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5/18/2018 MECLABS Competitive Analysis Presentation Template
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Competitive Analysis
[YOUR COMPANYS PRODUCTHERE]
5/18/2018 MECLABS Competitive Analysis Presentation Template
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Competitive Analysis
[YOUR COMPANY]
You po!u"t
Competitor #2
Po!u"t
Competitor #3
Po!u"t
Competitor #4
Po!u"t
Competitor #5
Po!u"t
Competitor #6
Po!u"t
VP: #$at is t$ispo!u"ts valuepoposition%
VP: #$at is t$ispo!u"ts valuepoposition%
VP: #$at is t$ispo!u"ts valuepoposition%
VP: #$at is t$ispo!u"ts valuepoposition%
VP: #$at is t$ispo!u"ts valuepoposition%
VP: #$at is t$ispo!u"ts valuepoposition%
Support:& Ho' !oes t$is "ompanysuppot t$at valuepoposition%& Ho' !oes t$is "ompany
suppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition% &Ho' !oes t$is "ompanysuppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition%
Support:& Ho' !oes t$is "ompanysuppot t$at valuepoposition%& Ho' !oes t$is "ompany
suppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition% &Ho' !oes t$is "ompanysuppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition%
Support:& Ho' !oes t$is "ompanysuppot t$at valuepoposition%& Ho' !oes t$is "ompany
suppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition% &Ho' !oes t$is "ompanysuppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition%
Support:& Ho' !oes t$is "ompanysuppot t$at valuepoposition%& Ho' !oes t$is "ompany
suppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition% &Ho' !oes t$is "ompanysuppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition%
I!i"e te report:& Ho' !oes t$is "ompanysuppot t$at valuepoposition%& Ho' !oes t$is "ompany
suppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition% &Ho' !oes t$is "ompanysuppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition%
Support:& Ho' !oes t$is "ompanysuppot t$at valuepoposition%& Ho' !oes t$is "ompany
suppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition% &Ho' !oes t$is "ompanysuppot t$at valuepoposition% & Ho' !oest$is "ompany suppott$at value poposition%
Co!t:
Ho' mu"$ !oes t$ispo!u"t "ost%
Co!t:
Ho' mu"$ !oes t$ispo!u"t "ost%
Co!t:
Ho' mu"$ !oes t$ispo!u"t "ost%
Co!t:
Ho' mu"$ !oes t$ispo!u"t "ost%
Co!t:
Ho' mu"$ !oes t$ispo!u"t "ost%
Co!t:
Ho' mu"$ !oes t$ispo!u"t "ost%
5/18/2018 MECLABS Competitive Analysis Presentation Template
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You Company( You Po!u"t
5/18/2018 MECLABS Competitive Analysis Presentation Template
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Use ma)etin* mateial+ su"$as a lan!in* pa*e+ to s$o'$o' t$e value pop is"ommuni"ate!
You Company Your Product
V%&ue Propo!itio:,ase!on pu-li"ly availa-lein.omation+ '$at is t$ispo!u"ts value poposition%
#$at is you assessment o. t$is$o' t$is "ompany is usin* t$is
value poposition%#$at is you assessment o. $o't$is "ompany is usin* t$is valuepoposition%
Call out )ey statements o.t$e value poposition li)et$is
Call out )eysuppotelements o.t$e value
poposition
5/18/2018 MECLABS Competitive Analysis Presentation Template
5/9
You Company Your Product
Supporti' i(orm%tio:Ho' !o t$ey suppot t$at valuepoposition%
#it$ '$at uni/ue -ene0ts an!.eatues%
Ho' !o t$ey a!! "e!i-ility%
#$at is you oveallassessment o. t$esesuppotin* elements%
)e pro"u*t:A"tually -uyo use t$e po!u"t i. you
"an1 #$at is youassessment%
2n t$e pu"$ase po"ess+ '$at.i"tion !i! you e3peien"e%
Co!t:#$at is t$e "ost%
Use ma)etin* mateial+ su"$as a lan!in* pa*e+ to s$o'$o' t$e value pop is"ommuni"ate!
Call out )ey statements o.t$e value poposition li)et$is
Call out )eysuppotelements o.t$e value
poposition
5/18/2018 MECLABS Competitive Analysis Presentation Template
6/9
Competito 45( Competito 45sPo!u"t
5/18/2018 MECLABS Competitive Analysis Presentation Template
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Use ma)etin* mateial+ su"$as a lan!in* pa*e+ to s$o'$o' t$e value pop is"ommuni"ate!
Competito 45 Competitor #1sProduct
V%&ue Propo!itio:,ase!on pu-li"ly availa-lein.omation+ '$at is t$ispo!u"ts value poposition%
#$at is you assessment o. t$is$o' t$is "ompany is usin* t$is
value poposition%#$at is you assessment o. $o't$is "ompany is usin* t$is valuepoposition%
Call out )ey statements o.t$e value poposition li)e
t$is
Call out )eysuppotelements o.t$e value
poposition
5/18/2018 MECLABS Competitive Analysis Presentation Template
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Competito 45 Competitor #1sProduct
Supporti' i(orm%tio:Ho' !o t$ey suppot t$at valuepoposition%
#it$ '$at uni/ue -ene0ts an!.eatues%
Ho' !o t$ey a!! "e!i-ility%
#$at is you oveallassessment o. t$esesuppotin* elements%
)e pro"u*t:A"tually -uyo use t$e po!u"t i. you
"an1 #$at is youassessment%
2n t$e pu"$ase po"ess+ '$at.i"tion !i! you e3peien"e%
Co!t:#$at is t$e "ost%
Use ma)etin* mateial+ su"$as a lan!in* pa*e+ to s$o'$o' t$e value pop is"ommuni"ate!
Call out )ey statements o.t$e value poposition li)e
t$is
Call out )eysuppotelements o.t$e value
poposition
5/18/2018 MECLABS Competitive Analysis Presentation Template
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Competiti+e ,%"!*%pe: Competito 'ea)nesses an! sten*t$s
C$an"es to patne to*et$e
Oppotunities in t$e ma)etpla"e
Poteti%& VP: ,ase! on t$is "ompetitive esea"$+ !o you
$ave any e"ommen!ations .o "$an*es to you po!u"tsvalue poposition% Ho' "an you a"t on t$em6
#e s$oul! $i*$li*$t ou6
#e s$oul! also in!i"ate t$at t$is6
A !etaile! !es"iption o. 7777 'ill also $elp to
!i8eentiate us1
Re"ommen!ations