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McQuail's Reader in Mass Communication
Theory
Edited by
Denis McQuail
(D SAGE Publications
London • Thousand Oaks • New Delhi
Acknowledgements
Sources
Notes on Contributors
Preface
Part I Origins and Development of the Field of Study General Introduction Denis McQuail
Part II Conceptual Issues and Varieties of Approach Editor's Introduction
1. Media sociology: the dominant paradigm Todd Gitlin
2. A cultural approach to communication James W. Carey
3. A 'new' paradigm? Liesbet van Zoonen
4. The propaganda model: a retrospective Edward S. Herman
vi r e a d e r in mass c o m m u n i c a t i o n t h e o r y
Part III Mass Media and Society 69 Editor's Introduction
5. The mass society 73 С Wright Mills
6. The communications revolution: news, public, and ideology 80 Alvin W. Gouldner
7. Defining media events 90 Daniel Dayan and Elihu Katz
8. Media and behavior - a missing link 99 Joshua Meyrowitz
Part IV From Old to New Media 109 Editor's Introduction
9. Towards a new classification of tele-information services 113 Jan L. Bordewijk and Ben van Kaam
10. Artifacts and paradoxes in new media 125 Ronald E. Rice
11. The Internet as mass medium 134 Merrill Morris and Christine Ogan
12. The Internet and forms of human association 146 James Slevin
PartV Normative Theory 157 Editor's Introduction
13. The press and the public interest: a definitional dilemma 161 Everette E. Dennis
14. Foundations and limits of freedom of the press 172 Judith Lichtenberg
15. Social responsibility theory 183 John С Nerone
16. The public sphere as historical narrative 194 Peter Dahlgren
17. New roles for public service television 201 Jay G. Blumler and Wolfgang Hoffmann-Reim
c o n t e n t s
Part VI Global Mass Communication 211 Editor's Introduction
18. Theorizing the news agencies ••••-•,. 215 Oliver Boyd-Barrett and Terhi Rantanen
19. The discourse of cultural imperialism 222 John Tomlinson
20. International communication at the mass media level 231 Karl Erik Rosengren
21. The mythology about globalization 238 Marjorie Ferguson -*
Part VII Media Organization and Production 249 Editor's Introduction
22. A new gatekeeping model 253 Pamela J. Shoemaker lix; •.,,•••. -.: , ;
23. Making news: time and typifications 260 Gaye Tuchman ..,<
24. Does serving the market conflict with serving the public? 270 John H. McManus
25. The Hollywood TV producer 276 Muriel G. Cantor
Part VIM Media Content 285 Editor's Introduction
26. Rhetoric of the image 289 Roland Barthes
27. Meaning and ideology 298 Judith Williamson
28. The television discourse; encoding and decoding 302 Stuart Hall
29. The ideal romance 309 Janice Radway
Part IX The Media Audience 321 Editor's Introduction
30. Three phases of reception studies 325 Pertti Alasuutari
VI« r e a d e r in m a s s c o m m u n i c a t i o n t h e o r y
31. Streamlining'television audience' 334 Ien Ang
32. Fandom as pathology: the consequences of characterization 342 Joli Jensen
33. Needs as an explanatory factor of television viewing 355 Celia von Feilitzen
34. The future of the mass audience 364 W. Russell Neuman
PartX Mass Media Effects 375 Editor's Introduction
35. Publicity and pluralistic ignorance: notes on 'the spiral of silence' 379 Elihu Katz
36. Framing: towards clarification of a fractured paradigm 390 Robert M. Enttnan
37. Children and television violence in the United States 398 Ellen Wartella, Adriana Olivarez and Nancy Jennings
38. Entertainment as media effect 406 DolfZillmann and Jennings Bryant
Index 419