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May2017
NADRAProvidesDeckSafetyMarketingResourcestoHelptheIndustryBoostBusinessthisSpringInhonorofDeckSafetyMonth®,theNorthAmericanDeckingandRailingAssociationremindsprofessionalstotakeadvantageofexclusivesafetyresourcesalongwithpressreleasetemplates,graphics,ads,socialmediacontent,flyers,andmore.Quakertown,PA(April28th,2017)-TheUnitedStatesishometoroughly40millionresidentialdecks,andofthoseit'sestimatedthathalfaremore25yearsold.Thismeansbigbusinessopportunitiesfordeckbuilders,remodelers,inspectorsandcontractorstopromotedeckinspections,ensuring
May&June
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homeownersafetywhilesimultaneouslybuildingtheirownbrand.TheNorthAmericanDeckingandRailingAssociation(NADRA)offersindustryprofessionalsandinspectorsabreadthofresources,includingacomprehensivetoolkit,marketingmaterials,andinspectionchecklists."MayisDeckSafetyMonth®-alongwithprimeoutdoorlivingseason-andthatpresentsaperfectchanceforsavvyprostomarkettheirbusiness,"saysNADRAexecutivevicepresidentMichaelBeaudry."NADRAhascreatedanarrayoftoolstohelpyoutakeadvantageofthismarketingopportunity.Whateveryoudo-evenifitmeanssimplyrecheckingyourowndeck-besuretopayspecialattentiontodecksafety"NADRAoffersthefollowingresourcesforbuildingprofessionalstoleverageduringDeckSafetyMonthandthroughouttheyear,including:DeckSafetyToolkit.ThisNADRA-memberbenefitsinclude:-DeckSafetyMonth®Logo-CheckYourDeck®Logo-2017DeckSafetyAmbassadorLogo(forofficialambassadorsonly)learnmorehereabouttheambassadorprogram-10-pointconsumerchecklist-Linktoonlinedeckinspectionform-Socialmediacontentforyouruse-Customizablepressreleasetemplates-Customizableflyerallaboutdecksafety-Customizablesocialmedia,infographics,andwebgraphics-TipsandguidelinestomakethemostoutofDeckSafetyMonth®DeckEvaluationForm:Astep-by-stepguidetoevaluatingtheintegrityofthedeckstructure,stairs,surface,andrailings.Adownloadableformandonlineform(BETA)areavailabletomembersandnon-members.Certifiedinspectorprogram:NADRAhaspartneredwiththeAmericanSocietyofHomeInspectors(ASHI)tocreatetheNADRADeckInspectionCertificationCourse,anASHI-approvedcontinuingeducationprogram.Havingcertificationcannotonlyimproveacontractor'sskill-set,butmakethemmoremarketabletoconsumers.(NextclassishappeninginAtlanta,GA-checkitouthere)DeckSafetyAmbassadors:HelpspreadthewordaboutdecksafetybybecomingaDeckSafetyAmbassador.SponsorsgainaccesstoanexclusiveAmbassadorlogoandmarketingbenefitstofurtherpromotetheirbusinesses.Homeownerresources:Builderscandownloadthe10-PointDeckSafetyConsumerChecklisttopassalongtocustomers.Thoughnotareplacementforaprofessionaldeckinspection,thechecklistcanassisthomeownersandprovidereferenceduringothertimesoftheyear."CommunicatingsafedeckingstandardsremainsatoppriorityforNADRA,"Beaudrysays."Wecontinuetofocusoureffortsoneducatingbothprosandconsumersonproperdeckinstallationpracticesaswellasonconsistentdeckinspections.Atthesametime,weknowthatdecksafetyoffersprofessionalsintheindustryagreatopportunitytomarkettheirbusiness,so
Brentwood,TN:May15-20
Cypress,CA:May15-26Baltimore,MD:June5-12DesPlaines,IL:June5-12Lakewood,CO:June12-23
Bellevue,WA:June5-16
LiveWebinar:May10-11
Cincinnati,OH:May1-12
Baltimore,MD:May12-14
we'veprovidedallofthetoolstohelpthemdojustthat."Visitwww.NADRA.orgtoaccessallofNDRA'sDeckSafetyMonthresourcesforindustryprofessionals.*YoumustbeacurrentNADRAmembertoaccessthe"toolkit".JoinNADRAtoday.
