May WebSphere Platform Launch

May WebSphere Platform Launch

Enhanced Foundation and Tools

Pre-Packaged Business Infrastructure

WebSphere Delivers Dynamic e-business

Enhanced Foundation and Tools


WebSphere Delivers Dynamic e-businessWebSphere EvolvesPlatform for Dynamic e-business

Key Integration Points Foundation - WebSphere Application Server and Application

Development Tools Presentation capabilities to maximize productivity Deployment capabilities to maximize web traffic performance

June 28, 2000

WebSphere software platform

14

12

10

8

6

4

2

01999 2000 2001 2002 2003 2004

Application Server MarketSource: IDC 2000

Accelerating e-business Platform Market

Val

ue

(US

$B

) 40

20

0 IBM BEA

WebSphere: Fastest Growing Platform

Mar

ket

Sh

are

(G

IGA

)

Application Server MarketSource: GIGA Apr 2001

1999 2000

35,000 customers worldwide

9,000+ ISV applications

7,000 certified professionals

WebSphere Market Success

Nasdaq

Cigna

Siemens

Heineken

Boeing

Shell

Bank of Ireland

State Farm

J P Morgan

HSBC

IT Ergo

Barclays

US Mint

Farmers Insurance

UBS

MetLife

US Air Force

Southwest Airlines

Merrill Lynch

Chase Manhattan Bank

Bank of Montreal

Bank of Nova Scotia

AXA

UPS

Coca-Cola

Deutsche-Bahn

Borders

Kemper

Ford

Agricultural Bank of China

Post Office (EMEA-UK)

Nordea

American Express

Fortis

Marriott

First Union

BNP

Toys R Us

Bayer

Credit Suisse

Blue Cross Blue Shield SC

BASF

Aetna

Prudential

Nestle

Caterpillar

AT&T

Wal-Mart

Sears

GTE

Morgan Stanley

PaineWebber

Bristol-Myers Squibb

DaimlerChrysler

Kimberly Clark

Top Flight Customers

Web Publishing Web Publishing

e-business Transactions e-business Transactions

Internal Integration Internal Integration

Value NetworksValue Networks

Dynamic e-businessDynamic

e-business

Source : The McKenna Group, IBM Market Research

ntelligent transactions

ntegration

nfrastructure

B

U

S

I N

E

S

S

V

A

L

U

E

Dynamic e-business

Greatest business value

Most platform agility and efficiency

Best developer value based on open standards

WebSphere Answers

EffectiveExploit the e-business opportunityReact more quickly than competitorsAttract and retain a loyal customer baseReach customers and employees anywhere, anytime

FastRespond rapidly to changeReduce time to marketGrow seamlessly

EfficientDrive for tighter integration to cut expenseMaximize performanceReduce implementation costs

Answering the Market

Incorporating integration and BPM in a transactional context Enhancing foundation with version 4.0 Delivering pre-packaged business infrastructure Widest support for open standards -- leader in web services

Customer and Partner Applications

Application Accelerators

Foundation Extensions

e-business Foundation

Development Presentation Deployment Integration

May 30, 2001

Platform for Dynamic e-business

Realize greatest business value versus competition Over twice the performance throughput per $ invested

Deliver the technology required for dynamic e-business First with Web services technologies - SOAP, WSDL, UDDI First with J2EE added value optimized for dynamic web transactions

Easily start with an e-business platform adaptive to change via superior configuration flexibility, extensibility and scaleability Leverage your existing assets to build robust e-business infrastructures

Broadest range of complementary, integrated middleware Over 9,000 ISV applications available (500% YTY growth)

Establish the most productive developer environment through a full range of integrated and extensible AD tools

Greatest number of certified developers 7,000 professionals worldwide across industries, disciplines

WebSphere Platform

Three New Offerings enable you to...

