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Tourism monTh
news from
The Board
home
memBer news
memBer BenefiTs
General news
ConTaCT
maY 2013
Tourism TalkGreater shepparton
welcome to...
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Tourism monTh
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Tourism monthwell the year is fast disappearing again and the TGs board has already turned its
mind to Tourism month in october. This annual month long event is one of the
largest projects TGs works on tirelessly for the benefit of all members.
This year marks the fifth year of Tourism month and it is shaping up to be a fabulous
way to celebrate all that is great in the shepparton region - both for its visitors and
those who live, work and play here. we will roll out the very popular calendar of
events to promote and celebrate your events, product launches, open days and
visitor experience. This is a free way to promote your business in the 25 000 event
calendars delivered directly to households throughout the region. a fabulous
member benefit offered by your board so please make sure you take up the offer
and get involved. more information is available on the Tourism month page.
watch This spaceand i can reveal that there will be a huge opportunity during Tourism month for
interested tourism operators, local producers and venues to promote themselves
to a huge melbourne audience. an exciting three day event from october 4 to 6
will be held at Caulfield racecourse to showcase the Goulburn valley to potential
visitors and buyers with Greater shepparton playing a very important, and large, role
in working with the organisers to make sure this event is a success. TGs was among
those invited to a meeting to help develop this event which will be run by sydney
based marketing agency, aC agency, who has a belief and passion for what we do
here in the Goulburn valley.
The Caulfield racecourse will provide a space for our food, wine, family friendly
attractions, key producers and industry to be put on show to thousands of people
keen to find out more about the Goulburn valley. aC agency will be taking
expressions of interest from local attractions, food and wine producers and venues,
including accommodation to be involved in the event. more details will be made
available soon so watch this space. TGs will work closely with operators who would
like to apply to be involved in the event so if you think this is something for you
please email [email protected] and let us know. we will also
use facebook to keep you updated so please make sure you have liked our page.
member surveyThank you to those members who have responded to our member feedback survey
sent out via email at the end of last month. There are many more of you that haven’t
returned your thoughts and i encourage you to do so. we field many ideas, complaints
and view points on what we do all year, so now you have a chance to put them to the
board formally through this survey. Take the time to tell us what we are doing well, or
what we could do better so we can use your membership fees wisely and ultimately
represent you the best way we can. see the member news page for the link to the
survey - you could win a free 12 month TGs membership valued at $365.
huge event Comingshepparton has won the right to host the 2014 Bmx national Titles. The event was
first held here in 2010 and will return next april, along with about 4000 competitors,
support crew and spectators. all details about the event is on the General news
page so make sure you are up to speed with the details, especially if you are an
accommodation provider.
Below is a quote from Bmx championship organisers which is fantastic for our city.
“The track and the facilities in shepparton are first class and a favourite among riders.
Bmx australia believes in leaving a legacy to the sport, that was the case from 2010
and it’s great that we can return in 2014 to continue to build that with assistance of
the Greater shepparton City Council.”
until next month,
Cheryl hammer
President.
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Cover’s restaurantGoulburn ovens institute of Tafe (Go Tafe) has restaurants located at its seymour
(shearer’s), wangaratta (Tower) and shepparton (Cover’s) Campus’. These restaurants
are the student’s classroom and the guests who dine in them allow their students
the opportunity to develop their skills and knowledge in a real restaurant whilst
under the guidance of their trainers. The front of house students are completing
Certificate iii in Tourism/hospitality/events and the back of house students are
completing Certificate ii Kitchen operations, veTis and Certificate iii Commercial
Cookery apprentices.
Cover’s restaurant operates during school terms on Tuesday evenings from 6.30pm,
and on selected wednesday and Thursday lunches. Two course dinners are offered
from $25per person and two course lunches from $15per person. Cover’s also has a
fully stocked bar offering cocktails, beers, wines and coffee at very reasonable prices.
Bookings are essential and Cover’s can cater for bookings of two guests through to
larger group bookings of up to 90, and they cater for any dietary and special requests.
This year Go Tafe is also celebrating its 10th year of masterclasses which are held
in June (seafood), august (anthony simone/Pizzinni winery) and the october
masterclass is partnered with the dookie wine show.
Gotafe undertake training in the workplace across the Tourism, hospitality, events,
Bakery and Cookery industries. short courses are also offered in espresso Coffee,
workplace hygiene, responsible service of alcohol and food safety supervisor. fast
Track Training is available which recognises people’s industry experience and assist
them in gaining a formal qualification in their field of expertise.
