THE MAGAZINEAWISA

2016 media kit

The magazine The AWISA magazine has now been published for six years and in 2016 will be a vital part of the promotion of AWISA 2016. The magazine is published by AWISA Ltd to provide the woodworking industry with a source of information about all matters affecting the industry and to give AWISA members the opportunity to promote their products. The magazine is distributed to the cabinet, kitchen, joinery, furniture, fit-out and other timber and panel product industries.

Four issues are published annually. The magazine is A4 in size and four colour throughout. Only AWISA members can advertise in the magazine. Membership enquiries are welcome.

editorial AWISA’s policy is to produce quality editorial about business and technical issues that affect the woodworking industry, plus information about members’ products.

Advertisers are guaranteed editorial. The minimum amount of editorial space provided is equivalent to the size of paid advertising space. AWISA reserves the right to vet and edit submitted material.

Editorial artwork is emailed to members for overview to check for errors but the final selection and size of images in the layout and the design of the layout is AWISA’s decision.

AWISA can assist members who require help in writing editorial. AWISA welcomes editorial submissions from end user trade associations and educational institutions, and also welcomes story ideas from members.

AWISA 2016 exhibitor advertorial modules In addition to traditional paid advertising space, AWISA 2016 exhibitors are allocated one-fifth page advertorial modules in the Winter edition. Each exhibitor will be allocated one module free-of-charge for every 96 m2 of exhibition space booked, or part thereof. Modules measure 86mm deep x 106mm wide or 131.5mm deep x 70mm wide.

A member needs only supply around 80 words about a product, a quality photograph or their logo. The story will be written by AWISA for the member and each advertorial will have company name, stand number, and one phone number at the end of the story. Artwork will be emailed for approval.

See the AWISA 2016 Exhibitor Manual for more details.

distribution The magazine is distributed to a mailing list made up as follows:

• Companieswhoregisteredtovisitthelast 3 AWISA exhibitions

• Membersofend-usertradeassociations that release their lists to AWISA or whose lists are on the public record

• Members’clientlists.SomemajorAWISA members have provided their client lists to assist AWISA make a strong mailing list. Submissions of names are welcome from any member

• End-userswhohaveaskedtobeadded to the mailing list.

Distribution exceeds 13,000 copies.

www.awisa.com

advertising enquiriesE: info@awisa.com

M: 0412 361 580

Page 8 i show issue 2014

THE AWISA MAGAZINE trends

by Simon Hodgson

SINCE THE LAST DAY of I Salone, the biennial show that hosts supporting shows such as Eurocucina, FTK and The International Bathroom Exhibition, much has been said, written, posted and blogged about the world’s biggest kitchen and bathroom fair. Every one of the 357,212 people that attended the six day extravaganza had and still has an opinion on where trends are heading, and where they as designers, or critiques of design, are heading. For this edition we have decided to focus on an Australian designer whose opinion is often sort within the industry.

Kim Duffin is a certified kitchen and bathroom designer and principal of Sublime Architectural Interiors, a multi-award winning designer currently holding the title of 2013 HIA Australian Kitchen Design of the Year. Sublime Architectural Interiors, and Kim Duffin, have held the prestigious HIA Kitchen Design Award for two consecutive years (2012 and 2013) plus more than

70 awards for design and workmanship including KBDi Kitchen Designer of the Year (2011), KBDi Australian Certified Designer of the Year (2009) and HIA Australian Kitchen Designer of the Year (2006).

Since establishing Sublime Architectural Interiors (in Brisbane’s inner west) Kim’s work has regularly been featured in many of Australia’s leading design magazines including Kitchens and Bathrooms Quarterly, Queensland Homes and Trends. International blogs such as Houzz, Contemporist and Home Design have also showcased his work. Kim’s background includes an apprenticeship as a carpenter / joiner (becoming fully qualified in 1994) and a stint as a designer for North Queensland’s iconic CCW before starting his own design and manufacturing company in 2006.

Travelling regularly to international trade and design shows such as

Eurocucina and Internationale Bagno Exhibition (Italy), Interzum (Germany), 100% Design (UK), AWISA Design and Designex (both in Australia) Kim ensures the very latest design and product concepts are integrated into each of his designs while always maintaining his own, unique signature.

