MEDIA KIT 2019 - Amazon Web Services... · (crop size) $18,415 Inside Front or Back Cover Full Page 275mm (w) x 350mm (h) (crop size) $15,000 Full Page 275mm (w) x 350mm (h) (crop

Head to AVR to book your ads or for more infoemail [email protected]

MEDIA KIT 2019Find your audience with Adelaide Fringe advertising options

65%of our audience aim to

see shows they haven’t

seen in previous years.

Use the Adelaide Fringe

advertising channels to

find your audience!

FIND YOUR AUDIENCE!

65% of our audience aim to see shows they hadn’t seen in previous years. Use the Adelaide Fringe advertising channels to find your audience.

Audience:2,700,000+

Attendances at ticketed events:700,000+

Artists:6,000+

Events:1,200+

Venue spaces:450+

THE FESTIVAL AT A GLANCE

Performances:10,000+

Website visits:2,500,000

Facebook likes:86,000

Twitter followers:66,000

MEDIA REACHInstagram followers:24,000

eNews subscribers:128,000

Fringe Members:22,000

AUDI

ENCE

BY

AGE

8%

11%

18%

20%

24%

19%

Under 18

18–27

28–37

38–47

48–57

58+ AUDI

ENCE

BY

PROF

ESSI

ON

52%

25%

13%

5%

3%

2%

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed

86% of Adelaide Fringe audiences consult the guide before or during Fringe time.It is the leading authority to every one of the 1,200+ events, performances and exhibitions at the Adelaide Fringe. At times it can be a little overwhelming for the average punter, but purchasing advertising space will help your event cut through the noise and find an audience!

The Guide has a 3 month shelf life, and is frequently referred to throughout festival. A downloadable version of the guide will also be available.

GUIDE BOOKING DEADLINE FRIDAY OCTOBER 19 ARTWORK DUE FRIDAY OCTOBER 26

See your ad in 320,000 printed guides

ADELAIDE FRINGE GUIDE PRINT ADVERTISING

20,000Guides distributed

through The Advertiser

30,000Guides distributed

interstate

Back CoverFull Page

275mm (w) x350mm (h)(crop size)

$18,415

Inside Front or Back Cover

Full Page275mm (w) x350mm (h)(crop size)

$15,000

Full Page275mm (w) x350mm (h)(crop size)

$9,000

Full pages add a 3mm bleed, no crop marks required. All other ads do not require bleed or crop marks. Artwork to be supplied as 300dpi, CMYK, PDF image, all fonts converted to outlines.

Half Page Horizontal

247mm (w) x 165mm (h)

$5,000

Third Page Vertical

80mm (w) x 330mm (h)

$3,500

Quarter Page Horizontal

247mm (w) x 82.5mm (h)

$3,000

Medium Artist Ad

80mm (w) x 165mm (h)

$1,300

Small Artist Ad

80mm (w) x 82.5mm (h)

$650

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.Bookings can be made through AVR, for more information email [email protected]

100,000online guide

views

THURS

28SAT

2THURS

7SAT

9

83% of Adelaide Fringe audiences who used the Fringe by Day guide thought it was a useful tool for navigating the Adelaide Fringe.Returning for a third year in 2019, the Fringe by Day guide lists all shows with a start time before 5pm, and is targeted towards children, families and older audience members who may be overwhelmed by the main guide.

It has a shorter print run than the official guide, and will be distributed through more targeted means. The full Adelaide Fringe Guide will still be the first point of call for the majority of Fringe-goers, however the Fringe by Day guide extends advertising reach to a further, targeted demographic.

Hot Fringe Shows pages offer an affordable print opportunity in The Advertiser, Adelaide’s largest newspaper. These ads appear as a full page with listings arranged in a grid. It’s a striking way to engage an audience while being aligned with the Adelaide Fringe brand. The Advertiser is a daily newspaper, and each advertisement will appear for one day.

