MEDIA AND AUDIENCES MONDAY, NOVEMBER 24 T H , 2014

LEARNING GOALS

•  What the main types of media are •  To know what target audience is •  To understand the importance of knowing one’s

audience •  To be able to reflect on how to create a product to

attract an audience

Defining  Target  Audience  

TYPES OF MEDIA

1.  Newspaper 2.  Radio 3.  Music 4.  Television 5.  Movie 6.  Internet

MEDIA PRODUCERS

1.  What are media producers?

2.  Why do you think it’s important for media producers to know their target audience?

3.  What’s better, asking open or closed questions?

AUDIENCE

•  People who listen, watch, read or use media texts are called the audience •  Audiences are grouped

together by gender, age, how much money they earn and what they like •  Institutions work hard to

make their media texts appeal to the right audience

AUDIENCE SEGMENTATION

•  Audience Segmentation is when you separate the audience into different categories

•  This makes it easier for media producers to identify and to target people with the same needs and wants.

AUDIENCE

•  The demographics of the audience •  The psychographic profile of the audience would

be •  The geo-demographics of the audience would

mainly be located in •  The socio-economic status of the audience would

be a part of the ……….. category

PSYCHOGRAPHIC CATEGORIES

In pairs/groups of 3, I want you to summarize each of the psychographic categories: 1.  Resigned – 2.  Struggler – 3.  Mainstreamer – 4.  Aspirer – 5.  Succeeder – 6.  Explorer – 7.  Reformer –

PAIRS/SMALL GROUP ACTIVITY

•  In pairs/groups of 3, you will choose a magazine cover. •  I want you to identify

the demographic, psychographics, geo-demographics and socio-economic status •  You must be able to

explain your reason why and write in FULL SENTENCES

USING THE SAME COVERS

I want you to answer the following questions regarding the target audience of ONE of the magazine covers: 1.  How does the text appeal to

me? What things do I like and dislike? (4 marks A)

2.  How would I change the text to make it more enjoyable? (4 marks A)

• Grammar (and spelling) will be

marked; Present tense, full sentences (1 mark C)

•  * Proper use of keywords (i.e., demographics, etc.) {1mark KU)