A career of innovation and achievement has led to an active involvement in key industry groups. Kim sits on committees such as the Housing Industry Association Queensland Kitchen and Bathroom and until recently, chapter chairperson of Kitchen and Bathroom Designers Institute (KBDi) Queensland Chapter. He has also acted as a speciality trainer for Designer Training Pty Ltd plus judging roles in both regional and State-based industry association awards programmes.

I asked Kim what his overall impressions were of the show that many eagerly wait for. “ ‘A feast for the senses’ is how I

A feast for the senses

Below: Lighting – a key component of

modern design.

Right: Some of Kim Duffin’s excellent

design work, classic designs in earthy

tones.

show issue 2014 i Page 9

THE AWISA MAGAZINE trends

would describe this year’s international kitchen fair, Eurocucina. The biggest trend at this year’s fair was texture with botanical elements that made you want to touch every drawer, cupboard and benchtop. Raw and rustic with an industrial look, really sums up what kitchen designers and manufacturers will be looking to produce in kitchen and living spaces over the coming 2 years.”

At a recent event held by Cosentino, Kim was a one of three industry experts asked for their comments and explanations of Eurocucina. Part of that discussion revolved around this very topic and the origins of this return to raw and rustic. Kim quite correctly pointed out that families were wanting less bling and more soft comfort in the surroundings in which they cook. In a later phone interview he added that perhaps this discussion hadn’t gone far enough, because the source of this rationale was undoubtedly the

economy: When times are tough, one area of business that traditionally suffers is hospitality – if you can’t afford to go out at night, the home returns to its rightful position as the central gathering place. And in these circumstances where opulence and starkness had been the chosen flavour for some years, a return to nature embellishes the warmth that an almost ‘re-united cohesive family’ yearns for.”

“Unprocessed materials such as raw stone, grainy timber and steel were used everywhere which is something new compared to the traditional white liked by homeowners. Also, in keeping with the current sleek minimalist look, designers and manufacturers have continued to exclude the use of handles on drawers and doors. Open shelving has also returned and was being used to create a strong connection between kitchen, dining and living spaces. Again the industrial look was prominent with the use of

“Great product knowledge is a must if you want to improve your offering to attract more clients.

I would encourage any designer to visit AWISA this year in Brisbane.” Kim Duffin.

Raw and rustic with an industrial look

Page 12 I SPRING 2014

THE AWISA MAGAZINE ecoNomy

by Geoff BillsoutlookBuilding prospects improve

building activity stronger

Having grown very little in 2011/12 and 2012/13, Australian building activity increased quite strongly during 2013/14. Measured in constant 2011/12 prices, the value of work done on new housing and non-residential building increased by nearly 8 per cent over the year to the June quarter 2014, to a seasonally-adjusted annual rate of $81.8 billion.

Over this period, the value of work done on new houses increased by 9 per cent to a seasonally-adjusted annual rate of $27.8 billion. Work on multi-unit construction rose by a much faster 16 per cent to an annual rate of $18.9 billion. Non-residential building activity, the biggest component, increased by 3 per cent to an annual rate of $35.2 billion.

Among the larger states, the biggest increases in house-building activity were in Western Australia (21%) and Victoria (9%). The other states experienced more modest gains of around 5–6 per cent.

There were some very big increases in multi-unit construction over the year to June: 70 per cent in Western Australia, 30 per cent in Queensland, 27 per cent in New South Wales and 12 per cent in South Australia.

In non-residential building, there was significant growth of 12 per cent in New South Wales and of 10 per cent in Victoria, but virtually no growth in Queensland and South Australia and a fall of 7 per cent in Western Australia.

trends in housing

One of the features of the Australian housing market in recent times has been the strong growth in multi-unit construction. As we noted above, over the year to June, whereas work

on flats, units, terraces and apartments increased by 16 per cent, work on detached houses rose by only 6 per cent.

Over the last five years, multi-units’ share of all work done on new housing in Australia has increased from 30 per cent to 40 per cent. In New South Wales their share has increased from 41 to 52 per cent, in Victoria from 24 to 43 per cent, and in Queensland from 31 to 36 per cent.

