MDMFA Media Design Project Book

ProjectBook

ASCULITIS

OUNDATION

The UN4SEEN Danger CampaignA Campaign to Raise the Awareness of Rare Blood Disorders

Introduction 7Creative Brief Brand Attributes 9 Target Audiences 11SWOT Analysis Grid 13 Moodboard 14Research Paper Abstract 15 The Purpose 17 The Campaign 19 Conclusion 21 References 23

Mood Boards 27Logo Development Vaculitis Foundation Logo 29 UN4SEEN Danger Logo 31Print Media Development Sketches 33 Full Ads 34Website Development Sketches 35 Pages 36Motion Graphic Development Sketches 37 PSA Prototype 38

Table of Contents

1.0 Research 2.0 Creative Development

3 The Vasculitis Foundation’s UN4SEEN Danger Campaign

Brand Voice 41The Logos Clear Space Rules 43 Correct/Incorrect Use 44Brand Typefaces 45Brand Color Palette 46 Brand Photography 47Merchandising 49Print Standards Magazine Ad 51 Letterhead/Envelope 52 Outdoor Signage 53Web/Mobile Standards 55Motion Graphic Standards 57

Print Solutions Poster Series 61 Magazine Ad 63 Billboard and Banners 64Merchandising Solutions Welcome Kit 65 Ball Cap/Wristband 67 Vehicle Wrap 68Social/Mobile Solutions Facebook/Twitter Page 69 Mobile Apps 70Website Solutions 71Motion Graphic Solutions 72Conclusion 73Image References 75

3.0 Style Guide 4.0 Final Designs2.0 Creative Development

4

Research1.0


IntroductionThe Vasculitis Foundation is a non-profit

organization whose purpose is to provide

counseling, education and research to victims

of rare blood diseases. Vasculitis is a rare

autoimmune disease that has no cure and

often masks itself in other common symptoms

such as sinus infection and arthritis. The

Vasculitis Foundation’s mission is to “alleviate

the isolation that patients and their families

experience when these life-threatening diseases

affect them” and to “support and empower

patients through education, awareness and

research” (The Vasculitis Foundation, 2011).

The problem that will be discussed in this

paper is the obstacles that impede potential

victims of the disease to be tested early for

vasculitis. The disease is often diagnosed

as common everyday ailments, even to a

trained medical eye, and may remain

undetected for many years. There is no

cure for the disease, but there is treatment

with mild chemotherapy that will allow the

patient live a fairly normal life for many

years. Only through increased awareness The Vasculitis Foundation’s UN4SEEN Danger Campaign7

8

by medical professionals, organizations and

potential patients will this deadly disease be

detected in time to insure a quality life for its

future victims.

The UN4SEEN Danger Campaign’s goal is to

rebrand the Vasculitis Foundation, shedding

light on new methods to get the company’s

message to the general public. Utilizing a

multimedia based social networking element

the campaign will intensify awareness of rare

blood disease, heighten brand image in the

marketplace and increase charitable donation

revenue to the company. The campaign will

employ multimedia elements including

smartphone and tablet applications, social

media, websites and motion graphics to

appeal to the modern, tech-savvy person

of today. The lasting effect of the UN4SEEN

Danger Campaign will be to effectively increase

early detection of vasculitis in potential victims

by recognizing the warning signs of the disease,

utimately leading to extending their life.

8Research

The Vasculitis Foundation’s UN4SEEN Danger Campaign

Call to Action

to increase brand awareness that will

lead to larger donations on the website,

greater awareness of the dangers of blood

disease and ultimately lead to more

people detecting the disease earlier

so they might be treated

Creative Brief: Brand Attributes

The UN4SEEN Danger Campaign’s objective is to effectively rebrand the Vasculitis Foundation

through the use of a integrated multimedia and social media campaign that will increase

awareness and promote early detection ofrare blood diseases with the purpose of stimulating

donation revenue by 10% over the next three years.

Dedication to a cause is one of the founding principles of the Vasculitis Foundation Brand.

The Brand’s founder had a rare blood disease that later took her life and its that dedication to

finding a cause and cure that sets the brand apart from its competition. This dedication

can inspire and attract new consumers that will ultimately lead to increased donations and

memberships with the brand.

