MBA_I syallabus.pdf

7/28/2019 MBA_I syallabus.pdf

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North MaharashtraUniversity, Jalgaon

FACULTYOFCOMMERCE&MANAGEMENT

Syllabus of Master in Business

Administration (MBA)

SEMESTER: I

(w.e.f.: July-2009)

2009


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NorthMaharashtraUniversity,Jalgaon(NACCAccreditedBGradeUniversity)


STRUCTUREOFMASTERINBUSINESSADMINISTRATION(M.B.A.)

SemesterIII andIV(w.e.f.July2010)

Paper

SemesterIII

CreditCourses

Paper

SemesterIV

CreditCourses

301 StrategicManagement 401 eCommerce&ExcellenceManagement

302 Entrepreneurship&ProjectManagement 402 FamilyBusinessManagement

303 LegalAspectsOfBusiness 403 Indian CommercialLaws

304

SpecializationI(Major)*

404 Specialization

V

(Major)*

305 SpecializationII(Major)* 405 SpecializationVI (Major)*

306 SpecializationIII(Major)* 406 SpecializationVII(Major)*

307 SpecializationIV(Major)* 407 ProjectReport&VivaVoce*

308 Specialization(MinorI)** 408 Specialization(MinorII)**

SemesterI

andII

(w.e.f.July

2009)

Paper SemesterI

A:CreditCourses

Paper SemesterII

A:CreditCourses101 ManagementScience 201 ManagementPractices

102 AccountancyForManagers 202 BusinessResearchMethods

103 ManagerialEconomics 203 GlobalEconomicScenario

104 InformationTechnologyForManagers 204 ManagementInformationSystem and ERP

105 Introduction ToOperationsManagement 205 FinancialManagement

106 OrganizationalBehavior 206 HumanResourceManagement

107 CorporateSocialResponsibility 207 MarketingManagement

B:QualifyingNonCreditCourse B:QualifyingNonCreditCourse

108

CorporateCommunication

Skills

208 Quantitative

Techniques

*SpecializationInMajorSubjects

(AnyOne)

**SpecializationInMinorSubjects

(AnyOne)

A FinancialManagement A FinancialManagement

B

MarketingManagement

B Marketing

Management

C HumanResourceManagement C HumanResourceManagement

D OperationsManagement D OperationsManagement

E InternationalBusinessManagement E InternationalBusinessManagement

F AgroBusinessManagement F AgroBusinessManagement


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SemesterI andII(w.e.f.July2009)

Paper

SemesterI

A:CreditCoursesMaximum

marks

Paper SemesterII

A:CreditCoursesMaximum

marks

Int. Ext. Total Int. Ext. Total

101 ManagementScience 40 60 100 201 ManagementPractices 40 60 100

102 AccountancyForManagers 40 60 100 202 BusinessResearch

Methods

40 60 100

103 ManagerialEconomics 40 60 100 203 GlobalEconomicScenario 40 60 100

104 InformationTechnologyFor

Managers

40 60 100 204 ManagementInformation

System andERP

40 60 100

105 IntroductionToOperations

Management

40 60 100 205 FinancialManagement 40 60 100

106 Organizational Behavior 40 60 100 206 HumanResource

Management

40 60 100

107 CorporateSocial

Responsibility

40 60 100 207 MarketingManagement 40 60 100

Total Maximum Marks 280 420 700 Total Maximum Marks 280 420 700

B:QualifyingNonCreditCourse B:QualifyingNonCreditCourse

108 CorporateCommunication

Skills

40 60 100 208 QuantitativeTechniques 40 60 100

SemesterIII andIV (w.e.f.July2010)Paper SemesterIII

A:CreditCourses

Maximummarks Paper SemesterIV

A:CreditCourses

Maximummarks

Int. Ext. Total Int. Ext. Total

301 StrategicManagement 40 60 100 401 eCommerce&Excellence

Management

40 60 100

302 Entrepreneurship&Project

Management

40 60 100 402 FamilyBusiness

Management

40 60 100

303 LegalAspectsOfBusiness 40 60 100 403 Indian CommercialLaws 40 60 100

304 SpecializationI(Major)* 40 60 100 404 SpecializationV(Major)* 40 60 100

305 SpecializationII(Major)* 40 60 100 405 SpecializationVI(Major)* 40 60 100

306 SpecializationIII(Major)* 40 60 100 406 SpecializationVII(Major)* 40 60 100

307 SpecializationIV(Major)* 40 60 100 407 ProjectReport&VivaVoce* 40 60 100

308 Specialization (MinorI)** 40 60 100 408 Specialization(MinorII)** 40 60 100

Total Maximum Marks 320 480 800 Total Maximum Marks 320 480 800


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1. TITLEOFTHEDEGREEThis degree shall be titled as Master in Business Administration (MBA) with the mention of Major

Specialization inthebracketasMBA (Majorspecialization).Thisnewcurriculashall beeffective from July

2009.

2. DURATIONTheregularFullTimeCourseshallbeof2Yearsduration;comprisingof4SemestersthroughTheorypapers,

Sessional, Practical, Project report, Vivavoce, and such other Continuous Evaluation Systems as may be

prescribed,inthisrespect,fromtimetotime.

3. ELIGIBILITYFORADMISSIONAsperadmissionruleframedbytheGovernmentofMaharashtra.

4. PATTERN3.1. Thesuggestedcurriculumcomprises32papers;ofthese30papersareCreditcoursesand2papersare

QualifyingNonCreditcourses.Similarlythereshallbe10functionalelectivepapersasbelow:

Majorspecialization:8papersofMajorfunctionalelective,ofwhichfor1paperthestudenthasto

undergoSummerInternshipProjectforminimumperiodof7weeks.

Minorspecialization:

2papers

as

aMinor

specialization

from

the

list

other

than

opted

for

Major

specialization.

ThestudenthastooptforonespecializationasMajorspecializationcomprising8papersandanother

specialization(otherthantheMajorSpecializationsubjectselected)asMinorspecialization,comprising

2papers,fromthespecifiedlistofsubjectsforMajor/Minorspecialization,forIIIrd

andIVth

semester.

3.2. Eachsemesterwillhave8papersof100markseach,thuscomprising3200marksfortheDegree.Outofthe32papers,PaperNo.108and208shallbeonlyQualifyingNonCreditcourses.Studenthastopass

these papers for qualifying for the Degree; however, the score obtained in these papers shall not be

givenweightage

for

awarding

Final

Credit

or

Class

Award.

3.3. The external assessment shall be based on external written examination to be conducted by theuniversityattheendoftheeachsemester.


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3.4. ThestudentshallnotbeallowedtoappearforthesemesterexaminationunlesstheHead/DirectoroftheUniversityDepartment/InstitutioncertifiescompletionofInternalwork,regularity,practicaletc.The

institution/UniversityDepartmentshallsubmitalongwiththiscertificateInternalmarkstotheCOEof

theUniversity.

3.5. CGPAsystemasdevisedbytheUniversityshallbeapplicable.3.6. Continuous evaluation of the students shall comprise the 60+40 pattern; where every paper of 100

marks,shall

be

divided

as

External

evaluation

of

60

marks

and

Internal

continuous

assessment

of

40

marks.

3.7. ContinuousInternalassessmentcomprises3.5.1. TwoClasstestsof10MarkseachTotal20Marks3.5.2. 15 Marks for Classroom Paper Presentation, Research Paper Presentations at State Seminars,

Research Paper Presentations at National Seminars, Publications in Journals, Practicals

(Computer related courses), Presentations of Case Study, Group Discussions, Book Review,

Surveyetc.inrelatedsubjects(atleastTHREEactivitieshavetobecompletedbythestudentper

semesterper

paper

to

be

supervised

and

guided

by

the

concerned

teacher).

3.5.3. 5 Marks for Active participation in Event Management, Industrial Visit, Placement Activities,InstitutionalBrandingActivities.

5. PASSINGSTANDARDS5.1. Inordertopasstheexaminationthecandidatehastoobtain50%marks in aggregate&at least40%

marks for each head separately, that is 24 marks out of 60 (External) & 16 marks out of 40 marks

(Internal)forallcoursesincludingforQualifyingNonCredit Courses.

5.2. ThestudentshallbeallowedtokeepthetermsofthenextyearaspertheUniversityrules.6. GUIDELINESFORTEACHING

6.1. Thereshallbeatleast50lecturehourspersemesterpercourse.Thedurationofthelecturesshallbe60minuteseach.Thereshallbeatleast1416weeksofteachingbeforecommencementofexaminationof

respectivesemester.

6.2. Thereshallbe4lectures/week/paper.6.3. Thesemesterworkloadisbalancedwith8fullpapersof100markseach/semester.Thus400lectures

hours

are

considered

for

teaching

sessions

and

50

lecture

/

sessions

shall

be

used

for

continuous

assessment.

6.4. Selfstudyshallbenaturalrequirementbesidethetimetable.TheFacultywillhavetoexertalittleextraforcultivatingreadinghabitsamongstthestudents.


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6.5. The teaching method shall comprise a mix of Lectures, Seminars, Group discussions, Brain storming,Game playing, Interactions with Executives etc. so as to prepare the students to face the global

challenges as business executive for this Audiovisual aids and Practical field work should be a major

sourceofacquiringknowledge.

6.6. Case study method preferably shall be used wherever possible for the better understanding of thestudents.

6.7. Each instituteshall issue annualsouveniraswellasaplacementbrochureseparatelytoeach studentandacopyofthesameshallbesubmittedtotheuniversitybeforetheendoftheyear.

7. PRACTICALTRAININGANDSUMMERINTERNSHIPPROJECT7.1. Each student shall have to undergo a practical training for a period of not less than 7 weeks during

vacationfallingaftertheendoffirstyear.

7.2. In the Fourth semester examination student were to do Project Work individually on the basis ofMajorspecialization. Nogroupwork is allowed inthis. Thetopic shouldbedecidedwithconsultation

andguidance

of

Internal

teacher

of

the

Institute

at

the

end

of

the

first

year,

so

that

the

student

can

take

up the training during the vacations. The Project should be necessarily Research oriented, Innovative

and Problem solving. No teacher shall be entrusted with more than 15 students for guidance and

supervision.

7.3. Thedepartments/ instituteshallsubmitthedetailed listofcandidatewithProjectTitles,nameoftheorganization, internalguide&functionalelectivetotheuniversityonorbefore31

stJulyofthesecond

year.

7.4. Thestudenthastowriteareportbasedontheactualtrainingundergoneduringthevacationsatthespecific

selected

business

enterprise,

get

it

certified

by

the

concerned

teacher

that

the

Project

report

hasbeensatisfactorilycompletedandsubmitTHREEtypedcopiesofthesametotheHead/Directorof

theinstitute.

7.5. TwocopiesofthereportsubmittedbythestudentshallbeforwardedtotheUniversitybytheInstitutebefore31

stJanuary.