Recent approvals suggest that this trend will continue in the current financial year. In 2013/14, multi-units’ share of all dwellings approved in Australia rose to 44 per cent. In New South Wales it increased to 57 per cent, in Victoria to 44 per cent, and in Queensland to 46 per cent.

Another notable trend is that an increasing proportion of these multi-units has been of flats or apartments in buildings of four or more storeys: of high-rise rather than low-rise buildings.

As a result, as Chart 2 shows, high-rise apartments’ share of the new housing market has risen sharply in all of the large states.

Most of these high-rise apartments are being built in the inner areas of our large cities. There are several reasons for this:

• Thepriceofvacanthouseblockshasrisenrapidly,drivingup the cost of suburban detached houses. Over the past decade, the median price of a vacant block of land in Melbourne has increased by 56 per cent: nearly twice the 30 per cent rise in the general level of consumer prices. That encourages building up rather than out.

• At the same time, rapid population growth, lower car

SPRING 2014 I Page 13

THE AWISA MAGAZINE ecoNomy

Geoff BillsGeoff Bills is an independent economist with long experience analysing and forecasting economic activity in Australia.

prices, and the failure of governments to build adequate public transport, have all contributed to the traffic congestion and increased travel times that make outer suburban living more costly and frustrating.

• That is especially so for many young business andprofessional people, who are attracted to inner-city living for both work and lifestyle reasons.

• Overseas influences have been important too. Thereare now some 340,000 students on overseas visas living in Australia, 60 per cent of whom are enrolled in higher education. These students, 22 per cent from China, 12 per cent from India and 33 per cent from other Asian countries, provide a significant market for inner-city high-rise living. Foreign investors, many of them Chinese, are playing an increasing role in financing and building these apartments, which they see as sound investments in attractive cities.

Although the current boom in high-rise construction may be near a cyclical peak, the long-term trend remains clearly upward, and stronger than ever.

The outlook for new housing in the year ahead remains positive. Despite rather weak consumer confidence and some recent decline in affordability, we expect new dwelling starts to increase by 4 per cent to 189,000 in 2014/15 and by a further 4 per cent to 197,000 in the following year.

As the Reserve Bank noted in its August Statement on Monetary Policy: ‘Dwelling construction is expected to continue to expand in the forecast period in response to low interest rates, strong population growth and only limited construction over the past decade.’ (p. 71.)

non-residential building

Preliminary estimates suggest that non-residential building activity increased by 4.8 per cent to $35.2 billion in 2013/14.

Forward indicators strengthened a bit in the March quarter but remained mildly negative: work commenced in the year to March was 3 per cent less than work done. At the end of March there was nevertheless a substantial pipeline of work yet to be done: equal to 8.6 months of work compared with 8.5 months in the previous quarter.

However, as Chart 3 shows, national approvals fell sharply in the June quarter: by 13 per cent to a seasonally adjusted annual rate of $29.3 billion, 28 per cent lower than a year earlier. Commercial approvals fell by 46 per cent, industrial by 32 per cent and education by 2 per cent. Approvals of health and aged care buildings, however, increased by 9 per cent; and other buildings by 65 per cent.

The big lift in other buildings occurred in New South Wales, where entertainment and recreation projects worth more than $1 billion were approved in June.

Total work approved in 2013/14, at $34.4 billion, was about the same as work approved in 2012/13.

The NAB Monthly Business Survey for August reported that business conditions (sales, employment and profits) remained positive in July and August. More importantly, it showed that business confidence rose to new highs, ‘with construction firms the most optimistic by a large margin’.

