Media Kit 2015

P R I N T | O N L I N E | D I G I TA L | R A D I O | V I D E O

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También Somos

AMERICANOSWe are also Americans

Media kit 2015 DraftA 2_Media Kit 2014 12/4/14 1:27 PM Página 1

HelpingNewcomersbecomeAmericans

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PUBLISHER’S NOTE

Latino immigrants represent today's best prospect of a nation created by immigrants. The"Americanos" universe is young and committed to succeed; constitutes a community of 55million people whom, soon enough, will be one third of the country's total population.

They are 10.7 million families with a buying power of $1.5 trillion. They are the most dy-namic segment of American demographics. Their political influence is growing at the im-pressive pace of 1.1 million new voters a year.

In these times of internal and international extremisms and turbulences, the Latino com-munity has proven their compromise with the United States of America fundamentalgoals and traditional values. Of course some of them face several major challenges:around 10% do not have a legal immigration status; one in four live in poverty. Andthere are other barriers like language and education.

And there is where También Somos AMERICANOS comes in. Our mission is to helpnewcomers become Americans. Understanding and supporting their cultural roots, wehave worked for almost 2 years now with clear agenda of immigrant integration.

Our high quality editorial content and multi-platform media programs offer marketers ac-cess to an audience that has been neglected by the --so called, mainstream Media. Webelieve that supporting Latino immigrants pursuit of their particular American Dreamthere will be plenty of great business opportunities for everybody. Join us.

César Romero


• CIRCULATION & DISTRIBU TION U.S. Latino

2015: 55,000,000 2050: 133,000,000

Yes, one third of thenation will be Latino

Print distributes morethan 50,000 magazinesmonthly.

We deliver (B2B) 42,000 to ourloyal, influential subscribers fromCalifornia (35%) to New York (7%);from Texas (15%) to Illinois (5%);from Washington (6%) to NorthCarolina (4%). More than 7,000copies are placed at universitiesand Latino umbrella organizationsan and 8,000 copies are placed inhigh-traffic waiting rooms at over75 Latin American Consulates inthe country.

También Somos DigitalEdition Distributes morethan 40,000 magazinesmonthly. Plus our robustwebsite presence.

We deliver directly to our digitalreaders computers, tables and mo-bile devices trough our select digitalsubscription system. We concen-trate in the most influential and afflu-ent readership among the youngerand technologically savy audience.From that we have developed areader profile, which could be de-fined with very few words, like: lead-ership and trendsetter.

AMERICANOS Radio With 2 programs a month, we haveover a year in the Digital radio uni-verse with a solid presence in themost important plattforms in thisformat.

Circulation audit inprogress.

The Circulation Verification Coun-cil’s (CVC) is in the process to auditour circulation to provide confi-dence that all copies are distributedas promoted. Meanwhile we willgladly provide you with all informa-tion which will substantiate our cir-culation and digital audience.

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OUR READERS También Somos AMERICANOSreaders are young and committedto succeed.The average yearly household income (HHI) of a TambiénSomos AMERICANOS reader is $66,000, larger than the Latinoaverage. The average permanence in the country of a TambiénSomos AMERICANOS reader is 19 years. Over seventy percent owntheir own home.

HHI$50,000 – $99,999 38.6% $100,000 – $149,999 16.2% $150,000 + 12.9% Median HHI $66,479

Gender Average Age

Male 48% Female 52% 18-24 23% 25-34 31% 35-44 22% 45-54 14% 55+ 10%Avg Age 37 Median Age 39

Marital status Homeownership Country / Region of birth

Married Not Married 39% 61%

69%

Our readers are loyal.

They actively turn to TambiénSomos AMERICANOS for trusted in-formation. Eighty-seven percent ofour readers rate También SomosAMERICANOS either excellent orgood. Our readers spend, on average43 minutes reading También SomosAMERICANOS.

También Somos AMERICANOSreaders respond and retain.

Advertising in También SomosAMERICANOS makes an impact.Seventeen percent of our sub-scribers accessed an advertiser’swebsite after seeing them in ourpages. Eighty-one percent fre-quently purchase products orservices seen from ads in TambiénSomos AMERICANOS.

Our magazine is a reference forthe community.

Beyond the Immigration Reform de-bate, También Somos AMERICANOSis deeply committed to strengthen-ing the fabric of America throughhigh quality and easy to get storiesabout the practicalside of the integrations process.

United States 48%Mexico 26%Central America & Caribe 11 %South America 6% Other 9%

(2 above the na-tional average, 17 over the Latino average).

