Media Evaluation

Question For and Five

Who would be the audience for your media product?

Gender?: Male and Female Age range?: 16 – 25 Interests?: My target audience is looking generally at people who like to party and have good time with their

friends due to the type of music they listen to. My target audience would be interested in the drinking scene as this type of music is associated with strobe lights, clubs and loud music much like what you find in a place like Ibiza or Dubai. My target audience would be reasonably fashion conscious as they want to look their best as they are young and would, more often than not aspire to be like there idol in the music world.

What other types of Media might they consume?: Social Networking – Facebook, Twitter, Instagram Television – Dance music channels, comedy Film/Movies – Comedy/ Horror Radio Stations – Radio 1, Roundhouse Music Magazine/app – mixmag Being a younger generation, this age bracket are less likely to consume media products such as newspapers as the

technology they available to them is far more useful and efficient. How would they spend their time?: This generation being younger would spend their time living mostly indoors

throughout the week and the day but come to the weekend this is where they go out with friend and like to party this is the dubstep/dance music scene they follow.

How did you attract/ address your target audience?

• Initially how I attracted my target audience to my music magazine was by researching into other music magazines and looking at the techniques they use in order to attract their target audience, this was by using the colour of the electronic music scene in the house style of the magazine but more importantly on the cover. For example I have used red and blue as a contrast on the front cover in my main cover line which overlays the photograph. This is an effective way to attract the target audience as they instantly recognise what the magazine is going to be like from the vibrant colours from the main cover line but also the blue underlay graphic on the masthead. I think I have been successful in attracting my target audience as I have used techniques which other music magazines use which I have learnt through extensive research into other music magazine of a similar genre to mine. Also I think I have been successful in attracting and addressing my target audience because I have used a technique in which a consumer would recognise instantly as I have used the colours of the music scene in which I have tried to recreate. Another way I have attracted my target audience is by using cover lines which draw the reader in, for example I have used the word ‘revealed’ which leaves the audience wondering what has been revealed therefore the magazine gets a sale. “I really like the look of this magazine, it looks so professional, I could really imagine it on sale in a shop next to all the other magazines. The colours remind me of the night life in Ibiza!” – A Hogan.

Final Product