MBA 1.5 yrs

MOHI-UD-DIN ISLAMIC UNIVERSITY

NERIAN SHARIF (AJ&K)

________________________________________________________

SCHEME OF STUDIES MASTER OF BUSINESS ADMINISTRATION

(MBA-1.5) Jun-Oct 2015 & ONWARDS

MOHI-UD-DIN ISLAMIC UNIVERSITY NERIAN SHARIF (AJ&K)

Semester -1

SERIAL

NUMBER

SUBJECT NAME CREDIT

HOUR

CODE

1 OPERATIONAL MANAGEMENT 3 MGT-611

2 SUPPLY CHAIN MANAGEMENT 3 MGT-613

3 QURAN AND HADITH 3 ISL-601

4 ELECTIVE-I 3 XXX

5 ELECTIVE-II 3 XXX

Total 15

Semester -1I

SERIAL

NUMBER

SUBJECT NAME CREDIT

HOUR

CODE

1 MANAGEMENT THEORY & PRACTICE 3 MGT-612

2 ADVANCE RESEARCH METHODOLOGY 3 MGT-614

3 SEERAT AND TSWWUF 3 ISL-512

4 Elective-III 3 XXX

5 Elective-IV 3 XXX

Total 15

Semester -1II

SERIAL

NUMBER

SUBJECT NAME CREDIT

HOUR

CODE

1 THESIS/RESEARCH WORK 6 MGT-690

2 Total 6

In lieu of Thesis

1 Elective-I 3 XXX

2 Elective-II 3 XXX

Total 6

Total credit hours 36

Note:

For MS/MBA includes compulsory 6 credit hours of research thesis in case of MS

Research/field project in case of MBA. In case of MBA the project may be substituted with

two courses.

SPECIALIZATION

List of Elective Courses

1. Human Resources Management

1. Recruitment and Selection HRM-651

2. Training and Development HRM-652

3. Performance Management HRM-653

4. Leadership and Motivational Skills HRM-654

5. Human Resource Development HRM-655

6. Organizational Development HRM-656

7. Career Management HRM-657

8. Strategic Human Resource Management HRM-658

2. Banking and Finance

1. Corporate Finance FIN-651

2. Financial Market & Institution FIN-652

3. Financial Reporting And Analysis FIN-653

4. Financial Risk Management FIN-654

5. Investment Management FIN-655

6. Investment and portfolio Management FIN-656

7. Behavioral Finance FIN-657

8. Money & Capital Market FIN-658

3. Marketing

1. Marketing Research MKT-651

2. Sales in Marketing MKT-652

3. Seminars In Marketing MKT-653

4. Internet Marketing MKT-654

5. Integrated Marketing Communication MKT-655

6. Brand Management MKT-656

7. Advertising & Media Planning MKT-657

8. New Product Development MKT-658

4. Informational Technology

1. Programming Fundamentals IT-651

2. Data Communication IT-652

3. Operating Systems IT-653

4. Computer Networks IT-654

5. Database Systems IT-655

6. Software Engineering IT-656

7. Mobile Application and Development IT-657

8. Web Programming IT-658

9. E- Business IT-659

MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK

Course Program: MBA/MS Credit Hours: 3

OPERATIONS MANAGEMENT

INTRODUCTION

Introduction to Operations Management, Competitiveness, Strategy, and Productivity

OPERATIONS MANAGEMENT MODELS

Forecasting, Decision Making, Transportation models, Waiting lines models, Learning

curves

SYSTEM DESIGN

Product and Service Design: Reliability, strategic Capacity Planning for Products and

Services: Decision Theory, Process Selection and Facility Layout: Linear Programming,

Design of work systems: Learning Curves, Location Planning and Analysis: The

Transportation Model

QUALITY

Management of Quality, Quality Control: Acceptance Sampling

INVENTORY MANAGEMENT AND SCHEDULING

Inventory Management, Aggregate Planning, MRP and ERP, JIT and Lean Operations:

Maintenance, Scheduling

SUPPLY CHAIN MANAGEMENT

Supply Chain Strategies, Vendor selection, Internet purchasing, Supplier quality ad

reliability, Benchmarking, Types of Facilities and location analysis techniques, and

Transportation and distribution system

PROJECT MANAGEMENT WAITING LINES AND SIMULATIONS LAYOUT

STRATEGY

Basics layouts, Designing process layouts, Designing product layouts, Warehousing and

storage layouts, Assembly line balancing Hybrid Layouts

RECOMMENDED TEXT BOOK

1. Operations Management, International Edition, Eighth Edition, by William J. Stevenson,

Publisher: McGraw-Hill

2. Jay Heizer & Barry Render, Operations Management, Latest Edition, Prentice Hall

3. Operations Management by William J. Stevenson

4. Operations Management for MBAs by Jack R. Meredith and Scott M. Shafer

5. Operations Management (10th Edition) (Pearson Custom Business Resources) by Jay

Heizer and Barry Render

6. Operations Management: Creating Value along the Supply Chain by Roberta S. Russell

and Bernard W. Taylor


Course Program: MBA/ MS Credit Hours: 3

SUPPLY CHAIN MANAGEMENT

Introduction to supply chain management.

Supply chain strategy.

SCM Decisions

SCM Drivers and obstacle

Facility location.

Warehousing.

ForecastingInventory Management.

TransportationLinear Programming – Excel Solver – Lab sessions. Bullwhip effect.

Double Marginalization

Job shop scheduling, ERP JIT and lean production,.

Outsourcing and Supplier Relationships.

Project presentations.

RECOMMENDED TEXT BOOKS

1. Sunil Chopra, Supply Chain management, 3rd Prentice Hall.

2. Martin Christopher, Logistics and Supply Chain management – Creating value added

networks, FT – Prentice Hall.


Course Program: MBA/MS Credit Hours: 3

MANAGEMENT THEORY AND PRACTICE

Introduction to management and organization

who are managers, what is management, what do managers do, management functions,

management roles, management skills, what is an organization, why study

management.Management yesterday and today, historical background, scientific

management, understanding OB, general administrative theory, quantative approach

management, the hawthorne studies, the system approach, the contingency approach, current

trends and issues. Social responsibility and mgt ethics, Social responsibility, the greetings of

management, value based management, managerial ethics, social responsibility and ethics

issues in today’s world.

Decision making

The essence of managers job, the decision making process, the manager decision as maker

Strategic management, importance of SM, SM process, types of OS, SMin todays world

HRM, why HRM is important, HRM process, HR planning, recruitment and decruitment,

selection, orientation, employee performance mgt, career development, current issues in

HRM.

