2011 is MDA year. Motion, Drive & Automation,the world’s foremost power transmission andcontrol tradeshow, will be showcasing the latest trends, innovations and solutions from 4 to 8 April 2011 at HANNOVER MESSE.

Vital industry hubHeld every two years, MDA takes a comprehen-sive look at the international state of the art inelectrical and mechanical power transmissiontechnology, hydraulics and pneumatics. It is anabsolute must for exhibitors and trade visitors.One of 13 flagship trade fairs at HANNOVERMESSE 2011, MDA is a vital innovation platformfor new technologies and a major driver of dis-cussion on issues of defining importance forthe future. These are qualities it shares withsister shows to be held this year in Moscow,Shanghai and Mumbai (see pages 2 and 3).

Powerful synergies from 13 tradeshowsMDA 2011 is expected to feature more than1,300 exhibitors from all around the world, aturnout it owes to its status as a powerful incu-bator of business growth. The exhibitors willbenefit from MDA’s close physical and thematiccrossover with HANNOVER MESSE’s othertradeshows, most notably Wind, Industrial

Automation, Energy, MobiliTec, and IndustrialSupply. These synergies will cluster interna-tional trade visitors from all industries in Hannover, providing the ultimate setting for exhibitors to make contact with new customersand forge networks across markets.

Continued on page 2.

GET NEW TECHNOLOGY FIRST

4 – 8 APRIL 2011

MDA powerhouse goes globalMDA will be back again at HANNOVER MESSE 2011. Meanwhile, the industry itserves has no shortage of premium trade fairs – in Moscow, Shanghai and Mumbai

MDA worldwideMDA – Motion, Drive & Automation

June 2010

The Motion, Drive & Automation (MDA)tradeshow at HANNOVER MESSE is dedi-cated to power transmission and fluid power, an industry known for its great innovative flair. In 2011, MDA is again expected to feature over 1,300 exhibitors.We look forward to seeing what they haveto offer in the way of solutions for in-creased energy efficiency in industrialprocesses.

The power transmission/fluid power in-dustry is embracing the latest energy- saving, environmentally friendly technologiesto create system solutions for applicationsin fields such as wind energy, the automo-tive industry and electric mobility.

We are providing this innovative and inter-national industry with a number of keytradeshows in addition to MDA in Han-nover. MDA Russia premieres from 28 Sep-tember to 1 October 2010. Then, from 25 to28 October in Shanghai, there’s PTC Asia,the world’s second-largest power trans-mission and control fair after MDA in Hannover. And finally, MDA INDIA will be inits second season in Mumbai from 15 to 18December.

Our global trade fair strategy is right on track. Come with us to the growthmarkets of the world.

We are your global partner!

Yours truly,

Dr. Wolfram von Fritsch

Efficientand innovative

Dr. Wolfram von Fritsch, Chairman of the Board of Management, Deutsche Messe

For further information, visithannovermesse.de/motion_drive_e

“Our aim is to communicatethe inspiring capabilitiesand innovative flair of thepower transmission and fluid power industry to customers worldwide.”Interview with Hartmut Rauen, General Manager of the German Power Transmission and Fluid Power Associations, page 3.

Premiering in 2011:MDA RUSSIAFirst among the upcoming MDAevents outside Germany is MDARUSSIA, which premieres at the

All-Russia Exhibition Center in Moscow from28 September to 1 October 2010 and is dedicat-ed to energy-efficient fluid power and power

transmission solutions. Despite the economiccrisis, Russia still ranks among Europe’s topexport markets. Russian import demand is expected to pick-up over the next few years asthe country modernizes and invests in newtechnology and earns more from its oil, natural

gas and metal exports. The main focus of thisdemand will be on technology and equipmentfor the petrochemicals industry, the energyproduction sector, energy conservation, envi-ronmental protection and telecommunica-tions. The opportunities for exporters of fluidpower and power transmission solutions areenormous. And MDA RUSSIA is the perfectmechanism to tap into them. It also representsan excellent return on marketing spend because it is co-located with CeMAT RUSSIA,Industrial Automation RUSSIA and SurfaceRUSSIA for maximum synergy.www.mda-russia.com