7.6. The project work will carry maximum 100 marks, of which internal teacher shall award marks out ofmaximum 40 marks on the basis of project work done by the student as a continuous assessment.

Remaining marks shall be awarded out of maximum 60 marks by examining the student during Viva

voce,by

the

panel

of

the

external

examiners

to

be

appointed

by

the

University.

7.7. NostudentswillbepermittedtoappearforVivavoceandSemesterIVexaminations,unlessanduntil(s)hesubmitstheprojectreportbeforethestipulatedtime.


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8. ADDITIONALMAJORSPECIALIZATION8.1. ThestudentwhohaspassedMBAofthisUniversitywithaspecificMajorspecializationmaybeallowed

toappearforMBAexaminationagain,withotherMajorspecializationbykeepingtermfortheIIIrd

and

IVth

semesterforthesoopted8papersofadditionalMajorspecialization.Hehastoappearfor8papers

includingProjectreportoftheadditionalMajorspecializationsoopted.

8.2. HeshallbegivenexemptionforallotherpapersincludingMinorspecialization.8.3. ThestudenthastopayonlyTuitionfeesforoneyearasmaybeprescribedfromtimetotimeforthis

purpose.

8.4. The student is not entitled to receive separate Degree Certificate or Class for this additional Majorspecialization.

9. STRUCTUREOFTHEQUESTIONPAPER9.1. Eachquestionpapershallbeof60marksandof3hoursduration.9.2. For Theory papers there will be 2 Sections. In section I a candidate shall be required to answer 3

questions

out

of

5

questions

&

in

section

II

(s)he

shall

be

required

to

answer

2

questions

out

of

3

questions.Allquestionsshallcarryequalmarksi.e.12markseach.

9.3. For Composite papers (theory and practical / problems) there will be 2 sections. In section I(practical/problem)astudentshallberequiredtoanswer3questionsoutof5questions&insectionII

(Theory) (s)he shall be required to answer 2 questions out of 3 questions. All questions shall carry

equalmarksi.e.12markseach.

9.4. For papers including case studies there shall be 2 Sections. In Section I (Theory) a student shall berequiredtoanswer3questionsoutof5questions&inSectionII(Casestudies)2caseStudiesoutof3

casestudies

to

be

attempted

by

the

students.

All

questions

shall

carry

equal

marks

i.e.

12

marks

each.

9.5. Forcasestudies(Specialisation)outof5cases3casesshouldbeattemptedbythestudent.Eachcaseshallcarry20marks.

10. ELIGIBILITYOFTHEFACULTYAspernormsfixedbyAICTEandNorthMaharashtraUniversity.

Forallmanagementsubjects MBA or equivalent (for teaching the specializations the faculty must

have the degree in that respective specialization/Industrial

experience).

ForPaperNos.102,303and403 M.Com./MBAorequivalent(withgraduationfromCommercefaculty)

/IndustrialExperience.

ForPaperNos.103,203 M.A.(Economics)/MBAorequivalent(withgraduationfromArtswith

Economics)/MBAorequivalentwithIndustrialExperience/M.Com

ForComputerRelatedsubjects M.C.A./M.Sc. (Computer Science/IT)/B.E.(Computer/IT) / Industrial

Experience.


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EQUIVALENCEOFOLDANDNEWCOURCESFOR MASTERINBUSINESSADMINISTRATION(M.B.A.)

Old

Paper

Oldcourses(w.e.f. July1998) New

Paper

Newcourses(w.e.f. July200910)

SemesterI

CreditCourses:SemesterI

101 ManagementScienceI 101 ManagementScience

102 ManagementAccounting I 102 AccountingforManagers

103 ManagerialEconomicAnalysis I 103 ManagerialEconomics

105 ComputerApplications I 104 InformationTechnologyforManagers

205 Operations&MaterialManagement 105 IntroductionToOperationsManagement

107 Organizational BehaviorI 106 OrganizationalBehavior

207 Organizational BehaviorII 107 CorporateSocialResponsibility

104 CommunicationSkills 108 CorporateCommunication Skills

Semester

IICreditCourses:SemesterII

201 ManagementScienceII 201 ManagementPractices

204 ResearchMethodologyBusinessEthics

&ProfessionalValues

202 BusinessResearchMethods

203 ManagerialEconomicAnalysis II 203 GlobalEconomicScenario

302 InformationSystemforManagement 204 ManagementInformationSystemandERP

202 ManagementAccounting II 205 FinancialManagement

304 HumanResourceManagement 206 HumanResourceManagement

206 MarketingManagement 207 MarketingManagement

106 QuantitativeTechniquesfor

Management

208 QuantitativeTechniques

Semester III

402 CorporatePlanning&Strategic

Management

301 StrategicManagement

301 ComputerApplication II 302 eCommerce&ExcellenceManagement

303 BusinessRegulatorySystemI 303 LegalAspectsofBusiness

305 SpecializationI 304 SpecializationI(Major)*

306 SpecializationII 305 SpecializationII(Major)*

307 SpecializationIII 306 SpecializationIII(Major)*

405 SpecializationIV 307 SpecializationIV(Major)*

308 Specialization(MinorI)**

Semester

IV

404 InternationalBusinessEnvironment 401 FamilyBusinessManagement

401 Business&Government 402 Entrepreneurship&ProjectManagement

403 BusinessRegulatorySystemII 403 IndianCommercialLaws

406 FunctionalElective V 404 SpecializationV(Major)*

405 SpecializationVI(Major)*

406 SpecializationVII(Major)*

407 ProjectReport&VivaVoce 407 ProjectReport&VivaVoce*

408 Specialization(MinorII)**


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North Maharashtra University, Jalgaon

(NACCAccreditedBGradeUniversity)


New Syllabus: M.B.A. (w.e.f. July -2009)

SEMESTER: I

Paper:101:ManagementScience

60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:50hours

1. Nature&DevelopmentofManagement (6)a. Management:Concept,Nature,Importanceb. Management:ArtandScience&asaProfession,ManagementVsAdministrationc. Evolution of Management: Introduction to Scientific Management by Taylor, Administrative

Management by Fayol,ContributionofPeterDrucker, Decision TheoryApproach, Contingency

Approach,HumanbehaviorApproach,

2. FunctionsofManagementI (7)a. FunctionsofManagement,LevelsofManagement&theirrespectiveFunctions,ManagerialSkills&

roles,ManagerialFunctionsinMNCs

b. Planning:Nature,Scope, ObjectiveandSignificancesofPlanning,Key factorstoplanning,TypesofPlans, Process of Planning, Effective planningPrinciples, Barriers & How to overcome barriers,

PlanningPremisesandForecasting.

c. Decision Making Types of Decision , decision making processes, Individual Vs Group decisionmaking, Information Technology & Decision Making (attributes of useful information, information

sharing)

3. ManagementFunctions II (6)a. Organizing: Concept, Organization Theories, Designing Organization Structure, Forms of

OrganizationalStructure,Departmentation need,importance&basesofDepartmentation,Spanof

Control Determination of factors affecting Span of Control, Delegation of Authority, Authority &

Responsibility,Line&Staff,andFormal&InformalOrganization.

b. Staffing:Concept,ManpowerPlanning.c. Directing:Concept,DirectionandSupervision,ImportanceofDirecting,PrinciplesofDirecting.

4. ManagementFunctions III (6)a. Coordination Need & Importance, Coordination & Cooperation, Techniques of Effective

coordination.

b. Controlling:Concept,Typesofcontrol,Method:Precontrol Concurrentcontrol Postcontrol,anIntegrated Control System, Concept of Quality, Factors affecting Quality, Developing a Quality

Controlsystem Precontrolofinputs,Concurrentcontrolofoperations,Postcontrolofoutputs.


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5. ReengineeringOrganizationsandTeams (4)a. Reinventingtheorganization MeaningandConcept,Intrapreneurship.b. Making Teams Effective focusing on performance, focusing on team basis, Uncommon sense

findingaboutteams

c. Theneworganizationalparadigm6. ManagementAudit (4)

a. MeaningandDefinitions,Objectives,ScopeandImportance.b. AdvantagesandDisadvantagesofManagementAudit.c. QualificationanddutiesoftheManagementAuditor.d. DifferencebetweenManagementAuditandStatutoryAudit.e. DraftingreportsforManagerialeffectiveness.

7. ManagementPractices (6)a. Conceptsof KaiZen,DisasterManagement,WasteManagement,EventManagement.b. RiskManagement,TimeManagement,HospitalityManagement,c. SixSigma,ZeroDefectProgram,Theory Z,5Ssystem,BlueOceanStrategy.

8. CaseStudy (11) Arealwordsituationfacingamanagershouldbeconsideredforanalysis&discussion

REFERENCEBOOKS:

1. Stoner,Freeman&GilbertJrManagement(PrenticeHallOfIndia,6thEdition)2. KoontzPrinciplesOfManagement(TataMcGrawHill,1stEdition2008)3. Robbins&CoulterManagement(PrenticeHallOfIndia,8thEdition)4. Robbins S.P And Decenzo David A. Fundamentals Of Management : Essential Concept And Applications

(PearsonEducation

,5th

Edition)

5. L.M.PrasadPrincipalsOfManagement(HimalayaPublications)6. Sherlekar&SherlekarModernBusiness&Organization(HimalayaPublications)7. Dr.ManmohanPrasadManagementConcepts&Practices(HimalayaPublications)8. HillerFrederickS.AndHillerMarkS.IntroductionToManagementScience:AModelingandCaseStudies

ApproachWithSpreadsheets(TataMcGrawHill,2nd

Edition2008)

9. WeihrichHeinzAndKoontzHaroldManagement:AGlobalAndEntrepreneurialPerspective(McGrawHill12

thEdition2008)

10.ThomasN.Duening,JohnM.Ivancevich :Management(BiztantraDreamtechPress,NewDelhi.)11.TRamasamy:PrinciplesOfManagement(HimalayaPublications)12.R.N.Gupta:PrinciplesOfManagement,(S.Chand)13.Griffin,RickyW.:ManagementPrinciples&Application(CenageLearning/ThomsonPress)


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New Syllabus: M.B.A. . (w.e.f. July -2009)

SEMESTER: I

Paper: 102: Accounting for Managers60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:50hours1) IntroductiontoConcepts&ConventionsofAccounting (7)

a) FinancialAccounting,Management Accounting&CostAccounting:b) BasicConceptsinFinancialAccounting&CostAccountingc) PreparationofCostsheetd) AccountingConcepts&Conventionse) AccountingStandards:AS1,AS2,AS3,AS5,AS6,AS9,AS10,AS20,AS22

