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2015 - 2015 Media Kit for the Department of Student Media at Marquette University
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1
MED
IA K
IT
2015-2016
MARQUETTE UNIVERSITY
DIEDERICHCollege of Communication
DEPARTMENT INFORMATION ...................... 04
WHO WE ARE ............................................ 05
MARQUETTE STATISTICS ............................ 06
PUBLICATION DATES .................................. 09
MARQUETTE+CLASSIFIEDS ..................... 10
DISPLAY TRAINING ..................................... 12
PRINT SIZES .............................................. 14
TRIBUNE DISPLAY RATES ........................... 15
MARKETING RATES .................................... 17
DIGITAL ADVERTISING RATES ...................... 19
MARQUETTE+INK RATES ......................... 21
MARQUETTE+LIVING RATES..................... 23
TABLE OF CONTENTS
Marquette Student Media Advertising, known as MSMADS, is a program designed to equip students with the skills and experience needed to work in the fields of marketing, sales and advertising. This student-run department stresses quality and self-growth as a means of assessment. As the Executive Director, I feel very privileged to be leading this year’s team of talented individuals and promise to make this experience a journey of empowerment, functional training and expanded career opportunities.
To our clients, we thank you for allowing us to be a part of your success in achieving your goals, and most of all for contributing to our professional growth and development.
To our prospective clients, in the words of Mark Twain, “The secret of getting ahead is getting started.” So, let’s get started!
Maria LealExecutive Director, Department of Advertising & Marketing
WELCOM
Efrom
the director
4
ADVERTISINGPUBLICATIONS & DIGITAL BROADCASTde
part
men
tin
form
atio
nThe Marquette Wire1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editorial: 414.288.7246www.MarquetteWire.org
The Marquette Journal1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editor-in-Chief: [email protected]
The Marquette Tribune1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editorial: [email protected]
MSMADS Advertising1131 W. Wisconsin AvenueRoom 026Milwaukee, WI 53233Director: 414.288.1739Sales: 414.288.1738Billing: 414.288.1736Circulation: 414.288.7057Fax: [email protected]
Marquette+Ink, PrintingSales: 414. [email protected]
Marquette+Classifieds, ListingsSales: 414.288.6757sales@marquetteclassifieds.orgwww.MarquetteClassifieds.org
Marquette+Living, HousingSales: 414,[email protected]
MUTV1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233GM: 414.288.6902www.MarquetteWire.org
Marquette Radio1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233GM: [email protected]
Marquette Student Media serves the Marquette and Milwaukee communities through six media outlets. They include The Marquette Tribune, MarquetteWire.org, The Marquette Journal, MUTV, Marquette Radio and the department of Advertising and Marketing. Each media provides unique educational and leadership opportunities for the students of Marquette, while supporting the educational mission of the Diederich College of Communication.
Executive Director Advertising: Maria LealDirector of Account Services: Pedro J. BonninExecutive Director MU Wire: Andrew DawsonJournal Managing Editor: Matthew Kulling MUTV Station Manager: Brian GeorgesonMarquette Radio Program Director: Laura Noviskis
WHO WE ARE
6
stat
isti
csm
arqu
ette
In the United States, Millennials are 86 million strong with a spending capacity of over $382 billion dollars per year.* With nearly 11,800 18 to 24 year olds living on Marquette’s campus, Student Media is the most effective method for reaching this important demographic.
* www.research.refuelagency.com/reports/college-explorer
MARQUETTE STATISTICS
UNDERGRADUATE 8,410
GRADUATE PROFESSIONAL 3,335
FACULTY/STAFF 2,705
TOTAL 14,450
TUITION & BOARD $48,390
DIVERSITY 25%
FEMALE STUDENTS 53%
SORORITIES/FRATERNITIES 25%
NON DISCRETIONARY SPENDING $382 BILLION
CLOTHING & SHOES $18.6 BILLION
ENTERTAINMENT $9.6 BILLION
MOVIES/MUSIC $21 BILLION
FOOD $50 BILLION
CELL PHONE $14 BILLION
PERSONAL CARE $4 BILLION
ANNUAL SPENDING BY 18-24 YEAR OLDS
HOW ADVERTISING GETS THROUGH TO COLLEGE STUDENTS
SAMPLES 72%
COLLEGE NEWSPAPER ADS 62%
media
A Media Mix is a method of advertising a product across multiple platforms, such as digital, print and broadcast media, simultaneously. This strategy is designed to ensure your product or service is seen by your audience, regardless of their preferred media device. For more information on creating the perfect Media Mix package, please contact our sales department at 414.288.1738.