Dates Available:FEB MAR

THURS

14SAT

16THURS

21SAT

23

PRINT ADVERTISINGFRINGE BY DAY GUIDE HOT FRINGE SHOWS

Large Ad 80mm (w) x 65mm (h)

$600

Hot fringe shows

Hot fringe shows

Small Ad 80mm (w) x 40mm (h)

$400

Full Page 210mm (w) x 297mm (h)

(add 3mm bleed, no crop marks)

$1,000

Half Page Horizontal

182mm (w) x 138mm (h)

$600

Quarter Page Vertical

89mm (w) x 138mm (h)

$350

Quarter Page Horizontal

182mm (w) x 69mm (h)

$350


WEB BANNER

Desktop: 728 (w) x 90 (h) pixel image (png or jpeg)

Mobile: 320 (w) x 50 (h) pixel image (png or jpeg)

BUTTON 250 (w) x 400 (h) pixel image (png or jpeg)

ADELAIDE FRINGE WEBSITE

Choose Ad:

Choose Ad Size:

Cost:

96% of audience members browse the Adelaide Fringe website to find their information or book their tickets.Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. Engage your audience while they’re browsing shows and purchasing tickets!

During the 2018 season, Adelaide Fringe website attracted over 2.5 million website sessions, and paid advertising on the website received over 10 million impressions and over 60,000 clicks.

For artists, advertising will link to the event listing on the Adelaide Fringe website. For organisations, advertising will link to a nominated URL.

Website advertisements are limited, so book early to avoid disappointment.

ONLINE ADVERTISING

WEB BANNER AD

BUTTONAD

WEB BANNER AD

DATES BANNER BUTTON

EarlyTIX 5 Oct - 5 Dec $200 $400

6 Dec - 31 Dec $200 $400

1 Jan - 31 Jan $300 $500

1 Feb - 14 Feb $350 $600

15 Feb - 1 Mar $400 $700

2 Mar - 17 Mar $400 $700

Festival Bundle 15 Feb - 17 Mar $600 $1,000

Full Bundle 6 Dec - 17 Mar $1,400 $2,500


ENEWS BANNERAdelaide Fringe eNewsletters are sent to 128,000 subscribers once a week in the lead up to the Fringe, and twice a week during the Fringe. These eNewsletters have a high level of engagement, and they always feature the most up to date information about what’s happening during Adelaide Fringe.

This is the only advertising available in our official social media channels.

For a full list of dates, check the advertising module in AVR.

HALFTIX ENEWSLETTERThe HalfTIX email is delivered into the mailboxes of 48,000 people each morning (and this number increases every day during the Adelaide Fringe) giving them the list of all shows that have registered to offer an allocation of half-price tickets for that day only.

For the best results with this placement, we recommend that your show be on HalfTIX on the day of advertising, as that is what this audience is looking for when reading the eNewsletter.

ONLINE ADVERTISING

eNews Banner 600px (w) x 120px (h) (png or jpeg) $1,000 HalfTIX eNewsletter Banner 600px (w) x 120px (h) (png or jpeg) $500


- View the program -

Make sure to check out the impressive offering of theatre performancesthis Fringe.

Our best theatrehotspotsEach Fringe Adelaide comes alive with

’ ve

eNews Banner Ad

InfoTo: John SmithReply-To: InfoCelebrating our best year of theatre

23 February 2016 at 16:59

hubs of theatrical creativityW e

eNews Banner Ad

GUIDE

Booking and payment deadline FRIDAY OCTOBER 19

Artwork deadline FRIDAY OCTOBER 26

Stock 130gsm self-cover, 50gsm internal pages. Semi-gloss finish

FRINGE BY DAY GUIDE

Booking and payment deadline FRIDAY NOVEMBER 30

Artwork deadline FRIDAY DECEMBER 7

ADVERTISER HOT FRINGE SHOWS

Booking and payment deadline MONDAY JANUARY 7

Artwork deadline FRIDAY JANUARY 18

All print advertising must be high resolution PDF files, 300 dpi, CMYK colour mode, with text converted to outlines.