Foundations of Behavior

WHY look an individual behavior, attitude, personality, perception, learning and

contemporary issues in HRM. motivating employees, what is motivation, early theories and

motivation, current issues in motivation.

Leadership

what is leadership, early leadership theories, leadership issues in twenty first century.

Operations and value chain mgt, operations management, value chain management, current

issues in OM.


Management theory and practice by Stephen p robin’s 9th -10th edition, Mary Coulter.


Course Program: MBA/ MS Credit Hours: 3

ADVANCE RESEARCH METHODOLOGY

Introduction to research

Types of business research, Ethics and business research

Research process Step 1 to 3:

Problem area, definition. Step 4 to 5: Theoretical framework, Hypothesis development

variables and types. Step 6: elements of research design, purpose of the study. Measurement

of variables: operational definition and scales scaling. Reliability and validity, rating scales,

ranking scales, Goodness of measures. Data collection methods,

Source of data

primary sources of data, secondary sources, Data collection methods. Sampling: Population

elements, Population frame, Sample and subject, normality of distribution, Probability and

non-probability. Sampling in cross cultural research,

Determining sample

Sample size, importance of sampling design and sample. Data analysis and interpretation:

gather data ready for analysis, Data analysis and interpretation, software packages use for

data analysis ,The research report oral presentation


Research Methods for business by Ume Sakran, 4th edition

Banking and Finance

1. Corporate Finance FIN-651

2. Financial Market & Institution FIN-652

3. Financial Reporting And Analysis FIN-653

4. Financial Risk Management FIN-654

5. Investment Management FIN-655

6. Investment and portfolio Management FIN-656

7. Behavioral Finance FIN-657

8. Money & Capital Market FIN-658


Course Program MBA/MS Total Credit Hours: 3

CORPORATE FINANCE

Long-Term Financial Planning & Growth

Financial planning models, External financing and growth, internal growth and sustainable

growth

Project Cash Flows For Investment Decisions

Projected Cash Flows, Investment Cash Flows, Pro Forma financial Statements, Estimating

NPV Estimates

Project Analysis And Evaluation

Scenario and other what-if analysis, operating leverage, Capital rationing, Accounting vs.

Financial Break-Even

Raising Capital

Early stage financing & venture capital, Underwriters, IPO‟s and Under pricing, Costs of

issuing securities, Rights, Dilution, Issuing Long Term Debt, Securitization (bundling-

unbundling), Mutual funds management

Financial Leverage And Capital Structure Policy

Capital structure & Cost of Capital, The effect of financial leverage, Optimal capital structure

Dividends And Dividend Policy

Cash dividend and dividend payment, Low payout and high payout factors, Establishing a

dividend policy, Stock repurchase, Stock splits

Short Term Finance And Planning

Operating and Cash Cycle, Alternative Financing Policies for current assets, Short Term

Borrowing, Cash and Liquidity Management, Float Management, Cash Collection and

Disbursements, Target Cash Balance, Credit and Inventory, Credit and Receivables,

Factorization

Hybrid Financing: Leasing

What is Lease, Why Lease? Financial & Operating Lease, Valuing Financial Lease, Leasing

Versus Purchasing Decision


1. Fundamentals of Corporate Finance by Ross, Westerfield & Jordon (8th

Edition)

2. Financial Management, Theory and Practices by Brigham & Ehrhard (11th

Edition)

REFERENCE BOOKS AND OTHER READING MATERIALS

1. Financial Management and Policy by James C. Van Horne

2. Principles of Corporate Finance by Brealey, Myers & Allen, Latest Edition.



FINANCIAL MARKET& INSTITUTIONS

Financial Markets.

The Money Markets, The Stock Markets, its Participants (Corporation and Investors), The

Long Term Debt Market, Interest Rate Determination, The Foreign Exchange Market.

Development Financial Institutions in Pakistan, ADBP, IDBP, NIT, PICIC, SMEDA, SBFC,

( Khushali Bank, Micro Credit Bank).

International Financial Agencies, IMF, World Bank,

Asian Development Bank, Islamic Development Bank.


1. Michael McGrath, Cristopher Viney, Financial Institutions, Instruments & Markets,

2nd Edition, McGraw Hill

2. Johnson j. Hazel, Financial Institutions & Markets A Global Perspective, McGraw

Hill.

3. Saeed Khawaja Amjad, Financial Institution in Pakistan Operational & Procedural

Aspects, Karachi, Royal Book.



FINANCIAL REPORTING AND ANALYSIS

An Overview of Financial Reporting

The history of Accounting, Development of Accounting Standards: From 1929 NY Stock

crash to International Financial Reporting Standards (IFRS), The Security Exchange

Commission of Pakistan (SECP) and regulatory requirements for Financial Reporting,

Underlying issues and objectives of financial reporting: capital maintenance, temporal

distributions etc

Conceptual Framework

The history of conceptual framework, Major Issues on agenda, Rule based vrs. Principal

based standards debate, the ambiguity of financial terminology and efforts to standardize

interpretations

Important IAS and IFRS

IAS 1 Presentation of Financial Statements, IAS 5 Information to Be Disclosed in Financial

Statements – Originally issued October 1976, effective 1 January 1997. Superseded by IAS 1

in 1997, IAS 2 Inventories, IAS 7 Statement of Cash Flows, IAS 38 Accounting for Research

and Development Activities, IAS 18 Revenue, IAS 36 Impairment of Assets, IAS 38

Intangible Assets, IFRS 10 Consolidated Financial Statements, IFRS 13 Fair Value

Measurement

Preparation of Financial Statements

Balance Sheet, Profit and Loss Account/ Income Statement, Cash Flow Statement

Issues and Controversies in Financial Reporting

Earnings Management Red flags

Incentives that might induce the company mgt. to manipulate earnings, Fraud triangle, Risk

factors related to attitude and rationalizations that may lead to fraudulent accounting,

Common accounting warning signs and methods of detecting them, Accounting shenanigans

on cash flow statement, Stretching out payables, Financing of payables, Securitization of

receivables, Using stock buybacks to offset dilution of earnings.

Financial analysis techniques

Ratio analysis, Common size financial statements, Charts in financial analysis, Limitations of

ratio analysis, Activity, liquidity, solvency, profitability and valuation ratios, Du-Pont

analysis, Equity analysis, credit analysis, and segment analysis, Integration of tools to model

and forecast earnings.

Financial Statement Analysis: Applications

Company’s past financial performance evaluation and finding company’s strategy reflected

in past financial performance, Basic projection of a company’s future net income and cash

flow, Role of financial statement analysis in assessing the credit quality of a potential debt

investment, Financial statement analysis in screening for potential equity investments,

Appropriate analyst adjustments to a company’s financial statements to facilitate comparison

with another company.

