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FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
MAY 2015
SERGEI VASILEV
DRAWING INDEX
Cover
Drawing Index
Project Overview
Project Parameters
Executive Summary
Site Plan
Dimensional Plan
Stage Base
Schedules
Graphic Location Plan
Exhibition Areas
Graphic Look and Feel
Visual Identity system
Graphic Types
EX1.0
EX1.1
EX1.2
EX1.3
EX1.4-1.11
EX.2.0
EX2.1
EX2.2-2.3
EX2.4–2.5
EX2.6
EX3.0-3.12
GR1.0
GR.1.1-1.4
GR1.5-1.7
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
2
DRAWING INDEX
Drawing Number
EX1.1
“CREW CAMP” IS AN EXHIBITION ON IN-FLIGHT SAFETY
PROCEDURES AT THE TERMINAL 5 AT THE JOHN F. KENNEDY
INTERNATIONAL AIRPORT.
In-flight safety information is information that no
one should miss, even if they have heard it a dozen
times. Airlines are using new technologies to con-
tinuously make air travel the safest way of getting
around. However passengers themselves could cause
emergency situations ignoring safety rules. Airlines
are required to perform pre-flight safety demon-
stration and they are going to some extraordinary
lengths to encourage passengers to pay attention
to them. They use animation, humor, invite celebrities
and even children to make those demonstrations
less tedious and repetitive and deliver their safety
message. Yet other models are to be imported if
we are willing to get passengers participate more
actively and learn how they are too responsible for
minimizing the risks during the flight. This exhibition
project recognizes the downtime at the airport as
an opportunity to engage passengers in an enter-
taining and educational experience aimed at deliver-
ing safety information interactively and intuitively.
Crew Camp’s mission is to inspire personal responsi-
bility in regards to aviation safety through physical
activity and active game experience, and to provide
fun, engaging solutions to raise appreciation of the
role of the flight attendants in preventive security.
In addition, Crew Camp will provide a platform for
improving the appreciation of knowledge and skills
of flight attendants and might be a useful recruiting
tool for airlines.
PROJECT OVERVIEW
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
PROJECT OVERVIEW
Page
3Drawing Number
EX1.2
CLIENT VENUE AUDIENCE
The Federal Aviation Administration is the main client
and sponsor of the exhibition. It is empowered by
the U.S. Congress to regulate safety standards and
enforce their use in civil aviation.
JetBlue Airlines will host the exhibition and will
appear as a co-sponsor.
Exhibition occupies central Marketplace area at
the Terminal 5 at the John F. Kennedy International
Airport. The Marketplace at T5 is the main hub all
passenger pass through. It makes it an ideal venue for
an exhibition. It is the venue for a range of concerts,
events and installations throughout each year.
Crew Camp’s activities are designed primarily for
families with children. In addition to the primary
audience, Crew Camp will extend its information and
content to individual travelers looking to actively
spend their downtime in the airport and learn about
aviation safety and flight attendant training.
PROJECT GOALS
The exhibition will:
◊ Help flights go more smoothly and
reduce the risk of danger
◊ Encourage passengers to pay
attention to safety demonstrations
EDUCATIONAL GOALS
Visitors will:
◊ Understand reasons behind in-flight
safety demonstration
◊ Be able to make knowledgeable and
informed decisions regarding safety
during the flight
◊ Debunk common myths regarding safety
◊ See how cooperation is important for
everyone’s safety
EXPERIENTIAL GOALS
Visitors will:
◊ Be able to see flight through
the eyes of flight attendants
◊ Actively spend their downtime
at the airport
◊ Engage in a full family experience
◊ Experience in-flight safety demonstration
as exciting, joyful and interesting
PROJECT PARAMETERS
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
4