DishwasherAirGapsbyReubenSaltzman
It'sbeenjustoverayearsinceMinnesotaadoptedanewstateplumbingcode.Oneofthemostconspicuousandannoyingchangesthatwasmadetotheplumbingcodewastherequirementforhideousdishwasherairgaps.Adishwasherairgapisanegg-sizeddevicethatgetsmounted
MoldClassDesPlaines,IL:June17-19
2017MayReporter
abovethesinktohelppreventcontaminatedwaterfromdrainingbackintothedishwasher.
Thesedeviceshavebeenaroundforalongtime,buttheywereneverrequiredinsinglefamilyhomesinMinnesota.Ouroldplumbingcodeusedtosay"Domesticusedishwashersmaydischargeintoasink,ordischargetoasinktailpieceorfood-wastegrinderifthedischargedrainlineisfastenedashighaspossibleunderthecountertop."That'snolongergoodenough,however.ThenewcodethatwasadoptedonJanuary23rd,2016saysthefollowingundersection807.4:
Nodomesticdishwashingmachineshallbedirectlyconnectedtoadrainagesystemorfoodwastedisposerwithouttheuseofanapproveddishwasherairgapfittingonthedischargesideofthedishwashingmachine.Listedairgapsshallbeinstalledwiththeflood-level(FL)markingatorabovethefloodlevelofthesinkordrainboard,whicheverishigher.
Thenitty-grittydetailsofexactlyhowthisisbeingenforcedthroughoutMinnesotaisuptotheprofessionaljudgmentoftheplumbinginspectorsforeachmunicipality.FromwhatI'veheard,airgapsaretypicallybeingrequiredatthetimethatsinksordishwashersareinstalledorreplaced.
InstallationProblemsBecausetheseairgapsareafairlynewrequirement,we'vecomeacrossalotofairgapdevicesthataren'tinstalledproperly.Tounderstandthesedefects,it'shelpfultounderstandhowthesedevicesfunction.Thecrudelymarked-upphotobelowshowshowtheywork.
Airgapshavean'in'andan'out'.Thewatercominginontherightsideofmydrawingaboveisbeingforcedbythedishwasherpump,butthewatergoingoutissimplydrainingthroughgravity.Becauseofthis,it'simportantforthe'out'hosetobelargerthanthe'in'...READMORE
TheCharacterCountGuideforBlogPosts,Videos,Tweets&More
What'sgoingonwithyourchapter?Gotaneventcomingup?Something
Whenitcomestowritingtextforyourblogandsocialmediaposts,manymarketerswonder,"Butwhat'sthecharacterlimit?"It'sneverasimplequestion--sometimes,it'sansweredbyparametersestablishedbycertainchannels.Andonotheroccasions,it'smoreaquestionofwhat'sideal.
Forexample,youprobablyknowthecharacterlimitforatweetis140,butdidyouknowthattheideallengthisactuallylessthanthat?(Holdtight--we'llexplainwhy.)Whilewe'vewrittenbeforeaboutoptimizingyouractualcontent,wethoughtitwouldbehelpfultogatherthenumbersofcharacterlimits--bothenforcedandideal--fordifferentonlinechannels,allinoneplace.
Below,you'llfindamoredetailedguidetocharacterlimitsandidealcharactercountsforpostsonyourblog,Facebook,Twitter,LinkedIn,Instagram,SnapChat,andYouTube.
TheLength&CharacterCountforEverythingontheInternet
1)BlogPosts
Quickreference:
Postlength:2100wordsTitle:Under60charactersMetaDescription:Under155characters
PostBody
Whenitcomestothelengthofblogposts,thereareafewdifferentitemstoconsider.Forexample:
AccordingtoMedium,postswithanaveragereadtimeofsevenminutescapturedthemostattention.TheaveragereadingspeedofnativeEnglish-speakingadultsremainscommonlycitedas300wordsperminute,accordingtoresearchconductedin1990.Atthatreadingrate,theidealpostlengthis2100words.
interestinghappenatyourlastmeeting?Whatdidyoulearnabout?Wewanttoknowandwe'[email protected]
Here'swhat'sgoingoninachapternearyou...