RECOMMENDED BOOKS

1. Jemes C. Vanhorne: Fundamentals of Financial Management

2. Eugene F. Brigham: Fundamentals of Financial Management

3. Brealey, R. A. & Myers, Principles of corporate finance.

4. Stephen A. Zeff, Bala G. Dharan: Readings and Notes on Financial Accounting: Issues and

Controversies.

5. Gerald I. White, Ashwinpaul C. Sondhi, Haim D.: The Analysis and Use of Financial

Statements.

6. Meigs, William, Haka, Bettner,: Accounting, the basis for business decisions.



FINANCIAL RISK MANAGEMENT

Introduction to risk management

Risk and return

Why are financial intermediaries special?

Risks of financial intermediation

Interest rate risk

Market risk

Credit risk

Off-balance-sheet risk

Technology and other operational risks

Foreign exchange risk

Sovereign risk, Liquidity risk

Insurance

Options, caps, floors, and collars

Swaps, Futures and forwards

Securitization

RECOMMENDED TEXTBOOK

1. Saunders, A. and M. Cornett. 2008. Financial institutions management: A risk

management approach, 6th ed. Boston: McGraw-Hill.

2. Harrington, S. and G. Niehaus. 2004. Risk management and insurance, 2nd

ed. Boston: McGraw-Hill.

3. Rivai, V., A. Veithzal, and F. Idroes. 2007. Bank and financial institutions

management: Conventional and Sharia System. Jakarta: Rajawali Pers.


Course Program: MBA/MS Total Credit Hours: 3

INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

Investment Settings

Organization and Functioning Of Securities Market

Security market indicator series

Introduction to efficient market hypothesis

An introduction to portfolio management

An introduction to asset pricing models

Analysis of financial statements

Security valuation

Stock market analysis

Industry analysis

Company analysis and stock valuation

Technical analysis

Introduction to behavioral finance

Introduction to financial derivatives

Forwards, Futures, Options & Swaps


1. Jones. P. Charles; Investment: Analysis & Management, John Wiley & Sons.

REFERENCE BOOKS

1. Sharpe, Alenander and Bailey; Investments, Prentice Hall.

2. Bodie, Kanne & Marcus; Investment, McGraw Hill.

3. Radcliff; Investment: Concepts Analysis Strategy, Addison Wesley.



INVESTMENT MANAGEMENT

Chapter 1:

Financial markets and instruments, Money and bond markets; Money market instruments;

Bond market instruments; Equity markets; Equity instruments; Derivatives markets;

Managed funds; Exchange traded funds; Exchange trading and over-the-counter trading;

Clearing, settlements, margin trading, short sales and contingent orders; Regulation of

financial markets.

Chapter 2:

History of financial markets, History of financial innovation; Recent financial innovations:

Floating rate debt, zero-coupon bonds, poison-pill securities, swaps, futures; Investment

returns in equity and bond Markets; The equity premium puzzle.

Chapter 3:

Active fund management and investment strategies, Historical mutual fund performance;

Market efficiency and behavioral finance; Return based trading strategies; Hedge funds.

Chapter 4:

Market microstructure, Market microstructure effects on transaction prices; Bid-ask spread;

Inventory risk; Limit Order Markets, Bid-ask bounce (Roll); adverse selection

(Glosten-Milgrom); Optimal insider trading (Kyle); Stealth Trading Hypothesis; Market

microstructure and investment analysis.

Chapter 5: Diversification

Expected returns and variance of portfolios; Utility functions and expected utility;

Risk aversion; The mean-variance problem; Capital allocation with other utility functions

(CARA, CRRA); Estimating covariances: the index model; Abnormal returns: Treynor-

Black model; Factor models and diversi.cation; Factor models and the notion of immu-

nization in equity portfolios (see end ch. 6 in SG).

Chapter 6:

Fixed income securities and portfolio immunization

Term structure of interest rates; Yield to maturity; Duration; Immunization of bondportfolios.

Chapter 7: Risk and Performance Measurement

Types of risk; Risk decomposition; Value-at-risk (VaR); Risk-adjusted performance

measures; Performance measurement with changing portfolios (market timing).

Chapter 8: Risk Management

Risk capital allocation; Put option protection; Portfolio insurance with calls; Non-linear

payoffs; Extreme risk; Hedging volatility; Hedging credit risk


1. Bodie, Zvi, Alex Kane, and Alan J. Markus, Investments, McGraw Hill, 2005

(Sixth Edition) - short: BKM



BEHAVIORAL FINANCE

Introduction

What is behavioral Finance? The history of behavioral Finance, Behavioral Finance vs.

Traditional Finance

Incorporating investor behavior into the asset allocation.

What are the Psychological foundations? Gender, personality types and Investor behavior.

Portfolios, Pyramids, Emotions, and Biases

Investor Biases

Overconfidence Bias, Representativeness Bias, Anchoring & adjustment Bias, cognitive bias,

self attribution bias, conversion bias, control bias, endowment bias, optimism bias, loss

aversion bias, mental accounting bias.

Practical application of behavioral finance:

Gender, Personality, investor personality types

Heuristics Behavior of finance

Investment models:

Capital Asset Pricing Model (CAPM)

Efficient Market Hypothesis (EMH)

Traditional Hedge Fund Model

Endowment Model

Behavioral Finance Theories

Arbitrage pricing Theory

Prospect Theory

Markowitz Portfolio Theory

BOOKS RECOMMENDED

Behavioral Finance and wealth management by Michael M Pompian.

Behavioural Finance by William Forbes

http://eu.wiley.com/WileyCDA/Section/id-302479.html?query=William+Forbes



MONEY AND CAPITAL MARKETS

Introduction to Financial Assets and Markets

Financial Assets, Equity Market, Debt Market, Foreign Exchange Markets, Derivative Markets

Issuers and Investors, Role of Financial Intermediaries, Regulations of Financial Markets

Markets Classification and Trading Mechanics

The Primary Market, Secondary Market, Money Market, Capital Market, Regulation of the Issuance

of Securities, Role of brokers and Dealers in Markets, Variations in the Underwriting of Securities,

World Capital Markets Integration and Fund Raising Implications, Motivation for Raising Funds

outside of the Domestic Market, Function of Secondary Markets, Trading Locations, Market

Structures, Secondary Market Trading Mechanic, Market Efficiency, Transaction Costs

Investment Theory

Introduction to Markowitz Portfolio Theory, Expected Return and Risk Calculation, Measuring

Portfolio Risk, Diversification, Choosing a Portfolio of Risky Assets, Economic Assumptions

