Mba Syllabus Revised II Year November 2005

8/9/2019 Mba Syllabus Revised II Year November 2005

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UNIVERSITY OF PUNE

FACULTY OF MANAGEMENT

Revised Syllabus for the

Masters Degree Course in Business Administration(M.B.A.)

M. B. A Part I From Academic Year 2005-2006

M. B. A. Part II From Academic Year 2006-2007


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(I) Introduction: The name of the course shall be Masters Degree Course in BusinessAdministration. (M.B.A)

(II) Objectives : The basic objective of an M.B.A course is To provide the country a steady stream of competent young men and women with necessary

knowledge, skills, values and attitudes to occupy positions of management and

administration in business, industry, public system and the government.To impart to the students latest and relevant knowledge from the field of management

theory and practice.

To provide opportunities to the participants, within and outside institutions, for developing

necessary managerial skills.To impart / develop the right kind of values and attitudes to function effectively in

managerial / administrative positions.

(III) Eligibility for Admission: Students possessing following qualifications are eligible for

admission to MBA course

A bachelors degree in any faculty of any statutory University with 45% or more marks (40%or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for Maharashtra State

only)Or

A masters degree in any faculty of any statutory University with 45% Or more marks

(40% or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for Maharashtra

Sate only.)

(b) Must have completed selection procedure as prescribed by the competent authority from

time to time.


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Course Structure for

Masters Degree Course in Business Administration

SEMESTER I

Course

Code

Subject Title Examination Periods Marks

L T

101 Organizational Behaviour &Principles & Practice of

Management

External 60 15 100

102 Management Accounting External 60 15 100

103 Managerial Economics External 60 15 100

104 Statistical & Quantitative

Methods

External 60 15 100

105 Legal Aspects of Business External 60 15 100

106 Basics of Marketing External 60 15 100

107 Information Technology Internal 30 8 50

108 Communication Skills Internal 30 8 50
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SEMESTER II

Course

Code Subject Title Examination Periods Marks

L T

201 Marketing Management External 60 15 100

202 Financial Management External 60 15 100

203 Human Resource Management External 60 15 100

204 Manufacturing &Operations Managements

External 60 15 100

205

Materials & Logistics

Management

External 60 15 100

206 Management Information

Systems

External 60 15 100

207 Research Methodology Internal 30 8 50

208 Economic Environment of

Business & Environmental

Management

Internal 30 8 50


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SEMESTER III

Course


L T

301

Business Policy & Strategic

Management External 60 15 100

302 Management Control Systems External 60 15 100

303 Specialization I External 60 15 100

304 Specialization II External 60 15 100

305 Specialization III External 60 15 100

306 Specialization IV Internal 30 8 50

307 Specialization V Internal 30 8 50

308 Project Report External 100
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SEMESTER IV

Course


L T

401

Entrepreneurship Development

& Project Management External 60 15 100

402International BusinessManagement External 60 15 100

403 Current Trends in Management External 60 15 100

404 Specialization VI External 60 15 100

405 Specialization VII Internal 30 8 50

406 Specialization VIII Internal 30 8 50

407 Specialization IX External 60 15 100

408 Specialization X External 60 15 100

Notes: -

L indicates Lecture Periods of 45 minutes each and T indicates Tutorial Class Periods of

45 minutes each.

The papers marked as External are meant for External evaluation by the University and

carry 100 marks each paper. 30% of such marks are reserved for internal evaluation bythe individual Institute and 70% of such marks are reserved for University evaluation

based upon written Examination. Papers marked as Internal are meant for the internal

evaluation by the individual institute.

In case of subjects for University evaluation, 30% marks are reserved for internal evaluation

and 70% marks reserved for University evaluation. Passing percentage will be 40% for

internal and external evaluation separately.

After every three years, syllabus will be reviewed.

(IV) Number of Lectures: For full courses, there shall be at least 60 lectures per semester per

course and 15 lecturers for Tutorials/Seminars/Assignments per course for internal assessment

work. For half courses, the load shall be reduced proportionately. The duration of thelecture/tutorial period shall be 45 minutes each.
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Student for the special course under 303E, 304E, 305E, 306E and 307E shall offer 404E, 405E,406E, 407E and 408E only.

(IX) Assessment: The final total assessment of the student shall be made in terms of an internalassessment and an external assessment.

The internal and external assessment will constitute separate heads of passing and they will beshown separately in the mark sheet.

For each paper meant for University evaluation, the ratio of marks for internal assessment in

relation to external assessment shall be 30:70.

The external assessment shall be based upon the external written examination to be held at the

end of each semester.

The Project Report and viva shall constitute one head of passing.

The marks awarded by a teacher in the internal evaluation for the papers marked as External in

the Course Structure shall be immediately communicated to the student.

Reassessment of Internal Marks-In case of those students who have secured less than passing

percentage of marks in the internal evaluation for the paper marked as External in theCourse Structure, the concerned Institute should administer a separate internal test for these

30 marks in the subsequent Semester. The results of such test may be communicated to the

University as the Revised Internal Marks. If the result of internal test as above results in

lower marks should be prevailed. In short, the rule is higher of the two figures of the marksshall be taken into consideration.

SCALING DOWN OF INTERNAL MARKS: The system of scaling down of internal

marks in proportion to the external marks obtained, by the candidates will be in

force, in order to minimize the subjectivity in the internal evaluation.

(X) ExaminationsThe M.B.A. Examination will be held in four semesters. The student will not be allowed to

appear for the examination unless his attendance is over and above 75% of lectures of individualsubjects. The student will be allowed to carry maximum backlog of eight (8) heads of passing

from any one or more semesters.

(XI) Standard of Passing

Every student must secure 40% marks in both University Evaluation as well as Internal

Evaluation.


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(XII) Grading

There shall be numerical marking for each course. At the time of declaration of the result, the

marks obtained by a student shall be converted into the grades as shown below

Grade Percentage

A+

70 &

AboveA 60-70

B+ 55-60

B 50-55

C 40-50

F Below 40

(Grade F stands for failure)

(Fraction to be rounded up to next higher integer).

(XIII) Transcript for Students

Every student shall be given a transcript, showing the name of the Institution, the courses offeredby the student, the date of enrollment in the course, the dates of the examination, the dates of the

external examination and details of marks of internal and external assessment. The transcript will

further indicate the rank, if the student secures the rank amongst the first 10 ranks in the entireexamination.

(XIV) Additional Special Subject

A student who has passed the M.B.A. Examination of this University may be allowed to appear

for the M.B.A. Examination again, in any other special group only, by keeping terms for the

third and fourth semester for that special group i.e. for papers comprising of 800 marks out of atotal of 1400 marks, at proportionate fees (57%) of the Tuition Fees only as applicable to a

payment category student of M.B.A. Part II.

(XV) Teaching Faculty

Besides full time faculty members, part-time, adjunct and visiting faculty members should be

invited to conduct the professional courses. Visiting faculty should normally satisfy one of thefollowing criteria:

Masters degree of a recognized University of a subject in question Or professional

qualifications like ACA, AICWA Or ACS.

Masters degree of recognized University in any faculty with at least two years professionalexperience related to the given subject.

Bachelors degree of recognized University in any faculty with at least 5 years professional

experience related to the given subject.

Diploma of a recognized University/Board with at least 7 years professional experience

related to the given subject.


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Revised Syllabus for the

Master of Business Administration (M.B.A.)

M.B.A. Part II (Second Year) revised from June 2006


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(302) MANAGEMENT CONTROL SYSTEMS

a. Characteristics of Management Control System Evolution of control systems in an

organization Relating system to organizational objectives - Strategic Planning,Management Control and Operational Control Goal Congruence Cybernetic Paradigm of

Grissinger Functions of the Controller

b. Responsibility Centers Types of Responsibility Centers Expense Centers, Profit Centersand Investment Centers Budgetary Control as a tool for Management Control Systems -

Engineered, Discretionary and Committed Costs Approaches to budgeting w.r.t.

