3
L2TMedia leverages a higher level of support from Google, Bing and Facebook. Drives more VDP views and exposes your current incentives Captures more mobile traffic and calls Focuses on best-performing keywords Dynamically serves inventory ads Drives high-quality traffic Brings highly qualified shoppers back to your website Dynamically serves inventory ads on premium auto websites Engages active and ready-to-buy shoppers at the right moments in their journey Reaches shoppers outside of the search VDP Views Paid Searc Display Video Dynamic D SEO Paid Socia Total Views Traffic 526 37 178 45 135 109 Paid Search Display Video Dynamic Display SEO Total Visitors 21 46 17 VDP Views 692 Total Reviews 300 Average Time On Site 6:25 6 h1.42% h0:19 i 0.1% DASHBOARD DATE Overview February 2017 ummary 4 • PAID SEARCH • DISPLAY ADVERTISING • VIDEO ADVERTISING • PAID SOCIAL • SEO • INCLUDING VDPConnect Our L2T Performance Dashboard allows you to measure the effectiveness of live campaigns with real-time reporting. 3 Our innovative and expert team guides you to determine strategy, assign the proper budget, execute campaigns and track results. 2 1 That’s our focus and we’re sticking to it. Mazda Digital Certified Program Visit l2tmedia.com/mazda THE DIGITAL MARKETING EXPERTS CALL 888.331.9292 What L2T Paid Search Does for you What L2T Display Does for you

Mazda Digital Certified Program • PAID SEARCH • DISPLAY …mazdadigitalcertified.com/Content/docs/l2t_digad.pdf · 2020-01-06 · Brings highly qualified shoppers back to your

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Page 1: Mazda Digital Certified Program • PAID SEARCH • DISPLAY …mazdadigitalcertified.com/Content/docs/l2t_digad.pdf · 2020-01-06 · Brings highly qualified shoppers back to your

L2TMedia leverages a higher level of support from Google, Bing and Facebook.

Drives more VDP views and exposes your current incentives

Captures more mobile traffic and calls

Focuses on best-performing keywords

Dynamically serves inventory ads

Drives high-quality traffic

Brings highly qualified shoppers back to your website

Dynamically serves inventory ads on premium auto websites

Engages active and ready-to-buy shoppers at the right moments in their journey

Reaches shoppers outside of the search

Star Rating

4.3

3.8

2.5

Star RatingReviews

540

106

128

Source

Google

Facebook

Yelp

Social Impact Engagements

1000

750

500

250

002/01 02/02 02/03 02/04 02/05 02/06 02/07 02/08

1,124Total Cummulative Engagements

Average Time On Site

Paid Search

Display

Video

Dynamic Display

SEO

Paid Social

1:35

0.21

0:39

0:46

1:07

0:13

6:25Average

VDP Views

Paid Search

Display

Video

Dynamic Display

SEO

Paid Social

390

184

248

252

360

107

692Total Views

Traffic

526

37

178

45

135

109

Paid Search

Display

Video

Dynamic Display

SEO

Total Visitors

21

Leads

Total Leads 46

Paid Search

Display

Video

Dynamic Display

SEO

8

3

9

17

VDP Views

692Social Engagements

1,124Total Reviews

300Average Time On Site

6:25526Traffic h 1.42% h 0:19 h 26 h 4.1%i 0.1%

46Total Leads h2.3%

New WidgetDEALER DASHBOARD DATE

Dealer Group of Anywhere Overview February 2017

Dealer of Anywhere

OVERVIEW DASHBOARD

Performance Summary4

• PAID SEARCH• DISPLAY ADVERTISING• VIDEO ADVERTISING• PAID SOCIAL• SEO• INCLUDING VDPConnect

Our L2T Performance Dashboard allows you to measure the effectiveness of live campaigns with real-time reporting.

3

Our innovative and expert team guides you to determine strategy, assign the proper budget, execute campaigns and track results.

21

That’s our focus and we’resticking to it.

Mazda Digital Certified Program

Visit l2tmedia.com/mazdaTHE DIG ITAL MARKETING E XPERTS CALL 888.331.9292

What L2T Paid Search Does for you What L2T Display Does for you

Page 2: Mazda Digital Certified Program • PAID SEARCH • DISPLAY …mazdadigitalcertified.com/Content/docs/l2t_digad.pdf · 2020-01-06 · Brings highly qualified shoppers back to your

Visit l2tmedia.com/mazdaTHE DIG ITAL MARKETING E XPERTS CALL 888.331.9292

Engages targeted shoppers in a very cost-efficient way

Captures more targeted traffic based on shopper profiles

Let L2T produce your video

Advertises where shoppers are spending quality time

What L2T Video Does for you What L2T Paid Social Does for you

Hyper-targets ads to car shoppers on Facebook and Instagram

Exposes your inventory and incentives with VDPConnect

Engages and connects with car shoppers and customers

Technology Fee $199/month

VDPConnect FOR PAID SOCIAL

CHOOSE ONE: CHOOSE TWO: CHOOSE THREE:

Branded, regional, new car (VDPConnect)

Branded, regional, new carBranded, regional, new carBranded, regional, new car •

•••••••••••

••••••••

•••••

•••

PartsUsed car VDPConnect

Paid SocialPaid SocialUsed car

Competitor

DisplayDisplayDisplayDisplay

ConquestService

VDPConnect for DisplayLocation-based Targeting DisplayService

Used car

CHOOSE AT LEAST THREE:

VideoVideoVideoVideo

New car Spanish

ServiceUsed car

Used car VDPConnect

BASIC ADVANCEDSTANDARD

$1,500 - $2,999$999 - $1,499 $3,000 - $5,999 $6,000 +DOMINATE

Mazda Advertising ProgramPACKAGES

WEBSITE CREATIVE SERVICES

$479/month

Page 3: Mazda Digital Certified Program • PAID SEARCH • DISPLAY …mazdadigitalcertified.com/Content/docs/l2t_digad.pdf · 2020-01-06 · Brings highly qualified shoppers back to your

Visit l2tmedia.com/mazdaTHE DIG ITAL MARKETING E XPERTS CALL 888.331.9292

Increases organic relevancy

Claims local citations

Ensures presence in branded/local searches

Reaches and maintains top organic search positions

What L2T SEO Does for you

Find the SEO Package That’s Right for you

Local SEO Presence Plus- Optimize all major local citations (including Google My Business page)

Keyword research

Setup and monitor Google & Bing Webmaster Tools

Facebook and Twitter page setup

Setup and optimize YouTube

Create blogs

Optimize onsite content

Blog posts

Create custom website page

Off-site linking

1 page 2 pages 3 pages

2/month 3/month 4/month

1/month 2/month 3/month

6/month 8/month 10/month

-

BASIC STANDARD ADVANCED

$899 $1,299 $1,599STANDARD MONTHLY BUDGET/MONTH /MONTH /MONTH