The market for vasculitis research is broad and many organizations cover the diseases in

some form. However, the medical reputations for The Mayo Clinic and Johns Hopkins Hospital

make them, in the average patients minds, the first place to look at for all forms of disease,

including vasculitis. As a result, the Vasculitis Foundation would be positioned in a lesser

degree by patients.

campaign project objective

unique selling proposition

brand positioning


10

The Vasculitis Foundation’s value derives from its many years of devotion to its primary goal, to provide

comfort and assistance to victims of rare blood diseases. Through its primary benefits of equity, network

and diverse approach the brand offers a distinctive approach to its members that can nwot be matched by

its competitors.

value proposition

features and benefits

key tenets

educational

charitable

trustworthy

Established EquityMultifaceted ApproachFar-Reaching Network

Utilizing 25 years of brand

equity will aid in securing

donations from larger clients

and forming new partnerships.

By covering all forms of vasculitis

the company canreach a broader

spectrum of the population and

provide a full array of services

including researchand counseling,

thus elevating brand awareness

A dedicated network of

members in several states

helps deliver new initiatives

to patients and professionals

aiding in earlier detection

and treatment.

10Research


Creative Brief: Demographics

teens and young adults

15-25adults 25–40

that use social media websites

such as Facebook and Twitter

that live an on-the-go lifestyle that utilizes

phone and tablet applications on a

regular basis

12Research

Creative Brief: Demographics

adults 40+

medical professionals and outreach groups

that have a history of chronic health problems and use the internet as a main source for news, weather and world events

that focus on the well being of a variety of patients


SWOT Analysis: Summary and Grid

Strengths

Opportunities

Weaknesses

Threats

chapters in all stateswell established historyconnected to United Wayencompasses all forms of vasculitis

grassroots supportlocal pro sports teamssmartphone/tablet applicationsheart felt needs of patient’s families

lack of partnershipslack of national advertisinglow visibility outside patientsdisease appears in a minority of population

frustration of those affected disease has no cause or curemany competitors in the fieldresearch dependent on donation

The Vasculitis Foundation is a unique company that provides research and support for victims of rare blood disease and their families.

Through the use of this mood board certain key points about the company were demonstrated visually to enhance their meaning.

By following the insights in the SWOT analysis and mood board an effective branding approach can be created that will illustrate the

company’s importance, promote early detection of rare blood diseases and increase charitable donations to the organization.

The Vasculitis Foundation’s UN4SEEN Danger Campaign13

14Research

Moodboard


Research Paper: Abstract

The UN4SEEN Danger campaign is a multifaceted

endeavor designed to rebrand the Vasculitis

Foundation, a recognized leader in the fight

against vascular disease. The company was

founded in 1986 as a support group for patients

and their families of Wegener’s Granulomatosis,

a form of vascular disease. The company’s current

mission is to “support and empower” patients of

all forms of vasculitis, a rare autoimmune disease in

which the body’s defenses fight against each other.

Vasculitis is often misdiagnosed by physicians as

one of the many common ailments that people

suffer every day such as sinus infection, fatigue

and arthritis. The latter stages of the disease can

include lung and kidney failure, with the patient not

discovering the truth until it is too late. The

campaign will intensify awareness of rare blood

disease, heighten the brand image in the marketplace

and increase charitable donation revenue to the

company by employing multimedia, smartphone

and tablet applications, social media, websites and

motion graphics. The ultimate goal of the

campaign is to speak directly to potential victims

of vasculitis that do not know they have the disease.

The campaign will stress a sense of urgency for research and

education about the disease, both to the general public and

health professionals. The lasting effect of the campaign will be

to effectively increase early detection of vasculitis in individuals

through recognizing the warning signs of the disease, leading

to extending their life. Only by identifying these early warning

signs of the disease can individuals fight an UN4SEEN danger

that is often unrecognized for many years.


16Research


Research Paper: The Purpose

The UN4SEEN Danger campaign will illustrate the

need to broaden the scope of current delivery

methods of pertinent information about vasculitis to

current and potential victims of the disease. The

primary motivation for the campaign is two-fold, to

introduce the disease to a wider range of the population

including medical and research professionals and

to convey the story of a patient’s battle with vascular

disease through personal experience. The value of

the campaign will be supported through research

and first-hand experience.

Vasculitis, if detected at an early stage, can be

treated with a mild form of chemotherapy in which

the patient can experience a somewhat normal life.

