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Volume 39 Number 2 2013 Letter from the President ....................... 1 Media Tips for Optometrists ..............2 New NYSOA Board of Directors .......3 Upcoming CE-NY Courses ................3 Overlooking the Importance of UV Protection...................................5 Executive Director’s Report ...................7 OD in Profile: Christopher Colburn....... 8 OD in Profile: Dawn Chivers .................11 Children’s Vision Coalition Update ....12 2013 CVC Contributors ......................14 Welcome New Members! ....................15 Classified Ads ......................................15 2013 NYSOA PAC Supporters...........18 Student Corner ....................................21 Photos from NYSOA Events ..............22 Upcoming Events ................................23 Contact Information............................23 NYSOA Business Partners..................23 Prospectus (ISSN 1055-7407) is published by the New York State Optometric Association, Inc., 119 Washington Avenue, 2nd Floor, Albany, NY 12210. All issues are electronic. Yearly subscriptions $25.00, single copies $5.50. e views and opinions expressed are those of the signed author and in no way should be construed to reflect the opinions or position of the editorial staff of Prospectus, or the New York State Optometric Association, its officers, local affiliate societies, or administrative staff. All submissions are subject to editorial change with regard to clarity or length. Final decision regarding acceptance or rejection of any submission lies with the editor. pros peus At our Annual Meeting, I was sworn in as the next President of the NYSOA. My involvement with organized optometry started as a member of the board of the Nassau Society over 20 years ago. Over the years I have seen the amazing work of the AOA and the NYSOA. ere are hundreds of dedicated optometrists who give their time and energy to further our profession. It is interesting to see firsthand the myriad of issues that face optometry. ere are many challenges to our profession. Healthcare reform will be the next hurdle for all healthcare professions. It is imperative that we support our profession so that we have a seat at the table. We have to stay informed as the world that we have known will be dramatically changed. It is an honor and privilege to have the opportunity to be NYSOA President. I would not be the person that I am today and certainly would not have the practice that I have if it wasn’t for the NYSOA and AOA. We are all busy with our optometric practice and our families. However, if you get involved with our Association it will add a dimension to your life. I encourage everyone to get involved. Volunteer to help out this year, even if only in a small way. One of the goals of my Presidency is to meet with optometrists from around the state. I plan to visit local societies and have the opportunity to hear your concerns. I look forward to the coming year. Please contact me if there is anything that you want to discuss. Have a great summer! Letter from the President By Susan Fisher, OD, NYSOA President INSIDE THIS ISSUE Susan Fisher, OD Dr. Susan Fisher with Rudy Rodriguez, President NJSOP and his wife Linda Dr. Susan Fisher and Denise Whittam, OD, President, Children’s Vision Coalition Jim Walsh, Esq., NYSOA Legal/Legislative Counsel with Mitch Horowitz, OD, Industry Relations Chair and Christopher Colburn, OD, NYSOA President-Elect See more photos on page 22!

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Page 1: May 2013 prospectus

Volume 39Number 2

2013

Letter from the President .......................1Media Tips for Optometrists ..............2New NYSOA Board of Directors .......3Upcoming CE-NY Courses ................3Overlooking the Importance of UV Protection ...................................5Executive Director’s Report ...................7OD in Profile: Christopher Colburn ....... 8OD in Profile: Dawn Chivers .................11Children’s Vision Coalition Update ....122013 CVC Contributors ......................14Welcome New Members! ....................15Classified Ads ......................................152013 NYSOA PAC Supporters ...........18Student Corner ....................................21Photos from NYSOA Events ..............22Upcoming Events ................................23Contact Information ............................23NYSOA Business Partners ..................23

Prospectus (ISSN 1055-7407) is published by the New York State Optometric Association, Inc., 119 Washington Avenue, 2nd Floor, Albany, NY 12210. All issues are electronic. Yearly subscriptions $25.00, single copies $5.50. The views and opinions expressed are those of the signed author and in no way should be construed to reflect the opinions or position of the editorial staff of Prospectus, or the New York State Optometric Association, its officers, local affiliate societies, or administrative staff. All submissions are subject to editorial change with regard to clarity or length. Final decision regarding acceptance or rejection of any submission lies with the editor.

prospectusAt our Annual Meeting, I was sworn in as the next President of the NYSOA. My involvement with organized optometry started as a member of the board of the Nassau Society over 20 years ago. Over the years I have seen the amazing work of the AOA and the NYSOA. There are

hundreds of dedicated optometrists who give their time and energy to further our profession. It is interesting to see firsthand the myriad of issues that face optometry.

There are many challenges to our profession. Healthcare reform will be the next hurdle for all healthcare professions. It is imperative that we support our profession so that we have a seat at the table. We have to stay informed as the world that we have known will be dramatically changed.

It is an honor and privilege to have the opportunity to be NYSOA President. I would not be the person that I am today and certainly would not have the practice that I have if it wasn’t for the NYSOA and AOA. We are all busy with our optometric practice and our families. However, if you get involved with our Association it will add a dimension to your life. I encourage everyone to get involved. Volunteer to help out this year, even if only in a small way.

One of the goals of my Presidency is to meet with optometrists from around the state. I plan to visit local societies and have the opportunity to hear your concerns. I look forward to the coming year. Please contact me if there is anything that you want to discuss.

Have a great summer!

Letter from the PresidentBy Susan Fisher, OD, NYSOA President

INSIDE THIS ISSUE

Susan Fisher, OD

Dr. Susan Fisher with Rudy Rodriguez, President NJSOP and his wife Linda

Dr. Susan Fisher and

Denise Whittam,

OD, President, Children’s

Vision Coalition

Jim Walsh, Esq., NYSOA Legal/Legislative Counsel with Mitch Horowitz, OD, Industry Relations Chair and Christopher Colburn, OD, NYSOA President-Elect

See more photos on page 22!

Page 2: May 2013 prospectus

2 Volume 39Number 2

2013

As healthcare providers we have the opportunity to provide information and education to the public, not only in our offices, but also through the media. Whether we are interviewed for a television news story, respond to a comment on social media or participate in a radio discussion, our interaction with the media can have a lasting impact. Regardless of the forum in which we interact with the media it’s important to follow a few basic guidelines to maximize the experience and ensure that the correct message is being delivered.

• Always keep the message positive. Any hostility or aggression during an interview (or in writing) can permeate your message and do more harm than good.

• Always keep the message fact-based. Opinions can be refuted, criticized or dismissed but facts are irrefutable. Try to support your message with data from clinical or marketing research. Providing your media contact with journal articles or references is often appreciated by a busy media person and prevents erroneous information from being disseminated.

• Be prepared. Ask your media contact to provide interview questions prior to your face-to-face meeting and formulate your answers beforehand. If you’re responding to a negative article or blog, prepare a written statement before submission. Taking the time to contemplate your response allows you to fully articulate your thoughts and gives you time to overcome an emotional reaction to a question or comment.

• Be careful what you say. Since your written or verbal comments can be taken out of context, or even truncated, it’s important to begin with a positive statement to emphasis your conclusion, as opposed to a negative one. An example that can be shortened and has a negative tone is “there are always risks with wearing contact lenses ... but most patients don’t have any problems.” Instead consider, “contact lenses are a safe alternative for the vast majority of patients when they are seen routinely by their eye care professional”.

By following these simple media guidelines, it helps ensure that a positive and accurate message about optometry is provided to the public.

Should it be necessary, the NYSOA has resources that are available to members (free of charge) to assist with any media concerns. In addition to the expertise of Jessica Stephenson, Director of Communications for the NYSOA, our legal team at Manatt, Phelps & Phillips is available to provide guidance and each society has a spokesperson that has been professionally trained to deal with various media situations.