Cover’s restaurant is located in fryers street at the Goulburn ovens Tafe campus,
for bookings or for more information on training options call 1300 468 233,
or CliCK here to visit the website. Cover’s would like to offer TGs members a
complementary beverage for any bookings made during may.
are You accessing the TGs facebook Page?TGs now has more than 100 ‘likers’ on it’s facebook page, are you one of them? This
is a great way to spread your message and share information about your business,
products and events for free. This month when you like the page you
will go in the draw to win a ticket to the ‘sales edge’ workshop.
see this page for details.
have Your say and wina survey was recently emailed to all TGs members to obtain feedback on their
membership. unfortunately the take up on the survey has been poor, and therefore
the board has extended the submission date of surveys to ensure members still have
the opportunity to have input. we strongly encourage you to complete the survey
and to have your say so that we ensure we continue to build on the areas that you
are happy with, or to enable us to make the improvements to your membership that
you want. survey responses will be reviewed at the end of the month and where
appropriate suggestions and/or improvements will be implemented into the 2013/14
membership year.
The board want members to have their say about existing member benefits and to
provide suggestions for desirable additional member benefits. from these surveys
the board would also like input on what it is doing well or what it could be doing
better and to generally determine what members want from their membership. This
is your chance to have your say, if you haven’t already completed the survey please
CliCK here to complete it online now. The survey will only take a few minutes and
if completed and submitted by monday, may 13 you will go in the draw to win your
2013/14 TGs membership for free.
win a Ticket to ‘The sales edge’ workshop10x’s three hour workshop, “The sales edge - Turning leads into sales and profits!”
will be held in shepparton on Tuesday, may 21 and TGs is giving members the
opportunity to win a ticket to one of two sessions being held at 9am or 5.30pm,
worth $98 per business. CliCK here for more information on the workshop, or
CliCK here to go to the TGs facebook page. enter the competition and ‘like’ the
page by may 17 to go in the draw to win a ticket.
more member news on the next page ...
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weeknights hostingsit’s not too late to put your business name in the may monthly draw for your chance
to have a half hour weeknights show hosted from your business for just $165.
The board believes this is a valuable and inexpensive opportunity for operators
to obtain a presence on television and to raise the profile of tourism. The board
therefore voted to subsidise these hostings by 50 per cent therefore at the member
rate you only pay $165. each month the board will draw two businesses from a hat to
receive the 50 per cent off. alternatively if you have an event, launch or news about
your business that you would like to publicise via a hosting on a particular date you
can opt to purchase a hosting for $330inc to be guaranteed a spot.
Congratulations to Go Tafe and sPC ardmona factory sales, both were
drawn out to receive the TGs subsidised rate. The Go Tafe hosting
was aired on may 1, and the sPC ardmona factory sales hosting
will be on weeknights on wednesday, may 29. ensure you tune into
southern Cross Ten weeknights to hear the news from these TGs members and see
how a hosting can work for your business.
CliCK here to view a snippet of a weeknights hosting that was filmed at
Big 4 shepparton east holiday Park last year. as you will see this provides great
promotion for your business and the opportunity to be inteviewed about any events,
new products or facilities at your business.
if you would like to go in the monthly draw, find out more about the program or
book a hosting please email Kate smith at [email protected]
mum Knows Best Chefs’ Challengelast week two TGs members, friars Cafe and The Teller Collective participated in
shepparton show me’s ‘mum Knows Best Chefs’ Challenge’ held in fryers street.
These brave local chefs were critiqued by mums, who after a very close contest for
their favourite dish, awarded the mums’ preferred choice to friars Cafe. dishes were
judged on presentation, taste and local ingredients utilised.
attendees not only enjoyed the Chef Challenge, they were also able to participate in
activities including free cupcake decorating for the kids, the ‘spice up BBQ’ cooking
presentation and the ‘how to match food and wine’ session. shepparton show me
advised that random surveys were completed during the event and the majority
surveyed indicated that the event was an incentive for people to come to town.
Catch up on Past newshave you missed any past Greater shepparton Tourism Talk newsletters, or if you are
a new member you may like to read past newsletters. Please click the links below.
february 2013 march 2013 april 2013
“The entire process only took one hour. during recording, weeknights host,
Joel ensured i was at ease, and there was the opportunity for second takes!
we were extermely impressed that we actually got our business promoted
throughout the entire 30 minute segment of weeknights, not just our 5 minute
interview coverage. i would encourage all other TGs members to go in the
draw to take advantage of this offer”. - meliah Clarke Go Tafe.
