Media Kit 2017 - Native Advertising Institute

Media Kit 2017

WHO WE ARE? Native Advertising Institute (NAI) is a world-class native advertising think tank solely dedicated to leading, educating and connecting marketing, advertising, communications and publishing professionals in effort to advance the industry.

Native Advertising Institute reaches professionals within the publishing, marketing, communications

and advertising industry. Our audience includes professionals that oversee or are integral in their

organisations’ content production, content promotion and content distribution strategies. Our audience

count:

WHO we reach?

PUBLISHERS MARKETERS AD TECHBrand ExecutiveAgency Executive Chief CEO/Owner Marketing OfficerChIef Operating Officer Vice President of Marketing Vice President of Digital Marketing Manager Vice President of PR/Communications Director of Global Director of SalesAccount DirectorContent Marketing DirectorContent StrategistMarketing Director

JournalistDigital Marketing ManagerMarketing Manager Marketing CoordinatorSales Manager Head of Media BuyingHead of Digital MarketingHead of New Media New Media Manager Social Media DirectorSocial Media Manager Communications Manager

Media Executive (News, Magazine, Digital, Online/Offline) Account Executive VP of Brand Studio VP of MarketingDirector of Sales Native Advertising Director Product Development Director Creative Director Head of Brand Studio Head of Content Head of NativeHead of CommericalHead of New Media

Head of Digital Advertising Sales Manager Editor In ChiefEditorCopywriter JournalistKey Account Manager

Executive VP of Sales VP of AudienceVP of Publisher Development Managing Director Director of SalesDirector of MarketingProduct Director Brand Strategy Director Strategic Accounts Director Publisher ManagerChief Digital Officer Chief Technology Officer Business Development Manager Account Sales Manager

Operations Manager Brand Strategist Head of Native Head of CampaignsHead of Programmatic Head of ContentProduct ManagerCampaign ManagerSales Manager Account ManagerProgrammatic Strategist

WHAT we do?The Native Advertising Institute is dedicated to help marketing, advertising, communications and publishing professionals become successful with native advertising. Whether you are a die-hard expert or just getting started with native advertising, this is where you can find the insights and tools you need to elevate your game. The Native Advertising Institute is dedicated to providing you with case studies, best practices, how-to guides, analysis, industry news, research and events.

WHY we do it? You might say that the Native Advertising Institute is a result of the latest evolvement in advertising. Within the last few years, there has been a dramatic increase in the interest for native advertising. This creates an urgent need to learn more about how to actually make native advertising work, how to avoid the pitfalls, and how to drive maximum results. When native advertising is done right, it holds fantastic potential for everyone involved.It is our hope that as many of you as possible will join us on our mission to unleash that potential.

ONLINE SOLUTIONS

ONLINE SolutionsADVERTISE on www.nativeadvertisinginstitute.com

Website Box Ad...................................................

Header Ad.............................................................

Footer Ad..............................................................

Mobile Ad.............................................................

Sponsored Blog Posts (4/mo).........................

Sponsored Blog Posts (20/quarter)...............

Logo featured on website................................

Retargeting Pixel Rental...................................

Podcast Sponsorship (4 episodes)................

Co-Branded Webinar.........................................

€ 1000/mo

€ 420/mo

€ 420/mo

€ 900/mo

€ 1850/mo

€ 6500/mo

€ 9333/yr

€ 420/mo

€1867 (4 episodes)

€7000 (1 webinar)

NAI Newsletter & EmailText Ad...................................................................

Sponsored Resources (1 dedicated email)..

Top Level Banner (1 email)...............................

Native Offer Promotion (4 emails)...................

€ 250/mo

€ 700/per

€ 700/per

€ 700/mo

ADVANCED Content Solutions Custom Research (Joint Research)..................

Resource and Research Ads............................

Resource and Research Syndication............

* Price subject to topic, data requirements etc.

€ 12000*

€ 4600

€ 280/mo

CASE Study Database Premium Feature................................................€ 280/mo

NATIVE Advertising DirectoryFeature Listing One (company name, contact, link & logo).....................

Feature Listing Two (company name, contact, link, description, showreel &

video)........................................................................................................................

€ 4666/yr

€ 9333/yr

TRAINING AND EDUCATION

TRAINING1/2-Day Client Workshop (on-site).................................

Client Workshop (webinar)...............................................

1/2 Day Client Workshop (off-site).................................

NAI Masterclasses................................................................

Public Speaking....................................................................

€ 9333 excl. travel & accommodation

€ 9333

€ 933 per ticket

€ 700/mo per ticket

€ 4666 excl. travel & accommodation

ACADEMY1 All-Access License............................................

2 - 5 All-Access License......................................

6 -10 All-Access License.....................................

11 - 25 All-Access License..................................

25+ All-Access License....................................... Custom Pricing

€ 933

€ 793/per

€ 700/per

€ 607/per

BECOME A SPONSOR AT NATIVE ADVERTISING DAYS 2017

NATIVE ADVERTISING DAYS

Native Advertising DAYS is the conference where the international native advertising community

meets to be inspired, to network and to learn. This is a chance to meet the world’s biggest experts

and most talented practitioners, as they are here to discuss the practice of native advertising and

teach you how to succeed in native advertising.

