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For more information or to make a booking, email [email protected]
MEDIA KIT 2018Find your audience with Adelaide Fringe Advertising options
65%of our audience aim to
see shows they haven’t
seen in previous years.
Use the Adelaide Fringe
advertising channels to
find your audience!
WE HAVE YOUR AUDIENCE COVERED!
65% of our audience aim to see shows they haven’t seen in previous years. Use the Adelaide Fringe advertising channels to target your audience
Audience:2,500,000+
Attendances at ticketed events:650,000+
Artists:5,000+
Events:1,100+
Venue spaces:450+
THE FESTIVAL AT A GLANCE
Performances:10,000+
Website visits:2,180,000
Facebook likes:81,000
Twitter followers:58,200
MEDIA REACHInstagram followers:18,000
eNews subscribers:120,000
Fringe members:22,000
AUDI
ENCE
BY
AGE
7.5%
15.5%
21.5%
20.1%
19.9%
15.5%
Under 18
18–27
28–37
38–47
48–57
58+ AUDI
ENCE
BY
PROF
ESSI
ON
53.5%
25%
9.3%
6.9%
3.5%
1.8%
Employed full-time
Employed part-time
Retired
Student
Home duties
Unemployed
The Adelaide Fringe Official Program Guide is the first stop for the vast majority of our audience, with 89% of the Adelaide Fringe audience consulting the guide before or during Fringe time.
It is the leading authority to every one of the 1100+ events, performances and exhibitions at the Adelaide Fringe. At times it can be a little overwhelming for the average punter, but purchasing advertising space will help your show cut through the noise and find your audience!
The Guide has a 3 month shelf life, and is frequently referred to throughout festival.
Back CoverFull Page
275mm (w) x350mm (h)(crop size)
$18,415
Inside Front or Back Cover
Full Page275mm (w) x350mm (h)(crop size)
$15,000
Full Page275mm (w) x350mm (h)(crop size)
$9,000
Full pages add a 3mm bleed, no crop marks. All other ads do not require bleed or crop marks. Artwork to be supplied as 300dpi, CMYK, PDF image, all fonts converted to outlines.
Downloadable version of the guide will be available at adelaidefringe.com.au
To book, email [email protected]
ADELAIDE FRINGE 2018 OFFICIAL GUIDE
PRINT ADVERTISING
20,000Guides distributed
through The Advertiser
30,000Guides distributed
interstate
320,000Guides printed
Half Page Horizontal
247mm (w) x 165mm (h)
$4,700
Third Page Vertical
80mm (w) x 330mm (h)
$4,000
Quarter Page Horizontal
247mm (w) x 82.5mm (h)
$3,000
Medium Artist Ad
80mm (w) x 165mm (h)
$1,200
Small Artist Ad
80mm (w) x 82.5mm (h)
$600RHP incurs 1% additional fee. For more information or to make a booking, email [email protected] All prices exclude GST. Please refer to T&C’s at the end of document.
THURS
1SAT
3THURS
8SAT
10
A huge success in 2017, the Fringe by Day guide lists all shows with a start time before 7pm, and is targeted towards children, family and older audience members who may be overwhelmed by the main guide.
It has a shorter print run than the official guide, and will be distributed through more targeted means. The Full Adelaide Fringe Guide will still be the first point of call for the majority of Fringe-goers, however the Fringe by Day guide extends advertising reach to a further, targeted demographic.
Hot Fringe Shows pages offer the only affordable print opportunity in Adelaide’s main newspaper for artists and venues.
The ads appear as a full page with listings arranged in a grid. The Advertiser is a daily newspaper so each advertisement will appear for one day.