2) AccountingforPlanning&controla) Budget&BudgetaryControl (10)

i) Concept,Objectives,&Limitationsii) ClassificationofBudgetsOperating,Financial&CapitalBudgetiii) CashBudget,Flexiblebudget,ProductionBudget,SalesBudget

b) StandardCosting (7)i) Concept,Essentialsofaneffectivesystemofstandardcostingii) Material&labourVariancesiii) Causes&Dispositionoftheabovevariances

3) AccountingForManagerialDecisionMakinga) Analysis&InterpretationofFinancialStatements (12)

i) Introduction&LimitationsofFinancialStatementsii) TechniquesoffinancialStatementAnalysis:ComparativeFinancialStatements,CommonSize

Statement,TrendAnalysis.

iii) Ratioanalysis:LiquidityRatios,ActivityRatios,ProfitabilityRatios,SolvencyRatiosiv) LimitationsofRatioAnalysisv) Fundsflow&CashFlowAnalysis:ConceptofFunds,Fundsflowstatement,&Cashflow

statement(ReferAS3)

b) MarginalCosting &BreakEvenAnalysis (8)i) ConceptofMarginalCost:Contribution,VariableCost,FixedCost,SemiVariableCost,Marginof

Safety,PVRatio

ii) AssumptionsofBreakEvenAnalysis&CalculationsofBreakEvenPoint


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4) ManagementofWorkingCapital (6)a) Concepts:GrossandNet,Permanent&Temporary,OperatingCycleb) DisadvantagesofinsufficientWorkingCapitalc) FinancingOfWorkingCapital,MaximumPermissibleBankfinanced) FactorsDeterminingWorkingCapitalRequiremente) EstimationofWorkingCapitalRequirement

References:

1. ManagementAccounting:I.M.Pandey,VikasPublication2. ManagementAccounting:JamesJimbalvo,WillyIndia3. ManagementAccounting:Dr.Jawaharlal,HimalayPublications4. ManagementAccounting:Dr.S.N.Maheshwari&Dr.S.K.Maheshwari,VikasPublications5. PrinciplesofManagementAccounting:Manmohan&S.N.Goyal6. AccountingStandards:D.S.Rawat,7. AccountingforManagers:ThukaramRao,newage8. ManagementAccounting:RaviKishore,TaxmannPublications9. ManagementAccounting:Khan&Jain,TataMcGrawHill10.CorporateAccounting:Ashok&DeepakSefgal11.ManagementAccounting:PrasannaChandra,PrenticeHall12.CostAccounting:RSNPillai&V.Bagavathi13.StudentsguidetoCost&ManagementAccounting:RaviKishore,TaxmannPublications14.ManagementAccounting:Dr.J.Madegowada,Himalaya


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SEMESTER: I

Paper:103:ManagerialEconomics


RequiredLectures:50hours1)

Basic

Of

Managerial

Economics

(10)

a) Nature&ScopeOfManagerialEconomicsb) ManagerialDecisionsInCompetitiveMarketsc) IndustryAndFirms

i) DefinitionalProblemsii) StandardIndustrialClassificationiii) IndustrialStructureInIndia

d) Measuring&MaximizingEconomicProfite) MaximizingTheValueOfAFirmf) Demand:Determinants,ElasticityAndForecastingMethodsg) Supply:DeterminantsAndItsElasticityh) CompetitionAndMarketPoweri) Meaning,MeasurementAndDeterminantsOfMarketPower

2) DifferentMarketStructuresAndEquilibriumOfFirmInProduct&InputMarkets (18)a) TraditionalTheoryOfFirm:ProfitMaximizingTheoryb) ManagerialDecisions forFirmsandIndustryInPerfectCompetition&ImperfectCompetition

i) DemandCurves,AverageAnd MarginalRevenueCurves& CostsCurvesii) ProfitMaximizationOutput&PricingDecisionsInTheShortRun&InTheLongRuniii) ProfitMaximizingInputUsage

(1) MarginalRevenueProduct&HiringDecisions(2) AverageRevenueProduct&TheShutdownDecision

c)

Oligopoly

Markets

i) StrategicDecisionMakingInOligopolyMarketsii) GameTheory

(1) Cooperative&NonCooperativeBehavior(2) DecisionWithDominantStrategy(3) NashEquilibrium

iii) ImportanceOfEntryBarriersd) ModernTheoryOfFirm:AlternativeMaximizingTheory

i) TheSeparationOfOwnershipFromControlii) PrincipalAgentTheoryiii) SalesMaximizingTheoryiv) ImportanceOfNonMaximizingTheories

e) PricingPracticesi) PriceDiscriminationii) FullCostPricingiii) ProductLifeCyclePricingiv) TransferPricing


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3) EconomicsOfRegulation (10)a) TheNeedForGovernmentIntervention AndSocialControlOverIndustriesb) TheWays&MeansForGovernmentRegulationOfIndustries

i) PropertyRightRegulationii) Patentsiii) SubsidyPolicyiv) TaxPolicy

c) CostOfRegulation&GovernmentInterventiond) Competition&TheRoleOfTheGovernment

i) GovernmentFailuresii) DeregulationAndPrivatizationiii) RegulatoryReformsForPromotingCompetition

4) EconomicsOfCorporateGrowth,Merger,Diversification&Innovation (12)a) CorporateGrowth

i) TheNeedForGrowthii) TheTheoryOfGrowthOfTheFirm

(1) DowneiTheory(2) PenroseTheory(3)

Marries

iii) Growth,Profitability&Sizeb) DiversificationAndCollusion

i) Meaning,Extent&Typesii) ReasonsForDiversificationandCollusion

c) Mergeri) MeaningAndReasonsForMergerii) DifferenceBetweenMerger&Takeoversiii) TheEffectOfMergeriv) RecentMergerActivitiesInIndianEconomy

d) Innovationi) Concept&Meaningii) TheExtentOfInnovationAndIndustrialStructureiii) TechnologyOpportunities&Innovationiv) Innovation&CompetitionInCompetitiveMarkets

References

1) AnIntroductionToIndustrialEconomics:P.J.Devine,N.Lee,R.M.Jones&W.J.Tyson(4thEdition)(AnmolPublication,NewDelhi)

2) IndustrialEconomics:R.R.Barthwal,WileyEasternLtd3) ManagerialEconomics:H.CraigPeterson,W.CrisLewis,Prentice HallOfIndia,3rdEd.4) Economics:Principles&Policy:W.J.Baumal&AlanSBlinder,HarcourtBraceJovanovich,Publishers5) PrinciplesOfEconomics:Lipsey+Chrystal,Oxford6) ManagerialEconomics:Concept&Application:ChristopherR.Thomas&S.CharlesMaurice,McGraw

Hill,8thEd.

7) ManagerialEconomics:MarkHirschey,Thomson10ed.8) IndustrialOrganization:LuisM.B.Cabral,JaicoPublishingHouse9) ManagerialEconomics:Mankiv,CenageThompsonPress


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SEMESTER: I

Paper:104:InformationTechnologyForManagers

60+40Pattern:ExternalMarks60+InternalMarks40(TestMarks20+PracticalMarks20)=MaximumTotalMarks:100

RequiredLectures:50hours1)FundamentalsofInformationTechnology (03)

a) BasicsOfComputer:I/P,O/PHardware,System/ApplicationSoftwareb) WhatIsInformationTechnology,BasicConceptsc) BenefitsInInformationTechnology

2) IntroductionToDatabase (06)a) BusinessIntelligenceb) ManagingData:FileEnvironment,DataProblemsAndDifficulties,

Solutions,DataLifeCycle,DataSources,DataQuality

c) DatabaseManagementSystemd) LogicalDataModelse) DataWarehousingf) DataMiningConceptAndApplicationg) StructuredQueryLanguage(SQL)

3) Information&CommunicationTechnologyInOrganizations (03)a) ImpactOfInformationTechnologyOnOrganizationsb) ImprovingBusinessProcessesThroughICT

4) ITOversightAndGovernanceInOrganizations (06)a) TheRoleOfBusinessProcessesb) TheMissingRolesOfITGovernanceThatCauseBusinessFailurec) ModernRolesAndResponsibilitiesOfIT&BusinessUnitsd) ITGovernanceAndBusinessVision,Mission,AndObjectivese) BenefitsOfEffectiveITGovernance

5) StrategicIssuesOfInformationTechnology (03)a) StrategicAdvantage&InformationTechnologyb) InformationTechnology&CorporateStrategyc) IntegratingTechnologyWithBusinessEnvironment

6) ImplementationIssuesOfITInOrganizations (04)a) UnderstandingTheNeedb) SystemStudyOfTheConcernComponentc) ITInfrastructureDesignd) Installation&Configuratione) TrainingToDecisionMakingAndOperatingStaff

7) InternationalBusiness&InformationTechnology (03)a) KeyIssuesInInternationalEnvironmentb) ManagingInformationTechnologyInternationallyc) TransnationalVirtualFirms&IT


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8) RoleOfGovernment&E Governance (03)a) ConceptofEGovernanceW.R.T.Govt.b) Need,BenefitsOfEGovernanceW.R.T.Govt.c) AreasofEGovernanceW.R.T.Govt.d) EGovernanceInitiativesInIndia

9) WebRevolutions (08)a) NetworkComputing:Internet&Web,Intranet&Extranetb) InternetSoftwareAgents:SearchEngines,Directories,Software&IntelligentAgentsc) Portals:Information&CorporatePortalsd) Communication:WebBasedCallCenters,ElectronicChatRooms,VoiceCommunications,Blogginge) VirtualCollaboration,Groupware,ElectronicMeetingSystems,ElectronicTeleconferencingf) ELearning,ELearningVsDistanceLearning,BenefitsOfELearning,VirtualUniversities,VirtualWork&

Telecommuting

10)MobileAndWirelessTechnology (03)a) Broadband(HighSpeedPacketBasedWireless)b) VoiceOverPacketNetworks(Vop)c) GeneralPacketRadioService(GPRS)d) WirelessApplicationProtocol(WAP)e)

Messaging

11)MSOffice2007 (08)a) MicrosoftWord2007 CreatingWordDocuments,MailMerge,UseOfAdvancedFunctionsb) MicrosoftAccess2007CreationOfDatabase,Queries,Reports,Labels&Formsc) MicrosoftExcel2007CreationAndApplicationOfSpreadSheet,DataAnalysisAndManagement,UseOf

Formulas,FunctionsAndGraphs&Charts

d) MSPowerPoint2007Creation,OrganizationAndPresentatione) UseOfOutlookExpress MailingThroughOutlook AndManagingGroups

ListOfPractical

1. MSWordCreationOfDocument,Formatting,Editing2. OrganizingInformationWithTablesAndOutlines3. MailMergeApplication4. MSAccessCreatingDatabase,DefiningPrimaryKeys,DesigningQuery5. MSAccessDesigningReports,LabelsAndForms6. CreatingAndEditingWorksheet7. CreatingAndUsingFormulaeAndFunctions8. SortingAndQueryingData,WorkingWithGraphsAndCharts9. MSPowerPointSlides,UseOfTemplatesAndSlideDesigns10.DevelopingAProfessionalPresentationOnBusinessPlan11. Internet:WebSearchAndSurfingForInformation12.PublishingDocumentsOnWeb13.CreatingAndManagingEMailAccount14.CreatingAndManagingBlog15.ManipulationOfDataBaseUsingSQLCreate,Insert,Select,SelectAll16. ManipulationOfDataBaseUsingSQLSelectQuery,CrossTabQuery,MakeTableQuery,Update

Query,AppendQuery,DeleteQuery

17.ToDesignAQueryToAccessSelectedFieldsFromTableToGenerateKnowledgeBase


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17

References

1. InformationTechnologyForManagementByHenryLucas,7thEdition,TataMcGrawHill,NewDelhi2. InformationTechnologyForManagement:TransformingOrganisationsInTheDigitalEconomyBy

Turban,Mclean,Wetherbe,4th

Edition,WillyIndiaEdition,NewDelhi

3. BusinessProcessManagement:IntegrationInAWebEnabledEnvironmentByMargaretMay,Prentice

Hall

Financial

Times,

Pearson

Education,

New

Delhi.

