Media Education for the 21st Century

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Media Education for the 21st Century. Carol Wilder . Học giả Fulbright Fulbright Scholar 2007-08 . Đại học Hà Nội Hanoi University Giáo sư Truyền thông và Phim ảnh Professor of Media Studies and Film Đại học New School/ The New School . New York . USA 19 March 2008 - PowerPoint PPT Presentation

Text of Media Education for the 21st Century

  • Media Education for the 21st CenturyCarol Wilder . Hc gi FulbrightFulbright Scholar 2007-08 . i hc H Ni Hanoi UniversityGio s Truyn thng v Phim nh Professor of Media Studies and Film i hc New School/ The New School . New York . USA 19 March 2008The University of Social Sciences and HumanitiesVietnam National UniversityHo Chi Minh City

  • Established in 1946, the Fulbright Program aims to increase mutual understanding between the people of the United States and other countries through the exchange of people, knowledge, and skills.

  • Hanoi University(formerly Hanoi University of Foreign Studies)The first university in Vietnam (2002) to offer courses in English in Business, Tourism, Finance, Banking, Accounting, International Studies & Computer

  • Nhng thch thc trong ngnh gio dc hin nay. Challenges for Education TodayDuy tr cnh tranh ton cuMaintain Global Competitiveness

    Ci tin o to khoa hc v cng nghImprove Science and Technology Training

    Pht trin c hi bnh ng v gio dcDevelop Equal Educational Opportunities

    To ra nhng cng dn c trch nhim v c suy ngh Create Thoughtful and Engaged Citizens

  • Lng ghp cuc cch mng truyn thng mi vo ton b mi trng gio dc ca chng taIntegrating the New Media revolution into the fabric of our entire educational environment

    a chng trnh S ng truyn thng vo tt c cc mn hc Incorporating Media Literacy across the curriculum in all disciplines

    Phi hiu rng sinh vin l c dn ca th gii truyn thngUnderstanding the media world inhabited by our students

    Todays Challenges for Media Education

  • Thc hnh vn t vng mi trong truyn thng hc A new media vocabulary exercise. . .10 nm qua ban c bao nhiu vn t lnh vc ny ?

    How many of these words were in your vocabulary 10 years ago?Internet


    Mobile phone

    Bng rng/ Broadband

    Khong day/ Wireless

  • Text Messaging

  • Webcam

  • Vit Blog/ Blog / Blogosphere

  • Phn mm ti chng trnh nghe nhc trn mng - Napster

  • Powerpoint

  • YouTube

  • E-learning

  • Ebay

  • Google

  • MySpace / Facebook / Yahoo 360

  • Sim City

  • Wikipedia

  • Technorati (the google of blogs)

  • Virtual Reality Hin thc sng ng

  • Avatar

  • Website/ Trang Web

  • iPod / MP3 player

  • And also. V cn. . . Social media/ Phng tin truyn thng, VD: internet, texting Participatory media (nh trn) Time-shifting Khng ph thuc vo lch c nh

    Citizen journalism Ngi dn tham gia lm bo

    Digital divideS phn chia gia nhng ngi khng bit v bit v c.n sMSM: cc p.t truyn thng ph bin nh TV, bo ch, radio

    Second Life: tr chi m phng trc tuyn

    Collective intelligenceTr tu tp thMash-upSng to ngh thut ca gii tr kt hp loi c.n truyn thngBlended learningKiu hc kt hp, khai thc cc tin ch ca c.n truyn thngDigital nativeNhng ngi sinh ra trong thi i k thut s

    Podcast: thit b kts nghe nhc

    Hacker : tin tc

    Skype :in thoi qua mng

  • Cuc cch mng mi v truyn thng/ The New Media RevolutionVo nm 1493 Johannes Gutenberg gii thiu nhng . Sau cng ngh in lan rng v lm thay i vnh vin vic dy ch vit v vn haIn 1439, Johannes Gutenberg introduced movable type. The subsequent spread of print changed literacy and culture forever.

    Nm 2007, chng ta ang trong giai on u ca thi k i mi truyn thng,lm cho cc lnh vc gio dc, thng mi, chnh tr v vn ho s c cch mng ho ton cuIn 2007, we are in the early stages of media innovations that will revolutionize global culture, politics, commerce, and education

  • c im ca cuc cch mng truyn thng x hiFeatures of the New Social Media RevolutionGlobal: affecting commerce, culture, politics, educationTon cu: C nh hng n vn ho, thng mi, chnh tr gio dcLow Barrier to Entry: cheap and easy technologyt ro cn trong vic tip cn cng ngh r v d dngParticipatory: interactive, collective, many-to-manyC th tham gia: giao lu kt ni c nhiu ngi, tp thAudience-centered: not source dominated, not massKhn thnh gi l trng tm: ch khng phi ngun thng tin, khng phi l c quan thng tin i chngBottom-Up: young to oldTrt t ngc: t tr n giIrreversible: information wants to be freeKhng th o ngc: thng tin phi c t do

  • Cch mng x hi truyn thng tc ng n sinh vin nh th no?/ How does the social media revolution apply to students?Hn 60% thanh nin s dng Internet to dng cc ni dung nh: nh, phim, vit blog, am nhc, wikis More than 60% of young internet users create content: photos, movies, blogs, music, wikis

