Media Kit 2017 - Australasian Farmers' & Dealers' …...design for large companies and retail groups, and the arts in Adelaide and Melbourne. The past 4 years he The past 4 years he

INDEPENDENT & AUSTRALIAN OWNED

Media Kit 2017

ONLINE

PRINT


Ryan Media Pty Ltd ABN 57 109 570 336

Advertising Sales

Sue CraigMob 0407 600 282

Fax +61 8 8369 9501Email [email protected]

Editorial

David UptonPh +61 8 8369 9555

Email [email protected]

www.afdj.com.au

Media Kit 2017

AFDJ’s special edition and regular features are designed to provide a focus for manufacturers and dealers to cost affectively advertise products and services with the added benefit of placing editorial updates and media releases with photos.

Serving the farm and horticulture equipment trade for over 30 years with over 4,600 copies distributed every issue to all rural sectors in Australia plus overseas subscribers.

Features and editorial program 2017

November• Mowers, Rakes &

Loading Equipment• Grain Harvesting, Storage

& Handling• Communications and Security• Fire Equipment and Pumps• Hay and Summer Fodder

August• Machinery Annual• Silage and fodder conservation• ATV’s, RTV’s, UTV’s, SSV’s and

Ag bikes• Irrigation and Pumps• Horticulture Equipment

May• Australian Made• Tillage and Cropping Equipment• Stock Control Equipment• Spraying Technology & Equipment• Finance and Insurance

February• Annual Field Days and

Expo Guide• Tractors and Accessories• Pre-seeding• Rural Energy Products• Water Management & Irrigation

About AFDJ - in print and onlineAustralasian Farmers' and Dealers' Journal (AFDJ) now in its 33rd year, is recognised as the voice of the tractor and farm machinery industry. It covers news, information and rural products from manufacturers, importers, suppliers and dealers, producers and contractors, plus their industry representative bodies. AFDJ connects local and overseas companies to re-sellers and farmers in print and online.

AFDJ is also the industry guide for Field Days, expos and rural conferences. Besides an annual calendar, each issue updates on events and Field Days information for farmers and event organisers.

The AFDJ eNews published fortnightly, offers content and advertisements to primary producers, including hyperlinks to advertiser’s web sites for readers to download product information, catalogues and price schedules.

The web site offers articles from back issues, links to industry and company sites and Field Days guide: www.afdj.com.au.

Published quarterly, AFDJ represents a trusted and cost affective marketing and sales resource – the leading industry communication vehicle for the farm machinery sectors and primary producers.

Regular Features• Field Days • Tractors (Large to Compact) • Broad Acre Equipment • Tyres • Implements • Maintenance & Accessories

Circulation AFDJ is mailed free by Australia Post to over 4,600 industry personnel, farmers and ag contractors each quarter with a readership of over 11,000. Each issue is available free to read online at www.afdj.com.au.

Subscriptions for multiple copies and primary producers are available for $22.00 pa, $33.00 pa for New Zealand and $44.00 for international subscribers. Visit our web site for more details, www.afdj.com.au



Advertising Sales



Editorial



www.afdj.com.au

Meet the team

Susan Craig - Advertising Sales ManagerSue Craig’s background and experience covers a decade in the advertising industry, 25 years in marketing and business development of her own businesses and a lifetime of creative pursuits as an artist and musician.

Her commitment to delivering informed, media-savvy marketing is fuelled by this experience and she welcomes and encourages the opportunity to discuss the many ways she can help you grow your business with the Australasian Farmers’ & Dealers’ Journal. Whether it’s sales marketing, promotion or publicity, she looks forward to working with industry manufacturers, suppliers, contractors, dealers and producers.

David Upton - EditorDavid Upton has over 30 years of experience as a business journalist, corporate communications professional and media advisor.

David’s early career roles included business journalist at The Advertiser, The Age and State Bank of SA where he authored a number of award-winning annual reports. David moved into the area of media relations and corporate communications at National Australia Bank (NAB) and KPMG before launching UPTON Financial PR.

