Media Exposure Mag

8/7/2019 Media Exposure Mag

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Born on August 16, 1989 in Pasay City, Philippines.

Single, Filipino citizen, Roman Catholic.

Dependable, Excellent communication skills, can adapt

to the needs of a situation with proficiency and respon-

siveness. Fluent in speaking in English. Responsible, out

going, determined, friendly, approachable, trustworthy,

hardworking and competitive. High intra and inter-

personal skills and excellent customer service oriented.

Corporate Communications SpecialistJLC MILLER CO. & INC.September 2010 to January 2011 Handles full implementation of PR and Advocacy pro-

grams geared towards promoting the work and ideas of

the organization and its business units, consistent with

corporate goals and priority areas.

Assists in the development and distribution of press

articles and other publicity materials. Ensures publicity

and visibility of corporate write-ups and releases.

Drives ongoing content creation and updates for th

company website to meet corporate requirements and plements recommendations and improvements.

Implements events and activities initiated by the d

ent brand/service managers that would help promote t

organization and the products/ services it carries. Coordinates with the marketing units on their com

nication requirements and ensures the completeness of

relevant to project development.

PRincess of her own dream

M A R C H 1 5 , 2 0 1 1V O L U M E 1 , I S S U E 1

Inside this issue

PR Charm

Up close &

personal with

Jana Lim

Under the sheye

PR Cras

Exclusive photos PR charm

Education

ST.SCHOLASTICAS COLLEGE MANILABachelors of Arts Degree, Major in Mass Communication

Minor in Broadcast Journalism, March 2010

SOUTH CREST SCHOOLHigh School Diploma, March 2006

Connued on pag


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P A G E 2

FABULOUS TO BEYOU EVENT

Host/ Finance

Committee head

Empire Super Club,

Ortigas Home Depot

Complex

INTERN, ON-THE-

JOB TRAINING,

ABS-CBN

BROADCASTING

NETWORK

(Matanglawin and

Wonder Moms)

Worked as a

Production Assistant,

researcher, talent and

writer.

STUDENT DJ,

MONSTER RADIO

RX 93.1

Worked as a part-

time Disc Jockey who

broadcast live in the

radio to give out

advertisements and

traffic updates like

the usual DJ does.

Staying pretty at

work

PRincess... Responsible for developing links with the press

and other key influencers. Liaises with the press and

handles media inquiries. Develops and maintains a

network of media contacts.

Manages workflow and financial allocations of

image-building projects and media events.

Organizes relationship-building meetings with

journalists and key influencers. Builds on and im-

proves a network of media contacts, ensures a pro-

active system of providing regular information on corporate & brand developments as

well as other stories of interest involving the organization.

Analyzes emerging issues and media/publicity coverage reports, focusing on their

impact on corporate image.

Performs other duties as may be assigned by the President, Office of the President

and Non Core Business.

Corporate Communications OfficerMagsaysay Group of CompaniesApril to September 2010 Part of the creative team for planning, organizing, and implementing all activities

related to conceptualization, development and implementation of both internal and

external communication programs of the Magsaysay Group of Companies.

Makes sure that al targets and goals are met of the Corporate Communications

Department.

Conceptualizes and makes marketing collaterals ensuring the brand of Magsaysay,

which is present across the Philippines and in Indonesia, Thailand, China, Eastern Eu-

rope, Central America and North America.

Helps in corporate branding of 32 companies and 38 brands of the Magsaysay

Group.

Photographs, documents and helps in organizing company events including movie

sponsorships, company launches, inaugurations, conferences, sports events, anniver-

saries, and the annual Christmas party among others.

Writes articles for JUMP, Magsaysays company newsletter.

Maximized the companys investment in SAP by being a project member of one of

the first community websites in the Philippines that was developed using SAP Net

Weaver Portal.

O N E P R


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Up close andpersonal

P A G E 3V O L U M E 1 , I S S U E 1

Caption describing picture or graphic.

Why did you choose PR as your job?

First kasi, we dont have good money on broadcast journalism...

When I was Looking for a job, most of the jobs are in line with PR

and Corporate communicaons this job kasi its money wise, you

get to expose with dierent people, part of my job are wring press

release, I do PR their products PR, wring news leers, meeng

socialites, especially sa akin I work for a shipping industry way back.

n line pa rin with my course kasi in roadcast Journalism we do

things in general, talking, knowing people is our specialty.

t is High paying , I earn ve gure, and its good kasi I am a people-

person and events-oriented person.

How does a PR man work? The workflows? How

does a PR man develop a PR plan? What are the

considerations needed?

Workow- oce hour 7:30-5:30, Thursday media round, press kits,

discussed, sell it to them, working on press release, it is like mar-

keng. Business strategic planning, before the year ends and start,

we plan a PR and sell our products in our market. What product?

What angle? When to release?

My pr aects the markeng, so building more connecons with the

media, media is a great help in PR. Kasi hear our focus

s sell out the products, to pr it, and get if for free.

