography community.

Ð SIPs also include the annual Ultimate Canadian Geography Quiz SIP and, new this year, Can Geo Kids Ultimate Animals and Maps have been added to the roster.

Ð All SIPs are available on newsstands everywhere in Canada and online worldwide.

O T H E R P U B S

BEST OF

ASTRONAUT DAVID SAINT-JACQUES, AUTHOR TANYA TALAGA, VIRTUAL WATER & MUCH MORE

Yukon WolvesA mysterious population thrives

Indigenous Guardianspreserving traditions

Saving the Fraser River as Vancouver grows

Meet Canada’s Indiana Jones

+

SPECIAL COLLECTOR’S EDITION

EXCLUSIVE

MOUNTA

INS M

AP

OF CANADA

The BEST OFCanadian Geographic

including Heli-hiking in B.C. & Jewish Montreal

PRONGHORNFor the love of the

NICK HAWKINS/CAN GEO

4,080,000+readers/viewers per month

vividata, fall 2018, 12+

Print

3,131,000readers per issue

Digital media

843,000viewers per issue

ADDITIONAL REACH

Can Geo Education

21,200members

Can Geo Photo Club

105,000members

Social media162,447 followers

E-newsletters66,000 targeted emails sent monthly

Website activity250,000 unique visitors monthly

Instagram 65,021

Twitter 41,010

Facebook 52,015

R E A C H

NELOY BANDYOPADHYAY/ NBSCAPES.COM

DEMOGRAPHICS Reach Composition

Adults 18+ 3,740,000 100.0%

Male 2,073,000 55.4%

Female 1,667,000 44.6%

Married/living together 2,166,000 57.9%

Have Children 1,432,000 38.3%

Head of household 3,011,000 74.6%

Principal wage earner 2,716,000 72.6%

Principal grocery shopper 2,872,000 76.8%

Home owners 2,762,000 73.9%

Visible Minority 917,000 24.5%

TARGET DEMOS Reach Composition

Adults 18-24 583,000 15.6%

Adults 25-34 600,000 16.0%

Adults 35-49 819,000 21.9%

Adults 50-64 909,000 24.3%

Adults 65+ 828,000 22.1%

Adults 18-34 1,184,000 31.7%

Adults 18-49 2,003,000 53.6%

Adults 25-54 1,685,000 45.1%

Adults 35+ 2,556,000 68.3%

Average age 47 —

MillennialsBorn 1982-2001 1,219,000 32.6%

GenXersBorn 1965-1981 946,000 25.3%

Baby BoomersBorn 1945-1964 1,210,000 32.4%

EDUCATION Reach Composition

College+ 2,736,000 73.2%

University+ 2,285,000 61.1%

Graduate + 1,317,000 35.2%

OCCUPATION Reach Composition

White collar+ 1,302,000 34.8%

MOPEs 923,000 24.7%

INCOME Reach Composition

HHI $50,000+ 2,510,000 67.1%

HHI $75,000+ 1,812,000 48.5%

HHI $100,000+ 1,229,000 32.9%

HHI $150,000+ 462,000 12.4%

HHI $200,000+ 217,000 5.8%

REGION Reach Composition

Eastern Canada 2,166,000 57.9%

Western Canada 1,574,000 42.1%

Atlantic Provinces 269,000 7.2%

Quebec 367,000 9.8%

Ontario 1,529,000 40.9%

Prairies 921,000 24.6%

British Columbia 653,000 17.5%

CITIES Reach Composition

Urban 2,535,000 67.8%

Vancouver, Edmonton, Calgary, Toronto, Ottawa, Montreal

1,670,000 44.7%

AUTOMOTIVE Reach Composition

Total # Vehicles In HH 6,216,000 —

Most Recently Acquired $20,000+ 1,628,000 43.5%

Likely to Acquire Vehicle in next 12 Months 583,000 15.6%

FINANCIAL Reach Composition

Have mutual funds 992,000 26.5%

Have a Tax-Free Savings Account 1,370,000 36.6%

Have RRSPs 1,838,000 49.1%

Total Investments/ Savings (excl Dwelling)