Engineered and Discretionary costs Benchmarking and Total Cost Management

c. Transfer Pricing (Market based and Cost Based) Related numerical problems Return onInvestment, Economic Value Added, Capital Budgeting as a tool for management

performance measurement

d. Management Control Systems in Service Sector vis--vis in Manufacturing Sectore. Balanced Scorecard Four perspectives, financial and non-financial performance measures.

f. Long Range Planning Converting corporate vision into a long-range plan

g. Introduction to Audit Function as a control tool covering Financial Audit, Internal Audit,Cost Audit - Management Audit Principles and Objectives

h. Case studies onDesigning of a control systemEvaluation of a control system

Performance evaluation performance reports

Numerical problems on Transfer pricing, ROI, EVA and profitability

Books Recommended

Management Control Systems, 10th Ed. Anthony and GovindrajanPractical Auditing B.N.Tandon

Cost Accounting B.K.Bhar

Management Accounting Khan & JainFinancial Management Prasanna Chandra


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(303A) MARKETING MANAGEMENT SPECIALIZATION

MARKETING RESEARCH

1. Marketing Research Role of marketing research in marketing - Scope and obstacles inacceptance Limitations of marketing research ethics in marketing research. Prominent

Market research agencies in India - Jobs in marketing research skill sets required - job and

growth prospects.2. Marketing intelligence Marketing Decision Support System components - Scope and

Significance of Marketing Intelligence in decision making - Quality and quantity of Market

Information value of information Decision tree and Bayesian analysis concept types of

market information.3. Research process problem formulation hypothesis statement characteristics of a

good hypothesis preparing the research proposal.

4. Research designs Exploratory designs - Focus groups and experience surveys,Qualitative research techniques depth interview and projective techniques. Descriptive

designs - Longitudinal and cross-sectional analysis, Causal research experimental designs

internal and external validity of experiments.5. Various sources of market Information Methods of collecting Market Information -

Secondary data sources problems of fit and accuracy. Shop and retail audits, Readershipsurveys and viewership surveys, Syndicated services.6. Primary data Questionnaire design - Administration and analysis considerations in

design - Attitude measurement scaling techniques Observation method.

7. Sampling basics sampling methods combining sampling methods - sample size

calculation (Numericals expected) population and sample size - large and small samples -sampling and non sampling errors practical considerations in determining sample size.

8. Data analysis Univariate analysis Bivariate analysis Multivariate analysis. Simple

and cross tabulation, simple and multiple regression, Factor analysis.9. Hypothesis testing for one mean, two means, multiple means, proportions. Chisquare

test, tests for large and small samples. (Numericals expected)

10. Report writing forms of report fundamentals of a good report.11. Applications of Marketing Research: Cluster analysis for identifying market segments,

Conjoint analysis for Product research, Multi-dimensional scaling, Discriminant analysis and

perceptual mapping for Brand positioning research, Advertising research copy testing,

media selection, media scheduling, Market and Sales Analysis, Sales forecasting objectiveand subjective methods, Test marketing, Industrial versus consumer marketing research.

12. Web based marketing research - using the internet for collecting secondary data

primary data - advantages and limitations in data collection reach analysis accuracy time.

13. Setting up & Implementation of Marketing Research Project. Projects for consumer

durables, non durables, industrial products, and services to be discussed.

CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER

Books Recommended

Marketing Research Beri

Marketing Research Nargundkar

Research for Marketing Decisions Paul Green, Donald Tull, Gerald AlbaurnMarketing Research Measurement & Methods Donald S.Tull, Del I.Hawkins

Marketing Research Thomas C. Kinnear

Business Research Methods Cooper


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Marketing Research Aakar, Kumar, Day

(303B) FINANCE SPECIALIZATION

ADVANCED FINANCIAL MANAGEMENT

3 Accounting Standards:

3.1 Role of Accounting Standard board

3.2 International Accounting Standards

3.3 Disclosure of Accounting Policies Inventory, Deprecation, Investment, Fixed Assets,

Amalgamation.

5 Capital Structure Theories: -

5.1 Net income approach

5.2 Modiglliani and Miller theory (MM approach)

a. Dividend Distribution Theories: -

3.1 Types of dividend3.2 Payment of dividend Provisions of Companies Act 1956

3.3 Important consideration in dividend policy

3.4 Theories of dividend

- Gordon growth model

- Walters valuation model

- MM Irrelevancy theory

Working Capital Management: -

4.1 Overtrading

4.2 Symptoms of poor W.C. management4.3 W.C management Strategies

4.4 Tandon committee / Chore Committee Recommendations.

Latest trend in W.C. finance

R.B.I guidelines on W.C. finance

5. Capital Budgeting: -

5.1 IRR and NPV method comparative study

5.2 Capital rationing

5.3 Capital budgeting during inflation

5.4 Techniques of decision making under risk and uncertainty- Profitability and expected values, standard deviation, value of

information, optimistic- pessimistic estimates, risk adjusted discounted rate, certainty equivalent

approach, simulation, decision trees, sensivity analysis, capital asset pricing model.

6. Economic Value Added (EVA): -

6.1 Concept of EVA

6.2 Calculating EVA

6.3 Adjustments for calculations of EVA


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6.4 Superiority of EVA

7. Financial Analysis: -

Using tools Such as Ratio Analysis, Funds Flow, Cash Flow, Cash Budget.

Problems should be covered on the following topics;

Working Capital Management

Capital Budgeting

Ratio Analysis, Funds Flow, Cash Flow, Cash Budget.

Books Recommended

1. Financial Management : I. M. Pandey

2. Financial management : Prasanna Chandra

3. Financial Management : Van Horne

4. Financial Management : R. P. Rustagi5. Financial Management : Ravi M. Kishore


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(303C) COMPUTER SPECIALIZATION

SOFTWARE ENGINEERING

1. Systems Concept, Integrated Systems, Sub-systems, Modules

2. Role of Systems Analysts and others in System Development

3. General phases of Systems Development Life Cycle

Feasibility Study, Requirements Capture, Detailed Systems Analysis, Systems Design, Testing,

On-site Implementation and Maintenance

4. Fact Finding Methods

5. Different Approaches to Software DevelopmentClassic Method

Prototyping

Spiral Model4 GL or Data Oriented Approach

6. Structured Analysis and Design Method and Software Engineering Techniques, Tools andMethodologies in Systems Development

Application Systems Modeling

Data Modeling - Entity Relationship Method

Process Modeling - Data Flow DiagramsConcept of Object Oriented Modeling

Temporal Modeling - State Transition Diagrams

Database Design MethodsMapping E-R Model to arrive at the Database Design

Normalization Technique for Database Design

Controlled De-normalizationSystem Documentation Techniques

System Flow Charts

Functional Decomposition Diagrams

Structure ChartsStructured Flow Charts (N-S Diagrams)

Logic Representation Techniques

Decision TreesDecision Tables

Pseudocode and Structured English

7. Users Interface DesignMenu, Screen and Report Layout Designing

The Mode/Style of interaction between the system and the user

8. Codes Designing for field values - Designing Code-less system

9. Introduction to Computer Aided Software Engineering (CASE)

10. Types of Data Processing - Batch, On-line and Real Time Processing


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Books Recommended

1. Analysis and Design of Information System 2nd Ed. - Senn

2. Software Engineering Practitioner's Approach - Roger Pressman

3. Introduction to Systems Analysis and Design - Hawryszkiwycz4. Systems Analysis and Design - Elias Awad

5. Introducing Systems Analysis and Design - Lee

6. Systems Analysis and Design - Perry Edwards

7. Software Engineering Concepts - Fairley


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(303D) PRODUCTION & MATERIALS SPECIALIZATION

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Logistics Concept and significance Distribution Strategies Customer Service policiesand Integrated Logistics Management

Transportation Alternatives Railway, Road, Air, Waterways, Pipe Lines, Animals andAnimal driven vehicles Economics of transportation Applications of Quantitative

Techniques Transportation Models

Distribution Network Planning system Location Number and size of facilities StockingPolicies Storage and handling capacities Introduction to State and Central Warehouse

Acts

Packaging - Principles, functions and types Containerization Concepts Infrastructure -

Customs Issues Service Utilization Modes Rail, Sea and Road

Role of Freight and Insurance in Logistics

Concept of Supply Chain Management and its strategic role in the organization Intra andInter Organization Supply Chain

Designing of efficient supply chain policies Bottlenecks and remedies

Integration of supply chain with corporate strategy Cost efficiency across supply chain

Impact on Customer Service

Role of computer and IT in supply chain

Books Recommended

Purchasing & Supply Management Dobler and Burt

Strategic Logistics Management Lambert

Logistical Management The Integrated Supply Chain Process BowersoxMaterials & Logistics Management L.C.Jhamb

Logistics & Supply Chain Management Christopher

Supply Chain Management Sunil ChopraLogistics & Supply Chain Management Raghuram

Supply Chain Management for 21st Century - Sahay


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(303E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION

LABOUR LAWS - I

Factories ActIndustrial Disputes Act

Workmens Compensation Act

Employees Provident Fund ActEmployees State Insurance Act

Payment of Wages Act

Minimum Wages Act

Payment of Bonus ActPayment of Gratuity Act

M R T U and PULP Act

Books Recommended

Industrial Law - P.L.Malik Bare Text of the relevant Acts


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INTEGRATED MARKETING COMMUNICATIONS

IMC; The concept and the process, Consumer buyer behavior, Communication market

analysis, the value of IMC plans.

