McDonalds
WELCOME TO THE WORLD OF McDonalds
Hi, friends I am RonaldsGuess !!!!!! Why I am here in LLIMYES, I
am here to tell you about my story.Story of
McDonald'sButFriends,
These are my Nine friends who help me to tell you my storyLet me
introduce them INTRODUCTIONLeading global food service retailerMore
than 32000 local restaurants Serving 58 million people in 130
countries Brand is managed in India by : Mr.Vikram
Bakshi-M.D.Connaught Plaza Pvt Ltd- North & East India Mr. Amit
Jatia-M.D.- Hardcastle Restaurants Pvt. Ltd. West & South
IndiaContd.Vision: To be the best and leading fast food providers
around the globe.
Mission : To be the worlds best quick service restaurant
experience Values: Q- Good Quality S- Services to Customers C-
Cleanliness to enjoy meals V- Value of food
Since 1955, weve been proud to serve the world some of its
favorite food. And along the way, weve managed not just to live
history, but create it.
Started off as a hot dog stand in 1937,by Patrick McDonald.
The first McDonald's was built in 1940 by two brothers Mac and
Dick McDonald inSan Bernardino, California,It got a further boost
with the emergence of a revolutionary concept called
'self-service.
Prices were kept low. Speed, service and cleanliness became the
critical success factors of the business. By mid-1950s, the
restaurant's revenues had reached $350,000.
In 1955 Ray Kroc established a franchising company, the McDonald
System Inc. and appointed franchisees.
McDonalds History INDIA
Entered in India 1996 (Oct)
McDonald's India is a 50 50 JV partnership between McDonalds
Corporation (U.S.A) and two Indian businessman Amit Jatia and
Vikram Bakshi
Over 17 years of leadership in food service retailing in India,
McDonald's India now has a network of over 250 restaurants across
the countryLocalisation:DONT OFFER ANY BEEF OR PORK ITEM IN INDIAIN
PRODUCT LIKE MCVEGGIE, PIZZA MCPUFF ETC.THEY USE SPICES FAVOURED BY
INDIANSSOFT SERVES AND MCSHAKES ARE EGGLESSMcDonalds Outlets The
ambience and the environment is same at all the outlets of
McDonald's.
GOING INTERNATIONALThe first McDonalds Drive-Thru opened in
Sierra Vista, Arizona in 1975
Happy Meals were added to McDonalds menu in 1979
McDonalds launched the new worldwide Balanced Active Lifestyles
public awareness campaign in 2005
McDonalds celebrated its 50th Anniversary on April 15, 2005
Supplier performance indexImportBreath of supplyprocess control
equipmentThe McDonalds Supply ChainAs you might imagine, our supply
chain is large and complex. We have numerous direct suppliers
companies that make or deliver final products for our restaurants.
We have an even larger number of indirect suppliers farms and
facilities that grow and process the ingredients that get delivered
to our direct suppliers.McDonalds does not actually grow or produce
any of the food we sell. So we work closely with our direct
suppliers to continuously improve the practices that impact their
employees, their communities, the environment, their own suppliers
and, of course, our customers. Examples of this type of work
include our Social Accountability program and our environmental
scorecard. Review of adherence to applicable req10Supply Chain
Integration
PESTLE
ANALYSISPoliticalEconomicSocialTechnologicalLegalEnvironment
Strategies of McDonalds
World wide growth strategy of McDonaldsMcDonalds growth strategy
is based on three elements:Strategy As Per Indian
MarketRe-engineering the menu- McDonaldsMenu for Vegetarian
Customers
CO-BRANDING STRATEGYCADBURY
Tie Up With Hindustan And Bharat Petroleum Petrol Pumps The
strategy behind opening their outlet near petrol pumps is that they
can serve their products even on highways.
McDonalds tie up with these companies to open on revenue sharing
modelCOCA COLAWALT DISNEY
HOT WHEELS
Importance of PLC in McDonaldsThe requirements of customers
change over time and thus the product offering has to be changed
accordingly. What is the fashion today may be out of market within
few weeks. Thus continuous innovation is required.A perfect example
of a product in decline phase is French Fries
The French Fries have been an important part of the McDonalds
menuworldwide. But now it was in the stage of decline and was
actually not generating proper return. In an attempt to revitalize
it, a new variant wasintroduced namely Shake Shake Fries. This is
being served with chatpata spicemix which has resulted in increase
in the sales of French Fries and has elevatedit from to the decline
stage. This is used to delay the decline of a wellestablished
product which has the potential of generating further revenue.
19CUSTOMERS PERCEPTION AND CUSTOMERS EXPECTATIONSTarget
segmentVisits McDonalds to1. A parent with two childrenVisits
McDonalds to give children a treat 2. Childrens Want to visit
McDonalds as it is a fun place to eat3. A business customer Visits
McDonald's during the day as service is quick; the food tastes
great and can be eaten in the car with out effecting a busy work
schedule4. Teenager Hangout with friends, but keep it
affordableCRITICISMMcDonald's is often the target of criticism for
its menuIn 2001, Eric Schlosser's book Fast Food Nation included
criticism of the business practices of McDonald's.
ARGUMENTS IN DEFENSEIn response to public pressure- McDonald's
introduced a new slogan to its recruitment posters: "Not bad for a
McJob
Despite the objections of McDonald's, the term "McJob" was added
to Merriam-Webster's Collegiate Dictionary in 2003.The term was
defined as "a low-paying job that requires little skill and
provides little opportunity for advancement"CORPORATE SOCIAL
RESPONSIBILITYDefinitionCSR POLICY OF McDonalds -Always look for
reduce,reuse and recycle in their restaurants -Charities supporting
RONALD Mcdonald house charities
CONCLUSIONTo Conclude, McDonalds has undergone several changes
since its inception in San Bemardino, California.
McDonalds are doing well in their home countries and other
countries as well.
We loved McDonalds because its makes us smile
BYE BYE SEE U AT McDonalds
Thank you
