Issue Eight Winter 2010

Newsletter of the British Menswear Guild

Welcome to the latest edition of ournewsletter where we take a journey fromShanghai in 1929 for the launch of Church’s‘Shanghai’ shoe, through the history of oneof the best loved names in men’s nightwear,via the epic film ‘Day of The Jackal’ set inFrance in 1963, to the latest collectionsfrom Aquascutum. We also take pleasurein announcing Bray Leino as the latestaddition to the Guild.

May the coming year be a profitable one.

The BMG – Britain’s mostfashionable family.

For many in our industry these are turbulenttimes. Venerable firms with long historieshave changed hands or closed their doors.The high streets of Europe become evermore uniform with fast fashion. Yet theGuild in its 50th year is still going strong.

We welcome new associate members BrayLeino, who have done an excellent job onour new Pitti Uomo stand and will be anasset for the next phase of the Guild’sfuture. We also extend a warm welcometo our friends at SDI with whom we arehosting our anniversary networking eventin Florence. We hope you enjoy the latestinstalment of our newsletter and ourupcoming website.

Quality is remembered long after theprice is forgotten.

British Menswear Guild5 Portland PlaceLondon W1B 1PW

Telephone+44 (0)20 7580 8783Emaildirector@british-menswear-guild.co.ukInternetwww.british-menswear-guild.co.uk

Membership/Press/General EnquiriesDavid Challinordirector@british-menswear-guild.co.uk

ChairmanOscar Udeshichairman@british-menswear-guild.co.uk

Vice ChairmanKevin Stonevicechairman@british-menswear-guild.co.uk

DesignVastwww.thevastagency.com

EditingAndy Lane@Vast

Cover photographyAlexander Boyd

©2010 British Menswear Guild.All rights reserved.

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News inBrief

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1/ Alexander Boyd sets up stall on the webA few years shy of its centennialcelebrations, bespoke shirt maker Alexander Boyd has collaborated with Leeds based design agency Vast to bring its website up-to-date. The restyled e-commerce site is now open for visitors at alexanderboyd.co.uk, and provides a chic platform to promote the company’s new Autumn Winter 2010 collection.

The bespoke tailor has also appointed Jason Roberts as its new Brand Director, with the aim of boosting sales in the independent and department store market at home and abroad. Jason arrives from BMB with a wealth of experience gained from contemporary menswear brands Gibson and Baracuta. He also played a role in launching the Hardy Amies menswear wholesale collection for the UK and international market.Oscar Udeshi

Chairman

2/ Positive forecast for Chrysalis in 2010The last year has been good to Chrysalis, and with ‘encouraging vibes‘ from customers in the UKand overseas, the business is fullof enthusiasm for the launch of its new range at Pitti Uomo Florence. Its continuing success is built on a team of craftspeople offering the best in hand-cut town and country clothing. Among the latest collection to be expertly crafted from British cloth at its factory in Corby, keep an eager eye out for new bonded cotton rainwear, traditional tweed field coats and shooting sports jackets and vests.

3/ Pivotal role for Albert Thurston’s suspense-filled suspendersAlbert Thurston has again been called upon to fashion a set of braces to grace the silver screen. Set for release in 2010, ‘Nanny McPhee and the Big Bang’ is the sequel to 2005’s ‘Nanny McPhee’ – the family film based on Christianna Brand’s ‘Nurse Matilda’ books and starring Emma Thompson. Albert Thurston braces have previously appeared with Michael Douglas in ‘Wall Street’, Steve Martin in ‘Leap of Faith’ and Daniel Craig in ‘Casino Royale’. Tasked with providing a special pair for ‘Nanny McPhee and the Big Bang’ villain Rhys Ifans, the finished braces will play a ‘pivotal role’ in the film, but are otherwise shrouded in secrecy...

