1. 1. 4 MINT EDITION MEDIA KIT1 Media Kit 2015 FOR MORE INFORMATION CONTACT advertising@mint-edition.com MINT EDITION TEAM - 020 3642 3899 BPA audited distribution BPA validated readership profile LUXURY LIFE & STYLE MAGAZINE MINT EDITION UKEDITION
2. 2. MINT EDITION MEDIA KIT 20152 ABOUT MINT EDITION magazine is dedicated to showcasing the very best in fashion, beauty and lifestyle experiences on offer in the UK to globally affluent Chinese consumers who arent just visiting the UK, but those who are also living in the UK whether it be for work or study. Published quar- terly, it is available through direct mail, digital download and placement throughout the UK in hotels, corporates and commercial venues, as wells as on board UK bound flights from China. As such MINT EDITION isnt just perfectly positioned to reach affluent Chinese consumers, but is actu- ally read by such individuals as evidenced by the brands high level of readership engagement on social media, high attendance at reader events and BPA Worldwide validated readership profile. mint-edition.com mint-edition.com52 53 ARTS & CULTURE THE INTERNATIONAL OPERA AWARDS 2012 John Allison Harry Hyman 2015 22 22 4 26 Sovy Hotel Harry Hyman MINT By Yoko Shu, Cecilia Yan ME Harry Harry Harry While film, theatre and other sectors of the arts boast a great num- ber of award ceremonies every year, opera had no official international awards until 2012, when the International Opera Awards Foundation was established. This was made possible by the joint efforts of Allison John, Editor-in-Chief of Opera Magazine, and Harry Hyman, an opera loving businessman. The nominations for the 2015 International Opera Awards, known as the Opera Oscars, was revealed recently and so Mint met with the organis- ing team to find out more. The judging panel of the awards, which is composed of noted individuals from the opera world: opera singers, art directors, critics from Opera Magazine, as well as managers of famous opera houses, conduct an annual assessment of the competing opera productions and performances. The awards aim to reward those individuals and productions that have made outstanding contributions to the operatic art form. Internationally renowned opera artist, Placido Domingo, has been both a contributing judge and consultant of the awards. The 22 award categories - as you would expect - include Best Male Singer, Best Female Singer, and Best Production, but also include A Best Young Singer cate- gory to encourage emerging opera talent. Currently, the 2015 finalists are welcoming votes, and winners from 22 categories will be announced at the award ceremony being held at the Savoy Hotel, London, on 26th April. International Opera Awards organiser, Harry Hyman revealed in his interview with Mint that the original intention of the awards was to bring together the elites in the opera world to meet and interact with opera lovers, as the operatic art form has not been widely acknowledged until now, and a real community had not been able to flourish. London has seen an increase in the number of opera lovers from China in recent years. Harry is incredibly pleased with this and hopeful that opera can appeal to even wider Chinese audi- ences, especially among the younger generation. Harry expressed the desire to organise opera events in China next year, and intro- duce the International Opera Awards to a Chinese audience. He believes that the classic operatic art form with profound cultural heritage and abundant emotional appeal will be widely acknowl- edged and welcomed in China. Todays opera is no longer exclusive to the aristocracy, in fact, Londons famous opera houses are offering discounted tickets all year around, which makes opera more accessible to everyone and, integrated with more modern elements, the traditional opera now has many more mass appeal elements. Harry hopes that all these factors will inspire more young talent to enter the world of opera, as without them the art form would have no future. To sup- port this, the International Opera Awards Foundation has set up scholarships for aspir- ing opera performers, without restrictions on nationality and age. With such passion- ate support, opera in the UK has never had a better chance of maintaining its cultural and artistic heritage . ME BREGENZ FESTIVALANJA KOHLER (NOMINATED: ACCESSIBILITY) METROPOLITAN OPERA MET OPERA (NOMINATED: CHORUS OF THE YEAR) ENO BENVENUTO CELLINI RICHARD HUBERT SMITH (NOMINATED: CHORUS OF THE YEAR) WIENNERSTAATSOPERS RIGOLETTOSZENENFOTOS UND HANDLUNG (NOMINATED: FOR CHORUS OF THE YEAR) mint-edition.com mint-edition.com42 43 ARTS & CULTURE 2014 DVD 2014 Mint 2006 2 By Cecilia Yan, Susan Wei Welcome to the Kung Fu Jungle ARTS & CULTURE mint-edition.com42 mint-edition.com 