Mda Consulting S E A Presentation Feb 2012

February 2012

““Strategy is important but execution is everything”Strategy is important but execution is everything”

MDA CONSULTING MDA CONSULTING

South East AsiaSouth East Asia

CORPORATE PRESENTATIONCORPORATE PRESENTATION

andand

REFERENCESREFERENCES

MDA Consulting S.E.A. Co., Ltd.MDA Consulting S.E.A. Co., Ltd.

Suite 504 Tonson Building

50 Soi Tonson Ploenchit Road

Bangkok 10330, Thailand

““Strategy is Strategy is important but important but execution is execution is everything”everything”

About UsAbout Us

MDA Consulting South East Asia is an Italian-Thai Joint Venture established in 2005 operating in the consultancy business with focus on internationalization services.

Our mission is to assist Companies and Organizations in their international market expansion providing highly qualified consultancy services.

MDA Consulting has been advisor of Thailand Board of Investment (BOI) in Italy for 4 years.

MDA Consulting currently has active collaborations with Confindustria Italy, Co. Export, Promos, Banca Popolare di Vicenza, Pantheon Group, Private Consultants and Thailand Institutions in Italy.





NetworkNetwork

• Lawyers and Chartered Accountants

• Private Companies

• Private Investors

• Thai-Italian Chamber of Commerce

• B.O.I. (Board of Investment)

• Joint Foreign Chambers of Commerce

• Italian Embassy

• Office of Small and Medium Enterprise

Promotion





ActivitiesActivities

Company growth through international expansion projects.

Export of goods, acquisition and JV, production relocation, purchasing into low cost countries

International ExpansionInternational Expansion

Strategy, control and organizational structure to identify new opportunities, monitor the company and verify the results

Management ConsultancyManagement Consultancy





International International Expansion Expansion

• BOI Investment Incentives in Thailand

• Market Research and Analysis

• Importers, Distributors and Agents Search

• Supplier Search

• Partner Search and Joint Ventures

• Analysis and Drawing-up of International Strategies

• Legal assistance to international transactions

ProductsProducts






BOI Investment Incentives in ThailandBOI Investment Incentives in Thailand

• Investment incentives evaluation and strategy

• Board of Investment eligible activity identification

• BOI application submission and interviews sessions

• BOI License achievement (Blue Book)

• BOI License reports and follow up activities

• Company establishment in conjunction with BOI License

• BOI Working Permits related to foreign personnel





• Market research and analysis

• Preliminary expansion markets analysis

• Research and analysis for product compatibility with the identified market

• Competition arena, market leaders and price benchmarking

• Laws and customs regulation

Market Research and AnalysisMarket Research and Analysis

InternationalInternational Expansion Expansion





• Identification of export expansion channel

• Research, identification and selection of potential commercial partners in ASEAN

• Laws and Intellectual properties regulations

Importers, Distributors and Agents NetworkImporters, Distributors and Agents Network

International ExpansionInternational Expansion

• Identification and selection of suppliers for raw materials, semi-finished and finished products

• Reliability check of suppliers

• Technical standards suppliers compliance

• Logistic process evaluation

Supplier SearchSupplier Search





• Research, identification and selection of partners well-matched with the strategic development plans

• Assistance in JV contracts, definition of articles of association, shared capital and participation stakes

• Legal assistance in company establishment with overseas partners and maximum foreign capital allowed

Partner Research and Joint VenturePartner Research and Joint Venture

International International ExpansionExpansion





• Company assessment and identification of strategic expansion opportunities

• Product analysis in combination with identified strategies

• Identification of growth priorities well-matched with market and industrial opportunities

• Assessment of HR Skills and competences for international expansion

Analysis and Drawing-up of International Analysis and Drawing-up of International ExpansionExpansion






• Credits recovery

• Purchase and sale of properties

• Merging and acquisitions

Legal assistance to international transactionsLegal assistance to international transactions







• Management of the growth processes

• Management of generational changes and restructuring

• Evaluation of strategies and business plans

• Evaluation of the coherence with company strategies

• Structures, role definition, operations, HR management

• Assistance on IT projects implementation and definition

StrategyStrategy

OrganizationOrganization






• Evaluation and implementation of planning & control tools, reporting, financial budgets and industrial cost control

