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With Colgate MaxWhite One Professional, busy patients can
enjoy visibly whiter teeth in just 3 days.1 Also, they only need as little as 30 minutesa day for home treatment.
Order today from your dental wholesaler.
Visibly whiter teeth in just 3 days
From minutes per daym
1. Mohan et al. J Dent 2008; 36:21–26.
NEW TOP-UP KIT
6973 CMWOP Cover Ad (The Probe)_AW2.indd 1 10/07/2014 11:47
Proudly serving the dental profession for over 50 years August 2014
PROBE PAGES Aug 14.indd 1 23/07/2014 14:55
Proudly serving the dental profession for over 50 years November 2014
Take control of your CPD
1st year's CPD free
ü easy tracking
ü peace of mind
ü wide ranging
ü flexibility
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Proudly serving the dental profession for over 50 years September 2014
PROBE PAGES sept 14.indd 1 01/09/2014 14:14
Colgate® Duraphat® offers a trusted range of clinically proven products for use both in-surgery and at-home
For prescribing information please see reverse
Working together for effective caries control
Proudly serving the dental profession for over 50 years January 2015
dentalrepublic.co.uk
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February 2015
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Proudly serving the dental profession for over 50 years
www.dentalrepublic.co.uk
ABOUT USEstablished in 1959, The Probe is the leading monthly dental magazine dedicated to keeping the profession informed with up-to-date news and features, as well as information on everything from business and finance to dental technology and product launches.
With a target audience of dentists, practice managers, hygienists, nurses, dental receptionists, final year dental students and laboratory staff, The Probe is an essential read for the whole dental team.
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Proudly serving the dental profession for over 50 years December 2014
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Why The Probe?
• The best response for advertisers
• The market leading monthly
• Reaches every practice in the UK
• Read by over 36,330* professionals
The Probe has an ABC audited circulation of 14,494 (ABC Jan 13 - Dec 13) delivering a readership excess of 36,330.
*Probe readership survey 2006
www.dentalrepublic.co.uk
Industry leading editorialThrough campaigning editorial, The Probe represents the interests of dental teams who often work in relative isolation and rely on The Probe as a key source of support, business information and advice.
The Probe is committed to fighting for the rights of dental teams. They trust and rely on the title to help them run their businesses. The magazine focuses on identifying new trading opportunities and provides must have information to help dentists improve their practices.
The Portfolio Dentistry...we’ve got it covered
Enter NowDownload your entry brochure at www.dentalrepublic.co.ukor call 01732 371 570
Sponsored by:
T H E D E N TA L I S T S
at the
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In addition to the recognised market leader of dental information - The Probe - the Purple Media dental portfolio has an unsurpassed range of products dedicated to the development of the dental sector as a whole, providing clinical, product & business information to professionals in every part of the dental industry.
To find out more about our impressive portfolio of products and discover how we can help you maximise the return on your marketing investment please contact us on the details found at the end of this media pack.
British Dental Nurses’
JOURNAL®
The Journal of the British Association of Dental Nurses
Price £4.99 | Volume 74 edition 1 | winter 2014
News 4-10
Tax chaNge 12
BaDN cOUNcIL MeMBeRs 18
BaDN cONFeReNce 20-21
BaDN BeNeFITs 24
DIaRY DaTes 25
cPD 27-32
TRaININg DIRecTORY 33
PRODUcTs 34-37
New BADNCouNCilMeMBers
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INsIDe ThIs IssUe:
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Our other dental publications include:
Smile The Dental Awards BDNJ
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Promotional OpportunitiesThe complete solution...create a bespoke package to suit your needs
AdvertisingThe Probe offers premium advertising sites opposite its editorial content. If you are planning a new campaign, there are various opportunities The Probe can offer to convey your message to the people that matter. Options include:
•PageAdvertising•PolybagSponsorship•FalseFrontCovers•Gatefolds•Tip-on/Covermounts•Advertorials•Post-itnotes Inserts
Through the investment made in our ABC profile, we are able to target specific parts of the circulation, maximising your ROI. We have run everything from single page fliers to 16 page supplements to product cover mounts.
ClassfiedAdvertise all dental related products and services, including equipment, computers, chair, x-rays & instruments, as well as the latest property news. The classified section is available for promotion of new products and initiatives.
Awards SponsorshipThe Dental Awards recognise excellence within the dental industry - regarded as the ‘Oscars’ of dentistry, they acknowledge achievements in all sectors of the industry. Becoming a sponsor of the highly respected and influential Dental Awards is a guaranteed way to be seen as one ofthemajorplayersinthedentalindustry.Gainmaximum exposure to the people that matter - your customers.
SponsorshipsThe Probe offers many opportunities to sponsor articles and columns. These can be linked to your marketing campaign and are a cost effective way of raising your company profile with regular coverage in every issue.