PROJECT PARAMETERS
Drawing Number
EX1.3
EXECUTIVE SUMMARY
Plan view
NOT FOR CONSTRUCTION
DO NOT SCALE
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FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
5Drawing Number
EX1.4
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Big Impression
NOT FOR CONSTRUCTION
DO NOT SCALE
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FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
6Drawing Number
EX1.5
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
View from the gates
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
7Drawing Number
EX1.6
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Night view
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
8Drawing Number
EX1.7
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Stage detail
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
9Drawing Number
EX1.8
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
“Something about everything” area view
NOT FOR CONSTRUCTION
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FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
10Drawing Number
EX1.9
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
“Karate” area view
NOT FOR CONSTRUCTION
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FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
11Drawing Number
EX1.10
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
“Time-conscious” are view
NOT FOR CONSTRUCTION
DO NOT SCALE
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FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
12Drawing Number
EX1.11
EXECUTIVE SUMMARY
Site PlanScale: 1/32" = 1'-0"1
46'-0
"
02
46'-0
"
03
46'-0
"
04
01
46'-0"
B
46'-0"
C
46'-0"
D
A
SITE PLAN
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
13Drawing Number
EX2.0
SITE PLAN
02
03
04B
C
D
A
Dimensional planScale: 3/32" = 1'-0"1
87'-0"
76'-3
"
107'-0"
16'-6" 12' 16'-6"
DIMENSIONAL PLAN
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
14Drawing Number
EX2.1
DIMENSIONAL PLAN
33'-0"
40'-0
"
6'-6"
44'-0"
75°
4'-0" 21'-0"
3'-0
"4'
-0"
39'-9"
Stage planScale: 1/8" = 1'-0"1
Stage frontScale: 1/8" = 1'-0"2
Stage sideScale: 1/8" = 1'-0"1 A2
1A2
A1
1A1
90°
STAGE BASE
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
15Drawing Number
EX2.2
STAGE BASE
Raised Floor Detail
Section. Stage baseScale: 3/32" = 1'-0"A2
Section. Stage baseScale: 1/4" = 1'-0"A1
STAGE BASE
NOT FOR CONSTRUCTION
DO NOT SCALE
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FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
16Drawing Number
EX2.3
STAGE BASE
A
1/2” thk tempered
glass with front mtd
vinyl and rear mtd
clear film. Ink-jet print
onto vinyl and film.
B
Direct print on steel.
Matte overlamination.
C
Ink-jet print onto
high-pressure
laminate.
D
Ink-jet print onto
Duratrans.
E
Ink-jet print onto
interior grade vinyl.
F
Vinyl lettering.
G
Digital content.
P1
Paint NCS S 0500-N
P2
Paint
NCS S 1560 R90B
P3
Paint
NCS S 0560-Y
P3
Paint
NCS S 9000-N
P4
Paint
NCS 0502-B
P5
Paint
NCS S 5040-R70B
EX1
Polished steel
EX2
1/16” HPL sheet on a
1 1/2” substrate
EX3
1/2” thk tempered
glass
EX4
Fabricated steel
F1
Carpet floor tiles
SCHEDULES
GRAPHIC TYPES MATERIAL SCHEDULE
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
PROJECT OVERVIEW
Page
17Drawing Number
EX2.4
GRAPHIC SCHEDULE
01A.GR01
01A.GR02
02A.GR01
02A.GR02
02A.GR03
02A.GR04
02A.GR05
02A.GR06
02A.GR07
02A.GR08
03A.GR01
03A.GR02
03A.GR03
03A.GR04
03A.GR05
03A.GR06
03A.GR07
03A.GR08
03A.GR09
03A.GR10
04A.GR01
04A.GR02
04A.GR03
04A.GR04
04A.GR05
04A.GR06
05A.GR01
05A.GR02
05A.GR03
05A.GR04
05A.GR05
05A.GR06
05A.GR07
05A.GR08
05A.GR09
05A.GR10
05A.GR11
05A.GR12
B
A
A
C
C
C
G
G
F
F
A
C
C
G
G
F
F
F
F
F
A
C
E
E
F
F
A
C
C
C
D
D
C
C
D
D
F
F
Entry icon
Reception desk graphics
Glass mural
Hanging display
Hanging display
Hanging display
Digital content
Digital content
Overhead ID
Overhead ID
Glass mural
Hanging display
Hanging display
Digital content