One such patient of the disease did not see the early

warning signs, and by the time that the disease was

diagnosed, it was too late. The patient was a

construction worker, a husband and a beloved

father that worked for sixty years to support his

family, was married for fifty-two years to his wife,


18Research

and remained an inspiration to his children and

grandchildren to the end. Though the patient had

numerous trips to different physicians in his last five

years of his life the diagnosis was never on the mark.

The doctors could never recognize the disease’s

symptoms of severe sinus infection, anemia, fatigue

and skin discoloration as nothing more than common

ailments until the patient was admitted to the hospital.

After several rounds of testing the problem was

narrowed down to a few possibilities, with Wegener’s

Granulomatosis being the final diagnosis. The patient

never understood the threat until it was too late to

effectively treat the disease. The UN4SEEN Danger

campaign will express the need for patients to detect

the symptoms of vasculitis in its early stages of

development where suitable treatment can be

administered successfully.

18Research


Research Paper: The Campaign

The main goals of the UN4SEEN Danger campaign

are to heighten public knowledge of vasculitis, to

express a need for early detection of the disease and

to provide an effective model to transmit the Vasculitis

Foundation’s steadfast commitment to patients and

their families. The message of the campaign is to

heighten the knowledge of vasculitis to the public and

convey the company’s message of caring, commitment

and hope.

The diagnosis of a rare disease often comes as a

shock to its victim. In the case of vasculitis, the

symptoms of the disease are not easily perceived.

For instance, Wegener’s Granulomatosis is only

diagnosed in 3 out of every 100, 000 patients,

about 500 new cases a year (Vasculitis Statistics,

2012). Vasculitis has no apparent causes and no

cure, so the need to raise awareness to the public

about the disease is significant. Vasculitis currently

has fifteen variations, each having “immune system

abnormality and inflammation of blood vessels” and

“its own characteristic pattern of symptoms”

(MedicineNet.com, 2012). The disease, therefore,

can often be overlooked when a potential warning sign

may be evident, even to trained professionals. Early

detection of the disease can be achieved when a

“biopsy of involved tissue demonstrates the pattern of

blood vessel inflammation” (MedicineNet.com, 2012).

Through one simple blood test a life threatening disease

can be detected and treated before it can develop further.

The company’s current branding is in need of a catalyst

to improve visibility and awareness. Through developing a

more effective website, logo and multimedia campaign

the urgency of company’s message will lead directly to

increased early testing of patients and greater


Research 20

donation revenue. An effective social media

component and a motion graphic detailing the

company’s history will elevate the brand and make

the message more accessible to a modern,

tech-savvy consumer base. According to (Glenn,

2012), “The global market for mobile health

smartphone applications exploded last year,

growing seven-fold to $718 million.” The UN4SEEN

Danger campaign’s use of the mobile application

platform will fit the current trends of the market

today in which people get their information at the

touch of a button.


Research Paper: Conclusion

The Vasculitis Foundation has a history of helping

people spanning several decades. Beginning

with its founder and continuing through today,

their commitment to helping those that suffer

from vascular disease has made them a leader

in the medical community. The earlier people are

tested for vasculitis the better chance they have

to survive the disease. Through the use of their

website and support organizations the company

has comforted, educated and provided research

to support victims of rare blood disorders. The

company has an established framework that they

can draw from to send out their message of hope

to those that currently are unaware they have vasculitis.

The message is strong and clear, get to the doctor

and get tested, get to the doctor before it is too

late. The message may be clear, but the branding

of the company could use revitalization to meet the

expectations of a modern audience. What worked

25 years ago does not necessarily translate to the

tech-savvy generation of today. Consumers today get

their information fast and expect to get solutions to

problems fast. The UN4SEEN Danger campaign will utilize

modern techniques such as smartphone applications coupled

with established print and multimedia methods to bridge the

gap between the company’s past and future. The goal of the

campaign is to rebrand the Vasculitis Foundation to increase

awareness of the company mission, educate the public and

medical professionals about the early signs of the disease and

ultimately increase charitable donation revenue. The lasting effect

of the campaign is to serve as a catalyst for early detection in

unsuspecting victims and unveil a deadly disease that masks

itself as common everyday ailments, giving hope to its sufferers

and their families.