Accelerate exploitation of dynamic e-business for competitive advantage Single installation, single source for complete solution

Implementation results seen in days, not months• 30- 50 % cycle time reduction results

Rely on integrated technology based on solid foundation Reach across the enterprise from host systems to customers

• Internet access for PC's, cell phones, PDA's supported Process integration inside and outside company boundaries

• Based on open standards, Web services

Realize great return on investment IBM integrated solution costs less than multi-vendor competition $10M annual benefits cited at one key customer Development costs reduced 50% at another


Ability to ExecuteAbility to Execute

with point product technologywith point product technology

Ability to Execute with the Ability to Execute with the WebSphere Software WebSphere Software

PlatformPlatform 50% Code reuse

Financial benefit of $10.3M

Reduced development cost 50%

Application running in 90 days

7,000 certified professionals

Reduced cycle time 30 - 40%

B

U

S

I N

E

S

S

V

A

L

U

E

Delivering Dynamic e-business

Enhanced Foundation and ToolsWebSphere Application Server Version 4.0WebSphere Application DevelopmentWebSphere Studio Workbench



A single Web services-enabled J2EE certified technology base is the core of Version 4.0

Different configurations add or subtract services to the core to meet the needs of different groups of customers

WebSphere Application Server v4.0



Standard Edition

Standard Edition

Advanced Edition

Advanced Edition

Enterprise Edition

Enterprise Edition

OS/390 Enterprise

Edition

OS/390 Enterprise

Edition

WebSphere Application Server Version 4.0

Increased customer flexibility, easier growth

Faster time to market of configurations for niche needs

First step to dynamic electronic licensing, configuration

Dep

loym

ent

Qo

SProgramming Model

QoS

Full Distributed QoS

Standalone Server QoS

Extensible Enterprise QoS

WebSphere Application Server Version 4.0


Standard Edition

Standard Edition

Advanced Edition

Advanced Edition

Enterprise Edition

Enterprise Edition

OS/390 Enterprise

Edition

OS/390 Enterprise

Edition

Ease of Deployment

RAS and Performance

Dep

loym

ent

Qo

S

WAS Advanced EditionWAS Advanced Edition

WebSphere for z/OS WebSphere for z/OS

WAS Enterprise EditionWAS Enterprise Edition

Development--only Config Option Development--only Config Option

Programming Model QoS

J2EE & Web Services

Single Server Config Option Single Server Config Option

Version 4.0 Configurations

WAS Advanced EditionWAS Advanced Edition


WAS Enterprise EditionWAS Enterprise Edition

Development--only Config OptionDevelopment--only Config Option


J2EE & Web Services

Deployment QoS

Ease of Deployment

RAS and Performance

Single Server Config OptionSingle Server Config Option

New Single Server Configuration

Same Web services,J2EE runtime

Browser-based adminw/o clustering, workloadmanagement

Very rapid deployment; fewerpre-reqs, small footprint

For stand-alone department and small or medium business applications

Free development-only license for Linux and Windows

Version 4.0 Technology Highlights

Full Web services support (SOAP, UDDI, WSDL, XML, J2EE 1.2) including robust integration and transaction technology

Unparalleled connectivity including J2EE JCA, CORBA, Active-X and expanded database support (native and JDBC)

EJB 2.0 Message Beans and JMS Listener Support

EJB Extensions - Globalization, Business Rules and Process Flow Intelligent adjustments to client locales for time zone, currency, language, etc. Dynamic updates without re-coding when business practices change Agile and adaptable business process flows via BPBeans technology preview

Expanded price/performance leadership via dynamic EJB reloads, dynamic caching (multi-tier, JNDI), txp optimization, etc.

IBM Performance Benchmark Application (freely available on Web)

More than double JDBC throughput per $ of investment 75% greater EJB transaction throughput per $ of investment Near linear growth in scaleability performance Improved WAS v4.0 technology will drive even greater performance (15% - 200%)

ProcessorsProcessors1 6 12

0

500

1000

1500

2000

WebSphere

EJB dynamic pages/second

1 6 120

500

1000

1500

2000

2500

3000

JDBC dynamic pages/second

http://www6.software.ibm.com/dl/websphere27/benchmark-p)

Other

Performance & Scaleability

Virtual users0 10 20 30 40 50

300

200

100

0

Pagesper second

WebSpherePeak: 720 pps, 450 virtual usersA.R.T.: 0.3 secBorland AppServer

Peak: 84.3 ppsA.R.T.: 0.6 sec Sybase

EAServerPeak: 45.6 pps, A.R.T.: 1.0 sec

Title Search

BE

TT

ER

IBM's WebSphere Application Server, Advanced Edition 3.5 was by far the fastest and most scalable server on the scenario test. At its peak, it maintained 4,000 virtual users at 177 pages per second. Because of its sophisticated dynamic page-caching algorithms, WebSphere was also the clear winner on the title search test. It also had the best A.R.T. at peak performance on nearly all of the tests.