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memBer BenefiTsin Greater Shepparton
Discover great places to visit look
inSide for Special coupon offerS
Great discoveries
52
TGs has three levels of membership. These include full membership, registered not
for Profit organisation membership and friends of Tourism membership. Be sure to
read the benefits below to ensure you are taking full advantage of your membership.
full membership Benefits• up to 50% discount when advertising in various tourism publications.
• Placement and display of business brochures in the visitor information Centre.
• free website listing on the www.discovershepparton.com.au website.
• access to the victoria Tourism industry Council bronze level member benefits.
• TGs facebook page.
• TGs collaborative marketing and promotional opportunities.
• access to Gouburn river valley Tourism regional collaborative marketing
opportunities and quarterly newsletter.
• a brief editorial in the newsletter after joining as a member.
• 5% discount on all printing and promotional products from willprint.
• invitation to participate in Tourism month.
The benefits of inclusion in Tourism month activities are:
• free exposure for your event throughout Tourism month.
•opportunity to obtain business statistics relevant to your business.
• Promote your business during Greater shepparton’s largest tourism event.
•Generous sponsorship packages to assist in promoting your business.
• invitation to networking meetings with industry relevant guest speakers.
• invite to display brochures/products at Trade shows where TGs is participating.
• invite to participate in workshops, seminars etc. (min. costs may be applicable).
• inclusion in direct marketing campaigns.
• up to 25% discount on industry familiarization tours run by the viC.
• access and support from the Board (initial contact by email please).
• minutes from monthly Board meetings.
• monthly member’s newsletter.
• have your say in the newsletter.
• invitation to annual General meeting.
• an emailed distribution list of local and regional events which may create
opportunities for your business.
• referrals to your business through other members.
• membership identification card for current financial year.
• membership logo display sticker for current financial year.
registered non - Profit organisation Benefits• registered not for Profit organisations will receive full membership Benefits.
friends of Tourism member Benefits• invitation to networking meetings with industry relevant guest speakers.
• monthly newsletter.
Business Profilesas a member of Tourism Greater shepparton you are invited to submit information
on your business for consideration to be placed within the monthly newsletter. as
seen on the member news page, each month we will profile a TGs member business.
if you have something new or interesting within your business please contact
Kate smith at [email protected]
useful memBer linKs membership Benefits list CliCK here
membership renewal form CliCK here
Business listing on the discover shepparton website CliCK here
TGs facebook Page CliCK here
discover shepparton Calendar of events CliCK here
discover shepparton facebook Page CliCK here
Greater shepparton Business Centre training events CliCK here
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Business and service excellence awards 2013The shepparton Chamber of Commerce & industry 2013 Powercor 95 3sr fm
Business awards were launched last week. The awards are an opportunity
to recognise and honour outstanding contributions and to encourage
future business success. There are great prizes to be won and anyone can
nominate. The 2013 award categories include: Customer service; retailer
of The Year; hospitality Business of The Year; Professional service of The
Year; aprentice of The Year; Trainee of The Year; Trade services of The Year;
new Business award and Tourist attraction of The Year.
nominations are now open and to date more than 80 have already been received
across various categories. TGs is a sponsor of the ‘Tourist attraction’ category and
therefore the board encourages you to consider nominating.
information packs and nomination forms have been posted out to all businesses, if
for some reason you did not receive your pack, please contact the Business awards
Coordinator, Pam mcKellar on 0439 788 139, or click on the purple text following to
obtain an informaTion PaCK, nominaTion forms, or PosTer.
more General news on the next page ...
General news
Council PlanGreater shepparton City Council draft Council Plan 2013-17 incorporating the
strategic resource Plan 2013-23 is now available for inspection at the Council office
at 90 welsford street, shepparton or CliCK here to view online.
The Plan includes: Council’s vision and strategic objectives; strategies for achieving
the objectives for at least the next four years; strategic indicators (measures) for
monitoring the achievement of objectives; strategic resource Plan, indicating how
the Council expects to effectively use its resources to achieve its objectives.
any person can make a submission on the draft Council Plan and may also ask to be
heard in respect of their submission. submissions must be in writing and should be
addressed to the Chief executive officer, Greater shepparton City Council, locked
Bag 1000, shepparton, 3632. submissions close at 5.00 pm on friday, may 31 2013.
People making submissions need to be aware that under the local Government act
1989, submissions received by the Council are public documents and are available
for members of the public to examine at the Council office.
a committee has been formed to review submissions, and to hear any person
wishing to be heard. it is planned that this committee will meet on Tuesday, June 4
at 5.30pm. a recommendation to adopt the prepared Council Plan, with or without
amendment, will be made at an ordinary Council meeting to be held at 5.30pm on
Tuesday, June 18 2013.