4/ Hilditch & Key plans show- stopping rangeLike the sound of show-stopping stripes and fantastic checks in poplin and twills? Hilditch & Key have co-opted both for its Autumn Winter 2010 collection of classic British shirts. Recognised for over a century as the leading shirt maker on Jermyn Street, the company’s latest collection will soon be turning heads at the Pitti Uomo show in Florence and MRket in New York in January 2010. Discerning shoppers should head for Hilditch & Key in London and on the Rue de Rivoli in Paris from early March.

5/ In search of UDESHI – onlineWith due care and attention, UDESHI are pleased to announce the upcoming launch of their new website. Alongside the company’s signature products, the site is kitted out with Google Maps and Street View technology: an open invite to track down the brand’s locations.A stockists’ page goes one step further to pinpoint exactly where you can discover UDESHI’s must-have collection and accessories. The online store is set for its launch in Spring 2010, with iconic products such as the triangle and segmented cufflinks which featured in the Goldsmith’s ‘On The Cuff ’ retrospective exhibition on the history of cufflinks.

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Opened on 6th November 2009, the new venue – at9 Shorts Gardens in the Seven Dials area of Covent Garden in London – will use a space of 600 square feetto house the complete Baracuta lifestyle collection.

Kevin Stone, Marketing Director of Baracuta, sees the opening as a major boost for the company. ‘The pop-up format helps the brand to communicate directly with consumers,’ he explains. ‘It becomes a space where the brand’s heritage can be conveyed and the full spectrum of the Baracuta collection can be seen.’

Principal among that collection is the G9 golf jacket that has become woven into the social fabric in Britain and beyond through an ongoing love affair with the stars of sport, stage and screen. While Baracuta first opened as a raincoat factory – its tailored garments were described as ‘Britain’s Best Rainwear’ by the pioneering Picture Post magazine in 1946 – it was the G9 that quickly became the company’s signature style.

The jacket features a five point wing-back for venting and comfort. Most remarkably, it is set apart from the crowd by its distinctive Fraser check tartan lining. The G9 quickly grew in popularity throughout the 1950s, helped in no small part by its appearance on the shoulders of American icons like Frank Sinatra and Steve McQueen.

Helping the Guild celebrate its half-centenary milestone, Bray Leino Events has begun by creating the BMG exhibition stand for Pitti Immagine Uomo in January, with invitations and dressings for the evening event.

Founded in 1992, Bray Leino Events is a businesswith a unique track record in conceiving, designing, manufacturing, transporting, building, and managing all kinds of exhibition stands for established and emerging fashion brands. As a Bray Leino Group company, Bray Leino Events is an integral part of one of the UK’s foremost marketing communications groups, working seamlessly with Bray Leino’s advertising, PR, training and digital divisions to help businesses grow brands. Bray Leino Events specialises in end-to-end exhibition solutions that match raw creative flair with rigorous attention to detail and service. The company’s client list reads like a fashion ‘Who’s Who’. Aquascutum, Henri Lloyd, Gieves and Hawkes, Dunhill and Chester Barrie have all called on the services of Bray Leino Events, as have some of the industry’s biggest names including Paul Smith, Oliver Sweeney, Ben Sherman and The BMB Group. The roll-call extends from Pringle, Bally and Timberland to hot new brands including Superdry, Fly53, Juicy Couture, Ringspun and Elvis Jesus.

The design later acquired the nickname ‘Harrington’ after the actor Ryan O’Neill appeared in American prime time soap opera Peyton Place with his character, Rodney Harrington, continually sporting a G9.

The name ‘Harrington’ instantly became synonymous with the jacket. In the time since, the design has secured its place in the popular conscience through its association with successive music scenes and sub-cultures, from mods to skinheads, punks to ska revivalists. Seventy years after Baracuta was first established by the brothers John and Isaac Miller, the G9 is arguably one of the most symbolic jackets ever made. Modern disciples include Liam Gallagher, Pete Doherty and Daniel Craig.