Digital content
Word graphic
Word graphic
Overhead ID
Overhead ID
Overhead ID
Glass mural
Hanging display
Large scale graphic
Large scale graphic
Overhead ID
Overhead ID
Glass mural
Hanging display
Climbing wall graphic
Climbing wall graphic
Graphic Panel
Graphic Panel
Climbing wall graphic
Climbing wall graphic
Graphic Panel
Graphic Panel
Overhead ID
Overhead ID
SCHEDULES
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
18Drawing Number
EX2.5
SCHEDULES
02
03
04B
C
D
A
01A
02A.GR0102A.01.GR02
02A.GR04
02A.GR03
02A.GR07
02A.GR08
03A.GR01
03A.GR02
03A.GR04
03A.GR06
03A.GR05
03A.GR03
03A.GR10
03A.GR0803A.GR07
03A.GR09
01A.GR01
01A.GR02
05A.GR01
03A.GR02
03A.GR11
03A.GR12
05A.GR03
05A.GR05
05A.GR06
05A.GR07
05A.GR08
05A.GR10
05A.GR09
05A.GR04
04A.GR01
04A.GR05
04A.GR03
04A.GR04
04A.GR06
04A.GR02
02A.GR06
02A.GR05
02A
03A
04A
05A
Graphic Floor PlanScale: 3/32" = 1'-0"1
GRAPHIC LOCATION PLAN
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
19Drawing Number
EX2.6
GRAPHIC LOCATION PLAN
02
03
04B
C
D
A
Exhibition PlanScale: 3/32" = 1'-0"1
Recruiting
SomethingAbout Everything
2.0
2.1
3.0
3.4
2.4
2.3
2.2
4.1
4.0
4.2
5.0
5.1
5.2
3.13.2
3.3
1.0
Fast and Fit
ClientPleaser
Time-Conscious
EXHIBIT AREAS 1.0
2.0
2.1
2.2
2.3
2.4
3.0
3.1
3.2
3.3
3.4
4.0
4.1
4.2
5.0
5.1
5.2
Entry icon
Memory test
Memory test
JetBlue University Panel
JetBlue University Panel
JetBlue University Panel
Karate
Luggage tetris
Luggage tetris
JetBlue University Panel
JetBlue University Panel
Call Button
Call Button
JetBlue University Panel
Climbing Wall
Climbing Wall
JetBlue University Panel
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
20Drawing Number
EX3.0
EXHIBIT AREAS
AREA DESCRIPTION
RECRUITING AREA
EXHIBITION AREA WALKTHROUGH
Here visitors are greeted by staff member who will
then ask them how much time they have, will store
their luggage and advise on what to see first if they
are short on time. Recruiting point serves as a con-
ceptual orientation experience where visitors learn
(1) purposes of activity
(2) how the exhibit is organized
(3) key concepts of each activity area
SOMETHING ABOUT
EVERYTHINGFAST AND FIT
RECRUITING POINT
KARATE MASTER
CLIENT PLEASER
TIME-CONSCIOUS
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
21Drawing Number
EX3.1
EXHIBITION AREAS
8'-0"
6"
2'-4 1/2"
3'-0
"3'-6
"
Reception Desk PlanScale: 3/4" = 1'-0"3
Reception Desk Front ElevationScale: 3/4" = 1'-0"1 Reception Desk Side
Scale: 3/4" = 1'-0"2
6” Skirting
Steel Frame
Tabletop to match NCS S 0500-N
Tempered glass
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
22Drawing Number
EX3.2
EXHIBITION AREAS
12'-0"
4'-3"4"
8'-0
"
Entry Icon Side ElevationScale: 3/8" = 1'-0"1
Entry Icon Front ElevationScale: 3/8" = 1'-0"2
Entry Icon PlanScale: 3/8" = 1'-0"3
Cut out letters
Backlit acrylic
Fabricated steel
Steel frame to match NCS S 0500-N
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
23Drawing Number
EX3.3
EXHIBITION AREAS
Entry Icon. Flat elevationScale: 3/8" = 1'-0"3
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
24Drawing Number
EX3.4
EXHIBITION AREAS
AREA DESCRIPTION
SOMETHING ABOUT EVERYTHING
EXHIBITION AREA WALKTHROUGH
At this area visitors are oriented and learn about
Crew Camp mission. From here they understand how
exhibition is organized into four islands, each with
specific obstacles. “Something about everything”
is the first in a series of obstacles. It focuses on
memory training and describes the role of the flight
attendant in preventive security.
SOMETHING ABOUT
EVERYTHINGFAST AND FIT
RECRUITING POINT
KARATE MASTER
CLIENT PLEASER
TIME-CONSCIOUS
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
25Drawing Number
EX3.5
EXHIBITION AREAS
AREA DESCRIPTION
FAST AND FIT
EXHIBITION AREA WALKTHROUGH
“Fast and Fit” area stresses the importance
of acting fast. It is a central area. Here visitors
participate in “Luggage Tetris” activity. It is an
interactive exhibit training luggage fitting skills.