The TGs board encourages you to inspect the draft and put forward relevant
feedback, should you have any, to ensure tourism is adequately represented.
visitor information Centres’ annual Conferenceon may 7 Greater shepparton hosted over 100 visitor information Centre
volunteers and staff from across the Goulburn river valley region in Greater
shepparton for their annual summit. The morning conference saw guest speakers,
networking and lunch, followed by four different mini-famils showing off some of
Greater shepparton’s tourism product to the volunteers in the afternoon. each
attendee received a goodie bag with gifts, produce and collateral from across
the region. The staff at the shepparton visitor information Centre were heavily
involved in the planning of the day, which was jointly sponsored by GrvT and
Greater shepparton City Council.
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superannuation reformsThe federal Government’s upcoming stronger super reforms will impact the way
businesses manage their super obligations. These informative and practical seminars
will take place in various locations across victoria and are designed to help you:
•Meetyoursuperobligations
•Explainrelevantchangestoyouremployees
•Understandtheincreasestosupercontributions
•Understandtheawardandlegislativechanges
for information, seminar dates, locations and how to register please CliCK here.
save sPC ardmonasPC is the last australian owned fruit processor. Cheap imported canned fruit
and tomatoes have put our future at risk! This affects the entire Goulburn valley
therefore TGs encourages you to make a difference and do your bit to assist to secure
the future of the Goulburn valley. a rally has been organised for Thursday, may 9 at
1.30pm at the shepparton showgrounds. This is an opportunity for all grower’s,
workers, businesses, tourism operators and absolutely everyone to unite and save
our fruit industry.
for more information, CliCK here to visit the ‘save sPCa australian made and
Grown’ facebook page.
more General news on the next page ...
General news
Bmx national Championships 2014 Greater shepparton has recently been announced as the host for the 2014 Bmx
national Championships to be held from april 29 to may 4. “shepparton last played
host to the national Championships in 2010 and have shown they have the capacity
and ability to hold large events,” Bmx australia President mr Barry Knight said.
“The track and the facilities in shepparton are first class and a favourite among riders.
Bmx australia believes in leaving a legacy to the sport, that was the case from 2010
and it’s great that we can return in 2014 to continue to build that with assistance of
the Greater shepparton City Council”, mr Knight said.
staff from the visitor information Centre and Greater shepparton City Council events
team were present at the 2013 event, where shepparton was announced as the host
venue for 2014, promoting the destination and assisting prospective attendees with
bookings.
The event is expected to attract a minimum 1200 individual competitors from all
around australia and approximately 3000 visitors. The majority of visitors will stay
between five and seven nights. This event will further cement our reputation as
a major sporting events destination in regional australia. The event will also have
wider benefits for Greater shepparton, with an expected $5million to be injected
into the local economy through accommodation, hospitality and retail spending.
The last time Greater shepparton hosted this event it saw a significant increase in
participation numbers and membership, it is therefore expected this would happen
again which will be great for our local Bmx club and the sport. To read more
CliCK here to visit the Bmx australia website.
The TGs board congratulates Council’s events team and the visitor Centre staff on
securing this major event, this is fantastic for operators and for Greater shepparton.
walking Guide now availableafter a long production process, the “walk in Greater shepparton”guide has finally
arrived. The guide includes maps and points of interests along 17 different walks
throughout Greater shepparton, as well as tips and information on safety and good
practice, walking club details and annual events. Copies of the book are available
from the visitor information Centre.
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General news
event date location estimated
2013
attendance
appr. %
of visitors
to region
website event information
afl Youth
Girls national
Championships
5 - 10 may deakin
reserve
500 90% http://www.aflvic.com.au/index.php?id=14&tx_
ttnews%5Btt_news%5d=1572&tx_ttnews%5Bb
ackPid%5d=7&chash=40737c8cbb
4 interstate and 2 victorian teams will compete
in 12 games over 5 days.
mother’s day
Classic
may 12 victoria Park
lake
300 5% www.mothersdayclassic.com.au/event/vic/
shepparton-vic
4km walk and 8km run. all proceeds to the
national Breast Cancer foundation.
water
Technology
Cluster
Conference
may 22 - 23 shepparton
showgrounds
3000 30% www.wtcexpo.com.au/ irrigation expo.
Gv reining
horse
association
may 25 - 26 Tatura Park 20 20% www.gvrha.com/home.html Gvrha Qualifying show #2
western horse riding event.
lee Kernaghan
– Beautiful
noise Tour
June 2 eastbank,
shepparton
http://www.greatershepparton.com.au/events/
leekernaghan2013.html
lee will be taking his new album on the road.
