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1460100103
Business English
2018MBA
/
4/32
2
1
2018-2019-22-35-9
13301387203
[email protected]
13601271441
[email protected]
13621268628
[email protected]
1
MBA
2
MBA
3
264
7132
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1
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2
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Formative evaluation
(40%)
25%
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10
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15
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5
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10
summative evaluation (60%)
60
Unit 1 Brands
Classwork Course Book
Further work
Lesson 1
Each lesson is about 45minutes or more
Starting up
Talk about your favorite brands.
Vocabulary: Brand management
Listening: why brands matter
Assignments: http://www.longmanenglish.cn/index.html
Lesson 2
Reading: Outsourcing production
Skills: Taking part in meetings 1
Language review:
present simple and present continuous
Lesson 3
Case study: Caferoma
Practice File
Lesson 4
Ss make the oral presentation and writing skills will be
introduced.
Writing
Unit 3 Organization
Classwork Course Book
Further work
Lesson 1
Each lesson is about 45minutes or more .
Starting up
Rank status symbols in order of importance
Vocabulary: Company structure
Listening: Advising companies
Assignments: http://www.longmanenglish.cn/index.html
Lesson 2
Reading: A successful organization
Skills: socializing: introductions and Networking
Language review:
Noun combinations
Lesson 3
Case study: Auric Bank
Practice File
Lesson 4
Ss make the oral presentation and writing skills will be
introduced.
Writing
A Revision 1
Unit 5 Money
Classwork Course Book
Further work
Lesson 1
Each lesson is about 45minutes or more.
Starting up
Do a quiz and discuss attitudes to money
Vocabulary: Financial terms
Skills: Dealing with figures
Listening: Raising business capital
Assignments: http://www.longmanenglish.cn/index.html
Lesson 2
Reading: Reporting financial success
Skills: Dealing with figures
Language review:
Describing trends
Lesson 3
Case study: Angel Investments
Practice File
Lesson 4
Ss make the oral presentation and writing skills will be
introduced.
Writing
Unit 6 Advertising
Classwork Course Book
Further work
Lesson 1
Each lesson is about 45minutes or more.
Starting up
Discuss authentic advertisements
Discuss good and bad advertising practices
Vocabulary: Advertising media and methods
Listening: Planning advertising campaigns
Assignments: http://www.longmanenglish.cn/index.html
Lesson 2
Reading: Successful advertising
Skills: Starting presentations
Language review:
Articles
Lesson 3
Case study: Focus Advertising
Practice File
Lesson 4
Ss make the oral presentation and writing skills will be
introduced.
Writing
Unit 7 Cultures
Classwork Course Book
Further work
Lesson 1
Each lesson is about 45minutes or more.
Starting up
Discuss the importance of cultural awareness in business
Listening: Cultural awareness
Vocabulary: Idioms
Assignments: http://www.longmanenglish.cn/index.html
Lesson 2
Reading: Cultural advice
Skills: Social English
Language review: advice,
obligation and necessity
Lesson 3
Case study: visitors from China
Lesson 4
Ss make the oral presentation and writing skills will be
introduced.
Writing
A Revision 1
F1C2
1460100207-1
Accounting
MBAFC
/
5/32
2
2018
2814-17:30
B714
13520327698
[email protected]
11
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MBA
7
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1
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Advance International Image Management
Mabel Wu
MBA
/
32
2
1-408-480-3987
[email protected]
1
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:
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System: International Perspectives, by Mabel Y. Wu ( / )
PPT,
6
Manager's Handbook: The 17 Skills Leaders Need to Stand Out,
(HBR Handbooks), The Harvard Business Review.
10 Must Reads on Leadership (with featured article What Makes an
Effective Executive), The Harvard Business Review.
Leadership: How to Be an Inspiring Leader, by Eric Garton, April
25, 2017
8 business lessons in soft power from The Future of Power, by
Joseph Nye Jr., September 28, 2015
The Definitive Book of Body Language: The Hidden Meaning Behind
People's Gestures and Expressions by Barbara Pease & Allan
Pease, November 12, 2008
Article: The Benefits of Soft Powerby Joseph S. Nye Jr.,
ARCHIVE, HBR, 8, 2, 2004
7 CD
8
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MBA
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MBA
/
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13911906268
[email protected]
1
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2
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3
836
MBA 2010
1
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MBA
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11
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12
4
4
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4
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MBA
/
4407526934626
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15
12
13
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4
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15910898683L290020833
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1
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2
MBA
3
8
MBA 2018
5
Unit 1 Brands
4
5
Unit 2 Travel
4
5
Units 1-2 case study and class presentation
4
5
Unit 3 Organization
4
5
Unit 4 Change
4
5
Units 3-4 case study and class presentation
4
6
Unit 5 Money
4
6
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Revision
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6
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CDhttp://www.longmanenglish.cn/index.html
9
1.
2.
10
10025% 15%60%10%15%(5%10%)
100
Formative
(40%)
25%
10%
10
15%
15
Oral presentation 15%
5%
5
10%
10
summative (60%)
10%10%10%10%10%10%
60
Unit 1 Brands
Classwork Course Book
Further work
Starting up
Talk about your favorite brands.
Vocabulary: Brand management
Listening: why brands matter
Reading: Outsourcing production
Skills: Taking part in meetings 1
Language review: present simple and present continuous
Case study: Caferoma
Practice File
Ss make the oral presentation and writing skills will be
introduced.
Writing (page 133)
Unit 2 Travel
Classwork Course Book
Further work
Starting up
Talk about your travel experiences
Listening: A business travelers priorities
Reading: Air rage
Skills: Making arrangements on the telephone
Language review: Talking about the future
Case study: work, rest and play
Practice File
Ss make the oral presentation and writing skills will be
introduced.
Writing (page 133)
Unit 3 Organization
Classwork Course Book
Further work
Starting up
Rank status symbols in order of importance
Vocabulary: Company structure
Listening: Advising companies
Reading: A successful organization
Skills: socializing: introductions and Networking
Language review: Noun combinations
Case study: Auric Bank
Practice File
Ss make the oral presentation and writing skills will be
introduced.
Writing (page 136)
Unit 4 Change
Classwork Course Book
Further work
Starting up
Discuss attitudes to change in general and at work
Listening: Managing change
Vocabulary: Describing change
Reading: Change in retailing
Skills: Taking part in meetings 2
Language review: past simple and present perfect
Case study: Acquiring Metrot
Practice File
Ss make the oral presentation and writing skills will be
introduced.
Writing (page 135)
Unit 5 Money
Classwork Course Book
Further work
Starting up
Do a quiz and discuss attitudes to money
Vocabulary: Financial terms
Skills: Dealing with figures
Listening: Raising business capital
Reading: Reporting financial success
Skills: Dealing with figures
Language review: Describing trends
Case study: Angel Investments
Practice File
Ss make the oral presentation and writing skills will be
introduced.
Writing (page 45)
A Revision
C1
20006167-4
Accounting
MBA2018C1
/
4.5/32
2
2018
11-18
B714
13910293401
[email protected]
2200-2230
MBAMBA
7
MBA 2018
11
3
11
5
12
3
12-13
6
13-14
4
14-15
3
17
:
4
18
4
32
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1. PowerPoint
2Excel
3
4 201801
1 20167
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2
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10
4
11
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72
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8
1
Introduction to Project Management
4.5
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4.5
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11
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17. []R.Coase[M].2010
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24. [][M].2012
25. [][] [] []Does the 21st Century Belong to
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26. []S[M].2016.
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29. [M].20122007
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