    Sinh vin i hc dnh hn 2 gi mi ngy vo Mng ( trong khi xem TV chi c 1 gi)University students spend more than 2 hours each day on the internet (vs 1 hour television viewing)

    Khong 20% ngi Vit c kt ni internet, tc l khong 17 triu ngi so vi 200 ngn ngi nm 2000 ( sinh vin i hc gn 80% kt ni mng)Almost 20% of the population of Viet Nam is on the internet - 17,000,000 people vs 200,000 in 2000. (university students closer to 80%)

  • Sinh vin VN s dng truyn thng/ VN Student Media Usagemu nh/ small sample (n=20)Sinh vin VN s dng truyn thng/ VN Student Media Usage Mu nh/ small sample (n=20) phng tin/ Medium (Pht / ngy) Minutes per Day Internet 122 Books(sch) 49 Television (TV) 48 Mobile Phone (t di ng) 47 Digital Camera (my nh k thut s) 27 Newspaper (bo ch) 18 Radio (i phat thanh) 17

  • Tc ng ca cc phng tin truyn thng mi / Impact of New Media Thiu tp trung: Mt kho st gn y ca t Vit Nam News( 11.10.07) cho bit rng 72% sinh vin Vit Nam cm thy kh tp trung trong lp/ Shortened attention span: A recent survey in Viet Nam News (11 Oct 07) reported that 72% of Vietnamese students report having difficulty concentrating in class.

    Cc phng php dy v hc truyn thng l mt phn nguyn nhn/ Traditional curriculum and teaching methods are part of the cause

    S chi phi bao trm ca cc phng tin thng tin khc (T di ng, internet) l mt nguyn nhnOverwhelming distraction from other sources of communication (mobile phones, internet) are a factor

  • Trnh hiu bit v truyn thng l g? What is Media Literacy?

    1. The Ability to Understand Media: The ability to understand sound, text, and image in a wide range of media formats

    Hiu: C th hiu c m thanh, ch vit vhnh nh ca tt c cc th thc truyn thng

  • 2. The Ability to Evaluate Media: The ability to critically analyze and evaluate media messages aesthetically, pragmatically, and ethically

    nh gi: C th phn tch, nh gi cc thng ip truyn thng mt cch c thm m, thc t v hp l

  • 3. The Ability to Make Media: The ability to create media work across written, video, audio, and internet formats

    Thc hin: C th lm mt cng vic v truyn thng bng cc hnh thc nghe, nhn, vit v internet

  • 4. The Ability to Manage Media : The ability to collaborate, to be flexible in adapting to new forms and to effectively managing ones own information environment Qun l: C kh nng phi hp, linh hot thch ng vi cc th dng mi v qun l mi trng thng tin mt cch c hiu qu

  • The Basics of Media LiteracyUnderstanding




  • What are the goals of Media Education?Mnh lnh truyn thng l g ?Access: Every student should have media tools available for cultural, economic, political education Tip cn: Mi sinh vin phi oc tip cn vi cc cng c truyn thng trong o to chnh tr, kinh t v vn ho

    Training: Every student and teacher should have a full range of media training opportunities available to them o to: Mi sinh vin v gio vin phi c y c hi c o to v cc phng tin truyn thng

    Integration: Media literacy should be integrated across the entire curriculum at all levels, just as print literacy is now Lng ghp: Trnh s ng v truyn thng phi c lng ghp vo tt c cc cp hc, cng nh ph cp ch vit in hin nay.

  • One Laptop Per Child ProjectA Case of Media AccessD n Mi tr em mt my tnh xch tay Mt phng thc tip cn thng tinRadical new rugged laptop designed for the 2 billion educationally underserved children in poor countries, to be priced at $100.My tnh xch tay c chc nng cn bn ti thiu c thit k cho 2 t tr em thit thi v gio dc nhng nc ngho, c gi 100 Dollar MFeatures solar power, new battery chemistry,wireless internet, mesh networking video camera, open source software, games, and moreNhng nt chnh nh pin mt tri, internet khng dy, pin ho hc loi mi, my quay video kt ni mng, phn mm ngun dng m, tr chi, v hn naFounded by MITs Nicholas NegroponteDo MIT ca ng Nicholas Negroponte thnh lp

  • The XO Computer My tnh XO

  • The My Life My View ProjectA Case of Media TrainingD n Cuc i ti, quan im ca tiMt v d v o to truyn thngIn the Red Rivers Ngoc Thuy ward of Gia Lam district, Hanoi, 7 children shot a video of their lives. The finished film was called Green Meadow was screened in October 2007 at the Hanoi Cinematheque. lng Ngc Thy bn sng Hng, qun Gia Lm c 7 a tr t lm mt video ngn v cuc sng ca chng. B phim mang tn Tho nguyn xanh c chiu trong thng 10 ti Trung tm chiu phim H Ni

    The objectives were for the children to express their thoughts to the wider society, to build their confidence, and raise their aspirationsMc tiu l nhng a tr c th hin nhng suy ngh ca mnh i vi x hi bn ngoi, nhm xy dng nim tin v bi dng nhng kht vng ca tr.

    The project was initiated and facilitated by Phan Y Ly, and funded by a variety of individuals and organizationsD n c ba Phan Y Ly khi xng v to iu kin, c cc t chc, c nhn rng khp ti tr

  • Green Meadow Filmmakers

  • The Media First Project A Case of Media Integration - D n Truyn thng l trc ht, Mt trng hp lng ghp truyn thngA