MDM Partner Summit Briefing Oracle Customer MDM Sales Oracle CPQ Oracle Commerce Oracle ... (CDH): Positioned for ... •Embedded within Oracle Sales Cloud,

  • View
    217

  • Download
    1

Embed Size (px)

Text of MDM Partner Summit Briefing Oracle Customer MDM Sales Oracle CPQ Oracle Commerce Oracle ... (CDH):...

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    MDM Partner Summit Briefing Oracle Customer MDM Bill Miller Director, Customer MDM Product Management

    May, 2015

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    Safe Harbor Statement

    The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.

    Oracle Confidential Internal/Restricted/Highly Restricted 2

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    Agenda

    Oracle MDM Applications: Portfolio Overview

    Market Trends What We Are Seeing

    Oracle Customer Hub - Development Update

    Oracle Customer Hub - Future Roadmap

    Wrap Up

    1

    2

    3

    4

    5

    Oracle Confidential Internal/Restricted/Highly Restricted 3

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential Internal/Restricted/Highly Restricted 4

    Decisions are Only as Good as the Information Upon Which They are Based

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    Fact: Data is in a Constant State of Flux

    Source: D&B, US Census Bureau, US Department of Health and Human Services, Administrative Office of the US Courts, Bureau of Labor Statistics, A.T Kearney, GMA Invoice Accuracy Study

    5,769 individuals will change jobs

    2,748 individuals will change address

    515 individuals will get married

    263 individuals will get divorced

    186 individuals will declare a personal

    bankruptcy

    Individuals

    1.4 Million Work Retirements

    43 Million Residential Moves

    4.7 Million Marriages

    1.9 Million Divorces

    1.53 Million First Births

    2.04 Million First-time Home Buyers

    In one hour In one year

    Consumer Data changes at rate of ~3% per month.

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    183 business telephone numbers will change or be disconnected

    43 business addresses will change

    36 directorship (CEO, CFO, etc.) changes will occur

    33 new businesses will open doors

    8 companies will change names

    Organizations (U.S.)

    In one hour In one year

    Source: D&B, Bureau of Labor Statistics, Gartner, A.T Kearney, GMA Invoice Accuracy Study

    Fact: Data is in a Constant State of Flux Business data changes at rate of 2% per month.

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential Internal/Restricted/Highly Restricted 7

    Decisions are Only as Good as the Information Upon Which They are Based

    Information = Processed Data

    MDM = Data Processed in a manner that makes information that is Reliable, Relevant, Usable and

    then shared with the Right People, at the Right Place, at the Right Time.

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    The Pain: Data Quality Challenges Common Definitions

    Data Proliferation

    Large volumes of new records created lacking protocols and qualification

    + Data Completeness Missing or incorrect information on records limiting their usefulness

    + Data Redundancy (Duplication) Same/similar records in same or multiple systems, causing confusion

    + Data Obsolescence (Old, Unused or Obsolete) Data has a shelf-life and natural decay rate of 2-10%/month

    + Data Anarchy (Absence of Management or Governance) (Limited or ad hoc) strategy, resources, tools or processes for maintaining data _____________________________________________________________________

    = Reduced Business ROI & Revenue Impact Limited User/Application Acceptance

    Lower Business Productivity

    Reduced Business Decisioning Accuracy

    Higher Total Cost of Ownership (TCO)

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    Ever proliferating islands of information

    in disparate applications covering multiple channels, divisions & functions

    duplicated, incomplete, inaccurate,

    Operational inefficiencies

    Questionable Analytics

    Error prone integration

    Slow enterprise agility and innovation

    The Pain: Fragmented Data in Typical Enterprise Topology

    Fusion App

    Call SCM

    ERP2 Legacy ERP 1

    Web site

    Call Center

    SFA Partner Fusion

    App

    M&A/Acquired systems M&A/Acquired systems

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    First Susan

    Last Benson

    Address1 Flat 1 Flaxman

    Address2 1 Coleherne Rd

    City London

    Post Code SW10 9BS

    Tel. 0207 598 1962

    ID XT456-81

    Status Pending

    First Susanne

    Last Benson-Smythe

    Address1

    Address2

    City

    Post Code RG6 1RA

    Tel. 0118 924 3348

    ID F1235-8769

    Status Active

    Name Sue

    Last Smythe

    Address1 1 South Place

    Address2

    City London

    ZIP Code RG6 1RA

    Tel. 0207 816 7884

    ID 117-781856

    Status Historical

    From CRM From POS From ERP

    Which first/last name does

    Susanne use today?

    Which address is correct?

    Is this her latest phone number?

    The Pain: Managing Data Variances Across Sources

    Name

    Last

    Email sbenson@email.com.uk

    Address

    City

    ZIP Code

    Tel.

    ID 1.324.5.882.01

    Status Active

    From WEB

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    The Gain: Business Drivers Behind MDM Initiatives

    Increase Revenue & Profit Enables better understanding of customer value

    & behavior Enable cross-marketing & selling Enable better customer retention

    Deliver the Right customer Experience Enable more integrated end-to-end processes

    across silos & partners More consistent customer touches Consolidated bills & statements Enable delivery of different value propositions by

    customer segment

    Improving Business Agility Managing M&A Foundation for service-oriented business

    applications

    Creating Upside

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    Data Governance & Master Data Management: the means by which Data is processed, managed to achieve Relevant & Valuable Information & Shared

    Data Governance Master Data Management

    Data Governance is a system of decision rights and accountabilities for information related processes,

    executed according to agreed-upon models, which describes who can

    take what actions with what information, and when, under what

    circumstances, using what methods. Data Governance Institute

    A technology-enabled discipline where business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprises official shared master data assetsthat describes the core entitiesincluding customers, prospects, citizens, suppliers, sites, hierarchies and chart of accounts. - Gartner Group

    Process

    People

    Technology

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    Field Sales Marketing Social Web

    Overview

    Tele Sales

    Master Data Management

    At Oracle, MDM is considered the foundational component of successful Data Governance, Business Analytics, Multi-Channel Commerce, Product Value Chain & CRM/CXM. It provides not only data quality tools, but also the datamodel, workflows and services to deliver a consistent, complete, Best Version record to all operational and analytical applications across the enterprise. This helps business/IT agility, revenue growth & risk/compliance management.

    Oracle Confidential Internal/Restricted/Highly Restricted 13

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. |

    Key MDM Data Domains

    Parties: Organizations, Contacts, Employees, Partners, Suppliers, etc.

    Products: SKUs, names, descriptions, etc.

    X Axis

    Y Axis

    All other items are a child or transaction related to either or

    both domains Funds, Trade Plans, Opportunities, Quotes,

    Orders, Retail Store Calls, Activities, Agreements, Service Requests,

    Correspondence, etc.

    Reference (3rd Party) Data: Industry, Credit, Members, etc.

    Location Data: GEO, Lat/Long, Spatial, etc.

    Two Primary; Two Secondary

    Oracle Confidential Internal/Restricted/Highly Restricted 14

  • Copyright 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential Restricted 15

    Oracle Marketing

    Integrated Customer Experience Foundation

    Social Network

    Mobile Integrations

    Oracle Sales

    Oracle CPQ

    Oracle Commerce

    Oracle Service

    Oracle Social

    Analytic KPIs & Dashboards

    Predictive Analytics

    Siebel CRM

    MDM & DQ

    The Oracle Customer Experience (CX) Portfolio MDM provides The Foundation for a great CX

  • Copyright 2014 Oracle and/or its affiliates.