Dates Available:
FEBRUARY
MARCH
THURS
15SAT
17THURS
22SAT
24
adelaidefringe.com.au 1300 621 255
MAG
IC
38 Wheelchair Accessible VenueBankSA Support ActFringe Membership Price
CHARLIE CAPER & MALIN NILSSON: MINOR MIRACLESPRESENTED BY CAPER & NILSSON ILLUSION SWE
Winner of Adelaide Fringe 2016 award for Best Magic! She is the glorious enfant terrible of magic. He is a gentleman hobo, a conjuror extraordinaire. Malin Nilsson and Charlie Caper deliver a laugh out loud, one of a kind magic show with world class sleight of hand from Sweden. WINNER 2016
STIRLING FRINGE - THE POCKET STIRLING LAWNS, COVENTRY LIBRARY63 MT BARKER RD STIRLING 25 Feb, 4 Mar at 1.30pm FP$20 Family$70 G 50 mins 17 F
18 S
19 S
20 M
21 T
22 W
23 T
24 F
25 S
26 S
27 M
28 T
01 W
02 T
03 F
04 S
05 S
06 M
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08 W
09 T
10 F
11 S
12 S
13 M
14 T
15 W
16 T
17 F
18 S
19 S
MAGIC ON THE EDGEPRESENTED BY MAGICIANS OF ADELAIDE ILLUSION SA
Come and see some of Adelaide’s most astounding magicians from two of the oldest magic clubs in the world as they join together for the first time in an Adelaide Fringe debut. Join magicians from the International Brotherhood of Magicians and the Australian Society of Magicians for a night of unforgettable magic.
THE GC AT THE GERMAN CLUB - LOUNGE 223 FLINDERS ST ADELAIDE 25-26 Feb at 2pm FP$20 Family$70 PG 50 mins 17 F
18 S
19 S
20 M
21 T
22 W
23 T
24 F
25 S
26 S
27 M
28 T
01 W
02 T
03 F
04 S
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06 M
07 T
08 W
09 T
10 F
11 S
12 S
13 M
14 T
15 W
16 T
17 F
18 S
19 S
THIRD DEGREE BURNIE - FIRE IS COOL AND MAGIC IS HOT!PRESENTED BY ABRACADABRA ENTERTAINMENT COMEDY SA
Have you always wanted to attend a World Premiere? Third Degree Burnie world tour starts with his new show ‘Fire is Cool and Magic is Hot’ at the 2017 Adelaide Fringe. Third Degree Burnie is a hapless magician and fire-eater who somehow manages to amaze his audience with his skills while avoiding personal danger. 100% Laughter Guarantee!
GLUTTONY - LA PETITE GRANDE RYMILL PARK / MURLAWIRRAPURKACNR EAST TCE & RUNDLE RD ADELAIDE 14-19 Mar at 5.20pm FP$20 C$15 Gr$18 PG 45 mins 17 F
18 S
19 S
20 M
21 T
22 W
23 T
24 F
25 S
26 S
27 M
28 T
01 W
02 T
03 F
04 S
05 S
06 M
07 T
08 W
09 T
10 F
11 S
12 S
13 M
14 T
15 W
16 T
17 F
18 S
19 S
SOLD OUT PERFORMER
FRINGE WORLD
2016
ALL AGESWORLD CLASS MAGIC WORLD CLASS MAGIC
At the edge of reality, everything is possible and nothing is
what is seems...
Holden Street Theatres The Arch
March 11, 12, 18.3.00pm matinees
THANKSTO OURBEVVIE PARTNERS TOMICH WINES
As proud supporters of the Adelaide Fringe, The Advertiser takes you behind the scenes to bring you the latest news, reviews and event details on all the must-see shows for 2017.
Simply pick up a copy of the newspaper every day or visit advertiser.com.au
GET IN ON THE ACTION
Matinee_Guide_01.indd 38 12/12/2016 12:21
PRINT ADVERTISINGFRINGE BY DAY GUIDE
Full Page 210mm (w) x 297mm (h)
(add 3mm bleed, no crop marks)
$1,000
Half Page Horizontal
182mm (w) x 138mm (h)
$600
Quarter Page Vertical
89mm (w) x 138mm (h)
$350
Quarter Page Horizontal
182mm (w) x 69mm (h)
$350
HOT FRINGE SHOWS
Large Ad 80mm (w) x 65mm (h)
$700
Hot fringe shows
Hot fringe shows
Small Ad 80mm (w) x 40mm (h)
$450
Principal PartnerPrincipal Partner
For more information or to make a booking, email [email protected] All prices exclude GST. Please refer to T&C’s at the end of document.