For a list of society spokespersons please contact the NYSOA Office at [email protected] or 800-342-9836.

Media Tips for Optometrists

Page 3: May 2013 prospectus

Your New NYSOA Board of Directors

3

Executive Officers

Susan Fisher, ODPresident

Westbury,[email protected]

Christopher Colburn, ODPresident-ElectJamestown,NY

[email protected]

Ida Chung, ODVicePresidentNewYork,NY

[email protected]

Michele Lagana, ODSecretary/TreasurerRochester,NY

[email protected]

Thomas Landry, ODImmediatePast-President

Corning,[email protected]

Elected Trustees

METROPOLITAN

Ray Pirozzolo, ODStatenIsland,NY

[email protected]

Fran Reinstein, ODNewYork,NY

[email protected]

Cate Scandiffio, ODBrentwood,NY

[email protected]

HUDSON-MOHAWK

Dawn Chivers, ODGlensFalls,NY

[email protected]

Brian Powell, ODFishkill,NY

[email protected]

FINGER LAKES-NIAGARA

Jeffrey Calhoun, ODWilliamsville,NY

[email protected]

Trustee Position Vacant

Spring 2013 Course!

SUNDAY, JUNE 9On-Site Registration Available!

SUNY College of Optometry33 West 42nd Street

New York, NY 10036P 212-938-5830

9am-4pm

About the CourseThis course provides a comprehensive review of the clinical characteristics and new technologies that aid in the diagnosis of many retinal diseases.

New developments in the diagnosis and management of vascular, hereditary,

tractional and inflammatory and retinal diseases are reviewed. Macular diseases, including age-related macular

degeneration and macular edema associated with diabetic retinopathy

and vascular occlusive disease are also included. Current treatments and

clinical studies are reviewed for up-to-date evidence-based management of

these diseases.

InstructorsSherry Bass, OD, FAAO &

Jerome Sherman, OD, FAAO

. . . . . . . . . .

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P 315-291-3700Six hours of CE

Page 4: May 2013 prospectus
Page 5: May 2013 prospectus

5

Despite the health risks and repeated warnings about the dangers of exposure to harmful ultraviolet (UV) rays, a new survey from the American Optometric Association (AOA) indicates that only 40 percent of consumers cite protection of their eyes from sun damage as the primary reason they wear sunglasses. An additional 32 percent cited using sunwear for comfort and reduction of glare. While this reason is also important, prolonged sun exposure without proper protection may cause eye conditions that can lead to a variety of vision disorders.

“UV rays can damage the skin of the eyelid as well as the cornea, lens and other parts of the eye,” said Michele Lagana, OD of the NYSOA. “Since UV damage to the eyes can be painful and not easily healed, it is extremely important to make sure that sunglasses provide an adequate amount of UV protection.”

Unfortunately, according to the AOA’s 2013 American Eye-Q® survey, only 28 percent said UV protection is the most important factor when purchasing sunglasses.

In the short term, if the eyes are exposed to excessive amounts of UV radiation, such as during a day at the beach, photokeratitis, or “sunburn” of the cornea can occur. This painful condition includes symptoms such as red eyes, foreign body sensation or gritty feeling in the eyes, extreme sensitivity to light and excessive tearing. Photokeratitis, which can occur in both summer and winter months, is usually temporary and rarely causes permanent damage.

Over time, continued exposure to UV radiation can cause serious harm to the eyes and age them prematurely. Research has shown that over a period of months to years, exposure to UV radiation increases the chance of developing cataracts, pterygium (an abnormal growth of the covering of the white of the eye onto the cornea) and eye cancer. Long-term exposure may also cause damage to the retina, which can lead to macular degeneration— the leading cause of blindness in adults in the US.

Keep in mind that while most UV radiation comes directly from the sun, you can also be exposed to UV rays reflecting from surfaces such as water, sand, snow and white cement. At higher elevations, such as when skiing or hiking in the mountains, the danger is even greater, since there is less

atmosphere that normally would filter most UV radiation.

To help reduce the risks of UV exposure on the eyes, it is important to start protecting them as early as possible. The American Eye-Q® survey found only 21 percent of parents purchased their child’s first pair of sunglasses before the infant’s first birthday.

“The importance of sun protection for children is often overlooked. The lenses of their eyes are more transparent than those of adults, allowing shorter wavelength light to reach the retina,” said Dr. Lagana. “Because the effects of solar radiation are cumulative, it is important to develop good protection habits early and have infants and children wear proper sunglasses whenever outdoors.”

For optimal eye-sun safety, the NYSOA recommends wearing sunglasses or contact lenses that offer appropriate UV protection, applying UV-blocking sunscreen around the eye area and wearing a hat to keep direct sunlight off of the face and eyes.

When choosing sunglasses or protective contact lenses the NYSOA suggests making sure that they block more than 95 percent of UV-A, and more than 99 percent of UV-B radiation. In addition, the NYSOA recommends that sunglasses should:

• Screenout75to90percentofvisiblelight• Beperfectlymatchedincolorandfreeofdistortion

and imperfections• Havelensesthataregrayforpropercolorrecognition

of critical objects, such as traffic signals• Haveaframethatfitsclosetotheeyesandis

contoured to the shape of the head, in order to prevent exposure to UV radiation from all sides, even behind

Also, keep in mind that prescription glasses can be made with tints and full UV protection. An optometrist can provide guidance on the best style and materials to meet the needs and lifestyle of the wearer. In addition, the best way to monitor eye health, maintain good vision and keep up-to-date on the latest in UV protection is by scheduling yearly comprehensive eye exams. To find an optometrist in your area, or for additional information on how best to protect your eyes from UV radiation, please visit www.nysoa.org.

Overlooking the Importance of UV Protection: Only 40 Percent of Americans Wear Sunglasses to Safeguard Vision

New survey shows awareness about eye and vision-related UV damage is low

Page 6: May 2013 prospectus

THE COMPLETE

EVENTEYECARE

EXPAND YOUR FIELD OF VISIONA COMPREHENSIVE CONFERENCE — 350+ hours of Continuing Education for every role and experience level

AN AFFORDABLE SOURCE FOR STAFF TRAINING — Boot Camps and Flexible Package Pricing jumpstart competency and add value

EDUCATES MORE OPTOMETRISTS THAN ANY OTHER EYECARE CONFERENCE — Delivers the knowledge and information to ensure you practice to the fullest extent of your license

AN AFFORDABLE AND FUN EXPERIENCE — Discounts for hotels, travel, entertainment and free parties

FOR THE HEALTH OF YOUR PATIENTS. FOR THE HEALTH OF YOUR PRACTICE.

REFER AN OD WHO HAS NEVER BEEN TO INTERNATIONAL VISION EXPO AND YOU WILL EACH RECEIVE A $100 GIFT. FOR REWARD OPTIONS AND OPTOMETRIST REFERRAL PROGRAM ELIGIBILITY,

VISIT WWW.VISIONEXPOWEST.COM/OPTOMETRISTREFERRAL

EDUCATION: OCTOBER 2–5, 2013EXHIBITION: OCTOBER 3–5, 2013

Las Vegas, NV | Sands Expo & Convention Center

www.visionexpowest.com

LENSES & PROCESSING TECHNOLOGY

MEDICAL &SCIENTIFIC

EYEWEAR & ACCESSORIES

CONTINUINGEDUCATION

BUSINESSSOLUTIONS

Page 7: May 2013 prospectus

7

THE COMPLETE

EVENTEYECARE

EXPAND YOUR FIELD OF VISIONA COMPREHENSIVE CONFERENCE — 350+ hours of Continuing Education for every role and experience level

AN AFFORDABLE SOURCE FOR STAFF TRAINING — Boot Camps and Flexible Package Pricing jumpstart competency and add value

EDUCATES MORE OPTOMETRISTS THAN ANY OTHER EYECARE CONFERENCE — Delivers the knowledge and information to ensure you practice to the fullest extent of your license

AN AFFORDABLE AND FUN EXPERIENCE — Discounts for hotels, travel, entertainment and free parties

FOR THE HEALTH OF YOUR PATIENTS. FOR THE HEALTH OF YOUR PRACTICE.

