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MEDIA KIT | 2016
Overview
Overview
93% of our readers
dine out 3-4 times a week.
Photo by kc kratt
Ove
rvie
w
About Buffalo Spree Publishing, Inc.Meet a Western New York publishing company that’s been going strong for almost 50 years. Locally owned Buffalo Spree Publishing produces 31 publications and events, has over 700,000 readers and over 1,400 advertising partners in the Buffalo and Rochester markets, and prints over 2 million pieces every year. BSP has also won over 75 national awards for design and editorial from the North American Mature Publishers Association and the City and Regional Magazine Association, including three General Excellence awards. Every year, BSP supports dozens of nonprofits and charity events through donations and sponsorships; the company has been recognized for its support of the Western New York community by such organizations as the American Institute of Architects, the Amherst Chamber of Commerce, the Burchfield Penney Art Center, Preservation Buffalo Niagara, Buffalo-Niagara Event Professionals, and the New York State Nursery Landscape Association, Inc. Last year, the city of Buffalo honored the company with a special proclamation. BSP’s growing Rochester division (585 Publishing) has expanded its reach and influence to thousands more readers.
Since BSP’s move in 2014, hundreds of visitors have toured the company’s spectacular new city-based headquarters in a renovated industrial complex. BSP’s new offices are just as fresh and up-to-date as its publications. Look for Buffalo Spree Publishing in area theaters and concert halls, in medical waiting rooms and beauty salons, on Facebook, Instagram, and Twitter, on living room coffee tables, and in the daily conversations of people throughout Western New York.
We’re the publications you want to read over and over again!
I. Buffalo Spree Publishing, Inc. Buffalo Division
A. Buffalo Spree magazine PUBLISHED MONTHLY
• January • July • February • August • March • September • April • October • May • November • June • December
B. On the Town PUBLISHED ANNUALLY
• September - polybagged with September Spree
C. Buffalo Spree Medical Resource Guide PUBLISHED ANNUALLY
• October - polybagged with October Spree
D. Buffalo Spree Holiday Shopping Guide PUBLISHED ANNUALLY
• November
II. Western New York Theater & Event Program Books & Custom Publishing PUBLISHED SEPTEMBER – AUGUST
• Shea’s Performing Arts Center
• 710 Main Theatre • Buffalo Philharmonic
Orchestra • Theatre of Youth • Artpark • Irish Classical Theatre
Company
• MusicalFare Theatre • Allentown Art Festival • Curtain Up! • Jewish Journal of WNY • Buffalo Spree’s
Best of WNY • Buffalo Spree’s
Spring and Fall Girls Night Out
• Top Docs
III. Buffalo Spree Publishing, Inc. Events
A. Hot Off the Press Launch Parties HELD MONTHLY
B. Top Docs Reception HELD ANNUALLY
• January
C. Best of WNY Party HELD ANNUALLY
• May
D. Girls Night Out HELD SEMI-ANNUALLY
• May • November
IV. Buffalo Spree Publishing, Inc. Senior Products
A. Forever Young Magazine PUBLISHED MONTHLY
• January • July • February • August • March • September • April • October • May • November • June • December
B. Forever Young Senior Directory PUBLISHED ANNUALLY
• February
C. Forever Young Expo HELD SEMI-ANNUALLY
• April • October
V. (585) Publishing The Rochester Division of Buffalo Spree Publishing, Inc.
(585) magazine PUBLISHED 6X PER YEAR
• Jan/Feb • Jul/Aug • Mar/Apr • Sep/Oct • May/Jun • Nov/Dec
VI. Rochester Theater & Event Program Books
PUBLISHED SEPTEMBER – AUGUST
• Rochester Broadway Theatre League (RBTL) • Geva Theatre Center
VII. (585) Publishing, Inc. Events
A. Hot Off the Press Launch Parties HELD BI-MONTHLY
*All subject to change
About Buffalo Spree Magazine Every community needs a city/regional magazine. It gives people the information they need to make the most of where they live. Buffalo Spree magazine, now in its 49th year of publishing, is Western New York’s only city and regional magazine. Spree is dedicated to helping its readers take advantage of the new Western New York, a community that has seen so many positive and exciting changes over the last few years.
With 136,000-plus readers and 1100 client partners, Buffalo Spree is part of Western New York’s largest locally owned media group. Spree also has a vibrant online presence with a website that is updated daily, often with videos, slide shows, and other multimedia content. Active social media accounts reach thousands of followers, with new audiences daily.
The most common compliment Buffalo Spree receives is that, more than any other publication in Western New York, it showcases Buffalo as an exciting and desirable place to live, rich in great neighborhoods, distinguished architecture, unique entertainment destinations, and natural beauty. With every issue, Buffalo Spree provides full-color proof that Western New York is a great region, with an impressive quality of life.
Circulation includes:• Paid subscribers and a controlled circulation list• Targeted sampling to real estate offices, relocation packages, builders, HR directors, new
homeowners, professional offices, and others• Newsstand distribution to more than 65 retail locations, including Wegmans, Barnes & Noble,
Talking Leaves, Tops, Noco, Dash's, Budwey's, and more
Demographics:• 90% of our readers have a college or postgraduate education• 89% of our readers are homeowners• 88% of our readers are between 25–64 years of age• 75% of our readers own at least 2 vehicles• 73% of our readers will purchase products or services from ads seen in Buffalo Spree• 70% of our readers keep the magazine for 1 month or more• 68% of our readers have household incomes in excess of $75,000• 43% of our readers have household incomes in excess of $100,000• 23% of our readers have a graduate or advanced degree
In the next 12 months:• 97% will purchase furniture, home furnishings, and/or appliances• 96% will purchase auto accessories and services• 93% will dine out and enjoy local entertainment 3–4 times per week• 92% will make home improvements• 75% will purchase athletic and sports equipment• 73% will purchase pharmaceuticals and prescription services• 71% will shop for women’s apparel• 65% will shop for men’s apparel• 65% will vacation and travel• 64% will spend time and money on their lawn and garden• 58% will visit galleries and museums• 49% will spend money on pets• 47% will spend money on live sporting events• 45% will purchase children’s apparel• 27% will partake in the lottery, casino, racetrack, and other legal gambling
entertainment
The June 2015 CVC audit and reader survey have provided us with the above statistics regarding our readers.