Sales promotion; Different types of promotion, Promotion opportunity analysis, establishing

a communication budget, Relationship between sales promotion and advertising.

Advertising; Perspective and the process, Classification of advertising, Functions and effects

of advertising.

The Advertising business; Elements of advertising, Ad agency, Types of agency, Agency-

client relationship.

Advertising Strategy & Planning; The marketing plan, advertising plan, Importance of

marketing and consumer behavior to advertising. Concept of copy and message.

Advertising Media; Media strategy and media planning, Media factors, Media mix, Media

choices.

Public Relations & Event Management; The public relation dept, Stakeholders, Stages of

public opinion, Tools and techniques, Event management-its significance. Public

Relations and sponsorship programs PR department and its functions, integrating PR

with IMC process.

Database and direct marketing programs, Internet marketing E-com and its incentive.

Evaluating marketing communication programs - Message evaluation, reorganization test etc.


Books Recommended

1) Integrated Advertising, Promotions and Marketing Communication by Kenneth clown &

Donald Bach PHI, 20022) Promotions and Integrated Marketing Communications by Richard Semantic, TL, 2002

3) Advertising and Promotions by Belch and Belch, TM GH, 2001

4) Otto Kllipners Advertising procedure The prentice hall5) Advertising, sales and promotion mgt Himalayan publishing house

6) Advertising frank Jerkins Prentice Hall7) Advertising and Promotion An Integrated Marketing communications Perspective _ TateMcGraw Hill.

8) Contemporary advertising - William Fares Irwin / McGraw hill series.

9) Advertising Management Rajiv Batra, John G Myers, David Aaker

10) Ogilvy on advertising David Ogilvy11) Advertising management; David Oglivy

12)Advertising Management; Manendra Mohan

13) Advertising Principles & Practices; Willium Wells, John Burnett, Sandra Moriarty


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DIRECT TAXATION

1. Income Tax Act 1961, - Definitions Assessee, Person, Agricultural Income, Income,

previous year, Assessment year, Residential Status Incomes exempt from Tax.

2. Computation of Various heads of income Income from salaries- Income

from House Property- Capital Gains ( personal cases), - Income from other sources deductions

from each head of income, Capital gains arising from transfer of residential house, Capital gains

arising from the transfer of land used for agriculture purpose.

3. Tax Planning avoidance evasion, Tax planning in respect of non -resident, Tax planning in

respect of resident individual, Tax planning in respect of employees remuneration.

4. Returns of Income Compulsory filing of returns based upon economic criteria - forms of

returns- assessment Types of assessments- Deduction of Tax at source from salaries, payment

to contractors, Interest, Rent, Professional Fees- Tax deduction certificates. Filling of annual

returns of Tax deducted at Source.

5. Taxation of Companies- Definitions - Taxable Income and Tax Liability, (Computation),Carry forward and Set off losses, Minimum Alternate Tax, Tax on Distributed Profits ofDomestic Companies, Tax on Income distributed to Unit Holders, Tax on Income received from

Venture capital companies and venture capital funds.

6. Restructuring Business Restructuring business, amalgamation, demerger, conversion of sole

proprietary business into limited company, conversion of firm into limited company, transfer of

assets between holding and subsidiary companies

7. Income from business and profession- Chargeability, general principles governing assessment

of business income, method of accounting scheme of deduction and allowances, basic principles

governing admissibility of deduction under section 30 to 44D, deductions expressly allowed in

respect of expenses/ allowances, general deductions, amounts expressly disallowed under the

Act.

8. Capital Gains Chargeability, meaning of capital asset, types of capital assets, transfer of

capital asset, computation of capital gain, full value of consideration, expenditure on transfer,

cost of acquisition, cost of improvement, indexed cost of acquisition and indexed cost of

improvement, computation of capital gain in certain special cases, capital gains exempt from tax,

extension of time limit for acquiring new asset, short term / long term capital gains how

charged to tax, Capital gains on compulsory acquisition of land and buildings forming part of

industrial undertaking, Capital gain not to be charged on investment in certain goods, Capital

gains of certain listed securities/ units not to be charged to tax in certain cases, Capital gains ontransfer of a long term capital asset other than a house property, Capital gains on transfer of

assets in cases of shifting of industrial undertaking from urban area.

Notes:

a) Assessment Year applicable for the paper will be the Assessment

year pertaining to the academic year. e.g. for the academic year 2005-2006 applicable assessment

year will be 2005-2006.

b) Problems will be asked on the following areas;


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Problems on computation of Income from Salaries with deduction there from.

Problems on computation of Income House property with deductions there from.

Problems on computation of Income from Capital gains with deductions there from.

Computation of capital gains tax covering impact of securities transaction tax.

Books Recommended

Direct Taxes Law & Practice Vinod Singhania

Bare Acts & Rule of the relevant taxes.

Direct taxes by Girish Ahuja & Dr. Ravi Gupta.

Direct Taxes T. N. Manoharan


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RELATIONAL DATABASE MANAGEMENT SYSTEMS

1. Introduction

1.1 History : Advantages and limitations of RDBMS; Users of RDBMS,

1.2 Software Modules in RDBMS; Architecture of RDBMS.

2. Modeling Techniques

2.1 Different Types of Models, Introduction to ERD.

3. Hierarchical Database

4. Network Database

5. Relational Database

Introduction; Codd's Rules; Concept of Domain, Tuple,cardinality; Comparison between HDB-NDB-RDB

6. Normalization

Advantages and disadvantages of Normalization; 1NF-2NF-3NF-

rules with examples; Anomalies.

7. SQL commands.

Basic Structure

Set OperationsAggregate Functions

Null Values

Nested SubqueriesViews

Complex Queries

Modification of the Database

Joined RelationsData-Definition Language

Embedded SQL

Dynamic SQLExercises

Introduction to object oriented database

ConceptObject binding in Oracle - Class, Attribute, Methods

Object type

Definition, Declaring and initializingMethods

Alter and Drop type

Books Recommended

1. DATABASE System Concepts, Silberschatz , Korth, Sudarshan

2. SQL by Scott Urman


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QUALITY MANAGEMENT

1. Quality Principles Quality Defined Costs of Quality Organization wide Quality

Management (TQM)

2. Quality Principles Deming, Juran, Crosby, Ishikawa, Taguchi Quality Awards -

Malcom, Baldridge

3. Quality Control and Quality Assurance Concept of Quality Control Concept of

Process Variation Acceptance Sampling Sampling Inspection Vs. 100%

Inspection Attributes and variable sampling plans OC Curves Producer andConsumer Risk AQL, RQL, TQL, AOQL and AOL

4. Statistical Process Control Control Charts X-R, P, np and C Charts Benefitsof Control Charts and Applications

5. Quality Management Assistance Tools Ishikawa Fish Done diagram House

of Quality Nominal Group Technique Quality Circles Flow Charts ParetoAnalysis Poka Yoke (Mistake Proofing)

6. Reliability Concept and Components Concepts of failure Reliability ofsystem Success and Failure models in series and parallel Methods of

achieving higher reliability Concept of maintainability and availability

Comparison with reliability

7. Managing and organization for quality Quality Policy Quality Objectives

Leadership for Quality Quality and organization culture Change Management

Team Building

8. Quality Standards ISO 9000, ISO 14000 QS 900 series Outlines, application and

prerequisites Quality Audit and Quality Manual

Books Recommended

1. Total Quality Management Sundarrajan

2. Quality Control & Total Quality Management Jain3. The essence of Total Quality Management Hunsen & Ghare

4. Managing for Total Quality Logothetic

5. Quality Problem Solving Smith6. ISO 9000 - Kairon


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INDUSTRIAL RELATIONS

1. Industrial Relations - scope, definition and objectives of Industrial Relations. Impact

of Industrial relations on socio-economic conditions.2. Role of judiciary and its impact on industrial relations.