All full page adverts must include a 3mm bleed.

Back Cover Full Page 275mm (w) x 350mm (h)(add 3mm bleed no crop marks) $18,415

Inside Front / Back Cover Full Page

275mm (w) x 350mm (h)(add 3mm bleed no crop marks) $15,000

Full Page 275mm (w) x 350mm (h)(add 3mm bleed no crop marks) $9,000

Half Page Horizontal 247mm (w) x 165mm (h) $5,000

Third Page Vertical 80mm (w) x 330mm (h) $3,500

Quarter Page Horizontal 247mm (w) x 82.5mm (h) $3,000

Medium Artist Ad 80mm (w) x 165mm (h) $1,300

Small Artist Ad 80mm (w) x 82.5mm (h) $650

Full Page 210mm (w) x 297mm (h)(add 3mm bleed no crop marks) $1,000

Half Page 182mm (w) x 138mm (h) $600

Quarter Page Vertical 89mm (w) x 138mm (h) $350

Quarter Page Horizontal 182mm (w) x 69mm (h) $350

ADELAIDE FRINGE GUIDE*

FRINGE BY DAY GUIDE

REQUIREMENTS & DEADLINESPRINT

Large 80mm (w) x 65mm (h) $600

Small 80mm (w) x 40mm (h) $400

ADVERTISER HOT FRINGE SHOWS


Garden of Unearthly Delights. Photo: Trentino Priori.

WEBSITEBooking and payment deadline 2 WEEKS before advert due to be live. Artwork deadline 1 WEEK before advert due to be live.

All online artwork must be static JPG or PNG files, 72dpi, all fonts outlined, RGB colour mode.

eNews Banner 600px (w) x 120px (h) $1,000

HalfTIX eNewsletter Banner 600px (w) x 120px (h) $500

BannerDesktop 728px (w) x 90px (h)

$200Mobile 320px (w) x 50px (h)

Button 250px (w) x 400px (h) $500



Button 250px (w) x 400px (h) $500



Button 250px (w) x 400px (h) $500



Button 250px (w) x 400px (h) $600



Button 250px (w) x 400px (h) $700



Button 250px (w) x 400px (h) $700



Button 250px (w) x 400px (h) $1,000


$1,400Mobile 320px (w) x 50px (h)

Button 250px (w) x 400px (h) $2,500

ENEWS BANNERS

ADELAIDE FRINGE WEBSITEEarlyTIX 5 Oct – 5 Dec

6 Dec – 31 Dec

1 Jan – 31 Jan

1 Feb – 14 Feb

15 Feb – 1 Mar

2 Mar – 17 Mar

Festival Bundle 15 Feb – 17 Mar

Festival Bundle 6 Dec – 17 Mar

REQUIREMENTS & DEADLINESONLINE ADVERTISING


MEDIA KIT 2019Engage Adelaide Fringe’s most dedicated audience! For more information or to make a booking, email [email protected]

23,000ENTERTAINMENT- LOVING MEMBERS FROM ADELAIDE

Fringe Membership is an all ages program run by the Adelaide Fringe, which is available to all arts and entertainment fanatics of South Australia.

The program exists to engage audiences year-round and help to stretch their dollars further so they can see as many shows as possible.

It’s an online hub where culture lovers can explore new genres, share their passions and find out about shows, events and venues relevant to their interests.

WHAT IS FRINGE MEMBERSHIP?

BRANDS WE WORK WITH:

“The best membership that I have ever signed up for!! The value has been fantastic & enabled me to see so many more shows than I had thought possible on my budget... I shall for sure be joining up each year, from now on. The Fringe Festival 2017 ‘you’ have rejuvenated me. Thank You.” Wayne Barnett, Fringe Member

TOMICH WINES

REACH ACROSS ADELAIDE WITH

FRINGE MEMBERSHIP

OUR MEMBERSFringe Members are influential souls that thrive on great entertainment. Our members are from all corners of South Australia and they’re always on the hunt for events happening around them each week. Whether it’s taking a punt on an emerging act, seeing a blockbuster movie or schnitty night at their favourite pub, they want to know about it!