MIX
THE MARQUETTE TRIBUNE 38 NEWSPAPER STANDS MARQUETTEWIRE.ORGPRINT DISPLAY ADVERTISING 11” X 14” FULL COLOR POSTERSDIGITAL ADVERTISING
MARQUETTELIVING.ORG MARQUETTECLASSIFIEDS.ORG
MARQUETTE+LIVING PRINT
HOUSING LISTINGS & DIGITAL ADVERTISING DIGITAL LISTINGS & MID LEADER BOARDPRINT DISPLAY ADVERTISING
MEDIA MIX PRODUCT LINEUP
NEWSPAPER INSERTS DESIGN & MARKETING LARGE FORMAT PRINTING
POSTERS, PHOTOS & BANNERS CREATIVE & MARKETING SERVICES8.5” X 11”, 4,000 NEWSPAPERS
8
W. Clybourn St.
Wisconsin Ave.
Wells St.
Circ
ulat
ion 38 stands &
205 Distribution Locations
Marquette Student Media distributes 4,000 newspapers every Thursday to approximately 205 high-traffic locations on and off campus, reaching nearly 11,800 students and 1,800 professional staff. Aside from purchasing print display advertisements in the newspaper, clients have
the opportunity to rent the top portion of 38 newspaper stands, which are found in all residence halls, academic buildings and larger off-campus apartment complexes. For more information about these locations and prices please contact our sales department at 414.288.1738.
SEPTEMBER 2015 OCTOBER 2015 NOVEMBER 2015
DECEMBER 2015 JANUARY 2016 FEBRUARY 2016
MARCH 2016 APRIL 2016
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MAY 2016Su M Tu W Th F Sa1 2 3 4 5 6 78 9 10 11 12 13 14
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publicationdates
FALL 2015 SEMESTER
First Day of Class .............. Aug. 31Labor Day, No Class ............ Sep. 7Mid-Term Exams ...........Oct. 15-21Fall Break ....................Oct. 22-25Thanksgiving Break ...... Nov. 25-29Last Day of Class .............. Dec. 12 Christmas Break ....Dec 20-Jan. 17
SPRING 2016 SEMESTER
First Day of Class ...............Jan. 19Mid-Term Exams ............ Mar. 7-11Spring/Easter Holiday .....Mar. 17-28Last Day of Class .................May 7 Final Exams End .................May 14
IMPORTANT DEADLINES
• Contracts are due Mondays at 5:00 pm
• Artwork is due Wednesday at 2:00 pm
Regular Issue Color / Special Issue MU Living
10
MARQUETTECLASSIFIEDS.ORG (COMING SOON)m
arqu
ette
clas
sifi
eds
MarquetteClassifieds.org is a website created to assist Marquette students who want to sell, trade, find jobs or post information in a safe and secure online environment. This service is free of charge for all students who have a Facebook, Google or Twitter account plus a CheckMarq login ID. Local merchants will be allowed to post advertisements, but under the supervision of Student Media’s web content manager. For more information please contact Marquette Classifieds at:
POSITION & SIZE WEEKLY $
LOCAL LISTING $25.00
MID LEADER BOARD (728 x 90) $50.00
STUDENT LISTING FREE
Marquette+ClassifiedsSales: 414.288.6757sales@marquetteclassifieds.orgwww.MarquetteClassifieds.org
DISPLAY ADVERTISING
Display advertisements are advertisements often found in newspapers, magazines and special supplements. The cost of one advertisement is determined by its size, so the larger the advertisement the higher the cost.
In the newspaper industry, advertisements are measured by Column Inches. The CI is found by multiplying the number of columns the advertisement can fit across, by its height in inches. A typical tabloid newspaper is 5 vertical columns wide (equaling 10 inches) by 16 inches high. To help you establish the cost of a display advertisement, follow the step-by-step instructions on pages 12 and 13. advertising
trainingReadership: Publication’s main audience.Call to Action: Sale incentive offered by an advertiser. Analytics Report: Report used to track website traffic.Ad Flight: Total length of an advertising campaign.
Slogan: Motto or phrase used in an advertisement for a single product.Tageline: Motto or phrase used to represents the entire business.Headline: Primary copy intended to be read first by the customer.
PDF: A file format that embeds the text, fonts and graphics needed to display an image. Great for print.JPEG: Digital files, commonly used for digital photos. Uses“lossy” compres-sion, meaning image quality is lost as file size decreases.EPS: A graphics file format used in vector-based images. Associated with Adobe Illustrator. Great for Print.PNG: A file format best used for web graphics needing few colors and a transparent background. Dot per Inch: The quality or resolution of the image. Newspaper images average 200 DPI. Magazines and posters average 300 DPI.
