MEDIA AND ENTERTAINMENT · In 2019, television market size increased to Rs 815 billion (US$ 11.66 billion) from Rs 660 billion (US$ 9.65 billion) in 2017 and is estimated to surpass

For updated information, please visit www.ibef.org July 2020

MEDIA AND ENTERTAINMENT

Table of Contents

Executive Summary……………….….……..3

Advantage India…………………..….……...4

Market Overview …………………….……...6

Recent Trends and Strategies……..……..16

Growth Drivers……………………..............21

Opportunities…….……….......…………….28

Industry Associations……………....….......31

Useful Information……….......………….....33

For updated information, please visit www.ibef.orgMedia and Entertainment3

EXECUTIVE SUMMARY

Indian television market have had an opportunity of catering to 100 million homes as 197 million homes out ofthe total 298 million had TV sets as of 2018.

By FY21, television market is expected to generate revenue of Rs 955 billion (US$ 13.82 billion).

Second largest TV market

Source: KPMG – FICCI Report, 2016 and 2018; Dish TV Investor Presentation, Ministry of Information and Broadcasting (MIB), NASSCOM, Telecom Regulatory Authority of India (TRAI), Broadcast India 2018 Survey conducted by Broadcast Audience Research Council (Barc) India, EY's Media and Entertainment report 2019.

Total of 243 FM channels (21 from the Phase I and 222 from Phase II) are operational. Under phase III, theCabinet gave permission to 162 FM channels in 69 cities to operate and 17 cities were provided with licenses tooperate.

Telecom Regulatory Authority of India (TRAI) plans to introduce a policy for broadcasting sector with a vision for2020. The policy aims to usher a new era in the broadcasting sector where MRP of the TV channel will bedeclared by broadcasters directly to the consumers and will bring more transparency and choices to theconsumers.

One of the largest broadcasting market

During 2017-2021, the segment is expected to grow at a CAGR of 17.40 per cent, largely led by the continuedgrowth in outsourced services and the swelling use of animation and VFX services in the domestic television andfilm space.

Animation and VFX industry in India reached Rs 87.7 billion (US$ 1.25 billion) in FY19 at a CAGR of 18.7 percent. It is expected to grow at a CAGR of 16 per cent till FY24 and reach Rs 184 billion (US$ 2.63 billion).

Fast growing animation industry

Digitalisation has played a major role in the growth of Indian film industry. The Indian film industry is expected togrow at a rate of 11.9 per cent by 2020.

Exceptional growth in film industry

Total subscriber base for Indian television industry was expected to increase to 195 million by 2019 from 183million in 2017.

Between 30-35 million OTT subscribers are expected by 2021.

Rising no of subscribers

Media and Entertainment

ADVANTAGE INDIA


ADVANTAGE INDIA

Rising income and evolving lifestyles have led to higher demand for aspirational products and services.

Higher penetration and a rapidly growing young population coupled with increased usage of 3G, 4G and portable devices would augment demand.

Media and entertainment Industry is set to expand at a CAGR of 13.5 per cent during 2019-24.

The Indian media and entertainment industry is expected to reach around Rs 3.07 lakh core crore (US$ 43.93 million) by 2024.

From April 2000 to December 2019,FDI inflows in information andbroadcasting (including print media)sector reached US$ 8.71 billion.

Increasing M&A activity.

The Government has increased the FDI limit from 74 per cent to 100 per cent.

Measures such as digitisation of cable distribution to improve profitability and ease of institutional finance.

Increasing liberalisation and tariff relaxation.

In Sep 2018, the Government introduced National Digital Communications Policy 2018 (NDCP-2018) for affordable digital communications infrastructure and services.