3. Machinery for settlement of disputes at the level of Central and State Govt.

Machinery under Adjudication with landmark judgements given by High Courts and

Supreme Court from time to time.4. Concept of collective bargaining its success and failure causes therefore. Critical

review.

5. Workers participation in management its practicability at operational level6. Trade union movement in India after independence problems faced by trade unions

due to intra and inter union rivalry. Political affiliation of trade unions Merits

and demerits.7. Problems of forming unions in unorganized sectors Labour management relations

in organized sector.8. Salient features of Trade Union Act.9. Impact of globalisation and information technology on Industrial relations.

Books Recommended

1. Personnel Management and Industrial Relations P.C.Shejwalkar and S.B.Malegaonkar

Industrial Relations Arun Monappa

Management of Industrial Relations Pramod VermaLabour Management Relations in India K.M.Subramanian


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DISTRIBUTION AND RETAIL MANAGEMENT

DISTRIBUTION MANAGEMENT

Marketing Channels Definition, Need & Importance- Different forms of channels-

Functions of Marketing Channels Channel Structure Unconventional channels,

Channels for Consumer, Industrial Goods & Services International Marketing ChannelsPhysical Distribution -Concept, objectives, significance of Physical Distribution- Logistics

Participants in Physical Distribution Process Components of Physical Distribution Order

Processing, Material Handling, Transportation, Warehousing, Inventory Management

Wholesaling - Types, Importance, Functions of Wholesaler - Wholesaler MarketingDecisions Trends in Wholesaling

Channel Management : Channel selection criteria, performance appraisal of channel

members Integrated Marketing Channels Horizontal, Vertical, MultichannelMarketing Systems , Channel Conflicts & Techniques to resolve channel conflicts

Supply Chain Management Concept, Components, Significance- Distribution efficiencies

& interdependencies

RETAIL MANAGEMENT

Retailing Definition Significance and Importance Indian Vs. Global scenario Types

of Retailing Store Retailing Non-store Retailing Types of retailers

Retail location Factors affecting retail location decision Site selection Factors affecting

site selection Steps in selecting site Location based retail strategiesStore design Store layout Types of layouts Factors affecting store layout Retailing

image mix Store Faade

Store administration Floor space management - Space mix Managing store inventoriesand displays Customer service CRM in retailing- Cashiering process Managing in-

store promotions and events

Merchandising Introduction and definition Steps in merchandise planning Merchandisehierarchy Buying process Category management manufacturers brands Vs. private

label brands

Retail supply chain management Definition Integrated supply chain planning Vendor

Development Quick Response Inventory Planning Floor Ready Merchandise Electronic data exchanges and bar coding Managing reverse logistics

Retail communication Merchandise based Store based Service based - Steps in

planning Retail communication mix Sales promotion Advertising Public relations Personal selling

New trends in retailing Franchising in retailing Role of IT in retailing


Books Recommended

Channel Management Stern El-AnsaryDistribution Management S.Eliton

Marketing Bovee, Thill

Retail Management Gibson VedamaniRetailing Management Levy & Weitz

Channel Management & Retail Marketing Meenal Dhotre

Retail Marketing Management David Gilbert


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Retailing Management Swapna PradhanRetail Management Ron Hasty & James Reardon

The Art of Retailing A.J.Lamba

Retail Marketing Management Swapna PradhanRetailing Management W.Steward

Retailing Management Analysis, Planning & Control David Walters


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MERCHANT BANKING & FINANCIAL SERVICES

Capital Market Capital Market in India Operations in Primary Markets Instruments

involved Role of SEBI and Merchant Bankers (Pre-issue and Post-issue) and other

activities carried out by Merchant banks

Secondary Markets Stock Exchanges in India National Stock Exchange (NSE) Stock

Holding Corporation of India (SHCIL) Scripless Trading E-Trading Index/Futures

Trading Share Lending Scheme Stock Market operations on International Level

Book Building Buy back of shares Mergers & Acquisition, ADRs / GDRs

Regulations.

Money Market Nature and role of money market in India Instruments in money market

viz. CPs, CDs, Bills of Exchanges, ICDs, Treasury Bills Role of DFHI/STCI in money

market

Financial Services Credit Rating Factoring and Forfeiting Leasing and Hire Purchasing RBI guidelines for NBFCs Credit Cards Securatization of debts Housing Finance

All SEBI Guidelines related to topics covered above.

Current developments are expected to be covered.

Books Recommended

Relevant text of SEBI guidelines

Indian Financial Services M. Y. Khan

Marketing of Financial Services Audhani

Advance Financial Management - Kohak

WEB-SITES

SEBI / BSE / NSE moneycontrol.com, sharekhan.com, economictimes.com,

suchetadalal.com


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6. Dialog Boxes

Msgbox

InputboxCommon Dialog Box (Microsoft Common Dialog Control 6.0)

7. Menus

Creating Menus

Adding Code to Menus

ToolbarsOther Common Controls (Microsoft Windows Common Controls 6.0, Microsoft Windows

Common Controls-3 6.0)

8. Accessing data

Reading and Writing Files

Data Form WizardData Control

Data Grid Control, DB-Combo Box and DB-List BoxSQL Queries in VBJet DAO

ADO (with controls and code)

Error Handling

9. Objects and Classes (Only Basic Definition)

OLE Control

Programming with objects (Creating objects of a user defined class and using them on the form)

10. Windows API

Defining Windows APIDLLs

Declare Statement

Calling API routine

11. Crystal Reports (8.5) - Overview

ORACLE

Introduction to Oracle Architecture

Queries

Select with all optionsOperators

Arithmetic

ComparisonLogical ( in, between, like, all, %, _, any, exists, is null, and ,or, not, Distinct)

Order by clause

SQL FunctionsDate

Sys_date , next_day, Add_months, last_day, months_between,

Numeric


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round, trunc, abs, ceil, cos, exp, floorCharacter

initcap, lower, upper, ltrim, rtrim, translate, length, lpad, rpad, replace

Conversionto_char, to_date, to_number

Miscellaneous

Uid, User, nvl, vsize, decode, rownumGroup function

avg, max, min, sum, count, with Group by and Having Clause

Nested functions

JoinsSimple join

Equi join

Non equi joinSelf join

Outer join

Set operators (Union, union all, intersect, minus)Sub queries and Correlated query

DML statements (Insert, Update, Delete with where clause)TCL (Commit, Rollback, Savepoint)Locks in Oracle

DDL Statements

Data types

CharacterChar,Varchar/varchar2,Long

Number

Number (p) - fixed point, Number (p,s) - floating pointDate

Raw

Long rawIntroduction to LOB datatypes (CLOB,BLOB, BFILE)

Table

Create, Alter, Drop, Truncate, Rename

Constraints ( Primary key, Foreign Key, Unique Key, Check, Default, Not Null, On delete,Cascade)

Column level and Table level constraints

Oracle ObjectsViews, Sequences, Synonyms, Index (Define, Alter and Drop)

Introduction to Report writing using SQL

(Title, Btitle, skip, set, pause, column, sql.pno, Break on, compute sum, set server outputon.)

Database TriggersTypes of Triggers

Enabling, disabling

Predicates- inserting, updating, deleting

Procedures and Functions

Definition, Implementation and Execution


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Books Recommended

1. Visual Basic 6.0 Programming - Holzner Steven2. Visual Basic 6.0 in 21 days - Perpy Greg

3. Peter Norton's Guide to Visual Basic 6.0 - Peter Norton

4. Visual Basic 6.0 - Peter Wright5. Visual Basic 6.0 Corhell

6. Oracle8- William G Page Jr. and Nathan Hughes


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PRODUCTION PLANNING & CONTROL

Role and Importance of PPC in various manufacturing systems Functions of PPC Capacity

Planning Estimating Routing Loading Dispatching Expediting

Aggregate Planning Rough Cut Planning Capacity Planning Shop Floor Planning Gantt

Charts Control and Feedback systems

Implementation of PPC in continuous flow system Line Balancing Heuristic IntermittentProduction System Job Shop Scheduling Use of Linear Programming models and

Scheduling Algorithms

Flexible Manufacturing Systems Group Technology Cellular Planning Robotics CAD

CAM SIM

Role of computers in PPC

Books Recommended

Manufacturing Planning & Control Vollmann

Production Planning, Cotrol & Integration Sipper

Production Planning & Inventory Control NarsimhanProduction Planning & Control L.C.Jhamb

Production and Operations Management - Chase


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PERSONNEL ADMINISTRATION APPLICATION AND PROCEDURE

Personnel Administration concept, Definition and objectives. Difference between personnel

administration and personnel management.