Capital Market Theory

Introduction to William Sharp Capital Market Theory, The Capital Asset Pricing Model, The

Multifactor CAPM

Arbitrage Pricing Theory Model

Some Principles to Take Away

Economic Theories to Explain Yield with Maturity

Market Segmentation Theory, Liquidity Premium Theory , Pure Expectation Theory, The Structure of

Interest Rates, The Yield Curve, Forward Rates, Determinants of the Shape of the Term Structure

Money Market Securities

Government Securities, Corporate Securities , Treasury Bills, Commercial Paper, Bankers

Acceptances, Large – Denomination Negotiable CDs, Repurchase Agreements, Federal Funds

Foreign Exchange Market

Foreign Exchange Rates, Foreign – Exchange Risk, Spot Market, Cross Rates, Dealers, The European

Currency Unit, Currency Forward Contracts, Currency Futures Contracts, Currency Options

Contracts, Currency Swaps

Corporate Bond Market

Features of a Corporate Bond Issue, Corporate Bond ratings, Event Risk, High – Yield Corporate

Bond Market, Secondary Market, Private Placement Market for corporate Bonds, Risk and Return in

the Corporate bond Market, Eurobond Market, Medium – Term Notes, Bank Loan Market,

Bankruptcy and Creditor Rights

Performance Evaluation of Mutual Funds

Structure of Mutual Funds, Close end and Open end Mutual Funds, Types of Funds with Different

Objectives , Sharp Measure , Treynor Measure, Jenson Differential Measure, Fama Franch Three

Factor Model

Equity Market

Structure of the Equity Markets, Stock Market Index, Types of Orders, Types of Accounts , Empirical

Evidence on Pricing Efficiency ad Implications for Portfolio Strategies, Preferred Stocks , Listing at

Stock Market, Stock Market Indicators

Recommended Books:

1. Money and Capital Markets by: Peter S. Rose, Milton H. Marquis

2. Investments Analysis and Portfolio Management By: Reilly and Brown

3. Money and Capital Markets by: Jonathan Dodoo

Human Resources Management

1. Conflict Management

2. Industrial Relations

3. Leadership

4. Performance Management

5. Recruitment and Selection

6. Training and Development

7. Career Management

8. Strategic Human Resource



CONFLICT MANAGEMENT

The causes of conflict and conflict escalation, leading to greater ability to alter nonproductive

responses to conflict.

Types of conflict those are beneficial and detrimental to individual, group, and/or

organizational outcomes, leading to ability to foster productive conflict.

The advantages, disadvantages and potential outcomes of a variety of conflict management

strategies.

Analyze the characteristics of a given conflict, improving their ability to select appropriate

conflict management strategies for different conflict situations.

Improve their own conflict performance through attention to the basics of effective dialogue

and negotiation.

Improve their ability to facilitate conflicts as a third party through attentions to the basics of

effective mediation and other intervention strategies.

Make suggestions for organizational dispute system design or conflict management policies

and procedures.


1. Interpersonal Conflict (6th Edition) Wilmot & Hocker. 2. Designing Conflict Management Systems (1996) by Costantino and Merchant.



INDUSTRIAL RELATIONS

Introduction to the subject

1. What is Industrial/Labor Relations

2. Why workers Forms/Joins Unions

3. Management Attitude Towards Trade Unions

4. Theories of Labor Movement

5. Union Structure, Government and Policies

Part 2.

6. The Negotiation Process

7. The subject matter of CB

8. The nature of CB

9. Contract Administration & Grievance Procedures

10. Strikes and CB

11. The Future of CB

Part 3. Contemporary Issues related to IR

12. Labor Policies & Labor Laws in Pakistan

a. Company Act 1934

b. Industrial Relations Ordinance

c. Workmen’s Compensation Act

13. International Labor Organization (ILO)

14. World Trade Organization (WTO) its policies and impacts on trade unions

15. Globalization Phenomenon

16. Child Labor

17. Equal Employment Opportunity

18. Future of Union & Movement Relationship

19. Relevant Case Studies/Guest Speakers


1. Allen, Robert ., Keaveny, Timothy, 1983, Labor Relations: London, Addison Wesley

Publishing Company.

2. Chamberlain, Neil W., Kuhn James W. 1965. Collective Bargaining., London

McGraw Hill Book Co.

3. Nagarajau,S. 1981, Industrial Relations System in India: New Delhi, Chugh

Publications

4. Towers, Braian. Ed 1987, A handbook of Industrial Relations Practice: Practice and

law in the Employer Relationship, Great Britain, Kogan Page.

5. Mathur, Reeta 1986, Industrial Relation in Public Enterprises:, Jaipur India.

Prateeksha Publications.

6. Srivastava,, Suresh, C. Industrial Disputes and Labor management relations in India,

New Delhi, Deep & Deep Publication.

7. Beach Dale S. 1985, Personnel; The management of People at work:, NY Macmillan

Publishing Co.

8. Luthans, Fred, 1998, Organizational Behavior:, USA Irwin McGraw Hill Inc.



Leadership & Motivation skills

The nature and importance of leadership, Definition, Impact of leadership on

organizational performance,

Traits, Motives and characteristics of a leader

Charismatic and Transformational leadership

Leadership behavior, attitude and style

Leadership Ethics and social responsibility

Power, politics and leadership

Developing teamwork

Motivation and coaching

Strategic leadership and knowledge management

Leadership development and succession

Text book: Leadership by Andrew j durbin 5th edition



PERFORMANCE MANAGEMENT

Unit# 1

Performance Management and Reward Management in Context: - Definition of PM, The

Performance Management Contribution, Disadvantages of Poorly implemented PM system,

Definition of Reward System, Aims & Role of PM Systems, Characteristics of an ideal PM

system, integration with other HR and development activities.

Unit# 2

Performance Management Process: - Prerequisites, Performance Planning, Performance

Execution, Performance Review, Performance Renewal & Recontracting.

Unit# 3

Performance Management and Strategic Planning: - Definition and purpose of Strategic

Planning, Process of linking Performance Management to the Strategic Plan, Building

Support.

Unit# 4

Defining Performance and Choosing a Measurement Approach: - Defining performance,

determinants of performance, performance dimensions, and approaches to measuring

performance.

Unit# 5

Measuring Result and Behavior: - Measuring Result, Measuring Behavior.

Unit# 6

Gathering Performance Information: - Appraisal forms, Characteristics of appraisal forms,

determining overall rating, appraisal period & number of meetings, who should provide

performance information. A model of rater motivation, preventing rating distortion through

rater training.