All this time, Baracuta’s lifestyle collection has grown to include polo tops and shirts to complement the iconic G9. With collaborations a constant source of inspiration, the brand has also hooked up with the likes of Stussy, J Crew, Griffin, Billingham, Comme des Garcons and Margaret Howell in recent years.

It is a tribute to Bray Leino Events’ commitment that many of these are remarkably long-standing business relationships. Bray Leino Events has taken as many as eleven clients at once to major shows and has taken over 100 stands to Pitti over the years. It is a wealth of experience by any standards, and the team are excited about their new membership of the BMG, as John Courtney, a Director (and a former fashion retailer himself) explains. ‘Being part of the British Menswear Guild means a lot to us. It’s great that several Bray Leino Events clients are part of the BMG, and we think that there’s a great deal we can do to support the BMG and its members.’ ‘We have everything in-house, including 3D design specialists, experienced craftsmen and great build crews,’ John continues. ‘One of our strengths is that, being part of a major communications business, we really understand brand-building. We’re highly brand-conscious in every stand we create, so we can bring brand values to life on the stand. And with all our experience, we’re comfortable with tight deadlines, challenging logistics and even the occasional demanding client!’

Baracutapopsup inCoventGarden

Baracuta

Fashionevents specialistjoinsthe Guild

Bray Leino

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Manchester based heritage brand Baracuta has made a play to extend its influence on modern British style with a new pop up shopin the capital.

One of the UK’s leading fashion exhibitions and events specialists hasbecome the latest addition to the roster of BMGmembers.

Pyjamas were originally loose lightweight trousers fitted with drawstring waistbands, commonly worn by both sexes in South and West Asia.

Their appearance in the Western world came about around 1870 when returning British colonials brought back the ‘pajamas’ worn by Hindus they encountered abroad. The term ‘pajamas’ in Hindi means ‘drawers’.

By the turn of the twentieth century, the arrival of pyjamas in Great Britain brought about a revolution in nightwear. For 300 years or more, women had worn a long smock in bed and men a longer version of the day shirt. This ‘night shirt’ was often as elaborate as day shirts, with lace insertions at the neck and down the sides of the sleeves, with ruffles at the wrist. From 1626 to 1710, it was customary for brides and grooms to give one another their wedding night clothes as a gift.

In France in the late eighteen century, the night shirt was worn under a camiol or sleeping jacket that was tied with ribbons. A night cap was often worn to cover the head. Fast forward a hundred years, and nightshirts became even more ornamental. In 1867 it developed a stand-up collar and yoke, with long pleats featured on the front down either side of a central pleat.

By the time that Lou Rose established his family business, pyjamas were well on their way to acceptance both by men and women in the place of night shirts, which were advertised less and less. Among the myriad of images and designs used to decorate pyjamas, silk stripes were especially popular in the early twentieth century.

Derek Rose himself joined his father in business in the mid 1950s, and the brand Derek Rose was officially born in 1975. In the coming years, the company’s reputation for the finest quality nightwear grew. Today his sizablelist of customers includes leading stores and boutiques around the world. Derek Rose Ltd won the prestigious Queen’s Award for Export Achievement in 1987 and is still recognised worldwide as the leader in its field.

Staying true to the family tradition, Derek Rose followed his father’s example and welcomed his daughter Nancy Rose-Pagani into the business in the early 1990s. It proved an astute decision, as Nancy went on to successfully build the company’s export sales while also designing its collections. Over two thirds of Derek Rose’s production is now exported throughout the world to the finest boutiques and department stores in towns and cities stretching from Norway to Australia and Hong Kong to Argentina. Nancy continues to lead the company’s design team as well as raising her own family.

The ongoing success of Derek Rose is based on the design, fabric, quality of construction, and impeccable presentation of the merchandise. The satin stripes for which it has become known worldwide are made from 2-fold yarn in the satin, giving the cloth more depth, a brighter sheen and longer wear. All its designs are exclusive to Derek Rose

In 2003, the third generation of the Rose dynasty took an increased role in the management of the business as Derek’s son, Sacha Rose, was appointed to the position of Managing Director. Today’s business retains the core values initially instilled by Lou Rose and loyally guarded by Derek Rose – quality, passion for design and great service.