4. ManageITAsABusiness:HowToAchieveAlignmentAndAddValueToTheCompanyByBennetP.Lientz&LeeLarssen,ElsevierButterworthHeinemann

5. ECommerceEBusinessByC.S.Rayudu,HimalayaPublication,NewDelhi6. FundamentalsOfInformationTechnologyByAlexisLeon,Leon,VikasPublications,NewDelhi7. MSOffice2007ForDummiesByPeterWeverkaWilly,NewDelhi8. MSOffice2007ByRutkosky,BPBPublication,NewDelhi


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18




SEMESTER: I

Paper:105:Introduction To Operations Management



1) TheSystemOfOperationsManagement (12)a) Production&OperationsManagement

i) Meaning&NatureofOperationsManagementii) RoleofOperationsManagersiii) OperationManagementVisvisotherfunctionsinorganisationsiv) ChallengesbeforeOperationsManagementv) ProductDesignvi) ProcessDesignvii)Automation

b) TheNatureOfBusinessPolicyi) Formation&Implementation

c) OperationsPolicyi) CompetitiveAdvantageii) PolicyImplications&Implementation

d) Management&Servicesi) Characteristic,Classification&QualityOfServicesii) DesigningServiceProcessesiii) ServiceScenarioOfIndia

e) BusinessProcessOutsourcing&Offshoringi) IntroductionToOutsourcing,Offshoring,NearShoring&FormShoringii) IndianContinent:AsAOutsourcingHub

2) CapacityManagement (12)a) NeedforOperationsPlanning&Controlb) Capacity&CapacityPlanning

i) Meaning,Need&ImportanceOfCapacityii) TypesOfCapacityiii) ProcessofCapacityPlanningiv) CapacityMeasurement

c) CapacityManagementStrategiesi) ProvisionForVariationOrEfficientAdjustmentii) EliminationOfTheNeedForAdjustmentiii) Capacityexpansionstrategy

d) FactorsInfluencingTheChoiceOfStrategyi) FeasibilityFactorsii) DesirabilityFactors&FactorsW.R.T.CustomerOrder


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3) FacilitiesPlanning (12)a) ProductSelectionb) Processc) LocationalDesign(NumericalOnLocationalAnalysisd) LayoutOfFacilitiese) Need&ObjectivesOnLayoutPlanningf) BasicTypesOfLayoutsg) LayoutPlanningProcedureh) MaterialHandlingi) FactorsAffectingFacilityLocationPlanning

4) Materials&InventoryManagement (14)a) MaterialsPlanning&Control

i) Significance&BenefitsOfMaterialPlanningMaterialRequirementPlanning,AggregatePlanning

ii) FactorsInfluencingMaterialPlanningiii) Guidelines&ProblemsOnMaterialPlanning

b) IntroductionToMaterialBudgeting,i) MaterialControlii) RecordsOfMaterialControl

c) VendorDevelopment&Ratingi) NeedForVendorDevelopmentii) VendorEvaluation&SelectionProcessiii) FactorsOnVendorEvaluation&Ratingiv) VendorMotivation(Records&Punishment)v) NumericalOnVendorRating

(1)CategoricalPlan(2)

Weighted

Point

Plan

(3)CostRatioPland) IntroductionToValueAnalysis&ValueEngineering

i) HistoricalPerspectiveii) TypesOfValues&TheirFunctioniii) ValueTestsiv) StepsInValueAnalysisv) ValueEngineering&SimplificationAnalysisvi) BenefitsOfValueEngineering

e) InventoryManagementi) Functions&Classificationsii) Importanceiii) InventoryModels(SimpleE.O.Q.&E.O.Q.WithDiscounts)

f) Conceptsof:LeanManufacturing,FlexibleManufacturingSystem,GroupTechnology


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20

References

1. Production&OperationsManagementKanishkaBediOxfordPress2. Production&OperationsManagementChunawala&PatelHimalayaPublishingHouse3. Production&OperationsManagementK.Ashwathappa&K.ShridharBhat Himalaya4. Production&OperationsManagementUpendraKachruExcelBooks5.

Operations

Management

Ray

Wild

Thomson

Learning

6. AModernApproachToOperationsManagementDrRamNareshRoyNewAgeInternational7. MaterialsManagementK.ShridhatBhat HimalayaPublishingHouse8. IndustrialEngineering&ProductionManagementM.Mahajan DhanpatRai&Sons9. IndustrialEngineering&ManagementO.PKhanna DhanpatRai&Sons10.OperationsManagementEvans&CollierCenagePublishing11.OperationsManagementRussel&TaylorWilleyIndia.


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SEMESTER: I

Paper:106:OrganizationalBehavior



1) Introduction (6)a) DefinitionofO.B,b) KeyelementsofO.B.c) Nature&ScopeofO.B.d) O.B.Processe) DisciplinescontributingtoO.B.f) OrganizationCulture&Diversityg) EmergingchallengesandopportunitiesforO.B.h) InternationalO.B

2) IndividualPerspective (7)a)

Personality.

Concept.

Determinants

and

Types,

How

Personality

influences

O.B

b) Attitudes.Types,Components&Functions.Attitudes&O.B.c) ConceptofJobSatisfaction.d) Perception.Definition,BasicElements,FactorsInfluencingPerception,Attribution.e) ImpressionManagement.f) Learning.Meaning.Determinants,Principles,Learning&Behavior

3) InterpersonalRelationship (7)a) Developinginterpersonalrelationsb) Conflict.Meaning,Sources,Types.c) IntrapersonalConflict RoleIdentity,RolePerception,RoleExpectation,RoleConflict.d) InterpersonalConflict(TransactionalAnalysisandJohariWindow)e)

Aspects

of

Conflict

(Functional

and

Dysfunctional)

f) ConflictManagement4) GroupDynamics (6)

a) GroupsinOrganization,Nature,Membership,ProcessofGroupDevelopment,TypesofGroups,Groupstructure

b) GroupNorms,GroupConformity,GroupCohesion,GroupSize,GroupThink,GroupShift.c) Groupdynamics&Intergroupdynamics

5) Motivation (6)a) Meaningb) TypesofMotivesc)

Theories

of

Motivation

i) HierarchyofneedsTheoryii) TheoryXandTheoryYiii) MotivationHygieneTwoFactortheoryiv) ERGtheoryv) VroomsExpectancytheoryvi) McCellandsLearnedNeedsTheoryvii) GoalSettingTheoryviii)ReinforcementTheory

d) Motivationapplied FinancialandnonFinancialmotivators


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6) Leadership (6)a) Meaning,Functions,Styles,TraitsofLeadershipb) TheoriesofLeadershipc) LikertsSystemof4d) FieldersLeadershipContingencytheorye) HerseyBlanchardsSituationalLeadershipTheoryf) PathGoalTheoryg) CharismaticLeadershipTheoryh) TransformationLeadershipTheoryi) OhioStateLeadershipQuadrantsandManagementGrids

7) ChangeManagementandDevelopment (6)a) WhyOrganizationchanges?,PlannedChange,Resistancetochange,Managingresistancetochangeb) Meaningoforganizationdevelopment,Characteristics,Objectives.c) Workstress:MeaningofStress,Natureandsourcesofstress,ConsequencesofStress,Stress&Task

Performance,CopingStrategiesfor theStress

Casestudy:Arealwordsituationfacingamanagershouldbeconsideredforanalysis&discussion (12)References

1. OrganizationBehaviorArunKumar&N.Meenakshi,VikasPublishers2. OrganizationBehaviorSchernerhorn,Hunt,Osborn,WillyIndia3. FoundationofOBSlocum&Hellriegel,CenageLearning4. OrganizationBehaviorNelson&Quick,CenageLearning5. OrganizationBehaviorDr.Nirajkumar,HimalayaPublications6. OrganizationBehaviorK.Ashwathappa7. Management&OBJayanteeMukherjeeSaha,ExcelBooks8. OrganizationBehaviorSujaR.Nair,HimalayaPublications9. OrganizationBehaviorStephenP.Robbins,Pearson10.OrganizationBehaviorS.S.Khanka11.OrganizationBehaviorFredLuthans12.HumanBehavioratWorkKeithDevis13.OrganizationBehaviorPGAquinas,Excelbooks,NewDelhi14.OrganizationBehaviorM.N.Mishra,VikasPublications


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SEMESTER: I

Paper:107:CorporateSocialResponsibility



1) UnderstandingSocialIssues (10)a) SocialIssues:Concept,Characteristicand CausesofSocialProblemsb) SocialIssuesvisaviscorporateenvironment:Castism,Regionalism,AgitationinYouth,Urbanization,

Terrorism,Blackmoney,Corruption,SexualHarassmentatWorkplace,Scams,Bribery,Cheatingetc.