With an ability to analyse and present industry data and report on critical issues using a strong network of business contacts, David is excited to offer readers professional industry news, releases and trends.

Luke Westle - ProductionLuke Westle has 10 years of professional experience in graphic design and marketing for national companies in in-house teams and advertising firms in South Australia, working in branding, packaging, enviromental design for large companies and retail groups, and the arts in Adelaide and Melbourne. The past 4 years he has been at the coal face of publishing and marketing for print and digital media for Ryan Media.

With his expertise in branding, print and digital advertising, campaign building, project management, and with consistent development of design skills and knowledge of new trends and technologies, Luke will ensure your advertising and marketing needs will be met.

About the publisherAFDJ is published by Ryan Media Pty Ltd, a division of Provisional Press Group (PPG) based in Melbourne. PPG is an independent and Australian owned regionally based publisher with over 30 print and digital publications.

These include specialist journals to the wine, viticulture, olive, forest and timber industries and regional farming newspapers.

PPG is committed to Australia's growth of agricultural and horticultral industries and industry suppliers vital to their success



Advertising Sales



Editorial



www.afdj.com.au

2017 rates and deadlines

Main body (6 column pages - layout 2 and 3 column) All prices including GST

Size Dimension (High x Wide mm) Base 2+ 3+ 4+

Full page 275 X 210 $2,255.00 $2,085.87 $2,029.50 $1,916.75 1/2 Page (H) 125 X 185 $1,320.00 $1,221.00 $1,188.00 $1,122.001/2 Page (V) 250 X 901/2 Page (Junior) 160 X 1201/3 Page (S) 120 X 120 $1,100.00 $1,017.50 $990.00 $935.001/3 Page (V) 250 x 651/4 Page 125 X 90 $990.00 $915.75 $891.00 $841.50

Classified section (6 column pages) Reach your existing and potential markets with MARKET PLACE Classifieds.

Advertise new and used equipment, industry jobs, tenders, machinery agencies and appointments. All MARKET PLACE print advertisements are listed online. Market Place rates are available on application for per column centimetre for full colour or black and white.

Agency Commission: 10% Accredited Agencies

Credit Terms: 30 days net-approval clients

February 2017 3 Feb 7 Feb 28 Feb

May 2017 28 Apr 2 May 23May

August 2017 21 Jul 25 Jul 2 Aug

November 2017 13 Oct 17 Oct 7 Nov

Publication dates and deadlinesEdition Booking Art material Mailout

Market Place

Field Days Lift Out Section

Display Advertisements

Note: Specified pages loading apply, including inside covers, first right hand full page. Outside back cover, price on application. Contracted multiple insertion discount amounts, will be charged for if contract period insertions are cancelled or not completed

Bottom of page strip ad (H) 25 X 196mm $495.00



Advertising Sales



Editorial



www.afdj.com.au

* We want to display your advertisement to its full potential. Our friendly production staff will be happy to help you with any queries you may have regarding the submission of your advertisements. If you are unsure of how to supply your artwork, please phone (08) 8369 9500 for more information or send email to [email protected].

Advertisement details

2017 tech specs

How to submit advertisementsAdvertising material should be submitted in the following ways.* We will accept –

.doc Microsoft WordDrawings in Word documents will be recreated by Ryan Media staff to meet printing quality. Any images/logos used must be supplied as separate files in their original format.

.indd Adobe InDesignSupply InDesign files with all images and font files separately. Provide a hard copy proof.

.pdf Adobe AcrobatPlease supply artwork using the highest quality settings. A preset for this is available from Ryan Media.

.eps or .ai Adobe IllustratorSupply Illustrator EPS or AI files with all images and font files separately. Outlined type format is recommended.

Supply all images/logos in separate files in CMYK colour at 300dpi resolution for colour and grayscale and 1200dpi for bitmaps.If SPOT or RGB colours are used in your advertisement, the final result may not exactly match the original once the file has been converted. We do not accept film separations or bromides.DO NOT use images/logos from websites as their resolution of 72dpi does not meet print quality standards.