Sources: Politáctica January 2012 and Varela y Asociados June 2013.

Source: Politáctica Summer 2013 /�Subscriber study.


•The forgottentreasure, Latinos& Immigrants

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The United States has always been a nation of immigrants. Still, with over 40 million foreign born population, hasthe lead in the world. In this century the 55 million Latino community, two thirds of them American born, will bethe pillar to the nation's future.

Around three quarters of the 40 million foreign-born persons now living in the U. S. arrived originally from LatinAmerica (mostly Mexico). Likewise, it is correct to say that the vast majority of Latinos have a direct and stronglink with a father, mother or close relative that is a newcomer. There are 7.2 million families with mix immigrationstatus. As demonstrated in the last Presidential election, Latinos and immigration are part of the same story.

The future of America will be the future of their Americanos. Entrepre-neurialship and small business are their strengths

Immigrants started 28 percent of all new U.S. businesses in 2011, employing 1 in 10 U.S. workers.

Immigrant-owned small businesses employed an estimated 4.7 million people and generated an estimated $776billion in receipts in 2007.

Over the past two decades, immigrants made up 30 percent of thegrowth in small business creation

Over past decade, immigrants made up half of home purchases in the largest markets around the country.

Immigrants founded 18 percent of 2010 Fortune 500 companies, creating jobs for 3.6 million people.

When including immigrants and their children, the number of Fortune 500 companies with immigrant roots jumpsto 40 percent, employing more than 10 million people.

Sources: Get the Facts: Immigrants and the Economy - Five Reasons Why the U.S. Economy Needs Immigrants. Americas Society/Council ofThe Americas, 2013.

Nowadays Latinos arevisible everywhere, butmostly at the school –theaverage U.S. born Latinois 18, and at a workplace,they have the highestlabor-force participationrate (nearly 67%) of anyAmerican demographicgroup.


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También SomosAmericanos readersare a huge and attractive market

Latino purchasing power is $1.3 trillion and, according to the University of Georgia's Selig Center, will top $1.5trillion by 2015. Latinos are now by far the country's biggest minority-market segment.

And it should not be a surprise to anybody. “The economics are simple: Latinos spur demand. Seventy percent ofthe nation's gross domestic product is fueled by consumer spending. That means the Latino population, large,growing and increasingly prosperous will play a key role in America's economic future” (WSJ).

1 in 6 Americans is now a Hispanic

Latino population has increased by more than 52% since 2000. In the same period, the non-Latino white popula-tion grew less than 2% and blacks by 14%. Hispanic population accounted for more than half of the 27.3 millionincrease in the total U.S. population.

The size of the U.S. Hispanic population worldwide ranked 2nd, as of 2010. Only Mexico (112 million) had a largerHispanic population than the United States.

Hispanics are the Fastest-Growing U.S. population. Even with the current immigration rate of zero, by the end ofthis decade, there will be 66 million Latinos living in the U.S.

There are more Latinos in the U.S. than Canadians in Canada or Spaniards in Spain. The U.S. Hispanic marketranks as the third largest “Latin American economy” behind Brazil and Mexico. In the near future, America's Latinomarket would be the 11th-largest economy in the world—just below France, Italy and Mexico, and above SouthKorea, Spain and Indonesia. At $20,400 per capita, Latino America's purchasing power already exceeds the GDPper capita of all four BRIC countries—Brazil, Russia, India and China.

Hispanic-owned businesses generated $350.7 billion in sales in 2007, up 58 percent compared with 2002. In2007, businesses owned by people of Mexican origin accounted for 45.8 percent of Hispanic-owned businesses.

Latinos are younger: their median age is 27

Every 30 seconds, a Hispanic turns 18 years old.

Every week, 21,000 Latinos will be old enough to vote.

1.1 million Latino youths will turn 18 each year for the next 20 years. Politicians may see 1.1 million new voters ayear, but business owners see 1.1 million new workers with a strong work ethic.

As this year Latinos represent about 39% of California population, becoming the largest segment in the most pop-ulated state in the nation.

The Hispanic labor force grew by 53 percent from 2000 to 2010 -- the largest increase of any segment.

Hispanic kids make up 23% of the 17 & under U.S. population (over 17 million). This is a 39% increase in 10years.

Sixty-five percent of U.S. Hispanics are Millenials, ages 22 to 35.


• Latinos arethe newAmericanMiddle Class

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They are Americanos because most of them come from a continent already named América (The Western Hemisphere).Therefore, the new Americans develop longer relationships with the brands and products they are introduced totheir integration process.