Source: Sahil Gambhir, PC Magazine http://www.zdnet.com/products/stories/reviews/0,4161,2713476,00.html

“”

WebSphere Application Server Wins PC Magazine Editors Choice

Hewitt Associates Major global human resources consulting firm Manages $300B retirement funds for 150 client companies

Direct access to accounts for business partners Full B2B integration based on open standards Real time transactions with token encryption security

The proof

“We achieved full B2B integration [at Hewitt] using advanced open standards technologies running on WebSphere Application Server. And we did it under five months. We estimate it would have doubled the cost and time involved if we had built all the pieces from scratch.

—Tim Hilgenberg, Chief Technology Strategist,

Business Logic Corp.

”

WebSphere Application Server

GA 3/30/01 for Z/OS and OS/390 6/30/01 Advanced Edition 2H01 Enterprise Edition

Platforms Windows Linux Solaris HP-UX AIX OS/390, z/OS OS/400

Configuration Options Advanced Edition

Single Server OptionDevelopment-only Option

Enterprise Edition z/OS and OS/390 WebSphere Technology for

Developers preview technologies

Pricing $35,000/CPU for Z/OS $12,000/CPU Advanced Edition $8,000/CPU Advanced Single Server No charge for Development Server

Web Services Enabled

WebSphere Application Server4.0 Packaging

IBM AD =Comprehensive

Integrated DevelopmentEnvironment

+ Broad Middleware and Platform Support

+ Growing Developer Community

+ Leadership in Open Technologies

WebSphere Developer Value

WebSphere Application Development A flexible and extensible development environment

Comprehensive and integrated

Broad middleware and platform support

Full application development life cycle

Leverage complementary third-party tools

Integrated iRAD capabilities

An integrated open programming model Leadership in open technologies and standards

Rapid support for new technologies -- e.g., Web services, mobile, voice

Tight integration with WebSphere Software Platform

Expanding Business Partner and Developer community added value WebSphere Developer Domain, developerWorks, alphaWorks

IBM/Partner Education and Training

Design Patterns and Intellectual Assets -- e.g., templates, papers, etc.

Key WebSphere AD EnhancementsNo Cost J2EE and Web Services Application Server for Developers

WebSphere Application Server, Advanced Edition Development-only Option Electronic Support and Community Resources

New Application Development Tools Delivering Expanded J2EE, Web Services and e-business Middleware Support

VisualAge for Java v4.0 WebSphere Studio v4.0 Expanded WebSphere Software Platform support (WAS, Mobile, JCX, etc.) Technology previews of next generation IBM application development

environments

New WebSphere Studio Workbench tool development kit Open development kit for building and integrating tools Technology foundation for IBM's next generation of application

development tools Growing industry support among application development tools vendors Available via IBM PartnerWorld

Business Process Modelingƒ Holosofx

Requirement Managementƒ RationalSuite Analyst Studio

Application and Data Modelingƒ RationalSuite Developer Studio

Web Content Managementƒ Interwoven SiteExpress

Software Configuration Management

ƒ Rational ClearCase / ClearQuest

ƒ Merant PVCSƒ Serena ChangeMan

Quality Assurance / Performanceƒ RationalSuite Test Studioƒ Sitraka

Business Process Integrationƒ CommerceQuest

Rules based developmentƒ Versata

Connectorsƒ Extricityƒ Neon

Development toolsƒ Instantiationsƒ Macromedia

Application and Data Modeling

Business Process Modeling

Qua

lity

Ass

uran

ce

Req

uire

men

ts M

gmt

Software Configuration Management

Web Content

Data Code

Web C Mgmt

WebSphere Studio Workbench Partners

Bus

ine

ss R

ule

s

NavigatorView

PropertyView

Content Editable View(s)

Content Outliner

TaskList

Platform APIs / Extension Points

Common Services•Resource Management•Project Model•Team Programming Model•Scripting Support•Debugging•Extensibility Framework