!

Email files up to 20 MB to [email protected].

Prior to sending native files via email please compress using DropStuff or WinZip, PDF files need no further compression.FTP service for large files available on request.Files can be burnt to CD and mailed to the postal address on right side.

*

Full pageTrim area 275mm x 210mmBleed area 285mm x 220mmType area 260mm x 185mm

Half page vertical

250mm x 90mm

Half page horizontal125mm x 185mm

Lift-out Strip25mm x 196mm

Quarter page

125mm x 90mm

Half page Junior 160mm x 120mm

Third pagesquare

120mm x 120mm

Third pagevertical

250mm x 65mm



Advertising Sales



Editorial



www.afdj.com.au

eDM advertising

• Fortnightly e-News, emailed on a Wednesday to 1,520+ subscribers

• Engaging with the industry on essential and relevant news and events.

• A highly researched data base of 1,500 of key decision makers in the industry.

Why advertise in AFDJ eNews?• Increase your brand exposure to a targeted audience• Fortnightly frequency reinforces branding• Advertisements hyperlinked directly to your website• Got a YouTube clip to promote? Banner and tiles available as video

options

AFDJ eNews rates (per 4 weeks/2 issues)Main sponsor display advertisement - Top* (440Wx165H pixels & 440Wx65H)

$350 p/mth¤

Take the top position, before the news headlines to promote your brand, special offer and special event.

Double tile advertisement (150Wx220H pixels◊)Put your logo and a simple message alongside the day's current news headlines.

$100 p/mth¤

Tile advertisement (150Wx110H pixels◊)Put your logo and a simple message alongside the day's current news headlines.

$80 p/mth¤

Display advertisement - Body (440Wx165H pixels)Make a splash with a full size display advert within the body of the posts

$140 p/mth

Advertorial‡† (Image 440Wx300H pixels, 250+ words)Advertise your product or service as a post.

$100 p/mth¤

Terms and conditionsAll rates in $AUD. Rates do not include GST or agency commission. Banner, tile and display advertisements are purchased on a per-four week basis and billed in advance. AFDJ eNews advertising is always subject to availability. *Option subject to availability, 1 per issue. ¤25% Rate premium applies for video, animated .gif and roll over advertisements.‡Only one eNews issue a month†Permanent post on AFDJ website◊Height of advertisment can be changed by special arrangement

VIDEO AVAILABLE

ON ALL OPTIONS



Advertising Sales



Editorial



www.afdj.com.au

Advertisement details

Website advertising

• Engaging with the industry on essential and relevant news and events.

• A highly researched data base of 1,500 of key decision makers in the industry.

Why advertise on AFDJ website?

• Increase your brand exposure to a targeted audience

• Continuous monthly rotation reinforces branding

• Advertisements hyperlinked directly to your website

• Got a YouTube clip to promote? Tiles available as video options

AFDJ website rates (per 4 weeks)Masthead advertisement - Top* (440Wx110H pixels)

$350 p/mth¤

Take the top position, on the masthead of the AFDJ website

Double tile advertisement (208Wx260H pixels)Put your logo and a simple message alongside the day's current news headlines.

$100 p/mth¤

Single tile advertisement (208Wx130H pixels)Put your logo and a simple message alongside the day's current news headlines.

$80 p/mth¤

Terms and conditionsAll rates in $AUD. Rates do not include GST or agency commission. Banner, tile and display advertisements are purchased on a per-four week basis and billed in advance. AFDJ website advertising is always subject to availability. *Position may be shared with multiple advertisers ¤25% Rate premium applies for video, animated .gif and roll over advertisements.◊Height of advertisment can be changed by special arrangement

VIDEO AVAILABLE ON BOTH OPTIONS

Documents

Media Kit 2017 - Australasian Farmers' & Dealers' …...design for large companies and retail groups, and the arts in Adelaide and Melbourne. The past 4 years he The past 4 years he