22Research


References

24Research

Creative Development2.0

Mood Boards

The Vasculitis Foundation mood boards set the tone for the campaign. The boards highlight important aspects of the campaign through the use of imagery, typography color and texture.

setting the right mood


28Creative Development

29

Vasculitis Foundation Logo


designing a new standardThe Vasculitis Foundation logo redesign supports a need

to increase awareness of vasculitis with a new approach.

The heart not only symbolizes the support the company has

for victims and their families but the source of blood

circulation in the body.

Final Logos

Creative Development 30

UN4SEEN Danger Campaign Logo

developing a symbolThe Vasculitis Foundation UN4SEEN Danger is a symbol of not only the dangers of vasculitis is left undetected but also a beacon of hope to

those that catch the disease in time for treatment.



Print Media Development

a danger revealedThe Vasculitis Foundation poster series seeks to enighten and inform people of the dangers of the disease while reinforcing the need for early

detection and heightned awareness.



full advertisement


Website Development

developing a conceptThe Vasculitis Foundation website sits at the core of the rebranding of the company. The website, coupled with social media and mobile

applications, is the cornerstone for growing new business and was designed to be accessible, modern and inviting for potential patients and their families.

The Vasculitis Foundation’s website developed from careful study and

consideration of many factors including the health care field, victims of

the disease and competition in the field. The home page is warm and

inviting, with ample access to the tools that the consumer needs as well

as a direct link to social media and mobile applications, key elements in

the process of communicating with patients and increasing the awareness

of the disease.

construction of an idea



Motion Graphic Development


psa prototype

The Vasculitis Foundation’s motion graphic Public Service Announcement serves as a warning to the unsuspecting victims and as a testimonial to the

brand’s commitment over the years to counseling, research and education.

Style Guide3.0


Research 42

Brand Voice

The Brand Voice of the Vasculitis Foundation should always be one of caring and hope. The imagery and the graphic

elements should reflect these emotions and project a positive outlook on a disease that at this time has no cure.

The presentation and communication of all materials needs to have a look and feel that is consistent with the brands

tenets of charitable, educational and trustworthy. The brand should instill trust in patients, their families and potential

victims of the the disease. The Brand should lead the way in education and research to help inform the public and find

a cure for the disease.

The Brand’s commitment to a postive outlook through all communications will help not only victims cope with the

disease, but increase awareness to a public that may have the disease and not know it.

43

Logos: Types and Clear Space

The Vasculitis Foundation logo should be

presented on a white background whenever

possible. The brandmark and logotype are

blended together to have one cohesive mes-

sage. The font used in the logo is Reservoir

Grunge and the logo should utilize the brand

color palette. The logo has a minimum clear

space as detailed here.

The UN4SEEN Danger Campaign logo should

be presented on a white background whenever

possible. The fonts Reservoir Grunge, Verdana,

Verdana Bold and Verdana Bold Italic are used

in the logotype and logo should utilize the

brand color palette. The logo has a minimum

clear space as detailed here.

vasculitis foundation logo

un4seen danger campaign logo

132 pixels1.83 inches


ASCULITIS

OUNDATION

Bottom Logo Placement

Minimum logo dimensions72 x 132 pixels

1 x 1.83 inches

UU

UU

U U

UUClear Space

2x the height of the “U” Vasculitis

DANGER4UN

The Vasculitis Foundation’s

SEEN

Campaign

72 pixels1 inch


Minimum logo dimensions72 x 180 pixels

1 x 2.5 inches

U

U

U

U

Clear SpaceThe height of the “U” in UN4SEEN


44Style Guide

Correct and Incorrect Usage

correct color usage

incorrect usage

The logo colors in print media must adhere to a combination of the brand’s established color palette as stated in this guide. The

defined campaign palette colors of red, black and gray represent the three tenets of the company: charitable, educational and

trustworthy. The acceptable variations are listed here, including grayscale for printed communication.

Do not utilize unapproved colors for the

background of print designs. Do not rearrange

the logo elements, stretch or skew the logo

elements.

