Q3. What have you learnt from your audience feedback?

• I have uploaded the music video on YouTube and shared it on my Facebook page so that my target audience can view it as their age would be around 14-25. I have around 400 friends who would be able to view the video and give feedback from a range of different places within England.

I received really good feedback saying that especially the Ariel shots from the plane worked really well. I also asked one of my friends who films professional music videos to give me some feedback on what he thought. He said that the overall style and editing was good, however, he didn't really understand the narrative completely. He also said that the sped up footage was also overused.

More feedback on FacebookThis is some feedback from another media studies student. He thought that the quality of the video was really good and made the music video look more professional. Hearing this made it seem that it paid off going the extra mile and having bought my own camera which had high quality video rather than use the school’s cameras.

When our whole class watched the music video, we got feedback that it was really depressing and emotional. I think that this concept communicated well with our audience. I have learnt that our target audience enjoyed the video and got a powerful message out of it.

• From the beginning of this project, I always kept the audience in mind, starting from the questionnaire, so that I was always on track with what the audience wanted. I had to keep the music video aimed at my target audience so I occasionally asked my peers and people who were interested in Rock music in general of what the thought as the video evolved. I have learnt a lot of things from the feedback I received, mainly from Facebook. On Facebook, I learnt that a lot of people liked the music video and they thought that it had a professional look to it.

• This showed that my media product worked well when shown publicly, so it would realistically be well received by real audiences if showed on MTV, Kerrang! or other music video channels. The more specific feedback that I received was from a professional music video maker who I asked to watch my video and review it. From his review, I learnt that the sped up footage was overused an that the narrative of the video wasn’t strong enough to capture real Radiohead fans as much as I wanted.

• Although most of the feedback was good, some of it was constructive criticism which made me realise that I could have done a lot of things better or differently to improve the video such as story boarding more ideas, using more camera angles, using different effects (such as reverse footage), and posting different stages of the video as it developed.