May5-6,2017SUNTECHConference2017HamptonInnOldsmar,FLContact:KevinKoplar14ASHICEs
May6,2017MACASHIEducationalEventInspectingandReportingMainandSub-panelsIssues:4ASHICEsInspectingtheExteriorEnvelope:4ASHICEsJohnHopkinsUniversityRockville,MDContact:AviLevyEarn8ASHICEsTotal
May11-12,2017MACASHI2-DayCRTTrainingRadissonHotelRockville,MDContact:Ms.TyrrellHunterViewBrochure16ASHICEs
May18,2017OhioASHI"OnTheRoad"RustyBucketWorthington,OHContact:DavidArgabrightPayment/RSVP:OhioASHI2ASHICEs
May23-26,2017LosAngeles/VentureCounty/SanDiegoLevel-1ThermographyITCCertificationProgramDowneyAssociationofRealtorsTrainingRoomDowney,CAContact:BobGuyer32ASHICEs
ThatalignswithresearchpreviouslyconductedbyserpIQ,whichindicatedthat,onaverage,thetop10resultsformostGooglesearchesarebetween2,032and2,416words.
ThatmeansthatthisidealwordcountcanaddressgoalsaroundbothreadabilityandSEO.Butthat'sjusttheactualbodyofthepost.Plus,whenwelookedatourownblogonorganictraffic,wefoundthatthesweetspotwas2,250–2,500words.
Butthat'sjustthepostbody--let'shavealookattheotherareasoftextthatcompriseafullblogpost.
Title
Thelengthofyourtitledependsonyourgoals,andwhereitwillappear.
Let'sstartwithSEO.Doyouwantthisposttorankreallywellinsearch?Itturnsout,thatoftenhastodowiththedimensionsofeachentryonasearchengineresultspage(SERP).ForGoogle,titlesofsearchresultsareusuallycontainedatalengthof600pixels--whichMozmeasuresasbeingabletodisplaythefirst50-60charactersofatitletag.So,ifyoudon'twantyourtitletogetcutoffinthesearchresults,itmightbebesttokeepitunder60characters.Butwhenindoubt,youcandouble-checkthelengthofyourmetadescriptionandtitletagswiththishandytoolfromSEOmofo,oryoucanuseMoz'stitletagpreviewtool...READMORE
JoeFerry,LLCTargetProfessionalProgramsGuardianFinancialHomeOwnersNetworkQuill.comLegalShieldPorch.comMoverThankYou.comOneSourceSolutionsLibertyMutualInsuranceInspectionContracts.comGEMMarketing(ASHIstore.com)BuildFaxASHI@Home
MillionaireInspector
Community
GOLDAFFILIATESApplica/HomeWizardBusinessRiskPartnersHomeInspectorProHomeGaugeHowToOperateYourHomeInspectionCertificationAssociatesInspectorProInsuranceKaplanHomeInspection
QuickTip#17:Caulking
theWideOpenSpacesSoyoufilledthatwidegapintheexteriortrimwiththebestcaulkyoucouldbuy,andthenextyearithadpulledaway
fromonesurface,leavingalargegap.Oryoutriedtofillawidergap,andthecaulkjustfellinthehole.Whatwentwrong?Nobackerrod.
Beforeprofessionalsfillalargegapwithcaulk,theybridgethewideopeningwithastifffoambackerrod.Thebackerrodiswideenoughsofrictionholdsitjustbelowthegap’ssurface.Therodsupportsthecaulkappliedinanhourglassshapewithaheight-to-widthratioofabout1:2.Why?Caulkneedstoexpandandcontractassurfacesmove.Thehourglassshapeallowsthecaulktobondtoonlytwosurfaces;thenarrowersectioneasilyexpandsandcontractswithmovement.Caulkshouldnevercompletelyfillaspace.Itshouldneverbeappliedtothreesidesoranunbridgeablywidegap,or
EducationLiftMasterMcKissockOREPPalm-TechPro-LabRadalink,Inc.SILVERAFFILIATESCarsonDunlopEMSLAnalyticalGeneralToolsHolmesApprovedHomesInspectITReportingSoftwareZAITrustBRONZEAFFILIATES3DInspectionSystemsAccuStarLabsADTAllenInsuranceAmerica'sCallCenterBNKInsuranceBostonEnvironmentalBrickkickerBuyersProtectionGroupCompleteApplianceProtectionEBPHIEliteMGAHealthyHousingSolutionsHomeInspectionReportHomeBinder.comHomeTeamICHomeInspectionSoftwareInspectionSupportNetworkInspectorServicesGroupKritterCapsMonroeInfraredPRISMAnalyticalRAdata,Inc.ReportHostRTCASunNuclearS.W.A.T.EnvironmentalUSInspectVanguardEmergencyManagementWagnerMetersContactanyoftheaboveAffiliatesandEndorsed
itwillquicklyfail.Caulkcan’texpandandcontractwhenitispulledinthreedirectionsorwhenthecross-sectionistoothick.