•Featuresponsorship-includesadpage,comment and logos•Column/pagesponsorship-buyersguide,Letters from OZ & Diary Dates•Bespokeeditorialinitiatives
Bespoke Contract Publishing The Probe publishes numerous supplements to help achieve particular client objectives. Our supplements are written inconjunction with a designated supplier offering detailed advice on a specific aspect of the dental trade.
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Recommend Sensodyne® with NovaMin® for specialist expertise in dentine hypersensitivity care*with twice daily brushingReferences: 1. Burwell A et al. J Clin Dent 2010; 21 (Spec Iss): 66-71. 2. LaTorre G, Greenspan DC. J Clin Dent
2010; 21 (Spec Iss): 72-76. 3. West NX et al. J Clin Dent 2011; 22 (Spec Iss): 82-89. 4. Earl JS et al. J Clin Dent
2011; 22 (Spec Iss): 62-67. 5. Earl JS et al. J Clin Dent 2011; 22 (Spec Iss): 68-73. 6. Ef� andt SE et al. J Mater Sci:
Mater Med 2002; 13 (6): 557-565. 7. Parkinson CR & Willson RJ. J Clin Dent 2011; 22 (Spec Iss): 74-81. 8. Wang Z
et al. S Dent 2010; 38: 400-410.SENSODYNE, NOVAMIN and the rings device are registered trade marks of the GSK group of companies.
Clinically proven sensitivity reliefNovaMin® builds a hydroxyapatite-like layer over and within exposed dentine tubules,1-5 repairing your patients’ dentine, to provide clinically proven sensitivity relief.*
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INTRODUCING A BREAKTHROUGH IN EVERYDAY CAVITY PROTECTIONPROVEN BY 8 YEaRs Of cliNical REsEaRch iNVOlViNg 14,000 PEOPlE
* versus a regular fluoride toothpaste with 1450 ppm fluoride.
References1. Cantore R et al. J Clin Dent. 2013;24 (Spec Iss A):A32-A44. 2. Wolff M et al. J Clin Dent. 2013; 24 (Spec Iss A):A45-A54. 3. Santarpia P, Lavender S, Gittins E et al. Submitted for publication in Am J Dent. 2013. 4. Kraivaphan P et al. Caries Res 2013;47:582-590. 5. Hu DY et al. Data on file. Colgate-Palmolive Company, 2013.
COLGATE. COMMITTED TO A CAVITY-FREE FUTURE
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6557_MCP_210x285_ Ad.indd 1 15/05/2014 11:23 Allied Wessex has a new exclusive scheme designed especially for the dental profession offering exceptional premiums with a market leading motor Insurer. We do the price comparison against all the direct writers and Internet providers. Take advantage today give us a call! Benefits Include:-
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The Probe | December 14
48 | BUSINESS & FINANCE
dentalrepublic.co.uk
PROBE Business&Finance.indd 1 27/11/2014 14:53
Marchpen House, 45-47 Friern Barnet Road, London N11 3EG.TEL 020 8361 4075 FAX 020 8361 4145 e-mail: [email protected]
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For free patient handouts, postersand prescription forms, please contact:
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For free colour charts, patienthandouts, posters and prescriptionforms, please contact:
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To advertise here
Please contact
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T: 01732 371 572
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UK’s Top Locum and Permanent NHS and Private Dental Vancancies Register today, email CV to Kelly Saxby
Looking for a Locum or Permanent Dentist for your practice?
Contact us on 020 8300 7971
or visit our website for full list of vacancies
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Please contact: Nick Ledingham BSc, FCATel: 0151 348 8400Email: [email protected]
- Assistance with Buying & Setting Up Practices - Tax Saving Advice for Associates and Principals - Incorporation Advice- NHS Pensions Advice - Particular Help for New Associates- Help for Dentists from Overseas- National Coverage - We act only for dentists!
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CLASSIFIED | 49
BUSINESS & FINANCE
DENTAL IMPLANT MENTORING
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Full Page £2,995
Half Page £2,135
Junior Page £2,125
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Special Positions
Front Cover P.O.A.
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Cover Mounts P.O.A. & example being supplied
Inserts Full circulaton & regional beakdowns
available. P.O.A. & example being supplied
Volume discounts available on request
For more information please contact: Ed Hunt Director, Haydon Rainsford Deputy Sales Manager. Email: [email protected] or Tel: 01732 371 572
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Technical spec
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ALL ADVERTISEMENT COPY TO ARRIVE 10 DAYS PRIOR TO PUBLICATION DATE
Please send all copy materials to Sophia Kerby Tel:01732 371 584 or Email: [email protected]
Proudly serving the dental profession for over 50 years November 2014Take control of your CPD
1 st year's CPD free
ü easy trackingü peace of mindü wide rangingü flexibility
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