PTC ASIA: leading trade fair in China and AsiaPTC ASIA runs from 25 to 28 October 2010 at the ShanghaiNew International Expo Centre

(SNIEC), Shanghai. It is the leading fluid powerand power transmission trade fair in China andAsia generally, and the second-biggest world-wide after MDA in Hannover. The fluid powersector is one of China’s most innovative, andwill have a very strong showing at PTC ASIA2010. The exhibits will also include, for the sec-ond time, a number of R&D projects by Chineseuniversities. The exhibition content will becomplemented by a top-notch supporting pro-gram of seminars and conferences. Highlights

here include the New Technical-AchievementsSection Technology Lecture, the Working Conference on China Hydraulics, and thePneumatics & Seals Industry. PTC ASIA is co-located with CeMAT ASIA.The previous event, PTC ASIA 2009, featured1,307 exhibitors and attracted some 47,000 visitors from more than 90 countries. Theprospects for the 2010 event are also good, especially given China’s growing demand forhi-tech solutions as it forges ahead with itsmodernization strategy.www.ptc-asia.com

Industry looks to MDA as engine for new growth

Page 2 • June 2010MDA – Motion, Drive & Automation

Going global: MDA RUSSIA, PTC ASIA, MDA INDIA and WIN Part II

Continued from page 1.These are benefits that exhibitors know and value,as Tilman Bechem, CEO of Camozzi GmbH, ex-plains: “MDA is the most important pneumaticstrade fair for Camozzi. As a two-yearly event, itis the ideal platform for launching our latest innovations and products. Thanks to its interna-tional profile, it is also the perfect place to shareideas with customers and partners.”

Key players from every continentMDA regularly attracts key players from all continents, including an increasing number fromthe fast-growing markets of Eastern Europeand Asia. In 2009, the show was attended bymore than 75,000 trade visitors, about a quarterof whom came with the firm intention of makingcapital purchases. Thanks to its strong syner-gies with the other tradeshows at HANNOVERMESSE, MDA also attracts visitors from a broadcross-section of industries, foremost amongthem the manufacturing and capital goods in-dustries. The visitor makeup includes a goodpercentage of company CEOs, engineers andQA managers. “MDA is a key part of the expocalendar for the fluid power industry and itscustomers,” commented Daniel Enders, headof marketing at Hydac International GmbH.“MDA 2009 was a big success for Hydac. Wewere extremely pleased with the high quality of

visitors and dialogue and will definitely be backfor MDA 2011. We anticipate that energy- efficient systems will be among the keynotethemes alongside the more general fluid powerthemes.”

Strong themes for a strong showcaseMotion, Drive & Automation is the most impor-tant trade fair for the power transmission andfluid power industry. At its heart is the MDA

Forum, a central communication hub where exhibitors, technology developers and powertransmission and control researchers meet toshare knowledge and learn about the latesttrends and developments. The MDA Forum isorganized by the German Engineering Federa-tion (VDMA) and will feature a top line-up ofthemes in 2011, including CMS/intelligentmaintenance, energy efficiency, and solutionsfor high-speed applications.

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MDA INDIA profiles latesttrends and technologiesThe fourth MDA INDIA runs from15 to 18 December 2010 at theBombay Exhibition Center (BEC)

in Mumbai. The fair will showcase the latesttrends and technologies from around the globeand attract decision makers and trade visitorsfrom a whole range of backgrounds. The Indianeconomy is steaming ahead, achieving double-digit growth rates – largely on the back of domestic demand. One of the most promisingexport markets in the world, it has continued toyield solid European export growth despite theeconomic crisis. All of which points to the pivotal importance of MDA INDIA 2010, whichwill be co-located with ENERGY INDIA, INDUS-TRIAL AUTOMATION INDIA, CeMAT INDIA and,for the first time, Surface INDIA. The MDA INDIA trade fair is well established in the

market, and historically accounts for morethan one third of the total exhibitor muster atall of the co-located events. More than 60 per-cent of the exhibitors come from outside India– primarily Germany, Italy, Taiwan, China andthe USA. Last year’s four-show cluster attract-ed just under 8,500 visitors.www.mda-india.com