ADVANTAGEINDIA

Notes: AGV - Animation, Gaming and VFX, VFX - Visual Effects, M&A - Merger and Acquisition, FDI - Foreign Direct Investment, CAGR is calculated from Rs figures, PE- Private equity, VC-Venture capitalSource: KPMG report –India’s digital future, EY's Media and Entertainment report 2019


MARKET OVERVIEW


THE ENTERTAINMENT SECTOR IS SPLIT INTO TEN SEGMENTS

Source: : KPMG – FICCI Report, 2018,, EY's Media and Entertainment report 2019

Entertainment

Television

OnlineGaming

Animation and VFX

Out of Home (OOH)

MusicDigital Media

Radio

Note: VFX - Visual Effects

Print

Live Events

Films Entertainment


THE INDIAN ENTERTAINMENT INDUSTRY IS GROWING RAPIDLY

India's media and entertainment (M&E) industry grew at a CAGR of11.5 per cent during FY15-FY19, while y-o-y growth was 13.2 percent in FY19. The industry is projected to reach Rs 2.35 trillion (~US$ 33.6 billion) by FY21 from Rs 1.44 trillion (US$ 21.18 billion) inFY18.

The next three years will see digital technologies increase theirinfluence across the industry leading to a sea change in consumerbehaviour across all segments.

India's online gaming industry is expected to grow at a CAGR of 22per cent during FY18-FY23 to reach Rs 11,900 crore (US$ 1.68billion) in FY23 on the back of rapid growth in digital infrastructure.

It is expected that sports can create 4.3 million jobs by 2022.

Digital M&E platforms in India grew 13.3 per cent in FY19 to reachRs 163,100 crore (US$ 23.34 billion), contributing the most to M&E’sgrowth in the country.

Market Size (US$ billion)

20.2

3

21.1

8 23.3

4

33.5

6

0

5

10

15

20

25

30

35

40

FY17 FY18 FY19 FY21P

Source: KPMG report –India’s digital future, EY's Media and Entertainment report 2019Notes: P – Projected, CAGR is calculated from Rs figures


SEGMENTS OF INDIAN ENTERTAINMENT INDUSTRY

10.20

4.76

2.62

2.48

1.26

0.890.490.40

0.24Television

Print

Filmed entertainment

Digital media

Animation and VFX

Online gaming

Out of Home media

Radio

Music

Source: KPMG report –India’s digital future , Economic Times

In FY19, television, print and films stood at Rs 713 billion (US$ 10.22 billion), Rs 333 billion (US$ 4.76 billion) and Rs 185 billion (US$ 2.62billion), respectively. They are projected to reach Rs 1.02 trillion (US$ 14.67 billion), Rs 375 billion (US$ 4.76 billion) and Rs 228 billion (US$ 3.26billion), respectively by FY22.

The Indian digital segment is expected to witness a growth of 29.1 per cent CAGR during FY19-FY24.

Size of major industry segments FY19 (US$ billion)

14.67

5.37

3.26

5.52

2.002.20

0.630.54 0.37

Television

Print

Filmed entertainment

Digital media

Animation and VFX

Online gaming

Out of Home media

Radio

Music

Size of major industry segments FY22P (US$ billion)

Notes: P – Projected, OOH – Out of Home, TV – Television


TELEVISION, ONE OF THE LARGEST AND FASTEST GROWING SEGMENT

2.903.21

3.59

1.39

1.53

1.72

0

1

2

3

4

5

6

2017 2018 2019P

Advertising Subscription

Source: KPMG report –India’s digital future, EY's Media and Entertainment report March 2019

In 2019, television market size increased to Rs 815 billion (US$11.66 billion) from Rs 660 billion (US$ 9.65 billion) in 2017 and isestimated to surpass US$ 13 billion by 2023.

The share of broadcaster subscription revenue was 25 per cent ofthe total collection, estimated around Rs 11,000 crore (US$ 1.57billion) in 2019.

Star India generated between Rs 1,200-1,500 crore (US$ 172.83-216.04 million) through television and Rs 300 crore (US$ 43.21million) from its video streaming platform, Hotstar, during ICC CricketWorld Cup 2019.

Visakhapatnam port traffic (million tonnes)Broadcaster Market Size Forecast (US$ billion)

Notes: P – Projected


Radio, OOH, ANIMATION AND VFX, GAMING AND DIGITAL ADVERTISING ON HIGH GROWTH PHASE

Source: KPMG report – Media ecosystems: The walls fall down – September 2018 Note: VFX- Visual Effects, P – Projected, E-estimated, Out-of-home advertising, CAGR is calculated from Rs figuree

Radio, OOH, animation and VFX, gaming and digital advertising areemerging as the fastest growing segments.

