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Connec�ng 1.1 Million
Sales & Marke�ng Professionals Worldwide
The World’s Leading Source for Marke�ng News, Unbiased Research, Product Reviews, Expert Commentary & Customized Webinars
2017-18 MEDIA KIT
© 2017 All Rights Reserved. MarTech Advisor.
ABOUT MARTECH ADVISOR
MarTech Advisor (MTA) is dedicated to bringing the latest updates, with thought-provoking ideas, and industry-leading research for the marke�ng technology sector. With the vision of ‘Helping Marketers Succeed’, we keep a relentless focus on being the foremost media pla�orm for the global sales and marke�ng community. We help our audience understand and embrace the mul�tude of technology disrup�ons facing marketers in the digital age.
Guest Author Program, Events and Community, Crowdsourced So�ware Product Reviews, & Industry Jobs
USER-GENERATED CONTENT:
Latest martech news, in-depth features, interviews with leading industry execu�ves, disruptors and innovators, expert views and insights from MarTech Mavens and Category Advisors, Buyer’s Guides, Investscape, White Papers, eBooks, Infographics and more.
EDITORIAL CONTENT:
© 2017 All Rights Reserved. MarTech Advisor. 1Page
© 2017 All Rights Reserved. MarTech Advisor.
MTA AUDIENCE PROFILE
The fast growing martech sector spending is predicted to cross $120 bn in the next ten years (Source: ) with thousands of vendors all vying for a piece of the CMO’s technology Founda�on Capitalbudget. We have built up an extraordinary reach of 1.1 million marke�ng, sales and associated professionals, among whom a high propor�on are decision-makers.
MarTech Advisor is the leading source of technology advice and informa�on, trusted for its quality content and expert guidance among industries such as Manufacturing, CPG, IT, Management Services and more.
98% 0.5%1% 0.5%
SALES & MARKETING
ITOTHERS CUSTOMERSERVICE
97%
US & Canada
2%
EMEA
1%
APAC MTA Audience
40%
60%
Manufacturing, CPG
IT, BFSI, Management Services, Other
© 2017 All Rights Reserved. MarTech Advisor. 2Page
MTA EDITORIAL
NewsThe MarTech Advisor News sec�on serves to provide unbiased views on a wide range of interes�ng martech related updates, coverage on sector funding, partnerships, mergers and acquisi�ons, technology upgrades, commentaries on industry changes and trends, key hires and transfers, sector-specific business expansion informa�on, among a lot more. To share news items, press releases and �ps, please email: [email protected]
FeaturesThe MarTech Advisor Ar�cles sec�on caters to our take on the latest or forecasted industry trends, deep analysis on new and upcoming marke�ng technologies, best prac�ces, event and media partnership pieces. The 48-category strong portal offers an approximate total of 6200+ idea-rich ar�cles that are added to daily, with around 100,000 unique views per month. To propose topics for ar�cles and features, please email: [email protected]
© 2017 All Rights Reserved. MarTech Advisor. 3Page
Interview Series : MTA MarTalk Interview series is a popular feature on MTA, with our interviews being frequently quoted by big media houses and widely shared across mul�ple social media channels. With our focus on helping marketers navigate the complex martech space, we have a range of interview op�ons:
— MarTalk Select Execu�ve Interviews have marke�ng biggies discuss their approach to marke�ng technology, trends and opportuni�es in the industry and their vision for their organiza�on and the martech space. The MarTalk Select video interview are 'by invita�on' only, featuring CEOs and CMOs of Fortune 1000 enterprises, the ho�est innovators and disruptors, thought- leaders, influencers, VCs and analysts. To propose a name for the Select series, please email: [email protected]
— MarTalk Connect The MarTalk Connect text interview series is a pla�orm for martech vendors to share their brand stories, build audience knowledge and perspec�ve about their category, and showcase their own solu�ons as an ideal fit for specific marke�ng challenges. To have your CMO or CEO feature in a MarTalk Connect interview, please email: [email protected]
— MarTalk StackTas�c In our StackTas�c text interview series, we invite end-users of martech to come and share their learning and perspec�ves about their marke�ng stack experiences. Execu�ves with first hand knowledge of the martech stack talk about the challenges, and successes in building, opera�ng and integra�ng their martech stack and how their efforts propelled more effect marke�ng. To feature your story on MarTalk StackTas�c, please email: [email protected]
241 INTERVIEWS AND COUNTING
Mar