• Monitoring and analysis of variances

• Products and market benchmarking

• Competitive environment analysis

• Competitors scouting

Management ControlManagement Control

Search and Positioning AnalysisSearch and Positioning Analysis





Working MethodWorking Method

The working method is the result of a mutual agreement through:

Projects are planned and managed by a team Projects are planned and managed by a team

of consultants with specific expertiseof consultants with specific expertise

• Joint brainstorming with the Entrepreneur and/or the Top Management

• Stages in project progress

• Temporary management





MDA S.E.A. TeamMDA S.E.A. Team

Luca Vianelli has achieved a degree in “Industrial Chemistry” (1996) at University Statale of Milan and a master in “Innovation Management” (2000) at S. Anna Superior School of Pisa.

He worked for Unilever in Italy and Europe and later for Pirelli Group in Italy and Indonesia. In 2000 he joined Bain & Company Team in charge for the Fiat-GM Strategic Alliance Project (Turin and Rüsselsheim).

In 2005 he established MDA Consulting South East Asia in Bangkok, Thailand, where he lives.

Today is Director of Thai - Italian Chamber of Commerce, Director of the Board of the European ASEAN Business Center (EABC) and member of the Investment Policy Committee.

MDA S.E.A. Partner and Managing MDA S.E.A. Partner and Managing DirectorDirector





MDA S.E.A. TeamMDA S.E.A. Team

MDA StaffMDA Staff

Experienced Project Managers with high academic qualification, specific management skills, proficiency in 3 Languages and familiarity with western management business approach.

MDA External PartnersMDA External Partners

Trusted Lawyers and Chartered Accountant; ASEAN in loco consultants;





• Automotive Sector SME Acquisition (Under implementation, 2011)

• Chalybs Cylinders Ltd (Under implementation, 2011)

• USI Italia (Under implementation, 2011)

• Lika South East Asia Co. Ltd (Engineering Design, 2011)

• Kami SPA (T.I.S.O., 2009)

• Danieli Far East (5 BOI applications, 2007-2011)

• Amonn & L’Aquatech (Chemical sector, 2007-2008)

• SIAE Microelettronica S.E.A. (R.O.H., 2007)

• Convergence (R&D Industrial Design, 2007)

• Legor S.E.A. (Jewelry Sector, 2006-2007)

B.O.I. License Achievement and Follow B.O.I. License Achievement and Follow upup

Recent References and Recent References and ProjectsProjects





• Etrotech (Under Implementation, 2012)

• USI Far East (Under implementation 2011)

• Cama Thailand (Under implementation 2011)

• Italmec Siam (2011)

• Lika South East Asia (2011)

• Kami SPA (2009)

• Techno Ceramic Thailand CO. Ltd (2009)

• Kasikorn Cereal Co., Ltd (2009)

• Amonn & L'Aquatech (2008)

• Italservice (2008)

• Italian Fine Wines (2008)

Company Establishment and Start Company Establishment and Start UpUp






• Electrical and Mechanical works (STI Engineering, 2011)

• Cheese Snack (Grock, 2011)

• Tomato Sauce (La Torrente, 2011)

• Industrial Valves (Enolgas, 2011)

• Automation Products (Datalogic, 2011)

• Wines Producer (Serena, 2011)

• Coffee Producer (Caffè Sar, 2011)

• Jewelry Hand Tools (Corradi, 2010)

• Food Ingredient (Sacco e Clerici, 2010 and 2011)

• Metalworking Laser Machines (Prima & Finn, 2010)

• Professional Tools (Cembre, 2010)

Distributors and Partners Search in Thailand - Distributors and Partners Search in Thailand - 11






• International Recruitment Agencies (Rebaioli, 2010)

• Chemical Addictive for A/C systems (Errecom, 2010)

• Chillers Solutions (Novafrigo Engineering, 2010)

• Hair Fashion (Itely, 2010)

• Cosmetic products (Revivre, 2010)

• Industrial Pumps (Rovatti, 2010)

• Wine producer (Provenza, 2009)

• Engraving Laser Machines (Sisma, 2009)

• Aluminum Ingot (Capra, 2009)