During 2018-23, these segments are expected to increase at CAGRsof:

• Digital Advertising (30.20 per cent)

• Animation and VFX (15.50 per cent)

• Gaming (22.10 per cent)

• OOH (9.20 per cent)

• Radio (10.20 per cent)

India's advertisement market is projected to grow 10.62 per cent y-o-y to Rs 85,250 crore (US$ 12.06 billion) till 2021.

India's over-the-top content (OTT) platforms are expected to get aboost primarily due to increased internet adoption rate of regionallanguage users.

Indian regional language internet users are expected to reach 536million by 2021.

Gross revenue of online fantasy sports operators increased three-fold to Rs 2,470 crore (US$ 350.40 million) in FY20 as comparedto Rs 920 crore (US$ 130.51 million) in the previous fiscal as per thejoint report released by Federation of Indian Fantasy Sports (FIFS)and KPMG.

Visakhapatnam port traffic (million tonnes)Industry size of emerging segments (US$ billion)

1.80

2.31

3.02

3.93

5.07

6.49

1.15 1.29 1.51

1.74 1.99

2.26

0.68 0.83 1.06

1.26 1.54

1.77

0.50 0.53 0.58 0.63 0.68 0.74

0.40 0.42 0.47 0.52 0.58 0.63

0

1

2

3

4

5

6

7

FY18 FY19 FY20E FY21P FY22P FY23P

Digital Advertising Animation & VFX Gaming

OOH Radio


ADVERTISING REVENUES

Source: KPMG report – Media ecosystems: The walls fall down – September 2018, Economic Times, Zenith Global Advertising Expenditure Forecasts

Advertising Revenue Share FY19 (US$ billion)

Notes: TV – Television, CAGR is calculated from Rs figures, P – Projected, Out-of-home advertising

6.86 7.

36 8.16 8.

91 9.67

0

2

4

6

8

10

12

2015 2016 2017 2018 2019

Advertising Revenue (US$ billion)

37%

30%

3%2%5%

23%

TV

Print

Radio

Cinema

Outdoor

Didital

India’s advertising revenue is projected to reach Rs 1,367 billion (US$ 19.56 billion) in FY24 from Rs 693 billion (~ US$ 10 billion) in FY19.

India’s advertising revenue is forecast to grow at a CAGR of 14.5 per cent during 2019-2024. India’s advertisement spending increased to Rs67,603 crore (US$ 9.67 billion), growing at 11 per cent y-o-y in 2019.

Television advertising was the largest contributor, generating a revenue of Rs25,291 crore (US$ 3.61 billion) in 2019.

Print advertising was the second largest contributor, generating Rs 20,045 crore (US$ 2.86 billion) in revenue in 2019.

Digital advertising emerged as the third largest advertising medium in India. It generated revenues worth Rs 15,467 crore (US$ 2.21 billion) in2019. Digital will contribute 29 per cent to the ad market size by 2021.


REGIONAL ENTERTAINMENT TRENDING

2.00

0.50 4.00

2.000.10

1.00

44.00

0.30

12.00

7.00

4.00

12.00

3.001.00

7.00

Oriya Assamese MarathiBhojpuri Urdu EnglishHindi Gujarati TamilKannada Bengali TeluguMalayam Punjabi Multi Language

Regional entertainment channels comprise mostly of regional GECs(General Entertainment Channels), regional movies and regionalmusic.

In 2019, news genre in South Indian languages witnessed a growthof 14-32 per cent in terms of viewership over last year.

Netflix Inc. grew by 700 per cent with the help of local content andmarketing that attracted more users during 2018-19.

Visakhapatnam port traffic (million tonnes)Viewership share of regional channels (2019)

Source: EY's Media and Entertainment report 2019, What India Watched - 2019


MUSIC INDUSTRY

187 21

7 246

319

507

0

100

200

300

400

500

600

FY17 FY18 FY19 FY21P FY24P

Music entertainment market size is expected to touch Rs 35 billion(US$ 507 million) by FY24 from Rs 17 billion (US$ 246 million) inFY19.