SEENDANGER4UN

Campaign



SEENDANGER

4UN

Campaign


SEENDANGER4UN

CampaignASCULITIS

OUNDATION

ASCULITIS

OUNDATION

A S C U L I T I S

O U N D AT I O N

XXXX X

X

SEENDANGER4UN

Campaign


SEENDANGER4UN

Campaign


SEENDANGER4UN

Campaign



SEENDANGER4UN

Campaign

ASCULITIS

OUNDATION

ASCULITIS

OUNDATION

ASCULITIS

OUNDATION

ASCULITIS

OUNDATION

45

Brand Typefaces

The campaign typefaces should be used to enhance the effectiveness of the message. Reservoir Grunge and Homework Smart should be used in

Headers and at strategic times to emphasize important points of the campaign. Verdana Bold should be used as a sub-header at approximately

half the point size of the header. Verdana Bold Italic is utilized in the UN4SEEN Danger campaign logo and for section headers in the body text of

print media, including the final project book. Verdana should be used for body copy at approximately 12 points in size and not to exceed 14 points

in size. Verdana italic should be used in body copy, following the same point sizes as Verdana, only utilized to highlight areas of the body text.

typeface usage

Reservoir GrungeVasculitis Foundation

Optima ExtraBlackVasculitis Foundation

Verdana BoldIncrease Your Awareness.

Verdana Bold ItalicA campaign to raise awareness of rare blood disease.

VerdanaA campaign to raise awareness of rare blood disease.

Verdana ItalicA campaign to raise awareness of rare blood disease.


46Research

Color Palette

The UN4SEEN Danger Campaign Color

palette utilizes a variety of robust colors

to accentuate the goals of the campaign

and highlight certain aspects of the brands

essence. The colors represent the brand’s

three main tenets: charitable, educational

and trustworthy through the usage of red,

gray and black respectively. The tints of

blue serve to reinforce the brand’s commitment

to education and research, with the lighter

colors of yellow and off-white utilized to

represent caution and the medical field

respectively. The campaign color palette is

presented in various methods including Hex,

Pantone Solid Coat CMYK and RGB to make

the colors’ usage compatible with a variety of

design options.

campaign color palette

PSC 7499 c

HEX #fcf7df

RGBR:252 G:247 B: 223

CMYKC:1 M:1 Y:13 K: 0

PSC 428 c

HEX #c1c3c4

RGBR:193 G:195 B: 196

CMYKC:24 M:17 Y:18 K: 0

PSC 1795 c

HEX #bd282b

RGBR:189 G:40 B: 43

CMYKC:8 M:99 Y:99 K: 1

PSC Blk 6c

HEX #12111d

RGBR:18 G:17 B:29

CMYKC:79 M:73 Y:59 K:80

PSC 535 c

HEX #94a1b4

RGBR:148 G:161 B: 180

CMYKC:46 M:29 Y:20 K: 0

PSC 7455 c

HEX #4e65ab

RGBR:78 G:101 B:171

CMYKC:82 M:63 Y:1 K: 0

PSC 101 c

HEX #f5ee6d

RGBR:245 G:238 B:109

CMYKC:5 M:0 Y:74 K: 0

46Style Guide

47 The Vasculitis Foundation’s UN4SEEN Danger CampaignThe Vasculitis Foundation’s UN4SEEN Danger Campaign

The UN4SEEN Danger Campaign’s use of

photography should serve to inspire and to

caution. The images will enhance the brand’s

image as a leader in compassionate care and

an innovator in research of rare blood disease.

The photography will give a glimpse into the

effectiveness of brand’s mission to serve as an

outreach and resource for both patients and

consumers.

Texture should be used sparingly and only

to accentuate key elements of the design.

Acceptable textures will utilize the brand’s

color palette and be grainy, similar to the

texture of a oil-painted surface.

photgraphy usage

texture usage

No.

Photography

47

No.

48Style Guide

49

Increase Your Awareness




The preferred method for a T-Shirt design

is to use the company logo on a white

background. Variations may include standards

set forth in the logo usage section of this

book and must use the brands’s color palette.

t-shirt

Merchandising Standards

50Style Guide





The wristband design may come in a variety

of colors but must adhere to the brand’s

color palette. The logos will be printed

directly to the wristband with appropriate

campaign colors, alternating between

white and black text according to

rules set forth in the logo standards

of this book..

wristbandThe vehicle wrap design should include only

images and colors consistent with the standards

set forth in previous sections of this book.

vehicle wrapThe ball cap design should follow the

standards set forth in the T-shirt section

of this book which are derived from the

logo standards section aforementioned.

ball cap

asculitis Foundation’s

SEENDANGER4UN

Campaign

asculitis Foundation’s

SEENDANGER4UN

Campaign

51

Print Standards

Your Life MayDepend on it!