WEB BANNER
Desktop: 728 (w) x 90 (h) pixel image (png or jpeg)
Mobile: 320 (w) x 50 (h) pixel image (png or jpeg)
BUTTON 250 (w) x 400 (h) pixel image (png or jpeg)
ADELAIDE FRINGE WEBSITE
Choose Ad:
Choose Ad Size:
Cost:
96% of audience members used the Adelaide Fringe website to book tickets.
Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. Engage your audience while they’re browsing shows and purchasing tickets! During the 2017 season, the Adelaide Fringe website attracted over 2.18 million website sessions.
For artists, advertising will link to the event listing on the Adelaide Fringe Website. For organisations, advertising will link to a nominated URL.
Website advertisements are limited, so book early to avoid disappointment.
ONLINE ADVERTISING
WEB BANNER AD
BUTTONAD
WEB BANNER AD
DATES BANNER BUTTON
EARLY BIRD $200 $400
UNIT 1 $400 $800
UNIT 2 $400 $800
UNIT 3 $400 $800
UNIT 1+2+3 $1,100 $2,100
OCT
11DEC
8
DEC
8JAN
26
JAN
26FEB
25
FEB
25MAR
18
DEC
8MAR
18
For more information or to make a booking, email [email protected] All prices exclude GST. Please refer to T&C’s at the end of document.
MEDIA KIT 2018Reach Adelaide’s art lovers all year round For more information or to make a booking, email [email protected]
22,000 MEMBERS FROM ADELAIDE AND
ACROSS THE GLOBE
Fringe Membership is an exclusive program available to all arts and culture fanatics of South Australia. The program engages South Australian arts-loving audiences all year round!
With the largest database of its kind, the program communicates with thousands of members every week through weekly eNewsletters and social media. It’s an online hub where culture lovers can explore new genres, share their passions and find out about the latest events relevant to their interests.
WHAT IS FRINGE MEMBERSHIP?
BRANDS WE WORK WITH:
“The best membership that I have ever signed up for!! The value has been fantastic & enabled me to see so many more shows than I had thought possible on my budget... I shall for sure be joining up each year, from now on. The Fringe Festival 2017 ‘you’ have rejuvenated me. Thank You.” Wayne Barnett, Fringe Member
REACH ACROSS ADELAIDE WITH
FRINGE MEMBERSHIP
OUR MEMBERSFringe Members are influential souls that thrive on great entertainment. Our members are from all corners of South Australia and they’re always on the hunt for events happening around them each week. Whether it’s taking a punt on an emerging act, seeing a blockbuster movie or a band playing at their favourite venue - they want to know about it!
Home duties 1%Retired 2%
Student 15%
Self-employed 4%Unemployed 2%
Work part time 17%
Work full time 59%
Under 18 0.9%
56+ 7.86%
45–55 11.15%
35–44 8.59%
25–34 51%
19–24 21.3%
FRINGE MEMBERS LOVE:
MEMBERS BY OCCUPATION: MEMBERS BY AGE:
82%
72%
64%
62%
57%
55%
Comedy
Festivals
Bands
Circus
Film
Theatre
78%of Members
recommend shows / events to friends
when they win giveaways
DATABASE OF 20,000 MEMBERS UNDER 30
The Fringe Membership program exists to help you promote your event, venue or brand in Adelaide, no matter what time of year it is!
Targeted and integrated promotion opportunities are available for businesses, organisations, artists and promoters through Fringe Membership ranging from display advertising to tailored partnership opportunities.
25-40% AVERAGE OPEN RATE
22,000ENEWS SUBSCRIBERS
5.7KLIKES
2.2KFOLLOWERS
3.7KFOLLOWERS
WE’RE GOOD FOR IT!
MEMBERS WANT DISCOUNTED ACCESS TO MORE:
90%
68%
63%
57%
57%
51%
49%
45%
30%
Adelaide Fringe Shows
Movies
Food / Drinks
Festivals
Comedy
Experiences
Theatre
Bands
Art Exhibitions
76%Facebook78%
Word of Mouth
MEMBERS KNOW WHAT’S ON IN ADELAIDE BY USING:
MEMBERS PREFERENCE TO KEEP UP TO DATE WITH US:
76%Fringe
Membership eNews
83%Fringe
Membership eNews
37%Fringe
Membership Website
38%Facebook
18%Fringe Membership
Website
11%Instagram
13%Word of Mouth
ADVERTISING OPPORTUNITIESDEAL OF THE WEEK $650Get exposure on both the Adelaide Fringe website and in our weekly eNewsletter. This can be targeted to a specific age group or our entire database.
