ACADEMIC SUMMER PROGRAM – 24 ECTS

May 27 – August 30, 2019

Information Technology ProgramITP

Heini-Maari KemppainenProgramme Manager

Content outline• Introduction

• Specialization tracks

• Business Project & Project Management

• Application guidelines

Introduction1/1

The purpose of ITP is to provide students with a strong applied understanding of

information technologies, design, and the digital world. The program provides

concepts and approaches that enable students with diverse backgrounds to

operate effectively in the global business environment now and in the future.

Students gain valuable real life project experience in business project course.

All specialisation tracks are worth 24 ECTS and are recognized as a minor subject

in the M.Sc. and B.Sc. programs at the School of Business. ITP studies can be

extended to 30 credits with extra work (47C58100 ITP Book Exam 6 ECTS).

Individual modules of the program are taught by visiting faculty. Visitors from other

universities and from the business community are invited to teach for a short

period in the field of their particular expertise. All courses are run in the form of

intensive modules. A normal one semester university course is compressed to

three weeks of full time study.

Introduction2/2

Each course includes 42 contact hours (3,5 hours a day, four days a week)

excluding group work and individual assignments. Attendance in courses is

mandatory. In addition to theoretical studies, all students complete a business

project for cooperating companies under the program’s supervision.

The working language is English. It is essential that students understand spoken

and written English with ease, and can express their thoughts clearly in English.

ITP is open to all students of Aalto University, to the students enrolled in Finnish

universities under the JOO agreements, and to the students from all Aalto

University School of Business partner universities.

The application period for ITP is open during January 7 – April 5, 2019. The

application form is available online at itp.aalto.fi

Specialisation tracks

Digital & Interactive Ecosystems (DIE)

24 ECTS

Courses included:

• Platforms and Ecosystems (47C59300)

• Web and Mobile Analytics (47C59200)

• Digital Marketing Strategies (47C59000)

Platforms and Ecosystems(47C59300)

6 ECTS

Main teacher:

Juha Leppänen, Demos Effect

The course provides students with insight into the dynamics of digital

service platforms and associated ecosystems. The course examines the

operations and trends of digital ecosystems. The course addresses the

general challenges of business digitalisation and platformisation with

specific focus on mobile platforms. The course will also evaluate

platform business models and discuss dynamics associated with

innovation and growth.

Key TopicsPlatform strategy // Platform business models // Economy design //Pricing formats //Social networks

Specialisation track: Digital & Interactive Ecosystems (DIE)

Web and Mobile Analytics(47C59200)

6 ECTS

Main teacher:

Petri Mertanen

The course aims at giving a balanced yet practical understanding of

business-driven analytics. A specialty of the course is a hands-on

project where students orchestrate paid advertising campaigns to drive

real traffic onto their landing page that they strive to optimise for

conversion. Students learn about the stages of a customer’s lifecycle,

and the typical metrics related to each lifecycle stage. The students are

able to model the customer acquisition cost and lifetime value of the

customers. Finally, students learn about analytics tools in both big and

small companies, specialties of enterprise analytics deployments, and

get a basic understanding on how to select the right analytics tool for a

given job.

Key TopicsCustomer lifecycle // User acquisition analytics // Activation and retention analytics // Customer Lifetime value // Customer Acquisitioncost // Issues in data quality

Specialisation track: Digital & Interactive Ecosystems (DIE)

Digital Marketing Strategies(47C59000)

6 ECTS

Main teacher:

Antti Leino,

Zeeland Family

This course explores how to manage digital marketing strategies in

multiple platforms. The course provides students with skills to manage

various aspects of digital marketing and gain understanding of

digitalization and its impact for businesses. The course consists of

lectures, case studies, visiting lecturers and assignments.

Key TopicsDigital marketing platforms // Segmentation // Multi-channelcommunications // Content marketing // Internet of things (IoT) //Current topics in digitalisation

Specialisation track: Digital & Interactive Ecosystems (DIE)

Information & Service Business (ISB)

24 ECTS

Courses included:

• Managing Software and Service Business

(47C58200)

• Achieving Strategic Advantage Through

Distributed Technologies (47C52000)

• Data Driven Decision Making (47C58700)

Managing Software and

Service Business(47C58200)

6 ECTS

Main teacher:

Prof. Heikki Topi

Bentley University

Prof. Tuure Tuunainen

University of Jyväskylä

This course explores issues in managing the business of software and

services. The key issues faced by SME’s and start-ups over the lifecycle

of a software venture from an idea to a product and further to

maintaining the product and business. One focus area is the

coordination of software and business development. The course

provides students with skills to manage the business side of a software

business. The course is highly interactive, consisting of lectures, visitor

cases and assignments.

Key TopicsProductization of digital service ideas // Product vs. service // Financinga venture // Managing product development and growth // Riskmanagement // Making the software business case // Managing theproduct life-cycle

Specialisation track: Information & Service Business (ISB)

Achieving Strategic

Advantage Through

Distributed Technologies(47C52000)

6 ECTS

Main teacher:

Prof. William T. Schiano

Bentley University

This course explores the implementation of business models, strategies,

and tactics made possible by modern information technology.

Ubiquitous, inexpensive network connectivity, improved development

technologies, better packaged software, and outsourcing have

dramatically expanded the range of strategic options for managers. This

course provides students with frameworks and tools to develop,

implement and manage business models effectively and efficiently in a

rapidly evolving environment.

Key TopicsTypes of business models // Budgeting and return on IT investment //Enterprise and service oriented architecture // Can IT still be strategic? // The buy vs. build decision // Selecting and managing vendors //Managing and assessing software development //Content and knowledgemanagement

Specialisation track: Information & Service Business (ISB)

Data Driven Decision Making(47C58600)

6 ECTS

Main teacher:

Prof. Nenad Jukic

Chicago Loyola University

Business analytics is in the intersection of business and technology.