BUFFALO GOES TOTHE MOVIES
THE MOVIES COMETO BUFFALOFilm in WNY
Rating Movie Theaters / Retracing Hide in Plain Sight, Buffalo ’66 / Q & A / Film Fests / Buffalo’s Film Office
2015 BEST of WNY ballot p.136
APRIL2015 buffalospree.com $4.95
MAY2015 buffalospree.com $4.95
SMALL PLATES
CLASSICALLY SPEAKING
A Musical Feast
On the Town
The Good Life
THE DIRTBest plants, new trends
716PRESERVATION
Broadway-Fillmore
under demo
+ Drinking your garden,mother sauces,
and more
Huarache de Pollo:slow-roasted chicken steeped in a sauce of
chipotle and preserved tomatoes served on a crispy-soft layer of
masa with queso fresco and crema ranchera,
from Jaguar at the Bistro
Because life is too short for entrées
Follow Spree on: Follow Spree on: Follow Spree on:
HOME: The Home, Garden & Design Magazine of WNY.Featured in Buffalo Spree 4X per year!
March • June September • December
The home, Garden & desiGn maGazine of WesTern neW York
Fallwww.buffalospree.com
2015
An Age- Appropriate Home
(PAGE 96)
UB’s Winning Solar House
(PAGE 92)
High Style/Low Budget Ideas
Editorial, Sales & Special Section CalendarJULYEditorial Focus: Dining SceneSpecial Section: Builders What’s Brewin’ Waterfronts Orchard Park Niagara CountyHealth Trends: Physical Rehab & Injury RecoveryDeadline: Wednesday, May 4, 2016
AUGUST Editorial Focus: Summer FunSpecial Section: Real Estate Pets What’s Shakin’ Hertel HamburgHealth Trends: Eyewear & Eye HealthDeadline: Wednesday, June 1, 2016
SEPTEMBEREditorial Focus: HOME, Outdoor Life Special Section: Day Trips & Getaways Schools & Education Kids What’s Brewin’ Williamsville ElmwoodHealth Trends: PediatricsDeadline: Wednesday, July 6, 2016
OCTOBEREditorial Focus: Casual DiningSpecial Section: Higher Education Weddings Wine & Gourmet Food What’s Shakin’ ClarenceHealth Trends: Woman’s HealthDeadline: Wednesday, August 3, 2016
NOVEMBEREditorial Focus: Cool StuffSpecial Section: Spas & Beauty Financial Planning What’s Brewin’ Shop LocalHealth Trends: DentalDeadline: Wednesday, September 7, 2016
DECEMBEREditorial Focus: HOME, WNY PeopleSpecial Section: Giving Back FACES of WNY What’s Shakin’Health Trends: Cosmetic & Plastic SurgeryDeadline: Wednesday, October 5, 2016*All subject to change
JANUARYEditorial Focus: WNY People, Top DocsSpecial Section: Medical Specialties What’s Brewin’Deadline: Wednesday, November 4, 2015
FEBRUARYEditorial Focus: NightlifeSpecial Section: Weddings & Romance What’s Shakin’ EllicottvilleHealth Trends: Heart Healthy - Go Red For WomenDeadline: Wednesday, December 2, 2015
MARCHEditorial Focus: HOME DesignSpecial Section: HOME Kids What’s Brewin’Health Trends: Emergency & Immediate CareDeadline: Wednesday, January 6, 2016
APRILEditorial Focus: Casual DiningSpecial Section: Higher Education Senior Living in WNY Gaming & Casinos What’s Shakin’ City LivingDeadline: Wednesday, February 3, 2016
MAYEditorial Focus: MusicSpecial Section: Gardening & Outdoor Living Farmers Markets Racetracks What’s Brewin’ East AuroraHealth Trends: Skin CareDeadline: Wednesday, March 2, 2016
JUNEEditorial Focus: HOME, Best of WNYSpecial Section: Best of WNY Farm to Table Best of the Region / Visit Rochester / Visit Canada What’s Shakin’ ChautauquaHealth Trends: Diagnostics & Preventative CareDeadline: Wednesday, April 6, 2016
The home, Garden & desiGn maGazine of WesTern neW York
Winterwww.buffalospree.com
2015
Tech House is back!(PAGE 128)
Sunshine on Bidwell(PAGE 154)
Indoor gardening
About B
uffalo Spree m
agazine Sales &
Special Section Calendar
2/3 page4.56" x 10"
Rate Card & Size SpecificationsRates effective as of January 1, 2016
All rates include full color.full page/full bleed
8.625" x 11.125"
live area: 7" x 10"
trim size8.375" x 10.875"
1/2 page island
4.56" x 7.44"
1/6 page h4.56" x 2.3125"
1/3 page vertical2.18
7" x 10"
1/2 page7" x 4.875"
1/3 page square
4.56" x 4.875"
1/6 page v2.18
7" x 4.8
75"
1/4 page3.375" x 4.875"
1/4 page3.375" x 4.875"
1/4 page3.375" x 4.875"
1/4 page3.375" x 4.875"
PREMIUM POSITIONSSize 1x 3x 6x 9x 12xBack Cover $ 7,850 $7,325 $6,695 $ 6,285 $ 5,765Inside Front Cover $4,990 $4,670 $4,325 $ 4,015 $3,700Inside Back Cover $4,990 $4,670 $4,325 $ 4,015 $3,700
• Add 15% for any other guaranteed premium positions.
ADVERTISING SIZES AND RATESSize 1x 3x 6x 9x 12xFull Page $ 4,245 $ 3,925 $3,195 $ 2,780 $2,57 52/3 Page $ 3,395 $ 3,075 $2,575 $2,165 $ 1,9551/2 Page $ 2,890 $ 2,675 $2,080 $ 1,870 $ 1,6651/3 Page $ 2,140 $ 1,930 $ 1,665 $ 1,455 $ 1,245
ADVERTISING SIZES AND RATESSize 1x 3x 6x 9x 12x1/4 Page $1,285 $1,175 $935 $830 $725
ENHANCED DINING GUIDE LISTINGS
Purchase an Enhanced Listing & receive the Enhanced online Dining Guide FREE!
Looking to stand out in the Dining Guide and increase your web presence?