WIN – driving business in theEurasia regionWIN – World of Industry Part II is one of the Eurasia region’sleading industrial technology

trade fairs, specializing in industrial automa-tion, electrical engineering, hydraulics andpneumatics. The fair, an annual event since2002, will next be held from 17 to 20 March2011 at the TÜYAP Fair, Convention and Congress Center in Beylikduzu, Istanbul.WIN Part II is a major driver of business in theEurasia region and a vital platform for main-taining and building business relationships. Itsstrong international reputation is further enhanced by its impressive array of symposia,demonstrations and forums.Turkey’s prospects have been looking brightersince the second half of 2009. The Turkish gov-ernment and the IMF both anticipate thatTurkey will enjoy new growth in 2010 after thesharp downturn of 2009. According to Turkishgovernment forecasts, much of this growth willcome from strong increases in investment, primarily from the private sector. Similarly,market analysts are expecting Turkey’s imports to grow by 15 percent.www.win-fair.com

“Energy efficiency and CMSwill remain in sharp focus”Interview with Hartmut Rauen, General Managerof the Power Transmission and Fluid Power Asso-ciations within the German Engineering Federa-tion (VDMA).

Mr. Rauen, why are you recommending MDA 2011 to your members?Motion, Drive & Automation is theleading trade fair for power trans-mission and control technology. Noother platform offers the same level of innovation, internationalreach, top-management dialogue,or profile among the general publicand government policymakers.

What in your view were the bigsuccess stories of MDA 2009?Our members ran highly success-ful exhibitions in the show’s keynote theme areasof energy efficiency, wind power and conditionmonitoring. In addition, the E-MOTIVE special display on powertrain electrification paved the wayfor the new MobiliTec fair, which premiered so successfully in 2010.

What are the VDMA’s objectives as co-promoterof MDA 2011?Our aim is to communicate the inspiring capabili-ties and innovative flair of the power transmissionand fluid power industry to customers worldwide.

What do you see as the key tech-nology themes for 2011?Energy efficiency and CMS will remain in sharp focus. The MDA exhibitors will also be running displays on other themes of grow-ing importance from the fields ofenergy and environmental technol-ogy. The new MobiliTec fair will cover the interface between drivetechnology and electric mobility,while the neighboring Energy andWind fairs will provide an excellentthematic backdrop with extensive

synergies. On a more general note, Germany’sdrive technology sector is well positioned for thefuture. The big challenges in the area of energy andenvironmental technology, our highly integratedfocus, close-knit research network and outstand-ing expertise will stand us in good stead over thelong term.

MDA – Motion, Drive & AutomationPage 3 • June 2010

Information at a glance: VDMA publications

Hartmut Rauen

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The German Engineering Federation(VDMA) has put out a number of publica-tions on power transmission and fluidpower. For instance, its “Power TransmissionEngineering and Fluid Power – Motion,Drive and Automation” guide provides anoverview of the German power transmis-sion and fluid power industries and theireconomic performance. It also contains alist of just under 400 VDMA-affiliated sup-pliers and their products plus profiles of80 companies.The publicationsare available freeof charge (in English andGerman)from theVDMA.

Schaeffler Group relies on MDA

The Schaeffler Group’s Industrial division,which owns the INA and FAG brands andmakes antifriction bearings for more than 60industries, will have a strong presence at MDAin Hannover, MDA INDIA and PTC Asia.

Development partnership in wind powerWith more than 30 years’ experience in the de-velopment and manufacture of antifrictionbearings for wind turbines, Schaeffler GroupIndustrial’s Wind Power segment is a trustedpartner to all wind turbine and wind turbinegearbox manufacturers worldwide. The seg-ment’s product range includes innovative an-tifriction bearing solutions for all bearingpoints in wind turbine rotor shafts, gearboxes,generators and wind-tracking and blade pitchcontrol mechanisms. It is an integratedprovider, spanning all steps in the processchain from design to prototyping and produc-tion. Schaeffler’s customers benefit from itsdesign-phase computation and simulationtools and its expertise in bearing installationand tribology. The group’s product and engi-neering expertise and its close advisory anddevelopment partnership with customersshorten development times while ensuring thehighest standards of quality, reliability andcost-effectiveness. This partnership with cus-tomers is based on comprehensive on-sitesupport via Schaeffler’s global network ofhighly qualified, specialized field engineers.“The markets of Asia, particularly China andIndia, are becoming increasingly important forus. MDA is therefore the perfect platform forpresenting our comprehensive range of stan-dard and tailored solutions to a wide customeraudience,” explains Robert Schullan, Presi-dent, Schaeffler Group Industrial.