Music entertainment industry is forecast to grow 15.8 per cent byFY24

In FY19, the music segment grew 15.3 per cent to reach Rs 17billion (US$ 246 million).

India ranked 15 in the world in music industry and is expected toenter top 10 music markets by 2022.

In June 2020, Saregama announced a global deal with Facebook tolicense its music for video and other social experiences acrossFacebook and Instagram.

Visakhapatnam port traffic (million tonnes)Revenues for the music industry (US$ million)

Source: KPMG report – Media ecosystems: The walls fall down – September 2018, EY's Media and Entertainment report 2019Note: P – Projected, CAGR is calculated from Rs figures


KEY PLAYERS IN THE MEDIA AND ENTERTAINMENT INDUSTRY

Television Print Films Music

Star India Pvt Ltd Bennett, Coleman and CoLtd

Yash Raj Films Studios Saregama India Ltd

Zee Entertainment Enterprises Ltd

HT Media Ltd Eros InternationalMedia Ltd

Super Cassettes Industries Ltd

Multi Screen Media Pvt Ltd Living Media India Ltd Red Chillies Entertainments Pvt Ltd

Tips Industries Ltd

Source: Company websites


RECENT TRENDS AND STRATEGIES


OOH segment has a low contribution to the total of entertainment industry, it is going to witness a significantgrowth in the coming years.

The market size for OOH entertainment reached Rs 34 billion (US$ 486.48 million) in FY19, growing at a CAGRof 11.2 per cent during FY15-FY19.

NOTABLE TRENDS IN THE MEDIA AND ENTERTAINMENT INDUSTRY… (1/2)

Source: KPMG report – Media ecosystems: The walls fall down – September 2018, Economic Times, Indian Readership Survey 2017 (IRS 2017),

Direct-to-home (DTH) subscription has been growing rapidly, driven by content innovation and productofferings.

The television industry reached Rs 714 billion (US$ 10.22 billion) in FY19 from Rs 490 billion (US$ 7.01billion) in FY17 at a CAGR of 9.9 per cent.

Shipment of TVs in India increased 15 per cent annually to reach the highest-ever level of 15 million units in2019.

Television

Print industry accounted for the third largest share across M&E to reach Rs 333 billion (US$ 4.76 billion) inFY19, up from FY15 at a CAGR of 5.60 per cent.

Newspaper readership in India increased by 4.4 per cent to 425 million in Q32019 from 407 million in 2017.

Considering the huge potential in regional print markets, national advertisers are entering these markets toincrease their advertising share.

Print

Indian film industry is the largest producer of films globally with 400 production and corporate houses involvedin film production.

Indian film industry reached Rs 100 billion (US$ 1.43 billion) in 2019. Increasing share of Hollywood content inIndian box office and 3D cinema is driving the growth of digital screens in the country.

Film

Out-of-home (OOH) and digital

Note: CAGR is calculated from Rs figures


Increasing FM enabled phones and car music systems.

In FY19, the radio industry in India accounted for a market size of Rs 28 billion (US$ 400 million), registeringa growth of CAGR 8.60 per cent over FY15.

NOTABLE TRENDS IN THE MEDIA AND ENTERTAINMENT INDUSTRY… (2/2)

Focus on the ‘kids' genre’ is growing with a rise in dedicated TV channels for them. As the advertisingindustry grows, the share of animation driven advertisements is also expected to grow.

Surge in 3D/HD animated movies in theatres and use of animation and VFX in TV advertising and gaming.Growing outsourcing of VFX and gaming to India is due to cost effectiveness of Indian players.

Gaming industry in India reached Rs 62 billion (US$ 890 million) in FY19 from Rs 24 billion (US$ 343.40million) in FY18, and is expected to reach US$ 3.58 billion by 2024.

Animation and VFX industry in India reached Rs 87.7 billion (US$ 1.25 billion) in FY19. It is expected to growat a CAGR of 16 per cent till FY24 and reach Rs 184 billion (US$ 2.63 billion).