Unit# 7

Implementing a performance Management System: - Preparation: Communication, appeals

process, training programs & pilot testing, communication plan, appeal process, training

programs for acquisition of required skills, pilot testing, ongoing monitoring and evaluation.

Unit# 8

Performance Management and Employee Development: - Personal Development Plans,

direct supervisor’s role, 360- degree feedback system.

Unit# 9

Performance Management Skills: - Coaching, Coaching Styles, Coaching Process,

Performance review meeting

Unit# 10

Reward System and Legal Issues:- Traditional Contingent pay plans, reasons for introducing

contingent pay plans, possible problems associated with contingent pay plans, Selecting a

contingent pay plans, Putting pay in context, PM & the law, Some legal principles affecting

PM, Laws affecting PM.

Unit# 11

Managing team performance: - Definition and importance of teams, types of teams and

implications for performance management, purpose and challenges of team PM, including

performance in the PM system, Rewarding team performance.


1. Performance Management by Herman Aguinis 2nd Ed.



RECRUITMENT & SELECTION

Introduction to Recruitment and Selection

Measurement, Reliability and Validity

Legal Issues

Job Analysis and Competency Models

Recruitment & Selection and Job Performance

Recruitment

Applicant Screening

Ability Tests and Personality Assessment

Performance Tests, Assessment Centers, Integrity Testing, Drug Testing, Graphology

The Selection Interview

Strategies for Selection Decision Making


a. Diane Arthur Recruiting, Interviewing, selecting and orienting new employees

Latest Edition.



TRAINING AND DEVELOPMENT

Introduction & Organization

The Training & Development Process

Organizational Learning

Learning & Motivation

The Needs Analysis Process

Training Design

Training Implementation and Delivery, Transfer of Training

Training Methods I

Training Methods II

Training Evaluation Ch. 11, Costs and Benefits

Training Programs Ch. 13, Training Trends & Best Practices


1.Creative Training Techniques Handbook by Robert W. Pike, CSP.



Career Management

Introduction to career management

Model of career management

Career exploration

Goal, strategies and appraisal

Career Development and overview

Occupational choice

Organizational entry

Job stress

Managing diversity

Stressed sales women

Text Book

Career management By Jeffery H. Greenhas



STRATEGIC HUMAN RESOURCE MANAGAMENT

Course Contents

The conceptual framework of strategic HRM

The concept of HRM

The concept of strategy

The concept of strategic human resource management

Part two: The practice of strategic HRM

The strategic role of HR

The impact of strategic HRM

Strategic HRM in action

Strategic international HRM

Part three: HR strategies

The framework of HR strategy

Business model innovation

High performance strategy

Human capital management strategy

Corporate social responsibility strategy

Organization development strategy

Engagement strategy

Knowledge management strategy

Resourcing strategy

Talent management strategy

Learning and development strategy

Reward strategy

Employee relations strategy

BooksRecommended

Strategic Human Resource Management by Michael Armstrong

https://www.safaribooksonline.com/library/view/armstrongs-handbook-of/9780749463946/Part01.xhtml

https://www.safaribooksonline.com/library/view/armstrongs-handbook-of/9780749463946/Chapter01.xhtml






















Marketing

1. Brand Management

2. Internet Marketing

3. Integrated Marketing Communication

4. Marketing Research

5. Sales Management

6. Seminars In Marketing

7. Advertising and Media Planning

8. New Product Development



BRAND MANAGEMENT

Opening Perspectives

Brands and Brand Management

Identifying and Establishing Brand Positioning

Customer based brand equity

Planning and Implementing Brand Marketing Program

Choosing brand elements to build brand equity

Designing marketing programs to build brand equity

Integrating marketing communications to build brand equity

Leveraging secondary brand associations to build brand equity

Growing and sustaining brand equity

Designing and implementing branding strategies

Introducing and naming new products and brand extensions


1. Kevin Lane Keller, 3rd Edition



INTERNET MARKETING

INTRODUCTION AND INDUSTRY TRENDS

The opportunity, Mega trends

STRATEGIC E - MARKETING

E business models, Consumers online characteristics

SITE DESIGN BASICS

Four cornerstone approach,Personas and scenarios, How to write project briefs

SITE DESIGN USABILITY

Usability Best Practices,Domain name management

SITE DESIGN

Programming standards/information architecture, Rich Media

BUILDING TRUST

Consumer privacy legislation,Data management practices

E MARKETING COMMUNICATIONS

Online advertising methods,Online promotional tools, Permission based email

SEARCH AND INTELLIGENT SEARCH

Search engine optimization

SEARCH MARKETING

Search strategies customer acquisition, Search Engine Marketing FAQ


1. Strauss, Judy, Adel El – Ansary, and Raymond Frost (2006), E – marketing 4th Edition,

Prentice Hall, ISBn: 0-13-148519-9

USEFUL TEXT

1. Hanson, Word (2000), principles of internet marketing, South western college publishing,

ISBN 0-538-87573-9



INTEGRATED MARKETING COMMUNICATION

Introduction to Marketing Communications Strategy

Integrated Marketing Communications (IMC), Integrated Brand Promotion (IBP),

Communications process and the structure of the advertising industry.

Advertising in Business and Society

The evaluation of advertising, social, ethical, and Regulatory aspects of advertising and

marketing communications.

Advertising, IBP, and Consumer Behavior

Consumer buyer behavior,the purchase decision, Marketing segmentation and positioning,

Advertising planning (international) and cultural barriers, Advertising plan and its context,

Communications vs. Sales objectives

Market Segmentation, Positioning, and the Value Proposition

Identifying market segments, The positioning & repositioning strategy, The value proposition

The Advertising Plan

The basic component, setting advertising objectives, setting advertising budgets, The role of

advertising agency

Message Strategy

A review of information processing process, Categories of message strategy, Brand strategy,

Verbal vs. visual messages, Types of advertising appeal

Media Planning Strategy

Objective setting and strategy for advertising and promoting the brand,Media planning

process, Media types: print, TV, and radio, the internet

Sales promotion

Sales promotion defined,Consumer sales promotion,Trade sales promotion,the risks of sales

promotion, Support media and promotional aids,Point-of-Purchaseadvertising, Event

sponsorship

Direct Marketing

The evolution of direct marketing,Databasemarketing, Media applications in direct marketing

Public Relation and Corporate Advertising

Public relation, corporateadvertising, Integrated brand promotion Building the brand and

growing the business


1. Rushton, A., Croucher, P., and Baker, P. (2007). The handbook of Logistics and

Distribution Management (3rd Ed.), McGraw Hill.

ADDITIONAL READINGS

1. Ballou, R. H. (2006). Business Logistics Management, (6th ed.), New Jersey Prentice-Hall

International, Inc.