Vector: File format that is based on mathematics, associated with Illustrator.Raster: An image created via pixels, associated with Photoshop.
InDesign: An Adobe program used for layout & design. Vector & RasterPhotoshop: An Adobe program used for editing photographs. RasterIllustrator: An Adobe program used to create graphics & logos. VectorRaw File: The original file created with InDesign, Photoshop Illustrator.
CI: Column InchK: Column and BlackDPI: Dots Per InchC: ThousandCPM: Cost Per Thousand
INDUSTRY STANDARD ABBREVIATIONS
INDUSTRY STANDARD TERMS
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RUN LENGTHThe Marquette Tribune is published every Thursday with 27 publication dates. For optimal marketing results, pair your print advertisement with an online advertisement.
SPACEMASTEROnce the dates, cost and sizes are determined by the client, the Account Executive will enter the information into SpaceMaster, our secured financial database. An Insertion Order will be generated and send to the client.
INSERTION ORDERUpon receiving the Insertion Order, the client will sign and send it back to the AE. An ad cannot run without a signed Insertion Order.
DETERMINE WIDTHCount the number of columns the advertisement stretches across.
4 Columns
DETERMINE COLUMN INCH Multiply the number of columns by the height.
4 Columns x 8 Inches = 32 CI
ADDITIONAL COST / DISCOUNTS
Secured Place add 10%
Color add $3.50/CI
Freq. Discount subtract 10%,15%, 18% or 20%
DETERMINE THE RATE
University/Student $ 5/CI
Local $ 8/CI
National $12/CI
PRICE CALCULATIONdi
spla
ytr
aini
ng
DETERMINE HEIGHTMeasure the height of the advertisement in inches.
8 Inches
Once steps 1 through 6 are completed, a simple calculation will establish the cost of the advertisement and insertion order.
NOTE: A contract or insertion order is a legal and binding document.
The Marquette Tribune Incentives:• Over 205 high traffic distribution sites• 4,000 total circulation• Published every Thursday• Week long shelf life• Target demographic of 18-24 year olds• 8,365 undergrads and 3,417 post-grads• 2,105 faculty and staff on campus
1k 2k 3k 4k 5k
8”
6”
4”
2”
displaytraining
4 COL X 8 INCHES = 32 CI
ENTER DISPLAY RATE X $8.00
TOTAL FOR 1 AD / WEEK LONG RUN = $256.00
COLOR / PLACEMENT (COLOR CI X $3.50) + $112.00
NUMBER OF RUNS X 1
TOTAL INSERTION ORDER = $368.00
THE EQUATION
S TA C K SPANCAKE HOUSE & CAFE
MILWAUKEE’S BEST REVIEWED BREAKFAST& CAFE
2526 NORTH FARWELL AVE, MILWAUKEE, WI 53202
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Prin
t SIZ
ES
DISCOUNTS Non - Profit -10% OFF TOTAL PRICE
Student Organization -12% OFF TOTAL PRICE
5 - 10 RUN TIMES -15% OFF TOTAL PRICE
11 - 20 RUN TIMES -18% OFF TOTAL PRICE
21+ RUN TIMES -20% OFF TOTAL PRICE
SAMPLE SIZES
1k: 1.878 inches2k: 3.908 inches3k: 5.939 inches4k: 7.969 inches5k: 10.00 inches
Gutter: 0.1667
CONVERSION TABLE
OTHER OPTIONSNewspaper Stands $400.00/Week
Front Page Starting at $200.00
Inserts $400.00/Issue
2k x
5” S
M B
ox
5k x
16”
Ful
l Pag
e
4k x
10”
Hal
f Pag
e
5k x
8” H
alf P
age
5k x
4” Q
uarte
r Pag
e
2k x
10”
Qua
rter P
age
5k x
3” B
ig B
otto
m B
anne
r
4k x
5” Q
uarte
r Pag
e
RATES & ADD ONS
Local Rate $8.00/Column Inch
Student/University Rate $5.00/Column Inch
National Advertising Rate $12.00/Column Inch
Full Color Rate* +$3.50/Column Inch
Secure Placement +10% To Total Cost
5k x
2” S
M B
otto
m B
anne
r
5k x
1.5”
Fro
nt P
age,
Color
Printing Inserts, Full Color 1 Side $221.00/Issue
RATES AT A GLANCE
COLUMN SIZE AD SIZE COLUMN INCH DIMENSIONS LOCAL NATIONAL UNIVERSITY
5k x 16” Full Page 80 CI 10” x 16” $640.00 $960.00 $400.00
5k x 8” Half Page Horizontal 40 CI 10” x 8” $320.00 $480.00 $200.00
4k x 10” Half Page Vertical 40 CI 7.969” x 10” $320.00 $480.00 $200.00
5k x 4” Quarter Page Horizontal 20 CI 10” x 4” $160.00 $240.00 $100.00
4k x 5” Quarter Page Vertical 20 CI 7.969” x 5” $160.00 $240.00 $100.00
2k x 10” Quarter Page 20 CI 3.908” x 10” $160.00 $240.00 $100.00
5k x 3” Big Bottom Banner 15 CI 10” x 3” $120.00 $180.00 $75.00
5k x 2” Small Bottom Banner 10 CI 10” x 2” $80.00 $120.00 $50.00
2k x 5” Small Box* 10 CI 3.908 “ x 5” $80.00 $120.00 $50.00
5k x 1.5” Front Page Banner, Full Color 7.5 CI 10” x 1.5” $300.00 $400.00 $200.00
*Equivalent to the size of a former Classifieds advertisement. All Small Box advertisements will receive a free online listing at www,MarquetteClassifieds.org.