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Derek RoseThe Rose family first entered the nightwear industry in a time when pyjamas had grown increasingly popular as comfortable at-home evening wear.

Derek Rose Ltd won the prestigious Queen’s Award for Export Achievement in 1987 and is still recognised worldwide as the leaderin its field.

KEEPINGIT INTHEFAMILY

Taking a dramatic twist following his successful ‘Poetic Summer’ theme, designer Bruce Montgomery winds the clock back to the 1960s and looks to a classic British thriller for inspiration.

The ‘Contemporary Menswear Collection’ will arrive for its second season at Pitti Uomo in Florence with a cinematic look based on the elegant wardrobe of English actor Edward Fox in ‘Day of the Jackal’. The 1973 adaptation of author Frederick Forsyth’s classic novel saw Fox chosen ahead of Michael Caine, Jack Nicholson and Roger Moore for the role of a professional assassin, known only by his code name: ‘the Jackal’.

Enlisted by a militant French underground organisation in 1963, his allotted target is the President of France, Charles De Gaulle. The film tails Fox – the ‘faceless outsider’ – as he plans his grand set piece for Liberation Day, when ‘Le Général’ is due to present medals to veterans of the French Resistance in World War Two.

The suspense saw ‘Day of the Jackal’ awarded a Baftain 1974 for ‘Best Film Editing’, with an Academy Award nomination for the same category. Tapping into theair of mystery and intrigue, the latest Alexander Boyd Autumn/Winter collection offers a contemporary interpretation of the character, encompassing shirts, ties, scarves and evening wear.

In all, twelve styles have been fashioned from a wide range of fine two-fold cotton fabrics, sourced from the best European mills in Italy and Switzerland. Tattersalls and gingham appear alongside modern checks and coloured pinstripes. Cotton flannel gives a warm and casual, contemporary handle to a collection that can be worn both formally and casually.

The shirts use cream poplin in the yoke and gauntlet as a highlight detail. Split four piece yokes, French seams, loop details and contrast panels add an authentic interest to each individual piece.

They are complemented by a tie collection comprising fifteen designs, from semi-plain structures and polka dots to geometric designs, wool ties and intricate jacquard designs. The narrow tie has a six centimetre blade, self tipped and loop detail with a square narrow end. The contemporary collection is rounded off in style with silk polka dot and silk and cashmere scarves, all of which are handmade and hand-knotted.

With its retail base in London’s Spitalfields, Alexander Boyd is proud to assert – as always – that its latest collection is made exclusively in England at its factory in Brompton, Kent. Both locations are now synonymous with traditional English shirt-making, handmade ties and scarves of the highest quality.

2009 will be remembered as the year that it launched its first contemporary wholesale shirt and tie collection into the global luxury market. Add a touch of cinematic tension and conspiracy, and 2010 promises to be another arresting year for the bespoke tailor.

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Alexander Boyd

DRAMA&INTRIGUE

High profile reviews forits Spring/Summer 2010collection have heightened expectations ahead of the latest instalment of Alexander Boyd’s ‘ContemporaryMenswear Collection’.

With a wealth of experience in the luxury branded industry, John Suirdale made his name both as a senior manager at Burberry and Alfred Dunhill and as an independent consultant for a number of leading brands. Appointed Managing Director for DAKS Simpson Group plc, he joins Naruki Shinke on the board.

The company continues to hold three royal warrants: evidence of its flexibility, consistency and trustworthiness as a preferred supplier to HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales. To mark DAKS’ 115th anniversary, parent company Sankyo Seiko Co Ltd of Japan chose Toyko to host the first ever major exhibition of DAKS’ history in July 2009. The show continued to Taiwan and Korea, after which the archive returns to London for permanent display.