Areas of Personnel Administration Time keeping and attendance Role of security officer

House Keeping Proper environment around factory Transportation Running of

Canteen Creche Ambulance room, implementation of safety and security provisions

as per Factories Act.

Welfare measures and its implementation as per provisions of factories Act and

implementing non-statutory welfare measures.

Maintenance of statutory Returns to be sent to Govt. authorities such as Professional tax

return, T.D.S. Return, 16-A Form etc.

Drafting of appointment orders, Interview letters, transfer order, promotion letter, suspension

order, show cause notice, Memo, charge sheet, warning, caution, imposition of fine,

wage-rise Agreement, letter of termination and dismissal of services, Letter of

appreciation of work.

Calculation of Retrenchment compensation, gratuity, calculation of bonus.

All kinds of notices, circulars and letters to trade unions, Govt. Offices and private agencies.

Maintenance of personal files Personnel Audit.

Logistics management and arranging training programmes at various levels.

A student is expected to draft any kind of communication mentioned above if such a question is

asked to know practical ability.

Books Recommended

Employee Training & Development Noe

Training Instruments for HRD Uday Pareek


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12. Consumer Behavior - J.Paul Peter


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BANKING & FINANCIAL INSTITUTIONS

Overview of Indian Financial System and Markets Developments since 1991 Recent

Trends Role of Financial Intermediaries in a financial system Various financial

intermediaries

Study of various interest rates Short Term, Medium Term and Long Term Emergence of

Repos rate as the benchmark rate in the short term Floating and Fixed rates of interest

LIBOR,MIBOR and MIBID

Regulatory mechanism and statutory authorities in financial markets SEBI and RBI Role

played by them Salient features of statues governed by them

Commercial Banking Management of assets and liabilities Lending policies Risk and

Profitability planning Effect of RBI policies on the operations of commercial banks -

Recent reforms in Banking Sector Recovery of debts.

Non-Banking Financial Companies Status Regulations affecting operations of NBFCs in

India

Pricing of products and services in financial service sector.

Government (Union) Finance budget & its implications on financial markets.

Monetary Policy, Fiscal Policy, and their Implementations.

Books Recommended

Financial Institutions & Markets - L.M.Bhole

Indian Financial System - M.Y.Khan

Indian Financial System - H.R.Machiraju


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ENTERPRISE RESOURCE PLANNING (ERP)

1 Enterprise Resource Planning IntroductionWhat is ERP?

Need of ERP

Advantages of ERPGrowth of ERP

2 ERP and Related Technologies

Business process Reengineering (BPR)Management Information System (MIS)

Decision Support Systems (DSS)

Executive Support Systems (ESS)Data Warehousing, Data Mining

Online Analytical Processing (OLTP)

Supply Chain Management (SCM)Customer Relationship Management (CRM)

3 ERP modules & VendorsFinance

Production planning , control & maintenance

Sales & Distribution

Human Resource Management (HRM)Inventory Control System

Quality Management

ERP Market

4 ERP Implementation Life Cycle

Evaluation and selection of ERP packageProject planning

Implementation team training & testing

End user training & Going Live

Post Evaluation & Maintenance

5 ERP Case Studies

Post implementation review of ERP Packages in Manufacturing , Services , and otherOrganizations

Books Recommended :

Enterprise Resource Planning - Alexis LeonERP Ware : ERP Implementation Framework - V.K. Garg & N.K. Venkitakrishnan

ERP : By Leon , ERP Concepts and Planning - Garg & Venkitakrishnan


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MANUFACTURING STRATEGY

Developing a manufacturing strategy Principles and Concepts


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Functional Strategies Reasons for manufacturings reactive role in corporate strategy Functional goals Vs. Manufacturing needs- Developing a manufacturing strategy Strategic

integration Linking manufacturing to marketing Outputs of manufacturing strategy

2. Developing a Manufacturing strategy - MethodologyChecking markets Outcome of the market debate Relating manufacturing to agreed

markets Price Conformance Quality Delivery reliability Delivery speed

3. Process Choice

Manufacturing function Generic types of process choice Technical specifications Vs.Business specifications Technology strategy Manufacturing strategy and Technological

opportunities Manufacturings strategic response

4. Product Profiling

Levels of application Procedure Company based profiles Applying same manufacturing

strategy to two different markets Incremental marketing decisions resulting in a mismatch Reallocation of products due to downsizing

5. Focused Manufacturing Principles, Concepts and Methodology

Principles of economies of scale Trade-offs in focused manufacturing Alternative

approaches to focused manufacturing Progression and Regression in focused

manufacturing Origin of existing plants Moving to focused plants Process

Rearrangement Infrastructure Rearrangement

6. Make or Buy

Reasons for choosing alternative strategic position Shedding difficult manufacturing tasks Issues involved in changing make or buy decisions Customer Vendor relations Just In

Time production

7. Manufacturing Infrastructure Development

Manufacturing infrastructure issues Organizational issues Operational effects of

structural decision Strategy-based alternatives Operational Control

8. Accounting & Financial perspectives and Manufacturing Strategy

Investment decisions Linking investment to Product Life Cycle and Risk Reduction

Operating Controls and Information Linking Process Investment Decisions and theevaluation of control

Books Recommended

1. Production & Operations Management Chase

2. Production & Operations Management L.C.Jhamb

3. Competitive Manufacturing Management Nicholas4. Managing Technology & Innovation for Competitive Advantage - Narayanan


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TRAINING & DEVELOPMENT

Training: Definition need and importance of training in changing business environment.-

Distinction between Training, Development & Education. Types of Training Technical& Behavioural

Methodology of Training - Identification of Training needs: Importance of Training, need

identification. Level at which training need analysis can be made (organizational,functional and Individual)

Kinds of Training -Technical Training, Trainers Training, On the job Training, Induction

Training

Designing Training Programme- Deciding the areas of training, Identification of Trainers inhouse and outside, Methods of Training at various levels, Use of Audio / Video aids in

training, Faculties / Amenities required to conduct training. Budget for the training

Evaluation of Training Programme- Methods of evaluation of training, Cost benefit analysisof training, Return on investment on training, Benefit of training.

Resistance by Employees for undergoing training

Relationship between training and productivity.

Books Recommended

Human Resource management - V.P. Micheal

Human Resource management - Garry Deester RHI

Human Resource management - P.C. Tripathy S. Chand

Human Resource management - P. Subbarao Himalaya

Training Instruments - Udai Parekh TMH


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SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Investment scenario

Risk and Return Alpha & beta

Security Market Indicators

Fundamental Analysis

Equity stock valuation models

Bond valuation

Efficient market hypothesis

Technical analysis

Portfolio analysis and portfolio selection

Futures and Options Market

Introduction of commodity markets

Derivatives trading in stock market.

Problems on Jensons alpha and in depth analysis of beta will be asked.

Case studies will be asked on Technical analysis.