Desktop

StandaloneTool

WebTooling

ModelingTool

Common Frameworks•Widget Toolkit•UI Frameworks•Source Editing Framework•Graphics Editing Framework•MOF and XMI•Builders, Markers, Help

Platform APIs / Extension Points

Common Services

Desktop

Java ToolingIDE

Repository

Common Frameworks

Technologies to open source

CCLTInterface

CVSInterface

OtherInterfaces

Resource ManagementProject ModelTeam Programming Model

DebuggingExtensibility framework

Widget ToolkitUI FrameworksEditing FrameworksBuilders, Markers, Help

PublishedExtension

Points

ISV plug in - or contribution

WebSphere Studio Workbench An Open Tool Development Kit

Rapid ADTools

WAS WAS Advanced EditionAdvanced Edition


WAS WAS Enterprise EditionEnterprise Edition

Development--only Config Option


J2EE & Web Services

Single Server Config Option

No-cost Application Server for Developers

Free Development-Only Optionƒ Full J2EE and Web services

programming model w/o the admin overhead

ƒ Electronic support and community via WebSphere Developer Domain; phone support also available (optionally priced)

ƒ Licensed for development-only usage; AE Single server configuration on Windows or Linux

Supported by third-party and IBM tools (e.g., same runtime as integrated into WebSphere Studio and VisualAge for Java)

Complemented by WebSphere Developer Domain and WebSphere Technology for Developers preview program

J2EE and Web Services Development

Industry's first Integrated AD environment for J2EE, XML, SOAP, WSDL, UDDI and other Web Services standards for dynamic e-business

The first development environment (server + tools) that enables developers to build Web Services for deployment across multiple Java platforms

Supports open standards: XML, HTTP, UDDI, SOAP, WSDL, and J2EETM

Supports publishing/finding Web service descriptions in public/private UDDI registries

Generates Java code that implements the interface to a Web service (WSDL/SOAP)

Extends existing applications easily and turns them into web services enabled e-business applications (legacy asset analysis and leverage)

Supports Visual Workflow Composition of Web Services

Sample code, design patterns and education and training

CareTouch Lifecare health Company Online support for patient services

Carepanion Application Robust e-commerce site in 85 days 2500 concurrent users initially, open ended scaleability

The proof

“We estimate we saved two to four weeks of development time and reduced the cost of building the solution by approximately 1.4 million dollars...Sometimes building interfaces can be a challenge, but with the integration of Visual Age for Java with WebSphere, it was very easy.

—Dr. Prasuna Dornadula Vice President, Web Development”

WebSphere ApplicationDevelopment Tools

WebSphere Application Development V4 Packaging

Configuration Options VisualAge for Java Professional Edition VisualAge for Java Enterprise Edition WebSphere Studio Professional Edition

Includes VisualAge for Java PE WebSphere Studio Advanced Edition

Platforms Development:

Windows Deployment:

All WebSphere Server Platforms

GA 7/20

Pricing VA for Java PE: $149 VA for Java EE: $2999 WS Studio PE: $599 WS Studio AE: $1999


Enhanced Foundation and ToolsWebSphere Application Server Version 4.0WebSphere Application DevelopmentWebSphere Studio Workbench

Pre-Packaged Business InfrastructureWebSphere Business Integrator Version 2.1WebSphere User Experience for Multiplatforms Version 1.1WebSphere Everyplace Access for Multiplatforms Version 1.1


Nearly half (46%) of enterprise customers surveyed prefer to purchase a completely integrated solution

Content Management and Application Integration software were the two highest rated technologies to be purchased with a Web Application Server (portals and personalization closely followed)

54%

31%

22% 18%

Content Mgmt SW App

Integr SW

Portal SWPersonalization

Srvr

0%

20%

40%

60%

80%

100%

Component technology priority(Along With Web Application

Server)Source: IBM Internal Study

38%

46%

16%

0%

20%

40%

60%

Approach to establishing e-business solution

Prefers to purchase e-business components,led by infrastructure and integration

Prefers to purchase a completely integrated e-business solution, led by the application decision

Not Sure

Buying Behavior Analysis

Pre-packaged Business InfrastructureWebSphere Business Integrator Version 2.1

Business process automation, management, and optimization upheld by industry dominating enterprise application integration