Drawing strength from its tradition of fine innovative tailoring, DAKS is known for applying a contemporary design edge to both menswear and womenswear. Its global renown has grown to the extent that DAKS is now sold in over 30 counties, with over 2,000 outlets worldwide generating $900m sales.

The re-issue of its classic ‘Shanghai’ model serves as a reminder of how the historic English luxury footwear brand has prospered since it was founded in Northampton in 1873. It owes its success not only to the excellence and quality of its materials and workmanship, but also – and above all – to its innovation.

Ever since its inception Church’s has looked to the future. The company was responsible for launchinga genuine revolution in the footwear world in 1880. By creating a right shoe and a left shoe that were no longer identical, but mirror images of one another, it pioneered footwear in a shape we recognise today that follows the natural form of the foot. Available in six different fits, the model was called ‘Adaptable’ and presented with much fanfare at the Great Exhibition of London, where it was awarded a gold medal.

The Church’s range increased as more models were successfully introduced, looking to the future while retaining strong links with the brand’s history, traditions and know-how. All elements were present with the creation of the ‘Shanghai’ model from 1929.

Fittingly for a British born company, its Spring Summer 2010 collection takes inspiration from ‘The Great British Expedition’ for its seasonal theme. The collection is the first by DAKS’ new Creative Director Filippo Scuffi who draws on the journeys and lands encountered by British explorers and academics of the nineteenth century, such as Charles Darwin and David Livingstone. Their epic expeditions took them inland from the coastal settlements of Africa to the uncharted interior of what was seen as an exciting and dangerous continent.

Their journeys brought about some important discoveries – not least showing the most experienced explorers the importance of travelling light and wearing attire that suited the unforgiving environment. Scuffi’s new collection for DAKS is tailored accordingly, with functional diverse clothing that is light in weight and colour. Neutral tones of desert beige, white, army green and grey are mixed with darker hues of black and navy. Highlights of orange, sunrise yellow and rose pink add an injection of colour.

The collection offers a mix of utility and technical fabrics including heavy cottons and washed relaxed cottons, and technical compact Nylon. Shirting features in Bengal stripes and classic ginghams with pastel highlights and classic suitings are in wool, linen and mohair blends.

The design was destined for the English colonies and characterised by certain extremely refined stylistic devices and innovations, and by the skilled balancing of contrasting colours. The workmanship and design of the leather, tip and heal are typical of a formal shoe. Their juxtaposition with natural hues completely softens the impact. As a result the model is refined and elegant, but at the same time relaxed and sporty.

A fundamental characteristic of the ‘Shanghai’ style is the brand detailing of the rubber sole with the name CHURCH CO – artfully positioned on the sole. The same detail is found periodically throughout the history of the Church’s collections, including the brand’s contemporary models.

The 1929 ‘Shanghai’ personifies the modernity and timeless elegance of the Church’s brand. Its models are revolutionary when they are first launched, but immediately become part of a tradition and history that renews itself by looking to the future for inspiration. Offering the customary blend of contemporary style and time-honoured quality, the ‘Shanghai’ model is once again available in retail stores as part of Church’s Autumn Winter 2009–2010 collection.

DAKS strides forward intothe next decade with newdirectors at the helm.

Church’s has taken a step back into its groundbreaking past for its Autumn Winter 2009–2010 collection.

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New leadersforDAKS’ greatBritishexpedition

DAKS Church’s

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Traditionmeetsinnovation

Aquascutum LondonPre-empting Madonna and Angelina Jolie, the English aristocrat Sir Walter Raleigh once returned from a trip to South America in 1597 with a newly-adopted son from Guyana. Telling both sides of the tale through its Spring/Summer 2010 collection, Aquascutum London considers the Englishman abroad – the innovation, glamour and military heritage. It also examines how the British have embraced other traditions and cultures, absorbing them into our lives, food, architecture and art.