• Includes logo• Highlighted restaurant listing• Address, phone, hours +
20 words of copy• Maximum width logo size: 0.9375” • Purchase 12x for $900• Purchase 6x for $700• With any 6x display ad purchase,
receive an Enhanced Listing for only $450.00 per year - A 50% savings!
2.187" x 2.34"
2.187" x 2.34"1/6 v
2.187" x
4.875" 1/6 h4.56" x 2.3125"
Dining Guide Sizes
1/12
1/12
Buff
alo
Spre
e R
ate
Card
&
Siz
e Sp
ecifi
cati
ons
DINING GUIDE ADS - ADS WILL APPEAR ON DINING GUIDE PAGESSize 1x 6x 12x1/6 Page Vertical $725 $620 $ 5151/6 Page Horizontal $725 $620 $ 5151/12 Page $ 515 $ 410 $305
Dining Guide
Alsoincludes:
Enhanced Online Listing
FREE!
1/62.25" x 4
.75"
Marketplace Sizes
1/12
1/24
2.25" x 2.25"
2.25" x 1"
1/32.25" x 9.75"
Spree Homes • Marketplace • Best of WNY
FRONT & BACK, 11"x 17" (8.5" x 11" AS FOLDED BOOKLET) (4 PG)Unit Count 100 500 1,000 2,000 3,000 5,0004 Pages $735 $815 $860 $1,010 $1,170 $1,475
FRONT & BACK, 8.5" x 11" (2 PG)Unit Count 100 500 1,000 2,000 3,000 5,0002 Pages $499 $555 $600 $680 $740 $890
FRAMED REPRINTS1 Page 2 Page 4 Page*
$95 $165 $225*
PLAQUES1 Page 2 Page
$40 $76
Reprints
• If 1/2 folding is required add $100 per 1,000• If 1/4 folding is required add $200 per 1,000• Minimum $25 for shipping• Add 8.75% sales tax to all custom orders (subject to change)• Custom publishing design work $100 per hour• All reprint and custom publishing orders must be prepaid at time
of ordering
Prices for belly bands, split cover, bind ins, tip ons, blow ins, inserts, gate folds, polybags, photography, and advertorial assistance all available upon request.
“BEST OF” SQUARESSize Dimensions Rate1 Unit 2.4" x 2.35" $285
SPREE HOMES Size 1x 3x 6x 9x 12x1/6 Page Horizontal $570 $520 $465 $415 $365
• 50 words • Image: 2.25" x 1.5" • 300 dpi • Headshot: 1" x 0.875
MARKETPLACE Size 1x 3x 6x 9x 12x1/3 Page $1,310 $ 1,195 $1,035 $910 $ 8051/6 Page $ 720 $ 675 $ 570 $495 $4401/12 Page $ 420 $ 395 $ 365 $305 $2801/24 Page $ 305 $ 260 $ 235 $200 $ 180
*Subject to change & design costs where applicable.
Spree Hom
es, Marketplace,
Best of W
NY, R
eprints Size Specifi
cations
The Buffalo Spree Medical Resource Guide is WNY’s comprehensive community health guide. Written and edited by an experienced team of health and medical writers, the Medical Resource Guide offers important information about medical trends and preventative health care measures.
Distribution, Demographics & DeadlineBuffalo Spree Medical Resource GuideDistribution: 18,000Polybagged with October 2016 issue of Spree and mailed to all subscribers, key community partners & a controlled circulation list including:• Doctors’ offices • Dental offices • Hospitals • Relocation packages• Real estate offices • HR directors • Medical facilitiesDeadline: August 4, 2016
• 90% of our readers have a college or post graduate education• 88% of our readers are between 25–64 years of age• 73% of our readers will purchase pharmaceuticals & prescription services in the next 12 months• 68% of our readers have income in excess of $75,000• 43% of our readers have income in excess of $100,000
The Medical Resource Guide reader is:• Concerned with health care and able to spend money on it • Aware of nutritional importance• Highly educated and takes his/her health care very seriously • Family oriented• The decision maker of multi-generational needs • A health insurance member • Aware of preventative and proactive care
PREMIUM POSITIONSSize Dimensions (w x h) RateBack Cover 8.625" x 11.125" $6,425Inside Front Cover 8.625” x 11.125” $4,075Inside Back Cover 8.625” x 11.125” $4,075Inside Back Cover & Adjacent Full Page 8.625” x 11.125” $ 7,445
Trim size: 8.375” x 10.875” Add 15% for any additional guaranteed premium positions.
ADVERTORIALAsk the Expert - Ask your rep for details
ADVERTISING SIZES AND RATESSize Dimensions (w x h) RateFull Page w/bleed 8.625" x 11.125" $ 3,190Full Page (live area) 7" x 10" $ 3,1902/3 Page 4.56" x 10" $ 2,5751/2 Page Horizontal 7" x 4.875" $ 2,0551/2 Page Island 4.56" x 7.44" $ 2,0551/3 Page Vertical 2.187" x 10" $ 1,6451/3 Page Square 4.56" x 4.875" $ 1,6451/4 Page (4 to a page) 3.375" x 4.875" $ 8251/6 Page Vertical 2.187” x 4.875" $ 6251/6 Page Horizontal 4.56" x 2.3125” $ 625Enhanced Listing $ 250
The June 2015 CVC audit and reader survey have provided us with the above statistics regarding our readers.
NEW and
UPDATEDBuffalo Spree Medical Resource Guide
Med
ical
Res
ourc
e G
uide
Thea
tre
& E
vent
Pro
gram
Boo
ksCa
ll La
rry
All rates include full color.