Companies gather a large amount of data to aid business governance.

Information is being captured everywhere we look and used to make

business decisions from product development and advertising to hiring.

Data and algorithms have a tendency to outperform human intuition in a

wide variety of circumstances. On this course you will learn how to

identify different data resources, differentiate between numbers and

numbers that matter, basics of data visualization, and how to persuade

with data.

Key TopicsWhy data matters // Data resources // Quality of data // Analysis and interpretation // Data visualisation // Persuading with data

Specialisation track: Information & Service Business (ISB)

Strategy & Experience Design (SED)

24 ECTS

Courses included:

• Strategic Design (47C58300)

• User Experience Design (47C58400)

• Prototyping and Implementation

(47C58500)

Strategic Design(47C58300)

6 ECTS

Main teacher:

Juha Kronqvist,

Aalto ARTS, Hellon

Experiences that reach people through many different touch-points are

discussed and discovered during the lectures. Design skills such as the

ability to ideate, research, visualise and organise information is used to

get a holistic understanding for design in strategic level. The hands-on

work is information, end-user, and technology driven. Focus is on

design skills: research, ideation, visualisation, and organising

information.

Course work is based on lectures and hands-on design work in the

studio and on the field. Students are required to regularly report on the

progress of their work.

Key TopicsWhat is strategic design // Conducting design research // Distilling insights from data // Concept design // Business design // Understanding behaviour //Communicating your designs

Specialisation track: Strategy & Experience Design (SED)

User Experience Design(47C58400)

6 ECTS

Main teacher:

Juska Teittinen

Based on the insights from the first phase, the groups will ideate the

creative concepts towards the overall focus and design principles for

the project. Skills and tools in this phase include for example paper

prototyping, layouts and sketching, interaction design, and visual

communication.

Key TopicsHow to present research // Design strategy in practice // Functional design // Emotional design // Usability principles and metrics

Specialisation track: Strategy & Experience Design (SED)

Prototyping and

Implementation(47C58500)

6 ECTS

Main teacher:

Anne Pasanen,

Aalto ARTS

The course aims to provide the students with an understanding of basic

methods and techniques for producing and designing digital media

products. During the course students will be introduced to Adobe

industry standard programs as well as the basics of design,

prototyping, and implementation. The course is about actual doing,

learning, and designing.

Key TopicsPrototyping // Typography // Visual Design // Implementation // Adobe CC programs: Photoshop, Indesign, Illustrator

Specialisation track: Strategy & Experience Design (SED)

Business Project

Business Project(47C48000)

6 ECTS

Main teacher:

Laura Sivula,

Aalto University

The objective of the Business Project is to apply the theory learned

during the conceptual courses in practice. The projects completed

during the summer will be based on real-life needs of collaborating

companies. The three project weeks during the program are dedicated

to the project work and events related to it. The participants will also

be working on the project during the courses, especially on the lecture-

free project days. The course will consist of workshops, group work,

lectures, and other events.

Key TopicsIntegration of the skills and knowledge acquired during prerequisite courses // Business Project workshops // Planning and conducting of business projects throughout the summer // Development of personal team-working skills and abilities.

Included to all specialisation tracks: Business Project Course)

Application guidelines

Applicant group 1:

Aalto University degree students, students applying under the JOO agreement, and exchange students from School of Business partner universities

All non-Aalto University students must have written permission from their own university (either electronic JOO agreement permission or permission to participate as an exchange student).

Student selection criteria:

1. Previous studies (grades, efficiency, level

of studies) 40%

2. Motivation (analysis of team working skills

and motivation in video format) 40%

3. Work experience (CV, LinkedIn profile)

20%

Please noteITP is free of charge for tuition waiver students, who are students from

Aalto University, students from Finnish universities under the JOO

agreement, and students from Aalto University School of Business

partner institutions under a current exchange agreement.

Aalto School of Business does not provide any scholarships or other

financial aid for ITP studies. ITP will help students from other universities

with finding accommodation, if needed. However, the student pays the

cost of the accommodation, travels, and living.

Applicants must have at least 60 ECTS of the B.Sc. Degree completed

when applying to the program.

Application guidelines: Applicant group 1

Applicant group 2:

Executives, PhD students from other universities, students from other foreign universities, and students from universities of applied sciences (AMK)

Student selection criteria:

1. Work experience (CV, LinkedIn profile)

40%

2. Motivation (analysis of team working skills

and motivation in video format) 40%

3. Previous studies (grades, efficiency, level

of studies) 20%

Please noteThe tuition fee is 2900€.

Aalto School of Business does not provide any scholarships or other

financial aid for ITP studies. ITP will help students from abroad with

finding accommodation, if needed. However, the student pays the cost

of the accommodation, living, and travels.

Tuition fee covers the expenses of teaching and learning during the

program. It does not cover the commuting to business project meetings

or to possible company excursions.

Application guidelines: Applicant group 2

Online application at itp.aalto.fi

Application period: January 7 – April 5, 2019

Only applications which are submitted within the application period can be considered for admissions.

Students are admitted on a continuous basis to the

ITP 2019 within three selection periods:

• The selection of the student admissions for

applications received by January 31, will be

given no later than February 7. Admitted

students can confirm their participation to the

program until February 21.

• The selection of the student admissions for

applications received during February 1-28, will

be given no later than March 7. Admitted

students can confirm their participation to the

program until March 21.

• The selection of the student admissions for

applications received during March 1 – April 5,

will be given no later than April 12. Admitted

students can confirm their participation to the

program until April 26.

The future is made this summer.

Heini-Maari KemppainenProgramme Manager

heini-maari.kemppainen@aalto.fi+258 50 5772755