Sales Promotion & Marketing

Julie Corcoran

The Brookings Register is published six days a week, Monday through Friday

afternoon and Saturday morning. We serve Brookings County and the six

surrounding counties.

Our daily circulation is roughly 5,500 copies, which varies by day because of

single copy sales. Our readership is 2.3 people per paper for a total of

approximately 12,600 readers per day. This circulation number includes our

Newspaper in Education program, which delivers nearly 400 papers to area

schools every day.

Benefits of online advertising:

o ads on our free online paper are $59 per week and we guarantee that

your ad will be seen a minimum of 10,000 times. Last month (September

2009) all of the advertisers on our site had their ads launched more than

22,000times. –Oct 2009

Our proposal is either a 3-month or 6-month combination online and print

advertisement, with the print running 2X a week. The print can be done in two colors

or just black and white. Also, we can combine packages to allow the online to run

longer, or the print to run longer.

PRINT:

Two colors plus black ........................................................149.00

Open rate...............$14.25 per column inch

3 columns * 4 inches= 12 inch ad (12*14.25=171.00)

$171*14,935 readers=

171/1,000=11.45 CPM

Ages 34-60 =57%

171*8,512.95=20.08 CPM

ONLINE:

59/10=$5.90 per 1,000 people= CPM

3-month schedule:

ONLINE ad for 3-months= $236 a month*3= $708

PRINT ad for 3-months BLACK AND WHITE at 2 runnings per week= $`1,368 per

month*3= $4,104

COLOR: 1,368 +149*8= $2,560 per month*3= $7,680

6-month schedule:

ONLINE ad for 6-months= $236*6= $1,416

PRINT ad for 6-months BLACK AND WHITE at 2 per week= $8,208 total

COLOR: $15,360 total

“We have been happy with our online campaign. The Register’s advertising has added a new twist to our business and the results have been very positive. Sales increased initially and more customers recognize our business.” – Rachel Johnson, Manager, Cottonwood Coffee

“The Register staff has been there to meet our current advertising demands and they helped us get good ground among the region with our opening. The advertising has been outstanding, both online and print. Customers enjoy our weekly ads, and remember us by them” –Jason Willis, Manager, Gringos

“The results increased sales that we are getting with our combination online and print

advertisement with the Brookings Register has been extremely effective. They are very easy to work

and make sure to keep our ads up to date with the most current promotions of our business. We

hadn’t considered advertising online, but it was been one of the cheapest, most effective forms of

advertising we’ve done.” – Mark Andrews, Jims Tap