WHAT’S ON $350In our eNews each week we highlight up to six events that are coming up over the next week. To ensure that your event is mentioned, book yourself a spot! Links directly to your website or a URL of your choice.
GIVEAWAYS FREEOffer our members some free tickets or a free product and we’ll chuck you in our weekly eNews and post the competition on Facebook too. This is FOR FREE because we’re awesome and we love giving away freebies. But book in early as these spots fill up fast!
ENEWS BANNER $300Simple, yet effective. Links to a URL of your choice.
All prices exclude GST. Please refer to T&C’s at the end of document.
WHEN FRINGE MEMBERS WIN GIVEAWAYS THEY:Recommend show / event to a friend 78%Share experience on social media 58%See show / event again 38%
DEAL OFTHE WEEK
WHAT’S ON?
ENEWS BANNER
GIVEAWAY GIVEAWAY
ENEWS TAKEOVER $1200Take over one of our weekly eNewsletters to ensure your brand or event is not missed! By taking up this offer you’ll receive a Deal of the Week, eNews Banner, What’s On and Giveaway all in the same week! Can choose to target a specific age group or the entire database. Must offer a member deal or discount.
DEDICATED ENEWS $900This editorial option makes sure that the spotlight is on you. Exclusively promote your event or deal directly to our dedicated database of 22,000 members with your own eNewsletter. Can choose to target a specific age group or the entire database. Must offer a member deal or discount.
DEDICATED INSTAGRAM $150Hit up our 2.2k followers with a post all about you!
HOST A MEMBER EVENTThroughout the year we host a number of events from advanced movie screenings, a Members Night in the Fringe Club and Members Take-Over events at Fringe venues. The opportunities don’t end there though! If you want to host an event at your venue, or want to offer a preview to your show, please get in touch by emailing [email protected] or by calling 08 8100 2000.
PARTNER WITH USWe’ll be here with open arms if there’s another way that you would like to align your brand with us. Our partnerships team are a bunch of legends and you’ll love working with them to find the best way to activate your brand through Fringe Membership!
OTHER WAYS TO GET INVOLVED
Add a Fringe Membership price to attract a dedicated audience. Fringe Members are very influential – and over 80% of them recommend shows & events to friends! It’s a great way to reach a dedicated arts audience through additional marketing and promotions and at not extra cost to you.
To add a Fringe Members price, head to the Ticketing tab in the AVR and tick the Fringe Members discount box when adding your prices.
OFFER A MEMBER PRICE TO YOUR FRINGE SHOW
43%of Members say
that the availability of a Fringe Membership price influenced what
they saw at the2017 Fringe 80%
of Members have accessed Fringe
Membership priced FringeTIX
GUIDE
Booking and payment deadline FRIDAY OCTOBER 20Artwork deadline FRIDAY OCTOBER 27Stock 130gsm self-cover, 50gsm internal pages. Semi-gloss finish
FRINGE BY DAY GUIDE
Booking and payment deadline TBCArtwork deadline TBC
ADVERTISER HOT FRINGE SHOWS
Booking and payment deadline MONDAY JANUARY 15Artwork deadline FRIDAY JANUARY 19
All print advertising must be high resolution PDF files, 300 dpi, CMYK colour mode, with text converted to outlines.
All full page adverts must include a 3mm bleed.
Back Cover Full Page 275mm (w) x 350mm (h)(add 3mm bleed no crop marks) $18,415
Inside Front / Back Cover Full Page
275mm (w) x 350mm (h)(add 3mm bleed no crop marks) $15,000
Full Page 275mm (w) x 350mm (h)(add 3mm bleed no crop marks) $9,000
Half Page Horizontal 262mm (w) x 162mm (h) $4,700
Third Page Vertical 85mm (w) x 327mm (h) $4,000
Quarter Page Horizontal 262mm (w) x 80mm (h) $3,000
Medium Artist Ad 85mm (w) x 162mm (h) $1,200
Small Artist Ad 85mm (w) x 80mm (h) $600
Full Page 210mm (w) x 297mm (h)(add 3mm bleed no crop marks) $1,000
Half Page 182mm (w) x 136mm (h) $600
Quarter Page Vertical 89mm (w) x 136mm (h) $350
Quarter Page Horizontal 182mm (w) x 68mm (h) $350
ADELAIDE FRINGE GUIDE*
FRINGE BY DAY GUIDE
*RHP incurs 10% additional fee. All prices exclude GST. Please refer to T&C’s at the end of document.