ƒDeliver frictionless process integration inside and outside the company boundaries leveraging existing organizational resources including applications, people and best practicesƒModel and automate business processes across the supply chainƒReact dynamically to business changes with an open, standards-based offering

built on industry-leading middleware

WebSphere User Experience Version 1.1 and

WebSphere Everyplace Access Version 1.1 First in the industry to provide a unique customer experience, extended to the

wireless Internet, measurable to 24X7 availabilityƒAttract and retain customers employing a personalized portalƒDynamically respond to web trends and analysis gathered across your entire web infrastructureƒReach customers and employees anyplace, anytime, with consistency across access points - including the capability to translate text to speechƒImprove customer satisfaction with measurable reliability and customizable quality of service

WebSphere Business Integrator

Challenges

Up to $4.4 Billion was lost in e-commerce revenues in 1999 due to inadequate infrastructure that led to poor site and service performance.

—Source: Zona Research

“


”

Challenges

Backend infrastructure and processes to support e-commerce

e-commerce web sites

Source: Goldman Sachs E-Commerce/Internet 1999

1%

99%

Up to $4.4 Billion was lost in e-commerce revenues in 1999 due to inadequate infrastructure that led to poor site and service performance.

—Source: Zona Research

“

”


What lies beneath the surface

The solution

TradingPartner

Management

EnterpriseResourcePlanning

CustomerRelationshipManagement

PARTNERS

CUSTOMERS

In an e-business world, processes are not isolated to individual applications... they span your enterprise... and beyond.

Single infrastructure

Enables agility

Significant enterprisewide savings

Complete system management

Manage and improve

service levels


Web

Sp

her

eB

usi

nes

s In

teg

rato

r Private Exchanges

Direct Partner

Connection

Public Exchanges

Partner 1

Partner 3

Partner 2

Head Office

Division 1

Division 3

Division 2

Single infrastructure

Intercompany process management

Significant enterprisewide savings

WebSphere Business IntegratorScenario

AT&T Shortened customer response time from 60 days to 5 days

Increased quality and customer service

Improved process visibility

and management

First Union Reduced cycle time 30-40%

Implementation time was 10-days for production pilot

Aetna Insurance Business Agility : Envision new offerings and rapidly deploy them

Business Visibility : Highlighted business anomalies - previously unseen

The proof

IBM's Business Process Management bridges the gap between the business and IT.

—Scott Fleming, First Union“ ”

It took two weeks to build the prototype process model, designed by business users and implemented by the IT department.

—Bob Miano, Aetna Insurance

“ ”


Configuration Options Messaging middleware and business

integration Integration adapters One-to-many connectivity model, plus

transformation, intelligent routing and information flow modeling

Workflow management Access Management Personalization Integrated application development

workbench Automated Business-to-business

integration Electronic Data Interchange Application Serving

WebSphere Business Integrator Packaging


GA 5/31

Pricing $45,000/cu Enterprise Deployment $25,000/cu Entry Configurations $15,000/cu Development

WebSphere User Experience

Standards for user experiences are rising

Competitors are just a click away

Need to attract, engage and retain customers

Need to provide user experience

at a reasonable cost

Challenges

They don’t know who I amThey don’t know what I like

They can’t make recommendations


Deliver a world-class user experience

Increase customer loyalty through personalization

Flexible and scalable for rapid e-business growth

Leverage existing investments

Improve productivity,

satisfaction and profitability

The solution

CustomizationPersonalization

RecommendationsPortalization and syndicated content

High quality content


Push Server TechnologyPush Server Technology

Presentation

Personalization

Portal

+

EnterpriseContent

Management

Enterprise Digital Assets

Web Content

Published Content and JSPs

Third Party Feeds

Enterprise Applications

Site Analysis

Language TranslationLanguage

Translation

Load Balancing Caching Quality Of ServiceLoad Balancing Caching Quality Of Service

We

b A

pp

lic

ati

on

Se

rve

r

Developers Tools

Web Content Management

DeploymentDevelopment

Approval

Site Visitor

WebSphere User ExperienceHow it works

Differentiate yourself

Continuous improvement

Increase customer loyalty

Scenarios

Internet user Bank Portal

Bank

e-Banking

Mortgages

Investments

Consumer Banking


“We are excited about IBM’s two new WebSphere offerings WebSphere Everyplace Access and WebSphere User Experience. They will greatly enhance our ability to deliver the robust, next-generation e-business systems required by our customers.