Robert Schullan, President, Schaeffler Group Industrial, and spokesman for the MDA Executive Committee: “The markets of Asia, particularly China and India, are becoming increasingly important for us.”

Expertise in steel industryThanks to its newly developed continuous caster bearing (CoCaB) range, the SchaefflerGroup’s Industrial division offers bearing solu-tions that are perfectly tailored to the require-ments of continuous casting plants. These include FAG full-complement cylindrical rollerbearings and open and sealed FAG sphericalroller bearings for strand guide rollers and INAneedle roller bearings for the upper sections ofcasters. The range also includes FAG splitspherical roller bearings and INA split cylindri-cal roller bearings for installation in drivenrollers, plus special FAG water-cooled bearinghousings. Schaeffler Group In-dustrial has many years of ex-pertise in antifriction bearings forplants and applications used forthe production and forming ofsteel and non-ferrous metals. Inaddition to world-class bearing

solutions, it offers tailoredservices and technical advice

on lifecycle managementand total cost of owner-

ship of rotating parts.Schaeffler Group Indus-trial’s CoCaB range issupported by its Indus-trial Aftermarket seg-ment, which providesa range of services,from maintenanceand QA to bearing re-pairs. The Schaeffler Group’sIndustrial division sup-plies INA and FAG an-

tifriction bearings, plain bearings and linearand direct drive systems to around 60 indus-tries via its global network of local distributorsand advisors. It makes over 225,000 differentproducts, ranging from millimeter-scale bear-ings, such as those used in dental drills, tolarge-scale bearings with external diametersof several meters, such as those used in windturbines. With around 61,000 employeesspread across more than 180 locations world-wide and annual sales of 7.3 billion euros(2009), the Schaeffler Group is one of theworld’s leading bearing manufacturers and automotive subcontractors.

Assembly of a tapered roller bearing for a wind turbine rotor.

An offshore wind turbine powertrain.

A FAG cylindrical roller bearing – the perfect FD bearing

for continuous casting plants.

Page 4 • June 2010MDA – Motion, Drive & Automation

MDA 2011 is an important part ofour growth strategy

Parker Hannifin GmbH, the largest exhibitor atMDA 2009, generates annual sales in excess of10 billion US dollars and is the world’s leadingmanufacturer of drive and control technology.The company is particularly well known for developing and producing systems and preci-sion solutions for commercial, mobile and industrial applications as well as for the aero-space industry. Parker Hannifin’s products – regarded as indispensible for the production and process-ing of raw materials and consumables, for infrastructure development and for all forms oftransport – are distributed in 53 countries onall continents, including in Germany, where thecompany has had a presence for 48 years. MDA worldwide spoke with Thomas Schmidt,who, as Parker Hannifin’s Sales & MarketingManager for Germany, is responsible for or-ganizing the company’s presentation at nextyear’s MDA show.

Mr. Schmidt, what is the significance of HANNOVER MESSE, and MDA in particular, to Parker Hannifin GmbH?

We consider HANNOVER MESSE to be theworld’s most important industrial trade fair. It isan ideal platform for discussing market require-ments with existing and potential customers andfor presenting innovative components and sys-tem solutions designed to boost our customers’energy efficiency and productivity.

MDA worldwide interview with Thomas Schmidt, Sales & Marketing ManagerGermany, Parker Hannifin GmbH

What is the most importantconsideration for your company as MDA’s leading exhibitor?

HANNOVER MESSE covers anunrivalled spectrum of industrysectors. For us, as the world’s leadingmanufacturer of drive and con-trol technology, HANNOVERMESSE, with its strong interna-tional appeal and line-up ofleading specialist tradeshows,represents a unique opportuni-ty to present the diverse appli-cations of our technology portfolio to a globalaudience. Just about everything that movescontains Parker technology.

Looking back, what is your assessment ofMDA 2009?