We think that approvals will pick up in the year ahead and are forecasting rises in building activity of 2.5 per cent this year and 2.8 per cent in 2015/16. ■

FOR THE CABINET, JOINERY, FURNITURE, TIMBER AND PANEL INDUSTRIES

Published by the AustrAliAn WoodWorking industry suPPliers AssociAtion limited

THE MAGAZINEAWISA

no 22: Autumn 2015

FOR THE CABINET, JOINERY, FURNITURE, TIMBER AND PANEL INDUSTRIES

Published by the AustrAliAn WoodWorking industry suPPliers AssociAtion limited

THE MAGAZINEAWISA

no 21: sPring 2014

FULL PAGE

Trim size 297mm deep 210mm wideBleed size 307mm deep 220mm wide

Type area 267mm deep 180mm wide

DOUBLE PAGE SPREAD

Bleed size 306mm deep 430mm wideTrim size 297mm deep 420mm wide

Type area 267mm deep 390mm wide(type area note: allow an additional 10mm in centre for spine)

HALF PAGE VERTICAL

267mm deep 88mm wide

No bleed

HALF PAGE HORIZONTAL

131.5mm deep 180mm wideNo bleed

THIRD PAGE VERTICAL

267mm deep 58mm wide

No bleed

THIRD PAGE HORIZONTAL

86mm deep 180mm wide

No bleed

QUARTER PAGE

131.5mm deep 88mm wide

No bleed

TWELFTH PAGE COMPACT

41mm deep 88mm wideNo bleed

AWISATheMagazineusesCTPtechnology in production of this magazine.

COMPLETE material must be supplied as a press resolution pdf with TRIM marks and BLEED ONLY.

Note: It is essential to send a colour proof regardless of whether your advertisement is sentviaemailorCD/DVD.Noresponsibility will be accepted for variations in colour printing.

DIGITAL SPECIFICATIONS:

• AllimagesMUSTbe300dpiat 100%

• Imagesandgraphicsusedin the document should be savedasGreyscaleorCMYK.PleasecheckallfilescarefullyasRGBandSPOTcolours will not print accurately.

Note: We do not accept Powerpoint,Word,Excel,QuarkXpressandPublisher files as artwork.Pleasetakecarewhensettingup your files to ensure that no overprints have been unintentially used. We will not take responsibility for files set up with an overprint, which can cause a file to print incorrectly.

ADVERTISING MATERIAL SPECIFICATIONS:

Where material is supplied to AWISA Magazine to create an advertisement on your behalf, the following applies:

Files are accepted only in the following formats:

TIF,JPG,EPSandPDF.Imagesare to be 300dpi at 100%.

AWISAMagazineacceptsMAC&PCcompatibledisksonly.Film is not accepted. Email files must not exceed 10MB and please check that they are to our specifications before sending.

AWISA JOB OPTIONS

AWISA JobOptions is available atwww.awisa.com/magazineto enable advertisers to create PDFstoAWISA’sspecifications.

AWISA.joboptions is a custom pdfpreset.Userscanaddittothe Distiller applications installed on their own computers by:

PastingthefileintotheSettingsfolder:

(WindowsXP)DocumentsandSettings/[username]/ApplicationData/Adobe/AdobePDF/Settings

(Vista/Windows7)Users/[username]/AppData/Roaming/Adobe/AdobePDF/Settings

(MacOS)User/[username]/Library/ApplicationSupport/Adobe/AdobePDF/Settings

Or, to add the AWISA.joboptions customPDFsettingsfiletothemenu, do one of the following:

Drag the AWISA.joboptions file onto the Distiller window.

In Acrobat Distiller, choose Settings>AddAdobePDFSettings, browse to the copied AWISA.joboptions file, select it, and click Open.

The preset will then appear in the Settings menu when exporting aPDF.

PHOTOGRAPH SPECIFICATIONS:

If you are submitting photos to be used with editorial or for advertising material, images are to be 300dpi at 100%.

Files are accepted only in the followingformats:TIF,JPG,EPSandPDF.AWISAMagazineacceptsMAC&PCcompatibledisks only. Film is not accepted.

Email files must not exceed 10MB and please check that they are to our specifications before sending.

THE MAGAZINEAWISA

2016 media kit

2016 ADVERTISING RATES All prices GST exclusive

Double page spread - pages 2 and 3 $7100

Double page spread - run of magazine $6700

Full page - run of magazine $3450

Full page - opposite editorial page $3900

Full page - back cover $3900

Half page $2350

One-third page $1950

One-quarter page $1390

One-twelfth page compact ad $500

ARTWORK COSTS

Half page or bigger $375

Less than half page $275

These artwork costs apply only if the

member provides copy and photographs.

MULTIPLE ISSUE BOOKINGS

Rates less 10% for members committing

to four consecutive issues.