—Joe Lindsay, Chief Technology Officer, eBuilt”The new product offerings to support WebSphere will allow Bekins to offer a robust, flexible and personalized experience for each of the end users. The J2EE compliant Portal server is a welcome addition to the family and will be implemented at Bekins to support Internet based access for PC's, cell phones, PDA's and other pervasive devices. IBM is now a 1 stop shop for designing, creating and delivering dynamic e-business solutions.

“

”—Randall Mowen, Director of Data Management & e-business Architecture, The Bekins Company

WebSphere User ExperienceThe proof

WebSphere User Experience PackagingConfiguration Options WS Personalization (4 cpu licenses) WS Site Analyzer (1 cpu license) WS App Server, Adv. (4 cpu licenses) WS Studio (1 developer license) Interwoven TeamXpress (1 cpu license) IBM Content Mgmt (1 cpu license) WS Portal Server (4 cpu licenses) Integration scenarios and sample code

Language Support Personalization, Site Analyzer, App

Server, IBM Content ManagerEnglish, French, Spanish, Italian, German, Japanese, Chinese (Simp and Trad), Korean, Brazilian Portuguese

Portal Server, Interwoven TeamXpress English

IBM Content Manager supports 13 other languages

Platforms AIX NT/Windows 2000 Solaris some products have additional

platform support including Linux

Optional Components WS Translation Server Push Technology WS Edge Server 1 Year Supportline

Availability 5/31/01

Price $261,000 (across 4 cpu license)

Competitive Price Comparison

$500K SW+ Integration Services


WebSphere Everyplace Access

Demand for anytime, anywhere access to your e-business

Desire to protect existing Web investments and infrastructures

Complexity of dealing with new technology

Challenges

I don't have mobile access to the siteI don’t have voice interaction


Easy access to your e-business from any contact point

Lower development costs and decreased time to market

Consistent e-business experience through multiple channels

A scalable, integrated, standards-based solution

The solution


How it works

Application Server

WML, HDML, markup

languages

HTML+annotation

VoiceXML

VoiceXML browser, speech recognition and text-to-speech engine

Dynamic content adaptation and

streamlined delivery

Voice

Tools to design, develop and deploy applications

Site Visitor

Text & Images


Connect from home

Do your banking during a meeting

Use voice recognition to access an account from your car

Scenarios

Customer

Wireless network

Internet

Bank

Banking

Stocks

Mutual funds

Money marketaccounts

Telephony gateway

IBM WebSphere Everyplace Access

Tom.com Time to market - first voice portal in mainland China Extended reach - users can get information on weather, travel, news, entertainment,

finance, using voice interaction

Kaifeng Securities WAPHead! is helping Kaifeng Securities bring mobile stock trading to China, with

WebSphere technology

VoiceRite

The proof

IBM WebSphere Everyplace Access

We are confident that within five years, we will generate an annual estimated profit of RMB 18 million (US$2.25 million) through Net transactions, compared to RMB 16 million (US$2 million) from direct sales.

—Mr. Hu Yanru, General Manager, Kaifeng Securities

“”

WebSphere Everyplace Access provides an exciting tool for our company to provide solutions for the reuse of existing Web content for the next generation of voice response technology.

—Joshua Shrager, Chief Executive Officer, VoiceRite

“”

This voice portal platform enabled us to deploy a speech system with high accuracy which our users enjoy which we can easily scale as its popularity grows.