&theirimpactonSociety

c) Values,norms&beliefsd) Culture,Culturaldiffrences&DiscriminationEqualopportunities.e) Business&Societyf) ImpactofTechnologyonthesociety SocialCostofDevelopment

2) BusinessEthics (12)a) BasicFramework

i) Meaning&Importance&FactorsaffectingBusinessEthicsii) Morality,AppliedEthics,MoralStandards,CodeofEthics

b) EthicalMindi) BasicsofMindManagementii) Objective&SubjectiveMindiii) TrainingtheMindiv) SelfDevelopmentv) StagesofSelfDevelopmentvi)

Effects

of

Past

Tendencies

c) EthicalDecisionMakingi) EthicalD/MProcessii) Transparencyasafactorindecisionmakingiii) Ethicalconsistency,Ethicalenquiryandreasoningiv) EthicalDilemmav) Role&QualitiesOfCEOvi) Businessethics&CEO

3)CorporateSocialResponsibilityI (10)

a) UnderstandingCSRi) Concept&DefinitionofCorporateSocialResponsibilityii) ScopeofCorporateSocialResponsibilityiii) CorporateSocialResponsibilityandtheLawiv) CorporateSocialResponsivenessv) CorporateSocialPerformancevi) CorporateCitizenshipvii) CorporationsasStakeholdersviii)DivergingViewsonSocialResponsibility(Argumentsfor&against)ix) SocialResponsibility&IndianCorporations


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b) AStakeholderApproachtoSociallyResponsibleandEthicalBehaviori) OrganizationalStakeholders,CategorizingStakeholders

(1) boardsofdirectors,(2) management,(3) investors/shareholders,(4) auditors,and(5) government

ii) CriterionforDeterminingTheSocialResponsibilityofBusinessiii) AreasofSocialResponsibilityofBusinessiv) SocialAccounting&SocialAudit

4)CorporateSocialResponsibilityII (8)

a) EthicalissuesinFunctionalAreasi) Advertising,Marketing,HRM,Finance&Accounting&InformationTechnologyii) IntellectualPropertyRightsiii) EthicalissuesinMergerandAcquisitions

b) UnethicalBehaviorinOrganizationsi) UnderstandingUnethicalBehaviorii) IndividualFactorsContributingtoUnethicalBehavioriii) OrganizationalFactorsContributingtoUnethicalBehavior

5)CorporateGovernance (10)

a) UnderstandingCorporateGovernancei) Concept,Meaning,Relevance&PrinciplesofCorporateGovernanceii) IssuesinCorporateGovernanceiii) PartiestoCorporateGovernanceiv) ProfessionalizationofCorporateGovernancev) GoodCorporateGovernancevi) CorporateGovernancePracticesinIndiavii) DesirablecorporateGovernanceinIndiaviii)NareshChandraCommitteeReport2002ix) NarayanMurthyCommitteeReport2003x) CorporateGovernanceRating

b) BusinessApplicationsofCorporateGovernancei) CorporateGovernanceinPublicSectorii) Privatization&CorporateGovernanceiii) CorporateGovernanceinBanks


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References

1. EthicsandCorporateSocialResponsibility:WhyGiantsFallbyRonaldR.Sims,GreenwoodPress,2003.2. CorporateGovernance:PrincipalPolicies&Practices byFernando,PearsonEducation3. CorporateEthics:TheBusinessCodeofConductforEthicalEmployeesbyStevenR.Barth,Aspatore

Books,2003

4. BusinessEthics byAgalgatti,NiraliPublication5. EthicsinManagement&IndianEthosbyBiswanathGhosh,VikasPublications6. EthicalManagement:TextcasesinBE&CGbySatishModi,Mcmillions7. BusinessEthics ManishaPaliwal,NewageInternational8. BusinessEthics&ValuesbySenthilKumar,HimalayaPublications9. BusinessEthics:Concept&CasesbyManuelVelasquez10.BusinessEthics:Text&Cases, byC.S.V.Murthy,HimalayaPublication11.SocialProblemsinIndia byRamAhuja,RawatPublications.12.CorporateGovernancebyPPArya,BBTandan,AKVashistha,Deep&DeepPublication.13.CorporateSocialResponsibilitybyR.Jatna,D.Crowther,Deep&DeepPublication14.BusinessEthicsinCorporateGovernancebyCSVMurthy,HimalayaPublication15.CorporateSocialResponsibilitybyBaxi&Prasad,ExcelBooks16.CorporateGovernance EconomicReforms&DevelopmentbyReedDarryl&SanjayMukherjee,Oxford17.CorporateSocialResponsibilitybyPhilipKotler,NancyLee,JohnWilley,NewDelhi

.


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SEMESTER: I

Paper:108:Corporate Communication Skills


RequiredLectures:

50hours

1) Communication (6)a) Meaning,Objectives,Process&Importanceofcommunicationb) TypesofCommunication

i) VerbalNonverbal:Kinesics&Proxemicsii) WrittenOraliii) FormalInformal&InternalExternal

c) MeansofCommunicationd) Barriers&MeasurestoovercomethebarrierstoCommunicatione) Principlesofeffectivecommunication

2) CommunicationSkills (14)a) ReadingSkills:RapidReading,Comprehension.b) SpeakingSkill:Speechpreparation,GuidelinesforEffectivespeech,Negotiation,Discussionc) ListeningSkill:Importance,Process,andBarriers&GuidelinesforEffectiveListening.d) PresentationSkill:TypesofPresentations,Propositionsaboutpresentations,Typesofdelivery,Processof

Preparing&Delivering.

e) ComputerbasedPowerPointpresentationf) Interview:Types,Preparation,ConductingandAppearingforinterviewg) MeetingPlanning,Agenda,Layout,Leadingthemeeting,DraftingMinutesofMeeting&Stepsforeffective

meetingoutcomes.

3) WrittenCommunication (12)a) Meaning,DistinctionwithOralCommunication,Merits&LimitationsofWrittencommunication.b) Letterwriting:LayoutofBusinessletter,typesoflayouts,EssentialsofGoodBusinessletters,Attitudein

Businesswriting

c) Purposeofletters:Resume,Application.WritingDirectMessagesbyManagerDelivering:Positive,Neutral&NegativeInformation.

d) HoldingPressConferences&PreparingPressReleases,MediaInterviewse) ReportWriting:Meaning&NatureofReport,FormatsofReportsFormal,Informalreports,WritingReports

Datacollection,organizing,presentationoftheReport.

f) DraftingSkills:Documents,Policies,Procedures,Rules,Notetakingetc.


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4) OrganizationalCommunication (8)a) Meaning&ImportanceofOrganizationalCommunicationb) Internalcommunication:Notice,Circular,Memo.c) ExternalCommunicationEnquiries,Quotations,Bank&FinancialInstitutions

5) CaseStudyMethods (10)a) MeaningoftheCasestudymethodb) TypesofCasesc) AnalyzingtheCaseCaseAnalysisApproachesd) CaseAnalysisProcesse) Discussing&PresentingaCasef) WritingtheCaseReport

NoteforPractical:Practicesessionsfordevelopmentofskillsshouldberegularlyconducted.Continuousassessmentbasedonparticipationandperformanceshouldbeevaluatedfor20marksininternal

assessment.

References

1. BusinessCommunicationforManagersByPenrose/Rasberry/Myers,CenageLearning.2. BusinessCommunicationbyRaman&Singh,OxfordPublication.3. CommunicationTodayByRubenRoy,HimalayaPublication.4. BusinessCommunicationBySehgal&Khetarpal,ExcelBooks5. BusinessCommunicationC.S.RayduHimalayaPublishingHouse6. CommunicationForBusinessTaylor PearsonEducation7. CommunicationSkillsDrRao&Dr.DasHimalayaPublication8. ContemporaryBusinessCommunicationScotOberBiztantra:Dreamtech9. BusinessCommunicationTodayBovee,Thill,SchatzmanPearson10.BasicsofBusinessCommunicationLesikar&FlatleyTataMcGrawHills11.BusinessCommunicationR.K.MadhukarVikasPublication


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North MaharashtraUniversity, Jalgaon


Syllabus of Master in Business

Administration (MBA)

SEMESTER: II

(w.e.f.: Dec-2009)

2009


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2




SemesterIII andIV(w.e.f.July2010)

Paper

SemesterIII

CreditCourses

Paper

SemesterIV

CreditCourses

301 StrategicManagement 401 eCommerce& ExcellenceManagement

302

Entrepreneurship&

Project

Management

402 Family

Business

Management

303 LegalAspectsOfBusiness 403 Indian CommercialLaws

304 SpecializationI(Major)* 404 SpecializationV(Major)*

305 SpecializationII(Major)* 405 SpecializationVI(Major)*

306 SpecializationIII(Major)* 406 SpecializationVII(Major)*

307 SpecializationIV(Major)* 407 ProjectReport&VivaVoce*

308 Specialization (MinorI)** 408 Specialization(MinorII)**

SemesterI

andII

(w.e.f.July

2009)

Paper SemesterI

A:CreditCourses

Paper SemesterII

A:CreditCourses

101 ManagementScience 201 ManagementPractices

102 AccountancyForManagers 202 BusinessResearchMethods

103 ManagerialEconomics 203 GlobalEconomicScenario

104 InformationTechnologyForManagers 204 ManagementInformationSystem and ERP

105 IntroductionToOperationsManagement 205 FinancialManagement

106 Organizational Behavior 206 HumanResourceManagement

107 CorporateSocialResponsibility 207 MarketingManagement

B:Qualifying

Non

Credit

Course B:

Qualifying

Non

Credit

Course

108 CorporateCommunicationSkills 208 QuantitativeTechniques

*SpecializationInMajorSubjects

(AnyOne)

**SpecializationInMinorSubjects

(AnyOne)

A FinancialManagement A FinancialManagement

B MarketingManagement B MarketingManagement

C HumanResourceManagement C HumanResourceManagement

D OperationsManagement D OperationsManagement

E InternationalBusinessManagement E InternationalBusinessManagement

F AgroBusinessManagement F AgroBusinessManagement


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New Syllabus: M.B.A. (w.e.f. Dec -2009)

SEMESTER: II

Paper:201:ManagementPractices60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:

50

hours

1) ManagementPractices (21)a) IndianManagementPractices (03)

i) IndianEthos:EssentialFeatures&insights

ii) FeaturesofTraditionalbusiness&Modernbusiness

iii) IndianTransnationalCorporations:FeaturesofIndianTNCs

iv) IndianManagementPractices

b) JapaneseManagementPractices (10)

i)

5Ssystem:

Meaning,

Philosophy,

Micro

level

techniques,

Advantages,

Limitations

and

Pre

requisites

ii) KaiZen:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites

iii) PokeYoke:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPrerequisites

iv) ZeroDefectProgram(ZDP):Meaning,Philosophy,Microleveltechniques,Advantages,Limitationsand

Prerequisites

v) WasteReduction:Meaning,Philosophy,Microleveltechniques,Advantages,LimitationsandPre

requisites

c) GlobalManagementPractices (08)

i) PatternsofManagementanalysis

ii)

TOWSmatrix

:A

modern

tool

for

analysis

iii) DiversityManagement

(1) DiversityandMulticulturalism:Nature,DimensionsanditsEffects

(2) HowtomanageDiversityandMulticulturalismintheOrganisation

iv) ManagingGrowth:Necessity,Need&ObjectiveofGrowth

v) BenchMarking:

(1) Definition,Need, Levels&prerequisites,

(2) Process:Planning,Analysis,Integration,ActionPhase

(3) Advantages&limitationsofBenchmarking.