The Theater and Event Program Books of Western New York and Rochester• Printing over 793,000 theater and event programs annually• The median age of the theater attendee is 45• Over 72 productions and events
Buffalo Spree Publishing currently publishes programs for 20 of Western New York’s and Greater Rochester’s finest theaters, performing arts venues, and events including:
Rochester Playbills:• Rochester Broadway Theatre League (RBTL) • Geva Theatre Center
• Shea’s Performing Arts Center • 710 Main Theatre • Buffalo Philharmonic Orchestra• Irish Classical Theatre Company• Artpark
• Allentown Art Festival• MusicalFare Theatre• Curtain Up!• Theatre of Youth
• Buffalo Spree’s Best of WNY• Buffalo Spree’s Girls Night Out
Spring & Fall• Buffalo Spree’s Top Docs
Reception
Full season and per-show advertising opportunities Check with your ad rep for details
*All subject to change
BPOBk1.1516.indd 1 9/2/15 3:06 PM
M&T Bank 2015-16 Broadway Series
presented by Shea’s and Albert NocciolinoPLAYBILL
Sheas1 Newsies.indd 1 9/16/15 4:18 PM
2015-2016 SEASON SPONSOR
ICTC1 Night.indd 1 9/3/15 10:22 AM
May 7, 2015
The 17th Annual Recognition Ceremony
Sponsored by:Presented by:
RBTL9 Stars.indd 1 4/24/15 3:45 PM
September 9 – October 11, 2015(585) 232-Geva www.GevaTheatre.org
Directed byMELISSA RAIN ANDERSON
Musical Director NOLAN BONVOULOIR
Choreographer LENNY DANIEL
Media Sponsors:Associate Producers:Lead Co-Producer:
Book & Lyrics by ERIC IDLE
Music by JOHN DU PREZ & ERIC IDLE
Allentown15.outlines.indd 1 5/19/15 2:08 PMAP2 Peter.indd 1 7/15/15 3:41 PM7101 Heavens.indd 1 9/2/15 4:33 PM
October 9 - 25, 2015
Ages7+
SUPPORTING SPONSOR
PRODUCTION SPONSOR
theatreofyouth.org
TOY2 Legend.indd 1 9/22/15 2:04 PMCurtain Up 2015.indd 1 9/8/15 10:03 AM
www.musicalfare.com839-8540
MusicalFare1 In the.indd 1 8/25/15 2:21 PM
Spring 2015
SPONSORED BY
(716) 633-8888
BENEFITING
Medical R
esource Guide
Theatre & Event Program
BooksCall Larry
About Call LarryCall Larry is the imaginative consulting business run by BSP’s owner, guiding light, and chairman of fun Larry Levite. Now the same problem-solving pizzazz he has brought to 48 years in broadcasting and publishing can be yours.
Call Larry S T R A T E G I C A L L Y G U I D E D I M A G I N A T I O N
SM
Just...
716-308-8584 • [email protected]
New York London Jerusalem Algonquin Park
The image-driven Holiday Shopping Guide celebrates the Western New York retail community, featuring the finest in local boutiques and specialty items. This is the best way to take advantage of the crucial holiday retail season.
Distribution & DeadlineDistribution: 18,000To all Spree subscribers & a controlled circulation listDirect mailed week of ThanksgivingDeadline: October 5, 2016All rates include full color.
Buffalo Spree Holiday Shopping Guide
full page/full bleed 8.75" x 8.75"
live area: 7.5" x 7.5"
trim size8.5" x 8.5"
1/2 page vertical
3.625" x 7.5"
1/2 page horizontal7.5" x 3.625"
SHOPPING GUIDE2015Holiday
LIVE, SHOP,GIVE BUFFALO
UNFORGETTABLE GIFTS—A LOCAL
SURVEY
BEAUTY TIPS AND
TIMESAVERSFOR A FESTIVE
SEASON
HOLIDAY SHOPPING GUIDE2015 buffalospree.com
PREMIUM POSITIONSSizes RateFront Cover $2,400Back Cover $2,380Inside Front Cover $ 1,620Inside Back Cover $ 1,620Pages 1–5 $ 1,300
Add 15% for any other guaranteed premium positions.
ADVERTISING SIZES AND RATESSizes Rate2 Page Spread $2,055Full Page $1,0801/2 Page Horizontal $ 6501/2 Page Vertical $ 6501/4 Page Vertical $ 499
On the TownGet the big picture of Western New York’s rich and diverse arts and entertainment scene with the help of Buffalo Spree Publishing’s newest publication. On the Town includes a complete roster of Western New York theaters, concert halls, performing art centers, and galleries, with comprehensive information on the 2016-2017 season. There’s also a handy restaurant guide for pre- and post-theater dining. This full color glossy booklet is a must-have WNY planning resource.
Distribution & DeadlineDistribution: 18,000Polybagged with September 2016 issue of Spree and mailed to all subscribers, key community partners & a controlled circulation list.
Deadline: July 6, 2016
PREMIUM POSITIONSSizes RateFront Cover $2,400Back Cover $2,380Inside Front Cover $ 1,620Inside Back Cover $ 1,620Pages 1–5 $ 1,300
Add 15% for any other guaranteed premium positions.
ADVERTISING SIZES AND RATESSizes Rate2 Page Spread $2,055Full Page $1,0801/2 Page Horizontal $ 6501/2 Page Vertical $ 6501/4 Page $ 3951/8 Page $ 225
All rates include full color.
BU
FFALO
SP
RE
E M
AG
AZ
INE
| ww
w.buffalospree.com
On the Town• 2015/16 Theater Season Schedule • Classical Music and Jazz Performances •
• Gallery Listing, Dining Guide, and More •
Sponsored by A supplement of Buffalo Spree magazine
On
Th
e To
wn
20
15
1/4 page 3.625” x 3.625"
1/8 page 1.687” x 3.625"
1/4 and 1/8 page ads available for On the Town only.
Hol
iday
Sho
ppin
g G
uide
On
the
Tow
nEv
ents
& S
pons
orsh
ips
Events & Sponsorships: Celebrating WNYs Top DocsJanuary 21st, 6-8:30pm @ Ethan Allen
BUFFALO SPREE MAGAZINE will be hosting a Top Docs Reception to honor the physicians featured in the January 2016 issue. This issue—consistently a best seller—highlights more than 280 doctors who are considered by their peers to be at the top of their profession in dozens of specialties. At the reception, those doctors and their guests will have the opportunity to mingle, network, enjoy delicious food, drink and live music while celebrating the ongoing contributions of WNY-area doctors to the world of medicine—and to our community.
By sponsoring this private event, you will have the attention of this elite and influential target audience. This opportunity extends beyond our printed page and enables direct connectivity to the Top Doctors in our region.