Animation, gaming and VFX (AGV)

The music industry is on a fast paced growth with increasing international associations. The Indian musicindustry is a consortium of 142 music companies.

Players are looking at new ways and mediums to monetise music, such as utilising social media to promotemusic. Mobile phones, iPods and mp3 players – devices that enable music on-the-go – are becoming theprimary means to access music.

Digital music on mobile continues to drive music industry revenue and digital revenue is expected to reachUS$ 394.22 million by 2021.

Music

Radio

Source: KPMG report – Media ecosystems: The walls fall down – September 2018, Economic TimesNote: CAGR is calculated from Rs figures


Visakhapatnam port traffic (million tonnes)Online Video Audience (million) Growing mobile and smartphone penetration has boosted adaptationof online video viewing in India.

Online video streaming market is driven by increasing geographicalcoverage of high-speed data, increasing smartphone, affordable datacharges and availability of creative video content.

The online video market in India is estimated to reach US$ 4 billionby 2025, with subscription services contributing more than US$ 1.5billion and advertising accounting for US$ 2.5 billion.

India is projected to become one of the top 10 global OTT markets toreach US$ 823 million by 2022.

OTT ON AN UPTREND POST - DIGITISATION

Notes: E – Estimate, P - Projected, OTT- Over-the-top contentSource: KPMG report – Media ecosystems: The walls fall down – September 2018, Boston Consulting Group (BCG), India Intelligence and Insights: Disney+ Hotstar: The Future of India’s Largest Premium Digital Video Platform

225

325

400

460

510

550

0

100

200

300

400

500

600

FY18 FY19E FY20P FY21P FY22P FY23P


STRATEGIES ADOPTED

Source: KPMG Report on Engineering sector

The manufacturing companies such as Videocon is offering combo deals such as LED/LCD sets withVideocon set-up boxes and dish services.

The Dish TV is also offering the set-up boxes with many additional channels.

Increasing digitisation in the country is helping such companies to further add up to their revenues.

Marketing strategies

As television industry is a dominant segment in the entertainment industry even the film makers promote theirfilms at this platform to reach to the mass audiences for example the reality shows, TV advertisements, etc.

Many film producers, actors, etc have shifted to the television industry to remain in the race and maintaintheir fan following.

TV programmes being used as a medium of promoting films or other entertainment events.

After bagging media rights of Indian Premier League (IPL), Star India has also won broadcast and digitalrights for New Zealand Cricket up to April 2020.

As stated in Union Budget 2019-20, Government to launch dedicated channel for start-ups.

Television: A common medium

Audience is the ultimate consumer in this industry and therefore films, advertisements, music and all theproducts of entertainment sector is based on the tastes and preferences of the audiences of the nation.

Audience: the ultimate consumer

Regional entertainment is growing and therefore, the suppliers are able to expand their forte in the products.

Zee Television, Star TV have their regional channels both for entertainment and news.

The South Indian television industry is one of the oldest operational television sectors across the nation andis further growing due to the regional content.

Viewership in regional entertainment


GROWTH DRIVERS


GROWTH DRIVERS OF MEDIA AND ENTERTIANMENT SECTOR IN INDIA

Source: M&A and Private Equity Deal insights report by Grant Thorton

Growing demandRising income Investments Government initiatives

India’s per capita income at current prices grew 11.0 per

cent to reach Rs 141,447 (US$ 1,960.46) in FY19AE

During 2017-2025, elite, affluent, aspirers and next billion income classes are

expected to grow at a CAGR of 11 per cent, 9 per cent 5 per cent, and 2 per cent,

respectively

In 2019, the sector witnessed a total of 21 mergers and

acquisition (M&A) worth US$ 240 million

The Government carved out National Film Policy to mainly tap potential in the animation

segment

The Government will formulate a plan to increase

media and entertainment export to US$ 10 billion in the

next five years

The Government of India increased the FDI limit from 74 per cent to 100 per cent

The Government has set up the National Centre of

Excellence for Animation, Gaming, Visual Effects and Comics industry in Mumbai

Note: AE – Advance Estimates, PE- Private equity, VC- Venture capital


INCOME FACTOR DRIVING GROWTH

1.5% 2.0% 2.6% 2.9% 5.0%3.0% 6.0% 6.4% 7.3% 11.0%8.0%

15.0% 15.0% 16.2%

20.0%

42.0%

45.0% 45.3%46.0%

46.0%

44.0% 31.0% 30.7% 27.6% 18.0%

2005 2016 2017 2018 2025F

Elite(>30800) Affluent(15400-30800)