$542 billion + —

Have $100,000+ in investments and savings 1,104,000 29.5%

Have $250,000+ in investments and savings 673,000 18%

Have $1,000,000+ in investments and savings 128,000 3.4%

Use Financial Planner 1,159,000 31%

Loan/Line Of Credit 1,720,000 46%

Mortgages 1,186,000 31.7%

Stocks/Bonds 634,000 17%

Have Credit Cards currently in own name 3,081,000 82.4%

Total Credit Cards- Amount Spent Each Month

$4 billion + —

REAL ESTATE Reach Composition

Intend to buy or sell real estate in next 12 months 315,000 8.4%

Did home improve-ments in past 2 years 1,885,000 50.4%

Total Amount Spent On Home Improvements in past 2 years

$19 billion + —

HH Intend to Buy Large Kitchen Appliances 347,000 9.3%

Intend to Buy Furniture in Next 12 months 615,000 16.4%

ALCOHOL Reach Composition

Visits Liquor store per Month [1+] 1,360,000 36.4%

Visits Wine store per Month [1+] 310,000 8.3%

Visits Beer store perMonth [1+] 617,000 16.5%

Drank Beer in past 7 days 1,317,000 35.2%

Total Glasses of Beer Drank in Past 7 Days 6,017,000 —

Drank wine in past 7 days 1,356,000 36.3%

Total Glasses of Wine Drank in Past 7 Days 5,417,000 —

Drank Scotch whisky in past 30 days 354,000 23.4%

Drank Canadian whisky in past 30 days 460,000 12.3%

Drank vodka in past 30 days 576,000 15.4%

Drank rum in past 30 days 618,000 16.5%

Drank Gin in past 30 days 275,000 7.4%

Drank Cognac in past 30 days 124,000 3.3%

R E A D E R P R O F I L E

Source: Vividata, Fall 2018, 18+, total Canada

SULLIVAN LEE/CAN GEO PHOTOCLUB

SPORTING GOODS Reach Composition

Bought sports clothing in past 12 months 1,620,000 43.3%

Total Amount Spent in the past year

$300,563,000

Bought Sports & Rec Equipment in Past 12 Months

1,360,000 36.4%

Total Amount Spent in the past year

$461,447,000

CANADIAN TRAVEL Reach Composition

Took vacation trip in Canada 2,050,000 54.8%

Total vacation trips in Canada 5,063,000

INTERNATIONAL Reach Composition

Took international vacation trip 1,414,000 37.8%

Total international vacation trips 3,059,000

TYPE OF TRIP Reach Composition

Beach or resort package 1,039,000 27.8%

Outdoor adventure package 391,000 10.5%

Took a cruise in past 3 years 462,000 12.7%

City/Cultural Tours 617,000 16.5%

Casino Package 155,000 4.1%

Food & Wine Tours 296,000 7.9%

Romantic Packages 215,000 5.8%

Theme Park Package 816,000 21.8%

Ski Packages 120,000 3.2%

Hiking/Adventure Tours 395,000 10.6%

Visited National/Provin-cial Parks 560,000 15.0%

Spa Packages 271,000 7.3%

Business Trips 455,000 12.2%

Total Business Trips 1,857,000

AIR TRAVEL Reach Composition

Flown in past 12 months 1,585,000 42.4%

Total Round Trip Flights in past 12 months 3,419,000

Belong To A Frequent Flyer Programs 945,000 25.3%

Make In-Flight Purchases 457,000 12.2%

ACCOMMODATIONS Reach Composition

Stayed overnight at a hotel in past year 2,240,000 59.9%

Total Nights Stayed At Hotels In Past Year 19,000,000

Stayed at luxury hotel 526,000 14.1%

Cruise Ships Personally Taken in Past 3 Years 581,000 15.5%

ACTIVITIES Reach Composition

Hunting/Fishing 187,000 5.0%

Cultural Events 321,000 8.6%

Golfing 150,000 4.0%

T R A V E L P R O F I L E

Source: Vividata, Fall 2018, 18+, total CanadaTravel within last 12 months unless noted

JAVIER FRUTOS/CAN GEO

KYLE WICKS/ KYLEWICKS93.WIXSITE.COM/KYLEWICKSPHOTOGRAPHY

JANUARY/FEBRUARY 2019Close: November 14, 2018 In market: January 2, 2019

GLACIER BEARSThe bear that disappears. Little is known about the silver-blue haired subspecies of black bear known as the glacier or ghost beat that roams the forest of the Yukon and Alaska. Canadian Geographic sheds some light on this mysterious creature.

PERMAFROST NATIONThe latest information and impacts of thawing permafrost in Canada

THE SKEENA TENUREAward-winning writer/photographer Bruce Kirby details the behind-the-scenes of the worlds largest heli-ski tenures by and running.

FLAT EARTH 101A report on the 2018 Flat Earth International Conference that was held for the first time in Canada.

THE HUNT FOR NOVA ZEMBLAThe exclusive story of how a Royal Canadian Geographical Society Flag expedition made the first-ever discover of a whaling ship wreck in the High Arctic.

BEST WILDLIFE PHOTOGRAPHYThe winning entries form the latest Canadian Geographic photo club annual wildlife photo competition.

MARCH/APRIL 2019Close: January 16, 2019 In market: February 11, 2019

NUNAVUT AT 20A reflection on the 20th anniversary of Nunavut and speculation on where Canada’s Inuit territory will go from there.

BUILD IT AND THEY WILL COMEA look at one of the world’s greatest lodge resorts located in Tofino B.C. and how it helped make the town a Mecca of wild weather watching and surfing.

A TASTE OF TRADITIONA wild game dinner and auction in Quinan, Nova Scotia – a tradition throughout much of rural Canada. YOUR CANADA, YOUR PICTURES Presenting the winning images of Can Geo’s annual photo competition.

MAY/JUNE 2019Close: March 13, 2019 In market: April 8, 2019

FLOW EDGECanadian Geographic takes you to the flow edge, where most of the Arctic’s wildlife – from polar bears to beluga whales – congregate each spring.