10.7 million Hispanic family households in the U.S.

Latino disposable income projected to nearly triple in a 15 year period (+173% 2005- 2020); that’s more thandouble the non-Hispanic growth rate during the same period (+82%).Source: IHS Global Insight – 2011 Hispanic Market Monitor.

1 in 5 teens is of Hispanic decent. By 2020 the Hispanic teen population is expected to grow 62 percent.

Hispanic households are larger than non-Hispanic households, 3.3 persons versus 2.4 persons.

Hispanics spend more than non-Hispanics in groceries, telephoneservices, furniture, men’s and boys’ apparel. Also children’s clothingand footwear.

Also, Latinos spend a higher proportion of their money on food (groceries and restaurants), housing, utilities, and transportation, andabout the same as non-Latinos on housekeeping supplies, furniture,appliances, women’s and girls’ clothing, and personal care productsand services.

They are the backbone of the home industry. Immigrants, who represented about 13% of the country’s population,accounted for 39% of net growth in homeowners between 2000 and 2010 (in California the rate was 82%, in NewYork 65% and in cities like Chicago, almost 100%).

“The expansion of foreign-born ownership demand was vital for keeping the slump from being even worse,” theMortagage Bankers said.

Latinos have a stronger need to communicate

At 33.5 million individuals, the U.S. Hispanic online market continues to grow at an explosive level. 26.8% of His-panic internet users spent six hours or more on social media sites, versus only 8.5% of total internet users. 78 per-cent use the Internet as their main information source, even more than television. 86 percent of U.S. Hispanicshave a high-speed Internet connection in their homes. Hispanic mobile users who are bilingual are 39% morelikely to own a smartphone compared to an average mobile user.Source: Selig Center.

Among our readersOwner or partner of a business 18%

Holds a managerial/ professional position 21%

Has a college or post-graduate degree 42%

Sources: Politáctica January 2012 and Varela y Asociados March 2013


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Circulation& Distribution

Circulation & Distribution

201,600TOTAL MONTHLY READERSHIP FOR AMERICANOS Digital

The future is now. También Somos AMERICANOS Digital edition works for our readers.With a rate of 4.2 readers for one magazine distributed by e-mail, También Somos AMERICANOS takes the leadin the transition to digital media.

50,000 BtoB direct circulation among the largest markets in the country

También Somos AMERICANOS publishes in Spanish because it is the language Latinos trusts the most. Morethan eight-in-ten (82%) Latino adults say they speak Spanish, and nearly all (95%) say it is important for futuregenerations to continue to do so. In fact, the majority of Hispanics (59 percent) claim to speak Spanish "all thetime", with another third saying they speak Spanish at least half of the time. Only four percent of Hispanics claimto never speak Spanish, according to Market Segment Research.

U.S. residents 5 and older who spoke Spanish at home in 2010 was 37 million or 75.1%. Those who "hablan es-pañol" constituted 12.8 percent of U.S. residents 5 and older. More than half of these Spanish speakers spokeEnglish “very well.”

Latino market, a nationwide phenomenon

Latino demographic power, 55 million people. They are young and determined to succeed. (By 2050will be 132.8 million. Hispanics will constitute 30 percent of the U.S. population).

Arizona, California, Colorado, Florida, Illinois, New Jersey, New York and Texas have over 1 million Latinos, each.

2011 U.S. Hispanic Population -- 51,927,000

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14 largest U.S. Hispanicgroups by origin

1 Mexicans 33,539,0002 Puerto Ricans 4,916,0003 Salvadorans 1,952,0004 Cubans 1,889,0005 Dominicans 1,528,0006 Guatemalans 1,216,0007 Colombians 989,0008 Spaniards 707,0009 Hondurans 702,00010 Ecuadorians 645,00011 Peruvians 556,00012 Nicaraguans 395,00013 Venezuelans 259,00014 Argentineans 242,000

Sources: 2011 American Com-munity Survey(1% IPUMS sample).

Arizona, California, Colorado, Florida, Illi-nois, Nueva Jersey, Nueva York and Texashave more 1,000,000 Latinos , each.

The top 10 largest Latinomarkets are: California ( $253 billion), Texas ($175 billion), Florida ($101 billion), NuevaYork ($76 billion), Illinois ($43 billion), Nueva Jersey ($3 billion), Arizona ( $31 billion ), Colorado ($21 billion), NewMexico ($18 billion) and Georgia ($15 billion).