Unemployed 1%

Retired 6%

Student 7%

Self-employed 5%Home duties 2%

Work part time 18%

Work full time 57%

MEMBERS BY OCCUPATION:

Under 18 1%

56+ 18%

45–55 22%

35–44 16%25–34 34%

19–24 8%

MEMBERS BY AGE:

FRINGE MEMBERS LOVE:

82%

72%

64%

62%

57%

55%

Comedy

Festivals

Bands

Circus

Film

Theatre

69%OF MEMBERS

SAW 4+ SHOWS AT THE 2018

FRINGE

Number of ticketed shows that Members attended at the 2018 Adelaide Fringe:

28.8%

7.4%

5.5%

8.9%

9.3%

12.1%

13.6%

9.2%

4.6%

9+

8

7

6

5

4

3

2

1

With an impressive database, the program communicates with thousands of members every week throughout the year and during Fringe via weekly emails and social media engagement.

WE’RE GOOD FOR IT!

MEMBERS WANT DISCOUNTED ACCESS TO MORE:

82%

81%

47%

45%

42%

40%

39%

28%

28%

23%

Fringe Member priced tickets

Adelaide Fringe show offers (i.e. 2-for-1)

Film Screenings

Food & Drinks

Comedy

Cabaret

Theatre

Live Bands

Unique Experiences

Art Exhibitions

52%Facebook59%

Word of Mouth

MEMBERS KNOW WHAT’S ON IN ADELAIDE BY USING:

MEMBERS PREFERENCE TO KEEP UP TO DATE WITH US:

66%Fringe

Membership eNews

86%Fringe

Membership eNews

47%Fringe

Membership Website

26%25%

Facebook

Offers section of the Adelaide Fringe

website

DATABASE OF 20,000 MEMBERS UNDER 30

23,000ENEWS

SUBSCRIBERSFringe Members Lounge. Photo: Leighton Pearce

Discounted pricing on Fringe Membership advertising is offered to all Adelaide Fringe artists, venues and promoters.ADVERTISING OPPORTUNITIES

All prices exclude GST. It is the responsibility of the advertisee to provide finished artwork, and any advertising for which artwork is not received at least fourteen [14] days prior will still be charged in full. For more information email [email protected].

69%OF MEMBERS SEE AT LEAST FOUR SHOWS

DEDICATED EDM $1500 $1350This editorial option makes sure that the spotlight is on you. Exclusively promote your event or deal directly to our dedicated database of 23,000 with your own eNewsletter. Target a specific demographic or the entire database. Will also be featured in Deals section of Adelaide Fringe Website.

Must offer a significant member deal or discount to be eligible. EDM TAKEOVER $1200 $1000A cost-effective alternative to a Dedicated EDM. Take over one of our weekly EDMs to ensure your brand or event is not missed. You’ll receive a Deal Of The Week, EDM Banner, What’s On and a Giveaway all in the same week! Will also be featured in Deals section of Adelaide Fringe Website.

Must offer a member deal or discount to be eligible. DEAL OF THE WEEK $900 $800Claim your spot as the main editorial piece at the top of our weekly EDM on a Wednesday to make sure you’re the first thing our members see! Will also be featured in Deals section of Adelaide Fringe Website.

Must offer a member deal or discount to be eligible. GIVEAWAY $150 $100Offer our members some free tickets or a free product and we’ll chuck you on the Deals section of our website and in our weekly EDM for a small admin fee. We’ll more than likely share this deal in other Adelaide Fringe communications too.

Giveaways are accepted at our discretion.

MULTI-PLATFORM WEBSITE ONLY

MEMBER DEAL – WEBSITE ONLY $300 $250Low on budget? We feel you. A member deal on the website only is a fab cost effective option! In return we only charge you a low admin fee. The Deals section of the website is high-traffic and constantly linked to via all member communications. We’ll more than likely share this deal on other Adelaide Fringe channels, however this is at our discretion.