The combination inspires a collection rich in British colonial style, with African and Indian prints and a nostalgic sense of history. A Juniper Berry print jacket takes its inspiration from the exquisite tiling that decorates Moroccan palaces. A jacquard print mac makes a sharp statement, especially when paired with stark white trousers. A light blazer teamed with contrasting coloured shorts is a key look, with a nod to warmer climes.

From Aqualight to VintageAlso new for Spring/Summer, Aquascutum launches ‘AquaLight’, a capsule collection of unstructured jackets, hand-finished shirts and a single coat. AquaLight deconstructs traditional formal tailoring in favour ofa modern wearable and versatile aesthetic. The jacket follows the lines of a smart blazer, with concealed buttons and lightweight fabric updating the look. The unlined longer length coat is a versatile addition to any wardrobe.

The latest Vintage line achieves another first, using only Aquascutum’s exclusive and revolutionary Wyncol D711 fabric. The densely woven cotton and nylon poplin is incredibly lightweight and is virtually tear-proof and wind-proof. Such hardy, reliable qualities made it the fabric of choice for Sir Edmund Hillary’s victorious ascent of Everest in 1953.

The four Vintage coats echo the colonial inspirationsof the London line, but with stronger emphasis on embroidery and embellishment. The navy Chesterton Raincoat, iconic in silhouette, is adorned with intricate stitching inspired by an authentic Indian print. It subtly suggests a sense of luxury and glamour, reminiscentof the silver screen stars so pertinent in Aquascutum’s history. The remaining coats are garment washed,so have a worn effect that well represents the vintage theme.

Aquascutum LtdSpring/Summer 2010 marks the debut Aquascutum Ltd. collection designed under the stewardship of Graeme Fidler, Head of Menswear design. Graduating in fashion design from Northumbria University, Graeme’s firstappointment was with DAKS and Nigel Cabourn. Selected by Ralph Lauren to develop the RLX collection based in New York, Graeme was later approached for the position at Aquascutum.

He has a reputation for putting together ultra modern collections with constant reference to the rich Aquascutum archives. Combining strong technical knowledge with meticulous attention to detail, his design practices are informed by an interest in fabric innovation, creating collections which fuse classic British tailoring traditions with directional design. Graeme has brought a new sense of modernity to the new Aquascutum Ltd. collection whilst still bearing all the hallmarks of Aquascutum in terms of authenticity, craftsmanship and luxury.

AQUASCUTUMADVANCESONEVERY FRONT

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A sense of colonial style underpins the collection informing the colour palette and use of print. IconicAquascutum outerwear retains authentic detailing, such as epaulettes and wrist straps, but is made over using innovative fabrics. The cropped, unlined micro collar trench, in an ottoman weave, is the highlight piece, alongside the single-breasted, three button, patch pocket lightweight jackets in a graphic, African style print. The royal blue parka brings in a 1960s feel with the fishtail and drop sleeves.

Tailoring forms the heart of the collection and the use of iconic outerwear fabrics keeps pieces both directional and functional. The three-piece suit has a pleated, paneled collar with super-tapered trousers. The stand collar five button jacket brings to mind the colonial feel, while the Prince of Wales textured double breasted jacket in a polyester/nylon blend gives a modern twist to the classic tuxedo style jacket.

Shirts are ultra light with either round or narrow point collars. Three colour contrasts are subtle and innovative, with varying shades on the yoke, sleeve and back. The Spring/Summer 2010 Aquascutum Ltd. collection is a sartorial menswear collection rich in exquisite detailing creating a modern, refined aesthetic.

With its new capsule collection, the prestigious British fashion house has four strings to its bow for Spring/Summer 2010. New additions to its London, Vintage and Ltd. lines show once again that, for this company, thepursuit of style is a way of life.

Aquascutum

Born and raised in Milan, Giovanni Ossani went to university but was soon called upon to help run the family shirting mill which wasfounded by his great-grandfather in 1918. Giovanni worked his wayup from the warehouse to the commercial office of the mill. It wasat this point that he met Oscar Udeshi. The mill was bought outand in April 2009 Giovanni opened the UDESHI Milano store.