REFER AN OD WHO HAS NEVER BEEN TO INTERNATIONAL VISION EXPO AND YOU WILL EACH RECEIVE A $100 GIFT. FOR REWARD OPTIONS AND OPTOMETRIST REFERRAL PROGRAM ELIGIBILITY,

VISIT WWW.VISIONEXPOWEST.COM/OPTOMETRISTREFERRAL

EDUCATION: OCTOBER 2–5, 2013EXHIBITION: OCTOBER 3–5, 2013

Las Vegas, NV | Sands Expo & Convention Center

www.visionexpowest.com

LENSES & PROCESSING TECHNOLOGY

MEDICAL &SCIENTIFIC

EYEWEAR & ACCESSORIES

CONTINUINGEDUCATION

BUSINESSSOLUTIONS

Editor’s notes: If any NYSOA member is interested in being a part of the Leadership Development Program, please contact the office at 518-449-7300 or email [email protected]. The date for this event is September 20-22 and it will take place outside of Albany.

The House of Delegates voted to move our Annual Meeting to the first weekend in February starting in 2014. This event will be held in Lake Placid, February 1-2.

______________________________________________

Leadership Development

For more than 100 years the NYSOA has been blessed with a deep pool of members who chose to volunteer their time, talent and energy as leaders of our association. Volunteers have historically given of themselves to the NYSOA so that the next generation of doctors of optometry could continue to thrive and grow this esteemed profession serving the visual welfare of the public. We have every right to be proud of our record of service and achievement in New York State.

However, times change and today we are faced with the challenge of developing new leaders who will carry on our proud legacy. We know it isn’t easy in this busy world for individuals to volunteer their time to serve their communities, much less their professional associations. There are overwhelming competing interests in our daily lives and volunteerism in America is on a decline. Organized optometry is not alone in trying to buck this trend. Our counterparts in medicine, dentistry, podiatry, veterinary medicine and pharmacy are all facing a decline in membership, and they too face the challenge of encouraging young professionals to take on positions of leadership in their respective professional associations.

Twenty years ago the NYSOA was ahead of the curve when we invested resources in the development of new leaders for our association. Many of the members who were identified and who participated in our leadership development training programs went on to become officers and leaders of our association.

To ensure that we have a new group of leaders to carry on our legacy I am RECOMMENDING today that we again invest NYSOA resources to seek out a new generation of members who will become the leaders of the NYSOA in the years to come.

The challenge to identifying and training new leaders for tomorrow is substantially different than one we faced in the past. There has been a dramatic shift in the demographics of this new generation of members in terms of gender, orientation to practice and culture. NYSOA members under the age of forty are overwhelmingly female, employed and have cultural backgrounds that are non-traditional Western European. How these three elements impact participation and leadership in professional associations is being studied by sociologists and experts in the field of organization and association management. There is no magic formula for success in this undertaking but I do know that unless we make volunteering for leadership in the NYSOA relevant, meaningful, fun and family-oriented, we will not attract a new generation of leaders.

Where Do We Begin?

The hardest challenge we face is developing a strategy to identify and engage a new group of future leaders from a pool of members that may have questions about the relevancy of the NYSOA in their lives. Who we are has been historically defined in terms of advocacy and education, and we are a social/professional community of peers. What happens when education and community are supplanted by the Internet and advocacy is associated with the ills of our current political environment? What happens when the organization no longer looks like its membership?

In the past the NYSOA reached out to our local societies and asked presidents to recommend a member or two to be participants in our leadership development program. These recommendations looked more like we did twenty years ago – White Western European men and women who valued their membership in the NYSOA according to a traditional model. How will we account for diversity in age, gender, work setting and cultural background in today’s environment?

To make progress in this area we will have to work quickly to identify candidates for our program. The goal is to identify 10-15 members who would be interested in participating in a retreat setting where we would begin the process of leadership training. We will make this weekend fun for all who attend and we will encourage members to come with their families as part of the package.

Executive Director’s Report to the MembershipMay 2013

By Mr. Jan S. Dorman, Executive Director, NYSOA

continues on page 19

Page 8: May 2013 prospectus

Volume 30Number 2

20138OD in Profile

Christopher Colburn, OD – NYSOA President-ElectQ: Tell us about yourself.A: I live in Lakewood, NY, where I grew up, with my three children. I practice in the practice where I have been a patient since I was 4 years old. My children live a few blocks from their grandparents and enjoy the multi-generational interaction of a small tightly woven community. I graduated from Penn State in 1994,

SUNY Optometry in 1998, residency at UAB in 1999. I am a Fellow of the Academy and Certified by the American Board of Optometry. I am also a New York State Certified Low Vision Specialist and an InfantSee Volunteer. I serve on the board of our local United Way and chaired its giving campaign in 2009. I continue to serve on committees for AOA, currently on the State Government Relations Committee.

Q: What do you like to do in your free time?A: My children and I engage in as many outdoor activities as time will allow. Skiing in the winter, water sports in the summer, golf and wandering around in the woods are a few things we enjoy. Scuba diving, hunting and fishing are significant personal interests that I hope my kids will enjoy as they are old enough. Home cooked meals often include wild game and even wild fruits and vegetables when we come across them in the woods.

Q: Tell us something about yourself that many people wouldn’t know.A: During optometry school and residency I found an aptitude for billiards. I played competitively for many years, including playing in the Southeast Regional 8-ball championship of the American Poolplayers Association in 1999. Unfortunately the home table currently serves as the children’s craft center.

Q: What’s your favorite quote? A: I’m always doing things I don’t know how to do, that’s how I learn to do them. ~ Picasso

Q: Why do you love practicing optometry?A: Optometry is often rewarding due to the immediate benefit that our patients realize when we provide the ability to see better. The ever expanding scope of the profession is challenging and personally rewarding as well. Optometry provides opportunities to care for diverse patient populations in diverse care settings. Every day seems to provide a different experience.

Q: If you weren’t an optometrist, what else would you have done?A: I intended to be a healthcare provider since I was very young. Optometry was part of a long list of potential professions including medicine, dentistry, podiatry and others. Dentistry was probably the second choice. I generally enjoy reminding patients that being dilated is not as bad as going to the dentist—most of my patients agree. I am grateful to my mother for advocating for optometry for my career choice.

Christopher Colburn, ODNYSOA President-Elect

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Page 11: May 2013 prospectus

11

OD in Profile Dawn Chivers, OD

NYSOA Hudson-Mohawk Regional Trustee, NYSOA Legislative ChairOptometrist at Drs. Kline and Boyd, Optometrists, Glens Falls, NY

Q: Tell us about yourself.A: I work in a private practice in Glens Falls, NY with two other optometrists. I have served as local society president, the Vice-President of Governmental Affairs for the NYSOA, and now represent the Hudson-Mohawk Region as Trustee. I have been very involved in our

grassroots campaign to gain orals prescribing authority in New York…which we are still working on.

Q: What do you like to do in your free time?A: I enjoy spending time with my family, camping, cooking, reading and gardening.

Q: Tell us something about yourself that many people wouldn’t know.A: I am a retired drag racing champion.