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A TOUCH OF COLOR
Color is sold by the column inch and is determined by multiplying the size of the advertisement in column inches by the color cost. That cost is then added to the cost of the advertisement space. A typical 1/2 page local advertisement (40 CI) is $320.00 for the space, and $140.00 for the color to equal $460.00, total.
According to the Newspaper Association of America** color advertisements are 33% more noticeable than black and white advertisements and 18% more likely to drive readers to look for more information.
*ReadesResearch, “Black and White Ads Struggle in a Colorful World.” http://www.readexresearch.com/ad-effectiveness-color-2012/
**NAA is a trade association representing approximately 2,000 newspapers in the USA and Canada. www.naa.org
COLOR APPLICATION PRICE PER COLUMN INCH ONE SPOT COLOR One spot color is the combined use of one predefined ink and black. The two colors can be used as a duotone or as a predefined monotone, as seen above. With either result, and for a minimal cost, your advertisement will pop in a sea of gray scale imagery..
FULL COLOR Full color process printing is the art of combining four inks (cyan, magenta, yellow and black) to create colorful graphics, as seen above. Benefits of using full color in an advertisement includes measurable visibility, elevated brand recognition and a 33%* higher recall over black and white advertisements.
ONE SPOT COLOR $1.50 CI
FULL COLOR $3.50 CI
marketing
ratesFor one week your advertisement will be displayed on the leader board of 38 campus newspaper stands. Known for being the only location on campus a vendor can post an advertisement, the stand is specifically designed to catch the attention of any student or faculty member entering a university building.
Full Color (up to 14” x 11”) $400/one week
NEWSPAPER STAND FRONT PAGE
Specifically designed for the “Page One” reader, this full color advertisement provides premium display location and first-view priority.
Front Page (10” X 1.5”)Starting at $200
You can design, print and distribute inserts in The Marquette Tribune. Inserts are purchased per thousand, stating at $110 per thousand. Purchase as few as 1,000 or as many as 4,000.
NEWSPAPER INSERTS
Insert Cost ($40 Savings) $400
Printing, B/W 1 Side $173
Printing, B/W 2 Sides $233
Printing, Color 1 Side $221
Printing, Color 2 Sides $335
Total Cost, Print & Inserts, Full Color 1/0 $621
*Inserts and/or artwork must be delivered to the printer one week prior to the publication date. Your Account Executive can help arrange the details.
Journal Print GroupAtt. Lynn Schoohs600 Industrial DriveWaupaca, WI 54981715-258-7811
INSERT / PRINTING PER 4,000 PRICE
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CREA
TIVE
serv
ices DESIGN & COPY WRITING
Student Media Advertising and Marketing offers design services that include logos, website splash pages, carousel artwork, e-Newsletters, business cards, posters, info-graphs, brochures, advertisements, flyers, content and visual development. The cost is based on the estimated time needed to complete the job, visual requirements and media purchases. For more information please contact Kimberly Zawada at 414.288.7057.
SERVICE COST
DESIGN WORK. MEDIA PURCHASE FREE
DESIGN WORK, NO MEDIA PURCHASE $30 HOUR
DIGITAL ADVERTISING: THE MARQUETTEWIRE.ORGDigital
advertisingThe MarquetteWire.org features content from The Marquette Tribune, The Marquette Journal, MUTV, Marquette Radio and the department of Advertising and Marketing, all in one location. Our platform streamlines the way sports, entertainment, news, video and music are disseminated to the Marquette viewer. Advertising Packages are available for print and online, with a weekly up-to-date analytical report.