EDM ONLY

EDM BANNER - $350 $300Simple, yet effective. Your design, linking to a URL of your choice.

WHAT’S ON - $350 $300In our EDMs each week, we highlight up to six events that are coming up over the next week. To ensure that your event is mentioned, book yourself a spot. Image and basic event info included. Links to a URL of your choice.

HOST A MEMBER EVENTThe opportunities for member events are endless and a great way to let a dedicated audience of fun-seekers know about your venue or event. If you want to host an event at your venue, or want to offer a preview to your show, please get in touch or update your preference in the AVR.

OTHER PROMOTIONAL OPPORTUNITIES WITH FRINGE MEMBERSHIP

41%of Fringe Members say that the availability of a Fringe Membership price influenced what

they saw at the 2018 Fringe

OFFER A MEMBER PRICE TO YOUR FRINGE EVENTAdd a Fringe Membership price to attract Fringe’s most dedicated audience to attend your show. Our members are very influential over 80% of them recommend a show they’ve seen to family member or friend!

By offering our members 25% discount to selected sessions of your show, you will be able to access additional promotional and marketing opportunities at no extra cost.*

To add a Fringe Member price, head to the Ticketing tab through your event registration in the AVR.

*Additional promotion is not guaranteed, and is at the discretion of the Adelaide Fringe marketing department.

USE THE MEMBERS LOUNGEOur members lounge is a haven amongst the buzz of Adelaide’s East End during the Fringe. You are welcome to flyer and interact with members directly while they’re purchasing tickets for the evening or taking a minute to soak in the vibes. This space is also available for you to host an intimate preview of your show or to use as an interview space. Get in touch!

90%of Members are

keen on discovering new venues

52%of Members visited

the members lounge in 2018

Fringe Membership Takeover at Rhino Room. Photo: Trentino Priori.

Fringe Membership Lounge. Photo: Trentino Priori.

Fringe Membership Event at Holy Moley. Photo: Frank Lynch.

ADVERTISING RATES, SPECS & DEADLINES

All prices exclude GST. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not

received at least fourteen [14] days prior will still be charged in full. For more information email

[email protected]

ARTWORK & PAYMENT

EDM feature image 590 (w) x 370 (h) px

$1500$1350

Website banner image 1660(w) x 360(h) px

Website tile image 1080(w) x 1080(h) px (no copy on image please)

Media release or at least 150 words copy

Details of member offer(including redemption process)

Official poster or key art

URL

DEDICATED EDMEDM feature image 590(w) x 370(h) px

$1200$1000

EDM banner image 600(w) x 90(h) px

EDM ‘What’s On’ image 1080(w) x 1080(h) px





Details of giveaway(including redemption process)


URL

EDM TAKEOVEREDM feature image 590(w) x 370(h) px

$900$800






URL

DEAL OF THE WEEK

EDM feature image 590(w) x 370(h) px

$150$100




Details of give away(including redemption process)


URL

GIVEAWAY


$300$250





URL

MEMBER DEAL – WEBSITE ONLY

EDM banner image 600(w) x 90(h) px $350$300URL

EDM BANNER

EDM ‘What’s On’ image 1080(w) x 1080(h) px$350$300

Media release or details of event

URL

WHAT’S ON

Terms and Conditions:All prices exclude GST. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received at least fourteen [14] days prior will still be charged in full. Please note that Adelaide Fringe does not design artwork or amend details. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded. For more information email [email protected]

CONTACTGeneral enquires: [email protected] 08 8100 2000

Membership enquiries: [email protected]

136 Frome Street, Adelaide. SA 5000

Fringe Membership Lounge. Photo: Trentino Priori.

Proudly supported by:

Documents

MEDIA KIT 2019 - Amazon Web Services... · (crop size) $18,415 Inside Front or Back Cover Full Page 275mm (w) x 350mm (h) (crop size) $15,000 Full Page 275mm (w) x 350mm (h) (crop