Q: What’s your favorite quote? A: “There are two things you don’t want to see made: sausage and legislation.” ~ Otto von Bismark, Chancellor of Germany

Q: Why do you love practicing optometry?A: Most of our patients have no idea how connected the eyes are to the rest of their bodies. It has been amazing over the years helping patients not only see better, but to help them with other health issues that may be involving their eyes.

Q: If you weren’t an optometrist, what else would you have done?A: I was going into the health care field one way or another. I considered becoming a veterinarian or a pharmacist. My childhood optometrist talked me out of becoming a veterinarian, convincing me that optometrists have a much more flexible work schedule and a better lifestyle. He was absolutely right.

Dawn Chivers, ODNYSOA Trustee

Hudson-Mohawk Region

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Page 12: May 2013 prospectus

12 Volume 39Number 2

2013

The 2013 journey for the Children’s Vision Coalition is underway, as we travel throughout various pockets of New York State affiliating our mission with educators, parents, children, libraries, school nurses and healthcare groups to advocate the need and importance of comprehensive eye examinations for all school-aged children prior to beginning their school year. Rather than focusing on one main event at this year’s State Fair, we have planned a series of events which include the support of local optometrists at each specific event (we will count on your support in your area) to provide accurate professional information to attendees and to answer questions and to advocate for the Children’s Vision Coalition.

The most recent event took place in Verona, NY on April 4-6, where the Children’s Vision Coalition exhibited at the New York State Association for the Education of Young Children Annual Conference. The mission of the NYSAWYC is to promote excellence in early care and education for NYS Children and families through education, advocacy and support of the profession. Their mission statement reads: All children in NYS have access to high quality early care and educational programs with sufficient resources to meet children’s physical, educational, social and emotional needs in environments that support diversity.

Many thanks to our volunteer optometrists, Dr. David Vinci and Dr. David Girardi, who effectively worked at the CVC booth to interact with approximately 1300 conference attendees, which included early child professionals and advocates.

Our “See What Makes You Happy” poster with Chappy the dog (our CVC mascot) coupled with our bookmarks, brochures, rulers and CVC flyers helped to draw awareness to the needs

and issues facing children with vision problems. We also provided materials to groups, such as the Cornell Cooperative Extension, who found us to be a good resource for their organization.

Throughout the year, the CVC will continue to advocate with groups associated with children’s healthcare, welfare and vision needs throughout the entire state, and we encourage (and need) the support of local optometrists in those areas to be present at the events to advocate and promote the mission statement of the CVC.

On the legislative forefront, Senator Savino (Staten Island) and Assemblyman Richard Gottfried (NYC) have introduced a bill involving children’s vision issues to help create a model similar to the Oyler School (Cincinnati Vision Clinic) in NY. Funded by the foundation Onesight, which is funded by the Luxottica Corporation, the bill would enable support of an innovative program created to transform schools into community hubs which would promote academic, health, nutrition, counseling, legal and other services, including after-school programming to support students and their families. The bill is A-7342 (Gottfried) same as S-5117 (Savino).

As always, we thank each and every one of you for your generosity in supporting the Children’s Vision Coalition on your annual dues statement, as well as for your time and dedication to the profession in advocating for this important cause.

Children’s Vision Coalition UpdateDenise M. Whittam, OD, Children’s Vision Coalition President

Page 13: May 2013 prospectus

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Page 14: May 2013 prospectus

Volume 30Number 2

201314Thank you to our 2013 CVC Contributors!*

Diane T. Adamczyk, ODFaye D. Algranati, OD

Kathy L. Allen-Aquilante, ODRobert J. Ancona, ODLori E. Arbital, ODSamuel Arbital, OD

Judith Archibold, ODBrent D. Arnold, ODAlan M. Bagun, ODJerry L. Baker, OD

Stephen M. Baker, ODFrancesco J. Barbarossa, OD

Sherry J. Bass, OD Justin Bazan, OD

Robert E. Behan, ODEdward Berger, OD

Michael J. Benyo, OD Andrew Bienstock, OD

Joseph C. Biondolillo, ODBrian E. Bleiler, OD

Juliana E. Boneta, ODCarolee R. Boyd, OD

Kenneth Braunstein, ODNancy M. Bulas-Wadas, OD

Brandon Butler, ODTheodore J. Calabrese Jr., OD

Jeffrey Calhoun, ODGina M. Cardone, OD

Jill C. Chafitz, ODThomas Chao, ODDavid B. Chau, OD

Vicki L. Chenarides, ODLillian F. Chin, ODPaul M. China, OD

Ida Chung, OD Dawn Chivers, OD

Gee Hyun Chun, ODAllen H. Cohen, OD

Christopher J. Colburn, ODTimothy L. Comstock, ODJoseph D. Conigliaro, OD

Jeannette Cooper, ODEdward V. Cordes, OD

Christopher S. Couzins, ODShoshana B. Craig, OD

Alexander R. Crinzi, ODAngela M. Croteau, ODJennifer Cummings, OD

Errol S. Daniels, OD

Sara Dawson,

ODDavid J.

Dexter, ODAnne M. Downey,

OD David P. Dozack, OD Paul R. Edelman, OD

Tybee Eleff, ODRita Ellent, OD

Marina Epelman Meyerowitz, ODThomas M. Erichson, OD

Burt S. Eschen, ODBarry J. Farkas, OD

Daniel T. Farkas, ODDoron Feder, OD

Harvey O. Feldman, ODBrian Fengel, OD

Despina S. Fikaris, ODB. Scott Fine, OD

Susan S. Fisher, ODRobert S. Fox, OD

Richard A. Frio, ODGregory Gaglioti, ODPaul R. Galstian, OD

Joseph P. Gambacorta, OD Steven J. Ganz, OD

Angela E. Gardner, OD Ilana Gelfond-Polnariev, OD

Robert H. Geula, ODValerie A. Giangrande, OD

Maria Gibbons, ODSteven Givner, OD

Gwenda R. Gnadt, ODRonald S. Goldstein, ODTraci M. Goldstein, ODTimothy J. Grace, OD

Vincent B. Graniero, ODMarina Grapp, OD

Robert J. Grasso, ODIsrael Greenwald, ODPeter F. Guidara, OD

Thomas S. Gullotti, ODWilliam Halpin, OD

Demetra Hamakiotes, ODBruce R. Hankin, OD

Elizabeth S. Harvey, OD

Paul E. Harvey, OD

Kimberly Heiligman,

ODSarah S.

Helgeson, OD

Elizabeth Hetrick, OD Steven N. Ihrig, OD

Cheryl S. Israeloff, ODNadine M. Jamal, ODDanielle James, ODBarri J. Jones, OD

Arthur D. Jung, ODAllen I. Kaplan, ODJordan Kassalow, OD

Sanford J. Katims, ODRichard S. Kavner, OD

Jaime L. Kenny, ODMili Khanna, OD

Daniel Kirchheimer, ODBarry T. Kissack, OD

Linda M. Kleinhenz, ODRoy A. Kline,OD

Martin Kornblatt, ODDavid M. Krumholz, OD

Kristen Krummenacker, OD Jeffrey Kraushaar, OD

Richard B. Krzyzak, ODMichele A. Lagana, ODMichael V. Landy, ODWilliam J. Lapple, OD

Eric W. Lau, OD Alan S. Lax, OD

William J. Leahey, OD Kathy Lee, OD

Gary A. LeeSue, OD Robert J. Lehrer, OD

David L. Leibstein, OD Patti L. Leonard, OD

Michael B. Levinson, ODLawrence Z. Levy, OD

Steven Lobel, OD Laurence Lonky, ODMartin S. Losito, OD Stella S. Lou Lee, OD Todd H. Lustig, OD