ONLINE ANALYTICS
Average Sessions Per Day 3,468 SESSIONS
Average Sessions Per Month 28,462
Average Page View Per Month 43,353
New Visits / Returning Visits 63% / 37%
Male / Female Demographics 54 % / 46%
18 - 24 Year Old Demographics 27.5 %
25 -34 Year Old Demographics 33.5%
35 - 44 Year Old Demographics 15.5 %
FREQUENCY DISCOUNT
BUY FIVE OR MORE MONTHS 25% OFF CONTRACT
BUY THREE MONTHS 15% OFF CONTRACT
BUY FOUR MONTHS 20% OFF CONTRACT
BUY TWO MONTHS 10% OFF CONTRACT
LOCATION PIXEL SIZE WEEKLY $ MONTHLY $
SPLASH PAGE STANDARD $175.00 $600.00
LEADERBOARD 728 X 90 $150.00 $500.00
SIDE BUTTON 300 X 250 $100.00 $300.00
TOWER 300 X 500 $150.00 $500.00
FOOTER 728 X 90 $125.00 $400.00
EX LEADERBOARD (728+205) X 90 $200.00 $600.00
EX FOOTER (728+205) X 90 $150.00 $500.00
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LARGE FORMAT PRINTINGThe Student Media production lineup now includes large format printing, produced by our state-of-the-art Epson Stylus Pro 9890 printer. With a maximum resolution of 2880 x 1440 dpi, this printer can produce museum quality photos at a reasonable price. The 43” maximum print width is also ideal for posters and banners, averaging $5.50-$6.00 per square foot. Orders can be taken via phone or in person.
Additional Costs: Foam Core, Special Order Paper, Rush Jobs and Graphic Design.
Photo & Poster Media: Up to 43” Wide, LexJet Sunset Photo eSatin 250 & 300, Matt Decals Paper, Outdoor Scrim and Indoor Back-lit.
Marquette+Ink1131 West Wisconsin Avenue, 026Milwaukee, WI 53233Sales: [email protected] www.MarquetteInk.org
Example Size Price
18” x 24” $16.50
20” X 30” $22.92
24” x 36” $33.00
POSTERS, MATTE & SATIN$5.50 PER SQUARE FOOT
POSTERS, MOUNTING$3.50 PER SQUARE FOOT + POSTER COST
18” x 24” $10.50
20” X 30” $14.58
24” x 36” $21.00
Example Size Price
INDOOR BANNER$5.50 PER SQUARE FOOT
36” x 48” $66.00
24”” x 72” $66.00
Taped Edges $10.00
Example Size Price
OUTDOOR BANNER$5.50 PER SQUARE FOOT
24” x 72” $66.00
36” X 72” $99.00
42”x 72” $115.50
Example Size Price
8” x 10” $3.34
16” X 20” $13.33
20” x 30” $25.00
Example Size Price
24” x 72” Banner Stand $25.00
24” x 36” Banner Stand $25.00
24” x 36” With Shelf $33.00
BANNER STANDS$25.00 RENTAL + INDOOR BANNER COST
PHOTOS$6.00 PER SQUARE FOOT
Example Size Price
Marquette+Ink
Printing
PRINT & ONLINE INFORMATIONm
arquette+livinghousing guide
PRINT SIZES AND RATES
LISTING $100.00
HALF PAGE $275.00
FULL PAGE $500.00
INSIDE BACK COVER $700.00
INSIDE FRONT COVER $700.00
BACK COVER $1,000.00
CENTER SPREAD $1,200.00
SECURE PLACEMENT 10%
ONLINE RATES - ONE MONTH
1 - 10 UNITS $40.00
11 - 20 UNITS $60.00
21 + UNITS $80.00
SIDE BUTTON $25.00
FEATURE AD +$10.00
1 -10 UNITS $165.00
1 - 20 UNITS $250.00
21+ UNITS $330.00
ONLINE RATES - SIX MONTHS
Marquette+Living is a multi-media resource created to support students with their off-campus housing needs. Marquette+Living features a print edition magazine that lists some of the best off-campus housing, helpful resources and feature stories. The online website, MarquetteLiving.org, has an expansive platform so property owners can use photos, videos and other descriptive information to showcase their listings. While the site is still in its infancy, it will soon feature roommate searches, sub-lease searches and blogs.
MARQUETTE UNIVERSITY
DIEDERICHCollege of Communication
