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Alliance magazine is the official means of communication of the United States – Mexico Chamber of Commerce (USMCOC) which serves as the leading binational business organization working to promote mutually beneficial trade and investment relationships between Mexico and the United States. Alliance magazine is committed to providing relevant information about its binational business community, expanding communication for its members, and furthering the goals of being the Ambassador of Good Business. Editorial content includes updates on public policy as well as information on chamber events, discounts and services. Readers will find business information and data from national experts on economics, energy, finance, international trade, policies and legal updates. Alliance is delivered to Chamber members entrepreneurs, directors and senior executives from organizations concerned with strengthening binational trade relations between Mexico and the United States, public and private strategic alliances. MEDIA KIT 2013 Readers Profile Alliance

MEDIA KIT 2013 - USMCOC · 2014. 9. 30. · Mexico City, Monterrey, Veracruz, Puebla, Aguascalientes, Guanajuato, Guadalajara and Morelia. Alliance magazine is also published on the

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Page 1: MEDIA KIT 2013 - USMCOC · 2014. 9. 30. · Mexico City, Monterrey, Veracruz, Puebla, Aguascalientes, Guanajuato, Guadalajara and Morelia. Alliance magazine is also published on the

Alliance magazine is the official means of communication of the United States – Mexico Chamber of Commerce (USMCOC) which serves as the leading binational business organization working to promote mutually beneficial trade and investment relationships between Mexico and the United States.

Alliance magazine is committed to providingrelevant information about its binational business community, expanding communication for its members, and furthering the goals of being the Ambassador of Good Business.

Editorial content includes updates on public policy as well as information on chamber events, discounts and services. Readers will find business information and data from national experts on economics, energy, finance, international trade, policies and legal updates.

Alliance is delivered to Chambermembers entrepreneurs, directors and senior executives from organizations concerned with strengthening binational trade relations between Mexico and the United States, public and private strategic alliances.

MEDIA KIT

2013

Readers Profile

Alliance

Page 2: MEDIA KIT 2013 - USMCOC · 2014. 9. 30. · Mexico City, Monterrey, Veracruz, Puebla, Aguascalientes, Guanajuato, Guadalajara and Morelia. Alliance magazine is also published on the

Demographics:

United States:New York, Chicago, Dallas, Washington, D.C., Miami, Los Angeles, Seattle and Houston. Mexico:Mexico City, Monterrey, Veracruz, Puebla, Aguascalientes, Guanajuato, Guadalajara and Morelia.

Alliance magazine is also published on the USMCOC web site, which has an average of 140,000 hits per month and 5,000 unique visitors per month.

Distribution

Age profile Gender

30+

65%men

35%women

Social Grade Number of publications

89%A

11%B

Distribution: 3,000 magazines

Readership: 15,000

Average pass along rate

per magazine: 5 4Quarterly

Page 3: MEDIA KIT 2013 - USMCOC · 2014. 9. 30. · Mexico City, Monterrey, Veracruz, Puebla, Aguascalientes, Guanajuato, Guadalajara and Morelia. Alliance magazine is also published on the

What you will find in every Alliance edition:

· Short notes about relevant local, national and international events.

· Articles of interest including legal updates, binational and regional events and news from the Chamber.

· Articles from analysts and subject matter experts in policy, economy, finance, international trade, energy, etc.

· Highlights about individuals and companies

who, through their entrepreneurial and/ or social contributions, are exemplary binational leaders.

· Information on upcoming events

· New members

· Discounts

Page 4: MEDIA KIT 2013 - USMCOC · 2014. 9. 30. · Mexico City, Monterrey, Veracruz, Puebla, Aguascalientes, Guanajuato, Guadalajara and Morelia. Alliance magazine is also published on the

Inside coverInside back coverBack coverTwo pages insideFull page inside1/2 inside

1/4 page

*Members receive a 30% discount. Contact us if you require prices for binational members.All prices are in U.S. dollars, excluding turnover tax.

$ 2,275$ 2,275$ 2,795$ 2,795$ 1,755$ 910

$ 455

2 columns1 column

1/6 page

$ 1,274$ 637

$ 290

Sizes & Rates*

TWO PAGES FULL PAGE

44 cm. / 17.3 in.

44 cm. / 17.3 in.

22 cm. / 8.7 in.

22 cm. / 8.7 in. 22 cm. / 8.7 in.

10 cm. / 3.9 in. 7.5 cm. / 2.9 in.

1/2 PAGE (VERTICAL) 1 COLUMN

28.5 cm. / 11.2 in.

28.5 cm. / 11.2 in.

28.5 cm. / 11.2 in.

28.5 cm. / 11.2 in.

2/0.5 PAGE (HORIZONTAL) 1/2 PAGE (HORIZONTAL)

13.5 cm. / 5.3 in.

13.5 cm. / 5.3 in.

7 cm. / 2.7 in.

1/4 PAGE (HORIZONTAL)

Alliance offers a cost-effective way

to reach key Americans and

Mexicans decision makers at a

reasonable cost.

Contact usGabriela Kenny / Director of [email protected], Tel: (469) 893-1793

Cecilia Lopez / Publishing [email protected]