THE ‘BURB’ PROBLEMA look at Canada’s first commuter suburbs at the edge of the nations’ downtowns and how these same neighborhoods are highly prized by investors, developments and cities looking to renew and urbanize them and how some residents are pushing back.

EXPEDITIONSCanadian Geographic presents the stories of ground-breaking national expeditions funded by The Royal Canadian Geographical Society in 2018.

MAKING A BETTER MAPCanadian Geographic travels to the Thunder Bay, Ontario area to see if visiting a place, makes for richer, more engaging cartography.

DANCING AT 100An exclusive photo essay of the Royal Winnipeg Ballet – the country’s oldest dance company in North America.

C A N G E O 2 0 1 9 L I N E U P

JULY/AUGUST 2019Close: May 8, 2019 In market: June 3, 2019

GLORIOUS GRASSLANDSCanadian Geographic explores one of the nation’s most endangered habitants that’s also home to a large number of endangered species. Lots of stunning photography from Canadian Geographic photographer-in-residence Michelle Valberg

THE RIEL TRUTHCanadian Geographic explores the important cultural history and shifting appreciation of Métis leader Louis Riel on the 150th anniversary of Red River Resistance and the 175th anniversary of his birth. Summer mountain camp. Canadian Geographic goes behind the scenes of Alpine Club’s of Canada’s annual summer mountaineering camp.

WORLDS APARTAuthor Susan Mcclelland has gained exclusive access to the Yazidi community of women in Toronto, refugees from Iraq in our national fighting to preserve their cultures and traditions in their newfound home.

SQUISHED! Disappearing insects are a significant yet poorly understood ecological issue facing our planet.

SEPTEMBER/OCTOBER 2019Close: July 10, 2019 In market: August 5, 2019

THE ULTIMATE CANADIAN GEOGRAPHY QUIZThe latest edition of our popular test of your geographic knowledge.

THE FIRST FIRST PEOPLESCanadian Geographic explores the latest discoveries from Calvert Island, B.C., site of the oldest human habitation ever found in Canada – from 14,000 years ago.

OH, CANNABISThe past, present and future of Canada’s marijuana world and how weed’s legalization is changing human geography in Canada.

A NEW FRONTIERGliders, or heavier-than-air aircraft, are at the forefront of a new frontier in exploration, and Canadian’s in the West are leading the charge. How high can they ride thermals? How far can they go?

ANTARCTIC ACADEMICS Some of the world’s leading and most-knowledgeable Canadian White Continent researchers tell us what they are learning and how we can apply it at home.

NOVEMBER/DECEMBER 2019Close: September 18, 2019 In market: October 14, 2019

PACK MENTALITYIn this exclusive feature story accompanied by amazing photography. Canadian Geographic explores wolf pack behavior. How does it work? Why? And what can we learn from them?

THE GIRAFFE GODMOTHERFew know her, but Canadian scientist Anne Dagg, 84, is considered the world’s premier expert on giraffes. Canadian Geographic profiles the little-known but legendary godmother of giraffe.

LITTLE FISHYCapelin are a small forage fish found throughout Canada’s northern marine areas. Or at least they were. What happening to the baitfish so many larger species up the food chain depend on?

BEST WILDLIFE PHOTOGRAPHYThe winning entries from the latest Canadian Geographic photo club annual wildlife photo competition.

C A N G E O 2 0 1 9 L I N E U P

ROBIN O’NEILL/CAN GEO

ALEXANDRA POPE/CAN GEO

SPRING/SUMMER TRAVEL 2019Close: February 20, 2019 In market: April 8, 2019

UGANDA (GORILLA SAFARI)

MAGDALENE ISLANDS

NORWAY – SKIING AND SAILING

IRELAND-NORTHERN BORDERLANDS

MEXICO

OTHER DESTINATIONS INCLUDE• Dulwich (London, England)• Montreal• Dawson City (Yukon)• Calgary• Buenos Aires (illustrated map)• Toronto

FOOD & DRINK, GEAR & TECH, STAYS & WAYS

GEAR REVIEW: Essential gear for cottage getaway

BEST OF THE BEST: Rail journeys

FALL/WINTER TRAVEL 2019Close: August 22, 2019 In market: September 17, 2019

WEIRD AND WONDERFUL CANADIAN ICE FISHING SPOTS

CHILEAN FIORDS

SASKATCHEWAN

NORTH CAROLINA — BEER, BIKES AND BLUEGRASS

OTHER DESTINATIONS INCLUDED:Auckland (New Zealand)

MORE TO COME…

T R A V E L L I N E U P

EDITORIAL PARTNERSHIPS

Exceptional, unique marketing and sponsorship opportunities are available for partners and advertisers. Content creation to align with marketing and communication strategies.

Contact Valerie Hall Daigle for more information.

Canadian Geographic Enterprises 111 Queen Street East, Suite 320 Toronto, Ontario M5C 1S2

Tel: (416) 360-4151 ext. 380 halldaigle@canadiangeographic.ca

P A R T N E R S H I P S

RUSS LYNCH/CAN GEO PHOTOCLUB