Aspirers(7700-15400) Next billion(2300-7700)

Strugglers(<2300)

Apart from the impact of rising income, widening of the consumerbase will also be aided by the expansion of the middle-class,increasing urbanisation and changing lifestyles.

The entertainment industry will also benefit from a continued rise inthe propensity to spend among individuals. Empirical evidences pointto the fact that decreasing dependency ratio leads to higherdiscretionary spending on entertainment.

Traditionally, only advertising has been a key source of revenue forthe M&E industry, but off late, revenue from subscription and valueadded services has also contributed significantly. With consumerswilling to pay for content and extra services, the subscriptionsegment is going to play an important role in the post-digitisation era.

Visakhapatnam port traffic (million tonnes)Indian residents shifting from low to high income groups (%)Million Household, 100%

Source: McKinsey Quarterly Report, Indian Habit of Being Healthy by Red SeerNote: Income distribution is calculated in constant 2015 dollars; $1=65. Because of rounding, not all percentages add up to 100. F – Forecast

209.10 266.50 304.80267 271.5


FDI limit in radio including private FM channels have been increased from 26 per cent to 49 per cent.

Private operators allowed to own multiple channels in a city subject to a limit of 40 per cent of total channels inthe city.

Private players allowed to carry news bulletins of All India Radio. .

Further boost may be given to the radio sector by charging license fees on the basis of ‘net income’ so as toprovide relief to loss making radio players.

POLICY SUPPORT AIDING SECTOR GROWTH … (1/2)

Notes: FDI – Foreign Direct Investment, GST – Goods and Service Tax, DTH - Direct-to-Home

Digitisation of the cable distribution sector to attract greater institutional funding, improve profitability and helpplayers improve their value chain.

FDI limit for DTH satellite and digital cable network was raised from 74 per cent to 100 per cent by theGovernment.

No restriction on foreign investment for up-linking and down-linking of TV channels other than news and currentaffairs.

Television

Co-production treaties with various countries such as Italy, Brazil, UK and Germany to increase the exportpotential of film industry.

Granted ‘industry’ status in 2001 for easy access to institutional finance.

FDI up to 100 per cent through the automatic route has been granted by Government.

Entertainment tax to be subsumed in the GST – this would create a uniform tax rate regime across all statesand will also reduce the tax burden.

Film

Radio

Source: KPMG – FICCI Report 2017 & 2018


POLICY SUPPORT AIDING SECTOR GROWTH … (2/2)

Source: PwC India Entertainment and Media Outlook 2011, KPMG – FICCI Report 2018

Parliamentary approval on the Copyright Act (Amendment) Bill, 2012, which strengthens the royalty claims ofmusicians, lyricists and others in the field.

Policies are adopted against digital piracy and file-sharing to block illegal music websites.

Adoption of revenue sharing model by Copyright Board requiring FM radio companies to share 2.0 per cent oftheir net advertising revenue with music companies.

Music

100 per cent FDI allowed in the sector through automatic route provided it is in compliance with the RBIguidelines.

The Government has carved out a National Film Policy to tap the potential of the film sector, mainly for theanimation segment.

State-level initiative by Governments to encourage animation industry.

Animation, gaming and VFX (AGV)

FDI investment of up to 26 per cent in an Indian firm dealing with publication of newspaper and periodicals.

FDI investment of up to 26 per cent in publications of Indian editions of foreign magazines.

FDI investment of up to 100 per cent in publications of scientific and technical magazines/ specialty journals/periodicals.