Native Advertising DAYS provides inspirational cases, solid insights, and actionable tools that can

be implemented right away. Attendees will leave highly motivated to pursue and explore the

potential within native advertising and with a stronger network of colleagues from around the

world who are passionate about creating real results with native advertising.

WHEN AND WHERE?

Berlin, November 8 - 10, 2017.

VENUE: Hotel Ramada Alexanderplatz, Berlin

WHAT is Native Advertising DAYS?

WHO is attending?

WHO is speaking?

Where can I read more?www.nativeadvertisinginstitute.com/conference

The conference is tailored to attract decision makers and marketers from brands, medias and various types of agencies across the globe. We are expecting 400 -600 people from 35+ countries this year.

A broad range of the world’s greatest experts and most talented practitioners from various brands, publishing houses, media and agencies have been invited to speak at the conference. All keynotes and sessions will be addressing native advertising at a strategic level.We have a strong 'NO SALES PITCHING' policy on stage. Every speaker vow to bring forward concrete knowledge, best practices and hands-on tools that will take our audience to the next level within the discipline of native advertising.

SPONSORSHIP PACKAGES - CONFERENCE

PLATINUM GOLD SILVER BRONZE GOODIE BAG

PRICING: (excl. VAT) €18550 excl. VAT

€7550excl. VAT

€5550 excl. VAT

€4550 excl. VAT

€955 excl. VAT

AVAILABLE: 1

Sponsor Booth w. 1 table, 2 chairs (Activation area)

Track Facilitation

Speaker session 30 min.keynote

20 min.track session

Branding featured on main signage, website and at conference venue

Video interview for NAI comm. channels and social media mentions

Tickets to Native Advertising Days 6 tickets 4 tickets 2 ticket 1 ticket

Advertisement in conference program 1 page ½ page

Pre-event Webinar (est. 100 - 500 registrations)

SPONSORSHIP PACKAGES - CONFERENCE

OFFICIAL SPONSOR OPENING NIGHT

RECEPTION

OFFICIAL CONFERENCE APP SPONSOR

NAI AWARD CATEGORY SPONSOR

OFFICIAL NAI AWARDS SPON-

SOR

PRICING: (excl. VAT) €5190 excl. VAT

€7910 excl. VAT

€2550 excl. VAT

€11500excl. VAT

AVAILABLE: 1 1 6 1

Brand Activation Area

Branding featured on main signage, website and at award reception venue

Tickets to Native Advertising DAYS 1 ticket 1 ticket 3 tickets

Tickets to Native Advertising Award Reception 2 tickets 5 tickets

Platinum Partner (1 sponsor): €18550 excl. VAT (x1)

• Sponsor booth area at the conference venue w. 1 table and 2 chairs

• Facilitation/Presentor of one of three tracks at the conference

• 30-minute speaker session slot at the keynote track

• Top placement as our main sponsor on all promotional material (excl. event app which is a separate sponsorship)

• Branding featured on main signage, website and at conference venue

• 1-page advertisement in program/handout material to all participants

• Testimonial/Storytelling/promotional video that links you and the conference.

• 6 tickets to Native Advertising DAYS (excl. travel & accommodation)• Content for Goodie Bag (handouts, promotional

material, gadgets, tastings, vouchers)

• Pre-event Webinar at the NAI (est. 100-500 participants)

Gold Sponsor: €7550 excl. VAT

• Sponsor booth area at the conference venue w. 1 table and 2 chairs

• 20-minute speaker session slot at one of three break-out tracks

• Placement as gold sponsor on all promotional material


• 1/2-page advertisement in program/handout material to all participants

• 4 tickets to Native Advertising DAYS (excl. travel & accommodation)

• Content for Goodie Bag (handouts, promotional material, gadgets, tastings, vouchers)

SPONSORSHIP PACKAGES

Silver Sponsorship: €5550 excl. VAT

• Placement as silver sponsor on all promotional material• Brand activation area at the conference venue


• 2 tickets to Native Advertising DAYS (excl. travel & accommodation)

Bronze Sponsorship: €4550 excl. VAT

• Placement as bronze sponsor on all promotional material


• 1 ticket to Native Advertising DAYS (excl. travel & accommodation)


Goodie bag sponsorships: €955 excl. VAT




Opening Night Reception (1 sponsor): €5190 excl. VAT

• Placement as opening night reception sponsor on all promotional material

• Branding featured on main signage, website and at the venue

• 1 ticket to Native Advertising DAYS (excl. travel & accommodation)

• 1/2-page advertisement in program/handout material to all participants

Conference App Sponsor (1 sponsor): €7910 excl. VAT

• Placement as premiere app sponsor on all promotional material

• Branding featured on main signage, website and at the venue

• 1 ticket to Native Advertising DAYS (excl. travel & accommodation)• 1 Rotating Banner ad in the event app at the top or bottom of the

screen• Splash screen - A full-screen ad displays when the app is launched or

refreshed for excellent brand visibility.• 2 push notifications sent directly to attendees mobile devices • 1/2-page advertisement in program/handout

material to all participants

NAI Award Category (6 sponsors): €2550 excl. VAT

• Official sponsor of a category of your choice

• Branding featured on main signage, award website and at the award reception venue

• Presenter of the category winner on stage at the award ceremony

Main Sponsor of the NAI-Awards 2017(1 sponsor): 11500 excl. VAT

• Placement as main award sponsor on all promotional material related to the Native Advertising Awards 2017

• Branding featured on main signage, award website and at the award reception venue.