Youwillfindbackerrodsinlargerpaintandhardwarestores.Itissoldinlengthslikerope,anditcomesinvariousdiameters.Chooseadiameterthatiswiderthanthegaptobefilled,andforcetherodintoplacewithablunttoolorputtyknife.
ByTomFeiza,Mr.Fix-It
(c)Copyright2009byTomFeiza,Mr.Fix-It,Inc.|misterfix-
it.com|htoyh.comHelpingyouoperateandmaintainyour
home
HowtoCreateaSocialMediaMarketingContentPlanin7Steps
ByWarrenKnight
Wanttoconnectmorewithyourtargetaudience?
Wonderinghowtodeliverrelevantsocialmediacontentconsistently?
Planningyoursocialmediacontentdeliverykeepsyourmarketingon-message,makingitmorelikelythatyou’llreachyourbusinessgoals.
Inthisarticle,you’lldiscoverhowtocreateasocialmediamarketingcontentplanforyourbusiness.
providersandmentionthatyouareanASHImemberforaspecialdiscount.
ASHIHQConference
ScheduleWherewillyoube?
EastCoastBuildersConferenceMay4-5,2017Atlanta,GA
2017CREIAAnnualConferenceMay4-7,2017Burlingame,CA
NEHA2017AnnualEducationConference&
ExpoJuly10-13,2017GrandRapids,MI
NARRealtorsConference&Expo
November3-6,2017Chicago,IL
#1:UnderstandHowYourIdealCustomerMovesFromAwarenesstoConversion
Whetheryou’vebeeninbusinessfor24hoursor10years,definingyourtargetcustomerisacrucialpartofyourjourney.Youmaybethinkingit’seasytodefineyourtargetcustomerbasedontheusualdemographics,age,gender,etc.
However,youneedtogobeyondsimplyidentifyingyourtargetcustomer’smaritalstatus,wheretheylive,orwhattheirhobbiesare.Intheeraofthe“experience,”youhavetogiveyourcustomersanexperiencethey’llfallinlovewith.Forexample,UberandAirbnbhavegrowntobesuccessfulcompaniesbecausetheyprovideagreatcustomerexperiencewhilefulfillinganeed.
Putyourselfinyourtargetcustomers’shoes.Whatistheirfirstthoughtwhenresearchingaproduct?Howdotheyprogressfromthere?Mostimportantly,what’sthefinalquestiontheyaskbeforemakingapurchase?Tobetterunderstandthisexercise,let’sanalyzetwohypotheticaltargetcustomers:RitaandJohn.
Ritaisacreativeentrepreneurandvisualinherapproachtobusinessandlifestyle.She’spassionateandinquisitive,alwaysaskingquestionsbeforemakingadecisiontobuyaproductorservice.Shecallsherfriendsonthephone,andsearcheswithGoogleandthroughsocialmedia.Rita’swayoffindinganswersisthroughaPinterestinfographicoranInstagrampost.Here’showyoumightidentifyRita’sthoughtprocesswhenpurchasingaproductorservice...READMORE
WehavemanybenefitsandmemberperksforourASHImembers,butaren'tvainenoughtolistthemallonebyone.Hereareafewlinksthatshowcasemanyofourbenefits:-FindAnInspector-MembershipPerks-FreeEducation-BenefitPrograms-AffiliateSpecials-MarketingMaterials-FreeLogoDesign-ASHIReporterLoginatwww.ashi.orgtoseeallthebenefitsofyourmembershiptoday!