2. Arnold, J. R. & Chapman, S. N. (2001). Introduction to Materials Management. (4th ed.), New

Jersey: Prentice Hall.



MARKETING RESEARCH

A Decision-Making Perspective on Marketing Research

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information from Respondents: Issues in Data Collection

Information from Respondents: Survey Methods

Attitude Measurement in Marketing Research

Designing the Questionnaire

Experimental Research

Correlation Analysis and Regression Analysis, Discriminant and Canonical Analysis

Emerging Applications of Marketing Research: Database Marketing and Relationship

Marketing


1. David A. Aaker; V. Kumar; George Day, Marketing Research, Latest Edition, John Wiley

& Sons.

RECOMMENDED REFERENCE BOOK 1. NK Malhotra, Marketing research: an applied orientation, Latest Edition, Pearson Prentice-Hall.



SALES MANAGEMENT

Selling and Sales Management, Challenges in the Market, Sales Managers Job, etc

Marketing and Sales Evolution, Sales Environment; Customer, Competition, Economics,

Legal, Demography, etc

Personal Selling, Relationship Selling, Seven Steps of Selling, etc

Sales Leadership and Management, Activities of Sales Managers, Roles, Responsibilities,

Skills, Authority, etc

Organizational Buying and Purchasing, Difference b/w Individual and Organizational

Buying, Buying Process, Negotiation Skills, etc

Organizational Buying and Purchasing, Difference b/w Individual and Organizational

Buying, Buying Process, Negotiation Skills, etc

Sales Organization, Sales Force Types and Structures, Independent Sales Agents, etc

Sales Organization, Sales Force Types and Structures, Independent Sales Agents, etc

Recruitment and Selection, Importance, Planning, Assessing, Recruiting, etc

Training, Needs Assessment, Setting Objectives, Training topics, Formalized Program, etc

Compensation, Reward System Management, Financial Rewards, Non-Financial Rewards,

Other considerations, Relationship b/w Motivation and Compensation.

Evaluation, Criteria for Performance Measurement, Performance Appraisal, Comparing

Actual with Standard, Evaluating Teams, etc

Motivating the Sales Team, Models of Motivation Process, Job-Related Factors, Individual

Related Factors, Motivational Theory, etc

Sales process


1. Eugene M. Johnson, David L, Kurtz & Eberhard E. Scheuing, McGraw Hill.Sales

Management; Concepts Practices and Case, 2nd edition.



SEMINARS IN MARKETING

Introduction to SM PEST Analysis

Identify various trends in the Macro environment,impact of Macro environment changes on

any given industry

Porter Analysis

Multi-dimensional nature of competition,industry analysis using the five forces model, KSFs

of an Industry, value creation and appropriation takes place in an industry.

Competitor analysis

Strategies of competitors,identify good vs bad competitor, Leader follower and challenger

strategies, making strategies

Company analysis RBV

Value chain analysis,company’s strength weaknesses and capabilities

Customer Analysis and Strategy

Segmentation targeting and Positioning,process of segmentation and targeting, developing

effective positioning strategies

Segmentation, Targeting, Positioning (STP) 2

Product and Growth Strategies, Pricing Strategies, Promotion and IMC, Distribution

strategies


1. Marketing Strategy and Competitive Advantage By Hooley, Piercy &Nicoulaud, 4th

Edition.

2. Marketing Strategy Folder



ADVERTISING & MEDIA PLANNING

Advertising Environment and positioning.

Relationships between various elements of Advertising & Promotional tools.

ATL v/s BTL (Above the line v/s Below the line Promotions)

The Brand Communication Process.

The Economic & Social Roles of Advertising.

Advertising for Social Cause and ethical consideration. Advertising to Diverse Customer

Interests.

The Advertising Spiral and Brand Planning.

Pioneering Stage, The Competitive Stage, The Retentive Stage, The advertising as a

Management tool for Building Strong Brands and Equity.

Managing Advertising,

The Advertising Agency, Media Services, and Research Services, The full Service

Advertising Agency Organization, Competing Accounts, Advertising Brief and Agency-

Client Relationships.

Media Planning.

Media Strategy, Planning and Research, Media Objectives, Media Buying and Media

Characteristics,

The Components of the Media Plan,

The Media Schedule, The Pressure of Competition, Creative Objectives and Strategy.

Television as an Advertising Medium and its importance in media planning.

The Rating-Point System, Share of Audience, Cable Television, Syndicated Rating Services.

Features and Advantages of Radio as a medium for Advertising.

Limitations and Challenges of Radio, Types of Programming and Radio Rating.

The FM Radio and its effectiveness.

The Print Medium:

Market Coverage and Categories of Newspaper, Circulation Analysis.

Clutter in print medium and media planning issues.

Magazines as an Advertising Medium; Advantages and Disadvantages. Selectivity, Costs,

Media Competition and Media Imperatives, Cross-Media Buys, Magazine Elements,

Magazine Circulation.

Direct-Response and Direct-Mail Advertising.

Growth of Direct-Response Advertising, The Search for alternative media by Advertisers,

Data based advertising. Direct mail catalogues and coupons etc.

Advertising and forms of Sales Promotion, Point-of-purchase Advertising, Sampling, Event

Marketing, Sweepstakes and Contests, Cooperative Advertising, Trade shows and Exhibits,

Directories, Yellow Pages, and Trade Incentives.

Out of Home Advertising. Bill Boards and other Limitations.

Using Outdoor Advertising, Transit and Other out-of-home advertising cost, Scope,

Potential,

Merits and demerits.

Role of Sales Promotion, Supplementary Media and Part of Media Planning.

Trade Promotion Objective, The Shift toward Sales promotion. Samples, coupons, price

promotions and price packs, money-back offers, contests and sweepstakes, premiums,

frequency programmes, point-of-purchases displays.

Trade deals, Trade contests Incentives and Trade shows.

Books Recommended

1. Kleppners Advertising Procedure J. Thomas Russell & Ronald Lane Prentice Hall

Internet.

2. Advertising Excellence, International Edition, Bovee, Thill, Dovel & Wood.



NEW PRODUCT DEVELOPMENT

Product Concept / New Product Concept

Defining Product (at various levels)

Defining newness (New-to-the-Company, New-to-the-Market Place) New product

Categories (New to the world or market place, new product line, additions to existing product

lines, improvements & revisions to existing products, repositioning, cost reductions)

Organizing for new product / Product Development Process------A brief overview

Pre-Requisites / Motives to New Product Development

Strategic Marketing Planning

Opportunity Identification & Analysis

Corporate Decision of NPD

NPP (New Product Planning)

New product Development Team

NPD Process

I. Idea Generation & Screening

Sources of Idea Generation (Internal and External)

Idea Generation Techniques

Idea Screening (Evaluation Criteria )

Role of cross-functional team in screening the idea

Choosing the most suitable idea (best alternative)

Concept Development & Tasting

Concept Développent Technique (statement, Simulations, model etc.)