• Category exclusivity• Display table at event• Logo inclusion on invitations (280+)• Your banner prominently displayed at event
(client provided) • Your logo on event signage (Spree provided)• Opportunity for promotional item(s) inclusion
in gift bags (pre-stuffed by Spree)• Photo recognition in Spree’s “Who Was There”• One-time usage of the “Top Docs” contact list
IN ADDITION TO ABOVE, YOUR SPONSORSHIP ALSO INCLUDES:
Platinum Sponsor• 1/2 page, full color ad in Buffalo Spree January 2016• Full page, full color ad in Top Docs Reception
program book• 10 names added to the exclusive guest listInvestment: $5,000
Award Sponsor• Logo on Top Docs award presentation box,
with opportunity to include message card• 1/2 page, full color ad in Buffalo Spree January 2016• Full page, full color ad in Top Docs Reception pro-
gram book• 6 names added to the exclusive guest listInvestment: $5,000
Gift Bag Sponsor• Logo on 400 gift bags• 1/2 page, full color ad in Top Docs Reception
program book• 4 names added to the exclusive guest listInvestment: $3,000
Red Carpet Sponsor• Logo on Step & Repeat photo backdrop
at red carpet• 1/2 page, full color ad in Top Docs Reception
program book• 4 names added to the exclusive guest listInvestment: $3,000
ALL SPONSORSHIPS INCLUDE:
Sponsored by:
Get Your
RED CARPET Photo Taken Here!
Holiday Shopping G
uideO
n the Town
Events & Sponsorships
(716) 633-8888
SPONSORED BY
Fall 2015
WELCOME TO
• Booth space at event• Full page ad in event program• Your logo on: - All event ads & thank you ad, to include
Buffalo Spree and any applicable WNY Playbills - All Spree e-blasts promoting event - Cover of event program book - All event signage (Spree provided) - Cover photo of event Facebook page - Event video
ALL SPONSORSHIPS INCLUDE:
Shopping Bag:• Your logo on est. 500 cloth shopping bags (One side, one color logo)• Opportunity to include marketing
materials or products in bag (pre-stuffed by Spree)
• 4 ticketsInvestment: $2,500
Photo Booth or Step and Repeat:• Your logo on photo strip or step and
repeat backdrop • 4 ticketsInvestment: $2,500
IN ADDITION TO ABOVE, YOUR SPONSORSHIP ALSO INCLUDES:
Platinum:• Client category exclusivity• Prominent booth location• Photo recognition in Spree’s “Who Was
There”• Logo inclusion on one side of Shopping Bag• Opportunity to include marketing materials
or products in bag (pre-stuffed by Spree)• Your banner prominently displayed at
event (client provided)• 1/2 page ad in Buffalo Spree, month of
event• Dedicated “Come See Us at the Event”
e-blast promotion• 10 ticketsInvestment: $5,000
Gold:• Client category exclusivity• Photo recognition in Spree’s “Who Was
There”• Your banner prominently displayed at
event (client provided)• 6 ticketsInvestment: $3,000
November 12, 2015
(716) 633-8888
Gold Sponsor Event Sponsors
BENEFITING
Events & Sponsorships: Girls Night Out Buffalo Spree magazine hosts Girl’s Night Out twice a year (in May and November) for an evening full of shopping, socializing, food, and cocktails. A wide variety of fabulous local vendors come together under one roof to offer a fun shopping experience with: accessories, handbags, apparel, jewelry, unique gift items, cosmetics, beauty products, eyewear, and so much more.
Spring Girls Night Out: May 5, 5:30pm-8:30pm @ Acqua Benefiting American Heart AssociationNumber of tables: 40Booth space: $50010’x6’ space, 8’ table, electric at boothPromo ads in May Spree and GNO program book
Fall Girls Night Out: Nov 10, 5:30pm-8:30pm @ Salvatore’s Italian Gardens Benefiting Haven HouseNumber of tables: 47Booth space: $50010’x6’ space, 8’ table, electric at boothPromo ads in Nov. Spree and GNO program book
Even
ts &
Spo
nsor
ship
s
Events & Sponsorships: Best of WNYMay 19, 2016 @ Shea’s Performing Arts Center
The Buffalo Spree Best of WNY party is the most exciting cocktail party of the summer. Held annually, this must-do event celebrates the Spree Best of WNY winners with the finest food and drink from more than 20 local establishments, wine and beverage tastings, silent auction, music, and always a few surprises. More than 600 socially active, enthusiastic guests made up of movers, shakers, business owners, and activists come together to celebrate what makes WNY such a stellar place to live.
• Table space at event• Full page ad in event program• Your logo on: - All event ads & thank you ad, to include
Buffalo Spree and any applicable WNY Playbills - All Spree e-blasts promoting event - Cover of event program book - All event signage (Spree provided) - Cover photo of event Facebook page - Event video
IN ADDITION TO ABOVE, YOUR SPONSORSHIP ALSO INCLUDES:
Platinum:• Client category exclusivity• Prominent table location• Photo recognition in Spree’s “Who Was There”• Logo inclusion on one side of shopping bag• Opportunity to include marketing materials or
products in bag (pre-stuffed by Spree)• Your banner prominently displayed at event (client
provided)• Half page ad in Buffalo Spree, month of event• Dedicated “Come See Us at the Event” e-blast
promotion• 10 ticketsInvestment: $5,000
Gold:• Client category exclusivity• Photo recognition in Spree’s “Who Was There”• Your banner prominently displayed at event (client
provided)• 6 ticketsInvestment: $3,000
Swag Bag:• Your logo on est. 500 bags (one side, one color logo)• Opportunity to include marketing materials
or products in bag (pre-stuffed by Spree)• 4 ticketsInvestment: $2,500
Photo Booth or Step and Repeat:• Your logo on photo strip or step and repeat backdrop • 4 ticketsInvestment: $2,500
ALL SPONSORSHIPS INCLUDE:
WELCOME to the
#SpreeBestofWNY
Also sponsored by:
Gold Sponsor:
Events & Sponsorships
Demographics & Distribution• 71% of our readers purchase products or
services from ads seen in Forever Young on a regular basis
• 66% of our readers are between ages 55–74• 65% of our readers travel 1–5 times a year