Visitors play through touch screen trying to stow
bags into overhead compartment in a most efficient
way. The game enables visitors to choose difficulty
level similar to the original Tetris. The faster they go,
the better their score.
SOMETHING ABOUT
EVERYTHINGFAST AND FIT
RECRUITING POINT
KARATE MASTER
CLIENT PLEASER
TIME-CONSCIOUS
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
26Drawing Number
EX3.6
EXHIBITION AREAS
AREA DESCRIPTION
KARATE MASTER
EXHIBITION AREA WALKTHROUGH
“Karate Masters” area shows how training in martial
arts complements flight attendants studies. The
area is dominated by a large fighting ring. Players
stand between pillars and turn to weapon icons as
they appear on each pillar creating an active game-
play experience. A light comes on in the pad and an
audible tone sounds, when the pad is hit the light goes
off and randomly another comes on. Pillars can be
punched, kicked, slapped, or tapped with feet, a fist,
or an open palm. Visitors can compete against them-
selves or play as a team. The score is based on speed.
SOMETHING ABOUT
EVERYTHINGFAST AND FIT
RECRUITING POINT
KARATE MASTER
CLIENT PLEASER
TIME-CONSCIOUS
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
27Drawing Number
EX3.7
EXHIBITION AREAS
AREA DESCRIPTION
CLIENT PLEASER
EXHIBITION AREA WALKTHROUGH
This area covers the topic of customer service skills
necessary for achieving excellence in competitive air-
line industry. Visitors learn how flight attendants are
required to actively look for ways to help people and
to demonstrate service-related cultural and religious
awareness. “Call button” training tool challenges
visitors to balance, stretch, squat, reach, and think
as they must follow and hit the different patterns
of lighted pads. Visitors deactivate the light sensor
in a form of an iconic flight attendant symbol. As the
targets are hit, points accumulate and are displayed
as the game is played.
SOMETHING ABOUT
EVERYTHINGFAST AND FIT
RECRUITING POINT
KARATE MASTER
CLIENT PLEASER
TIME-CONSCIOUS
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
28Drawing Number
EX3.8
EXHIBITION AREAS
AREA DESCRIPTION
TIME-CONSCIOUS
EXHIBITION AREA WALKTHROUGH
This is the last area of the exhibition, it covers the
subject of time and traffic control and how they
are related to safety. Visitors learn how air travel
requires time management and coordination. The goal
of the “Climbing Treadwall” is to let visitors follow
timezones as they climb the wall. The climbing surface
is covered with graphics showing airport locations
worldwide. This exhibit provides great visual impact
and help stretch muscles.
SOMETHING ABOUT
EVERYTHINGFAST AND FIT
RECRUITING POINT
KARATE MASTER
CLIENT PLEASER
TIME-CONSCIOUS
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
29Drawing Number
EX3.9
EXHIBITION AREAS
AREA DESCRIPTION
PERIMETRAL GRAPHICS
EXHIBITION AREA WALKTHROUGH
Through graphic panels visitors are introduced to
JetBlue students. Personal flight attendant stories
are outlined through short anecdotes and real-life
advises that give the experience a touch of a human
connection.
SOMETHING ABOUT
EVERYTHINGFAST AND FIT
RECRUITING POINT
KARATE MASTER
CLIENT PLEASER
TIME-CONSCIOUS
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
30Drawing Number
EX3.10
EXHIBITION AREAS
8"
9'-0
"
3'-0
"
4'-4
"
Hanging panel elevationScale: 1/2" = 1'-0"1 Hanging panel side elevation
Scale: 1/2" = 1'-0"2
2'-2" 2'-2" 2'-2"
1/16” HPL sheet
on a 1 1/2”
substrate
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
PROJECT OVERVIEW
Page
31Drawing Number
EX3.11
?
BE FLAWLESS AT ALL TIMES
Hanging panel elevationScale: 1"= 1'-0"1
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
PROJECT OVERVIEW
Page
32Drawing Number
EX3.12
GRAPHIC LOOK AND FEEL
FLIG
HT
INS
PIR
ED
ACTIVE
VIBRANT
DURABLE
MUD AND CLOUDS
Design merges key characteristics of a training
camp archetype with a sleek airline feel. This con-
trasting personality of the Crew Camp is present
throughout the exhibition and supporting materials.