Writing the concept statement

Concept Testing

Business Analysis

Sales forecasting & Financial Analysis (Costing, Gross Margins, Profitability etc.)

Market Strategy Development

Product protocol / new product Charter

Target Market selection, segmentation, positioning strategies for the new product

Product Attributes, features & benefits

Branding

Technical Product Development & Testing

R&D

Product Design

Engineering & Production

Packaging

Coordinating with the other business functions while developing the products

Issues during product development

Product Use Testing

Test market Testing

Product Launch

Strategic Decisions

Strategic Launch Planning

Implementation of the strategic Plan

Functional Launch Plans / Sales Administration

The launch Management Plan

Reducing Cycle Time & Risk Management

Speed to Market

First Mover Advantage

Spotting potential Problems & selecting the control events

New Product Development Practices at Multinational Organizations

Cases & Examples

New Product Development Practices at SMEs / local organizations

Cases & Examples

Books Recommended:

New Product Management, C. Merle Crawford / C. Anthony Di Benedetto

4. Informational Technology

1. Programing Fundamentals

2. Data Communication

3. Operating Systems

4. Computer Networks

5. Data Base Systems

6. Software Engineering

7. Mobile Application and Development

8. Web Programming

9. E. Business

MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF,

AJK

MBA Credit Hours: 3

Programming Fundamentals

Overview of computers and programming, Overview of language for example C

language C, Basics of structured and Modular programming, Basic Algorithms and

problem solving, development of basic algorithms, analyzing problem, designing

solution, testing designed solution, Fundamental programming constructs,

translation of algorithms to programs, data types, control structures, functions,

arrays, records, files and testing programs

Practical:

Basic program, Loops, Conditional Statements, Array, Structures, Pointers

Reference Materials:

a. Problem Solving and Program Design in C / 6E Hanly&Koffman

Addison-Wesley Published: 02/06/2009 ISBN-10: 0321535421 | ISBN-13:

9780321535429

b. C How to Program, 5/E (Harvey & Paul) Deitel&Deitel, ISBN-10:

0132404168 ISBN-13: 9780132404167 Publisher: Prentice Hall Copyright:

2007,

c. Object Oriented Programming using C++ by Robert Lafore

d. Practical C++ Programming, Second Edition by Steve Ouallin

e. The C++ Programming Language by BjarneStroustrup

MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN

SHARIF,AJK

MBA Credit Hours:3

Data Communication

Data Communication concepts, Analogue and digital Transmission, Noise,

Media, Encoding, Asynchronous and Synchronous transmission. Network

system architectures (OSI, TCP/IP), Error Control, Flow Control, Data

Link Protocols, Bridging.Local Area Networks and MAC Layer

protocols, Multiplexing, Switched and IP Networks, Inter-networking,

Routing. Transport layer protocols TCP, UDP and SCTP. Application Layer

Protocols.Wireless LANs. Lab exercises using tools such as Wireshark, OpNet,

Packet tracer etc.

Reference Material:

a. Data Communications and Networking, by Behrouz A.

Forouzan, 5th edition, 2013

b. Computer Networks by A. S. Tanenbaum, D. J. Wetherall,

5th Edition Prentice Hall 2010

c. Data and Computer Communications By William Stallings 9th

Edition 2011


SHARIF,AJK

MBA Credit Hours:3

Operating Systems

Operating Systems Structures, System structures , Process Concepts

Multitasking Multiprogramming, Multithreading, CPU Scheduling,Process

management and scheduling policies, Inter process communication,

Concurrent processing, Critical sections Mutual exclusion and

synchronization, Semaphores, Monitors etc, Deadlocks,Resource allocation and

Deadlock management, Memory Management policies (Contiguous i.e.

partitioned / Segmented), Paged memory systems for Real memory, Address

translation mechanisms, Virtual memory management, Page Removal

Algorithms, Address translation mechanisms and cache management models

/ policies, File Systems,Access methods, Directory structure and protection,

File structure, Directory implementation. Disk space allocation strategies,

File allocation table (FAT), inodes, Secondary Storage,Disk I/O management

policies, buffered I/O disk caching, Spooling devices etc.


a. Operating System Concepts, 9th Edition, Silberschatz A., Peterson,

J. L., & Galvin P. C. 2012.

b. Modern Operating Systems, 3rd Edition, Tanenmaum A. S., 2008.


SHARIF,AJK

MBA Credit Hours:3

Computer Networks

Introduction to Computer Networks, network requirements and layered

architectures. ISO reference model.Data encoding/framing, error detection and

correction, DLL protocols (stop wait & sliding windows), Ethernet and

FDDI.Network layer and WANs, IP and routing, cell switching and ATM,

bridges, internetworking – the global internet.End to End Protocols, UDP,

TCP, and RPC.Application layer, security, the domain name system (DNS),

and the WWW protocols.

Recommended Books:

a. Computer Networks by Mdhulika Jain, VineetaPillai, Sstish Jain

b. Computer Networks - 4th EditionTanenbaum, Andrew S

http://172.16.0.35/searchtitle.asp?title=Computer%20Networks

http://172.16.0.35/searchtitle.asp?title=Computer%20Networks%20-%204th%20Edition


SHARIF,AJK

MBA Credit Hours:3

Database Systems

Basic database concepts, Database Architecture, DB Design Life

Cycle, Three level ANSI-SPARC Architecture, Conceptual, Logical and physical

database Modelling and design, Entity Relationship diagram (ERD),

Enhanced ERD ,Relational data model, mapping ERD to relational model,

Functional dependencies and Normalization, Relational Algebra,

Structured Query language (SQL), Transaction processing, concurrency

control and recovery techniques, Query optimization concepts.

Reference Material:

a. Database Systems A Practical Approach to Design, Implementation,

and Management, 4th Edition, Thomas Connolly, Carolyn

Begg, Addison Wesley, 2005.

b. Modern Database Management by Fred McFadden, Jeffrey Hoofer,

Mary the Prescott, Prentice Hall; 11th Edition (July 26, 2012). ISBN-10:

0132662256

c. Fundamentals of Database Systems by R. Elmasri and S. Navathe.6th

Edition, Addison-Wesley (2010). ISBN-10: 0136086209.

d. Database Design and Relational Theory: Normal Forms and All That

Jazz by C. J. Date, O'Reilly Media; 1st Edition (April 24, 2012).