for pleasure• 60% of our readers keep Forever Young for 2–3 weeks• 57% of our readers are between 45–64
1 www.foreveryoungwny.com | August 2014
Enjoying Life Over 50 In Western New York
FY Spring Health & Living Expo
FREE | APRIL 2015
Guest speakers, giveaways,
music and more
Gardening expert CAROL ANN HARLOS
Enjoying Life Over 50 In Western New York FREE | OCTOBER 2015
Inside:Fall Foliage: Celebrate the Season
Future in Our HandsA Cuban Odyssey, Part 2
FY FAVES: VOTE NOW
FY Fall Expo
Sales & Special Section Calendar
Our readers are interested in:
Forever Young is distributed monthly and FREE to over 300 locations including:
• Gardening• Home improvement• Senior housing• Health care• Nutrition and diet• Gifts for grandkids• Insurance and tax advising• Domestic and international travel
• Computers and the Internet• Automobiles and accessories• Women’s & men’s apparel• Gaming—lottery,
casino, racetrack, bingo, and other legal gambling entertainment
• Wegmans supermarkets• Select Tops • Anderson’s • Dash’s markets • Pine Pharmacy • Select Bagel Jay’s
• Select CVS/ Pharmacy stores • Select Tim Hortons • Talking Leaves Books • Ted’s Hot Dogs • Area libraries, senior centers, and dozens of bingo locations
JANUARYEditorial Focus:Get organized, get healthyDeadline: 12/15/2015
FEBRUARYEditorial Focus:Love: keep romance alive, kids, friends, pets, philanthropyDeadline: 1/19/2016
MARCHEditorial Focus:Fashion Over 50: rules to be broken, local fashionistas, must haves and what to tossDeadline: 2/16/2016
APRILEditorial Focus:Rock ‘n Roll: music, seniors who rock itDeadline: 3/22/2016
MAYEditorial Focus:WNY in Bloom: Garden walks, festivals, landscapingDeadline: 4/19/2016
JUNEEditorial Focus:Health and Fitness: Getting in shape in your golden yearsDeadline: 5/17/2016
JULYEditorial Focus:WNY Waterways: Lakes Erie and Ontario, Niagara River, Erie CanalDeadline: 6/21/2016
AUGUSTEditorial Focus:Dance! Where to go for shows and lessonsDeadline: 7/19/2016
SEPTEMBEREditorial Focus:Architecture: WNY’s great buildings, history, preservationDeadline: 8/16/2016
OCTOBEREditorial Focus:FY Expo and Celebrating Diversity, highlighting immigrant cultures, lifestylesDeadline: 9/20/2016
NOVEMBEREditorial Focus:Food Issue: diners, dives, and blue plate favoritesDeadline: 10/18/2016
DECEMBEREditorial Focus:Forever Young FavesDeadline: 11/8/2016
About Forever YoungNow in its twenty-eighth year of publishing with scores of national awards for editorial and design excellence, Forever Young is Western New York’s longest-running senior publication and the only full-color senior publication in the region. With a circulation of 40,000 and more than 85,000 montlhy readers, Forever Young’s remains committed to covering the interests and concerns of Western New Yorkers over fifty in Erie and Niagara Counties–and beyond. Forever Young continually changes to keep up with the active fifty-plus crowd, consistently adding fresh content and exciting features, including information on health care, fitness, nutrition, relationships, arts and culture, dining, community events, bingo, recreation, and much more.
*Results of June 2015 CVC Audit and reader survey*All subject to change
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71% of our Forever Young readers purchase products or services from ads.
Forever Young Sales &
Special Section Calendar
ADVERTISING SIZES AND RATESSize 1x 3x 6x 9x 12xFull Page $1,999 $ 1,799 $1,699 $1,599 $ 1,4993/4 Page $1,599 $ 1,499 $ 1,299 $ 1,199 $ 1,1291/2 Page $ 1,199 $1,099 $ 999 $ 959 $ 8993/8 Page $ 799 $ 699 $ 599 $ 549 $ 4991/4 Page $ 599 $ 559 $ 529 $ 499 $ 4491/6 Page $ 499 $ 449 $ 400 $ 349 $ 3001/8 Page $ 379 $ 339 $ 300 $ 279 $ 2491/16 Page $ 249 $ 229 $ 199 $ 179 $ 149
Forever Young Rate Card & Size SpecificationsAll rates include full color.
CLASSIFIED/COMPANION CORNER In Column Display Classified: 1.8” w x # of inches high$36.95 per inch $4.95 per line
Companion Corner$11.50 for 25 words$.30 for each additional word$5.25 additional to include a photo
3/47.25" x 11.125"
1/6 v 2.25" x 8.275"
1/2 h 9.75" x 5.45"
3/8 h 7.25" x 5.45"
1/8 v
2.25" x 5.45"
1/2 v 4.75" x 11.125"
3/8 v 4
.75" x 8.275"
1/8 h4.75" x 2.6"
full page9.75" x 11.25"
1/4 h 9.75" x 2.6"
1/4 sq4.75" x 5.45"
1/6 h7.25" x 2.6" 1/16
1/162.25" x 2.6"
Front cover and feature story: Ask your rep for details! $2,500
Enjoying Life Over 50 In Western New York FREE | SEPTEMBER 2015
Inside:Coffee Hotspots in WNY
Celebrating 50 Years at the Aquarium of Niagara
Fallon Weinberg:A Team That Cares
FY FAVES: VOTE NOW
Enjoying Life Over 50 In Western New York FREE | JULY 2015
Inside:Memories of Crystal BeachChanging garden attitudesQueen City Jazz Festival
Sun and sand inWestern New York
Enjoying Life Over 50 In Western New York FREE | AUGUST 2015
Inside:A Few Days in the Dale
The “Ultimate” Fair ExperienceCanning the Flavors of Summer
Relaxing WeekendGetaways
FY FAVES: VOTING BEGINS
Enjoying Life Over 50 In Western New York FREE | DECEMBER 2015
Cookie Exchange Party | Protect Your Health this Holiday Season | Caring for Indoor Plants
YOUR WINNERS REVEALED
PREMIUM POSITIONSSize 1x 3x 6x 9x 12xBack Cover $2,999 $2,799 $2,699 $2,599 $2,399Inside Front Cover $2,399 $2,299 $2,199 $2,099 $1,899Inside Back Cover $2,399 $2,299 $2,199 $2,099 $1,899
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2016 Forever Young DirectoryThe Forever Young Directory is a full-color annual resource guide that helps readers locate organizations and businesses that provide services, goods, and assistance to seniors in Erie and Niagara Counties.
20,000 Forever Young Directories are distributed free to more than 150 businesses, retirement communities, senior centers, physicians’ offices, offices of the aging, and pharmacies throughout Erie and Niagara counties in February.