Diana Ma, OD

Jason K. MacLaughlin, OD Michael Madigan, OD

Richard J. Madonna, ODMarilyn Mann, OD

Anthony Marinelli, OD Gary F. Marrone, OD

Marie A. Marrone, ODKatherine M. Mastrota, OD

J. Kent Maurer, ODJohn J. Maurillo, ODMark R. Maxon, OD

Lindsay May, ODRobert P. McCormick, ODMichael J. McGovern, OD

Bradley R. Meltzer, OD Peter J. Micca, OD

Maria A Michalski, ODBari Miller, OD

Dean M. Miller, ODLawrence D. Miller, OD

Arlene Minkoff, OD Daniel S. Mirkin, ODJason W. Moore, ODScott I. Morrison, ODJames O. Morse, ODJoseph J. Mueller, ODRebecca A. Nally, OD

David L. Naparstek, ODCharles H. Neu, ODVaishali Nigam, OD

Michael J. O’Connor, ODSteven A. Ohlbaum, OD

Eric Orava, ODDavid S. Orenstein, OD

Catherine Pace-Watson, ODJohn Richard Paskowski, OD

Viren R. Patel, ODRalph Paternoster, OD Brian D. Peralta, OD Alec J. Perlson, OD

Elisa B. Perreault, ODVernon A. Peryea, ODBenjamin P. Peters, OD

John P. Plow, ODRoman Polishchuk, ODSebastian A. Polizzi, OD

Joan K. Portello, ODSophie Poselle,OD

Ronald H. Poulin, OD*Contributions through May 31, 2013

Page 15: May 2013 prospectus

15Brian Powell, OD

Carolyn Powell-Rivers, ODElizabeth H. Pradhan, OD

Ira M. Price, OD Richard S. Price, OD Ami C. Ranani, OD

John Ray, ODFran L. Reinstein, OD Barbara L. Reiss, ODSusan A. Resnick, OD

Sheldon S. Retkinski, ODScott J. Richter, OD

Brian M. Rogoff, ODMiriam M. Rolf, OD

Debbie C. Roodner, ODDeborah S. Rose, ODKevin D. Rosin, OD

Theresa Rostkowski, ODJeffrey M. Roth, OD

Neil Rubin, OD John Rundquist, OD

Laurie A. Runnerstrom, ODDaniella Rutner, ODAndrew J. Sacco, OD

Denise D. Saunders, ODDavid E. Sausner, OD

Leonard J. Savedoff, ODCatherine C. Scandiffio, OD

Daniel E. Scheg, ODTerry R. Scheid, OD

Alan B. Schlussel, OD Elliot Schwartz, OD

Steven H. Schwartz, ODMatthew E. Sendker, OD

Aarti K. Sharma, OD Mary Rita Sheehy, OD

Melanie B. Sheinheit, ODChristopher W. Shiomos, OD

Margaret M. Siegrist, ODJennifer Small, OD

Duane R. Snyder, ODRichard M. Soden, ODMichael P. Spellicy, ODLaura C. Sperazza, OD James E. Stafford, OD Joseph M. Stamm, OD

Marjorie J. Strelzyn, ODDiane Suarez, ODLibby Sukoff, OD

Carissa L. Swanson, OD Wayne Tabachnick, OD

Grace Tan, ODBarry Tannen, OD

Welcome New NYSOA Members!*

CENTRAL David Braun, OD

Diane Dingman, OD

MOHAWK VALLEY Richard Pascucci, OD

NASSAU Charles DeLuca, OD

Wei Zhang, OD

OSCONY Lamont Freeman, OD

Dora Szymanowicz, OD

WRPDenise Samaroo, OD

*March 1, 2013 through May 31, 2013

Fashion Optical Displays for Sale. Seven frame boards, four mirror/shelf displays, three dispensing tables and a reception desk. All are oak and in great shape. Looking to get $15,000 or best offer. Will consider selling it in pieces if someone doesn’t need the whole thing.For questions, contact Dr. Richard Krzyzak, Liverpool, NY, at 315-451-4600 or [email protected].

Practice for Sale. Profitable well-respected optometry practice in Eastern Upstate NY. Retirement. Two locations, $425,000 revenues, $216,000 cash flow. Price #460,000. Contact [email protected] or 518-869-5444 x25.

Optometrists Needed. Busy 3 doctor practice with 2 locations in Utica and Herkimer New York. Great salary and benefits, 4 ½ day work week and profit sharing potential. Contact Dawn Steele, Office Manager at 315-732-1151 ext. 4.

Syracuse multi-location float-position, excellent pay and full benefits. Full technician staff to support you. Contact Dr. Angelo Tocco, 313-410-9834.

Optometrist/ NY Licensed. We see your future in the Capital Region of Albany. Grow your career with us! “Be all you can be.” Practice to the full extent of your license and capabilities. This is a full-time position with large mutli-specialty, multi-location, ophthalmology/optometry group practice. Excellent income based on experience plus medical/dental benefits, 401-K with matching and CE support. Contact: Heather Deere, OD [email protected]

Classified Ads

Andrea P. Thau, OD Pamlea E. Theriot, OD

Rajiv Trivedi, ODTara Cecilia Vaz, OD Frank S. Verdone, ODJustin J. Verrone, ODDavid J. Vinci, OD

Ralph R. Vogel, ODKai Wing Wai, OD

Larry B. Wallace, ODMaureen K. Wallen, OD

Michael R. Waterman, ODDavid L. Weinberger, OD

Gary M. Weiner, ODPatricia E. Weisenreder, OD

Bernard H. Weitz, ODJan Weitz, OD

Vincent A. Wesolowski, ODDenise M. Whittam, OD

Aleksandra Wianecka, ODYvonne M. Williams, ODReem K. Wlaschin, OD Russell M. Wohl, ODThomas A. Wong, OD

Eva Yan, ODLori A. Youngman, OD Michelle Zalaznick, OD Shandor Zelenger, ODAbraham Zlatin, ODAllen F. Zuck, OD

Joseph Zupnick, OD

Page 16: May 2013 prospectus

Volume 30Number 2

201316

Thank you to the following optometrists who have supported NYSOA PAC in 2013!*

Elias S. Abboud, ODDiane T. Adamczyk, OD

Valerie L. Albert, ODFaye D. Algranati, OD

Kathy L. Allen-Aquilante, ODRobert J. Ancona, ODLori E. Arbital, ODSamuel Arbital, OD

Judith A. Archer, ODJudith Archibold, ODBrent D. Arnold, ODAlan M. Bagun, ODJerry L. Baker, OD

Stephen M. Baker, ODFrancesco J. Barbarossa, OD

Sherry J. Bass, ODJustin Bazan, OD

Robert E. Behan, ODMichael J. Benyo, ODEdward Berger, OD

Brian K. Berliner, ODAndrew Bienstock, OD

Joseph C. Biondolillo, ODTeresa Blackstone, ODBrian E. Bleiler, OD

Casimir K. Bobowski, OD Juliana E. Boneta, ODCarolee R. Boyd, OD

Kenneth Braunstein, ODAndrea J. Britvan, ODAnne Brunenavs, ODDaniel Brunenavs, OD

Brandon Butler, OD Theodore J. Calabrese Jr., OD

Jeffrey Calhoun, ODGina M. Cardone, OD

Eric R. Carson, ODJill C. Chafitz, ODThomas Chao, ODDavid B. Chau, OD

Vicki L. Chenarides, ODLillian F. Chin, ODPaul M. China, OD

Dale Ching, OD Dawn Chivers, OD

Gee Hyun Chun, ODIda Chung, OD

Alan Cohen, ODAllen H. Cohen, OD

Roy B. Cohen, ODChristopher J. Colburn, ODTimothy L. Comstock, ODJoseph D. Conigliaro, OD