Print


KEY M&A DEALS IN THE SECTOR

Acquirer Target Date Value

PVR Ltd SPI Cinemas August 2018 US$ 94.42 million

Dish TV Videocon D2h February 2018 US$ 2.4 billion

Zee Entertainment 9X Media and INX Music October 2017 US$ 24.56 million

Delta Corporation Gaussian Network September 2017 US$ 34.37 million

Dentsu Aegis Network (DAN) SVG Media Pvt. Ltd April 2017 US$ 100-120 million

Hotstar Zapr Media Labs March 2017 NA

Zee Media Corporation (ZMCL) Reliance Broadcast Network (RBNL) November 2016 US$ 237.79 million

Eros International Media Ltd Puja Entertainment June 2016 NA

PVR DT Cinemas May 2016 US$ 81.89 million

Sony Pictures Networks India Pvt. Ltd. (SPN) 9X Media Pvt. Ltd. April 2016 US$ 33 million

Zee Entertainment Sarthak TV July 2015 US$ 18.83 million

Viacom Inc. Prism TV July 2015 US$ 153 million

Dainik Jagran group Radio City June 2015 US$ 60 million

Carnival Films Private LTD. BIG Cinemas December 2014 US$ 111 million

Mergers and Acquisition deals

Source: KPMG – FICCI Report 2015 and 2016, News articlesNotes: NA – Not Available


INCREASING FDI INFLOWS INTO THE SECTOR

FDI inflow in the information and broadcasting sector during April2000 to March 2020 stood at US$ 9.20 billion.

Demand growth, supply advantages and policy support are the keydrivers in attracting FDI.

Visakhapatnam port traffic (million tonnes)FDI inflow into Information and Broadcasting sector (US$ billion)

Source: Department for Promotion of Industry and Internal Trade (DPIIT)

1.8

9.2

0.700.70

0.100.30

0.97

1.52

0.64

1.190.88

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

FY01

-11

FY12

FY13

FY14

FY15

FY16

FY17

FY18

FY19

FY20

FY01

-20


OPPORTUNITIES


GROWTH OPPORTUNITIES IN THE MEDIA AND ENTERTAINMENT SEGMENTS…(1/2)

Television industry is expected to increase from Rs 651.90 billion (US$ 10.11 billion) in FY19 to Rs 1,179.60billion (US$ 17.60 billion) in FY23.

Television is projected to grow at a CAGR of 12.60 per cent during 2018-2023.Television

The print industry was worth Rs 333.2 billion (US$ 4.76 billion) in FY19 and is expected to reach Rs 408.50billion (US$ 5.84 billion) by FY24.

Accelerated growth is forecast in regional print and local news segments.

Print industry is projected to grow at a CAGR of 5.90 per cent during 2018-2023.

Print

The Indian animation and VFX industry was worth Rs 73.90 billion (US$ 1.15 billion) in FY19 and is expectedto expand to Rs 151.80 billion (US$ 2.26 billion) by FY23.

It is projected to grow at a CAGR of 15.50 per cent during 2019-2023.

Growth in international animation films, especially 3D productions, and the subsequent work for Indianproduction houses will help the growth of this segment.

Animation and VFX

Source: KPMG report – Media ecosystems: The walls fall down – September 2018, News articles

The Indian Premier League value increased to US$ 6.3 billion in 2018 from US$ 5.3 billion in 2017 .

The 17th edition of U-17 World Cup was held in India, which became the worlds most attended event in thehistory.

Sports



GROWTH OPPORTUNITIES IN THE MEDIA AND ENTERTAINMENT SEGMENTS…(2/2)

Source: KPMG report – Media ecosystems: The walls fall down – September 2018

Size of the Indian radio industry is expected to reach Rs 42.10 billion (US$ 627.98 million) by FY23, up fromRs 25.90 billion (US$ 401.86 million) in FY18.


Phase III of E-auctions for FM radio licenses will provide an impetus to the segment. Radio advertising isanother area likely to experience accelerated growth.

Radio

Music entertainment market size is expected to touch Rs 35 billion (US$ 500.79 million) by FY24 from Rs 17billion (US$ 243.24 million) in FY19.