• Cosmetics products (Albanevosa, 2009)

• Italian Shoes (JP Hiton, 2008)

Recent References and Recent References and ProjectsProjectsDistributors and Partners Search in Thailand - Distributors and Partners Search in Thailand -

22





• Food Ingredient: Indonesia (Sacco e Clerici, 2010-2011)

• Chemical Products: Singapore and Malaysia (Errecom, 2010-2011)

• Metalworking Laser Machines: Indonesia (Prima & Finn, 2010)


Distributors Search in ASEANDistributors Search in ASEAN

• Newco establishment in Indonesia (Wam Singapore, 2011)

• Motorbike sector in 5 A.S.E.A.N. Countries (2009, Brembo)

• Thailand Yachting Industry (TICC, 2009)

• Mega Projects in Thailand (TICC, 2009)

• Thailand Food Processing Industry (TICC, 2009)

Market Research and AnalysisMarket Research and Analysis





• Valves (Enolgas, 2011-2012 Thailand)

• Coffee Machines (Magister, 2011 Thailand and ASEAN)

• Coffee Grinders (Fiorenzato, 2011 Thailand and ASEAN)

• Frozen Eggs Pasta (Tom Lasanya, 2009 Thailand)

• Biomass Cogeneration (Turbomass, 2010 Thailand)

• Photovoltaic Roof (Marcegaglia, 2010 Thailand)

• Chemical Addictive for A/C systems (Errecom, 2010

Thailand)

• Professional Ovens (Garbin, 2009 Thailand and ASEAN)

• Renewable Energies (Merloni Progetti, 2005 Thailand)

Market Business DevelopmentMarket Business Development







• “Thailandia: Gateway per l’Asia – Guida al Commercio e agli Investimenti” (2010-2011 Confindustria Vicenza, Club dei 15, Banca Popolare di Vicenza, MDA S.E.A.)

PublicationsPublications

• Datalogic Automation: India and South East Asia Training Session (May 2011)

International Trainings and SeminarsInternational Trainings and Seminars

Business PlanBusiness Plan

• Garden Furniture (Roda, 2011)

• Encoders (Lika, 2010, Thailand)

• Spray paints booths (USI Italia, 2010)





• CO Export: Bangkok and Jakarta, March 2012

(Planned);

• CO Export: Bangkok October 2012 (Planned);

• CO Export: Thailand October 2011 (8 SME’s);

• CO Export: Thailand May 2011 (6 SME’s);

• OSMEP (2008, 10 Thai SME’s mission to Milan and

Florence)

• CLUB of 15 (2008, 10 members of Confindustria Vicenza,

Brescia, Reggio Emilia and Bologna)

• CO Export (2008, 7 Italian SME’s)

Entrepreneurial Missions: Business Entrepreneurial Missions: Business MatchmakingMatchmaking







Suppliers SearchSuppliers Search

• Super Refined Sugar (C.S.A.P.O., 2008)

• Trading Services (Luxottica USA, 2010)

Credit RecoveryCredit Recovery

• Bonet Italy and Spain (2011)

• Savino del Bene (2011)

• Saati (Italy, 2010)

FairsFairs• “La forza della rete”, Milan 21 – 23 November 2011

• “To know, to grow” Matching, Milan 22 – 24 November 2010





Contact UsContact Us

MDA MDA ConsultingConsulting Srl Srl Via Scarlatti 30, 20124 Milano Via Scarlatti 30, 20124 Milano Tel. +39 (0) 2 91763919 Tel. +39 (0) 2 91763919 Fax +39 (0)2 87284808Fax +39 (0)2 87284808Email: [email protected]: [email protected]

MDA Consulting S.E.A. Co., LtdMDA Consulting S.E.A. Co., LtdSuite 504 Tonson BuildingSuite 504 Tonson Building50 Soi Tonson Ploenchit Road50 Soi Tonson Ploenchit RoadBangkok 10330Bangkok 10330

Tel: +662 6522447 Tel: +662 6522447 Fax: +662 6522448Fax: +662 6522448email: email: [email protected] Web site: Web site: www.mda.co.thSkype: mdasaraSkype: mdasara

Documents

Mda Consulting S E A Presentation Feb 2012