May’14

Etisalat Video Store

Video Store_Revenue – May’14

Month Sub_Rev Ren_Rev Total Rev% Growth

Jan'14 94 1,90,097 1,90,191 94%

Feb'14 87 2,58,758 2,58,845 36%

Mar'14 152 3,68,960 3,69,112 43%

Apr'14 2821 5,27,252 5,30,073 44%

May'14 167 5,71,502 5,71,669 8%

Visitors Trend – May’14

Month Unique Visitors Total Sub Request Add-ons Churn Total video

views

Mar'14 11,892 19,353 19,130 1,761 4,534

Apr'14 9,503 17,890 16,300 4,823 4,099

May'14 10,684 9,457 9,211 2,006 6,301

Total 32,079 46,700 44,641 8,590 14,934

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• Top 10 categories contributes 91% of the total downloads• Out of top 10 sub categories 49% is of Arabic Content

Content_Category/Sub Category – May’14

Sub Categories VVS

Nancy Ajram Hits 698

International Pop Hits 531

Katrina Kaif Special 289

Nawal El Zoghby Songs 282

Arabic Top 20 249

Top 5 Category Downloads

Arabic Music 2112

Bollywood World 1073

International Music 682

Bollywood Movies 355

World Music 285

Top 20 Content Consumed – May’14

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Sr.No Title Category Downloads1 Jennifer Lopez featuring LL Cool J - All I Have International Music 1112 Britney Spears - Born To Make You Happy International Music 893 Nancy Ajram - Ya Kethar Arabic Music 884 Jennifer Lopez - Baby I Love U ! International Music 855 Britney Spears - (You Drive Me) Crazy International Music 696 Nancy Ajram - Meen Dah Elly Nseik Arabic Music 687 Nancy Ajram - Sheikh El Shabab Arabic Music 648 ETT - Mashallah Bollywood Movies 639 Nancy Ajram - Mogabah Arabic Music 61

10 Ek Tha Tiger - Laapata Bollywood Movies 5811 Nancy Ajram - Mashy Haddy Arabic Music 5412 ETT - Saaiyara Song Bollywood Movies 5313 Britney Spears - Oops!...I Did It Again International Music 5214 New York - Hai Junoon Bollywood Movies 4815 Nancy Ajram - Wahshany Ya Masr Arabic Music 4316 Nancy Ajram - Eftah Albak - Live Arabic Music 4317 Jennifer Lopez featuring Fat Joe and Big Pun - Feelin So Good International Music 4218 Nancy Ajram - Ya Tabtab Arabic Music 4019 Dhoom 3 - Tu Hi Junoon Bollywood Movies 3720 MJ - They Don't Care About Us King Of Pop - MJ 37

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Top 20 Devicewise – Downloads – May’14

• Nokia contributes the major 80% of the downloads.• Below is the overall breakup of handset wise % contribution.

Month Nokia Others Samsung Blackberry IPHONEMar'14 81% 7% 5% 5% 2%Apr'14 76% 11% 6% 3% 4%May'14 80% 9% 6% 2% 3%

Football World Cup 2014 - Content

• We are pleased to inform you that we are getting the following video content for the FIFA World Cup 2014.

• We have few sample videos which you can download from the below link. http://we.tl/jIAF8ATCZM

• This content will be live on the portal from 11th June onwards.

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Roadmap – Jun’14

•Football World Cup content to be promoted throughout the month to increase consumption & acquisition.

•3 Day FREE trial on AED 2 to be promoted on Bulk SMS to achieve better ARPU.

•Ad-Campaign promotions to be done aggressively to acquire new users this month.

•Tagalog content - Contract to be signed with couple of new partners & content expected to arrive by 3 rd week of June.

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Thank You

904/21/23