Vasculitis is a disease that strikes at the very heart of You!You are just another in a long line of patients that didn’t realize what they had till it was too late.Your doctor ran all the right tests but could not identify the problem. Your symptoms are common, but the disease is most uncommon. You are a victim of a deadly disease that strikes without warning and begins with everyday ailments.

Increase Your Awareness.

www.vasculitisfoundation.org

magazine advertisementThe magazine advertisement should adhere to the brand color

palette and typography. In addition the specifications listed here

may be proportionally reproduced depending on the size needed.

Headline:Resevoir Grunge36 pt

Sub-Headline:Verdana Bold18 pt

Body Copy:Verdana Italic12 pt

Call to Action:Verdana Bold14 pt

Company website:Verdana Bold Italic14 pt Full Color Campaign Logo:

.5 in margin1.0 x 2.75 inches


52Research

letterhead and envelopeThe company letter head should be consistent

with typography and logo standards set forth in

previous sections of this book. In addition the

specifications listed here may be proportionally

reproduced depending on the size needed.

Company logo1.5 x 2.5 inches

.5 inch margins

Body textVerdana 10pt

Grayscale logo.25 inch margins.5 x 1.5 inches

AddressVerdana 6pt

Mailing AddressVerdana 10pt

Mailing addressVerdana 10pt

Envelope Size3.25 inches x 5.75 inches

ASCULITIS

OUNDATION

Vasculitis Foundation PO Box 28660 Kansas City, MO 64188

A Welcome Letter from the Founder, Marilyn Sampson (abridged)

October, 1995

My Dear Friend,

We are not some big fancy support group. We are just people caring for people and we want to help

you in any way we can. We know how frustrating and frightening it is knowing that you or someone in

your family has such a rare disease.

A very serious disease has struck, and we will be here to give you all the support we can through this

diffi cult time. We know the feeling of isolation and fear of the unknown with you or someone in your

family having Wegener’s. This is normal when dealing with a rare disease like we have. Know that

long-term remission can be obtained; there is hope You must believe this.

This disease will be a test of your love for each other as a family and a test of your faith. It will take

every ounce of positive energy that you have. It will be just as hard on the family as it is on the

Wegener’s patient; WG will become a part of your family and a part of your lives. I know the tough

time my husband had coping with a “sick” wife. When both realize that, you will be able to get through

even the toughest times, and your love will grow. You must keep a positive outlook.

Remember, we are here for you in any way we can help you. God bless you and your family. We send

our love and will keep you and your family in our thoughts and prayers.

My Love and Prayers,

Marilyn

Vasculitis Foundation

PO Box 28660

Kansas City, MO 64188

ASCULITIS

OUNDATION

John Doe

123 Crescent Drive

Beenthere, IA 74890

Style Guide 52

11”

8.5”

5.75”

3.25”


Print Standards

outdoor and large printThe outdoor and large print signage should follow established

rules for logo proportion and color palette. The signs should

follow sizing that is directly proportional to the standards

established in the magazine advertisement.


Style Guide 54


Web Standards

homepage

interior pages

The campaign website is essential to maintaining

the brand’s image and to garner new support. The

optimal display resolution is 1024x768.

Interior pages should utilize the same framework

as the home page with a slight variation in the

layout of the page’s content.

Company Logo75 x 150 pixels

Flash VideoMotion Graphic720 x 480 pixels

Quick AccessButtons50 x 100 pixels

Quick Access Button100 x 175 pixels

Footer Bar

Campaign Logo150 x 275 pixels

Quick ResponseButtons

Social Media buttons/App Store buttons25 x 25 pixels


1024 pixels

768 pixels

56ResearchStyle Guide 56

Mobile Standards

smartphone/tablet applicationsSmartphone and tablet applications, along with the brand

website, are paramount not only to gaining support for

the company, but increasing awareness about vasculitis.

Through this medium the public will be informed, educated

and guided down the long path to recovery.