Are there certain strategies or

techniques to develop an efficient and

effective PR plan?

You make sipsip with the editors/media people,write a PR that communicates in a very understand-

able manner, it should be within the target market,

plus the product, you should add bola. Consider

highly researched and let it be approved by your manager

What are the common mistakes undertaken whe

doing a PR plan or campaign?

First me to write. I DONT know the product, I was surprise on

current status of the products I am ask to do a PR, so I studied th

products. Somemes I miss, somemes there are insucient fac

How do you deal with problems or conflicts you

encountered durng the PR work?

None much, it depends upon the company, like last me ,late yu

informaon released by derm clinic. I have my target date when

release and write PR kasi.

Most challenging part of beng a PR man?

We are always out, on the eld, talking to dierent people, espe

cially in building our product our image to the eyes of the editor

media , the publishers etcHow do you evaluate the effectiveness of your

PR?When editors approved it, when PR campaign was perceived

posively. And of course when our products are sold.

Good inpambobola

O N E P R

By: Carol Joy Garamay


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P A G E 4

Pacute lang,

galingan ang

pagpapacute ,

para bumenta

ka.

O N E P R

Up close...What is your most memorable PR work? PR campign?

In my work kasi Im always out, so encountered much polluon, so yung eyes ko para siyang may

sore eyes. I did work for the whole day na ganun yung eyes ko. ...then sa Total tness magazine,

parang amazing race yung event, pero good accommodaon naman on House marinas in Subic,

nakapag-yachng kami , tree top adventures, all those accommodaon are for free, since I do PR

for them.

What is PR for you? And what is PR otherwise

PR is a markeng adversing everyday life, if youre not good talking or communicang to your

product thats not PR. You have to PR as if you know the people and communicated on them for

long years, you have to have condence, most of the me you are exposed, and you must knowhandling people.

What is the importance of PR in different industries? Especially in the

media

Strong connecons plus budget... strong business within media and the company. Here kasi we

have to get everything for free, so we have to make lambing consistently.

In your POV, what are the trends in PR nowadays? The in and out?

In my case I do give aways aside from products, I give gi cercates, the more lucrave and

elegant the gi the great favor in turn from your editors. However, merong editors na di nada-daan sa gi, but gis are factors, we get everything for free, makilala yung prodcuts

at ,mapublish, makilala, masell out in a good way na di ka gagamit ng pera. Use your charms.

Di ka pwedeng magfollow up, just wait. Kapag pinagbigyan, thank you. Kapag hindi, wala sa

susunod na lang. I do daily rounds, press kits , products, gcs to them. Padalhan hanggang puma-

yag sila, in me pagbibigyan ka naman nila.

What is the thin line that separate PR from media?

Media and PR are always together . Hinding hindi pwedeng

paghiwalayin ang PR at media . media ang channel, ang thin line

siguro is that PR is people and media ay tv,radio, print. PR process,

media , media is th channel.

What are the ethics in PR work that have to be

observed?

PR, wala masyadong ethics, just avoid envelopmental. Build friend and

give them something, Dont negoate, it sll depends on the people.

This photo was taken during the

111th anniversary of the Manila

Bullen.


5/12

P A G E 5V O L U M E 1 , I S S U E 1

In your POV. What can you say in the idea that most or some of the people

perceived PR as negative or bad profession? How wiil you defend your professon

from such perception?

We need not to be bias, sa media world all-out talaga, walang pinalalabas, PR is another factor of mediaindustry, posive or negave sll its out of control. PR is another way of markeng strategy. This is how we

do business in markeng.

What are the qualifications needed to be a PR?

You need to have an eye on wring for press release, give your heart on wring. Have that good communi-

caons, be friendly, be good in interpersonal skills, dapat Ma-PR ika nga.

Is there any formula for being a successful PR man?

Condence + good communicaon + connecons + charm

Any advice or message for the future PR practitioners.

Be sure and certain of what you really want. Your interest, your eld. If you want to be in broadcast journal-

ism, start and go for it. If journalism, writers, pursue on it. Its always important na alam mo at gusto mo

yung ginagawa mo. Like me, I like people, I like events, I like communicang. Plus, arm yourself with skills,

charm and good communicaon.

Confidence

+

goodcommunication+

connections

+charm

So if pambobola and charm ang PR, matatawag mo ba itong lying and ka-plaskan?

Pr sll relies on facts, but in terms of pambobola, yes it is. Kasi like me, way back yung client ko nga ang tagal-

tagal ipublish yung product, nakailang balik na ako dun at bigay ng gis, Ayun, hi , hello, kaunng conversaon,

sa isip ko sabi ko, ang tagal ko na nga bumabalik dito, kailan mo kaya iadverse tong product namin.

How about PR in polics?

Its a bullsh_t , sad to say. Pero mas malaki talaga bayad kapag polician, kasi ibubuild mo yung image nung

tao, kahit ang pangit ng background, kailangan mong ipromote pa rin yung tao. Ako pa naman I used to be a

student leader and advocate of good governance. Kaya ayun, contradict talaga ako sa mga ganun. Pero yun ang

Pr. Its business.