Please tell us what you’re wearing today and what you like mostabout it?I’m wearing a UDESHI vintage model jacket, which has a very high armhole the way traditional bespoke suitswere made. I’m also wearing an Italian narrow-loom voile fabric shirt anda red crocodile tie, which at first appears conservative but when you look closer you notice the unusual width and grinning crocodile. It is something unusual and a nice twist.I love that they fit me perfectly and also because I chose all the little details.

How do you coordinate your style when wearing a suit?I try to mix the colours I like at any point in time. At present I like a brown jacket with a peach shirt and a burgundy knit tie. In my mind it’s very elegant and unusual in a discrete way.

Do you have a general philosophy that you can share on how towear suits?My philosophy is to always follow my personal taste and sense of style.This evolves over time depending on my mood and what I am feeling ina particular moment in time. I am always true to myself and what I feel.

Do you have any memories that have informed your style?I love classic films and books. Certain images have remained in my mind and subtly influenced my style, such as the film ‘Goldfinger’, the actor Peter Sellers and books like ‘Dressing In The Dark’ and ‘Dressed To Kill’.

How many suits do you have?I have more than 20 suits, I think.I will have to go and count themone day.

Which is your favourite suit?My favourite is the next one I’m thinking of making. A man can never have enough suits, shirts, and ties until the closet is full and then some and the doors can’t close anymore!

What do you think about British men’s style?I love it – I love the fabrics, I love the tailors, I adore the style.

My FavoriteClothes

GiovanniOssani

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The BMG exists to help itsmember companies expandinternationally. It promotes itselfto international buyers and pressin order to increase awareness,highlighting a message that at thehighest level in the market, theBritish Menswear Guild Memberbrand names are among thefinest in the world. We emphasisethat we are proud to be associatedwith one another and that underthe BMG umbrella, we form apowerful group with a coherentjoint marketing story.

British Menswear GuildStrategy and MembershipBenefits 2010

Tangible Benefits

_ Promotional events at Pitti Uomo on a regular basis.

_Annual mission including PR event._ BMG branding. i.e. BMG member logo swing tickets etc.

_ BMG website containing profiles of all member companies.

_ BMG newsletter with international distribution.

_ Access to a comprehensive database of international buyers and retail stores.

_ Alliances/advertorial features with trade/consumer press in UK. Previous promotions have included GQ, Mens Health and Esquire.

_ Very positive help with entry into Pitti Uomo.

_ Funding leverage with UKTI/RDA’s/ British Commercial Sections overseas.

_ Leveraging from the commercial opportunities within the group.

_Annual AGM promotional lunch.

Intangible Benefits

_Prestige of membership._ Networking contacts, advice and mutual support between members.

_Royal patronage._ Value added through the association with other members’ brands and reputations.

_ The grouping together of the finest British brands in a highly competitive market can sometimes open doors that individual brands cannot.

British Menswear Guild Members

_ Albert Thurston www.albertthurston.com

_ Alexander Boyd www.alexanderboyd.co.uk

_ Aquascutum www.aquascutum.com

_ Baracuta www.baracuta-g9.com

_ Bonsoir of London www.bonsoirdirect.com

_ Chrysalis Clothes www.chrysalisclothes.co.uk

_ Church’s English Shoes www.church-footwear.com

_ DAKS www.daks.com

_ Derek Rose www.derek-rose.com www.naturallyclothing.com

_ Henri Lloyd www.henrilloyd.com

_ Hilditch & Key www.hilditchandkey.co.uk

_ Udeshi www.udeshi.co.uk

Associate Member_ Bray Leino www.brayleino.co.uk

British Menswear Guild5 Portland PlaceLondon W1B 1PW

Telephone+44 (0)20 7580 8783Emaildirector@british-menswear-guild.co.uk

www.british-menswear-guild.co.uk