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ADVERTISER CASE STUDY
© 2013 InMobi [email protected] | www. inmobi.com | Follow us on @InMobi | facebook.com/inmobi
McDonald’s emphasized the importance of family through mobile
THE GOAL — McDonald’s needed to drive awareness of their newly launched Family Club campaign and to promote their official McFamily TV/Video Advertisement on Youtube.
[email protected] | www. inmobi.com | Follow us on @InMobi | facebook.com/inmobi© 2013 InMobi
ADVERTISER CASE STUDY
CAMPAIGN SUMMARY‣ AGENCY: OMD Thailand
‣ OBJECTIVE: Brand Awareness
‣ TARGETING: Country — Thailand
‣ AD FORMAT: Rich Media‣ PLATFORM: Smartphone
(iOS, Android)
CAMPAIGN HIGHLIGHTS‣ Total Impressions: 4,764,476
‣ Total Clicks: 30,450
‣ CTR: 0.64%
ENGAGEMENT RATE: 68%‣ Total Page Views: 271,490
‣ Avg Time on Page: 2:54 min
‣ Total Events: 18,657
OS PERFORMANCE‣ iOS: 0.5% CTR‣ Android: 0.99% CTR
SOLUTIONA rich media ad unit was built which promoted interaction from users when they are
invited to drag a car to a McDonald house to begin, after which, they are brought
to the video page where they can play the McFamily’s TV Advertisement, as well as
Sharing the ad with friends on Facebook.
THE RESULTSAbove average interaction with a total engagement time of 2:54 minutes was
recorded as well as 68% of page views are from unique users.
Vast market penetration from the InMobi ad network not
only allowed us to reach our campaign targets, but their
mobile platform and creative expertise increased consumer
engagement with our brand through a brilliantly interactive
ad unit.
— OMD, Thailand
*Industry average for Rich Media = 0.5%