© 2017 All Rights Reserved. MarTech Advisor. 4Page
MTA Perspec�ves
— Guest Author Program Martech Advisor invites prac�cing professionals across ver�cals and martech categories to contribute thought-provoking and insigh�ul ar�cles, showcasing best prac�ces and learnings on their chosen topics of exper�se. To contribute a Guest Author ar�cle, please email: [email protected]
— MarTech Mavens Panel Our MarTech Mavens panel is an invite-only panel of experts across the most impac�ul martech categories. They contribute their opinions and insights with periodic columns and blogs. To nominate a Martech Maven, please email: [email protected]
— Category Advisors The Category Advisors sec�on serves as a pla�orm to connect martech prac��oners with category specific experts to discuss strategies, tools, innova�ve prac�ces and more in a brand- agnos�c context. Category advisors are typically industry thought leaders and influencers, consultants, academics and authors. MTA hosts Ask-me-anything style interac�ons where our readers can ask our category advisors their most pressing category-related ques�ons. To propose a category advisor, please email: [email protected]
CHRISTINE CRANDELLCategory Advisor for
Customer Experience,MarTech Advisor
DAVID RAABCategory Advisor for
Marke�ng Automa�on,MarTech Advisor
© 2017 All Rights Reserved. MarTech Advisor. 5Page
MTA RESEARCHBuyer’s Guides for B2B SMBs
Our well-researched Buyer’s Guides are specifically designed to help resource-strapped SMBs in the B2B space make more informed martech investment choices. All Buyer’s Guides include the
(TM)proprietary MTA GreenZone evalua�on to iden�fy the Best Fit vendors in the category as well as detailed vendor profiles of the features solu�ons.
MTA Category Watch Series
The martech landscape for medium to large enterprises is more crowded than ever. The Category Watch series is a top of the funnel content piece that enables marketers in these enterprises to get a framework and perspec�ve around which to build further research and inquiry in the category. It highlights all possible areas of interest and considera�on related to the category, including deployment models, best prac�ces, investments and future trends. The Category Watch is also read with interest by VCs, industry bodies and students of marke�ng at premier educa�onal ins�tu�ons.
Some of the recent Buyer’s Guides published on MarTech Advisor are:
— Predic�ve Marke�ng Analy�cs Buyer’s Guide for SMBs
— Buyer’s Guide to Social Media Marke�ng Pla�orms for SMBs
— Your Guide to Selec�ng the Best Marke�ng Automa�on So�ware
— Know the Tech and Trends to Empower your Key Accounts Management
— Best-Fit Social Media Marke�ng Products for SMBs
© 2017 All Rights Reserved. MarTech Advisor. 6Page
Quarter In Numbers – Q3’17
The highest number of investments by any one
VC in MarTech(New Enterprise Associates)
Share of companies funded that are
from USA
Number of VCs invested in 100+ MarTech companies across 37 categories in
JAS 2017
250+74%4
INVESTSCAPE Q3 JAS 2017Analyzing the $2.4 Billion MarTech Funding
MTA InvestscapeInvestscape showcases MarTech Advisor’s
deep understanding of the approximate $4
Billion (half-yearly value) worth investments
made across martech companies, every
quarter. This intensely researched document
analyzes the so�ware categories of mar-
ke�ng technology, which a�racts a�en�on
from leading VCs in the tech space. It serves
to help marke�ng professionals get a grip on
the ever-changing martech landscape and
the companies that evoked VC interest.
WhitepapersMarTech Advisor offers informa�onal white-
papers that help highlight key features or industry
changes across martech businesses, services and
products. These professionally researched
documents help marke�ng professionals garner a
richer understanding of industry-focused topics.
MTA QuickTech Infographic series:Every month we pick a martech theme and
create a data backed visual to explore the story
and find the nuances that are of interest to our
audience. The data insight is powered by
leaders in insight and analy�cs. To power one
of our Quicktech Infographic Series, please
email [email protected]
© 2017 All Rights Reserved. MarTech Advisor. 7Page
MTA EVENTS & WEBINARS
Custom Editorial and On-Demand WebinarsMarTech Advisor regularly hosts a series of webinars that feature industry and topic expert speakers, renowned professionals or others, with the aim of enriching a marketer’s experience and understanding on an array of marke�ng technology and associated topics. We recently invited Lilach Bullock, who’s listed on Forbes as one of the top 20 women social media power influencers, to host a webinar.