—Lei Lei Wang, General Manager, TOM Voice

“”

WebSphere Everyplace Access Packaging

Offering Components WebSphere Transcoding

Publisher Version 3.5 WebSphere Voice Server

Version 1.5 WebSphere Application Server,

Advanced Edition, Version 3.5 WebSphere Studio, Advanced

Edition, Version 3.5 VisualAge for Java, Enterprise

Edition, Version 3.5

NLS* English, French, Spanish, Italian,

German, Japanese, Chinese (Simp and Trad), Korean, Brazilian Portuguese

*Voice Server speech technology supports only U.S. and U.K English, French and German

Platforms AIX NT/Windows 2000 Solaris Linux*Voice Server supports NT and AIX but runs

on a separate machine

Optional WebSphere Edge Server WebSphere Translation

Server 1 Year SupportLine

Availability 5/31/01

Price $49,500 per CPU

Competitive PriceComparison $75,000+ Integration Services


Web Publishing Web Publishing

Market-Leading Application Serving

Web to Host Leadership Simplified Web Page

Development

e-business Transactions e-business Transactions

Number One Commerce Application Award-Winning Advanced Application Server Advanced and Integrated Application Development User Experience and Everyplace Access Offerings Edge Serving for 24x7 Availability Internal Integration Internal Integration

Value NetworksValue Networks

Messaging and Integration Market Leader Business Process Management WebSphere Business Integrator Offering Industry Focused Solutions (MQFSE)

Dynamic e-businessDynamic

e-business

Intelligent transactions built on highest level of process integration and most comprehensive, standards-based e-infrastructure software

Delivering Dynamic e-business

Only WebSphere supports the full range of standardsthat deliver dynamic e-businessAll of the products and pre-packaged offerings deliver support for Web services and IBM is leading the industry in the vision and commitment to dynamic e-business.

Only WebSphere is delivering the performance forcost and market leadership in application servingWebSphere Application Server Version 4.0 will widen the leadership gap in performance and scalability.

Only WebSphere is delivering pre-packagedinfrastructure to the market to help customers solveproblems and create opportunities faster and betterWebSphere Business Integrator, WebSphere User Experience, and WebSphere Everyplace Access are first-of-kind proof points on innovation and delivery of customer value.

Delivering dynamice-business today

Additional Charts on Other Products Associated with the May 30

Announcements

WebSphere Translation Offering

The Next Business Challenge:

Language TransparencyCustomer support needsGerman speakers who know our product

30% of your web traffic is coming from overseas.quite often they are leaving without buying

250 Million people from 124 countries on the Web

80% of the Web is in English

20% of the web is in 70 different languages

There is a language barrierBarrier to businessBarrier to communicationsBarrier to customers

The e-mail from your distributor is in Italian

2 Billion e-mails a day over the net.

English only 20%

2 to 5 18%

6 to 10

28%

More than 10 34%

In how many languages do you produce marketing collateral?

Results Of 2000 WebSphere Market Survey

29% of companies expect to use machine translation on their sites within the next 12 months

Top 10 US web sites get up to 30% of their traffic from outside USA (eStats, 9/99)10% to 30% of traffic on average US site comes from abroad (Forrester, 7/99)Benefits of supporting multiple languages (Forrester 5/98)

Visitors linger twice as long as they do at English-only web sitesBusiness users are three times more likely to buy when addressed in their languageCustomer service costs drop when instructions are displayed in the user's native language

Trends in translation

No plans62%

Yes32%

Within 6 months6%

Source: Forrester May 1998

Sample: 50 US based firms

Does your Web site support non-English languages

Professional translation is expensive and hard to find

Fast, inexpensive translation of your web site

Fully integrated into e-business architecture for consistency and affordability

Customizable dictionaries for unique words and expressions

What if you could extend the e-business Application Model?

IBM WebSphere Translation Server

Enables Multi-Lingual Access for superior service and Enables Multi-Lingual Access for superior service and operational effectivenessoperational effectiveness

User Maintenance Dictionary Tools allow specific User Maintenance Dictionary Tools allow specific words to be added to a domainwords to be added to a domain

IBM WebSphere Translation Offering

Communicating with international audience seems too complicated and time-consuming

Skills and resources for internationalizing content don't exist in your company

Don't want to make a huge investment, but would still like to see if internationalization would expand business

Challenges


WebSphere Translation Offering allows companies to internationalize without investing in expensive professional translation

Installation and configuration services for rapid prototyping

Offering includes linguistic services for company-specific words and phrases

Enables real-time chat and e-mail translation

Solutions

Scenarios


WTSServer Farm

Custom MT enabled enterprise application

IP access

Java Custom

Connection

WTS Connector

Notes backboneMT enabled Lotus Notes clients

WTS Connector

Web SiteMT enabled Intranet or Extranet site

Connectors to:HTTP ServersNotes E-mailSametime ChatTranslation Objects for custom apps

WTS Connector

Sametime chat for multilingual support

The Proof

IBM's entry signifies a major turning point and will help validate and accelerate the adoption of machine translation, a software market projected to reach $378 million by 2003. — Steve McClure, vice president, Speech and Natural Language Software, IDC

Deutsche Bank Private Banking has chosen IBM WebSphere Translation Server to facilitate the automatic translation of Internet and intranet content in its new Knowledge Management System. —Marco Stein, project leader, Global Private Banking Intranet, Deutsche Bank.