Books Recommended

a. Portfolio Management Kevin

b. Portfolio Management Barua

c. Stock Exchanges and Investments Raghunathan

d. Security Analysis and Portfolio Management Fisher and Jordon


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INTERNET TECHNOLOGY

1. HTML

A. HTML Basics

Introduction to HTML

WWWWeb Publishing

B. Designing

Contents - Block, Text, Form ElementsLinks - To a page, within page, to a site

Links and Images - Image Mapping - Server side, Client side

Layout - List (OL,UL,DL) - Tables - Frames (Nested, I frame)Head Elements - Base font, Meta Tags, Scripts, Style

C. CSS

InlineEmbededSep./External

Transaction Effect

Client Pull

D. Introduction to XML

2. ASP

a. Getting started with Active server pages

What are ASPs ?Understanding Client-server Model

ASP Vs. Client side scripting

Setting PWs and/or IIS

ASP tools like Visual Interdev or FontPage

b. Dissecting your first ASP script

Understanding ASP script

ASP and BrowserASP Process

Concept of file inclusion

c. Working with variables

Definition and naming rulesData Types

Constants, Arrays

Operatorsd. Understanding VBScript control structures

Conditional

LoopingBranching

e. Using VBScript built-in functions

Typecasting variables


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WORLD CLASS MANUFACTURING

1. Industrial Decline and Ascendancy

Manufacturing excellence US Manufacturers French Manufacturers - Japan decade

American decade Global decade

2. Building strength through customer Focused principles

Customer Focused principles General principles Design Operations Human

resources Quality and Process improvement Promotion and Marketing

3. Value and Valuation

Product Costing Motivation to improve Value of the enterprises

4. Strategic Linkages

Product decisions and customer service Multi-company planning Internal

manufacturing planning Soothing the demand turbulence

5. Impediments

Bad plant design Mismanagement of capacity Production Lines Assembly Lines Whole Plant

6. Remaking Human Resource Management

Associates Facilitators Teamsmanship Motivation and reward in the age ofcontinuous improvement

7. Quality

The Organization : Bulwark of stability and effectiveness Employee stability Quality

Individuals Vs. Teams Team stability and cohesiveness Project cohesiveness and

stability

Books Recommended


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1. Operations Management for Competitive Advantage Chase2. Making Common Sense Common Practice Moore

3. Managing Technology & Innovation for Competitive Advantage Narayanan

4. Just In Time Manufacturing M.G.Korgaonkar5. World Class Manufacturing B.S.Sahay

6. Machine that changed the world Womack

7. The Toyota Way Jeffrey Liker


ORGANIZATIONAL DEVELOPMENT

1. Introduction Organizational Development (OD) - Defining OD, Important characteristics of

OD, Value, Beliefs and Assumptions underlying the field of OD

2. Foundations of Organizational Development - Models of Change Management, Systems

Theory, Parallel Learning Structure,Action Research

3. Process of Organizational Development - Diagnosis , Why diagnosis Importance of correct

diagnosis in success of OD, SIX BOX model, 7 S Framework, Organizational Iceberg Model,

Force Field Analysis

4. OD Interventions - Introducing the term interventions thinking about OD Interventions

and classifying OD Interventions.( Role focused OD Interventions) Types Interventions

Structural Interventions , Sociotechnical systems, Work redesign, Quality of work life projects,

Total quality management, Reengineering

5. Applications of OD - OD in Healtcare, School Systems and the Public Sector, Future

directions in OD, OD Consultants Role, Competencies and Ethical issues in OD Consulting

Books Recommended

1. Organization Development by S. Ramnarayan, T. V. Rao, Kuldeep Singh

2. Organization Development and Change, 7th Ed. By Cummings & Worley

3. Organization Development by French & Bell

4. Changing Organizations by Warren Bennis

5. Organization Development, 6th Ed by Vendell French

PAPER NO. 308(A), 308(B), 308(C), 308(D) AND 308(E)

Practical Training and Project Work: Each student shall have to undergo a practical training

for a period of not less than 50 days during the vacation at the end of First Year.

Based on actual training during the vacation, the student shall write a project report on the topic

selected under the guidance of an internal teacher and submit the same to the Director of the

institute before the end of Semester III. The Project Report shall be assessed by the Internal

Teacher for 30 marks for internal assessment. It is only on the basis of a certificate of theconcerned teacher that the project report has been satisfactorily completed, that the student

would be allowed to appear for the examination of the Semester III. There will an external


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viva-voce based on the project work at the end of Semester III carrying 70 marks. Such viva-voce shall be conducted by a panel of two external referees.

The project report is to be prepared by the student and two typed copies are to be submitted tothe Director of the institute before 30th September. The report will be duly assessed by the

internal teacher of the subject and the marks will be communicated by the Director to the

University, along with the marks for internal evaluation for all other papers.

(401) ENTREPRENEURSHIP DEVELOPMENT & PROJECT MANAGEMENT

I. The Entrepreneurial Development Perspective

1. Concepts of Entrepreneurship Development

2. Evolution of the concept of EntrepreneurEntrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs.

Manager

Attributes and Characteristics of a successful EntrepreneurRole of Entrepreneur in Indian economy and developing economies with reference to Self-

Employment DevelopmentEntrepreneurial Culture

II. Creating Entrepreneurial Venture

Business Planning ProcessEnvironmental Analysis Search and Scanning

Identifying problems and opportunities

Defining Business IdeaBasic Government Procedures to be complied with

III. Project Management

Technical, Financial, Marketing, Personnel and Management Feasibility

Estimating and Financing funds requirement Schemes offered by various commercial

banks and financial institutions like IDBI, ICICI, SIDBI, SFCsVenture Capital Funding

IV. Entrepreneurship Development and Government

1. Role of Central Government and State Government in promoting Entrepreneurship

Introduction to various incentives, subsidies and grants Export Oriented Units

Fiscal and Tax concessions available2. Role of following agencies in the Entrepreneurship Development District

Industries Centers (DIC), Small Industries Service Institute (SISI),

Entrepreneurship Development


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Institute of India (EDII), National Institute of Entrepreneurship & Small BusinessDevelopment (NIESBUD), National Entrepreneurship Development Board (NEDB)

V. Why do Entrepreneurs fail The FOUR Entrepreneurial Pitfalls (Peter Drucker)

VI. Women Entrepreneurs

Reasons for Low / No Women Entrepreneurs

Role, Problems and Prospects

VII. Case studies of Successful Entrepreneurial Ventures, Failed Entrepreneurial

Ventures and Turnaround Ventures

Books Recommended

Entrepreneurship: New Venture Creation David H. Holt

Entrepreneurship Hisrich PetersThe Culture of Entrepreneurship Brigitte BergerProject Management K. Nagarajan

Dynamics of Entrepreneurship Development Vasant Desai

Entrepreneurship Development Dr. P.C.Shejwalkar

Thought Leaders Shrinivas PanditEntrepreneurship, 3rd Ed. Steven Brandt

Business Gurus Speak S.N.Chary

The Entrepreneurial Connection Gurmit Narula


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(403) CURRENT TRENDS IN MANAGEMENT

The objective of the subject is to provide the insight to the students about the changes that aretaking place in the various fields of management. It is suggested that the students should be

given detailed inputs regarding the changes taking place in the following areas

1. Knowledge Management Key issues KM Strategies Architecture and Tools KMPractices Concerns and Future.

2. Six Sigma Infrastructure for Six Sigma initiatives steps involved in launching SixSigma identifying key areas knowledge management and Six Sigma interface.

3. Mergers and Acquisitions Case Studies Take over Defenses Methods of Payment &

Leverage Regulatory control.

4. IT Enabled Services Business / Knowledge Process Outsourcing Call Centers - e-

business models and strategies - e-learning.

5. World Class Manufacturing - Total Quality / Total Cost Management Lean

Manufacturing Practices Just in Time Inventory Management Theory of Constraints

6. Corporate Governance Corporate Social Responsibility Role of Accounting Practices

Role of Company Boards / Board Committees Recommendations of Birla Committee

and Narayanmurthy Committee Sarbanes-Oxley Act of 2002

Book Recommended

1. Knowledge Management - Awad Elias M, Ghaziri Hassan M (Pearson Education)

2. Six Sigma for Every One - Eckes (John Wiley & Sons, New Jersy)

3. Mergers Restructuring and Corporate Control Weston, Chung, Hong (Prentice Hall)

4. Corporate Governance Dr. S. Singa (Excel Books)

5. World Class Manufacturing Vol.-1 and 2 (ICFAI University Press)

6. Information Technology Enabled Services Vol. 1 and 2 (ICFAI University Press)

7. World Class Manufacturing B. S. Sahay

8. Machine that Changed the World James Womack, Daniel Jones, Daniel Roos (Harper

Perennial, New York)


SERVICES MARKETING

1. Services Nature of Services, Characteristics of Services - Intangibility, Inconsistency,

Inseparability and Inventory, Classification of Services, Goods services continuum

Search, experience and credence attributes, Consumer versus Industrial services, Growthin services sector - Global & Indian Scenarios, Importance of Services Marketing.