The Conversation about Immigrant integration starts at www.tambiensomosamericanos.comWe can’t help but brag about our digital platform, that of course also includes video and audio. They reflect ourcommitment to deliver hard-hitting journalism combined with informative, useful and entertaining features. But there’s so much more. Several exciting sections that cover everything from food to health, photo, movies, andcalendar listings, financial advise, and the list goes on and on.

We Reach Our Readers When They Are On The Go with our mobile digi-tal presence

También Somos AMERICANOS Digital edition was born ready for iPad and other mobile devices.

• 19% of También Somos AMERICANOS monthly visits are generated on mobile devices.• 45,000 downloads in every edition.

También Somos AMERICANOS digital Radio, YouTube Channel and interactive edition are a perfect match for ouralready successful social networks as Facebook and Twitter.

Editorial Map 2015January. Money and politics. Financial and formal education, two smart investments for everybody. The new politicalmap toward the 2016 presidential election. What will the parties do with the Latino vote?

February. Love and Immigration. Sex, health and education: three priorities for a better life. The (new) immigrationsystem; how to navigate it. The 7.2 million families with a mix immigration status.

March. Fashion and beauty. The new role models. Healthy food. Preparing for the University (academics and monies).

April. The Future issue. Toward a Latino U.S. How Latinos will prepare for being one third of the nation's population;from prison of classrooms? Trend and worries. The Latino market in the global economy.

May. Women’s world. The Super moms! (Mothers’ Day). Women empowerment from childhood to College: prejudicesand the opportunities. Women and politics. Is the U.S. ready for its first female President?

June. Travel on a budget. Fun for the whole family. When the kids leave home (school? Job? New family?). Best prac-tices and challenges. Real Estate: A real opportunity: 10.7 million Latino households, only 6 million homeowners.

July. Technology & Education issue.Wireless communication, here and abroad. Education online, is it good for me?

August. Back to school issue. Education, as investment. The academic challenges and opportunities for an immigrantson (daughter). From hard work to smart work, best practices.

September. Immigrant integration issue. First generation in America; the owner manual. Is the south (Latin America)good for vacation and retirement? How Latinos become Americans. Saving to retire in the south.

October The (good) health issue. From administrate illness to prevent it, learning to stay resilient. Drugs, nature andvices, the wise choice.

November. The holidays issue. The best presents: Saving for emergencies and the future. The best gadgets of the sea-son: for whom and for what. The immigrant relation with the financial system: how-to-survive it.

December. Holidays in the new home. Immigrants old and new traditions. Prepare for the cold. The year’s balance. (Fi-nancial, family and fun).

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The new life isdigital


National Advertising Rates

No cancellations accepted after closing date for space reservations. Accounts over 30 days liable and maybe charged 1.5 interest per month and all reasonable cost. Advertising materials due within 10 days ofspace reservation closing date.

Magazine Page 4 COLOR (CMYK)Full Page $5,150.001/2 Page $4,050.001/3 Page $3,750.00

COVERS:Second $6,120Third $6,600.00Fourth $6,850.00

SPREADSCenter $7,850.002nd Cover and Page 1 $7,950.003rd Cover and page 32 $7,400.00Special rates for digital editions upon request

Ad Specs

Please send materials to:También Somos Americanos39 Fisher Avenue, Tuckahoe, NY, 10707

File Format specs:Composite PDF (Postscript): Files must be created carefully to ensure that they are properly optimized for hi-res resolution output. Fonts need to be either outlined or properly embedded. File must be process in CMYKmode, no fifth color will be accepted. Trapping must be include in the file if needed. Standard trim; includebleed and center marks (cropping mark), no marks in the “live” or bleed” image area.

AD SIZES:

FULL PAGE/trim size: 8.375 X 10.875 (plus .125 bleed all sizes if needed)Live Area 7.639 X 10.1251/2 page H. non bleed available upon requestSPREADS 16.731 X 10.872 (plus 1.125 bleed all sizes if needed)Live area: 16.041 X 10.125. Gutter: 0.735"Type

Web Page full color (RGB)Type Banner on Box Ad on Banner Box onHomepage Homepage Subpage Sub-pageSize 740x222 221X208 740x222 221X2083 Months $3,450 $3,050 $3,150 $2,8506 Months $5,520 $4,650 $5,250 $4,4201 Year $10,050 $8,450 $9,750 $8,540

• Inquire about additional options including special packages andone-month opportunities.

Támbien Somos AMERICANOS39 Fisher Avenue, Tuckahoe, NY, 10707

Publishing Office: 917 833 2525

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Media Kit 2015