Jeannette Cooper, ODEdward V. Cordes, OD Gail E. Correale, ODPaul R. Cosenza, ODJohn J. Costello, OD

Christopher S. Couzins, ODMario J. Craig, OD

Shoshana B. Craig, ODAlexander R. Crinzi, OD Jennifer Cummings, OD

Errol S. Daniels, ODAllan E. Davis, ODSara Dawson, OD

Regina M. Devito, ODJack L. Devore, ODDavid J. Dexter, OD

Michael J. Dolan, ODAnne M. Downey, OD David P. Dozack, ODPaul R. Edelman, OD

Tybee Eleff, ODRita Ellent, OD

Richard L. Erenstone, ODThomas M. Erichson, OD

Burt S. Eschen, ODDorothy Anne Ewald, OD

Barry J. Farkas, OD Daniel T. Farkas, OD

Doron Feder, OD

Harvey O. Feldman, ODBrian Fengel, OD

Despina S. Fikaris, ODB. Scott Fine, OD

Murray Fingeret, ODSusan S. Fisher, OD

Jennifer P. Flynn, ODKirk C. Flynn, OD

Lawrence Forur, ODRobert S. Fox, ODPeter Freitag, OD

Richard A. Frio, ODGregory Gaglioti, ODPaul R. Galstian, OD

Joseph P. Gambacorta, ODSteven J. Ganz, OD

Angela E. Gardner, ODIlana Gelfond-Polnariev, OD

Robert H. Geula, ODValerie A. Giangrande, OD

Maria Gibbons, ODSteven Givner, OD

Gwenda R. Gnadt, ODRonald S. Goldstein, ODTraci M. Goldstein, ODBrad C. Gollinger, OD

Steven I. Goodman, ODTimothy J. Grace, OD

Vincent B. Graniero, ODMarina Grapp, OD

Robert J. Grasso, ODRobert S. Greenbaum, ODMark L. Greenberg, OD

Is-ra-el

Greenwald, ODAnne Griffin, OD

Peter F. Guidara, ODThomas S. Gullotti, OD

Shari L. Gustin, ODScott F. Hage, OD

William Halpin, ODDemetra Hamakiotes, OD

Joseph Hargrave, ODBruce R. Hankin, OD

Elizabeth S. Harvey, ODPaul E. Harvey, OD

Kimberly Heiligman, ODSarah S. Helgeson, ODElizabeth Hetrick, OD

Steven N. Ihrig, ODCheryl S. Israeloff, ODNadine M. Jamal, ODDanielle James, ODBarri J. Jones, OD

Arthur D. Jung, ODNina M. Kalmanson, OD

Thomas M. Kaminska, ODAllen I. Kaplan, ODJordan Kassalow, OD

Sanford J. Katims, ODAndrew J. Katz, OD

Richard S. Kavner, ODJaime L. Kenny, ODMili Khanna, OD

Daniel Kirchheimer, ODBarry T. Kissack, OD

Linda M. Kleinhenz, ODRoy A. Kline, OD

Donald B. Knapp, ODLeslie R. Kolker, OD

Martin Kornblatt, ODJeffrey Kraushaar, OD

David M. Krumholz, ODKristen Krummenacker, OD

Richard B. Krzyzak, ODMichele A. Lagana, ODLori Marie Landrio, ODMichael V. Landy, ODWilliam J. Lapple, OD

Eric W. Lau, ODAlan S. Lax, OD

William J. Leahey, ODKathy Lee, ODOriginal photo of New York State Capitol Building courtesy of the

Albany County Convention & Visitors Bureau.

*Contributions through May 31, 2013

Page 17: May 2013 prospectus

17Gary A. LeeSue, ODRobert J. Lehrer, OD

David L. Leibstein, ODPatti L. Leonard, OD

Michael B. Levinson, ODLawrence Z. Levy, ODRocco F. Loccisano, OD

Laurence Lonky, ODMartin S. Losito, ODStella S. Lou Lee, ODTodd H. Lustig, OD

Diana Ma, ODJason K. MacLaughlin, ODRichard J. Madonna, OD

Marilyn Mann, ODSergio Marano, OD

Anthony Marinelli, ODGary F. Marrone, OD

Marie A. Marrone, ODKatherine M. Mastrota, OD

Gerald G. Mattison, ODJ. Kent Maurer, OD

John J. Maurillo, ODMark R. Maxon, OD

Lindsay May, ODRobert P. McCormick, ODMichael J. McGovern, OD

Ronald A. Meeker, ODBradley R. Meltzer, OD

Peter J. Micca, ODMaria A. Michalski, OD

Bari Miller, ODLawrence D. Miller, OD

Arlene Minkoff, ODDaniel S. Mirkin, ODHenry W. Mole, ODAnthony Mondo, ODJason W. Moore, ODAl M. Morier, OD

Scott I. Morrison, ODJames O. Morse, OD

Harvey G. Moscot, ODJoseph J. Mueller, ODRebecca A. Nally, OD

David L. Naparstek, ODCharles H. Neu, ODVaishali Nigam, OD

Steven A. Ohlbaum, ODEric Orava, OD

David S. Orenstein, ODCatherine Pace-Watson, OD

Brett M. Paepke, ODCharles W. Paepke, OD

Eugene Parker, ODJohn Richard Paskowski, OD

Nehal P. Patel, ODViren R. Patel, OD

Ralph Paternoster, ODBrian D. Peralta, ODAlec J. Perlson, OD

Elisa B. Perreault, ODVernon A. Peryea, ODBenjamin P. Peters, OD

John P. Plow, ODRoman Polishchuk, ODSebastian A. Polizzi, OD

Joan K. Portello, ODSophie Poselle, OD

Ronald H. Poulin, ODBrian Powell, OD

Carolyn Powell-Rivers, ODElizabeth H. Pradhan, OD

Ira M. Price, ODRichard S. Price, OD

Kelly M. Primeau, ODTodd D. Punim, OD

Arthur M. Purvin, ODAmi C. Ranani, OD

John Ray, ODTina M. Reeves, OD

Fran L. Reinstein, ODBarbara L. Reiss, ODSusan A. Resnick, OD

Sheldon S. Retkinski, ODDouglas G. Rickert, OD

Brian M. Rogoff, ODDebbie C. Roodner, OD

Deborah S. Rose, ODKevin D. Rosin, OD

Theresa Rostkowski, ODJeffrey M. Roth, OD

Neil Rubin, ODJohn Rundquist, OD

Laurie A. Runnerstrom, ODDaniella Rutner, ODAndrew J. Sacco, OD

Nicolette J. Sacco-Brown, ODPhilip A. Sarikey, OD

Denise D. Saunders, ODDavid E. Sausner, OD

Leonard J. Savedoff, ODCatherine C. Scandiffio, OD

Daniel E. Scheg, ODTerry R. Scheid, OD

Alan B. Schlussel, ODJames A. Schultz, ODTerry R. Schultz, ODElliot Schwartz, OD

Steven H. Schwartz, ODMatthew E. Sendker, OD

Aarti K. Sharma, ODMary Rita Sheehy, OD

Melanie B. Sheinheit, ODChristopher W. Shiomos, OD

David A. Siegel, ODMargaret M. Siegrist, OD

Jennifer Small, ODAndrew P. Smith, ODDuane R. Snyder, OD

Richard M. Soden, ODMichael P. Spellicy, ODLaura C. Sperazza, ODJames E. Stafford, ODJoseph M. Stamm, OD