The major objective of the directory is to facilitate communication between seniors interested in services available to them and the businesses and organizations that provide them.
As an advertiser who would like to capture the fifty-plus market, you won’t want to miss being a part of this complete resource guide to the senior community. It is a service directory that will be kept and used all year long.
Deadline: January 22, 2016All rates include full color.
PREMIUM POSITIONSSize RateFront Cover $ 2,999Back Cover $3,090Inside Front Cover $ 2,675Inside Back Cover $ 2,675
• Add 15% for any other premium position
ADVERTISING SIZES AND RATESSize RateFull Page $2,0551/2 Page Horizontal $ 1,4401/2 Page Vertical $ 1,4401/4 Page $ 1,0251/8 Page $ 615Business Card $ 235
ENHANCED LISTINGSize RateBy Category $ 305
Enhanced listing includes highlighted 50 words of copy to describe your business. Listing also includes category listing(s), company name, address, city, state, zip, phone, and website.Ask your rep for details.
• All ads include a categorized listing to include name, address, city, state, zip, phone, fax, web, email, and a line of copy in listing to (ex): “see ad on page 12”
• Advertiser listings will be bold and in color• Receive 50 copies for your company distribution with purchase of a full page ad
REDEFINING SENIOR LIVING:
Montabaur Heights and more
SPONSORED BY:
Part of the Brothers of Mercy Community
D · I · R · E · C · T · O · R · YA Guide to Senior Living in 2015 Free
Full page7" x 10"
1/2 page horizontal7" x 4.875"
1/4 page3.375" x 4.875"
1/2 page vertical3.375" x 10
"
1/8 page3.375" x
2.34"
Business card 3" x
1.75"
With the purchase of a 1/2 page or larger, receive an enhanced
listingFREE!
www.foreveryoungwny.comFor full web exposure on every page ask your rep for details.
Size Dimensions Rate p/monthBanner ad 728 x 90 pixels $400Island 300 x 250 pixels $300Video $400
Forever Young Senior Directory
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2016 Forever Young ExposThursday, April 28, 20169 a.m. – 1:30 p.m.Michael’s Banquet FacilityHamburg, NY
Thursday, October 27, 20169 a.m. – 1:30 p.m.Classics V Banquet CenterAmherst, NY
Two Direct Business-to-Consumer Opportunities You Won’t Want to Miss!• Mature living options• Health and medical providers• Screening and testing providers
• Blood pressure• Diabetes• Hearing• Heart• Osteoporosis
• Financial • Real estate• Garden • Home services• Travel • Golf• Moving and packing• And so much more!
Booth Space: 8' x 8'Includes: dividing drapes, 6' skirted table and 1 chair1/16 page promotional ad in Forever Young the month of the event
$395 single booth per expo$695 double booth per expo$30 per booth for electricity
Presenting Sponsorship• Sponsorship exclusivity in your business field• Double booth with electricity • Logo on all promotional materials as sponsor• Logo in all print and broadcast ads where
applicable to include:• Buffalo Spree magazine• Forever Young• Playbills• TV ads, etc.
• Logo on Forever Young website as sponsor with link to your website
• Name recognition as presenting sponsor on all television advertising where applicable
• Speaker space at event• Total Investment: $4,000 per expo
Gold Sponsorship• Sponsorship exclusivity
in your business field• Single booth with electricity • Logo on all promotional materials as sponsor• Logo in all print and broadcast ads where
applicable to include:• Buffalo Spree magazine• Forever Young• Playbills• TV ads, etc.
• Logo on Forever Young website as sponsor with link to your website
• Total Investment: $2,750 per expo
Forever Young Expo Sponsorships
Speaker SponsorshipOpportunity for speakers to give presentations at the Expo!• 10 minute presentation to a captive audience• A designated area roped off for your
presentation with chairs for attendees• A single booth at the expoTotal Investment: $995 per expo
Event bag sponsorship• Includes 500 bags & booth• Logo on all print & promotional
opportunities where applicable• Maximum 2 sponsors/non-competitive• Est. 500 bags per eventTotal investment: $2,500
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Custom sponsorships also available.
Ask your sales rep for
details!
Buffalo Spree Publishing’s solution to all your promotional needs. From customized tote bags and eco-friendly water bottles to branding and graphic design services, we will help you increase your presence in the community. Whether your goal is to create new business or to maintain relationships with your clients, we’re there for you every step of the way. We offer over 750,000 products from over 3,500 suppliers.
Member of The Advertising Specialty Institute
Certified advertising specialty professionals.
Graphic Design• Logos• Brochures• Identity packages• Presentation folders• Billboards• Posters• Package design• Label design• And more
Print• Brochures• Presentation folders• Mailers• Catalogs• Menus• Identity packages
- Letterhead - Envelopes - Business cards
• Annual reports• Newsletters• Labels• Magazines• And much more
Promotional Products We have over 750,000 products in almost every category you can imagine, including:• Mugs• Pens• Apparel (t-shirts, polo
shirts, caps, outerwear, and much more)
• “Green” products• Tote bags• Stainless steel water
bottles• Spa products (robes,
slippers, lip balm, hand sanitizer, mints)
• Thousands more
Direct Marketing• Direct mail• Database procurement for
your targeted market• Email marketing• Point of sale• Every Door Direct Mail
Packaging• Labels• Cartons• Custom product design
Photography• Product• Event• Company portfolio
(employee, interior, and exterior shots)
Branding• Company• Product
Trade Shows & Events• Display booths• Direct marketing to
show attendees• Promotional handouts
The most dynamic custom publishing in Western New York.
MARKETPLACES O L U T I O N S F O R C R E AT I V E M A R K E T I N G
Be Seen. Be Heard. Be Louder.