The show will feature new songs and all of his
classic hits.
Tatura rotary
and Community
art show
June 7 - 10 victory hall,
Tatura
http://www.greatershepparton.com.au/events/
taturaartshow2013.html
7th annual show, showcasing existing and
emerging artist. The “in house Cafe” will again
be a feature of the event.
regional
Challenge Cup
& women’s
Championships
June 8 - 10 shepparton
sports Precinct
800 75% http://www.greatershepparton.com.au/events/
ffvregional2013.html
40 teams from across the state will compete
in 3 days of junior soccer action. Boys and Girls
divisions in 12yo, 13yo, 14yo, 15yo, 16yo.
northern
victorian sled
dog Classic
June 8 - 10 moira Park
scout Camp,
Kialla
http://www.greatershepparton.com.au/events/
sleddogclassic2013.html
Teams compete for sled dog champion. races
are approximately three hours through bush
tracks. heats may be cancelled if temperatures
rise above 15 degrees. spectators are welcome
however please leave dogs at home.
Greater shepparton events Bringing visitors To TownBelow is a snap shot of the events to be held in Greater shepparton during may - June 2013. The Greater shepparton Tourism & events team work with a number of groups and
associations to encourage visitation through events to the region. research shows that events deliver strong social and economic benefit along with raising the profile of our
region in the minds of visitors. for more details on how you can be involved please contact the organisers or Council’s events team on (03) 5832 9700.
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ConTaCT
Please send all correspondence to:
Tourism Greater shepparton, Po Box 110, shepparton viC 3632
aBn: 41 505 178 163
Tourism Greater shepparton Board member ContactsPresident Cheryl hammer The Churches 0410 561 934 [email protected]
vice President Gracie sharwood Gv hotel 0419 200 473 [email protected]
Treasurer Glenda farrington Central shepparton apartments 0428 194 799 [email protected]
secretary Kate smith marketing & Project management 0418 382 985 [email protected]
Board member ross Graham GoTafe 0428 709 848 [email protected]
Board member Tracey Toy Kidstown 0411 856 263 [email protected]
Board member annabel Thomas Prominent Group 0417357300 [email protected]
Board member Kaye Bernardi Big4 shepparton east 5829 2396 [email protected]
Council rep maree Glasson Greater shepparton visitor Centre 5831 4400 [email protected]
Chamber rep morry macKellar shepparton Chamber of Commerce 0419 884 678 [email protected]
Please submit all newsletter content for consideration by the Board to Kate smith at [email protected] by the 1st of each month.
meet the Board membersBelow are your Tourism Greater shepparton board members. Be sure to look out for details of the next Tourism Greater shepparton members networking function where
you can meet the board members in person.
Cheryl hammer, Gracie sharwood, Glenda farrington, ross Graham, Tracey Toy, annabel Thomas, Kaye Bernardi, maree Glasson, morry macKellar
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submit Your 2013 event listing nowat the april meeting the TGs board discussed Tourism month 2013 and decided
to continue Tourism month in its existing format however with a focus of
increasing the number of events within the calendar. event listing forms are
now available, please CliCK here to complete the form online, or email TGs at
[email protected] to obtain a printable version that can
be completed and mailed to the TGs at Po Box 110 or delivered to the Greater
shepparton visitor information Centre by wednesday, July 31.
Tourism month is another great benefit of being a member of Tourism Greater
shepparton. it provides the option to promote your event within 25 000 official
Calendar of events brochures distributed during Greater shepparton Tourism month
each october for free. This is an opportunity too good to be missed, start planning
now! You might like to hold an open day, have a product launch, a come and try day,
festival or an expo. The options are endless.
Calendar of events brochures are distributed across Greater shepparton and into
surrounding regions therefore the ideal way to promote your event to both visitors
and locals. in the past, the Calendar of events has also been promoted via television,
radio, the newspaper and an electronic copy is placed on Greater shepparton’s
official visitor website and on the TGs facebook page.
events raise your business profile and have the potential to increase your customer
base. with so many options for marketing your event for free this is a great
opportunity and one that you should consider incorporating within your planning
annually to grow and promote your business.
alternatively, if holding an event is not your thing, think about partnering with, or
sponsoring Tourism month, this is another great way to have your business name/
logo distributed across the region and depending on your level of sponsorship,
potentially at various events.
T urism MonthGreater Shepparton
Greater shepparton Tourism month 2012 sponsorsThank you to the 2012 sponsors of Tourism
month. Please support these valuable sponsors
who are assisting us to showcase the fantastic
attractions and experiences on offer to both
locals and visitors to the area.