2) ServicesManagement (14)

a) ThepaceofgrowthofServicesectorintheGDPofanEconomy.

b) Service&itsbusinessapplication

i) Definition

ii) DifferencebetweenGoods&Services

iii) Qualitydimension:Features,Performance,ReliabilityCredibility,Conformance,Durability,

Serviceability,Aesthetics,Perceivedquality,Courtesy,Consistency,Accuracy,Completeness,

Timeliness,Responsiveness&Tangibilityofservice.

c) Returnonservicequality:CostofqualityandProfitlinkage

d)

Otherfunctional

areas

of

Service

management

practices

i) DisasterManagement:Introduction,Features&OutcomeofDisastermanagement


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4

ii) EventManagement:Features,Problems&ProcessofEventmanagement

iii) HospitalityManagement:

(1) FunctionalAreasofHospitality

(2) HospitalityasaserviceIndustry

(3) Housekeepingoperations,Wastereduction

(4) HospitalitytechnologyandRiskmanagementinhospitality.

(5) HotelFinance

iv)

BusinessProcess

Outsourcing:

(1) Meaning, Benefits&GrowthDrivers

(2) TypesOfOutsourcing

(a) CustomerServiceOutsourcing

(b) AccountancyOutsourcing

(c) InternalAuditOfTransactionsOutsourcing

(d) LegalOutsourcing

(e) InsuranceAndBankingOutsourcing

(3) BusinessProcessImprovement

(4) BusinessProcessManagementVersusFunctionalManagement

(5) BackOfficeOutsourcing

(6) DifferencesBetweenBusinessProcessOutsourcing&Outsourcing

3) KnowledgeManagement (05)

a) KnowledgeManagement

i) IntroductionandDefinition

ii) MarketvaluepropositionandProsperityofKnowledgemanagement

iii) ThreephasesofLifecycle Acquisition,Enhancement&Retention

b) UnderstandingCustomerValueKnowledgeChain

c)

Phasesof

Customer

Knowledge

Cycle

4) Casestudy (10)

a) Arealworldsituationfacedbyamanagershouldbeconsideredforanalysisanddiscussionofthecases

basedontheabovetopics.

REFERENCEBOOKS:

1. GlobalManagementSolutions:DemystifiedbySeth ThompsonLearningISBN981265142X

2. Management:Task,Responsibilities,PracticesbyPeterF.DrukerAlliedPublishersPvt.Ltd

3. Management:ValueOrientedHolisticApproachbyS.A.SherlekarHimalayaPublishingHouse

4.

BusinessOrganizations

&

Management

by

Vasishth,

Rajput

Kitab

Mahal

5. EssentialsofBusinessEnvironmentbyK.AshwathappaHimalayaPublishingHouse

6. TotalQualityManagementbyK.ShridharBhatHimalayaPublishingHouse

7. TheEssentialGuidetoKnowledgeManagementbyAmritTiwanaPearsonEducationAsia

8. BusinessProcessOutsourcingSarikaKulkarniJaicoPublishingHouse

9. Management:Principles&ApplicationsbyRickyGriffinCengageLearning

10.Management(2008Edition)Kreitner,Mohapatra Biztantra(WillyIndiaPvt.Ltd.)

11.ManagementbyStoner,Freeman,GilbertPearson/PrenticeHall

12.ManagementText&CasesbyV.S.P.Rao&VHariKrishnaExcelBooks

13.Management:AglobalandEntrepreneurialPerspectivebyWeihrich,Cannice,KoontzTMH

14.TotalQualityManagementbyB.SenthilArasu&J.PravinPaulScitechPublicationsPvt.Ltd.


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5




SEMESTER: II

Paper:202:ResearchMethodology60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:50hours1) ResearchMethodology (06)

a) Meaning,Objective,Importance&TypesofResearch

b) ResearchProcess

c) Features&CriteriaofGoodResearch.

d) ResearchInFunctionalAreaofManagement

e) ProblemsencounteredbyResearchersinIndia

2) ResearchProblem (04)

a)

Formulationof

Research

problem

b) SelectingtheProblem,necessityofDefiningtheProblem

c) TechniquesinvolveinDefiningaproblem

d) LiteratureSurvey

3) ResearchDesign (06)

a) Meaning&NeedforResearchDesign

b) FeatureofGoodResearchDesign

c) ImportantConceptRelatingtoResearchDesign

d) TypesofResearchDesign:Exploratory/Formulative,Descriptive/Diagnostic&

(1) HypothesisTesting/ExperimentalResearchdesign

e) Validity&ReliabilityInResearch

4) SamplingDesign (05)

a) SamplingTerminology,StepsinSamplingDesign,Criterionofselectingsamplingprocedure

b) SamplingMethods

i) ProbabilitySampling:Simplerandom,Systematic,Stratified,Cluster,Area,Multistage,

(a) Proportional,Sequentialsampling.

ii) NonprobabilitySampling:Convenience,Quota,Snowball,Judgment

c)

SamplingErrors

Type

IError,

Type

IIError

.

5) DataManagement (09)

a) DataCollection

i) Types&SourcesofData:Primary&Secondary

ii) MethodsofDataCollection:Observation,Interview,Questionnaire,Schedule&SurveyMethod

iii) GuidelinesforConstructingQuestionnaire/Schedule,ChoiceofQuestions

iv) MeasurementScales:Nominal,Ordinal,Interval,Ratio

v) SourcesofError

b) Measurement&ScalingTechnique

i)

Testsof

Sound

Measurement:

Validity,

Reliability,

Practicality

ii) Scaling:Meaning,Classificationbases.


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6

iii) ScalingTechniques:RatingScales,RankingScales.

6) TestingofHypotheses (07)

a) Hypothesis:Meaning,Sources,Importance&TypesofHypothesis

b) CriterionofGoodHypothesis

c) BasicConceptConcerningTestingofHypotheses

d) ProcedureforHypothesesTesting

e)

FlowDiagram

for

Hypotheses

Testing

f) LevelofSignificance

g) StandardError(SE)

7) AdvancedToolsForHypothesisTestingUsingSPSS (08)

a) Parametric&NonparametricTests

b) AnalysisofVariance(ANOVA):Oneway&TwoWay

c) MultivariateDataAnalysis:FactorAnalysis,Clusteranalysis,DiscriminateAnalysis,MultidimensionalScaling

d) LinearCorrelation&Regression

8) Interpretation&ReportWriting (05)

a) Interpretation:Meaning,Techniques,Precautions

b) OrganisationReportWriting

i) Writingagoodreport,Criticalelementsofareport,

ii) Steps,LayoutoftheResearchReport

iii) TypesofResearchReports

c) SummerProjectReports

i) Parameters:Declaration,Certificate,Acknowledgement,ExecutiveSummary,Introductionofthe

project,CompanyProfile,Methodology,CollectionInterpretation&AnalysisofData,Findings

Suggestions&

Conclusions,

Bibliography,

Annexure.

REFERENCEBOOKS:

1. ResearchMethodology(Methods&Techniques)C.R.Kothari WileyEasternLtd

2. BusinessResearchMethodologyJ.K.Sachdeva HimalayaPublishingHouse

3. BusinessResearchMethods 7ed.WilliamG.ZikmundCengageLearning

4. ResearchMethodologyA.B.Rao ExcelBooks

5. ManagementResearchMethodologyKrishnaswamy,Sivakumar,MathirajanPearsonEducation

6.

MethodologyAndTechniquesOfSocialResearch Wilkinson&Bhandarkar HimalayaPublishingHouse

7. BusinessResearchMethods Murthy,Bhojanna ExcelBooks

8. DoingDataAnalysiswithSPSSbyCarver,NashBROOKS/COLECengageLearning

9. BusinessResearchMethods DonaldR.Cooper,PamelaS.Schindler 8/e TataMcGrawHillCo.Ltd.

10.AResearchMethodologySmarth&SiriyaS.Chand&CompanyLtd.


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7




SEMESTER: II

Paper:203:GlobalEconomicScenario60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:

50hours

1) BasicsOfInternationalTrade (08)a) DistinguishFeaturesOfInternationalTrade

b) TermsOfTrade&FactorInfluencingTermsOfTrade

c) ConceptsOfTariffs&Quotas&ItsEffects

d) ConceptOfBalanceOfTrade&BalanceOfPayments:Favourable,Unfavourable

e) FreeTradeCaseFor&Against

f) GainsFromTradeToImporting,ExportingCountries&OverallWorld

g) FactorsInfluencingGains&MeasurementOfGains

h) ExchangeRates:Meaning&Types

2) GlobalisationForces (08)a) MeaningOfGlobalisation

b) FactorFacilitatingGlobalisation

c) StepsTowardsGlobalisation

d) Management OfChangeTo Globalisation

e) KeyGlobal IssuesforBusiness

f) RequisiteForGlobalisation

g) GlobalisationModel

h) Environmental AdaptationForGlobalisation

3) TheChangingWorld (06)a) InternationalTradeb) InternationalFinancialFlows

c) InternationalMigration

d) GlobalEnvironmentalChallenges

e) NewPoliticalTendenciesInDevelopingCountries

f) EmergingSubNationalDynamics

g) UrbanImperatives

h) ImplicationForDevelopmentPolicy

4) TheWorldTradingSystem (06)a)

ImportanceOf

International

Trade

b) DevelopingCountries&GlobalTradingSystem

c) Role&FunctioningOfI.M.F.& W.B.,in World Economic&TradeDevelopment

d) W.T.O.MechanismsForPromoting&MaintainingLiberalTradeRegimes

e) SustainingTheMomentumForTradeReform

f) InternationalTrade&DevelopmentPolicy

5) DevelopingCountries&GlobalFinancialSystem (06)a) TheGatheringPaceOfInternationalIntegration

b) TowardAMoreRobust&DiversifiedBankingSystem

c) TheOrderlySequencingOfCapitalAccountLiberalisation

d)

AttractingForeign

Investment

e) RevitalisingInternationalMacroeconomicCooperation


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8

6) ProtectionGlobalCommons (06)a) TheLinkBetweenNational&GlobalEnvironmentalIssues

b) MovingFromNationalToInternationalAction

c) TheOzoneTreaties

d) ClimateChange

e) Biodiversity

f) ExploringTheLinksBetweenGlobalEnvironmentalProblems

7) IndianEconomyInTheGlobalScenario (10)a) India&TheGlobalEconomy

b) Changing FaceOfInternationalTradeOfIndia

c) BankingSector &FinancialSectorReforms

d) EffectsofGlobalisationonIndianEconomy

e) GlobalFinancialImbalances&Crises

f) TheGlobalFinancialCrisis&IndianEconomy

REFERENCEBOOKS&PERIODICALS

1. WorldDevelopmentReport:19992000 OxfordUniversityPress,2000

2. India&TheGlobalFinancialCrisis:Y.V.Reddy OrientBlackswanPrivateLimited,2009

3. InternationalEconomics:DrS.S.M.Desai&Dr.MirmalaBhlerao HimalayaPublishingHouse:2008

4. InternationalFinance:V.A.Vadhani HimalayaPublishingHouse:14th

Edition:2000

5. IndainEconomy:Datt&K.P.M.Sudharam S.ChandPvt.Ltd.

6. IndainEconomy:Mishra&PuriHimalayaPublishingHouse

7. CorporateGovernance:Principles,Policies&Practices:A.C.Fernando PearsonEducation2006

8. IndianEconomy:I.C.DhingraSultanChand2008

9. IndianEconomy:A.N.AgrawalNewAgeInternational2008

10.