Diane Suarez, ODLibby Sukoff, OD

Carissa L. Swanson, ODWayne Tabachnick, OD

Barry Tannen, ODGrace Tan, OD

Andrea P. Thau, ODPamlea E. Theriot, OD

Rajiv Trivedi, ODFrank S. Verdone, ODJustin J. Verrone, ODDavid J. Vinci, OD

Ralph R. Vogel, ODKai Wing Wai, OD

William J. Waldron, ODLarry B. Wallace, OD

Maureen K. Wallen, ODMichael R. Waterman, OD

Thomas P. Webb, ODDavid L. Weinberger, OD

Gary M. Weiner, ODPatricia E. Weisenreder, OD

Bernard H. Weitz, ODJan Weitz, OD

Vincent A. Wesolowski, ODDenise M. Whittam, OD

Aleksandra Wianecka, ODJeffrey S. Williams Jr., ODYvonne M. Williams, ODReem K. Wlaschin, ODRussell M. Wohl, ODThomas A. Wong, OD

Eva Yan, ODAnupama Yennamandra, OD

Heidi Ying, ODLori A. Youngman, ODMichelle Zalaznick, ODShandor Zelenger, ODAbraham Zlatin, ODAllen F. Zuck, OD

Joseph Zupnick, OD

By combining HOYA Sync Phoenix lenses and Recharge AR Treatment,

you have the ideal optical formulation for today’s child with a digital lifestyle.

©2013 HOYA Corporation. All Rights Reserved. HOYA and Sync are registered trademarks of HOYA Corporation.

www.thehoyafreeformcompany.com

BLUE LIGHT

Are we living inan experiment?

Page 18: May 2013 prospectus

$AVE MONEY WITH OUR

PREMIUMVENDOR$Are you aware that Vision West members can save even more money by increasing their purchase volumes with our Premium Vendors? In addition to our already low discounts, Vision West has negotiated these following “Money Saving” deals with our Premium Vendors:

Members receive up to an 18% discount, depending on the line. Members that purchase $10,000 (excludes empower! Frames) for the year and maintain a return rate less than 20% earn a 3% rebate.

Members receive a 10 - 20% discount, depending on the line. Members that purchase at least $3,000 per quarter earn an additional 10% discount.

Members receive a 10 - 20% discount, depending on the line. Members that purchase $8,500 for the year and maintain a return rate less than 33% earn a 5% rebate as a merchandise credit to account for future ClearVision purchases (in lieu of Co-op). Also, new ClearVision customers will receive up to 50% discount on their opening order (call for minimum requirements).

Members receive a 10 - 20% discount, depending on the line. Members that purchase at least $1,500 per quarter earn an additional 10% discount.

Members receive up to a 30% discount, depending on the line. Members that meet purchase & growth targets and maintain a return rate less than 20% earn rebates from 2% to 9% based on below:

•Purchases$5,000-$9,999,growth20%,rebate2% •Purchases$10,000-$49,999,growth15-20%,rebate3-6% •Purchases$50,000andup,growth7-10%,rebate3-9%

Members receive a 5 - 20% discount, depending on the line. Members that purchase $5,000 for the year, grow at least 20% over the prior year and maintain a return rate less than 20% earn a 5% rebate.

Members receive up to a 20% discount, depending on the line. Members that purchase $1,500 per quarter earn a 5% rebate. Members earn an additional year-end rebate of 2.5% if annual purchases meet or exceed $10,000. Total potential annual rebate of7.5%.Specialnewaccountincentivesandextendedbillingtermsavailable to Vision West members

Members receive a 10% discount on all lines. Members that purchase $9,000 for the year earn a 3% rebate.

Members receive up to a 15% discount, depending on the line. Members that purchase $10,000 for the year and maintain a return rate less than 20% earn a 10% rebate. Also, new REM customers will receiveanadditional10%creditontheirfirstorder.Specialdeferredbilling program for Vision West Members:

•Net60billingwith$600minimumpurchase • 30/60/90splitbillingwith$1200minimumpurchase • 60/90/120splitbillingwith$2400minimumpurchase

Members receive a 10% discount on all lines. Members that meet growth targets and maintain a return rate less than 20% for the year, earn rebates from 1 - 5% based on below:

• 10%growth,rebate1% • 15%growth,rebate2% • 20%growth,rebate3% • 25%growth,rebate5%

Members receive a 10% discount on all lines. Members that purchase more than $10,000 for the year and maintain a return rate less than 20% earn a 5% rebate.

Members receive a 10% discount on all lines. Members that purchase sixormoreWileyXframesatatimewillreceive30/60/90billing.This is an exclusive split-billing program only offered for Vision West members!

AND FASHION COLLIDEWHERE PROTECTION

2009 EYEWEAR

1

WX149_RecCatalog_12.indd 1 12/23/08 11:23:39 AMVendor product and discount information subject to change without prior notice.

The preferred buying group for independent eye care providers.

Page 19: May 2013 prospectus

19Executive Director’s Report

Continued from page 7

“A weekend in the country” will include first-class hospitality, food, games and activities and the kick-off for this program is the Fall of 2013.

How Do We Begin?

Recommendations from this House of Delegates and our current Board of Trustees are necessary as how best to proceed. Should we ask society presidents for names? Should we create a small working group of current leaders and charge them with the responsibility of seeking out candidates or do we turn to a group of recent grads and ask them for their input? Should we utilize all three approaches?

However we proceed, it is imperative that we do it now and set it as a high priority for the Association for this new administrative year. Our challenge is to remain relevant and meaningful in the lives of our members and it is the next generation of optometrists who will help determine if we can achieve those ends.

Annual Meeting

Last year we made a commitment to change how we govern ourselves as an Association. We recognized that a board composed of officers and local society presidents and that only met twice a year was not the best way to carry on the business of the NYSOA. We therefore downsized our board from twenty-five to twelve and increased the number of board meetings to six – four face-to-face and two via conference call. We also changed the terms of office of our elected officers from two years to one. The objective was to create a system that was more effective. Additionally, by halving the time it took to become a president of the Association we could encourage younger and newer members to seek statewide office. We are concluding our first year under this new structure; it is still a work-in-progress, and this will be the first year that we begin the one-year terms of office.

To keep our modernization moving forward I am RECOMMENDING today that we reassess our Annual

Meeting. For over 100 years our House of Delegates was held in the Spring in the months of May and June. I am RECOMMENDING that we move it into the winter months and pair it with a winter festival and an enriched education event. With Mother’s Day, Memorial Day, SUNYCO graduation, family graduations, weddings and other family events crowding the Spring calendar, it is difficult at best to find a weekend that works for everyone for our Annual Meeting. Also, in the past, our Annual Meeting was held in a location most often selected by the incoming president of the Association. With a switch to one-year terms it may make more sense for us to select one location and use it as the official site of our Annual Meeting. This will provide us with consistency for planning purposes and establish a fixed date on the calendar of events for the year.

I am proposing that in 2014 we set the date of the NYSOA Annual Meeting for the first weekend in February, hold it in Lake Placid, and wrap our meeting around a CE-NY education event that will present eleven hours of COPE-approved CE.

Why Lake Placid?

In the past we have held board meetings there on the first weekend in February and the attendance of volunteer leaders and families has been outstanding.

One-of-a-kind comfort for your patients.Treat your patients to the exceptional comfort of Proclear® 1 day contact lenses, the only 1-day lens material cleared by the FDA for the claim “May provide improved comfort for contact lens wearers who experience mild discomfort or symptoms relating to dryness during lens wear.”