Forever Young ExposSpree M
arketplace
Guidelines & Size Specs For All ProductsBUFFALO SPREE MAGAZINE
Size Dimensions (w x h)Full Page w/ bleed 8.625" x 11.125"Full Page (live area) 7" x 10"2/3 Page 4.56" x 10"1/2 Page Horizontal 7" x 4.875"1/2 Page Island 4.56" x 7.44"1/3 Page Vertical 2.187" x 10"1/3 Page Square 4.56" x 4.875"1/6 Page Vertical 2.187" x 4.875"1/6 Page Horizontal 4.56" x 2.3125"1/4 Page (4 to a page) 3.375" x 4.875"Trim size: 8.375" x 10.875"
MarketplaceSize Dimensions (w x h)1/3 Page 2.25" x 9.75"1/6 Page 2.25" x 4.75"1/12 Page 2.25" x 2.25"1/24 Page 2.25" x 1"
Dining GuideSize Dimensions (w x h)1/6 Page Vertical 2.187" x 4.875"
1/6 Page Horizontal 4.56" x 2.3125"1/12 Page 2.187" x 2.34"
SHOPPING GUIDE2015Holiday
LIVE, SHOP,GIVE BUFFALO
UNFORGETTABLE GIFTS—A LOCAL
SURVEY
BEAUTY TIPS AND
TIMESAVERSFOR A FESTIVE
SEASON
HOLIDAY SHOPPING GUIDE2015 buffalospree.com
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On the Town• 2015/16 Theater Season Schedule • Classical Music and Jazz Performances •
• Gallery Listing, Dining Guide, and More •
Sponsored by A supplement of Buffalo Spree magazine
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BUFFALO SPREE HOLIDAY SHOPPING GUIDE & ON THE TOWNSize Dimensions (w x h)2 Page Spread 17.25" x 8.75"Front Cover 8.75" x 8.75"Full Page w/bleed 8.75" x 8.75"Full Page (live area) 7.5" x 7.5"1/2 Page Vertical 3.625" x 7.5"1/2 Page Horizontal 7.5" x 3.625"1/4 Page 3.625" x 3.625”1/8 Page 1.687" x 3.625"Trim size: 8.5” x 8.5”
DECEMBER2015 buffalospree.com $4.95
Here’s how the pastfifteen years have shaped
a NEW Buffalo.
Gamechangers in Buffalodevelopment
JULY2015 buffalospree.com $4.95
ON VIEWThe summer of Burke at
BPAC
On the Town
The Good Life
THE DIRTDon’t make
these gardening mistakes
Plus:ROAD FOOD
Worth the drive
10TH ANNUAL
BEST NEW HOTSPOTPublic Espresso + Coffee
THEATER & EVENT PROGRAM BOOKSSize Dimensions (w x h)Full Page w/ bleed 5.75" x 8.75"Full Page (live area) 4.5" x 7.5"1/2 Page Horizontal 4.5" x 3.625"1/2 Page Vertical 2.125" x 7.5"1/4 Page Horizontal 4.5" x 1.687"1/4 Page Vertical 2.125" x 3.625"1/8 Page 2.125" x 1.687"Trim size: 5.5" x 8.5"
M&T Bank 2015-16 Broadway Series
presented by Shea’s and Albert NocciolinoPLAYBILL
Sheas1 Newsies.indd 1 9/16/15 4:18 PM
BUFFALO SPREE MEDICAL RESOURCE GUIDESize Dimensions (w x h)Full Page w/ bleed 8.625" x 11.125"Full Page (live area) 7" x 10"2/3 Page 4.56" x 10"1/2 Page Horizontal 7" x 4.875"1/2 Page Island 4.56" x 7.44"1/3 Page Vertical 2.187" x 10"1/3 Page Square 4.56" x 4.875"1/4 Page (4 to a page) 3.375" x 4.875"1/6 Page Vertical 2.187” x 4.875"1/6 Page Horizontal 4.56" x 2.3125”Trim size: 8.375" x 10.875"
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ACCEPTABLE FILE FORMAT: PDF ONLYSupply ad material or agency ready ads by:• CD • email: [email protected]
All agency ready ads must be accompanied by a full color hard copy
Required resolution: 300 dpiPhoto guidelines (when suppling ONLY photos and ad copy—not agency ready ads)• jpg • tif • 300 dpi
Enjoying Life Over 50 In Western New York FREE | NOVEMBER 2015
Do-It-YourselfHomemade Gifts
Inside:Upcycling Old Furniture
Cleaning Out Your PantryWearable Tech and Fitness
REDEFINING SENIOR LIVING:
Montabaur Heights and more
SPONSORED BY:
Part of the Brothers of Mercy Community
D · I · R · E · C · T · O · R · YA Guide to Senior Living in 2015 Free
FOREVER YOUNG DIRECTORYSize Dimensions (w x h)Full Page (live area) 7" x 10"1/2 Page Horizontal 7" x 4.875"1/2 Page Vertical 3.375" x 10"1/4 Page 3.375" x 4.875"1/8 Page 3.375" x 2.34"Business card 3" x 1.75"Trim size: 8.375" x 10.875"
FOREVER YOUNGSize Dimensions (w x h)Cover Strip 9.75" x 1.5"Full Page 9.75" x 11.25"3/4 Page Vertical 7.25" x 11.125"1/2 Page Vertical 4.75" x 11.125"1/2 Page Horizontal 9.75" x 5.45"3/8 Page Vertical 4.75" x 8.275"3/8 Page Horizontal 7.25" x 5.45"1/4 Page Square 4.75" x 5.45"1/4 Page Horizontal 9.75" x 2.6"1/6 Page Vertical 2.25" x 8.275"1/6 Page Horizontal 7.25" x 2.6"1/8 Page Vertical 2.25" x 5.45"1/8 Page Horizontal 4.75" x 2.6"1/16 Page 2.25" x 2.6"
www.buffalospree.comOur redesigned website is regulary updated with new blog posts and other fresh content. It also has a comprehensive dining guide, a full calendar of Western New York events, and our Best Of and Top Doc lists, as well as other resources. Our site receives an average of 62,000 views and an average of 24,000 unique users monthly, with visitation increasing steadily each month. The Buffalo Spree website is the perfect way to enhance your business’s presence in Western New York.
For full web exposure on every page ask your rep for details!
Size Dimensions Rate p/monthBanner ad 728 x 90 pixels $400Island 300 x 250 pixels $300Video $400Splash 480 x 320 pixels $1,000
Electronic Guidelines
E-Blast 600 x 600 pixels $500
Spree can do promotional eblasts for you—ask your sales rep for details!
Electronic Guidlines
& Size Specifi
cationsw
ww
.buffalospree.com
Ask your rep for details
on web advertising
Buffalo Spree Publishing, Inc. 1738 Elmwood Avenue, Suite 103, Buffalo, NY 14207Phone: 716-783-9119 Fax: 716-783-9983 www.buffalospree.com