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2. Extended Services Marketing Mix: Going Beyond the 4 Ps - Introduction to the 7 Psmarketing mix - Product Service product Standalone service products and service

products bundled along with tangible products Service Life Cycle Service Quality

Models Gronroos model PZB Gaps model - SERVQUAL & SERVPERF.

3. Price Factors involved in pricing a service product demand variation and capacity

constraints measures to respond to changes in demand strategies to manage perishability - reshaping demand using effective pricing - pricing under various

conditions.

4. Place - Distribution Strategies for Services Challenges in Distribution of Services Role of internet.

5. Promotion Promotion objective sand plans for services Personal Selling Advertisingand Sales Promotion in Service Industry - Increasing use of below the line promotions.

6. People The key role of people in a service business Services marketing triangle Service profit chain - service encounter training and development of employees

motivation and empowerment.

7. Physical evidence servicescapes nature of physical evidence - importance of physical

evidence in understanding services tangibilising through physical evidence.

8. Process Strategies for managing inconsistency - Service blueprinting employees rolein services customers role in services Customer Service in Service Marketing

Monitoring and Measuring customer satisfaction - order taking and fulfillment -

managing the waiting process - Defects, failures and Recovery - Service Guarantee -Handling complaints effectively.

9. Services Marketing Strategy - Services Market Segmentation Problem areas ofsegmentation - Targeting - Positioning and Differentiation of Services Positioning the

intangibles Perceptual maps.

10. Managing the services marketing effort performance measurement enhancement andcontrol customer encounter management.

11. Strategic role of services every business in a service business - contribution of servicesto customer satisfaction, sustainable competitive advantage, services as key

differentiators for even manufacturing industries.

12. Relationship Marketing of Services The Process, Role and Implications of RelationshipMarketing in Services Marketing customer value - role of IT services.

13. e services online Consumer Behavior Self service technologies

14. Services marketing applications Financial services, Hospitality services, Education

services, IT services, Hotel services, Event management services, Consultancy services,Retailing services, Telecommunication services, Not-for-profit services and Social

services, Government services, NGO services, etc.


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Books Recommended

Services Marketing - Zeithaml & Bitner

Services Marketing: Integrating Customer Focus Across the Firm - Valarie A. Zeithaml

Services Marketing - Christopher LovelockService Marketing - Rampal & Gupta

Essence of Services Marketing - Ardian Payne

Services Marketing - S.M.Jha

Services Marketing - Helen Woodruffe


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INDIRECT TAXATION

1. Central Excise Nature and Contemporary Legislation for the same- Liability for the central

excise Definitions Goods, Manufacture, Excisable goods, Job Workers Classification of

Goods Determination of Tariff Headings Valuation of Goods Transaction Value

Administrative Structure of Excise Departments Various Procedures Legislation, Self

Removable under Invoice, Manner and Payment of Duty and letter of Undertaking, Show CauseNotice, Adjudication, Interest, Penalty, Confiscation , Seizure, duty Payment under protest,

Refunds, Appeals, Excise Audit CENVAT Credit-Concessions for SSI Units.

2. Service Tax (Chapter V of the Finance Act, 1994 as amended in a Finance Bill by

Government of India in 2005) Extent, Commencement and application, definitions, Charge of

Service Tax, Valuation of Taxable Services for Changing Tax, Payment of Service Tax,

Registration, Furnishing of Returns.

3.Value Added Tax (VAT): Definition Agriculture, business, capital assest, dealer, non

resident dealer, goods, place of business, purchase price, sale price, resale, turnover of purchases

and turn over of sales. Incidence of tax- tax liability, rate of tax on goods specified in schedule,Registration Registration procedure, Fresh registration, Information to be furnished regarding

change of business, declaration of name of manager and PAN. Returns Returns and self-

assessments, audit of registered dealer. Payment of Tax Deduction of tax at source, payment

of tax, adjustment of any payment, special provisions regarding liability to pay tax in certain

cases, liability of firms and partners. Tax audit under VAT. Imposition and rate of VAT,

Acquisition of goods from member States, Importation of goods from outside the member states,

Goods subject to a warehousing regime Determination of Value Payment of VAT by taxable

persons Relief, Exemptions and Repayments Administration, Collection, Enforcement

(Provisions) Assessment of VAT and other payments due Change in rates of VAT and

disclosure of information Appeals etc.

1. Notes:

2. a) Simple problems on determination of value of goods under VAT

3. b) Simple problems on calculations of Taxable amount under VAT

c) Assessment Year applicable for the paper will be the Assessment

Year pertaining to the academic year. e.g. for the academic year

2005 2006 applicable assessment year will be 2005 2006

Books Recommended

Indirect Taxes Law & Practice V S Datey

Bare Acts and Rules of relevant taxes

Indirect Taxes Dr. Sanjeev Kumar

Indirect Taxes Yogendra Bangar & Vandana bangar

Indirect Taxes Snowwhite Publications


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OOD CONCEPTS AND JAVA PROGRAMMING

1. Object Oriented Programming - Basics

Overview of Programming ParadigmsStructure and Classes - Encapsulation and Composition

Polymorphism

InheritanceOverriding and Overloading

2. Introduction of Java Programming

Features of Java as Programming Language / PlatformJ2SE Environment and Tools

3. Java - Programming FundamentalsStructure of Java Program

Data Types, Variables, Operators, Key Words, Naming Conventions

Flow Control - Decision, IterationArrays

4. Classes and ObjectsClass - Members, Access Control Modifiers, Inner Classes

Objects

Constructors, Finalization

5. Interface - Need / Function

Abstract Classes

Abstract Mtd.

6. Packages

Importing PackagesJava.Lang - String, String Buffer, System Math, Wrappers

Java.Util - Random, Date, Vector, Hash Table

7. Event ProgrammingJava awt Components (Windows, Frame, Panel, Dialog, File Dialog, Label, Button, List, Check

Box, Text Components, Choice, Menu Components)

Layout Managers - Border, Flow, GridEvent Model

Listeners / Adapters

8. Exception HandlingExceptions and types try . Catch, finally, throw

Custom Exceptions

9. Applet

Java Applet - Applet Context

Applet Life Cycle

10. Threading

Threading Basics


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INVENTORY MANAGEMENT

Inventories Definition Classification of inventories Need for inventories Merits andDemerits of inventories

Quick reference to classification of materials ABC Analysis Inventory costs EOQ formula Determination of various levels

Inventory models Fixed Order Versus Fixed Interval systems Developing Special Quantity

Discount Models Inventory Model for Manufactured Items Economic Lot Size whenStock Replenishment is instantaneous Non-instantaneous Replenishment Models

Inventory Models with uncertainty Probabilistic Inventory Models Models with Service

Levels and Safety Stock

Use of Inventory Turnover Management Use of Inventory Turns to stimulate Productivity

Improvements Inventory Management Objectives and their effect on service level and ROI.

Managers view of WIP Impact of reduced Setup Time Relationship between ManufacturedLead Times and level of WIP Inventory in complex manufacturing environment

Distribution Inventory Planning and Control How to Do it Right Using Distribution Resource

Planning to manage inventories in multiple locations

Inventory Management in the JIT Age Excess Inventory : A Roadblock to World-Class

Manufacturing Requirement Planning for Inventory Control

Computerization in Inventory Management Integration with Sales Forecast, Distribution,

Production Planning and Control

Books Recommended

Inventory Management L.C.Jhamb

Materials Management A.R.PalitFoundation of Inventory Management - Zipkin


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LABOUR WELFARE

1. Labour Welfare Introduction, History, Definition, Scope, Objectives, Principles and

Theories..

2. Labour Welfare Officer Role, Qualifications, Functions, Duties.

3. Productivity and Labour welfare.

4. Workers Participation in Management Role of WPM in Labour Welfare and Industrial

Hygiene.

5. Workers Education Scheme History and programmes.

6. Statutory Welfare Amenities as per Factories Act, 1948, Plantation Act, 1951, Motor Act

1952, Motor Transport Act.

7. Non-statutory welfare Agencies Role of Trade Unions, NGOs and Local-self Govt.

8. ILO - & ILC Introduction, History, Scope, Objectives and Structure.

9. Corporate Social responsibility, Industrial Social work.

10. Impact of Industrialization on Developing countries like India - Pollution, Urbanisation,

Social Health.

