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FMCG
SPA Future Thinking are experts in sponsorship, brandpartnership and multiplatform campaign evaluation, and have conducted hundreds of waves of research for FMCGsponsors of TV programmes over the past 15 years.
For more information please contact Suzy Aronstam, Senior DirectorE: [email protected] T: 020 7843 9777 www.spafuturethinking.com
Tells you overall campaign cut throughand the contribution each platform hasmade to this
Measures campaign impact on key brand metrics and the relativeimpact each media used has had on uplifts
In a multi-platform world you need to know what different media are contributing to your
campaign and how they are working together. Campaign Optimiser does this by evaulating cross platform effectiveness.
1. Measures the overall impact of your campaign
2. Strips out the effects of each platform used
Overlaid with spend allowsyou to see how eachplatform is deliveringrelative to weight
3. Shows which platforms are over orunder performing
3 Reasonswhy Campaign Optimiseris essential for your brand
FMCG sponsorships tend toout-perform other categories forstand out, and for driving peopleto find out more about a brand
The consumer goods sector is now the biggest spender in terms of online advertising and accounts for 15.8% of the total spend (IAB)
Our norms database tells us that on average41% say FMCG sponsorships are very appropriate
National TV advertising will have a big impact on overall campaign awareness for any FMCG brand, butother platforms can have aproportionally greater impact on driving purchase intent or image. It’s important that you understand what these are and how to get the best bang for your buck.
Consumers are bombarded with brand messagesfrom every form of media available...impacting on the way they consume advertising and marcomms, andmaking measuring the effectiveness of multi-platform campaignsincreasingly complex for brand owners
TV Sponsorship/Advertising
Social MediaRadio Advertising
Online Advertising
On pack promotion
Point of sale
Press Advertising
Poster / outdoor
