Meaning, Nature & Scope,Micro,Macro

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    Managerial Economics

    1

    Let us see what is Economics ?

    Economics is the social science that analyzes

    the

    Production

    Distribution

    Consumption

    of goods and services

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    Concept

    22

    Like parent discipline of economics M.E.has to serve as a science of making a choice.

    It has to guide Business Executives in:-

    1. Making decisions

    2. Making certain predictions

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    Definition

    33

    M.E. concerns efficient direction of business

    orgonisation so as to make, a productive

    enterprise out of human & material

    resources. Savage & Small

    It is the integration of economic theory with

    business practice for the purpose of

    facilitating decision making & forward

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    Nature Of ManagerialEconomics

    4

    With the help ofCharacteristics of M.E.

    we can understand the nature of managerial

    economics.

    1) Fundamental Academic Subject.

    2) Economic rationale of Business

    Administration

    3) Allocation of Resource

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    6) Market Conditions

    7) Macro Setting

    8) Profit & Pricing

    9) Basis for Decision-making

    10) Pragmatic Approach

    11) Normative Science

    12) Elements of Macro Economics.

    13) Help of Quantitative Techniques

    14) Socio-cultural Aspects.

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    Scope Of ManagerialEconomics

    6

    1) Basic problem.

    2) Theory of firm.

    3) Orgonisation of Business.

    4) Demand Analysis.

    5) Production & Cost Analysis.

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    6) Pricing & Output Determination.

    7) Cost-Benefit Analysis.

    8) Profit Analysis.

    9) Capital Management.

    10)Government & Business.

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    Micro-economic Analysis

    88

    Micro Economics studies the behaviour of small

    individual factors in an economy.

    It mainly focuses on:-

    1. Individual Consumer Satisfaction

    2. Market Demand for the product of an

    individual producer.

    3. It study the equilibrium of firm & Industry

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    Micro Economics

    Micro

    EconomicAnalysis

    Theory ofCommodity

    Prices

    Theory ofFactorPricing

    Economics

    of Welfare

    heory of Demand Theory

    f Supply

    Rent Wages InterestProfit

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    Scope Of Micro-economics

    1010

    1. Are the resources in the country fully utilized

    or not?

    2. What should be produced & in what

    quantity? (Theory of Value)

    3. The problem of selecting technique of

    production. (Theory of Production)

    4. How the goods & services produced are

    distributed? (Theory of Distribution)

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    5. How effectively the resources are allocated ?

    (Economics of Welfare)

    6. Whether the capacity of the economy to

    produce goods & services is growing or is

    static ?

    ( Theories of Economic Growth)

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    Importance of Micro-EconomicAnalysis

    1212

    1. Allocation of Resources

    2. The distribution of national income

    3. Consideration of welfare

    4. Importance of applied field of

    economics

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    Limitation of Micro-EconomicAnalysis

    1313

    1. It always thinks of individual factors of

    production or individual consumer so it may

    not be always true on aggregate levels.

    2. Its result or conclusions are always on certain

    assumption.

    3. The aggregate analysis or the overall

    approach to any economic problem is beyond

    the reach of it.

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    Theory of

    Income & employ

    Theory of Generalprice level

    Theory of EconomicGrowth

    Theory ofDistribution

    Theory of consumption Theory of Investment

    Theory of Business

    Cycle

    Macro-EconomicAnalysis

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    Importance Of Macro-economic Analysis

    1515

    1. It never neglect the relationship between

    demand & supply as in case of micro-

    economic analysis.

    2. It always gives the complete picture about

    the economy as whole.

    3. Macro-economic s has increased the utility

    of economics.

    4. It can be used for the development of micro-

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