Parker has steadily expanded its product rangein recent years. At HANNOVER MESSE 2009, wewere able to showcase our strengths as thetechnology leader in our industry to impressiveeffect. These include our high-quality productsand comprehensive service, backed by globalavailability and local support. Our philosophy isto work in close partnership with our cus-tomers in all locations so as to enable them towork as productively as possible at all times.

What effect did your MDA 2009 showcasehave on your customer relationships?

The positive atmosphere at MDA 2009 and thefeedback we received from our customerswere most encouraging. We are confident that,together, we can meet any future challenge. Wewere also delighted to be able to further culti-vate our customer relationships and that our

diverse technology offering inthe fields of electromechanicalengineering, filtration, fluidcoupling, hydraulics, pneumat-ics and process control sys-tems was so well received. OurHANNOVER MESSE 2009 show-case, which featured our dom-nick hunter, Zander, Hiross,Legris, Origa and Rectus Temabrands, was a powerful demon-stration of Parker’s ability toprovide specialized solutionsfor just about any application.No other supplier has such acomprehensive product range.

Our customers appreciate the added value theyget from the total compatibility of all our com-ponents and systems. As a one-stop supplier,we are ideally placed to help them boost theirproductivity and hence their profitability.

What can we expect from your MDA 2011showcase?

For us as a cross-industry supplier, MDA 2011represents a unique opportunity to present ourlatest developments in the fields of electro-mechanical engineering, filtration, fluid coupling, hydraulics, pneumatics and processcontrol systems to a wide audience. We will bepresenting solutions that are based on state-of-the-art, energy-saving technologies.

And what are your expectations of nextyear’s event?

We expect that MDA 2011 will serve as an im-portant growth catalyst for industry. We alsolook forward to engaging in valuable discussionwith our customers about our latest develop-ments and value-added services. At the sametime, we aim to highlight Parker’s innovativepower and comprehensive range of alternative,cost-saving drive systems. We will use our low-emission and energy- and resource-efficientsolutions to build on the current tentative up-trend. I am confident MDA 2011 will help bol-ster the recovery in our industry.

What do you think will be the definingthemes at MDA 2011?

We will focus on those areas that are particu-larly important for human society – areas thathelp us maintain and improve standard of living. Apart from the energy sector, that alsoencompasses everything to do with food production, water, air, life sciences, medicaltechnology and environmental protection.

Mr. Schmidt, thank you for your time.Parker’s innovative new Compact EHA electro-hydraulic actuator delivers a high power density at a relatively low weight, low-noiseperformance and a compact design. For further information, visit www.compact-eha.com.

Thomas H. Schmidt

MDA – Motion, Drive & AutomationPage 5 • June 2010

MDA – Motion, Drive & Automation is theworld’s premier power transmission/fluidpower trade fair, attracting an international au-dience of high-caliber trade professionals.MDA has made a name for itself as a catalystfor innovation and growth that impacts indus-tries worldwide. Hannover is the place wherethe latest trends, innovations and develop-ments are first introduced to a wider public.R&D is also a key part of the MDA showcase,which is designed to keep exhibitors and visi-tors up to date with the state of the art.

Solid investment spendingIn 2009, over 75,000 visitors flocked to MDA. 74percent were decision makers with decisive influence on their companies’ investmentplans. And one in four came to MDA 2009 withfirm capital investment projects in mind –worth an average of 717,235 euros. Over 70percent of these involved technology updatesor upgrades.Since 70 percent of lastyear’s visitors have al-ready made definiteplans to return in 2011,exhibitors at the nextMDA can look forwardto once again meetingtop decision makersfrom around the worldand to fresh opportuni-ties for tapping into new markets.

Platform for product launchesMore than 97 percent of MDA visitors in 2009were trade professionals. Over a quarter of

these came from outside Germany, especiallyfrom the growth markets of Asia and Eastern

Europe. Many exhibitorsused the well-established,international platform thatis MDA to launch newproducts and positionthemselves as innovatorson the global market.

Cross-industry reachThanks to the vast synergy potential created bythe simultaneous staging of a number of flag-ship trade fairs, MDA exhibitors gain exposureto trade professionals from all sectors of in-dustry. At around 38,000 individuals, thelargest contingent of visitors in 2009 came

from the manufacturing sector. The capitalgoods sector was next with around 29,000 visi-tors. Other key industries represented includ-ed the services, trade, energy, and skilledtrades sectors. This broad spread opens up exciting cross-industry market developmentopportunities for exhibitors.