43 > MINT EDITION KUNG FU JUNGLE, EMPEROR MOTION PICTURES 2014 mint-edition.com mint-edition.com56 57 MINT EDITION ST IVES locally brewed Doom Bar beer or a Cornish cream tea- scones, jam and tea. Another great activity is cycling. Take an after- noon to hire a bike from Wadebridge just down the road (www.bridgebikehire.co.uk) and cycle along the beautiful camel estuary to Padstow. When you reach Padstow, stop for lunch and have a wander around the shops before returning to Wadebridge. Also well worth a visit is The Eden Project, based near St Austell, it is one of Cornwalls most famous visitor attractions and attracts thousands of visitors each year. The main attractions are the vast biomes filled with plants from around the world, many of which are rare and tropical. Throughout the sum- mer, Cornwall also plays host to many music concerts and art events. Another popular attraction is the Tate Gallery at St Ives which exhibits work by modern British artists and is linked with the Tate in London. For some wildlife, why not head to the Cornish Seal Sanctuary (www.sealsanctuary.co.uk) in Gweek which provides a home for injured seals and for a magical experience, watch a play at the open-air Minack Theatre (www.minack.com) built into the rocks Shakespeare has never been so dramatic. For those wanting to get away from the bright lights of the city, theres no better place to go without leaving British shores. Cornwall has its own language, food and local delicacies, the peo- ple are friendly and welcoming and the pace of life is slower. Ive been holidaying in Cornwall my whole life and it never disap- points. Take my advice and go and discover for yourself what all the fuss is about, oh and like everywhere in Britain, dont forget to pack a raincoat! ME Accommodation in Cornwall suits all budgets. For those wanting to enjoy a touch of luxury, try The Tresanton Hotel in St Mawes (www.tresanton.com), The St Moritz Hotel in Rock (www.stmoritzhotel.co.uk) or the St Michaels Hotel in Falmouth (www.stmichaelshotel.co.uk). All have spectacular views out to sea and cosy rooms where one can relax and sit by the fire with a good book. On a budget? Pitch a tent outside Polzeath (www. polzeathcamping.co.uk) or in Newquay (www.tre- vornick.co.uk). If you visit Cornwall in a group, then the best option would be to rent a cottage (www. nationaltrustcottages.co.uk) or stay in one of the many Bed and Breakfasts. In Cornwall, youre never more than 30 minutes drive from the coast so make sure you order seafood during your stay as it is often freshly caught and locally sourced. The most famous seafood restaurants in Cornwall are Rick Steins The Seafood Restaurant in Padstow (www.rickstein.com) which serves up local delicacies such as scallops, lobster and mussels and Jamie Olivers 15 restaurant (www.fifteencorn- wall.co.uk). Rick Stein also has a seafood cookery school EDEN PROJECTT JUBILEE POOL IN PENZANCE for those looking to learn some new skills in the kitchen. For a cheaper option, Cornwall is the best place in Britain to enjoy the famous British dish fish and chips! Eat yours on the har- bour wall and watch the boats come and go. Harbour Lights in Falmouth (www.harbourlights.co.uk) is award winning but youll find chippys across Cornwall. Another must have is the traditional Cornish pasty. In the 18th century tin mining was the main industry in Cornwall so workers carried pasties filled with meat and vegetables down into the mine - nowadays they simply make a delicious snack. Besides eating local Cornish food, my favourite thing to do is to hire a surfboard and hit the waves. As a child, I took les- sons on Polzeath Beach in North Cornwall but Newquay is popu- lar for surfing too and lessons happen throughout the year for all levels (www.surfsupsurf- school.com). Near to Polzeath is the ancient St Enodoc Church - a beautiful little church which was buried by sand for hundreds of years. In good weather, why not take a walk from Polzeath beach around the coast to St Enodoc Church and then over the hill from there to the village of Rock - the most exclusive place to holiday in Cornwall. Explore the high end clothes and gift shops or enjoy a round of golf on the St Enodoc golf course and dont miss a pint of PHOTO: TAMSYN WILLIAMS PHOTO: ADAM GIBBARD PHOTO: ADAM GIBBARD PHOTO: MATT JESSOP mint-edition.com 17 Party Cosmetics There is always an emphasis on eye make up in autumn and winter. SAINT LAURENT by Hedi Slimane is a good example of autumn winter makeup. This season's make up requires heavier duty of colour gel eyeliner to create a strong image; put false eye- lashes on top and the eyes have a hugely magnified effect - just like the models on 60s magazines. With natural mid-length hair, or a bob, both reminiscent