Upload
lenga
View
221
Download
6
Embed Size (px)
Citation preview
Measuring the Impact of Parent Engagement on Student Success
DAVE BECKER
CEO & FOUNDER
© CAMPUSESP 2015
Parent involvement: problem or opportunity?
© CAMPUSESP 2015
An Early Call with Temple University…What people want for others is different than what they want for themselves
© CAMPUSESP 2015
Show the data that will help you show that parent involvement is an opportunity
Create a narrative that will help you show that parent engagement can:◦ Improve student success
◦ Increase parent giving
◦ Protect student privacy
Goal of the presentation
© CAMPUSESP 2015
Increase your funding!
© CAMPUSESP 2015
A little about CampusESP
DAVE BECKER, CEO18 years in Ed Tech
Former SVP of Product at Ellucian
JAMES BRIGHT, CTO20 years in enterprise technology
VP of Tech at Beyond, Orbius, VerticalNet
ADVISORS
DOUG LYNCH, PhDFormer Vice Dean, Univ. of Pennsylvania
CHRIS FERGUSON, EdDVP & Dean of Admissions, Drexel University
ANNE KEEHNFormer Sr. Fellow, Gates Foundation
GEORGE KUH, PhDChancellor’s Prof. Emeritus, Indiana University
BRIAN WATKINSDir. of Parent and Family Affairs, University of Maryland
JULIE JOHNSON, EdDVP of Strategy, Complete College America
© CAMPUSESP 2015
CampusESP
The only one-stop shop for parent engagement
PERSONALIZED NEWS & EVENTSFine-tuned for each unique family experience and
shareable through social networks, like Facebook
EARLY ALERTSCreate proactive opportunities to turn challenges
into positive outcomes
AT-A-GLANCE STUDENT INSIGHTBalanced engagement into student progress,
including financial details
© CAMPUSESP 2015
Electronic survey with 42 questions ◦ About 20 questions are bio/demo information
◦ Both quantitative and open-ended satisfaction-focused responses
Survey open for 2 weeks
11 colleges and universities (public, private, community college)
6000+ parent surveys completed
Full analysis of results with benchmark comparisons (data provided to schools)
Research collaboration with Penn State University
Parent Engagement Survey
© CAMPUSESP 2015
Communication Frequency –
How frequently do parents communicate with their child?
Parent Involvement with Students –
How involved are parents with their child’s college journey?
Parent Programs –
How satisfied are parents with college parent programming?
Parent Engagement –
How would parents like to be engaged?
Structure of survey
© CAMPUSESP 2015
Communication FrequencyHow frequently do you communicate with your child?
© CAMPUSESP 2015
How frequently do college students communicate with their parents?82% of college parents interact with their students more than once a week.
40% of college parents interact with their students at least once a day.
Highest levels of communication from: Moms and daughters
Rural parentsFirst-in-family
Minorities (Hispanic, African American)First-year students
84% of students interact with their parents via phone.
© CAMPUSESP 2015
How frequently do you communicate with your student?
© CAMPUSESP 2015
Frequency of parent involvement by class year
© CAMPUSESP 2015
Frequency of parent involvement by ethnicity
© CAMPUSESP 2015
What is the primary method you use to communicate with your student?
© CAMPUSESP 2015
Parent Involvement with StudentsHow involved are you with your student’s college journey?
© CAMPUSESP 2015
How involved are college parents with their students’ experience?
74% of students share academic progress with parents “often” or “very often”.
Students that share academic progress most often show higher levels of academic achievement.
1 in 3 parents report involvement in resolving student problems with their student’s college.
61% of parents have their students’ IDs and passwords.
© CAMPUSESP 2015
How often does your student share their academic progress with you?
© CAMPUSESP 2015
Students that share academic progress most often show higher GPAs
© CAMPUSESP 2015
How often do you contact college officials to solve problems your student may be having?
© CAMPUSESP 2015
Does your student share their college self-service ID and password with you?
© CAMPUSESP 2015
Parent Programs at Colleges and UniversitiesHow satisfied are you with college’s parent programs?
© CAMPUSESP 2015
How satisfied are parents with college engagement efforts?
51% of parents, especially minorities, are open to becoming more involved with college programming and activities.
72% of parents are open to maintaining involvement with their student’s collegeafter graduation.
53% of parents are at risk of not becoming “Parent-Alumni” (potential donors).
© CAMPUSESP 2015
Would you like to become more involved with college programming and activities
© CAMPUSESP 2015
Involvement preference varies by ethnicity
© CAMPUSESP 2015
Would you like to stay involved after your student graduates?
© CAMPUSESP 2015
Parent Engagement with Colleges and UniversitiesHow would you like to be engaged with your college?
© CAMPUSESP 2015
How would parents like to be engaged with colleges and universities?
Most parents want access to student financial and academic information.
92% of parents would like a college update at least monthly.
41% of parents would like a college update at least weekly.
93% of parents are interested in receiving updates via email.
© CAMPUSESP 2015
Top parent engagement interests
4 4.5 5 5.5 6 6.5 7
Receiving invitations to special events (athletic events,fundraisers, etc.)
Accessing your student's schedule
Receiving information, news and events on a regular basisfrom the university
Receiving alerts on your student's financial aid eligibilityand information
Updates on your student's status changes
Receiving alerts on your student's performance (dean'slist, failing grades, etc.)
Receiving bills and statement alerts for your student
Score
© CAMPUSESP 2015
How often would you like to receive updates from your student’s college?
© CAMPUSESP 2015
Preferred formats for parent communication
© CAMPUSESP 2015
Summary: Parent engagement matters
© CAMPUSESP 2015
IMPROVE
STUDENT SUCCESS
Increased parent involvement
in their student’s academic
progress has been found to
increase GPAs by +.5, leading to greater satisfaction and improved
retention.
INCREASE
PARENT GIVING
Over 70% of parents are open to staying involved with their
student’s college after they
graduate. Making them part of
the experience can dramatically
impact gifting & donations.
PROTECT
STUDENT PRIVACY
Over 60% of parents have their student’s passwords.
CampusESP enables students
to maintain independence,
while providing parents with the
transparency they want.