Potential customers from all backgroundsThe 2009 visitor survey revealed that MDA exhibitors made contact with potential cus-tomers from all backgrounds. For instance,around 18,300 visitors worked in research, development and engineering design, while14,200 were employed in marketing, sales, advertising and PR, and 12,400 were top-levelmanagers.

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Where top decision makers meetMDA exhibitors will be in pole position to tap into new markets

Decision makers from all continents travel to Hannover to attend MDA – Motion, Drive & Automation. The growth mar-kets of Eastern Europe and Asia are particularly strongly represented.

Page 6 • June 2010MDA – Motion, Drive & Automation

Pioneering innovations, the latest trends andintensive knowledge transfer – the MDA Fo-rum, which attracts renowned experts fromaround the world, is the show’s vibrant com-munication hub. It is the place exhibitors, trade

visitors and developers go to learn about thecurrent state of the art in power transmissionand fluid power technology, the place wherethey share knowledge and personal assess-ments. In 2011, the focus for suppliers and

users will be on efficiency,especially on options for op-timizing drive and controlsystems.The Forum’s themes will bereflected throughout theMDA fair, for instance,among its exhibits of CMS(condition monitoring sys-tems) technology. Alongsidethe Forum, in Hall 25, the E-Motive group exhibit at theMobiliTec tradeshow willpresent a range of electricdrive technologies. E-Motiveis part of a Deutsche Messeinitiative aimed at showcas-ing innovative system solu-tions for alternative driveconcepts in vehicles, such ashybrid, hydrogen and bat-tery-powered motors. TheMDA Forum is organized bythe German EngineeringFederation (VDMA).

The MDA range of exhibitsElectrical and mechanical power transmission• Gear wheels and gear systems• Gear systems for stationary uses• Vehicle gear systems• Steering systems and axles• Infinitely adjustable gears• Other gear systems• Antifriction bearings• Plain bearings• Linear technology• Couplings• Brakes and brake systems• Belt drive and chain drive systems• Other power transmission components• Lubricants• Expert systems• Power transmission accessories• Electric motors• Electronic power transmission systems, electric

drive systems and motor protection equipment• Internal combustion engines• Geared motors• Frequency converters• Services

Fluid power transmission – hydraulics and pneumatics• Hydraulic pumps, motors, cylinders and gear systems• Hydraulic valves• Hydraulic accumulators• Hydraulic units and systems• Test rigs• Water hydraulics• Hydraulic fluids, filters, hoses• Central lubrication systems and lubrication pumps• Pneumatic motors and cylinders• Pneumatic valves• Hydraulic manifolds, cartridge valves• Maintenance units• Complete pneumatic control units• Pressure transformers, dual fluid actuators• Pressure switches• Hoses and hose connectors• Seals and accessories• Services

Over 1,300 companies are ex-pected to make the trip toHannover to showcasetheir latest productsand developments to aglobal audience. Thehigh concentrationof new productroll-outs will rein-force MDA’s posi-tion as an innova-tions platform,while exhibitors willbenefit from the out-standing infrastruc-ture of the Hannovershowgrounds, the uniqueHANNOVER MESSE showconcept, and the intensive me-dia coverage expected for the 2011event. HANNOVER MESSE 2009 generated a total of 439 TV reports, many of which focused onMDA as one of HANNOVER MESSE’s flagshipshows.

MDA – a driving force at HANNOVER MESSENext year’s MDA – Motion, Drive & Automationwill showcase the full gamut of electric and me-

chanical drive technologies as wellas all the major innovations from

the hydraulics and pneumat-ics sectors. There will also

be significant overlap be-tween the drive and flu-id technology innova-tions presented atMDA and the technol-ogy highlights of theother 12 HANNOVERMESSE flagship fairs.Trade visitors at Indus-

trial Automation, Ener-gy, Industrial Supply,

Wind and MobiliTec willfind that all the key informa-

tion they need for their projectsis only a short walk away.