11. Relationship between Mental, Physical, Social and Industrial Health.

12. Social Security concepts and components.

Books Recommended

1. Aspects of Labour Welfare and Social Security - A.M.Sharma

2. Labour Welfare, Trade Unionism S.D. Punekar

3. Labour Problems and Social Welfare - R.C. Saxena

4. Labour economics and social welfare - Dr. B.P. Tyagi.


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INTERNATIONAL MARKETING

1. Concept of International Marketing and its scope., Objectives of International Marketing,Challenges and opportunities in International Marketing, Underlying forces of

International Marketing, Motives behind going International

2. Export Marketing : Recent Import Export Policy and Procedures, as on 31st March

General Various Export Promotion schemes, as on 31st March of the last academic Year.

3. Facilities and incentives relating to export business. Rules for successful exporting.Preliminaries for starting Export Business, Registration of Exporters, Sending / Exporting

samples, Appointing Overseas Agents Obtaining a License (Export License).

4. International Pricing Decisions and factors influencing these decisions- Uniform pricing

V/s Market by market pricing

5. Submitting Documents to Bank for purchase / Collection / Negotiation under L/C. Export

Credit Limit.

6. Arranging Finance for exports: Financial and fiscal incentives provided by the

Government and foreign exchange facilities by the R.B.I. and EXIM Bank. Institutional

support from Government, Semi. Government and Autonomous Organisations for

Exporters. Obtaining export credit Insurance. Exchange rates, Understanding foreignexchange rates and protection against their adverse movement.

7. Export Documentation, Preparing Export Document Shipping and Customs Clearance ofthe goods.Processing / Manufacturing goods for Export and their inspection by

Government Authorities. Compulsory Quality Control and Preshipment Inspection,

Excise Clearance, Insuring goods against marine risks, Marine Insurance.

8. Labelling, Packaging, Packing And Marketing Goods For Orientation to GATT and

functions of W.T.O.


Books Recommended

Nabhis How To Export Nabhi Publication

International Marketing Export Marketing S. Shiva Ramu

Export What, Where & How Parasram

Global Marketing Strategy Douglas & Craig.Export Marketing B. Bhattacharya.

Winning The World Marketing Bhattacharya

Export Marketing Francis Cherunilam.International Marketing S.S. Rathor, J.S. Rathor.

Essentials Of Export Marketing S.A. Chunnawala

International Trade And Export Management B.M. Wahi And A.B. Kalkundribar.International Marketing Management Varshney And Bhattacharya.

Export Marketing Michael Vaz.


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RISK AND INSURANCE MANAGEMENT

1. Introduction to Risk Management Identifying Types of Risks Management of Translation,

Transaction and Economic Exposure - Quantifying Risk and Hedging Techniques Internal and

External Techniques viz. Netting, Matching, Leading and Lagging, Price Variation, Short Term

Borrowing, Pricing in Foreign Currency, Assets Liability Management

2. Instruments of External Techniques for Risk Management viz. Forwards, Futures, Swaps,

Options, Forward Rate Agreement, Caps, Collars, Floors and their applications Pricing

techniques, operational aspects

3. Life Insurance : Principles of Life Insurance, Financial Planning and Insurance, Life

Insurance Products, Pensions and Annuities, Risk Assessment& Underwriting, Premium Setting,

Product Development, Design and Evaluation, Reinsurance, Claims Management, Marketing and

Servicing, IT Applications, Tax planning, Legal Framework.

4. General Insurance: Principles of General Insurance, General Insurance Products ( Fire,

Motor & Health ), Terminology, Perils, Clauses and covers, Risk Assessment & Underwriting,

Product Design, Development and evaluation, Loss prevention and control, Claims Management,Reinsurance, marketing and Servicing, IT applications, Legal framework and documentation.

Books Recommended

a. Options & Futures Hull

. International Finance A. V. Rajwade

. International Finance P. G. Apte

d. International Finance Shapiro

. Commodity Futures & Options George Kleinman

f. Principles of Insurance : Holioke

g. Insurance Law manual : Taxman

h. Principles of Insurance : Mishra


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INFORMATION SYSTEMS AUDIT

Note : In the paragraphs given below (IS=Information Systems, ISA=Is Audit andIT=Information Technology)

1. Auditing Concepts

2. ISA - Need, Concept, Standards, Performance, Steps, Techniques, Methodologies - Around

and Through Computer

3. Controls - Concept, Objectives, Types, Risk, Exposures

4. IT Environment - Hardware, System Software, O.S., DBMS, Infrastructure, Network,Documentation - Review of Performance

5. Network Concepts, LAN, WAN, Client-Server-Architecture, Internet, DEI, email, Encryption,Digital Signature - Review of Performance, procurement and other controls

6. Software Procurement and Development - SDLC - Meaning and IS Auditor's Role -Traditional, SSAD, OOM, Prototyping, 4GL - Project Management - Testing - Implemetation

Review

7. IS Operations - Planning, Organizing, Scheduling, SCM, Problems Management, RecordMaintenance, QA and QC, Review and Controls

8. Controls - Input, Process, Validation, Output, Logical Access, Physical Access, Database,Network, Environment, BCP

9. Evidence collection, Evaluation and Reporting Metholdologies

10. IS Strategies and Management - Organizational structures, Long Term and Short Term Plans,

Steering and Other Committes, HR Polices, Segregation of duties

11. IT Crimes, Viruses, Security, Privacy Issues

12. Broad introduction to concepts and practice of E-Commerce and Legal Framework for E-Commerce

Books Recommended

1. EDP Auditing Conceptual Foundations and Practices - Ron Weber

2. Auditing in a Computerized Environment - Mohan Bhatia

3. Latest CISA Review Manual by ISACA, USA


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INDUSTRIAL ENGINEERING

Work Study Importance of work study Method Study and Work Measurement Pioneers ofPerformance Measurement

Method Study Method and Method Study Need for Method Study Procedure of MethodStudy Principles of Motion Economy

Recording of Method Studies Uses of Charts Symbols used in drawing Process Charts

Advantages of using charts

Types of Charts String Diagram Travel Chart Multiple Activity Chart Process Charts

including Outline Charts, Flow Process Charts for worker, Flow Process Charts for material,Flow Process Chart for Worker and Material, Flow Process Chart for Equipment Man

Machine Chart Two Handed Chart (for operators) Simultaneous Motion Chart (SIMO)

Memomotiom Cyclographic including Cyclegraph and Chronocyclegraph

Work Measurement Techniques of Work Measurement including Estimating, Stopwatch TimeStudy, Predetermined Time Standards, Synthetic Estimates of Work Times, ActivitySampling

Computation of Standard Time Elements Types of Elements Performance Rating

Allowances Need for Allowances Types of Allowances

Ergonomics Nature of Ergonomics Factors in Ergonomics Sociotechnical Systems

New Product Introduction Effect on existing products, Inventory Levels, Capacity Replanning,

Investment Requirements Trial Production Feedback from users Modification and

Streamlining of manufacturing from Material Procurement to Delivery to Customer

Books Recommended

Work Study and Ergonomics L.C.Jhamb


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CURRENT TRENDS IN H.R. PRACTICES

Lateral Recruitment

Online Recruitment at home and abroad

Interview technique group discussion, body language, communication skill, aptitude test,

psychometric test.Contractual appointments, Renewal of appointments with wage rise but without confirmation

Consolidated payment without mentioning allowances and their quantum. Fixing salary after

negotiating with employee.

Indicating designations to various positions not denoting specific kind of job.

Expecting versatility with at least skill in 2 to 3 jobs at horizontal levels.

Expecting long hours of work with free transport facilities at any odd hour.

Showering concessions to employees for retaining talents.

Entrusting to local agencies the hazardous jobs in order to escape from iron frame work of

labour laws.

Relying on formal personnel and H. R. practices and discouraging informal relations, therebyadopting purely professional approach.

Expecting from employees frequent mobility at national or international level.

Not giving much weightage to personal problems of employees.

Discouraging union activities by any means.

Avoiding industrial unrest, either by threats or by motivation.

Providing training to employees to enhance skill and increase productivity.

Keeping human resource in the limelight considering globalisation, acute competition and price

war.

Maintaining natural harmony without practicing any colourable exercise.

Emphasising short term planning and adopting HR policies accordingly.

V. R.S. golden hand shake.

Globalization comprehensive outsourcing

Call center and BPO