Social Media buttons/App Store buttons25 x 25 pixels

Smartphone ApplicationsMinumum 320 x 480 pixelsMaximum 480 x 800 pixels

Tablet Applications7 inch tablet 600 x 1024 pixels10 inch tablet 720 x 1280 pixels


Motion Graphic Standards

VERYOF YOU!

Vasculitis is a disease

that Strikes at the

720 Pixels4

80

Pix

els

:00 seconds“Will U See the danger?”

:04 seconds “Will U 4SEE the consquences?”

:02 secondsImagery introduced as response

:06 seconds Imagery introduced as response

The motion graphic is an integral part of getting the message to the public. The

public service announcement is a major tool to garner more support for the

brand and increase awareness of the disease. It should be presented in NTSC

DV format for web and disc media. The motion graphic should be presented in

its entirety, without any editing or changes. In the case of an HD-television the

graphic may look stretched. The public service announcement may be used for

broadcast or web applications.


motion graphic usages

58Research

:11 seconds A warning about the disease

:14 seconds Warning signs presented

:19 seconds Call to Action/Logo presented

:24 seconds Brand/Campaign logos presented

58Style Guide

Final Designs4.0

61

Print Solutions

poster series


The poster series is designed to effectively inform the public on a regional and national scale of the dangers of vasculitis. The series will be

used as a tool in medical facilities, hospitals and doctor’s offices to aid in early detection of the disease.

62Final Designs

63

Print Solutions


magazine adThe magazine ad is designed to warn of the disease and to be distributed on a national

scale. The advertisement is a useful tool that aids the company in getting the word out

about the disease to provide for early detection in possible victims.

64Final Designs

banners and billboardsThe banners and billboards provide a means to create awareness

of the disease on a local scale. The usage of this large media can

only reinforce the company’s message and increase traffic to the

website.

65

Merchandising Solutions

a better life kit


The Better Life Kit will help spread the news of the Vasculitis Foundation’s

commitment to caring, education and research. The kit includes a welcome

letter brochure, wristband and envelope.

66Final Designs

Merchandising Solutions

ball caps wristbandsThe ball cap serves two purposes, to spread news of the company’s

fight against vasculitis and as a source for revenue dollars to fund

projects and research.

The wristbands will serve as a reminder to

victims of the support the company provides them

and a source of hope to families and friends that the

disease can be cured one day.


68Final Designs

vehicle wrapThe vehicle wrap will serve as a catalyst to spark interest in the company at the regional and national level through

appearences at trade shows and conventions.

69

Social Media Solutions

facebook page twitter pageSocial Media will play a pivotal role in the fight against the disease. Social media pages such as Facebook and Twitter are fast becoming

individuals first source for news and events, so the creation of these pages will help spread the word of the dangers of the disease , will

give poeple a source of community and help support events from the company.


70Final Designs

Mobile Apps Solutions

smartphones and tabletsMobile applications are a great source to communicate to an audience because they are easy to attain and are interactive, giving the customer the power to

change things in the blink of an eye. Because of these reasons, mobile applications are a key element to the UN4SEEN Danger Campaign’s success.

Website Solution

website pagesThe Vasculitis Foundation website is the publics first look at the organization, giving the visitor a comprehensive look at the company’s philosophy,

education on the disease and contact information to get help. The website also has ample access to communication outlets such as blogs, message

boards and social media.


72Final Designs

Motion Graphic SolutionpsaThe public service announcement is designed to warn of the disease, to provide contact information abou the company and to inform the public

about the comapny’s commitment to fighting vasculitis through caring, education and research.


ConclusionConclusion

We are not some big fancy support group. We

are just people caring for people and we want

to help you in any way we can. We know how

frustrating and frightening it is knowing that

you or someone in your family has such a rare

disease.

A very serious disease has struck, and we will

be here to give you all the support we can

through this difficult time. We know the feeling

of isolation and fear of the unknown with you

or someone in your family having Wegener’s.

This is normal when dealing with a rare disease

like we have. Know that long-term remission can

be obtained; there is hope You must believe this.

message from the founder

Excerpt from Welcome Letter,

Marilyn Sampson

October 1995

74Final Designs

“Ive been watching from the window up above”

George Jones

For You Dad.


Image References

76Research


Image References

78Research

Increase Your Awarenesswww.vasculitis foundation.org

ASCULITIS

OUNDATION

Documents

MDMFA Media Design Project Book