ISBN-10:1449328016.


SHARIF,AJK

MBA Credit Hours:3

Software Engineering

Overview of SE, Practice & Myths; the Software Processes, Generic Process

Models: Framework Activity, Task Set, Process Patterns, Process

Improvement, CMM Prescriptive, Process Models: Waterfall Model,

Incremental Process Model, Evolutionary Process Model;

Specialized Process Models: Component Based Development, the

Formal Methods Models, Agile Development; Business Information

Systems: Components, Types, and Evaluating methods. SDLC:

Phases, System Planning, Preliminary Investigation, SWOT Analysis. The

Importance of Strategic Planning; Evaluation of Systems Requests,

Requirements Engineering. Difference between Structured Analysis and

Object Oriented Analysis, Difference between FDD Diagrams & UML

Diagrams; Data & Process Modelling; Diagrams: Data Flow, Context,

Conventions, Detailed Level DFDs; Levelling and Balancing. Logical Versus

Physical Models. The Design Process; Architecture Design Elements,

Interface Design Elements, Component-Level Design Elements, Deployments

Design Elements; System Architecture, Architectural Styles. User Interface

Design.WebApps Interface Design; Software Quality Assurance.

Validation Testing, System Testing; Internal and External View of

Testing. Project Management. Risk Management; Maintenance and

Reengineering.


a. Software Engineering 8E by Ian Sommerville, Addison Wesley; 8th

Edition (2006). ISBN-10: 0321313798

b. Systems Analysis and Design by Gary B. Shelly, Thomas J. Cashman

and Harry J. Rosenblatt, Course Technology; 7th Edition (2007).

ISBN-10: 1423912225

c. Software Engineering: A Practitioner's Approach by Roger S.

Pressman, McGraw-Hill Science/Engineering/Math; 7th Edition

(2009). ISBN- 10: 0073375977.


SHARIF,AJK

MBA Credit Hours:3

Mobile Application and Development

Mobile Development Concepts, Activities, Resource Management and

Media, Services and Content Providers, Data Storage, Security, Managing

Evolution, Tablets Graphics Speech Sensors Networking, Processes and

Threads, Deployment


a. Android Wireless Application Development, third edition, Lauren

Darcey, Shane Conder, Addison Wesley, 2012, ISBN 0321813839

b. Mobile Design and Development: Practical concepts and techniques

for creating mobile sites and web apps, by Brian Fling Publisher:

O'Reilly Media, 2009.


SHARIF,AJK

MBA Credit Hours:3

Web Programming

Theory:

Fundamentals of the Web Development, Brief Introduction, Working with

HTML Tags, XHTML Basic,

DHTML / CSS, Designing Web Template, Converting Web Template to

Web Page, java Script, jQuery

Introduction, What’s New in PHP 5.3,What Is PHP, Installing PHP

Variables, data types, expression, Decisions and loops, Functions, Objects

Handling

HTML Forms with PHP, Introducing database and SQL, Connecting to

MySQL from PHP

Retrieving Data from MySQL with PHP

Practical:

CCS, Designing Web Template, Database Connectivity, Web Page Design

Reference Materials: a. Nuckles, Craig, Web Applications: Concepts and Real World Design,

Wiley 2006

b. Programming the World Wide Web (4th Edition) , by Robert W. Sebesta,

4th edition (August 17, 2007), ISBN-10: 0321489691

c. Gosselin, Dan, et. al., The Web Warrior Guide to Web Design

Technologies, Cengage Learning, 2003

d. Zak, Diane, et. al., The Web Warrior Guide to Web Programming, Cengage

Learning, 2003

e. Jackson, J. C., Web Technologies: A Computer Science Perspective,

Pearson (LPE), 2008 Web Application Architecture: Principles, Protocols and

Practices by Leon Shklar and RichardRosen, Publisher: Wiley; 2 edition

(October 31, 2008), ISBN-10: 047051860X

f. Engineering PHP 5.3 Matt Doyle ISBN: 978-0-470-41396-8

http://www.amazon.com/exec/obidos/search-handle-url/ref=ntt_athr_dp_sr_1?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Robert%20W.%20Sebesta

http://www.amazon.com/Web-Application-Architecture-Principles-Protocols/dp/047051860X/ref=sr_1_1?ie=UTF8&s=books&qid=1225481636&sr=1-1

http://www.amazon.com/Web-Application-Architecture-Principles-Protocols/dp/047051860X/ref=sr_1_1?ie=UTF8&s=books&qid=1225481636&sr=1-1


SHARIF,AJK

MBA Credit Hours:3

E- Business

Being online

The basics, distant learning, space and time and the internet , The web is not the

internet

Defining the E-Business

Overview, Communication gateway, E-business statistics

Strategies for digital business, Strengths and advantages of E- business

BEASONS for Going Online

Expanding market reach, generating visibility

Strengthening business relationship, Responsiveness, Offering new services, Cost

reduction

Just in time inventory, preventing financial loss, Relevance to IT, Concerns for

going online.

Differentiating Between E-Business Categories

Overview , Categories

Using the new online business

The interoperable network , The new economy

Preparing the online Business

Competitor Analysis on the internet

Locate your competition , Collecting competitive information

The Fourth Channel

Understanding the fourth channel

Driving Business Process Re- Engineering

Introduction to business processes re-engineering

Designing, Development, And Deploying the System

Identifying the online business, developing a business plan, preparing for the

Electronic

Revolution

Designing and development, Building a pilot, going into production, connecting the

internet , Verifying the results

Selecting the Technology

Internet networking ,Internet Protocol suite ,The domain name system , ATM

Network

Deciding on the enterprise Middleware

Mail and collaboration ,Security software ,Database management system

Marketing Strategies on the WEB

Promoting your E-business

Direct Marketing

Spam

Search Engines and portals

Finding something on the net, Different types of search engines ,Using a search

engine

Shopping and ORM Solutions

Reasons for ORM, Business requirements, succeeding in the ORM market ORM

solutions, Comparison of the procurement solution

Comparing Web Technologies

Finding the right browser ,The hypertext markup language

Security on the internet

Creating a security strategy ,Cryptographic tools ,Application of cryptography

Imaging on the internet

Image business ,Image concepts

Playing via the Net

Postpaid payment systems ,Instant paid payment system ,Prepaid payment system

Recommended Books:

1. The E-Business (Evolution)By: Daniel Amor, Publishers: Prentice Hall PTR

, Upper Saddle River, NJ 07458

Documents

MBA 1.5 yrs