Www.Rbi.Org.In

11.R.B.I.Bulletin&AnnualReports

12.Economic&PoliticalWeekly

13.SouthernEconomists


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9




SEMESTER: II

Paper:204:ManagementInformationSystemandERP60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:

50hours

1) FundamentalsofManagementInformationSystems (08)

a) Concepts,Classification&ValueofInformation

b) InformationSystem:Open&Closed

c) ManagementInformationSystem

i) Definition,Concepts&Meaning

ii) Components&Activities

iii) TypesOperationsupportsystem&Managementsupportsystems

iv)

Control

systems

Feedback

&

Feed

forward

systems

v) MISplanningprocessStepsinplanning

vi) MISdesign&DevelopmentProcessPhases

vii)ComponentsofMIS

d) MISvisvisComputer,Academics& Users

e) MIS visvisInformationConcepts,SystemConcepts

2) ProcessofManagementInformationSystem (08)a) SystemAnalysis&Design

i)

Introduction&

Need

for

System

analysis

ii) Systemanalysisofanewrequirement

iii) Structuredsystemsanalysis&Design(SSAD)

b) DevelopmentofMIS

i) Introduction&ContentsofMISLongrangeplans

ii) DeterminingtheinformationRequirement

iii) ManagementofQualityintheMIS

iv) FactorscontributingintheSuccess&FailureofMIS

3) ApplicationofManagementInformationSystem (12)a) BusinessProcesses:Primary,Supportive&Administrative

b) MISinfunctionalarea

i) MIS&Manufacturingsector

(1) Operationalcontrol&ResearchSystems

(2) InventoryControlSystem

(3) Manufacturingsystem:CIM,Processcontrol&Machinecontrol

ii) MarketingInformationSystem:MarketingResearch,Marketingplanning,

(a) Salesanalysis&Marketingcontrol.

iii)

AccountingInformation

system:

Financial,

Management

&

Cost

accounting

system

iv) HumanResourceDevelopmentSystem:HRPsystem,HumanResourceInformationSystem


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10

c) Serviceasadistinctiveproduct

d) TransactionProcessingSystem

e) ConceptofKnowledgeBasedExpertSystem

f) ConceptofArtificialIntelligence

g) ManagerialChallengesofInformationTechnology:SuccessorFailure,Developmental&Ethical

4)

Support

System

(06)

a) DecisionSupportSystem(DSS):Concept,Philosophy,Characteristic,Classes,UsersofDSS

b) ExecutiveSupportSystem(ESS):Introduction,Components&Architecture

i) OfficeInformationSystem:Documentmanagement&Communicationsystem

5) EnterpriseResourcePlanning (08)a) Concept/System

b) DriversforimplementingERP

c) ERParchitecture

d)

ERPSolution

Structure:

Business

operations,

Technology

&

Implementation

e) BenefitsofERP

f) ERPSelection:Vendorevaluation,Technologyevaluation&Solutionevaluation

g) ERPImplementation:Customization&Precautions

h) ProblemsencounteredwithERP

i) Serviceprocessoptimization:Serviceprocesses&itsbenefits

j) ERPinthetwentyfirstcentury

6) ERPTechnologies&Application (08)a)

BusinessProcess

Re

engineering

i) Meaning,Necessity&Principles

ii) Applicationofreengineering

iii) ThreeRsRethink,Redesign&Retool

iv) Reengineeringinserviceindustry

v) Quality&reengineering

vi) Benefits&Limitationsofreengineering

b) MaterialRequirementPlanning(MRPI)

c) ManufacturingResourcePlanning(MRPII)

REFERENCEBOOKS:

1. ManagementInformationSystembyJawadekarTataMcGrawHill

2. ManagementInformationSystembyAroraExcelBooks

3. ManagementInformationSystembyDavis&Gordon TataMcGrawHill

4. ManagementInformationSystembyJamesOBrian TataMcGrawHill

5. BusinessProcessReengineeringby KSridharBhatHimalayaPublishingHouse

6. ManagementInformationSystemby CSVMurthyHimalayaPublishingHouse

7. EnterpriseResourcePlanningbyAlexLeon TataMcGrawHill

8.

EnterpriseResource

Planning

(Concept

&

Practices)

by

Garg,

Venkitrkrishnan

PHI

9. EnterpriseResourcePlanningbyJyotindraZaveri HimalayaPublishingHouse


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11



New Syllabus: M.B.A. . (w.e.f. Dec -2009)

SEMESTER: II

Paper:205:FinancialManagement60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100


1) IntroductiontoFinancialManagement (07)a) FinanceFunction

i) FinanceConcepts&FinancialInformation

ii) Finance&otherFunctionsIntheBusiness

iii) Factorsaffectingfinancialorganizations

iv) FinanceFunctions

b) FinancialManagement

i) Nature, Scope,Objectives &Functions

ii) FunctionalAreasofFinancialManagement

iii) FinancialPlanning

iv) FinancialAnalysis:Valueanalysis

2) CapitalStructure&Leverages (08)a) CapitalStructure

i) Meaning&Features&Determinants

ii) ComputationofCapitalStructure

iii) Patterns&ApproachestoCapitalStructure

iv) IndifferencePoint

v) Under&OverCapitalization

b) Leverages

i) Meaning&Types

ii) ComputationofLeverages

3) RaisingFinance (14)a) ShorttermFinancing

i) Introduction&Characteristics

ii) Sources ofShorttermFinance

b) LongTermFinancing

i) Needforlongtermfinancing

ii) SourcesofLongTermFinance

iii) RiskanalysisinCapitalBudgeting&Sensitivityanalysis

c) Primary&SecondaryMarkets

i) Meaning,Importance&Role

ii)

Marketintermediaries:

brokers,

dealers,

investment

bankers

iii) Bid,AskorOffer,bidaskspread,Bullandbear,bluechips,daytrading,stoploss,

iv) BSE/NSEIndices

4) InvestmentDecisions (16)a) ShorttermInvestDecision

b) LongtermInvestmentDecisions

i) TimevalueofMoney

(1) Anoverview&StudyofTimelines

(2) TheoryofinterestorcomputationofInterest

(3) Amortizationofaloan

ii)

CapitalExpenditure

Planning

&

control

(1) Definition,Importance

(2) ComputationofCostofCapital


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12

c) CapitalBudgetingTechniques:

i) PaybackperiodMethod

ii) RateofReturnMethod

iii) NetPresentValueMethod

iv) InternalRateofReturnMethod

v) ProfitabilityIndex

vi) ReplacementDecision

vii)CapitalRationing

d)

VentureCapital

Finance

i) Introduction,MeaningFeatures&Types

ii) StagesofVentureCapitalInvestment

e) MutualFunds:Concept&Types

f) Decisionmakingtechniques

i) LeaseorBuy

ii) MakeorBuy

iii) ManufactureorVendorDevelopment

iv) DoorOutsource

v) OwnersSelfOutletorFranchiseeappointment

5) EmergingtrendsFinance (06)a) Conceptsof

b) CorporateCombinations

c) CorporateFinancialDistress

d) Derivatives&Options

e) HybridFinancing:preferredstock,leasing,warrants&convertibles

f) ReverseMortgage

g) Creditrating

h) PortfolioManagement

i) InternationalFinancialManagement

REFERENCE

BOOKS:

1. FinancialManagementbyRaviM.KishoreTaxmanPublication

2. FinancialManagementtools&TechniquesbyDrPradipKumarSinhaExcelbooks

3. FinancialManagement:Principles&PracticebyGSudarsanaReddy HimalayaPublishing

4. FundamentalsofFinancialManagementbyVyuptakeshSharanPearsonEducation2nd

Edition

5. FinancialManagementbyIMPandeyVikasPublishingHouse

6. FinancialManagementP.V.Kulkarni,Satyaprasad HimalayaPublishingHouse

7. FinancialManagementPrinciples&PracticebySudhindraBhatExcelBooks

8. FinancialManagement:Management&PolicyByR.M.Srivastava HimalayaPublishingHouse

9. Fundamentalsof FinancialManagementbyBrigham&Houton CengageLearning

10.FinancialManagementbyKhan&Jain TataMcGrawHill


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13




SEMESTER: II

Paper:206:HumanResourceManagement60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100


1) IntroductiontoHumanResourceManagement (08)

a) Concept,Characteristic&SignificanceofHumanResource

b) Definitions,Nature,Scope&ObjectivesofHRM

c) FunctionsofHRM.

d) HRMVs.PersonnelManagement

e) HRMVs.HRD

f) ChallengesbeforeHRM

g) EmployerEmployeeRelationship:concepts,Objectives,Parties,MeasuresforImprovement

2) HumanResourceManagementProcess (18)a) HumanResourcePlanning (06)

i) Concept& NeedofHRP

ii) ProcessofHumanResourcePlanning

iii) MethodsofDemandForecasting

iv) PrerequisitesofHRP

b) ProcessofProcurement (12)

i) Recruitment

(1) Concept,Purpose&FactorsAffectingRecruitment

(2)

Sourcesof

Recruitment

(3) ProcessofRecruitment

ii) Selection

(1) ConceptSelectionprocess

(2) barriersofselection

iii) Placement :Concept&Problems

iv) Induction,

(1) Concept,Objective&StepsinInduction

(2) TopicsofInductionProgramme

(3)

Problems

in

Induction

3) HumanResourceDevelopment (16)a) Performanceappraisal (07)

i) Definitions,Objective&ProcessofPerformanceAppraisal

ii) MethodsofPerformanceAppraisal

(1) TraditionalMethods:Ranking,PairedComparison,Grading,CriticalIncident,ForceChoice,

Checklist,GraphicRating,EssayEvaluation,ConfidentialReports

(2) ModernMethods:MBO,BARS,AssessmentCentres,360DegreeAppraisalSystem

iii) ProblemswithPerformanceAppraisal


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14

b) EmployeeTraining (06)

i) Meaning,NeedandObjectiveofTraining

(1) Methodsof Training: OntheJob&OfftheJob

ii) SensitivityTraining

iii) EvaluationofTraining

c)

ExecutiveDevelopment

(03)

i) Meaning &MethodsofExecutiveDevelopment

4) RecentTrendsinHRM: (08)

(1) Conceptsof

b) HumanResourceAudit

c) HumanResourceInformationSystem

d) HumanResourceAccounting

e) Employerbranding

f) Moonlightingbyemployees

g) Dualcareergroup

h)

CompetencyMapping

i) Downsizing&Rightsizing

j) HRMatrix

k) HRscorecard

l) TalentManagement

m) Flexitime&Flexiwork

n) eHRM:erecruitment,etraining&elearning.