INSERTS

Pricesonapplication.

ADVERTISING AGENCY COMMISSIONS

AWISA does not pay commissions to

advertising agencies.

BUSINESS TERMS

Invoices will be issued 4 weeks prior

tomailingdate.Paymentduewithin

14 days of receipt.

DEADLINES 2016

AUTUMNEDITION

Ad bookings and editorial 5 February

Material 12 February

Mailing date 14 March

WINTER/SHOWEDITION

Ad bookings and editorial 22 April

Material 29 April

Mailing date 6 June

SPRINGEDITION

Ad bookings and editorial 22 July

Material 29 July

Mailing date 29 August

SUMMEREDITION

Ad bookings and editorial 21 October

Material 28 October

Mailing date 28 November

AWISA will not accept cancellations

unless the cancellation is received in

writing 14 days prior to the advertising

booking deadline. Advertising cancelled

after this time will be charged for.

AWISA reserves the right to repeat a

previously run advertisement if artwork is

not supplied by the material deadline.

TERMS AND CONDITIONS FOR MAGAZINE and eNEWS

Advertiser’s responsibility: The Australian Woodworking Industry Suppliers Association Limited (AWISA), ABN 44 134 548 253, makes every effort to ensure optimal reproduction of advertiser’s artwork. It is the advertiser’s responsibility to ensure that files conform to the specifications in this media kit. Any non-complying files will be returned to the advertiser. AWISA may advise the advertiser to make adjustments if AWISA suspects the file will not print well. However AWISA will not be liable to reimburse any perceived loss from lack of clarity.

The advertiser acknowledges that they are the owner of, or legally authorised to use the information supplied to AWISA including trade marks, trade names, designs, photographs and illustrations. AWISA will not be held responsible for incorrect information supplied. If AWISA makes any errors during the production process, the advertiser will be compensated by discounted fees on further advertising. AWISA’s liability is limited to the cost of the advertisement. AWISA relies on advertisers to make sure material provided to AWISA complies with Australian laws. AWISA accepts no responsibility for breaches of Australian law by advertisers.

Content:AWISAreservestherighttorejectany material it believes contravenes any law, is offensive or indecent, or that may not be in the best interests of relationships between suppliers to the industry. With the exception of pre-booked preferential positions, AWISA retains the right to determine the presentation, format, placement, order and position of material supplied.

Distribution: AWISA will not guarantee the availability of the magazine at a particular destination, by a certain date, or on a continuous basis. The distribution list is not available to advertisers.

Privacy:Thecollectionofpersonaldetails may be required for the purpose of communicating with advertisers. This information will be stored securely and will not be released to any other party.

Indemnity: The advertiser agrees to hold harmless and indemnify AWISA from all damages, costs and expenses of any nature whatsoever, for which AWISA may become liable by reason of its publication of the advertiser’s advertisements or editorials.

enquiriesE: info@awisa.com

M: 0412 361 580

THE MAGAZINEAWISA

2016 media kit

www.awisa.com

AWISA2016 media kit

AWISA publishes 10 monthly eNewletters from February through to November.

The eNews is published to provide an additional form of publicity to those members that commit to a minimum of half page advertisements in four consecutive issues of AWISA – The Magazine. Space is provided free-of-charge.

Qualifying members are asked to supply the following:

IMAGE

PreferablyaJPGorPNGfile,115pixelsdeep x 200 pixels wide. If not supplied to this specification the image should be landscape in shape and in any of the common file formats. AWISA will crop if necessary.

COPY

40-50 words with a very short headline. PreferablyinWord.AWISAwilledit if necessary.

LINK

A link for readers to click on for more information.

AWISA eNews normally contains a lead item and a maximum of 15 other items. Space is offered on a first-come first-served basis.

DEADLINES

The deadline for supply of content is at 5.00pm on the following Fridays.

February 12

March 11

April 15

May 13

June 17

July 22

August 19

September 16

October 14

November 11

The eNews is emailed at around noon the following Thursday.

AWISA reserves the right to change the publication dates of AWISA magazine and eNews.

enquiriesE: info@awisa.com

M: 0412 361 580

www.awisa.com