At the heart of the showCompanies exhibiting at MDA will benefit from thefair’s central location on the Hannover show-grounds. The MobiliTec, Energy, ComVac and In-dustrial Automation flagship fairsare all in its immediate vicinity.Visitors at these other fairs willthus be able to reach the stands ofMDA exhibitors with relative ease.

The perfect place to build and maintain networksCaptivating special presentations and therenowned MDA Forum provide ample opportuni-ties for building new networks. In addition, exhibitors will be able to enlist the help of theGerman Engineering Federation (VDMA) in put-ting their innovations in front of key business andgovernment leaders.

Know-how from around the worldHigh-caliber MDA Forum defines technology trends

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MDA – Motion, Drive & AutomationPage 7 • June 2010

WIND /

YOUR CONTACTS

Deutsche MesseManfred Kutzinski, Director

Christian GeierProject ManagerTel.: +49 511 89-31134christian.geier@messe.de

Cinzia SanfilippoProject AssistantTel.: +49 511 89-31133cinzia.sanfilippo@messe.de

Your contact for

MDA RUSSIA, PTC ASIA, MDA INDIA and WIN - World of Industry Part II

Christian Werner, Project DirectorTel.: +49 511 89-31117Fax: +49 511 89-39681christian.werner@messe.de

Published by Deutsche MesseMessegelände 30521 Hannover, GermanyManfred Kutzinski (responsible)Content & design:media consulting hannover GmbH & Co. KGTranslation: Down Under Translation, New ZealandPhotos: Deutsche Messe Text reproduction authorized on conditionthat the source is indicated;courtesy copies requested.

Date of issue: 6/2010 • Modifications reserved

Page 8 • June 2010MDA – Motion, Drive & Automation

The convenience of online configurationtools will be familiar to anyone who hasever purchased a car or planned a vaca-tion via the Internet. Deutsche Messe’sOnline Business Service – OBS for short –is an online configuration tool and an uncomplicated and transparent way ofplanning your MDA exhibition stand.

The obs.messe.de site is an obligation-free service where potential exhibitorscan find out about the registration processfor MDA 2011 and, in a matter of minutes,plan, compare and cost display space anddisplay stand systems as well as serviceslike advertising, technical and press support.

If you have any questions about the OBSsystem or your access data, feel free tocontact the OBS team on +49-511/89-37000 or via email at obs@messe.de.

Further information: obs.messe.de

Our “fair package” turnkey solutions enableyou to book all-inclusive trade fair packagesthat include display space, modularstands and a wide range of services.Simply use the “fair package” orderform to record your company de-tails for your catalogue, Internetand PR listings and display signage,and to specify your preferred carpet

color. All the other services in the package willbe provided automatically. For an additional

charge you can, of course, tailoryour fair package by adding addi-tional items and services. A fair package is the perfect solu-tion if you want budgetary certaintybut don’t want to spend too muchtime organizing your showcase.

fair package – the package that paysThe perfect MDA exhibition stand isjust a few clicks away

Deutsche MesseMessegelände 30521 HannoverGermany

Tel.: +49 511 89-0Fax: +49 511 89-32626hannovermesse@messe.dehannovermesse.de

The great all-rounder of the trade fair worldHANNOVER MESSE 2011 will cluster all the key industries in one place with its 13-tradeshow round-up

Wind

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Research & Technology

Industrial Supply

ComVac

MDA

MicroNanoTec

Digital Factory

MobiliTec

Energy

Power Plant Technology

Surface Technology

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13 flagship fairs spanning all key areas of industrial technology, with MDA top of the bill –a winning format that enables HANNOVERMESSE to provide a depth of coverage that iswithout equal worldwide. For five full days, ex-hibitors and trade visitors will benefit from theenormous synergy generated by the interplayof a wide range of industries and technologies.Hannover is where key industrial technologiesare clustered to cater for a perfectly balancedmix of visitor interests. This successful tradefair format is guaranteed to attract a high- caliber international audience of industry professionals. HANNOVER MESSE’s broad thematic coverage, high level of international participation and professional organizationmake it the world’s most important industrialtechnology fair and an ideal presentation plat-form for the latest innovations and trends. Itsunique structure allows exhibitors to tap intonew markets in their own and allied industries.