REQUIREMENTS & DEADLINESPRINT
Large 80mm (w) x 65mm (h) $700
Small 80mm (w) x 40mm (h) $450
ADVERTISER HOT FRINGE SHOWS
Banner Early BirdDesktop 728 (w) x 90 (h) px
$200Mobile 320 (w) x 50 (h) px
Banner 1 x UnitDesktop 728 (w) x 90 (h) px
$400Mobile 320 (w) x 50 (h) px
Banner 3 x UnitsDesktop 728 (w) x 90 (h) px
$1,100Mobile 320 (w) x 50 (h) px
Button Early Bird 250 (w) x 400 (h) px $400
Button 1 x Unit 250 (w) x 400 (h) px $800
Button 3 x Units 250 (w) x 400 (h) px $1,650
1x Unit BannerFM eNews Banner
FM Instagram
728 (w) x 90 (h) px$700Save $150580 (w) x 370 (h) px
1080 (w) x 1080 (h) px
1x Small Ad1x Unit Banner
85mm (w) x 80mm (h)$800Save $200Desktop 728 (w) x 90 (h) px
Mobile 320 (w) x 50 (h) px
1x Medium Ad1x Unit Button
85mm (w) x 162mm (h) $1,600Save $400250 (w) x 400 (h) px
REQUIREMENTS & DEADLINES
ADELAIDE FRINGE WEBSITE
DIGITAL BUNDLE
STANDARD PRINT & DIGITAL BUNDLE
PREMIUM PRINT & DIGITAL BUNDLE
WEBSITEBooking and payment deadline 2 WEEKS before advert due to be live. Artwork deadline 1 WEEK before advert due to be live
All online artwork must be static JPEG or PNG files, 72 dpi, all fonts outlined, RBG colour mode.
ONLINE BUNDLES
All prices exclude GST. Please refer to T&C’s at the end of document.
FRINGE MEMBERSHIP ADVERTISING RATES & SPECS
All images are to be sent in high resolution and 72dpi in either PNG or JPEG format.
All creative is due ONE WEEK PRIOR to going live. Any advertising that runs in Feb-March 2018 will need to be paid in full before the date of your booking.
ARTWORK & PAYMENT DEADLINES
Feature image 580 (w) x 370 (h) px
$900Copy 200 words
URL
eNews image 500 (w) x 630 (h) px
$350Copy 50 words
URL
eNews image 600 (w) x 90 (h) px$300
URL
Instagram image 1080 (w) x 1080 (h) px$150
Copy 100 words
eNews image 580 (w) x 370 (h) px
$650Website image 1660 (w) x 360 (h) px
Copy 150 words
URL
eNews image 580 (w) x 370 (h) px
$1200eNews banner image 580 (w) x 370 (h) px
Copy 150 words
URL
Official poster
FREEeNews images 500 (w) x 500 (h) px and 500 (w) x 630 (h) px
Copy 50 words
URL
DEDICATED ENEWS WHAT’S ON
ENEWS BANNER
DEDICATED INSTAGRAM
DEAL OF THE WEEK ENEWS TAKEOVER
GIVEAWAYS
All prices exclude GST. Please refer to T&C’s at the end of document.
Terms and Conditions: Prices exclude GST. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events and general venue advertising, external events will not be accepted for advertising. Prices shown are for registered Adelaide Fringe artists, venues and sponsors. Advertising enquiries from external parties will be quoted at a higher rate. Please note that Adelaide Fringe does not design artwork or amend details. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded. For more information or to make a booking, email [email protected]
08 8100 2000
adelaidefringe.com.au
136 Frome Street, Adelaide. SA 5000