of Twiggy and Penelope Tree from that era. Although nails are not as high maintenance as the face, they also need to be dressed up for a party. A bottle of breathtaking Louboutin red nail polish can fully meet this demand no matter what your lip colour. Finally, using Clarins "Anti-Eau" Oil will work won- ders to help combat the morning after hangover look.ME ME (Cosmetic) SAINT LAURENT by Hedi Slimane 60 Bob Twiggy and Penelope tree Louboutin Clarins SAINT LAURENT BY HEDI SLIMANE NARS - Duo Eyeshadow Jardin Perdu in Metallic Dove Grey and Amethyst, 25 Yves Saint Laurent - Gloss Volupte 210, 21 Clarins - Lotus Oil for Combination Skin, Skin Prone to Oiliness, 32 Dolce & Gabbana - Intense Nail Lacquer Sicilian Jewels Collection Makeup, 19 Le Metier de Beaute - Precision Liquid Liner - Noir, 55 catwalkpictures.com EDITORIAL ENVIRONMENT MINT EDITION magazine provides advertisers with the opportunity to feature in a range of targeted editorial environments from Fashion and Beauty through to Culture and Travel. Each quarterly edition features the following: FASHION & BEAUTY > Featuring high-end fashion articles segmented for both men and women, and up to date cosmetic reviews MUST HAVES > Key iconic pieces focusing on jewellery and watches through to ornaments and household items SOCIAL LIFE > Reviews on the best places to eat, drink, experience and socialise in the UK DESTINATION > Exploring UKs hottest travel destinations ARTS & CULTURE > Reviews and interviews from across the UK arts scene LIFESTYLE DESIRABLES > From gadgets to supercars, a reviewofthehottestluxurylifestyleproductsandexperiences available in the UK
3. 3. MINT EDITION MEDIA KIT 20153 OUR READERS Median Household Income Range: 50-100k PA *All data taken from the 2015 MINT EDITION UK Chinese Consumer Survey currently ongoing till June 15th 2015. All current stats are based on the 405 current sample size as of April 6th 2015. Estimated 67,249 Readers 51% 49% 90% Mainland Chinese 3% Taiwanese 4% Hong Kong Chinese 2% Other Overseas Chinese 1% Other Non-Chinese 3% Unemployed 60% Students DEMOGRAPHICS AFFLUENCE Affluent Chinese consumers are a demographic profile that is notoriously difficult to identify outside of China, and even more difficult to engage with regardless of media type. However, MINT EDITION does this and more through a combination of targeted distribution that understands our readers' movements and interconnecting print dis- tribution with appropriate digital social media platforms and offline reader events. Our 2015 readership survey show the evidence of this, and third party validation by BPA Worldwide provides reassurance of its authenticity. 37% Professionals
4. 4. MINT EDITION MEDIA KIT 2015 ADVERTISING OPPORTUNITIES RATE CARD EXISTING ADVERTISERS S EDITORIAL FEATURES COMMISSIONED ADVERTORIAL READERSHIP MEDIA ENGAGEMENT For advertisers, MINT EDITION Magazine provides the ideal medium to effectively engage with a notoriously elusive group of high net-worth consumers. In addition to standard display advertising, MINT EDITION works with advertisers to develop a range of advertising options best suited to their needs including reader competitions, brand introductions, bespoke inserts and digital as well as social media add-ons.
5. 5. MINT EDITION MEDIA KIT 2015 TECHNICAL SPECIFICATIONS Digital File Specification Document Format (PDF) options below, and must be PDF/X-1a compliant. are accepted. Group 4 compressed. File Preparation than 10pt bold and should not be compressed. and no less than 8pt in size and also not compressed. Colour Image Profiles Screen Ruling Separation Angles Applied by Printers Dot shape Applied by Printers CONTACTS design@mint-edition.com PUBLISHING & BOOKING SCEDULE ISSUE DATE DEADLINE DEADLINE
6. 6. MINT EDITION MEDIA KIT 2015 For more information on Mint Edition Magazine please contact: MINT EDITION Wei-UK Consulting, 20 Broadwick Street, Soho, London W1F H8T advertising@mint-edition.com | Tel: +44 (0)20 3642 3899 | www.mint-edition.com QUARTERLY DISTRIBUTION 64% London 8% International 28% Outside of London (UK) 12% Multiple Copy Subscriptions 3% Single Copy Subscriptions 66% Monitored Free Placement 19% Brand to Hand LOCATION HIGHLIGHTS HOTELS UNIVERSITIES University of Birmingham x 100 copies University of Cambridge x 50 copies AIRPORT & AIRLINES Virgin Atlantic x 565 copies China Eastern x 520 copies Cathay Pacific x 500 copies Etihad x 65 copies CORPORATES 2,865 copies to 221 UK corporate offices and buildings COMMERCIAL VENUES UK commercial venues in the UK including spas, salons, restaurants, clubs and stores DIGITAL media followers, 416 WeChat social media followers MINT EDITION is a member of BPA copies expected June 2015. 24,254 PER ISSUE DISTRIBUTION DISTRIBUTION CLASSIFICATION