Spotify will launch lite version for low-end Android phones in India.Music

Size of the Indian film industry is expected to touch Rs 228.80 billion (US$ 3.41 billion) by FY23.


In order to promote India as a location destination for foreign production houses, the Government is settingup a single window clearance system for shooting permissions.

To promote joint productions, co-production agreements have been signed with Italy, Germany, Brazil, UK,France, New Zealand, Poland, Spain and Canada.

Film

In April 2020, Hotstar, owned by the Star network, was rebranded to Disney+ Hotstar. It plans to localiseDisney+ movies and shows by dubbing or adding subtitles in Indian languages, including Hindi, Tamil andTelugu.

As on July 2019, SonyLIV, India’s first premium video on demand platform (VOD), crossed the 100 millionapp download on Google play store.

• About 95 per cent of online video consumption is in Indian languages in tier II and tier III cities.

Online Streaming Services



INDUSTRY ASSOCIATIONS


INDUSTRY ASSOCIATIONS

Agency Contact Information

Indian Motion Picture Producers’ Association (IMPPA)"IMPPA HOUSE”, Dr Ambedkar Road, Bandra (West), Mumbai - 400 050Tel: 91-22-26486344/45/1760Fax: 91-22-26480757 Website: www.indianmotionpictures.com/imppa/index.html

The Film and Television Producers Guild of India

G-1, Morya House, Veera Industrial Estate,Off Oshiwara Link Road, Andheri (W), Mumbai - 400 053 Tel: 91-22-66910662Fax: 91-22-66910661E-mail: [email protected] Website: www.filmtvguildindia.org

Newspapers Association of India (NAI)A -115, Vakil Chamber, Top Floor, Vikas Marg, Shakarpur, Delhi - 110092Tel: 91-9971847045, 9810226962E-mail: [email protected] Website: www.naiindia.com

Association of Radio Operators for India (AROI)304, Competent House, F-14, Connaught Place, New Delhi - 110001 Tel: 91- 124-4385887e-mail: [email protected]: www.aroi.in

The Indian Music Industry (IMI)Crescent Towers, 7th Floor, B-68, Veera Estate, Off New Link Road, Andheri West, Mumbai - 400 053 Tel: 91-22- 26736301 / 02 / 03Fax: 91-22-26736304Website: www.indianmi.org

The Indian Society of Advertisers

Army and Navy Building, 3rd Floor, 148, Mahatma Gandhi RoadMumbai- 400001Tel: +91 (022) 2285 6045 / 2284 3583 / 2204 2116Fax: +91 (022) 2204 2116E-mail: [email protected]


USEFUL INFORMATION


GLOSSARY

AGV: Animation, Gaming and VFX

CAGR: Compound Annual Growth Rate

DPIIT: Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry

DTH: Direct to Home

FDI: Foreign Direct Investment

FM: Frequency Modulation

FY: Indian Financial Year (April to March)

GST: Goods and Service Tax

IPO: Initial Public Offering

M&A: Merger and Acquisition

M&E: Media and Entertainment

PPP: Purchasing Power Parity

US$: US Dollar

VAS: Value Added Services

VFX: Visual Effects

Wherever applicable, numbers have been rounded off to the nearest whole number


EXCHANGE RATES

Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)

Year INR INR Equivalent of one US$

2004–05 44.95

2005–06 44.28

2006–07 45.29

2007–08 40.24

2008–09 45.91

2009–10 47.42

2010–11 45.58

2011–12 47.95

2012–13 54.45

2013–14 60.50

2014-15 61.15

2015-16 65.46

2016-17 67.09

2017-18 64.45

2018-19 69.89

2019-20 70.49

Year INR Equivalent of one US$

2005 44.11

2006 45.33

2007 41.29

2008 43.42

2009 48.35

2010 45.74

2011 46.67

2012 53.49

2013 58.63

2014 61.03

2015 64.15

2016 67.21

2017 65.12

2018 68.36

2019 69.89

Source: Reserve Bank of India, Average for the year


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