We offer both custom editorial and on-demand webinars. For the Custom Editorial webinars, our Editorial and Research teams work closely with clients to create webinar content that enables a�endee engagement.
CONTENT MARKETINGIf Everyone Makes A Noise, How Will You Be Heard?
Wednesday July 19, 201710AM PST/ 1PM ESTLIVE WEBINAR
Speaker : LILACH BULLOCK
LIVE WEBINAR
Sponsored by :
10 Companies Crushing 2017 MARKETING GOALS USING AI
Tuesday, Jul 25th, 11:00 a.m. PT
© 2017 All Rights Reserved. MarTech Advisor. 8Page
MTA MEDIA PARTNERSHIPS
Planning a big launch for your martech product? Organizing an industry conference or business event?
Our editorial strength and community reach makes us the ideal partner for promo�ng martech-related events, conferences, product launches or specific campaigns. As your media partner, MTA can help generate online interest and create a buzz around your event.
To talk about media partnership opportuni�es, please email: [email protected]
© 2017 All Rights Reserved. MarTech Advisor. 9Page
Amplify your online voice and promote your event / campaign to our audience.
Digital Campaign: Banners on MTA site and other ac�ve social media channels
Email Campaign: Pre and post event emails to MTA community members
Live Repor�ng: Real-�me live blogging and tweets from our representa�ves at the event
Others: Choose a plan that works for you by customizing a media package
Newsle�er Promo�on: Choose from among our weekly and daily op�ons to garner interest
Interviews: Pre-event speaker interviews including a link back to your event landing pageor company website
© 2017 All Rights Reserved. MarTech Advisor. 10Page
MTA REVIEWS & JOBS
ReviewsOur fast-growing user community regularly posts reviews on the latest martech so�ware and products they have an experience with, giving industry peers a be�er advantage when it comes to making a business choice. These trusted views from the end-user help fellow marketers make effec�ve buying decisions when choosing so�ware or products for their marke�ng and sales ini�a�ves.
JobsTo capitalize on the constantly evolving martech industry and trends, while also helping businesses garner the right personnel, our Jobs board helps companies reach out to the most deserving and relevant candidates and vice versa, across the organiza�onal hierarchy.
© 2017 All Rights Reserved. MarTech Advisor. 11Page
MTA JOURNEY SO FAR
© 2017 All Rights Reserved. MarTech Advisor. 12Page
2014
FoundedOctober 14 2014
2014 To 2015
Editorial / Media Partnerships /
Launched interviews with influen�al CMOs 2015 To 2016
Launched Product Review Pla�orm /
Marke�ng Jobs Portal Launched
4
First team strength
12 Feb 2016
Introduc�on of proprietary-products
like Buyer’s GuideJanuary 2016
First Website Revamp
June 2016
Reaching 1.1 Million Subscribers
50
Current team strength
September 2017
Crossing the 7k mark in total publishes
October 14 2017
Celebra�ng 3 years of MarTech Advisor
2017 - 2018
System Integra�on Services / MTA Marketplace
January 2017
Launch of HR Technologist / Read It
Quik June 2017
Launch of MTA for Slack App: 123+
downloads within 3 months
October 2017
700 CXO Guest Authors
MTA Customers
WHY MARTECH ADVISOR
MartechAdvisor is part of the media family. Since its incep�on in November 2014, MTA has Revenu8 grown to be a leading media pla�orm focused on marke�ng solu�ons. Thanks to the unbiased quality of the content and research, some of the world's largest global technology companies have chosen to work with MarTech Advisor.
Revenu8’s other media proper�es – and - have evolved to HRTechnologist.com ReadITQuik.combecome the fastest growing media brands providing unbiased news, industry research, so�ware recommenda�ons, and aggregated job opportuni�es for HR-tech and IT professionals.
How can we help you succeed? Email or call us today, and we'll put together a powerful campaign that will create the credible brand visibility and targeted awareness your martech brand needs.
SALES CONTACTMukesh RajpurohitVP SalesMarTech [email protected]
EDITORIAL CONTACTChitra IyerEditor-in-ChiefMarTech [email protected]
EVENTS AND PARTNERSHIPS Ankush GuptaChief Opera�ng OfficerMarTech [email protected]
© 2017 All Rights Reserved. MarTech Advisor.