© 2013 CooperVision, Inc.

continues on page 20

Page 20: May 2013 prospectus

Volume 30Number 2

201320

This will not just be a ski-weekend but rather a Winter Festival, where members will be encouraged to take advantage of education, recreation, socialization and participation in the business of the association.

The CE-NY education would start on Thursday afternoon January 31, 2014 at three o’clock with three hours of CE and an evening welcome reception. On Friday morning two more hours of CE would be presented with an additional two hours on Friday afternoon. Friday night we would have an off-site reception at an Olympic Venue, and on Saturday morning CE would continue in the early AM. On Saturday afternoon from 4:00 PM-6:00 PM we would hold our first House of Delegates. Saturday night we would host our Annual Awards Banquet and install our new officers (who would assume their duties on June 1, 2014). On Sunday morning we would have two more hours of our House of Delegates concluding with two hours of CE that will end by noon. This will assure that everyone will be home in time to see the Super Bowl.

The CE will be broken down into several packages and if a doctor signs up for eight hours (Friday – Sunday) they will be eligible to receive, for free, the three-hour program on Thursday afternoon.

We will provide members and their families with opportunity to take advantage of all of the winter venues at Lake Placid including Nordic and Alpine Skiing, skating on the Olympic Oval, tobogganing, bob sledding, dog-sledding and snow shoeing. As an added incentive we will arrange for buses to leave from Long Island, New York City and Buffalo to encourage members to come to the weekend events and not have to worry about driving.

Town Hall Meeting

The move of our Annual Meeting to the first weekend in February will not conflict with any other planned education functions nor will it compete with Vision Expo East that is held in either late March or early April each year. VEE is a premier event and we will continue to endorse THE SHOW since so many of our members attend to see the exhibits and receive quality continuing education. Throughout the years, Vision Expo East has attracted many of our members and we have had a very successful relationship with the show sponsors. In the past we have tried to make the event a showcase for the Association and we have been successful on several fronts. One opportunity that we have not taken advantage of is the ability to

provide our members with a forum to share their opinions and for them to learn more about what we do for the profession. Therefore, I am RECOMMENDNG that the NYSOA sponsor a Town Hall Meeting on the Saturday of VEE from noon to two o’clock and provide our members with a lunch and a forum to learn more about our legislative and legal advocacy. We would also engage them in lively discussion about health care reform, third-party issues and any other matters that the membership would like to discuss with the leaders and consultants of the association.

These RECOMMENDATIONS are made in the spirit of maintaining the vibrancy of the NYSOA, enhancing the meaning of the Association to the membership and ensuring that in the coming years the Association will continue to grow and flourish as THE professional association for doctors of optometry in New York.

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Executive Director’s ReportContinued from page 19

Page 21: May 2013 prospectus

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Do you remember your first time seeing a patient in clinic? Well, this is a very new and exciting part of my education as a third-year student. Now that I have entered the realm of patient care I have been able to put together all of the classroom pieces of my education and apply it in a clinical setting. This may seem second nature to my

supervisors and other optometrists, but as I entered clinic for the first time, all of the information I have been taught was spinning through my head.

After seeing patients for only two weeks it already seems as if the exams are getting easier and I am starting to feel more confident as each case comes along. Not only that but it’s rewarding to be able to apply all of the hard work from the past two years on a day-to-day basis. For example, with a patient complaining of binocular problems I was able to apply my knowledge of phorias and compensating ranges to ensure that the patient left with a prescription that would give them the greatest comfort with reading over time. As students, it is difficult at first to make sure no steps are left out and all the information we have acquired comes out in a manner that makes sense with each specific patient case. This has already proved to be challenging, but really reminds me why I chose optometry.

Through various networking opportunities provided by the SUNY College of Optometry and my involvement with the NYSOA I have been able to see what a great profession optometry is. At my first NYSOA Annual Meeting a few weeks ago, I was exposed to the hard work put into advancing the profession with legislation such as the OD/MD bill. I was also able to meet

several optometrists from various parts of the state and the new NYSOA president Dr. Fisher. Sitting in on these meetings and having numerous conversations was a great experience and I look forward to more opportunities to participate and to have other students join as well.

Putting drops in patients’ eyes, diagnosing glaucoma and treating glaucoma have not always been part of the clinical privileges of optometrists. Tasks like these have become a daily part of our clinical experience and this reminds me how important organized optometry is. I think it is imperative for students to realize how necessary it is to be involved with the profession of optometry. Our involvement as students and as future doctors will enable the profession to maintain and expand the current scope of practice. By encouraging student participation during my term as the NYSOA Student Society President I hope to raise awareness amongst my peers so they will stay informed about the legislative changes that are constantly occurring.

Optometry Student CornerBy Chelsea Ashlaw, NYSOA Student Society President

Chelsea AshlawNYSOA Student Society President

Dr. Susan Fisher with students from SUNY College of Optometry at the NYSOA Annual Meeting

Dr. Joan Portello

and students

Page 22: May 2013 prospectus

22

SUNY College of OptometryGraduation 2013

Photos from NYSOA Annual Meeting 2013

Above: Frank Pirozzolo, OD, NYSOA Past President;

Susan Fisher, OD, NYSOA President; and Ray Pirozzolo,

OD, NYSOA Trustee

Left: Ida Chung, OD, NYSOA Vice President and Denise Whittam, OD, Children’s Vision Coalition President

Left: NYSOA President Susan Fisher, OD

Right: David Heath, OD, EdM,

President, SUNY College of Optometry with 2013 Graduates

Above: Mel Shipp, OD, Past Presient, American Public Health Association and Denise Whittam, OD, Children’s Vision Coalition President

Above: Denise Whittam, OD, NYSOA Past President

Left: Thomas Landry, OD, NYSOA Immediate Past PresidentAbove: Denise Whittam,

OD, NYSOA Past President and Children’s Vision Coalition President with Joan Portello, OD

Left: Terri Gossard OD, MS, Ohio Optomeric Association Trustee with Mitch Munson, AOA President-Elect

Above: NYSOA Business Partners Sean O’Brien (Bausch & Lomb) and Marc Rubinrott (Advance Optical)

Above: 2013 Installation of NYSOA Board Members

Above: Terri Gossard OD, MS with Susan Fisher OD, NYSOA President

Above: SUNY College of Optometry Students with Anthony Zarella, Student Society Past President and Chelsea Ashlaw, Student Society President

Page 23: May 2013 prospectus

22

Platinum

Bronze

Diamond

ProspectusNew York State

Optometric Association119 Washington Avenue

Second FloorAlbany, NY 12210P 800-342-9836P 518-449-7300F 518-432-5902

[email protected]

NYSOA Elected OfficersPresident

Susan Fisher, ODN. Bellmore, [email protected]

President-ElectChristopher Colburn, OD

Jamestown, NY [email protected]

Vice President Ida Chung, ODNew York, NY

[email protected]

Secretary/TreasurerMichele Lagana, OD

Rochester, NY [email protected]

Immediate Past-PresidentTom Landry, OD

Corning, NY [email protected]

StaffExecutive Director

Jan S. [email protected]

Prospectus Editor-in-Chief Denise Whittam, OD

[email protected]

Prospectus Managing Editor Jessica Stephenson

[email protected]

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Business Partners!

Upcoming 2013 NYSOA EventsCE-NY

Sunday, June 9SUNY College of

OptometryNew York, NY

CE-NYSunday, September 22The Woodcliff Hotel

Fairport, NY

Leadership Retreat & Board of Trustees

MeetingSeptember 20-22

Carey Conference CenterRensselaerville, NY

CE-NYSunday, November 3The Lodge at Welch

AllynSkaneateles Falls, NY

Board of Trustees Meeting

Sunday, November 17Hilton AlbanyAlbany, NY