REFERENCEBOOKS:

1.

HumanResource

Management,

Text

&

Cases

By

Dr.

V.S.P

Rao

Excel

Books

2. EssentialsofHumanResourceManagementByP.SubbaRaoHimalayaPublishingHouse

3. HumanResourceManagementByS.S.KhankaSChand&Sons

4. HumanResourceManagementBy DrK.AshwathappaTataMcGrawHill

5. ComprehensiveHumanResourceManagementByP.L.Rao ExcelBooks

6. HumanResourceManagementBy Snell,Bohalender CengageLearning

7. HumanResourceManagementbyAMSarmaHimalayaPublishing

8.

ManagingHuman

Resources

By

Fisher

Cengage

Learning

9. HumanResourceManagementByDr.C.B.GuptaSultandChand&Sons

10.HumanResourceManagementByDipakkumarBhattacharya:ExcelBooks

11.HumanResourceManagementByGarvyDessler. Pearson/PranticeHall

12.HumanResourceManagement,Principles&PracticeByP.C.Acquinas VikasPublishing.

13.PersonnelManagement: C.B.Mamoria.,HimalayaPublishing


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15




SEMESTER: II

Paper:207:MarketingManagement60+40Pattern:ExternalMarks60+InternalMarks40=MaximumTotalMarks:100

RequiredLectures:

50hours

1) IntroductiontoMarketingManagement (17)

a) Market:Meaning,Definition&Typesofmarket

b) Goods:Kindsofgoods

c) Marketing

i) Definition,Objectives&Functionsofmarketing

ii) Marketingapproach:Production,Product,Selling,Marketing&Societalmarketing

iii) MarketingProcess

iv) MarketingEnvironment

v) IndianMarketingEnvironment

(1)

Changing

Demographic

structure

&

Literacy

level

(2) RisingIncome&ReductioninIncomeGapbetweenRural&Urbanpopulation

(3) OpportunitiesinRuralmarket

(4) EmergenceofServicesector&Retailing

(5) Mediaexplosion

d) MarketingManagement

i) Definition,Nature&Scope

ii) Functions

(1) Marketingresearch&Information

(2) Product&Pricing

(3) Planning&Control

(4)

Promotion

(Communication)

(5) PhysicalDistribution

iii) FormsofMarketingOrganization

(1) Functional

(2) Geographical

(3) ProductorBrandoriented

(4) Customeroriented

e) Marketsegmentation

2) MarketingMix (15)a) Product

i) Meaning,Classification

ii) ProductLifeCycle

iii) NewProductDevelopment

iv) ProductRelatedStrategies

b) Price

i) Meaning&ObjectivesofPricing

ii) FactorsaffectingPricingdecisions&PricingStrategies

c) Place

i) Natureandimportanceofmarketingchannels,ChannelDesignDecisions

ii) LogisticsManagement PhysicalDistribution,WarehousingandTransportation

iii) Retailing TypesofRetailFormats

d) Promotion

i)

PromotionmixComponents,AIDAformula

ii) AdvertizingMeaning,Importance,Types&Mediaplan


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16

iii) SalespromotionTools,Guidelines&PersonalSelling

3) ConsumerBehavior&MarketingResearch (06)a) Consumerbehavior:Determinantsofconsumerbehavior

b) Consumerdecisionmakingprocess/BuyingProcess:

i) ForNormalproducts:Needrecognition,Informationsearch,Evaluationofalternatives,Purchasing

decision&postpurchasebehavior

ii) ForNewproducts:Awareness,Interest,Evaluation,Trial&Adoption

c)

Organizationalbuyer

decision

process:

Problem

recognition,

Product

specification,

Product

&

Vendor

search,Product&Vendorevaluation,Product&Vendorselection&performanceevaluation

d) MarketingResearch:Meaning,Types&Process

4) GlobalMarketing (06)a) Need,Importance&ProblemsinInternationalMarketing

b) LevelsofInvolvement

c) ModesofEntry&EntryStrategies

d) Opportunityanalysis

e) GlobalBrand

5) NewtrendsinMarketing (06)a) Conceptsof

b) EventMarketing

c) EmotionalMarketing

d) HolisticMarketing

e) emarketing

f) AgroMarketing

g) NonProfitMarketing

h) BuzzMarketing

i) GreenMarketing

j) ViralMarketing

k)

CustomerRelationshipManagement(CRM)

l) LegalAspectsandMarketing

i) ConsumerProtection:Need,Importance,ConsumerEducation&Awareness

ii) ActrelatedtoMaximumRetailPrice:LabelingandPackaging

REFERENCEBOOKS:

1. PrincipleofMarketingbyKotler&ArmstrongPearson,LPE9th

edition

2. MarketingManagementArunkumarN.MeenakshiVikasPublishing

3.

MarketingManagement

Text

&

Cases

by

SH

H

Kazami

Excel

Books

4. MarketingManagementStantonMcGrawHill

5. MarketingManagementbyKotler,Keller&Koshti TataMcGrawHill

6. MarketingManagementText&CasesbyTapanPandaExcelBooks

7. MarketingManagementbyS.ASherlekarHimalayaPublishingHouse

8. MarketingManagement(Text&CasesinIndianContext)byKarunakaranHimalayaPublishingHouse

9. Marketing:Marketingin21stCenturyBermanBiztantra(WillyIndiaPvt.Ltd.)

10.BasicsofMarketingManagementR.B.Rudani S.Chand&CompanyLtd.


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17




SEMESTER: II

Paper:208:QuantitativeTechniques


RequiredLectures:50hoursSectionIStatistics

1) Basicsofstatistics (03)

a) StatisticsMeaning,UtilityInBusinessManagement

b) Mean,Mode,MedianandTheirRelationship.

c) StandardDeviation

2) CorrelationandRegression (08)a) MeaningOfCorrelation,MultipleCorrelationandPartialCorrelation.

b) MeaningOfPositive,NegativeAndPerfectCorrelation

c)

ScatterDiagram

d) KarlPearsonsCoefficientOfCorrelation

e) ComputationOfCorrelationCoefficientForUngroupedData

f) MeaningOfRegression,SimpleRegression,MultipleRegression.

g) StatementOfRegressionEquations(SimpleRegression)

h) MeaningOfRegressionCoefficients,StatementofPropertiesofRegressionCoefficients.

i) StandardErrorofRegressionEstimate,CoefficientofDetermination.

j) NumericalProblemsfromRealLifeSituations.

3) Probability (05)a)

Randomand

Non

Random

Experiments.

b) SampleSpace,Event,SureEvent,ImpossibleEvent,ComplementaryEvent,MutuallyExclusiveEvents.

c) ClassicalDefinitionofaProbability,ComputationofProbability.

d) ConditionalProbability,ComputationofConditionalProbability.

e) StatementofAdditionandMultiplicationTheoremsofProbability.

f) ComputationofProbabilityUsingtheTheoremsofProbability.

4) Randomvariableandprobabilitydistribution (04)

a) MeaningOfaRandomVariable,DiscreteandContinuousRandomVariables.

b) ProbabilityFunctionofaDiscreteRandomVariable,

(1)

ProbabilityDistribution

of

aDiscrete

Random

Variable.

c) ExpectedValueAndStandardDeviationOfADiscreteRandomVariable

d) StandardResultsOnExpectedValueAndVarianceOfARandomVariable

e) NumericalProblemsontheaboveConcepts.

5) MatricesandDeterminant (08)

a) Meaning,OrderofMatrix.

b) TypesofMatrices: SquareMatrix,DiagonalMatrix,ScalarMatrix,NullMatrix,

(1) TransposedMatrix,UnitMatrix,OrthogonalMatrix.

c) EqualityofTwoMatrices.

d)

Operationson

A

Matrix:

Scalar

Multiplication

of

A

Matrix,

Addition

of

Two

Matrices,

(1) SubtractionofTwoMatrices,MultiplicationofTwoMatrices.


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e) MeaningofADeterminant,EvaluationofADeterminant(UptoThirdOrder)

f) Cramer'sRuletoSolveaSystemofLinearEquationsinTwoandThreeVariables.

g) MinorAndCofactorofanElementofaSquareMatrix,AdjointOfaMatrix.

h) MeaningofInverseofaMatrix,ComputationofInverseofaMatrixbyFindingAdjointofaMatrix.

SectionIIQuantitativeTechniques

1) QuantitativeTechniquesformanagement &CoOrdinateSystem (04)

a)

Meaning,Field

of

Application

b) RoleofQuantitativeTechniquesinBusinessandIndustries.

c) LimitationofQT.

d) CartesianCoordinateSystem

e) PlottingAGivenPoint

f) SlopeOfAStraightLine

g) DrawingaStraightLineunderDifferentSituations.

2) LinearProgrammingProblems (06)

a) MeaningOfLinearProgrammingProblem,FeasibleSolution,DecisionVariable,

(1)

OptimumSolution,

And

Objective

Function.

b) AdvantagesAndAssumptionsOfLPP

c) FormulationOfLPPProblems

d) GraphicalMethodtoSolveLinearProgrammingProblem

3) DecisionTheory. (08)

a) DecisionMakingProblem

b) DifferentSituationsOfDecisionMaking: DecisionUnderDeterministicSituation,

(1) DecisionunderStochasticSituation,AndDecisionunderUncertainty.

c) MaximaxCriterion,MaximinCriterion,MinimaxCriterion,HurwitzCriterion,LaplaceCriterion.

d)

ExpectedMonetary

Value

Criterion,

Expected

Regret

Criterion.

e) ExpectedValueOfPerfectInformation

f) DecisionTrees.

4) PERTandCPM (04)

a) CPMandPERT:Concepts,AdvantagesandComparisonandLimitations.

b) NetworkLogicConstructionRulesandActivityRelationship.

c) DeterminationofCriticalPaths.

REFERENCEBOOKS:

1. BusinessStatisticsByS.C.Gupta&IndiraGuptaHimalayaPublishingHouse

2. StatisticalMethodsByS.P.GuptaSultanChand&Sons

3. BusinessMathematicsbyKapoor&SanchetiSultanChand&Sons

4. Mathematics&StatisticsforManagementbyMittal,Satyaprasad&Rao HimalayaPublishingHouse

5. StatisticsforManagementby Anderson CengageLearning

6. BusinessStatisticsbyRSBhardwajExcelBooks

7. QuantitativeTechniquesbyL.C.Jhamb EverestPublishingHouse

8. OperationsResearchbyV.KKapoorSultanChand&Sons