“”

“”

WebSphere Translation Offering for Europe for Multiplatforms

Software licenses - European languages

Onsite installation/configuration

Complete Web site analysis for translation quality

Customer specific dictionaries for each language pair in both directions

One fixed price

English FrenchEnglish ItalianEnglish GermanEnglish Spanish

WebSphere Translation Offering for Asia for Multiplaforms

Software licenses - Asian languages

Onsite installation/configuration

Complete Web site analysis for translation quality

Customer specific dictionaries for each language pair

One fixed price

English JapaneseEnglish Korean

English Simplified Chinese

English Traditional Chinese

WebSphere Studio Version 4.0

WebSphere Studio

Is a key component of IBM's family of tools that provides the build capability of the Application Framework for e-Business.

Complete and easy-to-use

An advanced site managment Workbench

Integrated team development environment

Improves developer productivity

Integrates with IBM and third party tools

Improves testing, deployment and management of web applications

Comes in two editions:

Professional Edition

Advanced Edition

Studio Features

Workbench to edit & manage web content

Visual Page Designer

HTML, JSP, Compact HTML, DHTML

Technology from WebSphere Homepage Builder

Wizards that allow non-programmers to quickly build new WebSphere applications

Including WML (Wireless),Voice XML and now Web services

Everything in one box!

Studio Features (continued)

Publishing and Deployment tool

Advanced debugging tools

Applet and graphic design tools

Integration with VisualAge for Java and source control libraries

Archiving

Compresses entire site into single file, for backup, retention, distribution

Plug-ins for IBM and third party tools

Everything in one box!

Lots more

Additional Integrated tools:

Distributed Debugger, step through JSP pages to debug pages

Applet Designer, a visual authoring tool that makes it easy to build new Java Applets

WebArt Designer, a handy tool for creating masthead images, buttons, and other graphics for your page

Animated GIF Designer, for assembling GIF animations, based on IBM's award winning WebSphere Studio Homepage Builder

Complementary Products:

IBM HotMedia- a Java-based rich media solution that allows for streaming video, audio synchronization with images, multi-track animations, panoramas, 3d ( VRML) and much more

Macromedia Flash, Fireworks, Freehand and Director trial copies for illustrations and multimedia

Industry First!

Studio V4.0 Enhancements

New Web Services Wizardsallows developers to easily develop, describe and publish web services.

Support for Java Server Pages (JSP) 1.1 and Servlet 2.2Now WebSphere Stuidio V4.0 includes WebSphere Everyplace Suite Software Development Kit (SDK)

Location Based Service Beans (LBS), Push API, WAP emulator

Studio V4.0 supports Portal Server 3.5create personalized web experiences by adding JSP and HyperText Markup Language (HTML) fragments to your projects through Studio's Page Designer

The press agree:

"Developers can create HTML and Java Server Pages (JSPs) with similar ease." - InfoWorld

"...its support for Java Server Pages sets WebSphere Studio apart." - PC Week

"WebSphere Studio 3.0 contains a Web design program that is entirely competent, if not amazing" - Internet Business, UK

"[Studio] offers some of the best Java Server Page (JSP) support we have seen." - Smart Reseller

Dynamic page development made easy

Best of Show for WebApplication Development

Oct 1999

WebSphere Studio Benefits

Reduces effort/cost to deliver and grow dynamic web applications for the WebSphere Platform

Reduces effort to deploy a complete tools solution for dynamic web application development

Investments in tools and skills is maintained through integration of existing tools with WebSphere Studio

Expansion of capability though WebSphere and VisualAge family to grow and differentiate

Documents

May WebSphere Platform Launch