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
33Drawing Number
GR.1.0
LOOK AND FEEL
LOGO COLOR PALETTE
Core color
Secondary colors
C100 M80 Y0 K60
C30 M0 Y0 K0
C20 M12 Y14 K0
C5 M90 Y0 K0
C5 M3 Y5 K0
C50 M30 Y30 K0
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
34Drawing Number
GR.1.1
VISUAL IDENTITY
TYPOGRAPHY
The key font for the Crew Camp identity is
Foundry Monoline. It is used across all Crew Camp
communications, promotional materials and large
scale graphics.
Foundry Monoline Bold
36 PT
ABCDEFGHILKLMNOP
QRSTUVWXYZ
abcdefghilklmnop
qrstuvwxyz
1234567890.()!&
LEARN THE DRILL
LEARN THE DRIL
L
YOU HAVEREACHED
A NEWLEVEL2◊
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
35Drawing Number
GR.1.2
VISUAL IDENTITY
91 1/2”
61”
91½
”
34”
MARKETPLACE
NOWBOARDING◊
18”
18”
MARKETPLACE
NOWBOARDING◊
Elevation. HD LCD UnitScale: 3/8" = 1'-0"1 Tabletop
Scale: 3/8" = 1'-0"2
WAYFINDING
HPL board
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
36Drawing Number
GR1.3
WAYFINDING
IMPLEMENTATION
Poster Collateral items
HOW TO BE THE◊ WORLD’S BEST PASSENGER
MARKETPLACEAT
now boarding
C
R E W P A S S
CR E W PA SS
LEARN THE DRILL
F L Y S M A R T
F L Y S M A R T
F L Y S M A R T
F L Y S M A R T
F L Y S M A R T
F L Y S M A R T
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
37Drawing Number
GR1.4
GRAPHIC COMPONENTS
20'-10"
2'-7
" 1
/2"
6 1
/4"
6"6"
BOARDING
Area ID ElevationScale: 1/4" = 1'-0"1
OVERHEAD AREA ID
PVC Pipe painted to match NCS S 0560-Y
Vinyl lettering
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
38Drawing Number
GR1.5
GRAPHIC SYSTEM
37'-11"
3'-0
"
6"
3'-0
"
3/4"
6"
1'-0
"1'
-0"
6"6"
43'-7"
1'-0
"
MuralScale: 1/4" = 1'-0"1
MURALS
White Vinyl.First surface
Ink-jet print onto clear film. Second surface
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
39Drawing Number
GR1.6
GRAPHIC SYSTEM
CONTENT GRAPHICS
◊ TIMING THAT
CLICKS
1
2
3
4
5
6
7
BECAUSE YOU WORK IN AN
INDUSTRY THAT SEES TRAVELERS
COMING AND GOING ON A DAILY
BASIS, YOU ARE FOREVER
PLANNING YOUR NEXT TRIP.
BECAUSE YOU WORK IN AN
INDUSTRY THAT SEES
TRAVELERS COMING AND
GOING ON A DAILY BASIS,
YOU ARE FOREVER
PLANNING YOUR NEXT TRIP.
BECAUSE YOU WORK IN AN
INDUSTRY THAT SEES
TRAVELERS COMING AND
GOING ON A DAILY BASIS,
YOU ARE FOREVER
PLANNING YOUR NEXT TRIP.
BECAUSE YOU WORK IN
AN INDUSTRY THAT SEES
TRAVELERS COMING A
BECAUSE YOU WORK IN
AN INDUSTRY THAT SEES
TRAVELERS COMING A
BECAUSE YOU WORK IN
AN INDUSTRY THAT SEES
TRAVELERS COMING A
BECAUSE YOU WORK IN
AN INDUSTRY THAT SEES
TRAVELERS COMING A
114”
Graphic PanelScale: 1/2" = 1'-0"1
Backlit Panel
NOT FOR CONSTRUCTION
DO NOT SCALE
100% AT 11 X 17
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF GRADUATE STUDIES
MA EXHIBITION DESIGN
Date
05/10/15
Scale
AS NOTED
SERGEI VASILEV
Title
Page
40Drawing Number
GR1.7
GRAPHIC SYSTEM