• Presenter of two category winners on stage at the award ceremony• On-site Brand Activation Area at the Native Advertising Awards

Reception. Official co-host of the reception. • 3 tickets to Native Advertising DAYS (excl. travel & accommodation) • 5 tickets to the Native Advertising Award Reception• 1-page advertisement in program/handout

material to all participants


A la Carte OptionsCustom NAI event..............................................

Back Drop/Room Drop......................................

Logo featured as Speciality Sponsor............

Conference Room Slide Advertisement......

Advertisement in Program 1/2 page............

Advertisement in Program 1 page................

Advertisement in Mobile App........................

Lunch & Learn Sessions (max. 3)....................

Attendee Bags....................................................

Lanyard Sponsorship.........................................

Mobile Chargers/Charging Station...............

Photo Booth.........................................................€14500

Instagram Printer...............................................

Branded City Tours.............................................

Ticket Sponsorship for Young Industry Talents*

*Custom Pricing depending on participant no. NOTE: Deadline to commit for this opportunity is May 1, 2017

Custom Pricing

€ 1850

€ 955

€ 420

€ 420

€ 700

€ 900

€ 6000

€ 3500

€ 3500

€ 3500

€14500

Custom Pricing

AWARD EntriesAward Entry......................................................... € 195/per entry

NATIVE ADVERTISING DAYS Pass1 All-Access Conference Pass*..........€ 995

- Conference Program

- Keynotes

- Networking Activities and Social Events

- Full-Day Training Workshop November 10

1 Conference-Only Pass.................. € 675

- Conference Program

- Keynotes

*Subject to early bird pricing

1 Opening Night Reception Ticket......................... € 69

1 Native Advertising Awards Reception Ticket...€ 69

1 Workshop Pass...........................................................€ 675

NAI PARTNERSHIPS (12 M)

NAI CHAMPION PARTNER - € 30,000

1. Native Offer Promotion (4 emails)..........................................€ 700/mo

2. Logo Featured on Website....................................................... € 9333/yr

3. Co-Branded Webinar...................................................................€ 7000 (1 webinar)

4. Sponsored Resources (1 dedicated email)...........................€ 700

5. 4 All-Access Passes to Native Advertising DAYS.................€ 3980

(Discount rate on additional tickets)

6. Branding Featured on Native Advertising DAYS

equivalent to a Bronze Sponsorship...........................................€ 4550

7. Resource & Research Ads...........................................................€ 4600

8. Resource and Research Syndication.......................................€ 3360/yr

9. 12/mo Premium Feature on Case Database.........................€ 3360/yr

10. Feature Listing Two on the Native Advertising Directory................. € 9333/yr

Total Value = € 46,916

NAI PATRON PARTNER - € 20,000

1. Native Offer Promotion (4 emails)..........................................€ 700/mo

2. Logo Featured on Website....................................................... € 9333/yr

3. 2 All-Access Passes to Native Advertising DAYS................ € 1990


4. Branding eatured on Native Advertising DAYS

equivalent to a Speciality Sponsorship.....................................€ 955

5. Resource and Research Syndication......................................€ 3360/yr

6. 12/mo Premium Feature on Case Database........................€ 3360/yr

7. Feature Listing Two on the Native Advertising Directory................... € 9333/yr


NAI LOCAL MARKET PARTNER - € 25,000

1. Logo Featured on Website as official partner........................................................€ 9333/yr

2. Three All-Access Passes to Native Advertising DAYS..............................................€ 2985


3. Branding featured on Native Advertising DAYS

equivalent to a Gold Sponsorship.................................................................................€ 7550

4. Resource and Research Syndication........................................................................€ 3360/yr

5. Joint Research Study in local market.......................................................................€ 12000*

7. 12/mo Premium Feature on Case Database..........................................................€ 3360/yr

8. Feature Listing Two on the Native Advertising Directory.................................€ 9333/yr

9. Sponsored Resources (1 dedicated email)............................................................€ 700

10. Rights to use the NAI brand on all communication as ‘Official Partner’ with official badge

* Price subject to topic, data requirements etc.


Stine Holmgaard Head of Events

Phone +45 2223 5929Email [email protected]

www.nativeadvertisinginstitute.com/conference

WHO TO CONTACT

Chad Pollitt VP of Audience

Phone +1 260 255 4006 Email [email protected]

a conference by

DAYS16th - 17th November 2016 in Berlin

Native Advertising

™

Documents

Media Kit 2017 - Native Advertising Institute