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P A G E 6

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P A G E 8


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39 years of Professional Dermatology

For almost four decades, only one name stood out as the oldest beacon in Philippine dermatology DERMCLINIC.

From its humble beginnings in 1971 as a small clinic founded by Dr. Vinson B. Pineda in Manila, Dermclinic today has

expanded into a chain of 21 branches all over the country to connuously deliver safe and eecve skin care to the Filipi

no people.

Dr. Pineda believes that skin and hair care are as much as healthcare, which fueled his aspiraon to bring profession-

al dermatology closer to the people by establishing Dermclinic in major shopping centers.In 1992, the rst mall -based

skin clinic was opened at SM Sta. Mesa, which was succeeded by 18 more branches in dierent malls all over the country

Another high point was Dermclinics rst provincial expansion at SM City Cebu in 1994, followed by SM Bacoor (1998),

SM City Pampanga (2000), SM City Dasmarias (2004), SM City Batangas (2005) and SM City Marilao (2007). The worlds

fourth largest shopping mall, SM Mall of Asia, also became home to Dermclinic in 2006.

Likewise, Dermclinic has shown no letup when it comes to innovaon. In 1999, Nuderm Supreme package, an in

house and complete skin care line for skin rejuvenaon, was unveiled. Dermclinic was likewise the rst dermatologica

chain to oer the revoluonary Dermal Roller (skin needling) in 2008 and Stem Cell Therapy in 2009.

Through the years, Dermclinic never wavered in its thrust to be the most trusted dermatological company in the

country as it surmounted the most daunng challenges in the cuhroat industry.

A case in point was when four branches folded up in 2009 as part of the companys strategic move to streamline it

operaon and amid the economic downturn that swept countries aer countries that me. This educated venture, alt

hough fraught with risks, eventually paid o and the company experienced improved sales and prots that expansions

plan for 2011 is in the ong.

Truly, all growth is a leap in the dark and what a victorious jump that was.

Now, as the instuon marks its 39th

year in the medical aesthec industry, Dermclinic takes pride in housing skilled

and reliable dermatologists and sta, who are commied in providing customer sasfacon through excellent services

and products to achieve the nest results possible.

Aside from spearheading the birth of corporate pracce in clinical dermatology with the incorporaon of Dermclinic

in 1976, Dr. Pineda is likewise known for his groundbreaking works on Minoxidil, a world -recognized hair restorer and

Trenoin, a clinically proven soluon to wrinkles and acne.

That is not to menon other breakthrough products Dr. Pineda introduced in the market which include Gluta White

& Firm, Gluta Advance, Regroe, Pregroe, Derm A, Dermplus Sunblock, NuDerm Supreme, Skintel An-Age White, to namea few.

Now, as Dermclinic welcomes another fruiul year, it is set to oer more innovaons and technologies to connu

ously serve multudes of Filipinos.

Let us look back at the brands vibrant history as it celebrates its 39th

anniversary on November 20, 2010. Visit an

Dermclinic branch as excing treats and surprises await you!

And we move onwards as we prepare for our 40th

anniversary celebraon this 2011, more surprises, by demand

more branches are soon to open, new and more services await each and everyone of us!

P A G E


10/12

Cheers to the Season of giving!

JLC Miller & Co., Inc. the distribuon arm of Derm Pharma, Inc., that expertly provides the markeng, sales, and pro-

moons of cosmeceucal products through retail trade took part in the iniave to give back to the community in the

spirit of the season of giving as they held their Corporate Social Responsibility program last November 25, 2010 at

Kanlungan ni Maria (Home for the Aged) Nayong Silang, Anpolo City.

In line with its corporate values, Love, Integrity & Honesty, Competency and Teamwork collaborated all together to

follow the companys commitment to its community and the peoples involvement to their fellow Filipinos. In pursuit

to this mandate, JLC Miller implements this program to secure the companys values are rmly held especially in this

season of sharing and giving back.

This year, the company chose the Kanlungan ni Maria for it support the instuons mission in securing love and extend

the feeling of belongingness to those abandoned sick, elderly and handicapped so that they can live in peace and har-

mony and experience the love of Christ through the service of Charity given to them.

We believe that a day spent with them is a way of reaching out and brightening up their day. That through the games,

gis, and sharing a snack with them, that many years of being alone will give them that happy feeling that they sll

have a family in our persona.

Happiness is by-product of giving to others, we give out love, the more we will be blessed and loved back, JLC Millers

Markeng Head Ms. Karen Dalagan recognizing the very essence of sharing with the people they most ascribe their

success to.

We give back; we jollify people, a season where we are thankful to the people behind our success. A Merry Christmas

we say!

P A G E 1 0


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Third Year Broadcast Communication Student

University of the East, Manila

Third Year Broadcast Communication Student


Third Year Journalism Student



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